Bulk SMS Marketing or Media Marketing

Marketing is a crucial function of any business as it helps define the brand, promote, and carve out a niche in the marketplace. That is why companies, big and small, put a lot of their resources into the marketing department. There are many methods of marketing, with the most popular being bulk SMS marketing and media marketing.

We are in an era where mobile phones are probably more than people. So businesses need to invest in marketing software that is operable on phones to give them a wider reach. So like when you’re reviewing Dating Rating apps, businesses need to research the various marketing software and be well informed of the pros and cons before committing. But before that, let us understand why SMS marketing works and how.

What is Bulk SMS Marketing?

Bulk SMS marketing is a marketing technique that requires a business to send text messages to their clients. The upside of this method is that you can communicate with clients who don’t have a phone.

SMS marketing tool is an effective marketing and communication technology as the recipient will never leave their messages unread, so you are assured that the message will be read.

What are the Benefits of Using Text Message Marketing

Text messaging is a powerful marketing tool that helps businesses reach all people irrespective of smartphones. So how does bulk SMS marketing benefit your businesses?

Wider Reach

Text messaging marketing is viewed as one of the most effective modes of interacting with customers, as many people do not love to have unread messages on their phones.

Furthermore, you can contact customers who don’t have your mobile application and reach out to not active customers.

Immediate Notifications

SMS marketing is the best method of communicating with customers in case of an emergency. That’s why you’ll find that most people have their phone numbers connected to their banks so that they can get a notification any time a transaction happens.

Furthermore, most people can’t spend more than three minutes without checking their phones. And you do not need to download an app to receive text messages.

Customization

We are in an era where customers want messages to be tailored to them. And using bulk text messaging, the marketing department can send personalized messages to many customers at once using SMS marketing software.

Convenient

The development of mobile wallets and revolutionized marketing as now people can make purchases. And when it is paired with SMS marketing, it makes it convenient for customers to shop, redeem coupons, purchase tickets and scan their boarding passes.

You do not need an app to receive text messages.

How Do Businesses Use Bulk Text Messaging

Banks, online shops, and other service-based businesses use SMS text to send transactional messages to their customers. These can include order confirmation alerts, order tracking numbers, reservations, and appointments.

Businesses also use bulk text marketing to send promotion and campaign messages to their customer base. This includes sale alerts, promotions, new products launch, or any other offers they might be interested in.

Businesses also use visual appeal to hook their customers by attaching a GIF or an image to the text message by sending an MMS message. Businesses can also leverage customers’ in-store experience to motivate them to sign up for their SMS service. This can inspire loyalty resulting in more sales because if they love your brand chance of them recommending you to family and friends is high.

Media Marketing

Media marketing is also referred to as digital marketing as it uses digital platforms such as Facebook, Instagram, TikTok, and emails to market a company’s products.

Although it helps with global reach, media marketing is limited to people with smartphones. And unlike SMS marketing, where people can’t ignore the text messages, people can bypass ads on their apps or even delete emails without reading.

Between Bulk SMS Marketing and Media Marketing, Which is More Effective?

Although digital marketing has a global reach, it is not as effective as SMS marketing because you will not read emails or access social media channels if you do not have a smartphone. Besides, you will be required to download social media applications which is not the case with SMS marketing.

With media marketing, people can go weeks or even months without seeing your messages, and others may end up deleting your emails without reading them. But with text message marketing, your messages will never remain unread because people check their phones every few minutes, and no one likes to have unread messages.

Therefore, bulk SMS marketing tool is the most effective in terms of reach, engagement, personalization, and promptness compared to media marketing.

Final Thoughts

If your business, small or big, is looking for effective communication and marketing tools, SMS marketing should be your go-to option. This is because SMS marketing grants a wider reach, prompt notifications, and it is easy to tailor the messages compared to media marketing.

Have you ever used SMS marketing in your business? Would you please share in the comment section how it helped your business?

Author’s bio:

Robert Cowart student of Kirkwood Community College from Iowa, and a freelance writer. Loves to explore and study new products. Not a single new invention, new start-up goes past his attention. In his free time, he is fond of sports and books.

10 Mass Text Messaging Statistics That Will Leave You Speechless

The COVID-19 pandemic has undoubtedly transformed the business realm and has forced brands to reconstruct their marketing strategies to keep in line with the current times. Despite such massive changes taking place in the business world, one marketing strategy that has managed to remain unshakable is mass text messaging. There is no denying that SMS has allowed businesses to reach out to their customers without spending too much money.

