Top 10 Digital Marketing Tips Your Business Can’t Survive Without

 

Top 10 Digital Marketing Tips Your Business Can’t Survive Without

 

In our times, leveraging the digital platform has become a necessity for each and every business and it is safe to say that for many businesses, their survival is dependent on a good online presence. This growing need for digital marketing solutions can be seen all across India, and especially in major cities like Delhi, where many digital marketing agencies have opened.

 

It is not necessary for businesspersons to have a comprehensive understanding of digital marketing, but, for the sake of giving direction to a digital marketing agency and for analyzing their performance, it is important that they understand some of the basics.

 

If you are planning to use the digital medium for your business, these simple tips will help you to effectively manage your digital marketing activities:

 

1. Figure Out Your Online Goals

 

It is the nature of your business and the objectives that you set out to achieve that define the online needs of your business. For Example, the online needs of an e-commerce business will be very different from a business which is just using the internet for promotion purpose.

 

Before you invest in digital marketing, figure out ‘what you want to achieve’ and ‘how much you want to achieve’.

 

2. Build Your Presence

 

Creating sustainable online assets is the first step of digital marketing. These online assets include the creation of an optimized website, presence across social media channels (Facebook, Linkedin, Instagram & Twitter, etc) and presence on search engines. If you hire a Digital Marketing Agency in Delhi, an audit of your online assets is the first thing they will do.

 

Apart from that, you can also become a part of industry related forums and social media platforms. Ensure that your branding is consistent across all your online assets.

 

3. Create Brand Guidelines

 

Once you have decided to leverage online marketing for your business, it is likely that sooner or later, you will hire a digital marketing agency. Before you do that it is very important that you clearly define your brand guidelines.

 

By doing that you can ensure that the marketing work that you outsource remains consistent, and the editorial standards and tone of your online content is maintained.

 

4. Pay Attention To Content

 

The frequency, quality & utility of content that you publish online has a major influence on the performance of your online assets.

 

By posting content on a consistent basis (in form of blogs, articles etc) which are of high quality and after reading which your audience feels enriched, helps you build strong and sustainable relationships with them. Even if you have outsourced your content writing work to an agency, make sure that the quality and utility of the content is never compromised.

 

5. Use More Visual Content

 

Video is one of the most engaging and effective ways to reach out to your audience and most big brands use videos as a major portion of their digital marketing strategy.

 

Apart from video content, infographics and rich images are also often used to make a content piece more attractive and readable.

 

6. Research Your Competitors

 

You can learn a lot by analyzing the online activities of your competitors. It is true that you need your own unique online strategy, but analyzing your competitor can give you clarity about important aspects like popular keywords, and the nature of the content being published.

 

And by identifying ‘what they are doing well’ & ‘what they are doing badly’, you can give yourself a competitive edge.

 

7. Learn Basic Google Analytics

 

By learning some basics of Google Analytics, you’ll give yourself the ability to assess the performance of digital marketing campaigns being run for your business. Especially when you have outsourced your digital requirements to a digital marketing agency, having some knowledge of Google Analytics can prove to be really handy.

 

8. Give Importance To SEO

 

SEO is a tried and tested way to maintain the online presence of a brand or business. Despite so many innovations in this field, SEO still rules the world of digital marketing.

 

9. Monitor Your Online Reputation

 

The internet is a free and open platform, and there can sometimes be negative chatter about your company or brand on social media and other online forums.

 

However, with the help of social monitoring tools, you can observe these conversations, and in case of some negative commentary, be quick to fix those problems. Ignoring online reputation can have a derogatory effect on your brand’s reputation.

 

10. Test Different Strategies

 

The beauty of online marketing is that there are many different methods through which you can achieve your online objectives. Be it search engine marketing, social media marketing or Youtube/Video advertising etc, you have a range of options to choose from. A good digital marketing strategy generally has a perfect combination of all of these methods.

 
Author Bio:
 

Soniya Basera is an experienced blogger and currently working on bringing out the fascinating trendiest happening and marketing situation through her blogs that provide proper understanding and guidance to the readers.

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

The internet is one place that offers a lot of opportunities and comes with a plethora of possibilities. However, the most challenging part about using the internet especially by big and small business organizations is security. Businesses find it very difficult to secure the online privacy of their users. They store a huge amount of data on the internet including business data, user data and various other forms of confidential information. The problem here is that the majority of business websites nowadays deal with online transactions. With more and more people using the internet for buying the different products and services that they require, online transactions have become a bit tricky and difficult from the security point of view. Therefore, it makes complete sense for businesses to make use of a reliable OTP SMS Gateway for secure business transactions.

 
OTP SMS Gateway
 

OTP SMS Gateway for Securing Financial Transactions Online

 

Online financial transactions involve sending and receiving money on the internet. The process also involved the use of debit cards or credit cards where the users need to provide confidential information. With the number of online transactions increasing exponentially post the digital revolution, there is this huge pressure on businesses, financial organizations and banks to secure all their transactions against cybercriminals and hackers. Safety of the bank account data and credentials of the customers is a paramount concern for all businesses.

