3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

Bringing in over $40 for every $1 invested (talk about huge ROI), email is one of the most cost-effective and time-tested digital marketing channels that’s particularly useful for B2B businesses. Here are a few concrete numbers explaining why:

 

– B2B marketing emails see a 23% higher click-to-open ratio than B2C emails.

 

59% of B2B marketers cite email as their top channel for revenue generation.

 

79% of B2B marketers find email to be the most successful channel for content distribution.

 

So, the power of a well-thought-out email newsletter is crystal clear. The question is – besides sending the usual promotional emails (which are, more often than not, ignored) with special offers, seasonal discounts, and personalized promotions, what can you offer to your newsletter subscribers? How do you keep them engaged with your brand using content instead of making them hit “unsubscribe” with repeated direct promotions?

 

As challenging as this is, here are top three powerful content ideas for your B2B e-commerce email newsletter to keep your subscribers interested:

 

• Listicles

 

Creating and sharing quick and easy-to-read top lists of virtually anything related to your industry is one of the best ways to keep your subscribers hooked. The subject line for this type of email should crisply explain what the recipients will gain if they go through the entire content.

 

According to studies in psychology, our minds react favorably to listicles as they provide a sum of information we would otherwise have to amass by going through separate articles, reports, or statistical analysis – all of which require additional time and effort.

 

It goes without saying that the more comprehensive the list, the more value that it holds for your subscriber. However, make sure the long list is scannable with properly formatted bullets and catchy font. Likewise, the more creatively you write the content itself – with the right blend of humor and statistics – the higher are the odds of it being enjoyed and shared by your audience.

 

Curated Content

 

To build credibility and exhibit thought leadership, every business owner should keep in touch with the latest events in their industry and share them in a personalized, easy-to-digest manner – such as an email newsletter.

 

That is, delivering handpicked information and content relevant and useful to your target audience is a great way to present yourself as a valuable source of information, rather than just promoting your products or services.

 

Such emails can be in the form of a biweekly or monthly series and, in addition, it’s a good idea to deliver the gist of each piece by writing a short blurb and place a link to the entire article.

 

Success Stories

 

You may think of it as self-promotion, but if your clients used your product/service and it helped them grow their own business or benefitted them in a substantial way, then don’t hesitate to share that information with the rest of your subscribers.

 

You can create a short case study that illustrates exactly how you contributed to the success of another business. As your subscribers are also obviously keen on growing their own businesses, sending an occasional case study would be appreciated by the readers and they’d love to dive deeper into what you have to offer.

 

Over to You

 

While there are many other tactics you can use to keep subscribers engaged, the ones discussed above are relatively low-effort and high-rewarding ones that you can implement right away. Plus, all three of these tactics will contribute to building your brand’s thought leadership within your industry.

 

Lastly, make sure to use your brand’s unique voice in every newsletter you send out and always be authentic.

 
Author Bio:
 

Aanya Rachel is the Content Manager at The Address, a coworking space in Ahmedabad. She loves sharing her industry knowledge and insights on topics related to coworking, real estate, business, and startups. She enjoys live music, traveling, and reading comic books.

15 Trends That Will Mark E-Commerce in 2020

 

15 Trends That Will Mark E-Commerce in 2020

 

If you are reading us, you may already have a digital business or you are thinking of creating it. For this reason, we want to tell you about some of the trends in e-commerce. Some of these trends are already being fulfilled, others we will have to wait a few months to see them land in e-commerce around the world. Do you have the interest to know what they are? Stay tuned!

 

1. Online Stores in 3D

 

The user or potential customer has a unique shopping experience in which they can walk around the store as they would in reality and discuss what they are seeing with their friends. You can also consult the exhibited articles since they will have photos, videos, and files with additional information.

 

2. Image / Video of products in 360º

 

A 360-degree image is a photograph (or video) of a product capable of displaying it from all possible angles, different perspectives, unlike conventional cameras (only visible from one angle). This type of 360º images/videos are ideal for the real estate and hotel sector, which needs to show the properties or rooms from all angles. The tourism sector is also using this format to publicize their destinations.

 

You can hire a professional to take photographs or videos in 360º using a special camera (some smartphone phones already include it) or use a mobile app such as Google Street View, Sphere or HD Panorama.

