Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

HSP Media Marketing is India’s No.1 media marketing service provider company. We are providing Bulk SMS, Email Marketing, IVR Service, Voice SMS, Missed Call alert service, Toll free and many more.

How Bulk SMS Can Be Used In The Education Sector In India?

 

How Bulk SMS Can Be Used In The Education Sector In India?

 

Communication is the key to run any successful educational institution. We all remember the times around ten or twenty years ago when we would reach the gates of our school only to find out it was closed due to extreme winter. There was an eerie sense of satisfaction but also an undeniable agitation for not getting this information in advance. Who likes to compromise on some extra hours of sleep anyway!

 

Recently, the use of bulk SMS has bridged this communication gap between schools/colleges and parents. Parents and students no longer have to wait around for the school/college to send notifications by post, they can be updated simply with the ease of their cell phones via SMS. Mobile technology has come in very handy for this purpose.

 

Here are a number of examples of how bulk SMS can benefit a school or college:

 

1. Sending Reminders

 

Any impromptu change in the schedule of a school/college can wreck havoc on its functionality. For this purpose, bulk SMS massaging comes in very handy and can be used to send out weekly or daily messages to staff and students. Bulk SMS is an extremely efficient way used by educational institutions to reach out to tons of people at once. They can be notified close to the time of important events or deadlines.

 

2. Handling Queries

 

Parents often might have some unresolved queries about their children and various things related to them. For this reason, short-codes and USSD codes can help answer their questions. It’s not always feasible for parents or children to visit the premises of their educational institution for smallest of queries. For that reason, bulk SMS is a cost-effective and a time saving technique to make people’s lives simpler.

 

3. Attendance

 

One major problem with teenage students is their unannounced absence from their school/college premises. In such cases, bulk SMS helps to notify the parents or guardians of the children missing from school. This way, parents can track the attendance record of their children and can even notify the school via a text message if their child is unable to attend school/college on a particular day.

 

4. Homework

 

Homework is a crucial part of the educational curriculum. While some students are sincere enough to take care of it by themselves, others need to be kept under a strict watch of the school. For this purpose, the school/college can notify parents by sending a text when their children haven’t done the homework assigned.

 

5. Parent-teacher communication

 

There’s no denying that sending messages helps to bridge the communication gap between parents and staff but it also aides in facilitating their communication. Schools and colleges no longer have to follow the cumbersome traditional methods of circulars and notifications, they can simply connect with parents via mobile phones, a procedure which doesn’t even require internet connectivity.

 

6. Feedbacks

 

Feedbacks are very crucial for continuous and comprehensive growth of an educational institute. Every educational institute can make use of bulk SMS service for the feedback and carrying out surveys. Sending simple messages to parents and students and asking about their feedback is the simplest way to know where your institution stands. An institution can improve upon its shortcomings by utilising the valuable feedback from parents and students.

 

7. Student’s Results

 

Awry results can be a bit discouraging for some students and they might even hide it from their parents sometimes. Schools and colleges can inform the parents about the same using bulk SMS service. This helps in keeping a check on the students and parents can constantly monitor the performance of their children. It even helps to encourage students to perform better in exams as they know their results would never be hidden from their parents.

 

8. Emergencies

 

Bulk SMS service is a fast and a convenient way to inform parents about any emergency, like natural calamity, fire breakout, terrorist attack, etc. In such cases, parents can be immediately be made aware of the distressful situation and can take steps accordingly.

 

9. Unscheduled Holidays

 

Sometimes, due to unforeseen circumstances like extreme weather conditions, political upheavals, accidents, etc., the school or college might remain shut. Such impromptu closure can be brought to students’ notice with the help of bulk SMS service. Similarly, is a teacher falls ill, he or she can inform the students via bulk SMS about cancellation of classes.

 

10. Promotions

 

Educational institutes are always on a constant lookout to take themselves to new heights by adding to existing infrastructure, collaborating with international organisations, organising workshops, etc. In such cases, they can inform parents and students about their achievements and accolades via bulk SMS. It helps in building the credibility of the institute in the eyes of the people.