 
OTP SMS Authenticated
 

With the entire economy of the country heading towards becoming completely cashless, there is this increased use of different varieties of debit and credit cards for online transactions. The entire situation has speeded up the transaction procedures. It has become quite possible for individuals to send and receive money through their smartphones without any delays. Majority of the mobile banking deals make use of authentication like installing applications; logging into them with usernames and passwords along with OTP authentication for both-way verification. It is only because of these reasons that there has been a considerable increase in the search for a reliable and experienced OTP SMS gateway provider.

 

Two Factor Authentication and Its Requirement

 

It is necessary for the user to make use of his or her registered mobile number with the bank account for carrying out an online transaction. This helps in making the entire procedure more secure. Prior to any digital deal, a financial organization generally sends an OTP SMS verification code to the registered mobile number of the user for verifying the identity of the user. By using this OTP SMS verification, the procedure of digital transaction gets more seamless and faster. Two Factor Authentication which is also called Two Step Verification or 2FA is basically a security procedure where the user gives two varied authentication factors for verifying himself or herself to better protect both the user’s resources and credentials that he or she can access.

 
Two factor Authentication
 

Dual factor authentication offers a higher standard of assurance than other authentication techniques that depend on SFA or single-factor authentication. In SFA or authentication, the users need to provide just one factor which is generally a pass-code or password. 2FA procedures depend on users offering a password along with a second factor that is generally a biometric factor such as a facial scan or fingerprint or a security token.

 

Why Passwords are Not Good Enough?

 

Prior to understanding Two Factor Authentication and its necessity, it would make sense to actually understand why it is necessary to do all that you can actually do for improving the security of your online account. Nowadays, we have our lives operating on laptops and mobile devices. With the entire generation being completely dependent on such digital devices, it is no wonder that our digital accounts are fast becoming a magnet for hackers and cybercriminals. Fortunately, nowadays it has become easier for business organizations to add an extra layer of security and protection to their user accounts by going for Two Factor Authentication.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

SMPP Service – A Tool Which Adds To The Vote Bank of Politicians

 

SMPP Service – A Tool Which Adds to The Vote Bank of Politicians

 

Being the largest democracy of the world, the significance of communication in the Indian political system increases manifold. Today, text messaging is used globally by politicians to influence voters and create a win-win situation. Mass texting not only allows politicians to connect with voters but also serves as a platform to establish effective communication with party workers. Irrespective of the level and range of the election, mass texting enables a politician to reach out to millions at just the click of a button.

 

Recently, a few days before the general elections, Indian Prime Minister Shri Narendra Modi exercised text messaging campaign to get connected with the voters at large. Besides, he has also launched a missed call campaign earlier to get his tweets directly on the inbox of the people via SMS. Despite the presence of social media and other digital platforms, why the tech-savvy politicians like Shri Narendra Modi rely on SMPP Service for communicating with the audience? The answer lies in effectiveness. With more than 98% open rate within just three minutes of being received, bulk SMS is considered as the ‘most effective’ mobile marketing tool.

 
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Bulk SMS, an effective tool to leverage political campaigns

 

Needless to mention that we are living in a mobile world where each marketer is trying to enter the mobile phones of the audience. As compare to emails, text messages carry much effective open & engagement rate and hence is the best way to approach voters. Politicians have the opportunity to disseminate real-time information to the voters and to the party workers, to mobilize rally & roadshows attendance, to provide a grievance redressal mechanism for the voters and to create awareness in their constituency via SMS. Given below are the few ways which suggest how a politician get the most out of bulk SMS marketing tools.

 

Create a rapport (special bond) with the voters

 

Text messaging is more personal in nature and allows a person to complete the communication with his/her convenience. Unlike calls, bulk SMS gives a person an opportunity to read and reply to the messages anytime as per his/her own convenience. It further allows you to establish quality communication directly with your voters. You can send them personalized messages on birthdays, anniversaries, etc. to create en rapport with them. Text message gives you a platform to share your vision & opinion with voters on the things that matter most on a personal channel.

 

Keep supporters in the loop

 

Text messaging enables you to stay connected with your supporters/party workers. Keep your supporters informed with the campaign developments. Send them alerts of rallies, booth level or assembly level meetings, events updates, etc. via SMS. All the important announcements can also be communicated instantly to workers via text message. In this way by establishing an instant and smooth communication with your supporters, you can leverage your campaign to get good results.

 

Give your voters a grievances redressal mechanism

 

The peculiarity of text messages is that it doesn’t require any extra installation or even an internet connection. Text messaging application is inbuilt and available in all of the mobile devices. You can use text messaging as a grievances redressal mechanism where the constituents can send their problems and grievances via SMS. Once you take an action to solve their problems or grievances you can also message them about the actions undertaken by you. In this way, a warm personal communication with the voters will certainly increase your credibility as a politician.

