How to Find Long-Tail Keywords and Rank for Them

 

How to Find Long-Tail Keywords and Rank for Them

 

What are the Long-tail keyword:

 

Long-tail keywords are the keywords that are used in the search queries by the people over the internet. More specifically long-tail keywords generally have more keywords and reside at the long tail region of keywords vs search per month graph, which is shown below.

 

So from the graph, we can observe that some specific keywords attract all the attention of people and people mostly use those keywords only for a maximum of their searches. For example, if a person wants to buy a book online then he or she will be very specific about the keywords to use as the title of the book, author of the book. So, in this case, you have to use these keywords along with few others so that the search engine chooses your site over the others.

 

But there is a myth that generally keywords consisting of more than 2-3 words resides at the long-tail of the above curve. I am here to bust your myth and make you understand about this matter in detail.

 

The effectiveness of long-tail keywords also depends on the topic that is being searched on the web. For example:

 

Case 1: people generally use the two keywords “rental cars” to search for rental cars available in their locality instead of “rental cars at ABC lane for 500 bucks only”. So if you use the later as your keyword to get traffic on your website then I will get little attention and lesser traffic. But, the first keyword will attract more traffic.

 

Case 2: people generally search for “how to change electric fuse” rather than “change fuse”. Here you can see that people will opt for the link which will have the keywords from the first quoted line.

 

So, from above it is clear that traffic on your website doesn’t depend on whether you are using long keywords on not, rather it depends on the topic that you are working on. From here we can categorize the long-tail keywords in two groups.

 

Long-tail of broad topics:

 

In this section comes the search queries which have few high volume search terms and large variation can be observed in the keywords. A good example will be the search query “how to boot pc”. These keywords will have large volume i.e. these keywords are used in a large number of searches and you can also see that people will be searching for the same thing yet use different keywords i.e. there is a large variety of keywords. In this case, to achieve search engine optimization you have to use the most weighted keywords, in this case, it will be “boot” and “pc”. In this way, your website will be ranked in a good position due to the use of weighted keywords as well as other keywords which also tend to bring some extra traffic to your website and grow your business. But, in the case of a broad topic, there are lots of sites which use the same keywords to attract traffic and they all get a nearly equal amount of traffic. So, using weighted keywords in case of broad topics doesn’t cause much change in the rank of your website. So, you can focus on other features of your website to make it more user-friendly and search engine optimized to rank up. Now how to find the perfect keywords for your website for any broad topic you choose to work on. You have to choose the keywords for your website then you go on any online site to see the traffic received by sites according to the keywords they use. Site Explorer is a good option to search the traffic received by the keywords you choose. There you can look at the sites and the keywords they use to get ranked in the top 5. You can also check the most used keywords and finally, you should check for the traffic they receive daily.

 

Topical long-tail keywords:

 

These are the keywords that are about specific topics and only specific keywords are needed to search the web. These keywords belong to the topics that are not a part of any big topic. For example “keyword eating” is not related to any broad topic so less traffic is already expected at the website related to this topic. Now the broad topics and keywords related to those are eliminated, here you need to focus on the long-tail keywords and their selection as in this case the competition with the other websites is going to be high. So, to rank up you need to use long-tail keywords to attract more traffic. In this region as the keywords don’t have much weight so you have to rely on the cumulative effect of each keyword. Now, you can select your topic and individual keywords and use modifiers with those keywords to attract more traffic. For example, your website is selling rubber bands. So, again you can go to site explorer and search for modifiers that can be used with your keywords. Another way to attract traffic towards your website whose topic is not part of a broad topic is to create FAQ links at the end of your well-established website. Sometimes people become curious and may go to the website. Though it is an optional case. So in the case of topical long-tail keywords, it is necessary to use proper and right keywords to attract traffic to your website.

 

Let us sum up all the things that we discussed. For broad topics, you must use more weighted keywords to attract much more traffic and in topical long-tail keywords, the keywords are less weighted and the sites are also less popular and not a part of a broad topic. So, use the above-detailed tips and get ready to start your work and earn some fortune. Good luck for the journey ahead.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

7 Fastest Growing Kinds Of Online Marketing

 

7 Fastest Growing Kinds Of Online Marketing

 

You might understand what online marketing is, but are you aware of all kinds of online advertising? There are now seven primary techniques for advertising your business or content creation services on the Internet.