10 Interesting Mass Texting Facts

Over the years, businesses have constantly employed different marketing strategies for their brand development. However, mass text messaging has remained one of the most effective strategies to date, given the ease it process involves.

Here are a few mass text messaging statistics that prove how powerful SMS can be when it comes to business growth:

1. Sharp rise in user screen time

In the pandemic, mobile phone usage has witnessed a sharp rise. With every industry embracing online services, the chances of potential customers reading SMS promotions is higher than ever.

In the United States alone, an average consumer’s daily screen time rose 50% during the pandemic from the year 2019 to 2021.

Well, if you are considering kicking off your SMS marketing campaign, go ahead as now is the time to make the most of it!

2. Nearly 3.8 billion people own smartphones

Yes, you read it right! Imagine how fast you can reach out to potential customers considering how much of the world population owns a smartphone.

3. Text messages have high opening rates

People tend to open SMS quickly compared to emails and other promotional tools. Text message marketing is considered the most preferable method of advertising as 98% of consumers open the messages as soon as they pop up on the screen or within a few minutes of receiving them.

4. Text messages have higher reply rates

When compared to emails, text messages have been shown to have significant reply rates. About 60% of customers reply back within 2 minutes to promotional text messages compared to emails; known to have a reply time of about an hour.

5. 75% of customers are open to receiving business updates via SMS

If a business manages to make an impact on its audience the customers would naturally want to know more about it. There’s no better way of communicating to your customers than by reaching out to them with all the business updates on their phones.

6. Mass texting and business growth go hand-in-hand

According to a recent survey, 57% of business owners plan to invest in the SMS marketing arena in 2021.

7. SMS subscribers are expected to increase by 2023

Statistics reveal that a spike is expected in the number of SMS subscribers by 2023. With constantly growing digital marketing, businesses are utilizing SMS marketing widely. This is a direct result of the ever-increasing numbers of phone users interacting with their favorite businesses online.

62% of consumers revealed that they subscribed to receiving text messages from at least one brand in the last year alone.

8. Text messages are read instantly

With unbeatable opening rates, about 60% of customers read text messages within 1-3 minutes of receiving them. These statistics naturally allow greater access to your customers, hence making mass text messaging a favorable means for business promotion.

9. People appreciate businesses that use text message marketing

About 53% of customers value brands that adopt SMS text marketing for promotional communication. This type of communication between the customers and brands is easy yet impactful.

10. Increase in SMS volume

With brands being eager to establish a direct channel of communication with their customers, SMS volume has increased around 40% in the year 2021.

Final Thoughts

Looking at all these statistics, it is evident how mass text messaging can create significant brand awareness while bringing you greater business!

Communication is the key when it comes to business development as a customer will only approach a brand when it appears intriguing enough to them.

In a nutshell, with mass text messaging you can successfully capture your target audience’s interest by sending them appealing updates.

Why Is Bulk SMS Marketing A Must For Modern Companies?

In an ever-changing digital world, companies of all sizes and from all over the world are constantly looking for new ways to market effectively to their audiences. This is why such underrated techniques as bulk SMS marketing are coming to the forefront yet again.

Indeed, when used correctly, bulk SMS marketing can be incredibly effective and can help you achieve your marketing goals at a relatively low cost. Hence, here’s why bulk SMS marketing is a must for modern companies and how you can use it successfully.

What Is Bulk SMS Marketing?

To put it simply, bulk SMS marketing is a marketing technique that uses mass communication via SMS or mobile messaging apps to deliver marketing materials to its audience. To use bulk SMS marketing, you will need to have a database of phone numbers of your current or potential customers.

Bulk SMS marketing used to be about only using SMS, but nowadays, many people use different mobile messaging apps like WhatsApp, Viber, and Telegram that can also be used for similar campaigns. However, this article will focus only on SMS marketing (which, compared to mobile messaging apps, can help you reach even those who don’t use the said apps).

1. It Is A Cost-Effective Marketing Technique

First and foremost, bulk SMS marketing is a very cost-effective marketing technique. It is relatively affordable and can be incredibly efficient when used correctly. At its core, bulk SMS marketing is similar to email marketing which also uses the approach of mass communication.