 

Make the most of your election campaign

 

Allow your voters to message you about what kind of development and governance they want? What are their expectations with their elected representative? Which are the major problems of their booth they want to address first? A survey including the above questions can be conducted before elections and the feedback can be used to draw the effective political campaign. During elections, text messaging can be used not only to make an appeal to the public for using their voting rights but to motivate the party workers as well.

 

The advanced applications of the text messaging tools, like URL shortener, allows you to send the link of your website and landing page along with the SMS. The multi-utility tool further allows you to track your campaign by providing you the details of the persons who have clicked the link. In this way, politicians have an opportunity to establish effective communication with voters and supporters at large.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

All You Need to Know About Facebook Algorithm Updates 2019

 

All You Need to Know About Facebook Algorithm Updates 2019

 

Changes in the algorithm of Facebook are a common occurrence but it brings a big shift in online way of doing business as it requires digital marketing experts to adjust how the posts are promoted and seen by its user base. There are many digital marketing factors like creating quality content, appealing visual graphics and latest information sharing on facebook to get huge engagement and to plan all these resources you need a digital marketing agency. However, the changes made in 2019 were far more significant than the previous one. It actually made the marketers to doubt their ability to reach the target audience.

 

The marketers are also worried about the ability of the businesses to work with influencers in the platform. The change in the algorithm shifted the content from business posts to more family and friends. So, have you updated with Facebook’s Algorithm yet? If not, here are some ways you can do it.

 

1. Understand the key changes

 

The Facebook algorithm is broken down in four major components- inventory, signals, predictions, and the overall score. Signals are the area that you need to take care of the content of your business. Social Signals in Facebook include the average time spent by the customer on the particular content. So it tracks how many have seen your content, how many likes and comments it got and how often it was shared on the timeline of users. Thus, in order to blench with the latest algorithm change, it is important that you make content that is more family friendly.

 

2. Top ranking factors

 

When it comes to how content is perceived do Facebook by the users, we consider four factors.

 

✓ Comments

 

If your post does not attract many comments and likes, it is most likely to vanish from the timeline of the users. Hence if the content is intriguing and attracts a lot of comments, it will surely make an appearance over the timelines of many users. That is why you must have seen Big Brands try to create content that instantly catches the eyes and compels the users to comment on it.

 

✓ Sharing

 

Just like the comments over the content, sharing of that content is equally important. Whatever post you make, in order to gain popularity you should always convince the viewers to share it further. This is the most organic method of promotion just like the word of mouth promotion.

 

✓ Reaction

 

The ability to fetch the right kind of reaction to your content is not only important but also very much in the trend. If you fail to get a positive reaction from the public, it is going to take your company further south. So invest a little time and share the right kind of content on the website.

 

✓ Engagement

 

Audience engagement is the key and this is actually a step above the sharing element. If your content is shared further and manages to get many likes and comments, your original post will bump up in the Facebook news feed. Thus, allowing more people to watch your content.

 

3. How the algorithm does actually affect marketers?

 

This is one of the important things that you need to understand if you are a marketer. The whole article is written on the crux of this main topic. SEO and digital marketing Services have made almost every company come online.

 

And one of the most popular mediums after Google is Facebook. Now almost all the brands irrespective of their industry, try their luck over Facebook. Some succeed while some fail. So what are the successful company different? They are using the right kind of content and targeting the right people over the platform. If you wish to gain traction on the post then you have to share the posts targeted to specific people, along with the potential customers. There are different ways to use digital marketing tools for different types of industries.

 

✓ Education sector

 

This industry has become one of the most competitive and sophisticated industries. All of this can be credited to just digital marketing and its tools. Many companies that are focussed only on the online dissemination of education are using the tools of digital marketing to target the audience. The main reason if the overwhelming usage is that this provides the industry a very cost-effective promotion. They can extract excellent results with very small investments and can use organic features like SEO, mobile marketing, and email marketing.

 

Not only the cost, but it also increases brand awareness. Many companies like Udemy and Up Grad which are purely online, have gained popularity due to digital marketing practices. Also, with more brand awareness, the conversion rates due to online promotion are usually higher than the physical means in the case of this industry. This helps in creating a positive presence and also allows potential customers to engage with satisfied customers.

 

✓ Real estate

 

One of the safest investments in the world is in Real Estate, most customers feel real estate is a physical sales transaction. However, just like many industries, this one is also dependant on online platforms. The industry transacts the products that require a lot of research and customers tend to engage in time taking process before making the final purchase. Thus, the companies are moving from the brick and mortar to make an online presence to ease the workflow and customer acquisitions simple and to make this online set up you may require a Digital Marketing Agency which will help you understand how a digital marketing agency can grow your business online. Many companies like magic bricks, 99acres are operating through online platforms only.

 

The digital marketing tools have made the industry even more lucrative for businessmen who wish to start the business with lesser investment. This is just the right platform where they can reach the right customers at the lowest possible cost. Most useful tools for the real estate industry will be Blogging, Pay per click, Social media marketing, SEO and email marketing. Many businesses have shared their success stories of how they were able to increase the revenues by 30% after using digital marketing tools.