 

While technology is considered a bane by some, it definitely has its set of boons. It has undoubtedly made our lives simpler over the last few decades. It has not only bridged the gap between parents and school/college, but has also augmented the education sector of the country tremendously. Parents are today more efficiently informed about the paraphernalia that surrounds their children, as compared to twenty years ago. As informed individuals, they are in a better capacity to make informed decisions about their children’s education. While technology as a whole is to be credited for this, bulk SMS has definitely tipped the scale here.

Significant Reasons Why Mobile Marketing Is A Great Option

 

Significant Reasons Why Mobile Marketing Is A Great Option

 

Marketing Land is a world-class computerized distribution that covers all parts of the advanced advertising industry. Mobile Marketing includes achieving clients and prospects when they’re utilizing the web far from the conventional home/office work area condition. The expanded utilization of cell phones, tablets and comparative cell phones has made mobile advertising an unquestionable requirement for some organizations.

 

Associations need to start changing their promoting efforts to remain mindful of the advancements in technology. Mobile Phone adoption rates are extending at a phenomenal rate, outflanking 85% in 2017 alone. Impressively, typical mobile phones conversion rates are up 64% appeared differently in relation to the ordinary work region conversion rates for online business alone. Bulk SMS services also play an important role in the conversion rate of a prospect into a customer.In the present automated and interconnected world, the centrality of efforts is flexible and pleasant that can’t be overstated. To avail this exclusive services you just need to contact bulk SMS gateway provider.

 

Coming up next are five important considerations on the essentialness of cell phone marketing that publicists need to survey as a component of their mechanized framework:

 

1. Time Spent On Mobile Devices Is Increasing

 

Generally, people spent an ordinary of 10 hours out of consistently on PDAs. About 35% of this time was spent on phones or tablets, as shown by eMarketer. This infers the ordinary people puts in over 500 hours out of consistently investigating destinations or visiting on their wireless, giving the plenteous opportunity to get their thought and influence them to look at your business on a device they use such an extensive amount the time as a part of their step by step lives. Advancing examples are furthermore responding to this enhancement: It is evaluated that by 2019, about 72% of exhibiting rupees will be spent making applications and plugs for cell phone platforms.

 

2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand

 

Clients are using their mobile phones to purchase things from Amazon, eBay and various online business sites. Associations as colossal as Walmart and as meagre as mother and pop shops are seeing this and making straightforward gateways and locales to support bargains. As a matter of fact, it is foreseen that before the completion of 2018, 70% of online business visits will start on a mobile phone. Associations that make composed flexible fights that control customers from thing preface to the arrangement will see an amazing lift in revenue.

 

3. Customers Purchase In Stores

 

Flexible advancement allows clients to shop and take a gander at while they walk around the store walkway. Associations that have dynamic flexible promoting endeavours can abuse this: Search engine improvement and an easily sheltered site can give your business an edge when the purchaser is set up to purchase. Additionally, web files are modifying their counts to give a higher tendency to flexible pleasant areas. This makes the necessity for associations to upgrade their web closeness and tie new kinds of automatic marketing into their assignments.

 

4. Short Message Service (SMS) Open Rates Are Higher Than Email

 

SMS has an open rate of 98%, and up to 90% of people who open the message will examine it inside three seconds. This is far higher than email displaying or other automated channels. Accommodating your SMS messages so they offer to imminent customers will give them inspiration to furthermore ask about your things or organizations, and they will most likely start on the contraption in which they just got the message. This thing encourages bulk SMS gateway provider to advance their SMS marketing tactics.

 

5. Mobile Marketing Reaches A Broader Market

 

Mobile phones and tablets are winding up dynamically surely understood gadgets for correspondence overall economics. They are smaller, lighter, more affordable and more adaptable than PCs and laptops. Producers are in like manner responding to customer demand and developing snappier, more weighty and more moderate phones. These enhancements infer that sponsors have a splendid opportunity to put their displaying messages under the control of their customers, and adaptable empowers publicists and advertisers to contact a significantly broader social event of individuals subsequently.

 

Digital advertising is industriously progressing, and flexible displaying accept a key employee in that system. The push toward mobile phones is an example that will continue to progress, and associations need to ensure they have a solid flexible displaying plan to interface with those digital customers.