Because of the similarities between bulk SMS marketing and email marketing, the transition from one to another will be relatively easy for a company. Moreover, bulk SMS marketing lets you collect valuable data (e.g. messages that failed to send, which texts were read by how many people, who responded to the CTA) that further helps you maximize the results you get from bulk SMS marketing while using the same budget for your campaigns.

2. It Has A High Return on Investment

Speaking of the effectiveness of bulk SMS marketing campaigns, this marketing technique is also known for having a high return on investment. This is especially true if you are using an established bulk SMS marketing service that guarantees great results for the fee you are paying them.

In other words, you know exactly what you are investing in and you know that your ROI will be at a particularly high level. This is because bulk SMS marketing usually generates high-quality leads which means you could be also growing your customer base with loyal clients.

3. It Easily Connects You with Your Audience

And, of course, one of the biggest benefits of bulk SMS marketing is that it easily connects you with your audience. Even if the person has never heard of you before, they might get interested and this will raise your brand awareness or at least give you more exposure. It’s the perfect way to improve your brand image as well.

Because your customers are always keeping their phones with them, they are bound to receive your message the moment you send it out. This means that your marketing materials will definitely be delivered to your audience and seen almost instantly. Your potential customer could be using public transport or working at the office or doing virtually anything else – and they would still get your message.

Best Practices of Bulk SMS Marketing

So, what exactly are some good tactics to use with bulk SMS marketing? Here are some of the best practices for this marketing technique to help you get started with it:

Always use a clear call to action. SMS messages are instantly delivered to your potential customers and you will likely want to get an instant response. A CTA is what will urge the person to act and to complete particular tasks you want them to perform (e.g. visit your website, call your customer service).

Segment your audience. Instead of blindly sending out messages to all the numbers in your database, try to tie these numbers to the different segments of your target audience. For instance, some of the numbers you have might be of your current customers who will be more interested in special offers and discounts rather than simply getting acquainted with your brand.

Track your campaign performance. Much like with any other marketing tactic you use, you will need to track the performance of your campaigns. If something isn’t working as well as it should, you probably need to improve it or get rid of it completely. If certain numbers don’t respond to your messages at all, you probably just have to stop messaging them completely.

Send out messages at the right time. One thing many marketers will definitely know about is that timing matters – and that’s true for bulk SMS marketing too. The time when you send out your messages can impact how well they perform, so it’s best to try different approaches before deciding when the best time is for you. The same goes for the frequency of your messages.

Keep your messages short. It’s been said a million times and it’s still true. If your message is too long, the recipient might not even want to read it and will simply delete it. Always assume that the person is busy, so you need to get to the point straight away and offer them what you have before they get bored and stop reading.

Allow people to opt out. While it’s sad that someone may want to opt out of your messaging campaigns, it’s still a choice you need to offer. Nobody wants to be annoyed by a brand they have absolutely no interest in. And this needs to be respected by businesses.

Final Thoughts

To sum up, bulk SMS marketing is a great way to achieve your marketing goals and connect with your target audience even when they are on the go. Use the tips in this article to help you create your own bulk SMS marketing strategy and start using this technique effectively.

Author Bio:

Paul Gotcher is an experienced writer who has been working as an author at Topwritingreviews. He believes that words have power and shares his passion for writing with readers. Paul has a long history of working in the educational management industry. He is a professional writing expert in the Creation of Web-Content and Self-Education.

Why SMS Reminders Should be Leveraged by Every Business

In India, a straightforward SMS reminder blast is all it takes to enhance vaccination coverage and even decrease rates of preventable childhood infections. This study by Johns Hopkins Medicine and the Indian nonprofit child health organization Bal Umang Drishya Sanstha (BUDS) proves the ability of SMS reminders — when used right.

It’s easy to forget the small things you scheduled through the week in your planner unless you set reminders for them. From healthcare to recruiters — message reminders are often easily leveraged as a cost and time-saving exercise, for both the business owner and the end-user.

What are SMS reminders?

SMS reminders are alert messages conveyed to a customer using SMS as the communication channel. They’re utilized by businesses to make sure that their customers don’t forget their existing appointments or ones that they have to schedule in the near future. This also ensures that there are a lesser number of missed slots — allowing the business to carry on its functions without being suffering from the loss of appointments.

