Mobile Marketing Strategies You Shouldn’t Miss

 

Mobile Marketing Strategies You Shouldn’t Miss

 

Are you desire to sell any product or service? You must know this new and evolving marketing technique Mobile Marketing. However either if you want to market your product through offline or online, it could not be a matter. Mobile marketing technique rolls its magic stick on you to enlarge your sale. The use of mobile is indispensable in this contemporary workplace. One of the reasons behind this new technology is using desktop is decreasing when compared with using mobile. Increased number of mobile kindles the technology to move with mobile marketing technology.

 

Let us move on with mobile marketing strategies,

 

Strategy #1: Analyze mobile audience

 

Develop a detailed persona after getting the analyze part of your mobile audience. It acts as a perfect tool to understand the market in a great way. For example develop the profile that describes your target mobile audience such as job details, audience background, goals, purchase process and so on. In this base of analysis, you can identify your port of mobile marketing for your targeted audience.

 

Moreover, get a clear picture of research reports of smartphone usages on your location. From this, you can get the information such as count of mobile that first opened with an email, count of mobile that to access content or information. Based on all of this research you can decide whether you may go with email marketing or social media marketing through a smartphone.

 

Hence based on the mobile usage develop the personas of your target audience to move on with the correct mobile marketing strategy.

 

Strategy #2: Mobile Friendly landing website

 

When you are moving with the mobile marketing strategy it is a must-do strategy that your landing website should be mobile-friendly. It means your content should fit on the screen with all the possibilities such as scrolling, zooming and so on. However, maintain your landing website without any mobile-specific errors. In the marketing field, there is a lot of free mobile-friendly tool is available which help to give suggestions regarding this.

 

Since nowadays the audiences engage with mobile for purchasing their searching products. If your landing website is not mobile-friendly then you may lose your conversion. So take this strategy as a primary marketing tool.

 

Strategy #3: Native Mobile Ads

 

One of the best standard mobile ad formats is native mobile ads. When compared with other mobile ad formats, native ads completely blend well with the surrounding content rather than as an explicit separate ad. This makes the audience to click your ads. From this, you can get higher response rates from the audience. Also, it makes the audience to click through with a very compelling message.

 

Also, native mobile ads are sharable one. So that the audience can share your native mobile ads with their sources if your ad might be interested in them. In such cases, native ads help to spread quickly among the needy people. From this kind of native ads, you can improve the digital form of word of mouth.

 

For example, in the below screenshot you can see the banner ads in the first image. And native ads are in the second image. Native ads completely blend with the content and it aligns more closely with the audience mindset.

 
Native Mobile Ads

Image Reference Link: https://www.thinkwithgoogle.com/marketing-resources/programmatic/programmatic-native-advertising-mobile/

 

Strategy #4: Augmented (AR) and virtual reality (VR)

 

As a marketer, you should analyze the viewpoint of the audience on your product or service. The perception like augmented reality and virtual reality are a pretty modern way to reach your product.

 

Augmented reality is nothing but the projection of virtual objects into the real world. This can be enhanced via headsets and visors.

 

In the below screenshot you can see the Augmented Reality which will help to project the objects into the real world by using mobile.

 
Augmented (AR) and virtual reality (VR)
 

Virtual reality is bringing new experience to the user. It can be effective with the use of headsets. And it may pull the audience into the virtual environment. For example, through virtual reality, you can bring the audience into the temple, university or wherever you want.

 

When compared with virtual reality, augmented reality is cheaper. You can develop augmented reality components to your mobile marketing campaigns.

 

Giving the real experience to your audience plays a very important role in marketing conversion rate.

 

All the above helps to envelop your marketing strategies into the success reach. Our discussion about mobile marketing strategies is not limited to but you may conclude all the above strategies in your mobile marketing strategy.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, a Law Firm Marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable content pertaining to digital marketing. She holds a bachelor degree in Engineering.

How Email Marketing Can Boost Sales of a Business?

 

How Email Marketing Can Boost Sales of a Business?

 

As a business owner, it can be overwhelming to choose an effective marketing strategy to invest in. Especially when you have never-ending ways to promote your business on social media, blogging sites or even publish press releases to share the news with your loyal audience. Nonetheless, according to recent studies, more and more customers are interested in receiving their marketing materials through emails, making email marketing one of the most useful and result-oriented strategies for businesses.

 

Email Marketing offers the easiest ways to boost your business even better than other channels. You can expect impressive ROI as newsletters present better options for customization than social media platforms. Moreover, there are over 3.45 email accounts out there. So, considering email marketing as a sales booster strategy can be a great idea for your business.

 

Email marketing is also a budget-friendly option than other marketing strategies. A social media ad or Google ad will cost you a few bucks or more after every click. Email marketing requires less investment than that. Moreover, you have the freedom of automating newsletter campaigns with a low budget. Therefore, email marketing seems a better option to boost your business sales. Let’s how email marketing will do that for you.

 

Email Marketing can drive your business sales. Let’s see ‘how’?

 

When it comes to set your marketing goals, you expect your emails to pay off in sales. To bring increased sales, you need to share the most relevant information about your company or brand by using emails so that customers can understand the value of your products and services. That leads to increased sales.

 

But do you know what kinds of emails can bring in the sales? One of the best ways to boost your sales via email marketing is to know the variety of emails that you can send to your customers. Let’s discuss, which types of emails can be effectively used to drive your sales. Please take a look.