 

✓ Healthcare industry

 

Searching for healthcare services online is the third most popular activity. I think this one line says enough of why the healthcare industry is shifting online. Now the reason why digital marketing is gaining momentum in the healthcare industry is due to the fact that the people are not looking for the reason for their problem but also for the solutions. Promarketo helps with digital marketing services for healthcare institutions like hospitals, doctors, and consultants to promote their valuable solutions to the patiemts.

 

Thus the healthcare industry can leverage the full advantage of this by developing a mobile marketing campaign and content marketing. For the healthcare industry, content marketing is the most beneficial tool.

 

Most of the people searching online want more information, so they will be readily available to engage in blog posts and big articles. There are many companies that are also engaging in social media marketing by using the digital word of mouth feature. This simply means joining the potential customers to satisfied customers to build trust and brand loyalty among the people. Use the statistical data by the entrusted digital marketing campaigns for hospitals and doctors, to know what people want an deliver the same service.

 

✓ Retail industry

 

This industry we are already aware of and how huge is its presence over the online platform. The online retail industry has grown manifolds during the last 5 years.

 

The direct contact with the customers has made the companies work better and also bring necessary changes in their business operations.

 

4. Solutions to adjust to the Facebook algorithm

 

There are ways you can adjust to the changes made in the algorithm of Facebook rather making any serious change. Here are some tips you can follow:

 

✓ Try to create more conversational activity over your post.

 

When people talk, the post tends to get more popularity. Because of this simple reason you might show up on the top of the page. So you can create the buzz by posting some current affair over which people can share their views or simply post a discount offer or services where the customers get bound to reply. However, make sure that you don’t use negative publicity to gain attraction from people. It will result in the worst repercussions than a good response.

 

✓ Try to make use of Facebook groups.

 

There are about a billion Facebook groups from where you actually get the information of the potential customers. Join two or more such group where you can discuss the business and see for yourself the change in the level of engagement. The main reason for improved engagement is the people you are contacting actually care about the content you are sharing.
So this is all about you can channel the digital marketing tools and adjust to the changes made in the algorithm of Facebook. There are various Digital Marketing Companies and tools available online that can help you take your business to the zenith.

 

Good luck!

 

https://promarketo.com/new-facebook-algorithm-update-2019/

How Android Application Development Takes Businesses to Next Level

 

How Android Application Development Takes Businesses to Next Level

 

Android OS rules the smartphone marketplace with the lion’s percentage. Even though the most frequent platform international, Android lagged behind iOS in corporation-friendliness. But, this is a tale of the beyond as this Google-backed platform has accomplished remarkably accurately with the aid of integrating organization-oriented functions in its recent changes. As an end result, Android is changing into the wanted desire for many corporations international for having a business enterprise mobility solution.

 

Introduction of Android agency

 

Google has added an Android enterprise to make Android devices and apps prepared for the workplace. Android app developers can effortlessly integrate APIs into EMM (company Mobility management) solutions way to this initiative.

 

It is honest to put in force a BYOD (Bring Your Own Device) idea with Android agency because it allows the users or employees to work as per their comfort. With superior security and enhanced performance, Android employer can offer many mobility blessings to the enterprise.

 

How Android OS helps business

 

Flexibility, scalability, simplicity, and safety are 4 pillars of Android app development offerings. Whilst you rent mobile app developers to develop a business Android app, you could get a one-prevent solution from this sturdy OS. It is simple to set up a work profile different from the personal apps in Android, which makes it a favored desire for BYOD implementation.

 

Android company enables your organization to comfortable crucial records by means of presenting facility to restrict the access or even wiping out of records in the case of smartphone loss or robbery. Experienced Android app developers can construct the apps as according to the commercial enterprise requirements even as allowing entrepreneurs to keep their important company statistics secure. What’s special, Android Corporation additionally allows corporations to pick out devices and APIs in their preference from a number of options.

 

Right here are key blessings of custom designed Android apps for business:

 
• Easy Customization
 

The Android platform overtakes its Apple counterpart in customization and flexibility. The corporations can get an entire makeover of Android devices in line with the enterprise model and day by day operations. a few Android gadgets can allow the businesses to update the present application completely to make the device greater comfortable and commercial enterprise-oriented.

 

In nowaday’s dynamic company’s scenario, it is essential to preserve your app updated with important capabilities. There, clean customization of Android is beneficial. Its miles less difficult to feature or modify capabilities as in line with necessity in Android in comparison to iOS platform. The Android app development company can quite simply make the business app ready to handle the consumer’s needs.

 

Clean customization can store money and time of the agencies. It also allows lessening TTM (Time to market) for staying company among the growing competition.

 
• High Flexibility
 

Android is an open supply mission. Both device makers and app developers could make the maximum from its way to its excessive flexibility. It is easy to increase apps for BYOD (Bring Your Own Device) or COSU (corporate-Owned single Use) devices as the OS is flexible. In a way, Android can help corporations to boost productivity with custom created apps.

 

Android apps can also be without difficulty incorporated into the business surroundings. Android apps also are compatible with emerging technologies like AR, VR, and IoT. the flexibility and scalability of Android OS make it viable. In a manner, Android apps can provide businesses a higher Return on investment (ROI).