 

3. Augmented Reality (AV)

 

Augmented reality is nothing more than a mixed reality that combines virtual elements with the real world. This technology allows displaying the catalog of products of an online store in augmented reality. Users can view products in detail and interact as they wish. It is possible to create a catalog with any type of product such as clothing, footwear, electronics, furniture, accessories and more.

 

Ikea Place is perhaps the most recognized e-commerce with augmented reality. It is an application launched in 2017 by IKEA (Interior Design & Furniture Retail Company) that allows you to virtually place your products in any space. With it, you can put Ikea furniture in the space that the user wants, so it allows you to see if it fits and how it would look.

 

4. Advanced Product Finder

 

Implementing advanced search filters for the products in your online store will allow users to find exactly what they are looking for quickly, with more search options. It is important that your online store has search filters such as size, color, material, price … Users will reduce search time and make purchases faster and more efficient.

 

5. Automation

 

An online store with many users and fewer staff to serve it, it is necessary to streamline and automate all processes. From the first user interaction to the last, automation will enhance the user experience, improve your eCommerce conversion rate, and free you from tedious manual tasks.

 

6. Chatbots

 

A chatbot is a program designed to speak and give answers to users. Chatbots are here to stay as they offer good support for common questions in e-commerce (although it is true that users still prefer to be attended by one person). These chatbots are increasingly used to respond and accompany the user in their purchase. They can be customized. The most used is Facebook Messenger, although there are companies dedicated to creating specific chatbots for each business.

 

7. More delivery options

 

Users demand faster delivery services. There are online stores that offer same-day delivery or even 2-hour delivery in urban areas. Retailers are investing in improving product delivery services to make life easier for their consumers.

 

8. Schedule returns

 

The returns in eCommerce remain one of the most important barriers to online sales since the user does not have the ability to touch and try the product. In line with the above, consumers want to return products in the shortest possible time and with the greatest facilities (if possible, from their own home)

 

With the scheduling of returns, the customer can buy what he wants and if he does not like the online store, he sends the carrier to collect what he does not want, in the place that he himself indicates and on the day and time that he needs.

 

9. Connect online with offline

 

Amazon introduced in 2016 a grocery store with no lines or checkout counters. Amazon Go, a commercial space located in Seattle that allows shoppers to pick up the items they want and leave without paying. The order is then charged to your Amazon account.

 

10. Simplify Checkouts

 

Simplifying the process of finalizing the purchase in an online store is essential. Studies show that there is a greater abandonment of cart when buyers find extra costs at the end of the purchase process. If you have not already done so in your online store, do not wait, do it as soon as possible! Give your buyers the easiest possible way to make the purchase.

 

11. Mobile-First Commerce

 

Purchases via smartphones are on the rise. Users are buying “on the go”. On the street, in the park, while waiting for the subway or the bus … That is why it is an increasingly widespread trend (and increasingly an obligation) to implement mobile design from the beginning of the development of an online project.

 

12. Multi-channel allocation

 

The line that separates online and offline is getting thinner, so multi-channel attribution is more important than ever. You have to analyze and understand which channels and campaigns are contributing more (or less) visitor traffic and ultimately sales, for an effective communication mix.

 

For an efficient strategy and budget, you should know where your visits come from before the online sale (online and offline sources)

 

In Google Analytics you can look in “Attribution” with the different attribution models offered by Google to determine the relative value of the different channels until reaching the conversion (the sale)

 

13. Video Contents

 

Multimedia content captures more attention than text or images. It is for this reason that e-commerce must include more video in their online marketing strategies for 2020.

 

14- Voice recognition systems

 

The intelligent assistants for home and voice recognition systems will emerge as a new battlefield of electronic commerce.

 

15. User-generated content.

 

This strategy is increasingly used. For example, The app for the sale of clothing wishes, allows users to upload the images of the products once they receive them and try them personally. In this application, it is easy to see photographs of women’s clothing from the catalog, with the photos uploaded by users trying those same clothes in their own homes. It gives other users an idea of how this product feels in a “real” body and without photographic retouching. It makes trust grow.

 
Author Bio
 

Digvijay Rajddan is Marketing Manager at Design By Lavassa and has served as the Head of Conversion Marketing at Planet Web Solution. He’s an expert in inbound marketing and lead generation.

8 Techniques To Turn Your Instagram Followers Into Customers

 

8 Techniques To Turn Your Instagram Followers Into Customers

 

Marketing your business can be completed in lots of exciting and enjoyable ways. With the current progress in it, different social networking platforms are built to earn a new presence more comfortable and far more suitable.