 

Promotional Email

 

A promotional email is a kind of commercial broadcast that is used to offer incentives with the purpose of increasing sales and revenue of a business. And, what is the better option than enticing a customer with a great deal? The motive of email marketing is to compel customers to make a purchase. By pitching a great deal will make the customer save a few bucks. Moreover, your bottom line will get a boost. Isn’t amazing? Keep in mind, these types of emails aren’t just for great deals or 50% discount offers, they can also contain other benefits like free shipping or free product trial.

 

New-Arrivals Email

 

Encouraging your customers for repeat purchases is always an important driver of sales or revenue for any business. It is more convenient to keep existing customers than acquiring new ones. So, when you add a new product or renew your stock, spread the words via email for updating your customers. In these types of emails, you can also include a link of the product to enable the customer to buy it instantly. Many famous electronic manufacturers use such emails whenever they launch a new product in the market. Add new images of the product, send emails to the relevant audience, and keep them focused on your marketing goal which is to bring in the sales.

 

Every promotional email or new-arrival email sent by you can bring your customer a few steps closer to making a purchase. That is why sending a variety of emails is considered as the best marketing strategy. These types of emails can build a trusted relationship with your customers and improve your brand awareness – both play an important role in the buying process.

 

Keep Changing the Email Campaign Content

 

People really don’t like to check emails if they know that every email is sent for promotional purposes. You have to build trust that you are offering them something valuable. Therefore, changing your email campaign content can be a good idea.

 

If this time, you have sent a promotional content in the emails, then next time, try to replace it with product information or a newsletter. That way, your audience will receive something informational and won’t mind opening a promotional email sent by you. Keep in mind, when it comes to promotional emails, you can offer coupons or things like free delivery.

 

Your Customers Should Keep Coming Back to You

 

Opting for email marketing services can help build a lasting relationship with customers. At the end of the day, you expect to convert at least one customer into a loyal customer who will keep coming back to make a purchase. A well-planned email marketing strategy helps you transform this goal into a reality.

 

Reach out to your customers regularly with encouraging content. A regular email is just like a spontaneous meeting with your customers that leads to a purchase. To keep your customers back into the purchasing cycle, send reorder emails, ‘we miss you’ emails and emails mentioning product usage tips.

 

Always Welcome your Newly signed up Customers

 

Newly signed up customers should always be welcomes with a welcome email. This email can provide them all the information about your company and its products. It will be just like a quite introduction round when a new customer enters a local shop. This email comprises introduction details and promotional content.

 

Apart from these types of emails, testimonial emails, newsletters, industry news, and holiday emails also helps in encouraging a nurturing relationship with your customers.

 

In Conclusion

 

If you own a business, then email marketing is undoubtedly a powerful tool to drive your business growth and sales. All you need to do is to leverage the actual potential of email marketing tactics. Be it a new stock notice or review request email, you should know how to use it at the right time and with the right audience. Use relevant email marketing tools that are available in the market and start sending some highly innovative email campaigns to drive sales and revenue.

 
Author Bio
 

Ajay is an Email Marketing expert at Ads and Url. He also has a specialization in SEO. Apart from SEO and email marketing proficiency, he loves to write blogs and articles based on search engine optimization, web development, email marketing, etc.

How Really IVR Services Help The Client

 

How Really IVR Services Help The Client

 

Interactive Voice Response (IVR Services) has been around for a while. The technology that allows a computer to interact with people via a keypad using a voice and dual-tone multi-frequency signaling tones, has been a devoted companion to the businesses in customer support.

 

However, recently, IVR received a ton of criticism from consumers. While people are used to this technology aiding them in communication with brands, in the wake of new technologies, like chatbots and other automated features, IVR seems less helpful.

 

According to SmallBiz Trends, 61% of consumers blame IVR for poor customer experience. Out of that percentage of respondents:

 

● 63% claim the IVR is annoying because they are forced to listen to a list of irrelevant options

 

● 54% complain that they waste time listening to the IVR, which doesn’t let them get to talk to a real person

 

● 47% are frustrated when their first experience talking to a brand’s customer support is through IVR

 

● a whopping 85% of the respondents say they have abandoned the brand because it used IVR

 
Consumers Criticize IVR
 

After these numbers, it’s hard to imagine that IVR can still live to its full potential.

 

Yet, in this article, we will try to let IVR redeem itself and take a look at how IVR services can really be helpful to the client.

 

1. Accuracy of Response

 

The performance of a customer support service is measured by first contact resolution (FCR) – a contact center’s ability to quickly resolve queries from customers without any follow-ups. FCR is measured yearly and is a direct reflection of the efficiency of the work of a brand’s customer service.

 

How does IVR fit into this?

 

Let’s take a look at how IVR can be used to improve first contact resolution:

 

● IVR can be used to conduct post-call customer surveys to determine the percentage of customer satisfaction

 

● It can be used to ask customers to rate the helpfulness of the customer service

 

● IVR can be employed to deal with basic information and answering frequently asked questions.

 

IVR can be used to reduce call volume, taking some work off the agents’ shoulders and allowing them to deal with more complicated queries.

 

The biggest benefit of the IVR, however, is that it can connect a customer to a customer support agent, specializing in a particular issue, after having a customer answer a set of simple Yes/No questions.

 

The agent who receives the call will be more qualified to give an accurate answer, hence, IVR increases the accuracy of response and the overall performance of customer support.

 

2. Unlimited Access to Customer Support

 

Unlike what many of your customers might think, not every call deserves attention of a customer support agent. Especially when such calls are received at night and resolved within a few minutes.

 

IVR helps your customer support filter basic queries from more complicated ones. Since IVR systems can be used to handle FAQs and basic issues, there’s no need to involve a living breathing human to resolve them.