In a dental clinic: most appointments are taken by patients at least a week in advance, one of them missing it results in the slot going vacant. The dentist cannot ask another patient for that specific slot as it could be inconvenient for them. This leads to losing some business for the day, or worse, reflecting poorly on the brand’s identity.

A fairly common challenge, it is often easily resolved using an automatic reminder message system. The business team sends an alert message to its customers for upcoming or scheduled events or even personalized messages based on prior interactions.

Types of message reminders

1. Upcoming Appointment Reminders

It is a busy world we live in— unless everything is on the planner, there’s a high chance that we’ll remember the next appointment. The appointment would have been taken a week before, as per the convenience of the customer. A reminder message ensures that customers don’t forget what’s important for them, creates brand loyalty, and at the same time, ensures that you simply don’t lose your time and money.

2. Event Reminders

A reminder SMS is often sent to promote upcoming events at your business. this could be a customer event that you’re hosting or simply the launch of the latest products or services that are useful to the customer. a fast message reminds them of the same and creates the impression that you simply truly care about their changing needs.

3. Recurring Appointment Reminders

Just like a monthly subscription, you’ll be able to actually set recurring appointments with your customers. Using appointment reminders, you can rest assured that their appointments are less likely to be missed.

4. Scheduling Appointments

Don’t just ask customers to schedule their next appointment on their way out. Follow it up with SMS reminders to do a similar. Thanks to widespread text messaging usage, your customers will thank you for giving them a neater answer.

5. Follow-up Reminders

You can also use SMS reminders to follow up with your customers after a meeting and ask for their feedback too. Doing so within 24 hours of their visit will make sure that you get first-hand reviews from the customer to form your business better.

Advantages of text message reminders

The benefit of using an alert SMS vary for businesses, depending on their respective industry. Here some common advantages of sending text SMS reminders to customers.

1. Reduces no-shows

Every missed appointment is lost revenue. To plan your time and allocate resources better, make sure that your pipeline is full and moving along the defined user journey in a timely manner by leveraging a reminder system to communicate with your customers. After receiving a reminder SMS, automatically lesser people left the scheduled event/ appointment.

2. Reduces defaulters

By sending SMS alerts to customers for payments, you keep down bad debts with your business. This helps customers remind them about their dues, and even saves them the additional charges that they may incur from delays.

For instance, insurance companies send automated reminder messages about premium payments that a customer has to make. A simple alert SMS make sure savings for both the customer and the company, while also evolve greater brand adherence.

3. Better customer experience

Reminder messages not only ensure sales for the business but also create a greater customer experience. By ensuring that the customer needs are met on time, and are available on the mobile phone, the reminder message act as the much-needed bridge for communication between the business and the customer.

For instance, regular check-up reminders help doctors stay in-tuned with their patients. This ensures the correct treatment on an ongoing basis, helping them stay within the better of their health.

4. Saves costs

Message reminders are often used to let customers track their orders or the status of any application. Since text messages are cheaper than emails and outbound calls, they assist businesses to save costs. Nowadays shipment services use a reminder message to send the status of a shipment.

Why should businesses use SMS reminders?

The growth of mobile phone usage has resulted in enabling businesses to stay in-tuned with their customers. A recent study has proven that the primary thing that individuals do after awakening is checking their phone.

But with the growth of mobile, the one channel that’s surpassing even Facebook in being the foremost frequently used data service is a text message. Most of the text messages are opened within the first three minutes of being received, while almost two-thirds of emails are never even opened!

Yes, texting is really 10 xs more efficient than even reaching your customers via phone calls.

That is why SMS reminders are being increasingly used by businesses to remain connected with their existing customers to make sure brand loyalty.

How can you use it?

Text messages can actually serve as a good addition to your marketing and sales campaigns. Apart from advanced scheduling and alerts, you can use them as a medium to regularly nurture your customers. Here are a couple of ways different industries use SMS reminder system:

1. Healthcare

It’s vital for the healthcare industry to remain in-tuned with the patients. this is often done to ensure their well-being and offer timely treatments that improve patient care. A message can be used to remind the customers or patients to schedule their next visit or apprise them of an upcoming one, or even alert them about self-examination.

2. Automotive

The sole way an automotive brand can ensure an excellent driving experience for their customers is through the timely service of their vehicles. From oil changes to tire rotation, businesses can use SMS reminders to reduce missed appointments that require to be scheduled on a recurring basis. or even use it as a channel to let customers know when their vehicle is ready after the service.