 

On Instagram, most companies and users have made their organizations known to people through different creative marketing campaigns in addition to a customer encounter. One of those essential components to consider is using a sizable number to cultivate your enterprise.

 

Having massive followers on Instagram is still only 1 step. The most vital part is by directly converting your followers to customers. Below are just eight brilliant tips about just how best to show your followers to customers of one’s brand.

 

1. Keep in Touch with your followers

 

Your followers despise it once they’re discounted, in just about any way feasible. One way to draw them to convert them to customers is always to communicate together. Some of your followers will leave a comment in your articles. It’s only right for you to reach for their conversation starters and love their own opinions.

 

The other means to accomplish it’s to produce your conversation starter. For example, you’re able to place an image or video and also ask a question for the followers. In this manner, they’ve something to contemplate.

 

Running a questionnaire is yet an additional method of knowing exactly what they consider your brand. Therefore, you’ll have the ability to recognize the facets of things that you have to maintain or even improve.

 

2. Originality is the key

 

It’s an undeniable simple fact that creating content onto your page might be quite hard. Your followers might also be overrun by content that is dull. It’s encouraged that you’re able to think of engaging and creative articles. This isn’t merely to amuse your followers but to participate in them to eventually become customers of one’s organization or brand-new.

 

One of those imaginative ways is always to generate a video show which may sew their perceptions of after story. Gaining care is not difficult. But being creative and original is a fantastic aspect to draw customers.

 

3. Creativity in creating promotions

 

Still, another means to convert your followers to customers is always to offer Instagram Promotions. That is very similar to every new post, using a couple of variations. Instagram suites have a sponsored tag at the base of the deal from the corner. It might also incorporate a call to action button in the base of the promotion.

 

This could be accomplished by posting a photo of one’s service or product together with a reduction code for the followers to make use of within the upcoming few hours or even days. Therefore, followers will probably be drawn to their brand and act fast to benefit from this sort of opportunity.

 

4. Increase Your customers

 

Attempt to supply incentives to customers who purchase your goods or avail of your solutions. That is very important whether you would like to increase earnings from Instagram.

 

One of those ways would be to conduct a competition on your page, which requests your followers to publish an image of themselves wearing just one of your merchandise. Give a bonus to customers whether they buy your merchandise and also be featured on your page.

 

5. Never forget to possess client service

 

Customer care is one method to add loyalty from followers or customers. Fantastic after-sales engagement is just one of those facets which customers want to get at purchasing an item. This really is where vows come directly into play. You might even post on your page the type of after-sales service you’ve awarded an individual. In that manner, more real Instagram followers will probably be invited to become customers eventually.

 

6. Make and utilize HashTags

 

Hashtags are crucial on societal networking platforms, especially if you’d like your organization to cultivate. Hashtags might help expose your new and reach users. Hash-tags may be employed with each movie you post. The hashtag may be employed on most of your social networking accounts. Carrying this out, the odds of enjoying, commenting, and also employing the hashtag inside their articles will probably soon be momentous.

 

7. Be Active on Instagram

 

Followers and customers like it whenever they realize that you’re busy on your page. This is sometimes viewed by the frequency of your likes and opinions about your own followers’ articles. Replying and enjoying the opinions they leave your articles is just one of those strategies to demonstrate that in addition, you reach them out.

 

8. Be inventive with your Stories

 

Followers are tired of repetitive and dull content. You may produce a narrative of just how a business started or the way your household is involved with conducting your company. You’re able to make a video on how customers are happy with your own brand. Therefore, a growing number of followers will probably be forced to buy your merchandise.

 

Instagram is definitely a remarkable social media platform that might allow you to grow your organization. Your followers might be regarded as potential customers. Allowing them to buy your goods or avail your services might be hard. But being educated and creative helps you in increasing earnings and contacting more individuals.

 
Author Bio:
 

Genie Williams is a young social media marketer and content writer at SocialPoint.ca. She has been writing creative and SEO content for many national and international agencies.