 

In the meantime, customers still have unlimited access to customer support.

 

Not a long time ago, the Customer Service Manager Journal posted an article, touching upon the 8 wastes of customer service (inspired by Toyota Lean Manufacturing philosophy). Not delegating a chunk of simple tasks to technology is one of the mistakes that many brands make in terms of customer support.

 

Another question is which technology to choose.

 

IVR or a chatbot?

 

While IVR is tried and tested, customers don’t dislike chatbots as much as they dislike IVR.

 

Yet, why not benefit from both?

 

Both chatbots and IVR are helpful in terms of creating high-quality customer service. Yet, they are accessed through different channels. Some customers might prefer communicating with a chatbot, while others prefer to listen to an IVR navigating them through different options. Thus, for brand success, both technologies are necessary.

 

No matter how hated IVR is, it is still a viable technology to use to help customers access customer support 24/7.

 

3. Reduced Expenses

 

Back in 2013, when live chats and chatbots weren’t so popular, IVR was thriving. A study from that time showed that companies spent less than $1 per contact with IVR, while live chat costs $5 per contact and telephone-based customer support cost from $6 to $12 per contact.

 

Today, IVR is as affordable as back in 2013, and businesses can purchase in-house IVR for $1,500 per line. Of course, the expenses are determined by the size of your business. The bigger your business is, the more you’ll have to spend on IVR since your customer service will be dealing with more inquiries.

 

IVR can also replace a part of your customer service team, which is a great benefit for startups and small businesses, which often have limited budgets.

 

Due to high performance and low expenses, IVR has a very good ROI and will pay off soon after you invest in it.

 

IVR Is Not As Outdated As You Think

 

Like many other technologies that serve to our benefit, IVR too has evolved.

 

Right now, we are on the edge of the third generation of IVR systems, which use VoiceXML – a digital document standard that serves to specify voice dialogs between humans and computers. New additions to the IVR technology has also introduced new features, like media viewers and scratchpads, which allow the users to scan the list of options instead of listening to them.

 

In the future, IVR is expected to continue evolving, with VoiceXML 3.0 and other features that will improve the quality of interaction between a brand and its customers.

 

In Conclusion

 

You can see why many customers are mad at IVR services. It can be rather annoying to listen to the huge list of options when you’re rushing to report an issue.

 

However, what consumers don’t understand that talking to a real person to resolve an issue can take much longer than listening to the list of options delivered by an IVR service. Besides, IVRs often have answers for the basic questions ready, which makes resolving a query much quicker.

 

Thus, no matter what consumers think of IVR, they still can benefit from this service, so as your business. It delivers seamless customer support and doesn’t hurt your business’s budget. And, with new features and improvements, IVR is definitely here to stay.

 
Author bio:
 

Lisa R. Taylor is a 32-year-old self-driven specialist who enjoys blogging in the IT field.She writes and manages Subjecto and Panelhc. She is kindness and considerate, but can also be very evil and a bit stingy. She is American. Born in Santa Fe,New Mexico. She has a post-graduate degree in literature. She grew up in an upper class neighbourhood. Her hobbies are: writing, sports, website management. She inspiried by travelling. Follow her on Facebook.

What are The Advantages Of Multi-level Marketing Software?

 

What are The Advantages Of Multi-level Marketing Software?

 

MLM software is an affiliate marketing management tool used by an admin user to manage a network, its users, and compensation. The end users can see their network status, income, manage referrals, and payouts. The software can track the entire business process and progress, including new user registrations, transactions, product purchases, etc.

 

The main concept of multi-level marketing software is that it helps manage all contacts, accounts, and sales. Enterprises can improve their productivity and profits by using this software. MLM software can be integrated with e-commerce integration systems, e-wallets, multilingual support systems, website backup system, automatic payment, SMS Integrator, and such other useful software that will help make the business system efficient and effective.

 

Irrespective of whether an enterprise has recently started its business operations or if it has a large network of operations, the MLM software can be used by any enterprise. Many companies provide MLM software customization to suit the business requirements of an enterprise.

 

Though the standard software is very useful on its own, we cannot deny that the processes and operations of every business are different. Tweaking and customizing a few features of the MLM software can make it more suitable to the needs and specifications of the enterprise.

 

Let us take a look at the features of multi-level marketing software which include both the standard features and the advanced and customized features. The advantages of opting for the customization services provided by the companies are also listed.

 

 Highly Extensible

 

o MLM software is highly extensible. Enterprises can go for an unlimited number of changes to create new, customized software to suit their business needs.

 

 Easy to Use Interface

 

o User Interface determines User Experience of any software. MLM software is easy to use. End users and admins can navigate through the clean interface without any difficulty. End users can check the updates at any given point in time.

 

 Mobile Friendly

 

o The software is mobile-friendly and can be used on any device. The screen automatically adjusts its size to suit the screen of the mobile phone. Users do not have to scroll or worry about data loss.

 

 PHP Framework

 

o MLM software and the supporting modules are powered by the best and most secure PHP framework.

 

 Flexible

 

o The software is super flexible. It can be integrated with various other business processes and systems that will help simplify the complex system.

 

 Web-based Management

 

o All one needs is an internet connection to access and use the MLM software. It works perfectly well on desktops, laptops, mobile devices, tablets, etc. Everything can be managed with ease by using a web browser.

 

 Easy Navigation

 

o MLM software is easy to navigate. There are no confusing links or duplicate navigations. A click on the required tab will take the user to specific location.

 

 Page Speed

 

o There is no need to worry about slow page speed or delayed loading of the pages. With customization, the page speed can be improved using the help of Google page speed and other technologies.