3. Education

Establishing a relationship between parents and teachers is extremely important for a student’s growth. to make sure high attendance rates during meetings and events, the academic institutions can use reminder messages that let everyone plan their days in advance. They also let you communicate any last-minute changes — be it declaring a vacation or rescheduling examinations.

4. Beauty

Cut down on no-shows for your salon by sending customers message reminders for their scheduled appointments, or even alert them about discounts. You can also send them an SMS about the newest trends that they might be interested in.

5. Hotels

Hotels can use a reminder message to send a booking confirmation text to guests. This lets them allocate rooms based on confirmation and also as a technique to carry reservations.

6. Travel agencies

It’s practically impossible for travel agents to follow up with customers through phone calls to remind them of their upcoming travel or the documents they could need for an equivalent. In fixing an automatic reminder message will make sure that the customer is ready for the travel and has everything in place before the scheduled departure.

7. Airlines

Using an alert SMS, the airline sends all information about check-in times, flight delays, flight cancellations, and more. This helps their customers plan their travel better and ensures an excellent experience in any given scenario.

Reminder messages are an excellent way to stay connected with your customers and at the same time, save your business time and money. Want to form reminding your customers about their upcoming appointments easier? The Datagenit reminder system can assist you set up automated messages to remain in-tuned with your customers which make further good and prosper relation with client.

Author Bio

Vikram Dixit is a seasoned marketer and a sales expert. He is the Manager of Datagenit, a leading digital marketing company that offers Bulk SMS service Or IVR solution, Internet research, email & chat support, and more.

How to Grow a Business With Bulk SMS Marketing

How to Grow a Business with Bulk SMS Marketing

Bulk SMS Marketing empowers customers and business as the best and affordable marketing tool. It is also the best and affordable marketing tool to grow business, apart from the normal and conventional ways of marketing. The conventional ways of marketing are much more costly and most of the MSME (Medium and Small Scale Industry) cannot afford for their business promotion. It is the only way of business marketing allows you to start with any smaller investment and reach directly to their customer or prospects. Now, this tool has changed the experience and allows everyone to get started with the new and cheaper way of business marketing. The promotional SMS has direct reach to customers so that the customer can contact for any business immediately. Now, many technologies have been introduced under this at no extra cost. The technologies and features introduced for growing business through these are:

1. Multi-Media SMS
2. Quick Link
3. Survey SMS
4. Split and Schedule
5. Personalize SMS

The Multi-Media SMS features allow you to send images, audio, and video files through the SMS Marketing. Hence, you can give more exposure to your brand and products, which definitely helps to double your leads and can grow your business in the same ratio. This feature allows you to reach directly to the customer’s mobile and you can track that the mobile number who have viewed your media SMS. These views can be your business leads and you can revert them with your proposal and services, using this you can multiply business.

Quick Link is the feature that allows you to send a Shorten business link with your business marketing SMS. This feature allows you to send a unique link to every mobile number along with bulk SMS and you can track those numbers who have shown interest in your product or services. This feature saves your credits and money to shorten your long URL into short because it saves your SMS content length. Using the Quick link, mobile numbers can track who has clicked your link sent through SMS content.

The latest feature on SMS marketing is Survey SMS. This feature allows you to create a business survey program for your product and services. Using this feature any of business promoter can make a survey through bulk SMS and can grow their business. This feature gives you the survey questionnaire answer data along with the mobile numbers. Here you can analyze or see the survey results in the platform along with the mobile numbers. Survey SMS can also be used for service feedback, political popularity checks, before any business investment in the market.

Split and schedule feature allows you to schedule your SMS for the whole day on a single click. Instead of spending the whole day time for a business campaign, you can just upload the campaign and set the split and time gape, this feature automatically schedules your campaign for the whole day in a few seconds. Once you make the split and schedule your campaign automatically run on your split scheduled time, this saves your SMS Marketing time.

The Personalize SMS sending feature allows to send a unique and personalize SMS on a single click to all uploaded numbers. It means you no need to spend time to send everyone a one-by-one SMS; you just send to all on a single push. This feature helps you to give a personal touch on your business promotion.

So, the latest technologies and features in is much easier and user-friendly along with, without any extra investment on your business promotion budget. It is the future tool to grow any business for your any product and services.