5 of the Most Innovative Chatbots on the Web

 

5 of the Most Innovative Chatbots on the Web

 

If you’ve at any point acquainted with customer support live to chat administration, you’ve presumably encountered that unclear, sneaking doubt that the “individual” you’re chatting with might really be a robot. Like the endearingly hardened robots, we’ve seen in innumerable motion pictures – heartbreaking, pathetic machines tormented by their horrendously confined enthusiastic range, needlessly planning to achieve a more prominent level of mankind – chatbots regularly stable practically human, yet not exactly. Their speech is awkward.

 

Love or hate them, chat-robots are here to stay. Chatbots have become extremely famous in recent years largely because of rapid advancements in machine learning and other underlying software technologies such as natural language processing. Today’s chatbots are smarter, responsive, and useful – and we’re likely to see even more of them in the upcoming years.

 

What Are Chatbots?

 

They are also called “conversational agents”.They basically are software applications that mimic written or spoken human speeches or sentences for the purposes of simulating a conversation with a real person on the other end. There are mainly two ways chatbots are offered to website visitors: via web-based applications or standalone apps. Nowadays, chatbots are used commonly in the customer servicing space, assuming the role that is traditionally performed by living, breathing humans.

 

How Do Chatbots Work?

 

At the core of chatbot technology is natural language processing or NLP, the same technology that is also used to form the basis of the voice recognition systems used by virtual assistants such as Google Now, Apple’s Siri, and Microsoft’s Cortana. Many small and niche websites also use chatbots for increasing ROI of the business such as Tripadvisor, Traveltriangle, TheNonFictionZ, Real11 and many more.

 

Chatbots interprets the text presented to them by the user (a process known as “parsing”), before responding according to a series of complex algorithms that identifies the details of what the user said, infers what they mean and/or want, and determine an appropriate series of responses based on the information. They are very helpful for eCommerce sites as they are able to replace a human response to the client, which is best is very cost-effective and also saves time for other more important tasks.

 

Although chatbot technology is certainly different from natural language processing technology, they are very quick in their response. Without continuous developments in NLP, chatbots depend on its algorithms’ current ability to detect the subtle nuances in both written and spoken speech.

 

Now, let us check out Top 5 best Chantbots available on the web:

 

Mobile Monkey:

 

MobileMonkey is a bot builder for Fb Messenger which helps marketers build-up high-converting chatbots. Unlike many other chatbot builders, MobileMonkey specializes in connecting your chatbot with your wider marketing stack that includes your ad campaigns and drip marketing.

 

With ready built-up chatbot forms, lead magnets and marketing automation tools, MobileMonkey helps in growing your list, and more importantly, converting your visitors into leads.

 

Paid versions of MobileMonkey start from $14.25/month and this gets you advanced automation, SMS, integrations and more.

 
Mobile Monkey
 

Tars:

 

TARS is a drag-and-drop chatbot builder that you can use to create website bots or conversational landing pages for your site. It’s very simple to use with no coding or development skills required. There are approx 800 chatbot templates for different industries and use that can be edited and customized easily. TARS’ main focus is on building bots that generate leads and add ROI to your marketing efforts – something many bots ignore.

 
TARS
 

There is no free version in TARS and it’s one of the most expensive builders in the market. Prices start at $99/mo for a basic chatbot builder. But the $499/mo option will get you the most advanced set of technologies that provide analytics and marketing tools. You’ll also be able to integrate with Google calendar and your existing applications, & a lots more.

 

ChatterOn:

 

ChatterOn is said to be the fastest bot builder in the business that promises to have you building chatbots within five minutes. This starts with more than 25 pre-built chatbots for you to choose from and customize using its simple chatbot builder. Chatterton’s Ai and machine learning algos are pretty strong that supports a wide range of rich content, that includes carousels, buttons, photos and videos.

 

You can also monetise your chatbot with ads from Radbots. You can use Chatterton on your site for free with access to all of the features but the only restriction is, that you’ll get 15,000 messages per month. After that, you simply pay $0.0010 per message once you pass the 15,000 marks. It’s one of the most cost-effective chatbot builders.

 

Sequel:

 

Sequel also gets you, to begin with, chatbot templates, which you can and customize by its drag-and-drop editor. The sequel aims to get you in building chatbots that engage effectively with users on a conversational level and this incorporates two key elements: Sequel’s Natural Language Processing technology for the conversation side of things and interactive content.

 

There’s a template for publishers, a personal assistant, a StoryBot, GameBot and other templates built for different engagement uses. The aim of the sequel isn’t so much lead generation in this case but more about engaging your audience attached with your brand and its content.