 

 Dynamic Compression System

 

o The compression system will ensure that the MLM software will work as expected without any errors and also does not consume any bandwidth.

 

 Backend Caching Technology

 

o By using advanced backend caching technologies, the speed of the entire system can be increased.

 

 Replicating Website

 

o The companies that provide the MLM software customization will create replicating websites of the existing websites of the enterprise. These are then integrated with the MLM software so that enterprises can use it to keep track of the business growth.

 

 Strong Backup System

 

o Having a strong backup system will keep the data and information of the enterprise safe and secure, no matter what happens. The companies provide efficient backup systems and store them in a secure environment.

 

 Advanced Reporting Systems

 

o Custom reports can be created on request by using various filtering options.

 

 Secure Authentication System

 

o The companies use a secure authentication system with MLM software. Captcha, two-factor verification, and such additional authentication systems can be added to increase security.

 

 Auto Responder

 

o Auto responder is a useful tool to promote the business by automatically sending emails to the list of users or subscribers.

 

 Powerful Email System

 

o An email system is used to communicate between users in the network. Emails between users to admin, admin to users, the user to sponsor, user to user, etc. can be sent and received.

 

 Multilingual System

 

o The MLM software allows enterprises to set their choice of language as the default language of the system. New languages can be included during the customization process.

 

The companies provide 24*7 technical support to the enterprises and are always available on various communication channels.

 
Author Bio:
 

David Neeble is a freelance writer who can actually answer yes to the question, And from that you make a living? In his 10 years as a professional writer, He had worked in proposal management, grant writing, and content creation. Personally,he is passionate about how to write amazing contents for various Softwares where he wrote how the Multi Level Marketing Software is much cost-effective as being compared to other communicating platforms where the cost being associated is too high.

What Are Some Elementary Things Which Can Boost Your Social Media Marketing?

 

What Are Some Elementary Things Which Can Boost Your Social Media Marketing?

 

Success in social media marketing does not come overnight, it takes a lot of research, hard work to divert or gain the traffic to your own website. It is basically sharing the content related to your brand on the internet in order to achieve marketing and sales goals. Social media proves to be the most effective platform for sharing content, videos, and updates related to your brand as it drives the maximum audience engagement. But social media marketing also does not work without a strategy. It is a little bit similar to how we organize an offline marketing campaign, as it also requires the whole planning and plotting like where the campaign should be held, for what time it should be continued. The same is the case with social media marketing campaigns or postings. Before posting even a small bit of content online a deep study should be done that whether the content is socially correct, does not pose any social incendiary and can cause any issue. But there are some elementary initiatives and dos and don’ts that should be followed while any social media marketing.

 

Let’s discuss all of them one by one to get a wider observation.

 

Spot your social competitors should be for the starters

 

Spotting your social competitors and knowing them in and out would be very beneficial for your own social media marketing. By this, you will get to know that what trending things your competitors are into and what new and different you have to do so as to come up as a different asset in all in the market. The best and the simplest way to get to know about your competitors is a Google search. Just simply note the maximum possible brands you can get through the search and the trending things they are dealing in. Also it would be best to know that who all out of all the social rivals are most active and where they are found most active. This would not be enough; you can even check their comparative performance through some readily available comparative calculators present on the internet.

 

Consumers’ reviews could be of utmost usage for your brand

 

While searching for your competitors, it would be really good if you go through the consumers’ reviews about the product it’s quality, their experiences and what are their expectations from their ideal product. It would be highly constructive for your own brand as now you can act according to consumers’ expectations.

 

Go totally authentic with your content about your product or service

 

The present century consumers are smart enough and are blessed with a wide array of options. Hence, it would be best if you are true and authentic in your content describing or endorsing your product on social media. But at the same time, the content you are posting should be creative and differentiating from your rivals’. Too much of a decorative content bring the audience into a state of confusion and may ignore your service in the first place.

 

Look out for good hashtags to bring more attention to the audience

 

Bringing the attention of the audience towards your content through hashtags is the best possible way. The trending hashtags drive the attention of the audience. Those hashtags should be relevant and associated with your brand also. You will definitely notice the difference in the number of audiences that will reach by using catchy trending hashtags.

 

Get the right sentiment of your audience

 

Using the right sentiment of your audience will help you gain their trust for a relatively long time. It will cause no harm to dig a little deeper into the current sentiment of people towards any product. Like for example using taglines on social media for your brand promotion. For example – “Let’s WOW your online presence”, “Ad agency by day. Invention lab by night”.

 

By proper implementation of all these elementary initiatives will bring you big results.

Why Is Email Security Important For Business Enterprises?

 

Why Is Email Security Important For Business Enterprises?

 

Email security is still a major concern for many enterprises around the world. If technology has resulted in advanced security systems, it has also resulted in advanced methods of hacking and phishing attacks.

 

Existing solutions for email security are not working as effectively as they should be. That is the reason why there has been an increase of 130% phishing attacks in the last two years. The latest phishing attack was carried out in 2019 (this year) against the two giants in the industry, Google and Facebook.

 

A legitimate vendor was impersonated by the attackers, and they could successfully dupe the organization’s tens of millions of dollars before they even got a hint of the scam. This tells us that no enterprise is safe from a phishing attack.

 

Despite as many email security systems and anti-phishing software systems being available in the market, enterprises are falling prey to phishing attacks. Brand forgery emails, spear-phishing attacks, or zero-day threats are slipping through the cracks in the security system. Attackers are smart and capable enough to bypass the security features and dupe the users. Phishing is now an organized crime where a team of phishers target an enterprise and breach the security layers until they are successful in duping the employees.