 
• Google assist
 

One in all the largest benefits of Android OS for business is Google offers significant aid. Google apps like Gmail, drive, and other business apps can be effortlessly integrated into the Android business apps. Though Google has extended help for iOS additionally, all its apps do no longer paintings nicely on it. Additionally, their integration is large in iOS applications.

 

Google also comes up with updates affecting wicked program fixing, greater protection and other elements on an everyday basis. It makes Android Operating System more secure and more beneficial for corporations.

 
• Higher Scalability
 

Every entrepreneur thinks of the future. It within reason viable that the business app wishes to address greater customers, target a spot target market, or serve the customers with excessive-quit features inside the future. There, Android app development can lend a supporting hand. The Android apps are rather scalable and might effectively integrate new features as per the marketplace features or the person’s demands.

 

Additionally, the Android app is developed with the aid of using Java, that’s one of the most global wide-spread programming languages in the world of developers. Any Java professional can alter or customize the Android app is vital. The recently delivered ‘genuine’ app development language Kotlin is also much like Java and even a piece less difficult than it. In a manner, organizations can save time in finding app developers for even a minor amendment.

 
• Seamless performance
 

Although the Android platform is integrated into a wide range of gadgets, the Android developers have saved the speed with developing the technology. As an end result, Android OS can provide an unbroken performance throughout diverse devices.

 

That’s now not all. Many device makers have given you innovative functions of their smartphones way to the flexibility of the Android system. for example, Android is a pioneer of Notifications function. Additionally, one of the Android device makers has brought a water-resistant smartphone years earlier than the advent of iPhone 7.

 
• Competitive Edge
 

Android OS controls over a billion gadgets global. It really suggests the importance of this platform. If the organization brings an Android app then possibilities are fair that the app turns into popular swiftly. It, in addition, boosts the brand fee and ultimately the business enterprise can record an increase in sales and the range of dependable clients.

 

Here are the obvious advantages of Android apps that provide corporations aside over their friends:

 
• Easy and powerful implementation of BYOD and Mobility
• Address a huge audience
• Business-friendly features and rapid improvement
 

Android OS gives other business advantages as nicely. In a nutshell, we can mention that a tailor-made Android app can let you drive your enterprise.

 

Concluding lines

 

Android gives a number of customization options and scalability to develop future-ready commercial business apps. It is easy to govern and control various gadgets at the administrative center with a single agency mobility solution. Most of these business benefits make Android a chosen preference across establishments globally.

 

We are one of the pinnacle app development agencies that offer company-grade Android app development offerings. We integrate technological advancements to construct modern app answers in a cost-effective way.

 
Author Bio:
 

Syamsundar Ozili is a digital marketer and technical writer for Mobile App Development Company in Bangalore at Fusion Informatics. He has written on various topics including content marketing and technology. He loves spending his time reading inspiration books, writing stories and watching movies.

How To Rank High By Optimizing Your Website For Voice search?

 

How to rank high by optimizing your website for voice search?

 

From the dawn of the internet, marketers are trying to optimize your websites for the target audience. All the steps are taken to invest in content marketing and SEO.

 

These two terms can be related and adding value can help rank websites faster. To drive traffic on the site, it is essential to know what customers want and what they are searching for.

 

Until recently, everything was going traditionally. The search queries were made with specific keywords, phrases which appear naturally. Well, not anymore. Things are about to change for the good. Voice search by Branex shows the importance of voice search and how can brands owners leverage voice search..

 

The trend is expected to increase by the year 2020 to at least 50%.

 

Based on the above stats, it is essential to understand the voice search when it comes to SEO. Your website should be ready for it.

 

Things are different when you speak

 

When you do a text-based search, we tend to eliminate the words which are not related. We can cut-down usually take the first few results and go with that.

 

We talk to the machines the same way we talk to each other. We must use complete sentences for the machine to understand what we mean. If we want to search the same query with a voice search, we will say, ‘Where is the cheapest restaurant in New York?’

 

This will help the search engine understand what the user is looking for.

 

Start with the long-tail keywords

 

Just like old times, long-tail keywords are now back in action. If you want to beat your competitors, you must use long-tail keywords to understand the essence of the search done by the user.

 

Now, let’s look at some of the critical factors that can help you optimize the SEO of your website with voice search.

 

1) Page-Speed is vital

 

If your website is not loading fast, Google will consider it as a weak candidate to rank in search pages. A site that loads fast has higher chances to rank in Google search.

 

There are online tools that can help in figuring out what is consuming the most time. You can eliminate those items to speed-up your website.

 

2) An F.A.Q page will help

 

A user who visits your website will come to your website to learn something about your business. A detailed F.A.Q page will help the user get all the answers in just one page.

 

In a voice, search users are searching for products or figuring out things. In a F.A.Q, everything is present. Think of all the questions that a user can think and write down those answers. F.A.Q page is an excellent way to show up in search results. A faster way to educate users on things which they are searching for.