 

You can also publish your Sequel bots on Messenger, Kik, Telegram and Viber.

 

Chatfuel:

 

Chatfuel is a bot builder mainly for Facebook Messenger that aims to make bot-building easy. You don’t require any tech skills to use Chatfuel and the free version of the platform allows you access to all features for up to 5,000 subscribers, though users will see the Chatfuel branding on your chatbot.

 

While it’s somewhat difficult to get started with Chatfuel as it is with some of the Messenger bot builders, it does make managing and reusing messages easier than other chatbots – something you’ll really appreciate later on.

 

Paid versions start from $15 per month and you’ll get more subscribers, audience insights, priority support and some extra data management features.

 
Author’s Bio
 

Name: Gaurav Saraswat

 

Designation: SEO Executive

Myself Gaurav Saraswat and I serve as an SEO executive at an IT company. Where I’m leading the team of interns. I also have a personal website named thenonfictionz.

The benefits of Learning Digital Marketing

 

The benefits of Learning Digital Marketing

 

The field of digital marketing has a very broad scope. It is increasing day by day. In order to enhance productivity, it is being used by many companies. Remarkable growth has been seen in this field in recent years. There is a serious demand for the skills used in this field. Some of its benefits are broad goals, secured job profiles and high salaries.

 

Now I will show you the benefits of learning digital marketing.

 

1. Be a professional who is in-demand

 

It is believed that there is a lack of professionals in digital marketing who can do the job in spite of the fact that there will be 2 million jobs in this field by 2020. So, here we can say that there are less supply and more demand. This gives an advantage to people who are studying it.

 

There was a scarcity of jobs during the recession that was spread globally. But now there are a lot of job opportunities in the field of digital marketing.

 

2. So many career choices

 

The experienced professionals in digital marketing are easily getting hired in the new as well as established companies, as a result of increased digitization.

 

Artificial intelligence is a new and growing technology and the people who have its knowledge are always required in big digital companies like Airbnb and Google. The chatbots are made using the technology of Artificial Intelligence. A feature of customization is provided in the process of making these chatbots.

 

With so many possibilities of jobs, the digital marketers can choose any job among them.

 

3. Get more salary

 

We are aware of the fact that currently there is a reduced supply of professionals in digital marketing and demand is more. As a result, when the price increases the product value also increases. So, if you are a skilled person and your requirement is so much in the industry, you can demand the salary of your choice.

 

4. Easily start your career

 

To create your own portfolio and gain experience you need a placement or internship. This will be helpful in advertising careers. If you want to kickstart your career then a lot of opportunities will be provided to you by the digital marketing world. You can take part in online conversations, start your blog, increase followers on Twitter to get a good presence in social media. You can increase your knowledge of digital marketing by giving online exams. By this, you can make a very good CV and give interviews to employers of reputed companies so that you can get a good job.

 

5. Develop an agile career and become a versatile professional

 

Your career can reach good heights if you have skills of digital marketing because there is a lot of demand in this sector. You just need a little training in this field if you want to develop your career and grow more in this field. If you do this then you can stay in this field as well as learn new skills. This shows that there are a lot of opportunities for learning and choices are in abundance.

 

6. Always try to work with different kinds of people

 

People of different interests and different backgrounds will work with you in this dynamic sector of digital marketing. Disciplines of a wide range are present in this sector. If you are interested in doing jobs with people then your audience will get increased. This will expand your business as a result of social interaction with people.

 

You can do the job on a website or a writing work if you are introverted by your behavior. For anybody who wants to work from home for people of different countries, freelancing is a good job.

 

7. Become creative

 

You should always be creative in your day to day work. Production of audio and video, designing, writing are some creative works that also give a lot of opportunities. For engaging the audience, improving customer experience, conducting A/B tests, solving problems, marketing of products, this type of creative environment is very good.

 

For better performance of the business, the companies are using creative ways and with this a lot of experimentation is being done in digital marketing.

 

You can take the help of digital marketing experts to gain some more knowledge about the above-mentioned points.

 
Author bio:
 

Akshay Sharma is a writer who loves sharing views on technology topics. He is constantly in search of new articles and posts on topics related to technology and its branches. Currently, he works with Mind Digital Group which knows the best digital marketing agency in India.