Authors Bio:

Pramod Chandraker has been Telecom, IT and Digital Marketing professional for 12 years. He is a Technical and IT background with a Master’s Degree in Sales and Marketing. He has worked with many companies till 2015 as a Manager to General Manager in his position. In the year 2015, he thought to empower the customers and society with his different ideas of technology developed by him. He has started a venture, Named OSDigital.in in the year 2015 and introduced the services, which he has experienced in the previous 12 years. He gives the latest features and innovative technologies to their customers and the customer also show their interest because of the unique and user-friendly technology provided by him, he also takes the customer feedback for the market challenges and make changes or redesign accordingly. This is the reason he has associated many brands with him, and brands rely on their services.

Some Important Facts Of Bulk SMS Marketing For Your Business

Bulk SMS is the circulation of a large number of messages on various electronic devices. Media entertainment companies commonly use it for alerts, reminders and, marketing & fraud control. SMS messaging has evolved in multiple aspects such as OTP (One Time Password), delivery alerts, interactive messages and, marketing campaigns, and more. Exclusive use of this technique is more innate than one can think. It gives business and organization more creative solutions to send and receive SMS messages.

By receiving and sending messages for businesses and organizations, it means it connects to the mobile phone application, a web interface, or integrates an SMS API with their website or system. The system creates a gateway for mobile network operators and a wireless application service provider for messages. This SMS gateway makes way for network traffic operation which connects it to SMSC (Short Message Service Centre). Then, at last, it goes to the recipient phone number.

Around the world, every business campaign has used this method to interact with an audience that is vast in number and easily reachable. It fits all business type need; Huge businesses use SMS marketing as a tool to reach masses. Small companies use it for a local audience with marketing growth goals. With an effective text content, SMS marketing can do more good than anyone can think of which is valid for businesses.

Importance Of Bulk SMS Marketing In Business

Text marketing provides with all the tools you need to grow the business of your dreams and make it successful with marketing strategies. Text messages are a powerful but effective way to interact with your audience. Here are some essential facts for bulk SMS marketing for your business.

1. SMS Marketing Team

Text messaging is standard for every business, but adequate marketing team for this purpose is necessary to connect with your customers on a deeper level. The productive SMS marketing team is essential for growth in sales, connectivity to customers, and understanding costumers need.

2. Easy But Effective Content

Text messages are meant to be short, so make a content through which you can write what you want your customers to see. Make it easy to understand but in a manner which indicates you are the best in what you do. Avoid open-ended messages because they make customers more annoyed than intrigued.

3. Make Your Point Across

Through your text messages marketing team, you can go through polls what your audience likes and dislikes. It helps in making your marketing strategies more useful and engaging with your consumers more liable.

4. Triggered SMS

Triggered SMS is most efficient with your regular customers. If your regular customers are not active with your business, you can send a triggered SMS to remind them of your business policies. It is also adequate in getting feedback from your customers.

5. Link-Ups In Text Messaging

Eye-catching links are not heard of as we all know. By using URL shorteners, you can make more to the point remarks and create a natural process without adding tracking exertions. It makes this process more appealing to your customers to click through that link.

6. Customer Relationship Management

Through the CRM app, you can measure the success ratio of your messages. It helps in analyze purchase history and location-based demographics. You can send meaningful messages to what your customers like and help them find what are they looking.

7. Call-To-Action Buttons

It increases customer engagement with your SMS marketing texts. The call-to-action methodology works in a way that shows this text, click here, text-to-win, etc. this process helps in engaging conversation with your customers, which is precisely what this method used.

8. Accountants and Bulk Messaging

Accountants also use bulk messaging because of how less time it takes to remind your client about important dates. Business accounting services use SMS marketing in the most effective way to go through their clients. Most of them use them as welcome SMS, reminders or alerts and, relevant money transaction notifications.

No matter what type of business you own SMS marketing technique is adequate for your business. It creates direct links to your customers and engages them with a good impression of your services or product.

Does Bulk SMS Work in 2019? Should You Use It?

As social media plays a huge role today because it is the most popular source of entertainment and infotainment but it still does not eradicate the idea of SMS. SMS just works fine in India as people still depend on SMS for important transactional details like OTP, etc. Sometimes people get bored of social media channels and go back to reading recent or pending SMS on their mobile phones.