 

Learning what every method is and how it can assist you in achieving your required crowd more effectively. So, what are these seven kinds of classifications of online marketing?

 

Why You Need To Use Online Marketing

 

Online advertising is the method of using web-based platforms to transmit a signal to prospective clients concerning the product, goods, or facilities of a brand.

 

For internet marketing, the approaches and strategies used include email, personal media, screen publicity, development of google engines, Google AdWords, and much more.

 

Marketing aims to achieve prospective clients on the network where they have the leisure to read, search, shop, and socialize Internet. New platforms for advertising and marketing developed through the broad implementation of the Internet for both company and private use.

 

There are also numerous advantages and difficulties associated with internet advertising, which mainly utilizes electronic media to lure, participate, and transform virtual tourists to clients.

 

Seven Different Types Of Online Marketing

 

Each of these seven Internet advertising kinds includes a variety of policies and techniques. Also, this type of internet marketing is mutually supplementary and often used jointly.

 

To know how they operate separately and together, we should examine the distinct kinds of Internet marketing.

 

Optimization of Search Engine (SEO)

 

Search Engine Optimization is a common and fast-growing way of web marketing. This method is about shipping via open and organic web searches.

 

In brief, the focus of this web marketing method is to optimize the internet contents of your blog and social media reports by using organic keywords, images, and other optimization techniques.

 

Social Media Marketing

 

Social Media Marketing is a method that uses social media tools like Facebook, Instagram, or Twitter to get exposure and sell. Organic social media advertising aims at creating a society and strengthening client interactions to promote value and allegiance.

 

First, you can place your brand in your niche as an agency. The validity of your brand shows by answering customers ‘ questions on social networks and encourages others to value your products or facilities.

 

There are several methods to promote your company by using free personal press advertising, and each system has several free advertising alternatives.

 

SEM and pay-per-click Advertising (PPC)

 
SEM and pay-per-click Advertising (PPC)
 

SEM and PPC techniques aim web-based users through ads and other paid google engine facilities compared to Search Engine Optimization (SEO).

 

The primary way to use this technique is to create keyword ads using Google Adwords that can assist you in getting the required keyword. Naturally, on separate sites, there are also google motors and advertising businesses offering various kinds of assistance.

 

This way, advertisers can customize policies in a far less moment than SEO to reach particular clients. Just note that if you’re not cautious, this type of marketing can cost you much more than anticipated.

 

Content Marketing

 

Content advertising is an advertising strategy that builds upon the creation and distribution of precious and meaningful and coherent contents. It enables a clearly defined crowd to capture and maintain–and eventually fuel rentable client activities.

 

Companies should use content marketing strategies to inform consumers, providing customers who in turn, award us with their company and allegiance with coherent and useful data.

 

Whatever sort of advertising you do, information advertising should not be something distinct but should be a component of your approach. In all types of marketing, including personal internet Marketing, SEO, PPC, inbound advertising, and product policy, quality information is included.

 

Email Marketing

 
Email Marketing
 

Since the start of the Internet, there have been phone marketing. This marketing technique enables you to reach your target group more quickly. Imagine how many individuals can be reached by emailing everyone in your shortlist with a straightforward newsletter or publicity.

 

Many firms ship custom mail to their customers and create their brand more efficiently and cheaply. You can do something which is just as effective or easier than leaflets and plastic coupons instead of investing cash on real products.

 

You can provide your customers in just a couple of minutes with updates, exciting news, reminders, etc. You can also print, direct mail and even flyers with these email newsletters. Send personalized messages that appear realistic and portray your company as you want when you use the correct instruments.

 

Affiliate Marketing

 

Affiliate or Associate marketing is the method of winning a grant by encouraging products of other individuals or companies. You discover your favorite item, promote it to others, and get profit for each purchase you create.

 

Affiliate Marketing is an excellent means of promoting other organizations and getting something worthwhile in return for your work. If you choose to, you can also offset individual companies for the promotion of your goods and facilities.

 

An excellent instance is to find an item, to promote it, and to receive a reward for every purchase which you cause.

