Tag: Website Traffic

How To Boost Website Traffic With Bulk SMS Marketing?

 

How To Boost Website Traffic With Bulk SMS Marketing?

 

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

 

Why website traffic is important?

 

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

 

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

 

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

 

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

 

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

 

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

 

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

 

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

 

Embedded links

 

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

 

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

 

Incentive’s boost the process

 

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

 

Professional team to your assistance

 

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

 

Keep it short

 

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

 

Utilize SMS API

 

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

 

Promotional SMS

 

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

 

Re-targeting SMS

 

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

 

Feedback Survey

 

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

 

Reminder SMS

 

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

 

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

 

In this way, you can boost up the website traffic with bulk SMS marketing.

 
Author Bio
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

Should a business owner worry if his website traffic is increasing day by day but by fake means?

 

Guess, the person should.

 

There were days when people used to think that spam is nothing but the irrelevant emails that keep entering your email inbox.

 

But then the providers of your email service brought the spam blockers into action and all of it stopped all of a sudden. It had definitely made you happy, didn’t it?

 

Yes, definitely it did.

 

But as now you are an owner of a website, spams return all over again.

 

And, these spams are nothing but fake traffic.

 

Now you’ll be wondering about what fake traffic is. Let me help you with it.

 

What Is Fake Traffic?

 

Fake traffic is nothing but the kind of traffic that gets generated by several click farms, some software or even by bots. This kind of traffic is NOT human traffic.

 

This kind of traffic is usually created with the purpose of increasing the revenue that advertisement firms receive via “click-through” rates. Fake traffic shows a pseudo traffic rate that convinces businesses about their abnormally high traffic.

 

So, website traffic, be it fake or real, should be good for your business and especially for your Search Engine Result Page rankings, isn’t it? Why should a company avoid the fake traffic that their website is receiving?

 

Well, if such questions are running around in your head, then let me tell you that here in this article I am about to disclose 5 reasons for avoiding the same.

 

1. Issues with Google Analytics

 

Google Analytics is a free service that provides users with some basic analytics and statistics tools for several Search Engine Optimization and other marketing purposes.

 

In other words, it is the tool Google provides you with to, mainly, judge the performances of your SEO campaigns.

 
Issues with Google Analytics
Image Source: Pixabay
 

And, fake traffic is something that hampers the performance of this tool a lot.

 

So, the actual thing that you need to worry about is the fact that now spams are after your very own Google Analytics account.

 

As you can already understand, Analytics from Google stands pretty important when it is about your SEO campaigns. So, if it gets filled up with fake traffic, then it might become tough for you to assess the performance of your campaigns.

 

2. Overcrowded Server

 

An overcrowded server is something that business hates the most.

 

Yes, of course, if your website is facing issues for the traffic, the scenario turns suddenly into a nightmare.

 
Overcrowded Server
Image Source: Pixabay
 

And what else can you hate the most?!

 

These fake traffic generators fill your website with unwanted loads of traffic and as a result, your website faces crashes.

 

This results in an increase in bounce rate.

 

Yes, why not, if the real traffic that arrives at your site genuinely to make a purchase or to seek help, they eventually generate hatred for your website.

 

This results in poor feedbacks and low ROI.

 

3. Slow Loading Speed

 

This is connected to the very previous point.

 

So, when you receive a huge amount of traffic, you feel happy.

 

But, all of a sudden, your happiness flies away when you find that none of them is making any purchases and neither filling up the contact forms.

 

These occurrences make it clear to you that some bot is creating all these hassles for you and all of this traffic is, apparently, fake.

 

This traffic that you have been receiving, will eventually bring down the loading speed of your website as the higher the number of websites visits you receive, the more overloaded your server becomes and this directly leads to slow loading speed.

 

And if this happening keeps on continuing, the genuine crowd of your potential buyers face this issue regarding loading speed, severely increasing the bounce rate of your website.

 

4. Hampers Your Reliability

 

So, what happens when a person who was genuinely willing to make a purchase from your website, faces several issues on your website before even properly landing on it?

 

You’d answer would simply by saying, the person would try sometime later.

 

But what if the person faces these issues each time, he/she tries to access your website?

 

Then things will become worse.

 

The person will post bad reviews about your site, share bad feedbacks verbally with other people who would have made a successful purchase.

 

This will severely affect your reliability and more importantly the goodwill of your brand. And this scratch on your company’s goodwill will be there for a good long time.

 

5. Severely Affects Your Ranks in SERPs

 

Didn’t someone tell you that the more traffic you receive, the higher goes your rank in the Search Engine Result Pages?

 

Yes, this is absolutely correct.

 

But there is an issue.

 

If the traffic that you are enjoying is getting generated by bots, which means that they are nothing but spams, then problems arise.

 

And this not such a problem that you can be ignorant about. This high rate of fake traffic hampers your ranks in the Search Engine Results, severely.

 

As Google rates a website depending on their relevance, if they find that your website has a very high bounce rate of genuine users, your rank will gradually see a declining curve.

 

Conclusion

 

So, if you notice that your ads are not getting loaded or you feel any suspicious activity regarding your website traffic, do not panic.

 

Stay calm and take the necessary action.

 

But if you behave reluctant about this unwanted occurrence of fake traffic then you might land into a grave problem.

 

Let me tell you why.

 

Supposedly, if some random advertisement company issues any sorts of complaints against such an abnormally high traffic for being fake, then the latter might face charges for the same if it fails to prove that the traffic generated on their website is genuine.

 

So, at the end of the day, it is always a wiser decision to stay away from any sorts of fake traffic.

 

I hope this article has helped you enough in understanding what issues fake traffic can cause to your business and why you should stay away from such traffic.

 

If you have any further queries, you can just contact us directly on our business email id or you can just simply give us a call.

 
Author Bio:
 

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.