For business purposes SMS actually plays a better role than social media. As social media is huge, sometimes your message can get lost and on the other hand, if you use SMS to reach your target audience then there is a better chance for you to reach them as the SMS will display right on their screens telling all about your business making your message fruitful.

So yes, bulk SMS does work in 2019 and you must use it!

Using bulk SMS does help your business reach more people but it also comes with a limitation i.e that never send an SMS to DND numbers. Some people are not that fond of advertising and marketing messages, so they start Do not Disturb services in their mobile which blocks your bulk SMS to reach these numbers. Most people do not take up this service for their mobile phones making the path easier for you to reach out to people.

Bulk SMS helps you in sending a lot of messages quickly and easily through a PC. It has proven to be very fruitful in the past for marketing campaigns and has gained a lot of popularity. It is used for different campaigns today like sending greetings, party and event invitations, request a brochure, product promotions, discounts, or other purposes.

Here are 5 points to be considered when looking for bulk SMS services-

Price – It is a very important concern because of the increasing volume of traffic. Price combined with reliability and quality of service should be balanced to make the most of your bulk SMS campaign.

Reliability – You need to ensure the smooth running of bulk SMS service. Usual problems include- no delivery reports, message delays, no messages coming, and not setting sender ID. These should be taken care of in your bulk SMS service.

Scheduling – Bulk SMS should be sent at the right time and date. There are different situations you need to be vigilant of like don’t send messages in odd hours like a late night and when recipients are at work, also avoid sending a message at the last moment unless you are offering some incentive as part of your campaign, etc.

Attractive – The content of your bulk SMS should also be able to grab the attention of the readers. The message should be kept sweet and simple as usual, readers don’t like lengthy and boring messages. You should be able to convey your message in not more than two lines.

Option to send group messages – Be sure to choose bulk SMS service which has the option to select groups and contacts so that it is easier for you to send messages to a large number of people at the same time, either from contacts list or users in a specific area.

Author Bio

Deepak Sharma is the Founder & CEO of withStartups.com – A Digital Marketing Company in Gurgaon for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding & customer acquisition problems. He is a published author and mentors too many startups.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

1. It generates leads.

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

2. It is affordable.

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

3. It has a wide audience.

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

4. Strengthens Customer Engagement

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

Conclusion

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

Author Bio:

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.

SMPP Service – A Tool Which Adds To The Vote Bank of Politicians

SMPP Service – A Tool Which Adds to The Vote Bank of Politicians

Being the largest democracy of the world, the significance of communication in the Indian political system increases manifold. Today, text messaging is used globally by politicians to influence voters and create a win-win situation. Mass texting not only allows politicians to connect with voters but also serves as a platform to establish effective communication with party workers. Irrespective of the level and range of the election, mass texting enables a politician to reach out to millions at just the click of a button.

Recently, a few days before the general elections, Indian Prime Minister Shri Narendra Modi exercised text messaging campaign to get connected with the voters at large. Besides, he has also launched a missed call campaign earlier to get his tweets directly on the inbox of the people via SMS. Despite the presence of social media and other digital platforms, why the tech-savvy politicians like Shri Narendra Modi rely on SMPP Service for communicating with the audience? The answer lies in effectiveness. With more than 98% open rate within just three minutes of being received, bulk SMS is considered as the ‘most effective’ mobile marketing tool.

Bulk SMS, an effective tool to leverage political campaigns

Needless to mention that we are living in a mobile world where each marketer is trying to enter the mobile phones of the audience. As compare to emails, text messages carry much effective open & engagement rate and hence is the best way to approach voters. Politicians have the opportunity to disseminate real-time information to the voters and to the party workers, to mobilize rally & roadshows attendance, to provide a grievance redressal mechanism for the voters and to create awareness in their constituency via SMS. Given below are the few ways which suggest how a politician get the most out of bulk SMS marketing tools.

Create a rapport (special bond) with the voters

Text messaging is more personal in nature and allows a person to complete the communication with his/her convenience. Unlike calls, bulk SMS gives a person an opportunity to read and reply to the messages anytime as per his/her own convenience. It further allows you to establish quality communication directly with your voters. You can send them personalized messages on birthdays, anniversaries, etc. to create en rapport with them. Text message gives you a platform to share your vision & opinion with voters on the things that matter most on a personal channel.