 

How To Be An Excellent Online Marketer

 

Learn how to use the information. You must understand how to become a researcher so that you do more than regurgitate figures.

 

The issue is that the environment moves so quickly that individual marketers are fragile in the ankles when evaluating the information. But it is necessary to analyze. It is seldom to discover a marketer who only by figures knows and survives.

 

If you’re not a man of figures, it’s all right. Recognize at least the significance of numerical development and revision of policies. New software and applications are continually emerging. Some recycle the same characteristics, but others innovate.

 

A successful digital marketer understands how to grow their toolbox continuously with new technological instruments to enhance management and result management.

 

Takeaway

 

Remember that knowledge of your crowd and how to include them are before everything else. You may have a long list of abilities to possess, but improving digital marketing is no sprint. First, give priority to what is most important to you. Set objectives and start to work. Only to begin operating on it today is to become a stronger digital marketer.

 
Author Bio:
 

Chrizzy Adams is a prolific writer who aims to produce informative and relatable pieces of work for different content creation services. She also has several articles that can be read online for people who prefer to access information quickly. Today, Adams continues to publish her works online and has no plans on stopping.

Best Competitive Measurements of SEO For E-Commerce

 

Best Competitive Measurements of SEO For E-Commerce

 

There. On-page SEO is essential but complicated if you want to bring a lot of organic traffic send increase sales on your eCommerce website. There are a lot of articles on the web, but there are very few articles which comparatively meet eCommerce entrepreneurs needs.

 

Today here, we have discussed some of the basics of SEO Services in Noida. It will eventually help you to increase your search engine rankings. If you do things correctly, it will give you success.

 

For all the general entrepreneurs, e-commerce SEO seems like a colossal task, but it is not if you understand the basics. If you have an eCommerce website with a lot of products than the eCommerce SEO might same as a mountain, but have patience, execute strategies, and it will help you in speeding up the processes.

 

The following, we have mentioned some of the best aggressive measures of SEO for e-commerce:

 

 Using the Right Keywords:

 
Using the Right Keywords
 

When it comes to on-page SEO, keywords matter a lot. But you should not flood your product titles and descriptions with the keywords. Instead of that, you need to present them correctly.

 

You should insert your main keyword in the product title, product description, the meta description, image name, image alt text, image description, etc. It is also essential to insert LSI Keywords; all these things will help you in getting better search engine rankings.

 

 Conducting Competitor Research:

 

If you don’t know anything about how to start your on-page optimization for your eCommerce website, then there is one thing which you can do and get to know all the things that you need to do forward. You must know who your competitors are, go and have a brief check upon them. You will have one good idea about what do you need to do forward. And the large competitors in a field would have already optimized their websites so if you go there, then you can find a lot of things which work. Therefore, conducting your competitor’s research is worthy.

 

Try to find the keywords for which they are ranking India homepage or their top product pages. So, keep researching keywords on your competitor’s website and also on their landing pages to know no for which keywords they are optimizing those pages. You will get a lot of ideas if you perform this research.

 

 Optimizing Product Pages:

 
Optimizing
 

Product pages are an essential part of your e-commerce website. Therefore, you should invest a lot of time optimizing your product pages in all ways possible. Sweeping motion, store owners only write the title, a little amount of text, an image and sometimes video too. This way, your website is never going to get good rankings on Google.

 

You need to put a right amount of description with all the keywords because Google will only rank your website if it gets to know what is in your website and for that, you need to put all your primary keywords and LSI Keywords in the product page.

 

Things you must do on your product page:

 
1. Product Name
2. Image Optimization
3. Insert a Video
4. Customers Reviews
5. FAQ Content
 

You must perform on these things on your product page. Because on showing these things, a lot of benefits like it will increase the trust of the customer, it was a give you higher rankings; it will make your product page look professional, etc.

 

 Wrapping It Up:

 

Perform all these competitive SEO measurements and be patient. Soon you will see that your hard work will start paying you off. SEO is a never stopping competition. So, the harder you work, the better you get the results.

 

SEO might not be natural for everyone, especially Voice SEO. If you are also having problems in doing SEO for your website, then don’t worry SEO Services in Noida are here to do SEO of your website for you. SEO company in Noida provides the best SEO results within months. Feel free to contact them.