 

By the time enterprises realize the fraud; the phishers would have fled the scene and covered their tracks with ease. Aggressive marketing has made any email security systems popular. But very few of them are being able to hold the fort against the continuous phishing attacks. There is a strong need to have an anti-phishing software that works as well as it is marketed by the companies.

 

Before we understand How to Block Phishing Emails, let us see what questions we can ask an email security system provider about the software, and how the questions will help enterprises realize the importance of having a proper anti-phishing software in place.

 
1. Does the email security system educate the users/ employees about the phishing attacks?
 

a. If having anti-phishing software is important, educating employees and making them aware of various types of phishing attacks is also equally important.

 

b. Many of the traditional email security systems do not educate users. Apart from providing a vague ‘spam’ remark with the email, there is no much detail available for the users to understand why the email is fraudulent.

 

c. When the anti-phishing software offers users with a reason for detecting the email as spam and also provides them with an option to know about the threat, employees will be able to realize and identify the differences in genuine and fake emails gradually.

 
2. Can suspicious emails be directly reported?
 

a. What can be easier than being able to report a suspicious with a single click? When employees can report an email through the banner that popups with the email, we can be assured that almost all the fraudulent emails will be reported.

 

b. If the list of reported emails are automatically updated on a dashboard for the admins to keep track of the phishing attacks, will it not be convenient in assessing the performance of the anti-phishing software?

 

c. Enterprises can also understand the extent to which their business is being saved from various phishing attacks.

 
3. What kind of technology does the email security system utilize to prevent and block phishing emails?
 

a. The technology adopted by the anti-phishing software will determine the extent to which it can be successful in preventing phishing attacks.

 

b. Using advanced technology such as computer vision to read the hidden malicious code in the emails, finding behavioral patterns of employees, identifying empty logos and detecting the minute changes in the domain names using machine learning are some of the ways in which the latest anti-phishing software can detect the phishing emails.

 

c. Artificial intelligence plays a major role in ensuring that the anti-phishing software can assess the cadence of messages to determine if they are fake or genuine.

 
4. To what extent can the email security system be deployed and scaled in the enterprise?
 

a. When an email security system requires additional plug-ins or add-ins, the software may not work effectively if any of the plug-ins have an error.

 

b. The anti-phishing software should be able to cover an unlimited number of computers, desktops, laptops, and mobile devices of employees.

 

c. The software should also be scalable, allowing businesses to use it across their enterprise with the same efficiency.

 

d. Being able to be integrated with various email systems, providing email protection in any location are some crucial aspects that need to be considered.

 

Enterprises will need to do some research before they select an anti-phishing software for their email systems.

 
Author Bio:
 

David Neeble is a freelance writer who can actually answer yes to the question, And from that, you make a living? In his 10 years as a professional writer, He had worked in proposal management, grant writing, and content creation.

Tips for Advertising Your Business/Brand On Instagram

 

Tips for Advertising Your Business/Brand On Instagram

 

To get Instagram followers & to advertise your business or brand these days isn’t an easy thing. The most obvious reason behind this is the ‘fierce war of competitors’. It makes somewhat challenging for the newcomers to attain Instagram followers & to advertise business successfully.

 

Before starting your marketing efforts, here are a few basic things you must know. Let us have a look.

 

Understand your audience

 

This is critical it doesn’t matter what marketing you produce. You might be creating most beautiful Instagram content in the world, but if it doesn’t fascinate your target buyer, what’s the point?

 

Make sure to find out who your existing audience is, and consider who you’d like them to be. Since you’re using Instagram for marketing, you should consider whether they are potential buyers, or can assist you to build your brand in a roundabout way.

 

So how can you learn about your audience?

 

Try Instagram Insights

 

The tool offers some interesting insights (hence the name) into the people following and reaching your account. These include:

 

Impressions: The number of times your content was viewed

 

Reach: Total number of accounts that viewed the content

 

Website clicks: How many clicks the link of your business profile got.

 

Follower activity: How many times your followers are on Instagram daily

 

Video views: How often your video content has been viewed by viewers.

 

Saves: The number of people have saved your posts

 

Insights also may include demographic information, to help you see where your followers come from, how old they are, and their gender.

 

With this, you’ll have sufficient information about your overall Instagram audience. But what if you wish to attract new followers?

 

Use a listening tool

 

Social listening displays you conversations happening on social media. Which includes Instagram. A good listening tool will show you what people say about your brand or your business on Instagram.

 

If you’re trying to attract new Instagram users, you need to know what makes them mark. Monitor Instagram for keywords that matter to your account. That might mean hashtags you and your competitors have created, or other terms that relate specifically to your business.

 

Search for images and content styles which have proved popular, and consider producing related content.

 

What’s important is that you simply know very well what Instagram users respond well to, so you can produce winning content yourself. That makes social listening tools like Mention essential Instagram marketing software.

 

Searchable name

 

The first & foremost thing that almost everyone knows is that your name on Instagram should be relevant to the products or services you offer. It is a very bad idea to run Instagram profile with your name & market your products & services with this. It will end up with business failure.

 

One more thing which is important to mention is that the Instagram profile name must be searchable. For instance, when users need a product or service, they don’t search for the unique profile or brand names. Instead, they search with the general & short names or locations. So, it is always a good idea to choose a general, concise & clear name for your Instagram profile. A few examples here might help you; Carpet cleaners London, Web designing services NYC, SEO services Pakistan, etc.