Keep supporters in the loop

Text messaging enables you to stay connected with your supporters/party workers. Keep your supporters informed with the campaign developments. Send them alerts of rallies, booth level or assembly level meetings, events updates, etc. via SMS. All the important announcements can also be communicated instantly to workers via text message. In this way by establishing an instant and smooth communication with your supporters, you can leverage your campaign to get good results.

Give your voters a grievances redressal mechanism

The peculiarity of text messages is that it doesn’t require any extra installation or even an internet connection. Text messaging application is inbuilt and available in all of the mobile devices. You can use text messaging as a grievances redressal mechanism where the constituents can send their problems and grievances via SMS. Once you take an action to solve their problems or grievances you can also message them about the actions undertaken by you. In this way, a warm personal communication with the voters will certainly increase your credibility as a politician.

Make the most of your election campaign

Allow your voters to message you about what kind of development and governance they want? What are their expectations with their elected representative? Which are the major problems of their booth they want to address first? A survey including the above questions can be conducted before elections and the feedback can be used to draw the effective political campaign. During elections, text messaging can be used not only to make an appeal to the public for using their voting rights but to motivate the party workers as well.

The advanced applications of the text messaging tools, like URL shortener, allows you to send the link of your website and landing page along with the SMS. The multi-utility tool further allows you to track your campaign by providing you the details of the persons who have clicked the link. In this way, politicians have an opportunity to establish effective communication with voters and supporters at large.

Author Bio:

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

Compared to traditional marketing medium, bulk SMS is fairly new in the marketing industry. However, if you consider the success rate of this platform, it is miles ahead from mediums like Direct Mail, Billboards & Flyers and Brochures.

Business owners from distinct industries are taking advantages of SMS platform to increase ROI and brand awareness. Thinking of utilizing this tool for your business too? Do you want to see a great return on investment from your marketing campaign?

Of course, who doesn’t, right?

However, to run a successful SMS marketing campaign you need to follow the right path of text marketing. What are those? Here’s the plan that will ensure your marketing success.

1: Get the phone number

Well, of course, to send SMS you need phone numbers. But how would you get one? You don’t have to worry a bit about this if you are working with reputed bulk SMS provider. Let them know in which area you are trying to promote your service or products, they will make sure your campaign reaches to the desired person.

2: Segment your phone list

Always remember, everyone on your contact list doesn’t have the exact same need. So, marketing and communicating to them, in the same way, will be a total failure for your campaign.

You need to divide your contact list into different categories. One thing you can do to understand your potential customer’s need by running a poll or survey.

3: Make sure SMSs are being delivered

If your customers aren’t getting the messages, what’s the point of bulk SMS campaign anyway, right? To ensure your SMSs are getting delivered, test the speed and reliability of bulk SMS service provider you want to use and make sure texts are being delivered to the opt-in customers.

4: Engage for maximum impact

The more you communicate with your consumer the more they know and like you. Connect with them in every event or occasion. Let them know you have remembered them though they have completed a purchase. Ask them for feedback or suggestion if they have successfully purchased any product or service from you already. Make them feel that you care about what they think and willing to improve and change according to their needs.

5: Track your SMS

It is necessary to keep monitoring of your SMS after you get the feedback and reviews. No marketing tool can sustain without proper analysis, you must find that in which part of SMS marketing you are earning more and in which you are losing. You can simply trace how many people have tapped in the URL or short like that you sent. You can use Analytics tool for that, it will give complete tracking, analysis and traffic reports of your SMS marketing.

6: Test, Test & Test

To know what gives you best result, you must combine tracking with testing. Test your opening sentences and words, test your call to actions button, test sending your SMS on different times on different days, test your offers, and test everything important to your overall success.

7: Be frequent

Putting your SMS in front of your potential clients frequently helps you stay at the top of their mind. And if you constantly deliver quality content, they will be looking forward to your texts. When that happens, you become a welcome guest rather of an annoying marketer.

Don’t be upset if they don’t respond to your first message. The point of using Bulk SMS is to get you to stay at the top of your potential customer’s mind. SO when they do need any product or services, your brand name will be the first to pop up in their mind.

There you have it “The pillar stone of the strongest Bulk SMS marketing service”. If you want to see your business ROI go up, implement these principles and you will see the result.

Author Bio:

HSP Media Network – India’s No.1 Media marketing service provider company. Bulk SMS provider in India.