 

Lastly, if you have any questions regarding Competitive Measurements of SEO for eCommerce, then write them in the comment section. And if you liked our article then. Please share it with your friends and colleagues as it will help them a lot if they’re going through a similar problem.

How To Rank High By Optimizing Your Website For Voice search?

 

How to rank high by optimizing your website for voice search?

 

From the dawn of the internet, marketers are trying to optimize your websites for the target audience. All the steps are taken to invest in content marketing and SEO.

 

These two terms can be related and adding value can help rank websites faster. To drive traffic on the site, it is essential to know what customers want and what they are searching for.

 

Until recently, everything was going traditionally. The search queries were made with specific keywords, phrases which appear naturally. Well, not anymore. Things are about to change for the good. Voice search by Branex shows the importance of voice search and how can brands owners leverage voice search..

 

The trend is expected to increase by the year 2020 to at least 50%.

 

Based on the above stats, it is essential to understand the voice search when it comes to SEO. Your website should be ready for it.

 

Things are different when you speak

 

When you do a text-based search, we tend to eliminate the words which are not related. We can cut-down usually take the first few results and go with that.

 

We talk to the machines the same way we talk to each other. We must use complete sentences for the machine to understand what we mean. If we want to search the same query with a voice search, we will say, ‘Where is the cheapest restaurant in New York?’

 

This will help the search engine understand what the user is looking for.

 

Start with the long-tail keywords

 

Just like old times, long-tail keywords are now back in action. If you want to beat your competitors, you must use long-tail keywords to understand the essence of the search done by the user.

 

Now, let’s look at some of the critical factors that can help you optimize the SEO of your website with voice search.

 

1) Page-Speed is vital

 

If your website is not loading fast, Google will consider it as a weak candidate to rank in search pages. A site that loads fast has higher chances to rank in Google search.

 

There are online tools that can help in figuring out what is consuming the most time. You can eliminate those items to speed-up your website.

 

2) An F.A.Q page will help

 

A user who visits your website will come to your website to learn something about your business. A detailed F.A.Q page will help the user get all the answers in just one page.

 

In a voice, search users are searching for products or figuring out things. In a F.A.Q, everything is present. Think of all the questions that a user can think and write down those answers. F.A.Q page is an excellent way to show up in search results. A faster way to educate users on things which they are searching for.

 

3) Instead of long content, focus on valuable content

 

Some people still consider great content as a medium to get a high ranking. The thing is if the content is long and not value what is the point of that content? The core of content on the website should be to create value. If the content is not engaging users, educating them, users will not stick to the website. Moreover, if the session time (time of page) is less, Google will consider website as an ordinary website, and it will be difficult to make room on Google search pages.

 

4) Mobile-friendly content

 

Mobile is the core of voice search. If you want to appear in search results, you must write for the mobile users. Most of the users are now searching for everything on the mobile. In mobile also the focus is on voice search. If you take a long-tail keyword and optimize them for mobile, it will be easy for your brand to get noticed by Google and the algorithm will consider your band to rank in Google.

 

5) Keep the tone conversational

 

One important thing that you need to focus while writing content for your website is the tone of the content. As mentioned earlier, when searching content, it is easy just to put keywords, and people will search those keywords. Your brand will automatically appear at the top pages of Google.

 

To wrap it all up

 

Keeping things in check is necessary. If you want to appear in the search results, you must focus on the voice search. Moreover, by following the tricks mentioned above, you can give an edge to your brand.

 
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Author Bio:
 

I’m Muhammad Osama qualified SEO professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.

6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

Why Is Search Engine Optimization A Must In The Modern Age Sites?

 

Why Is Search Engine Optimization A Must In The Modern Age Sites?

 

Search engine optimization affects each web page, and when you have an online business, you will require search engine optimization for the website. SEO is the short form of search engine optimization. An internet website’s search engine optimization helps you to decide precisely how well it is gonna rank on different major search engines. Quite simply, how high through to the results page the hyperlink to the website will show for an exact search phrase.

 

Does SEO Really Matter For Your Website?