 

Optimized description is the KEY

 

After you are done with setting up your name, you are now required to set up your profile well. Get yourself a diary & note down all the amazing ideas in your mind about writing your Instagram profile description.

 

When someone seeks your profile, the very first thing he/she going to do is read your description. While writing the Instagram profile descriptions, you must keep in mind that it has to be short, concise, plain & clear. Just try to explain all of your services shortly & benefits for the people for choosing you.

 

When the people visit your profile & seek for your description, you just have a few seconds to hold their attention & to impress them. If you successfully do this, they will surely click your website link & become lead (Adding the link to your official website in your profile description is mandatory).

 

The last but not the least thing to mention here is that you don’t need to add too many words in your profile description that it dampens your main message.

 

Adding link is necessary

 

As mentioned earlier, adding a link to your company’s official website in your bio is more mandatory than anything else. At present, people desire for instant connections. If you don’t proffer them the link, it will make them work harder& they are most likely to ignore. Just like your website, your Instagram account must also be easy to navigate for the users. Moreover, it must be simple to understand & interact with, if you want to get Instagram followers & attain leads.

 

Link comment communication

 

Once you are done with setting up your profile & everything seems okay, it’s the right time to concentrate on connecting with people. There are no fix ways to connect with people & you can adopt whatever suits you the most. However, one thing that you should keep in mind that marketing becomes successful, when you make it easier, for yourself as well as for the users.

 

Here I am going to list the two easiest ways of advertising your profile. Go to the comment section & write @profilename mention. As users click it, they will be directed to your profile. Another option is to add the same in the description of any content you post (Either photo or video). You can adapt both ways if works for you.

 

When writing captions, just keep in mind that your main agenda is to engage the users with your services, offers, etc. So, you must keep them clear & ask them to follow the link in a natural tone (rather than advertising tone). To make your link clear& actionable, you can use the terms like ‘Here is the link to follow’, ‘The link below’, or ‘Here’s the link’ etc.

 

So that was all. To advertise successfully, people usually buy Instagram followers cheap. It is a good approach to take a start & to make your profile look appealing to others. With it, continue your efforts & you will succeed for sure.

 
Author Bio
 

Genie Williams is an enthusiastic and self-reliant creative writer at Buy Instagram Followers Cheap. Her passion for writing and effective communication skills add to her credibility as a writer. In addition to writing for multiple foreign corporations, she enjoys writing poems on current social issues.

10 Secrets About Social Media Experts That Nobody Will Tell You

 

10 Secrets About Social Media Experts That Nobody Will Tell You

 

We live in the age of social media, there’s no denying it. All of us check our news feeds at different points of our day. We are conscious of what we put up on our pages because it reflects who we are in the eyes of society, in away. It’s safe to say that it’s become an integral part of most of our lives.

 

The majority of us only casually use social media, however. On the deeper end of the spectrum, there exist social media veterans: those who live and breathe social media. Their livelihoods depend on it, they have a solid digital presence and thousands upon thousands of people follow their online activities.

 

Life as a social media expert isn’t easy, however. It’s a full-time commitment, requiring dedication and focus towards putting quality content out there over an extended period. They constantly have to think out of the box and reinvent themselves to stay relevant in the dynamic social media arena. There are a few hacks and secrets that social media aficionados employ to make their digital life smooth and streamlined. This is relatively unknown to people outside the circuit and is effectively insider information. Let’s delve into the 10 aces up the sleeve that every social media expert has:

 

1)Almost all of them prioritize content quality over content frequency.

 

If you take a closer look at the profiles of social media’s top guns, you’ll notice a pattern. They don’t post whenever and whatever they want. Their content is carefully curated, tailor-made according to their audience’s interests and current trends in social media. Why? Because the true secret to building up a following is through posting content of consistent quality. That’s how you hold your audience, and this is one of the first things people realize when they begin to pursue social media seriously.

 

2) Organic reach is golden.

 

Sure, there are plenty of tools and methods available to make sure that your content gets noticed on a wide scale. The engagement that you get from such methods is short-lived, however. Content that fares well on its own has proven time and again that it is the top preference of social media regulars. Social media experts try to let their content do the talking as far as possible, with wholesome content for their audience. Boosting posts should always be an option, not a primary method.

 

3) Outsourcing work isn’t a crime.

 

As a brand’s/person’s social media presence gets bigger, the more the work required to keep it running. The demand for good content is ever-rising. In such a scenario, people can (and do) outsource the ‘grunt’ work of the campaigns they run so that they can focus on the more creative side of things. This is especially true for famous YouTubers, who sometimes let third-party people take care of video editing on a contract basis.

 

4)They believe in the power of word-of-mouth.

 

Social media may be ruling the roost, but it still hasn’t upstaged the raw power of word-of-mouth among a community. If more people can relate to a specific message, then the people close to them will also be influenced to take it up. This explains why influencer marketing is on the rise, alongside social media marketing.

 

5) Social media giants subtly build a niche.

 

If you check, very few posts from social media experts will be random or impromptu. Through every post, they seek to build a niche and set themselves apart from the competition. Every post will be a brick in the building of their brand, and their content is carefully crafted to ensure this. Social media giants today want to offer something that no one else has because, in today’s social media environment, that is what sells in the long run.

 

6) For all their clout and following, they’re still human.

 

There’s a trend commonly observed among personal brands across the globe. As much as they use their social media to build their brand, they also give equal importance to letting their audience in on their lives. The psychology is that when you put a face on something, you create an entity that forms a personal connection with your audience. This, in turn, boosts engagement.

 

7) Social media is a network.