 
Author’s Bio:
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected]

The Advantages of Promoting Your Business through Bulk SMS

 

The Advantages of Promoting Your Business through Bulk SMS

 

One of the more up to date approaches to advertise your business is utilizing SMS. Numerous entrepreneurs are doubtful about utilizing SMS as a showcasing apparatus since it might appear to be meddling or held for specific organizations like the ringtone advertise. Be that as it may, there are numerous advantages of utilizing this advertising channel and it might be worth utilizing it for your business.

 

The primary advantage of utilizing Bulk SMS is keeping contact with your clients:

 

In the event that you as of now have the client’s contact data, you should utilize it further bolstering its full good fortune. The truth is that numerous organizations don’t contact their clients enough. Utilizing SMS is an extraordinary method to do as such and a powerful method to tell clients about unique occasions and offers.

 

The second advantage of utilizing Bulk SMS is that it can be very savvy:

 

This technique is far less expensive than utilizing direct showcasing to tell your clients about your advancement. In the event that you feel that you can’t stand to utilize coordinate mailing as a result of the costs included, you ought to think about utilizing SMS as an option. You might be astounded with the sort of results you get.

 

The third advantage is that Bulk SMS can make your showcasing advancement more compelling:

 

Studies have demonstrated that showcasing efforts are significantly more fruitful when different channels are utilized. On the off chance that you have an uncommon occasion or advancement, you should utilize numerous channels from email, sites, post office based mail, telephone development, and even SMS to expand your outcomes.

 

In case you’re thinking about hiring Bulk SMS Company, at that point you need to investigate the different programming to enable you to deal with these battles. The product will enable you to deal with a database and will enable you to try and alter the message to make it more individual. You can likewise set up follow up crusades to help the viability of your battle.

 
Author Bio:
 
Dixit Soni is the Digital Marketing Manager at HSP Media Network, a Email Marketing Service Provider in India. He is responsible for digital marketing activities that have to do with communicating, creating and delivering offering that have value for clients or enterprise partners.
 

Stimulate Your Business Revenue With Bulk SMS Marketing

 

Stimulate Your Business Revenue With Bulk SMS Marketing

 

It is believed that , Everybody knows about SMS Marketing because there is no one who has not received any SMS till date. Mostly every individual is using mobiles whether it be a smartphone or the simple one. The text message has been working in the market for 25 years. So it’s a well-known fact that everybody is aware of SMS or text message. But did you ever think why people/ businesses/organisations use SMS marketing? It is so because SMS marketing is the easiest, effective and cost-saving way to boost the revenue of any business.

 

The reason behind choosing SMS marketing to stimulate revenues

 

Every business wants to expand their customer base because of which they spent money on advertising. But to spend money smartly is the key to achieve success. Advertising can be done in many ways like email marketing, spending money on hoardings etc but it is not that much effective as compared to SMS marketing.

 

Businesses are opting for SMS marketing to reach to masses. As open rates of SMS is much more than any other medium of marketing. Every second individual has opened the SMS in 3 minutes after receiving it.

 

As SMS has highest open rates so it is obvious people are willing to read those SMS. When people read promotional SMS they will get attracted to deals and offers mentioned in the SMS and if they want to avail those deals or offers they will surely buy it. In this way, businesses grab the attention of customers and get the gateway to generate revenue. Thanks to advancement in communication and telecom industry because of which businesses are able to reach to their customers easily.

 

Let us understand how this unique technology works?

 

First of all, one has to understand how and from where these SMS have been come from? Does it come directly from the organisation, shop, retail outlet? Or there is some technology behind this? Your answer is here is, yes there are many Bulk SMS gateway providers available in the market which is accountable for all the operations.

 

They have a robust setup of smpp server, smsc platforms to serve bulk SMS services. They provide transactional as well as promotional sm according to your needs. On behalf of the company, these service providers send SMS and they get paid by the companies/ organisations.

 
For example:
 

suppose “X” is a fashion outlet and want to promote their fresh arrival stocks to their customers so for it “X” will hire “Y” which is a bulk SMS gateway provider company. “Y” will send an SMS with the name of “X” to its customers.
X is hiring Y because they don’t have that technical platform which Y has. So X will pay To Y to do this campaign.

 

Why is bulk SMS marketing beneficial for businesses?

 

The best point about promoting through SMS messages is
it will connect directly to your customers. This SMS advertising campaign has the highest open rates. Businesses don’t have to look for TV, newspapers, or other various platforms for advertising as SMS marketing is the most cost-effective and reliable advertising and promotion platform.