 

The key cause why search engine optimization is crucial for your website is the fact that effective search engine optimization results into increased traffic that might change into better sales, more ads clicked, more e-mail list subscribers, et cetera. Search engine optimization has a larger significance for smaller websites because they probably don’t have just as much of a financial plan to cover marketing. Traffic from different search engines is completely free.

 

Search Engine Optimization Forms:

 

There are two major regions or sub-divisions of search engine optimization. They are on-page search engine optimization and off-page search engine optimization. Both assist in making it rank better on different search engines. But aside from that, they’ve been fairly diverse. You’ll require a combo of both off-page and on-page search engine optimization to make the website rank the good.

 

What’s On-Page Search Engine Optimization?

 

On-page search engine optimization pertains to the actions you take in the website to optimize it for search engine optimization. It consists of the following:

 
• Content:

All of your written content that you publish in the site which comprises the keywords that individuals will utilize to find that content will improve the on-page search engine optimization. The keywords specify to the search engines that precisely what the content is all about, that’ll then improve the position within the search engine rankings.

 
• URLs:

Once you contain a keyword in the URL, it optimizes the On-Page SEO of the website.

 
• Images:

Images in the site have things known as alt-text that isn’t clear to the website viewers. You can append keywords within the alt-text that will be picked up owing to the search engines.

 
• Website Optimization:

The website design and hosting are significant to search engine optimization. Make sure the website is mobile friendly and also it has a quick loading speed.

 

Off-Page Search Engine Optimization:

 

It needs a range of steps that might improve the ranking of the site without changing anything on the site itself. It is known as link building, and it’s a method of making links off their websites back into your website. Backlinks are a sign of the worth for the content on the website. The significant thing aspect is to locate links back from quantity websites. Also sharing those links to your website using social networking will improve the site’s results because social networking links are perceived as backlinks owing to the search engines.

 

Top Advantages Off Search Engine Optimization:

 

Search engine optimization or SEO has become broadly adopted as a web-based advertising strategy because of its efficiency. Although, the digital background has altered drastically in recent years. However, search engine optimization stays an essential and viable advertising strategy. In a period when the net is the source for most individuals to find a service or item they need, there’s no better investment than site improvement for the company. While there’re a lot of benefits to a good search engine optimization strategy, here we have highlighted a few to make you comprehend it is remarkable.

 

Straight forward Increase In Traffic:

 
Straight forward Increase In Traffic
 

The best results in the search engine page get the majority of the clicks and visits, so ranking in such best search engine pages can bring about a huge boost in traffic for the site. A search engine optimization company also concentrates on making informative and keyword based meta descriptions and title tags, which come in the result pages. Having optimized descriptions and tags assists to boost CTR, which also promotes boosts in competent web traffic.

 

Best Advertising Return On Investment!

 

When you disburse for an advertisement, a fine amount of individuals will see it. There is a fair chance that some percentage of them may finish up purchasing the product or service. This top conversion rate is just one more of the benefits of search engine optimization services that cannot be matched by any other type of advertising. Google keeps the records about the searches and gets the individuals who looked for the tag on the site. Anybody can post an advertisement and people who see it might misclick. However, a strike from Google is much more appreciable than advertisements.

 

Long-Term Standings:

 

Once an advertising strategy is employed properly, the search engine results will last a fine amount of time, providing you some composure. You do not have to be anxious about the ranking; the site is offering you customers’ day out and day in without having to carry on spending marketing dollars.

 

Higher Brand Trustworthiness As More Individuals Trust Google:

 
Higher Brand Trustworthiness As More Individuals Trust Google
 

Individuals believe whatever appears first at the search page of Google. There’s a joint trust between the individuals and Google as it’s a trustworthy company. By employing this strategy, you can turn the website into your brand name. The lower you’re in the Google’s rankings; the more people are suspicious about the site. On the off chance that Google has a spot given to you at the top mainly in the event that it’s a top-level posting with diverse subpages recorded under the principle landing page, it provides the website a brand value and position that no ad can beat. Ads can often be seen as irritating, and a lot of people have ad blockers introduced on their systems.

 

Branding:

 

Online listing progress the overall brand. A lot of famous brands have faced a fall in brand value owing to the lack of search engine optimization listing. Youngsters nowadays desire to purchase from brands that have a good online presence, and the digital method offers clients with the chance to reach to more and more individuals.