 

While it is important to set yourself apart from the herd and build a niche for yourself, reaching out to people whose niche aligns with yours can be beneficial towards building your following. Social media experts employ this technique to make their presence felt in their platform of choice. This applies to tie-ups with brands as well, it’s a symbiotic relationship that increases visibility for both parties involved.

 

8) 2 steps ahead, all the time.

 

The difference between a casual social media user and a dedicated one is the amount of planning that goes into their content. Social media experts know what they are going to post even a week from now. With a solid content plan, they are always in full control of their brand.

 

9)Plan your media around your content.

 

Not the other way around. If you don’t have a clear idea of WHAT you’re going to post using a particular format, it won’t perform well. Knowing how to leverage the strengths of each format according to your content is key to social media success, as most experts would tell you.

 

10) Creatively tie together the different platforms you use.

 

Social media giants regularly ensure that they have content that makes for cross-platform interactions. This brings their follower bases together and works towards building an empire of sorts, as opposed to being a one-trick pony. For example, Instagram influencers frequently involve their Facebook pages as part of their content. Similarly, many platforms can be tied together.

 

These are 10 secrets about social media that all the experts swear by to keep their brand in the game. In a field as dynamic as social media, it’s important to devise new strategies to stay relevant. Maybe you’ll find some strategies of your own, so dive in!

 
Author Bio
 
Author: Sorav Jain

Sorav Jain is one of the leading Digital Marketers and Social Media Expert in India. He heads echoVME, one of the top Digital Marketing agencies in Chennai and Digital Scholar, a premium Digital Marketing training institute.

10 Tips to Improve Your Digital Marketing Strategy

 

10 Tips to Improve Your Digital Marketing Strategy

 

In today’s digital world, no one can run the business without the internet. Internet marketing is one of the very famous marketing techniques by which one can easily connect with so many people across the world.

 

Among various internet marketing strategies, Digital Marketing is one of the most famous techniques to grow your small business around the world. By using these Top Marketing Tips one can famous their local business around the world and by using these strategies effectively one can stand at the top among their competitors.

 

As we know, the Digital Marketing Trends are increased day by day and it is a major factor for any business to survive in this digital world. Whether your business type is business to business or business to consumer, digital marketing is very important for you.

 

If you properly set-up your digital marketing strategies then you will be able to grow your business online with the highest number of conversions and revenue. To grow your business by digital marketing, there are so many strategies available. As per your business requirements, you have to select the best one.

 
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Today we discuss the Best Digital Marketing Strategies for small businesses. But before that, you have to understand why digital marketing is required for your business? So, if you are looking for the same details then read below part of the blog carefully.

 

Benefits of Digital Marketing for Businesses growth:

 

Are you start your business and you don’t know the benefits of digital marketing then below we list-out some major benefits of digital marketing. So, before discussing the tips and strategies, let’s have a look at benefits.

 
● Cost-effective
● Easily reach a large number of audience
● The most powerful tool of marketing
● Effective marketing strategy
● Required less-time on promotion
 

Above are some benefits of Digital Marketing for Business. But to get these many benefits you should use effective Digital Marketing Tips Startups. So, let’s have a look at How to improve marketing skills by using digital marketing strategies.

 

Digital Marketing Tips for Beginners:

 

As a new in the digital world, you don’t know how to grow your business by using digital marketing strategies. If you are new then use below Digital Marketing Tips for Small Business. So, let’s have a look…

 
● Provide better User Experience to your user:
 

It is very important to provide a better user experience to your users. If your customers ask any queries then you should immediately respond to your customer’s query quickly with honest and helpful details. By doing this, your customers are happy and also helps to build trust in your brand.

 

It is very important that at the time of visiting your website, your users easily navigate from one page to another page. Not only navigation, but your website speeds, and better UI also matter. By, doing this search engine boosts your website ranking and traffic. So, this is one of the best SEO and digital marketing strategies for you.

 
● Use a Call-to-Action link:
 

A CTA can help to increase the customer’s connection on your website. A well-defined CTA button can be in the form of reviews, newsletters, or free quotes. So, if you use strong CTAs on your website then it may create valuable and strong leads.

 
● Update Website content regularly:
 

Content is one of the best and useful Marketing Strategies for the website. By using new or updated content will help to increase brand value as well as overall business appealing. You can also update your website’s old content with new and updated details. So, content is the most important aspect of any marketing or social media marketing strategy.

 
● Increase your visibility on your social media:
 

The trend of social media is increasing day by day and all of us use different social media platforms. So, create your company profile on various social media like Facebook, Twitter, Instagram, LinkedIn is the most affordable and effective way to reach your audience. Not only this but by using social media platforms one can easily keep in touch with your users directly. So, this is one of the best Digital Marketing on Social Media for your business.

 
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● Use SEO with SEM:
 

Search Engine Optimization is one of the most famous strategies to rank your website in the search console. Generally, we only use SEO techniques rather than use combine with SEM. By using both the techniques combined, one can easily rank your website in search engines. When you use both SEO and SEM techniques, you can easily promote your website and get organic search results of your website in search engines.

 
● Make Business Profile on Google My Business:
 

If you are a small business owner then it must be necessary to show and rank your local business in Google My Business Listing. By doing this, one can improve their online presence and help to increase customer search, call, and review for your company. Ultimately Google my business helps to boost your brand rank in search engines with brief details of your company.

 
● Know your Audience:
 

Generally, in today’s market place we all want to look for services near you. For that, target the area around by using specific keywords and related website content. So, by doing this one can easily rank the website in Google Search in your area. It is very easy to do by targeting the area around you by using proper keywords and content.