 

We have understood how SMS marketing helps in achieving customers attention, boosting sales and generating revenues. But there is one more important part of SMS marketing that people usually don’t know about it that is Reselling of SMS.

 

Many bulk SMS gateway providers facilitate with Bulk SMS reseller program. In which they have provided the facility to resell the SMS. This could be beneficial for those who wanted to earn money without having much investment. So if companies want to earn more or they can purchase SMS from the bulk SMS provider and resell to other after including their profit margin.

 

In this way, SMS marketing works in the field of promotions and advertising.

 
Author Bio:
 

Greetings!! Myself Asmita Mishra, a person of letters performing with MsgClub for last 3 years as a wordsmith. Being a columnist, I am immaculate, pristine and full of ingenuity. I am symmetrically flawless in both technical and non-technical content crafting. My endeavor in undertakings is to convey and furnish the attributes of every aspect of my work. MsgClub is the leading company provides bulk SMS solutions, voice SMS, missed call services and so forth. for any assistance reach us at [email protected]. It will be our pleasure to assist you in any manner you want.

Bulk SMS Marketing: A Goldmine of a Mobile Marketing Strategy

Bulk SMS Marketing: A Goldmine of a Mobile Marketing Strategy

 

In this competitive edge, business owners are looking for a way that helps them to reach out to their customers that your competitors aren’t trying right now? Many professional experts recommend bulk SMS service. Read our post more to learn why?

 

With the advent of technology lot of online marketing channels is available. Most of our valuable time and manpower is wasted on the most visible channels like display ads, search-engine-optimization, social media, email, and content.

 

However, these amazing strategies for business presence deserve huge attention. But among from them, SMS marketing which is a most vital part of mobile marketing strategy is an equally powerful channel of professional communication & advertising.

 

Think about it: You usually send at least 2-3 messages every day. Even with competition apart from the chatting apps like FB messenger, Hangouts, WeChat, Whatsapp etc. People are widely enjoying benefits of Bulk SMS messaging and they still sending 350 billion text SMS per month. It is virtually accessible on every cell phone, whereas other mobile apps face problems with compatibility and internet access.

 

For the right small, medium and large sized business organizations, text SMS is an untapped fountain of big opportunities. Know here 5 reasons to optimize your marketing strategy with bulk SMS messaging-

 

1. SMS is totally permission-based

 

You might be heard that the mobile user or customer has to opt-in before receiving any text SMS updates from the brand or company they’re interested. This model established trust between you and your consumers. Just because people agreed to join your list, it’s safe to assume that subscribers think your updates for them are valuable.

 

2. SMS is mobile-oriented

 

Texting was especially the main feature of any mobile device, users understand its benefits and limitations. On the other hand, 65% of the web apps were built as websites first than later developed for mobile.

 

In other words, we can say in text SMS there is no learning curve or user-interface issues. It just works well on mobile phones.

 

3. SMS has a whopping open rate

 

According to the reports generated by MobileSquared ‘’ out of 100 more than 90% of the text messages are read by subscribers within three minutes of its delivery on mobile number. Did you ever get any kind of amazing response on email marketing campaign? Email marketing has an average open rate of 22%, 29% for tweets and 12% for Facebook posts.

 

As SMS is short and simple in nature, customer’s inboxes are much less saturated with marketing messages.

 

4. People are more willing to receive promotional SMS

 

As business enterprises need the right incentives to get consumer’s mobile number, many of them obtain contact numbers just offering services like SMS reminders.

 

According to MobileSquared experts, 54% of the Indian women are signing up to receive updates and reminders on health, sporting and spiritual organizations. So, always offer valuable things so that people are willing to share their active mobile numbers.

 

So, what’re you waiting for? Get started with text SMS marketing today. As people often send SMS to a friend or family member to share important information, being an owner of your company you should also opt it for any kind of business. Probably there are many bulk SMS gateway providers in India that offer the latest features in their interface to make your transactional and promotional SMS marketing campaign simpler. Even, you can also personalize your content under this technique. Potential customers are likely to be responding more to personal text messages rather than those general messages updates.