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

7 Most Outstanding Local SEO Tools To Improve Your Ranking

7 Most Outstanding Local SEO Tools To Improve Your Ranking

 

In simple words, Local SEO is the tactic of search engine optimization, which helps websites to appear in Google’s top search results in a particular location or area. If implemented properly, it helps companies to beat the competition & earn plenty of business opportunities every day, week, month & year. If you seriously consider changes in the mobile use for Internet search, local SEO is something that should be taken seriously particularly when your bread and butter comes from a specific area.

 

If you perform all the activities of local SEO manually, then it will take lots of time to optimize websites and obtain the desired results. Therefore, SEO professionals look for handy tools to automate their SEO activities and increase their productivity. So, we have listed the top 7 outstanding tools for local SEO:

 

1. Placeable

 

It is one of the best SEO tools for all those digital marketing professionals who are involved in the SEO work. With its help, you can easily automate the process of updating your location data without requiring any human intervention. It also enables you to make improvements in your content and get it published automatically on your landing pages.

 

2. Whitespark Local Citation Finder

 

It is an all-inclusive local listing management tools that deserve your attention. Apart from this, this tool automatically suggests you about the places where you should list your business to complement the local SEO practices and gain more business opportunities.

 

This amazing tool has a number of features, such as discover create link opportunities, monitor local search rankings by the city, options to get customer feedback and online reviews and many more. By using this tool, you can easily beat the competition and win the game of local SEO.

 

3. Google Voice

 

To attract the maximum amount of quality web traffic seems to be the main purpose of SEO. But, always keep in mind that business success is not measured only by traffic. You need to have a solid plan to turn visitors into premium customers. If your business involves frequent phone calls to potential customers, then you must be knowing how important it is always to be in touch.

 

With the help of Google Voice service, customers will be able to reach at your products and services via a single number. This tool will combine all available lines, allowing you can listen to voice messages and call abroad at low rates.

 

4. Google Alerts

 

For most people, the benefits of this tool are not immediately clear. The possibilities of Google Alerts become available when you become totally familiar with the service. It gives you important notifications about your competitors. Based on specific settings, you will have automatic notifications about competitors and launch local SEO activities accordingly.

 

5. Google Trends

 

It is a fairly effective tool for all digital marketing professionals. Google Trends provides them an opportunity to learn about popular topics. Apart from this, with the help of “Actual Queries”, you can enter into the search an arbitrary keyword or topic name and see how they are performing. If you have a blog for social networking websites, using Google Trends, you can easily find out what’s happening in the social media world and do SMO for your local business accordingly.

 

6. Google My Business

 

Always keep in mind that local SEO is becoming a serious business all around the world. Especially, small companies that are focused on the local audience simply need to build a reliable strategy for website promotion. The starting point of this strategy is most often the My Business tool- wherein a description and other information about the company is added so that potential customers can easily find out everything they need: time of work, address, and telephone numbers.

 

As per a data, 50% of users who access sites from mobile devices go to the stores of these companies on the same day and make transactions if they are satisfied with the offered products. As a business owner, you must always keep in mind that Adding business information to Google My Business is not a guarantee of high traffic to your site or offline store. It only helps users to find you both online and offline easily.

 

7. YouTube

 

If you want to get speedy success in local SEO, it is very important to create and distribute video. Using YouTube as the main video marketing resource has many advantages as YouTube has the largest user base among all video sharing services. Apart from this, popular videos on YouTube is often ranked high in Google search results.

 

So, when struggling to push your site to the top of the rankings, your YouTube videos can be a helping hand for you. With this approach, you know that you can show your content to a whole audience of people who are interested in what you want to say.

 

Final Words

 

When you perform local SEO for your brand and expect more business opportunities from a specific location, you need to use certain tools. Some of them are mentioned here below. Go through them and use any tool as per your need.

 
Author Bio:
 

Robert Sumner works as a writer for Media Fortress, an SEO Agency in Australia offering cost effective custom web designing and Digital Marketing services in Australia. He is a web addict and spends too much time in front of the computer. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos. For more blogs you can follow him on Facebook, and Twitter.