 

3) Instead of long content, focus on valuable content

 

Some people still consider great content as a medium to get a high ranking. The thing is if the content is long and not value what is the point of that content? The core of content on the website should be to create value. If the content is not engaging users, educating them, users will not stick to the website. Moreover, if the session time (time of page) is less, Google will consider website as an ordinary website, and it will be difficult to make room on Google search pages.

 

4) Mobile-friendly content

 

Mobile is the core of voice search. If you want to appear in search results, you must write for the mobile users. Most of the users are now searching for everything on the mobile. In mobile also the focus is on voice search. If you take a long-tail keyword and optimize them for mobile, it will be easy for your brand to get noticed by Google and the algorithm will consider your band to rank in Google.

 

5) Keep the tone conversational

 

One important thing that you need to focus while writing content for your website is the tone of the content. As mentioned earlier, when searching content, it is easy just to put keywords, and people will search those keywords. Your brand will automatically appear at the top pages of Google.

 

To wrap it all up

 

Keeping things in check is necessary. If you want to appear in the search results, you must focus on the voice search. Moreover, by following the tricks mentioned above, you can give an edge to your brand.

 
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Author Bio:
 

I’m Muhammad Osama qualified SEO professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.

7 Essentials to Stand Out with a Mobile Content Marketing Strategy

 

7 Essentials to Stand Out with a Mobile Content Marketing Strategy

 

Mobile phones and people have become inseparable and from there comes the need to pay extra attention to mobile content. Responsive design has become essential because every website owner is aware of how important it is to adapt the website to mobiles. But what about the content you produce?

 

Content is another important aspect which should be created specifically for mobile phones if you want the best results. If you are ready to improve your mobile content and get noticed, you need to know these seven essentials.

 

1. Know your audience

 

You need to tailor the content you create depending on who is your target audience.
Think about their age, economic status, gender, location, etc.

 

This will determine every further step and how you’ll approach the mobile content marketing.

 

For example, if your target audience is teenagers, your content will focus more on visuals, short copy, and trending topics. On the other hand, if your target audience is mature, working people, you should provide credible and backed up information, with enticing headlines, and valid copy.

 

2. Use an attention-grabbing headline

 

When we are scrolling on your phone, the type of headlines which attract our attention are the short, effective ones.

 

A powerful headline is a must have if you want to get readers to take a further look into your content. If you don’t provide something that will spark their interest, you won’t even have the opportunity to amaze them with content.

 

Also, think about what your target audience would like to see, for example, it is not the same if you’re composing a headline for 20-somethings or 40-somethings. Young people respond best to short, mysterious, and bombastic headlines while adults and older people want more straightforward and informative headlines.

 

3. Add visuals

 

It is all about aesthetics these days. Platforms such as Instagram and Pinterest has changed the internet priorities. It is enough to say that Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.

 

Informative content is still important but what people also want is (putting it in plain words) something pretty.

 

This calls for adding images and videos.

 

You don’t have to have a lot of visuals. It all depends on the type of content you are creating, but a few images which will add something extra are essential.

 

4. Adapt the images and videos

 

Users spend on average 69% of their media time on smartphones. That is why when adding visuals, you need to make sure that they are appropriate for your mobile design.

 

The images you include need to fit the screen and change size depending on the screen rotation. In addition, it is important that they load quickly.

 

Bold colors and minimalistic images tend to be the best choice for mobile users.

 

For videos, pay attention that you don’t have auto-play with the sound set on because no one wants to be the star of the show when their phone starts screaming on the bus.

 

These simple hacks will make a world of difference for your users.

 

5. Front load the content

 

Unlike the computer screen which shows us a lot of information as soon as we enter a page, mobile phones show less space.

 

This means that you don’t have a chance to interest your users with several paragraphs.

 

Front loading the content which you find most interesting is an important step if you want to stand out and grab users’ attention.

 

The first few sentences are deal-breakers.

 

This can be challenging because it puts a lot of pressure on that initial writing. If you need some help, try to find editing service reviews and get someone to help you out with perfecting the beginning of your content.

 

If you don’t grab the readers’ attention right away, you won’t get a chance to repair the damage.

 

6. Format the content

 

Mobile content needs to be easily scannable and readability always needs to be on point.

 

Most of the times users just skim the content first and then decide whether they want to know more about it.

 

Long paragraphs and an unclear copy will instantly repel the readers.

 

Here are a few things you should focus on when formatting the content for mobile users:

 
• Short paragraphs (2-3 sentences max)
• Bulleted lists
• Brief headings
• Brief subheadings
• Bolded words (if applicable)
 

7. Localize content

 

Whether you run a blog or you are a business owner, your local community is the one you should target first. The reason why is that their attention can be the easiest one to get.

 

No one can become an instant wonder of the world. Therefore, prepare your mobile content to cater to the needs of locals.

 

One of the strategies you can apply is to use Google Alerts to find out which are the trending topics in your region.

 

You can also use local keywords to improve visibility and get their attention.

 

Lastly, don’t forget to use Google Maps if you run a business. Up to 50% of consumers gather store location and other info through mobile search.