 

Find out the reliable SMS provider in your country and make sure their interface is packed with all features like Schedule SMS, Personalize SMS, Campaign tracking, URL shortener, Unicode etc.

 
Author Bio:
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected].

HSP Media Network | Bulk SMS Makes an Effective Marketing Strategy

  With more than 4.5 billion portable memberships around the world, versatile advertising is ended up being a productive venture for business people and multinational organizations. As the cell phones have moved toward becoming as an indispensable piece of life, contacting individuals through Short Message Service, for example, mass SMS isn’t only a brilliant way however practical advertising much as well. With its financially savvy, reliable,and quicker turnaround time, SMS showcasing is ended up being a superior apparatus in the present advertising field.

 

   It is normal that by 2014 versatile web utilization may over take work area web use. As indicated by Mobile Marketer, SMS has reaction time 8 times more than email. With expanding cell phone clients around the world, versatile is an essential passageway through which business people can achieve potential clients easily. It evaluated that almost 98% of the SMS are opened and perused by individuals, making portable advertising a viable and dependable showcasing methodology in the present focused promoting field. Every one of these insights plainly pinpoints the significance of SMS advertising as a viable showcasing methodology.

 

  Prior, business people and organizations needed to depend on SMS specialist organizations to send mass SMS to clients, however now HSP Media Network helped business people to pass on updates to clients in only a straightforward snap. Sending SMS in mass amounts is one of the least difficult and savvy approach to achieve substantial number of prospects in time.

 

  A mass SMS programming empowers you to send your advertisement message in a SMS shape specifically from your exceed expectations database. You can send these messages either from your PC or through your versatile. As mass SMS promoting is getting to be prominent in the advertising field, it is likewise being utilized as a part of different segments, for example, monetary establishments, corporate, instruction organizations, FMCG advertisers and numerous other individuals. This product empowers an organization to send customized messages to prospects and would remain in the inbox till the collector erases it. So regardless of whether the collector has no quick prerequisite for the promoted item or administration, he can get in touch with you in future at whatever point the need emerges as your contact is spared in his inbox.

 

  Because of its powerful execution in the promoting field, even extensive scale associations have begun to make utilization of Bulk SMS technique to help their business profitability. Notwithstanding, business visionaries need to pick the best mass SMS programming in view of their desire and spending plan since some product might not have all the propelled usefulness required to send SMS to countless. In this way, kickoff your showcasing effort utilizing mass SMS advertising methodology and push forward of your rivals.

Bulk SMS Services – Your best tool for Mobile Marketing and Client – Engagement

imagelWhether you own a Fashion portal and want to send out upcoming festival season sale updates to your customers OR you belong to an electoral party and want to do campaigning for the upcoming elections; Bulk SMS is the best and undeniably the cheapest option you can opt as part of your Mobile marketing strategy.

Moreover, if you are dealing with International customers or need to reach out to your international clientele, HSP Media Network got you covered in that too – our comprehensive list of prices for International SMS services are designed to caters all your needs.

Bulk SMS services have proven track record of the best Sales conversion rates, and can be used for varied purposes:

  • Message Notifications (like transaction alerts, login alerts, etc.)
  • Birthday/Festival/Occasional wishes.
  • Offer notifications (EOS sale/New Products on Discount, etc.)
  • Newsletters
  • Alerts (Order Confirmation/Shipment/Delivery, etc.)
  • Product Promotions.

Above are one of the broader categorization of services which can avail the benefits of this mobile marketing campaign giant, but its real implementation can open doors to countless benefits. If you belong/own a business which caters customers for any of the above categories, and still haven’t opted for the Bulk SMS service to automate your marketing – YOU ARE BEHIND!!!

You might be the best in your business, but in this fast-paced digital world, if you are not cashing on this medium, your competitor certainly has an edge over you. When the SMS reaches the customer containing name of your business in it, believe us – that’s the biggest Brand campaigning you can do for your business.

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To summarize, using Bulk SMS services can help you make quick and efficient decisions about your mobile marketing strategies, as you can track its effect real-time. Moreover, your brand value will be sky-rocketed with just a click of a button!

Still confused? Or want to explore our services? Contact HSP Media network and someone would be there to assist for all your queries. Even if you want to switch your existing provider’s services, just call or contact us, for a quote – we promise that our customer centric plans would surely blow off your mind!