 

This technique is commonly known as Local SEO that allows you to grow your business around your cities and nearby areas. To get success in the Local SEO, you should use regional-specific keywords in your website and your business NAP i.e. Name, Address, Phone Number throughout the web. Not only this but use local link building strategies, attractive landing pages, and schema markup to get huge success in the local market.

 
● Track your Performance Online:
 

To track your performance online, one can use online Analytics or Google Analytics tools, by which you can easily focus on your digital marketing resources and budget. By using analytics tools one can get to know the source of traffic, regions, and demographics from where people visiting your website. Not only this, but you can also know which pages are working the best and which are not. So, this is one of the best tips for digital marketing for business.

 
● Build User Specific Landing Page:
 

At the time of building, the website makes sure, pages of the website are user-specific or industry-specific. For that, you need industry-specific keywords for your landing page which are relevant to your website content. Not only this but also add strong CTA on the landing page which provides very good back-links to your website with the best customer experience. So, build your landing page as per your industry requirement so that easily attract your customers.

 
● Build a Mobile-Friendly Website:
 

Nowadays almost all use Smartphones for various purposes like gaming, shopping, suffering, Appointment Booking, and many more. So, the number of mobile phone users is increasing day by day than laptop and desktop. Before launch, your website makes sure your website is mobile-friendly or not.

 

If your site does not show properly to mobile users then it decreases the page-view as well as rankings. So, if you don’t want to lose your potential clients then check your website is perfectly display on desktop, laptop, tablet, and smartphone. Therefore, keep in mind this tip to improve your digital marketing strategies.

 

I hope you will like my blog How to create a digital marketing strategy. If you start your business then these Digital Marketing Tips very helpful to grow your business around the world. You can also follow the Local SEO, by which you can spread your business in your cities or across the region.

 

So, if you like my post then share it on your social media with your friends. For any suggestions about this post using the below the comment box. We surely follow your suggestions and work on it. Thanks for reading my blog.

 
Author Bio:
 

Rosie brown is Director of digital marketing at Zithas Technology. We provide world-class social media and search marketing services and web & application development services with more than 12+ years of experience in this industry. We are the best IT service providing company with an extensive team of professionals.

How to Grow a Business With Bulk SMS Marketing

 

How to Grow a Business with Bulk SMS Marketing

 

Bulk SMS Marketing empowers customers and business as the best and affordable marketing tool. It is also the best and affordable marketing tool to grow business, apart from the normal and conventional ways of marketing. The conventional ways of marketing are much more costly and most of the MSME (Medium and Small Scale Industry) cannot afford for their business promotion. It is the only way of business marketing allows you to start with any smaller investment and reach directly to their customer or prospects. Now, this tool has changed the experience and allows everyone to get started with the new and cheaper way of business marketing. The promotional SMS has direct reach to customers so that the customer can contact for any business immediately. Now, many technologies have been introduced under this at no extra cost. The technologies and features introduced for growing business through these are:

 
1. Multi-Media SMS
2. Quick Link
3. Survey SMS
4. Split and Schedule
5. Personalize SMS
 

The Multi-Media SMS features allow you to send images, audio, and video files through the SMS Marketing. Hence, you can give more exposure to your brand and products, which definitely helps to double your leads and can grow your business in the same ratio. This feature allows you to reach directly to the customer’s mobile and you can track that the mobile number who have viewed your media SMS. These views can be your business leads and you can revert them with your proposal and services, using this you can multiply business.

 

Quick Link is the feature that allows you to send a Shorten business link with your business marketing SMS. This feature allows you to send a unique link to every mobile number along with bulk SMS and you can track those numbers who have shown interest in your product or services. This feature saves your credits and money to shorten your long URL into short because it saves your SMS content length. Using the Quick link, mobile numbers can track who has clicked your link sent through SMS content.

 

The latest feature on SMS marketing is Survey SMS. This feature allows you to create a business survey program for your product and services. Using this feature any of business promoter can make a survey through bulk SMS and can grow their business. This feature gives you the survey questionnaire answer data along with the mobile numbers. Here you can analyze or see the survey results in the platform along with the mobile numbers. Survey SMS can also be used for service feedback, political popularity checks, before any business investment in the market.

 

Split and schedule feature allows you to schedule your SMS for the whole day on a single click. Instead of spending the whole day time for a business campaign, you can just upload the campaign and set the split and time gape, this feature automatically schedules your campaign for the whole day in a few seconds. Once you make the split and schedule your campaign automatically run on your split scheduled time, this saves your SMS Marketing time.

 

The Personalize SMS sending feature allows to send a unique and personalize SMS on a single click to all uploaded numbers. It means you no need to spend time to send everyone a one-by-one SMS; you just send to all on a single push. This feature helps you to give a personal touch on your business promotion.

 

So, the latest technologies and features in is much easier and user-friendly along with, without any extra investment on your business promotion budget. It is the future tool to grow any business for your any product and services.

 
Authors Bio:
 

Pramod Chandraker has been Telecom, IT and Digital Marketing professional for 12 years. He is a Technical and IT background with a Master’s Degree in Sales and Marketing. He has worked with many companies till 2015 as a Manager to General Manager in his position. In the year 2015, he thought to empower the customers and society with his different ideas of technology developed by him. He has started a venture, Named OSDigital.in in the year 2015 and introduced the services, which he has experienced in the previous 12 years. He gives the latest features and innovative technologies to their customers and the customer also show their interest because of the unique and user-friendly technology provided by him, he also takes the customer feedback for the market challenges and make changes or redesign accordingly. This is the reason he has associated many brands with him, and brands rely on their services.