 

You can even use a GPS enabled the app to increase engagement with your customers.

 

Just focus on connecting your content to the local community and providing them with easy to reach location information.

 
Localize content
 

Some final thoughts

 

Effective mobile content marketing strategy can bring you many benefits such as growing traffic, conversion, and driving offline actions. It just needs to be adapted to the needs of the users.

 

With these seven essentials, you’ll be ready to have a strong start and improve your mobile content strategy in no time. In order to fully improve, make sure that you measure the number of visitors and have all the information on what is working and what needs to be changed.

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

Should a business owner worry if his website traffic is increasing day by day but by fake means?

 

Guess, the person should.

 

There were days when people used to think that spam is nothing but the irrelevant emails that keep entering your email inbox.

 

But then the providers of your email service brought the spam blockers into action and all of it stopped all of a sudden. It had definitely made you happy, didn’t it?

 

Yes, definitely it did.

 

But as now you are an owner of a website, spams return all over again.

 

And, these spams are nothing but fake traffic.

 

Now you’ll be wondering about what fake traffic is. Let me help you with it.

 

What Is Fake Traffic?

 

Fake traffic is nothing but the kind of traffic that gets generated by several click farms, some software or even by bots. This kind of traffic is NOT human traffic.

 

This kind of traffic is usually created with the purpose of increasing the revenue that advertisement firms receive via “click-through” rates. Fake traffic shows a pseudo traffic rate that convinces businesses about their abnormally high traffic.

 

So, website traffic, be it fake or real, should be good for your business and especially for your Search Engine Result Page rankings, isn’t it? Why should a company avoid the fake traffic that their website is receiving?

 

Well, if such questions are running around in your head, then let me tell you that here in this article I am about to disclose 5 reasons for avoiding the same.

 

1. Issues with Google Analytics

 

Google Analytics is a free service that provides users with some basic analytics and statistics tools for several Search Engine Optimization and other marketing purposes.

 

In other words, it is the tool Google provides you with to, mainly, judge the performances of your SEO campaigns.

 
Issues with Google Analytics
Image Source: Pixabay
 

And, fake traffic is something that hampers the performance of this tool a lot.

 

So, the actual thing that you need to worry about is the fact that now spams are after your very own Google Analytics account.

 

As you can already understand, Analytics from Google stands pretty important when it is about your SEO campaigns. So, if it gets filled up with fake traffic, then it might become tough for you to assess the performance of your campaigns.

 

2. Overcrowded Server

 

An overcrowded server is something that business hates the most.

 

Yes, of course, if your website is facing issues for the traffic, the scenario turns suddenly into a nightmare.

 
Overcrowded Server
Image Source: Pixabay
 

And what else can you hate the most?!

 

These fake traffic generators fill your website with unwanted loads of traffic and as a result, your website faces crashes.

 

This results in an increase in bounce rate.

 

Yes, why not, if the real traffic that arrives at your site genuinely to make a purchase or to seek help, they eventually generate hatred for your website.

 

This results in poor feedbacks and low ROI.

 

3. Slow Loading Speed

 

This is connected to the very previous point.

 

So, when you receive a huge amount of traffic, you feel happy.

 

But, all of a sudden, your happiness flies away when you find that none of them is making any purchases and neither filling up the contact forms.

 

These occurrences make it clear to you that some bot is creating all these hassles for you and all of this traffic is, apparently, fake.

 

This traffic that you have been receiving, will eventually bring down the loading speed of your website as the higher the number of websites visits you receive, the more overloaded your server becomes and this directly leads to slow loading speed.

 

And if this happening keeps on continuing, the genuine crowd of your potential buyers face this issue regarding loading speed, severely increasing the bounce rate of your website.

 

4. Hampers Your Reliability

 

So, what happens when a person who was genuinely willing to make a purchase from your website, faces several issues on your website before even properly landing on it?

 

You’d answer would simply by saying, the person would try sometime later.

 

But what if the person faces these issues each time, he/she tries to access your website?

 

Then things will become worse.

 

The person will post bad reviews about your site, share bad feedbacks verbally with other people who would have made a successful purchase.

 

This will severely affect your reliability and more importantly the goodwill of your brand. And this scratch on your company’s goodwill will be there for a good long time.

 

5. Severely Affects Your Ranks in SERPs

 

Didn’t someone tell you that the more traffic you receive, the higher goes your rank in the Search Engine Result Pages?

 

Yes, this is absolutely correct.

 

But there is an issue.

 

If the traffic that you are enjoying is getting generated by bots, which means that they are nothing but spams, then problems arise.

 

And this not such a problem that you can be ignorant about. This high rate of fake traffic hampers your ranks in the Search Engine Results, severely.

 

As Google rates a website depending on their relevance, if they find that your website has a very high bounce rate of genuine users, your rank will gradually see a declining curve.

 

Conclusion

 

So, if you notice that your ads are not getting loaded or you feel any suspicious activity regarding your website traffic, do not panic.

 

Stay calm and take the necessary action.

 

But if you behave reluctant about this unwanted occurrence of fake traffic then you might land into a grave problem.

 

Let me tell you why.

 

Supposedly, if some random advertisement company issues any sorts of complaints against such an abnormally high traffic for being fake, then the latter might face charges for the same if it fails to prove that the traffic generated on their website is genuine.

 

So, at the end of the day, it is always a wiser decision to stay away from any sorts of fake traffic.

 

I hope this article has helped you enough in understanding what issues fake traffic can cause to your business and why you should stay away from such traffic.

 

If you have any further queries, you can just contact us directly on our business email id or you can just simply give us a call.

 
Author Bio:
 

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

Merryl is currently working at Rethink Staffing. She’s a former student journalist with a bachelor’s degree in Computer Science. She contributed numerous articles to various niches such as business, health, tech and more.

 
Twitter profile : https://twitter.com/dusaranmerryl
LinkedIn profile: https://www.linkedin.com/in/merryl-dusaran-03b146120/

9 Of The Smartest Ways To Double Your Sales Conversion Rate

 

9 Of The Smartest Ways To Double Your Sales Conversion Rate

 

Having an attractive website and spending thousands of rupees on the advertisement of your website won’t fetch you enough leads which is a common problem for most of the marketing companies. According to 37% of the marketers prospecting is one of the toughest part of the business. According to the statistics1.56% is considered to be a good conversion rate. So how to achieve this rate? How to make your business stand out of the crowd? Don’t worry we got you covered!

 

Here is the list of some ways to increase your conversion rates.

 
• Describe Your Product Correctly
 

Product description must be clear, elaborate, well written and helpful so that the customer can easily comprehend the features and advantages of it. You must know what your customers are trying to find in that search box and accordingly you should tailor the descriptions. Texts, images, and videos use them all to publish your content on the page. The way you describe your product conveys your brand value.

 
• Funnel It Properly
 

A well-defined and directed path must be adopted to convert your potential customers. You must be knowing about the sales funnel and why it is wider on the top and gets narrower at the bottom. The top part is awareness and the bottom most part is loyalty following discovery, evaluation, intent, and purchase in the respective order. With a well thought sales funnel management of your leads gets easier and the conversion rates automatically go high.

 
• SEO Is Important
 

You need to have a higher ranking in the Search Engine Results Pages so that you can draw a higher amount of traffic to your website which will automatically turn your leads into conversions. The first step is to optimize your website which can be done by doing research on the relevant and potential keywords for the brands and products you are dealing in.

 
• Optimized For Cell Phone
 

Most of the customers nowadays use mobile phones and if your website is not optimized for mobile phones then you are going to lose most of the leads. 52.2% of the total web traffic was mobile traffic in the year 2018 and also in the year 2017 82% of the people in US used mobiles to order online. Do you need more reasons to optimize your websites for mobile phones?

 
• Check The Content Quality
 

The quality of the content matters a lot when you are into online business because your website is the face of your business. Visual content is always good when you have to attract customers but that doesn’t means that you don’t focus on the written content. The text content is one good way to pass information to the customers. You must see how your viewers are browsing the page because that will give you a clear cut idea to depict the information correctly. A good place to put the most relevant and important information at the top left corner of the page. Make sure that your content is into small chunks so that the visitors can easily skim through your pages.

 
• Improve The Layout Of The Website
 

The layout of your website is the first thing that is comprehended by the subconscious mind of the visitor and if it is not good thatthe interest of the visitor will remain disturbed the whole time. The layout is the main factor that affects the conversion of your leads directly. The buttons, sidebars, and everything must sync with your customer’s needs and if you can’t find it then try to analyse it with your customer’s responses and activities.

 
• Call to Action Button
 

The call-to-action button must stand out and by CTA button we mean the button that when clicked direct the customer to the checkout page. These buttons must be spotted easily by the customers and they demand to be unique. If you want them to be catchy then you can also add some captions to it like “30% off”,etc.

 
• Allow Purchases For Guests
 

Many people are lazy to make accounts and they rather choose to buy from any other online store in which they have already logged in or in which guest purchase is allowed. So, always remember that purchases for guests must be there to convert leads. Don’t check patience of your visitors and as always make them the king of market.

 
• Live Chat Should Be Always There
 

Always keep live chat as an option on the website so that customers can trust your website and feel free to contact whenever they want to. Live chat implies that you trust on your prospects. When your visitors’ every grievances can be understood and solved then there are fare chances to convert that lead.

 

After the visitor enters your website he/she becomes a potential customer and it is your responsibility to convert it into a buyer. Every person visiting your website can be converted into a customer just by keeping these points in mind. Conversion is totally dependent on the way your website looks, behaves, and responds to the customer. We always suggest you to choose wordpress for easy and effective management. WordPress Development Companies are also booming in the industry which makes it easy for you to create your website.

 
AUTHOR BIO:
 

Nishant Desai – Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. I love to write about the latest trending updates, WordPress, Web Design, SEO and other interesting information. I believe in Learning, Sharing and keep growing together.