The 5 Major Digital Marketing Trends in 2020

 

The 5 Major Digital Marketing Trends in 2020

 

The digital marketing sector is constantly changing and has experienced increased enthusiasm during the past decade. A few trends outline the dominant strategies in digital marketing. Some have been in place for several years while others are more recent. Which ones to bet on in 2020?

 

1. Data-driven marketing

 

In 2017, The Economist titled “The world’s most valuable resource is no longer oil, but data”. It is true that the most powerful companies in the world are also those that have a lot of data on their users. The harvest has not stopped since and the multiplication of devices and contact points amplifies this movement. Thus, marketing can benefit by using this data to offer highly customized experiences.

 

With at scale personalization, data-driven marketing can allow advertisers to reach Internet users in the right place, at the right time with the right message. All digital advertising agencies have set up tools to exploit this data (such as automated campaigns on Google Ads or the personalization of placements on Facebook Ads). The multiplication of this data also allows more advanced A / B test strategies and therefore better performance. The growth of programmatic advertising only confirms this trend of mass personalization.

 

2. Machine Learning

 

Who says “more data available to advertisers,” says “matter to feed the algorithms”: the digital marketing of tomorrow will be even more automated than today. All the agencies have taken this turning point for several years, humans can no longer process the huge volume of data at their disposal: at each auction, Google Ads takes into account more than 70 million signals to perform its arbitration. But successful digital marketing strategies are those that combine the good use of algorithms with intelligent orchestration: whether it is the machine or the human, alone, they are not as good as two. We can expect more and more automated solutions at all levels: ads, auction strategies, targeting, attribution, campaigns.

 

3. The changing marketing influence

 

Also present for several years, the marketing influence market will take a major turning point in 2020. Indeed, the explosion of Instagram (more than a billion monthly active users) has increased brand operations with influencers, so that they can communicate with their communities. But several studies have recently shown that micro-influence has more impact than mass influence. If micro-communities have, by definition, less reach than mass influence, their engagement with posts is better.

 

Also, the release of Facebook Brands Collabs Manager is flipping the cards of the advertiser/influencer relationship, since this tool facilitates the establishment of partnerships. The role of marketing influence agencies is thus threatened by Facebook, which wants to position itself as a trusted intermediary.

 

4. From long-term video content to “snackable video content”

 

The video wave does not stop: in 2020, video traffic on the Internet will represent 84%! The crazy growth in the use of TikTok and Snapchat will accentuate this trend. In 2020, advertisers will have a game to play by betting on these new digital advertising agencies which are not yet saturated and where attention is still captive. We are gradually moving from “long-term” video consumption (Netflix, YouTube) to “snackable content”: short, innovative content that can be consumed (TikTok, Snapchat, Stories, IGTV, Bumper Ads on YouTube). It also forces advertisers to adapt to this new content and produce adequate video ads.

 

5. Voice marketing

 

By 2021, there will be more than 1.6 billion people who will use a voice assistant on a regular basis. Amazon (Alexa), Google (Google Home), Apple (Siri) all dominate the market for voice assistants and have signed an agreement that will allow all connected objects in the home to communicate with each other, whatever the model. and the manufacturer. This will allow an improvement in the functionality of the assistants and therefore increase the engagement. Also, the explosion of mobile usage has allowed easy access to a voice assistant directly in his pocket.

 

Nevertheless, the advertising possibilities are still very fine for advertisers. It is, for example, possible to create voice applications (as SNCF did for example to facilitate the booking of train tickets), but there is not yet a self-service solution for advertisers. Perhaps one day, the results of traditional search engines will appear in the voice search results, which will be a first step towards the first announcements in “voice search”.

 
Author Bio:
 

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

How can Social Media Bring Traffic to Your Website?

How can Social Media Bring Traffic to Your Website?

 

The use of social media in brands and businesses is no longer an option, it is a must. With over 3 billion users around the globe, social media has become an essential part of growing a business. Building brand awareness, the establishment of brand among its target market and opportunities to connect with existing and future customers, create engagement and build brand loyalty are among its benefits.

 

But how can social media become an avenue to drive traffic to your website?

 

Social media platforms you can use for your business

 

Here are some of the different social media platforms you can try for your business. They are already tried and tested and already built a powerhouse of users under their name. They may be overused however, this does not mean that you shouldn’t give them a try.

 

• Instagram

 

This platform has been a powerhouse to several brands. With an active user of 1 billion, it is full of eye-catching visuals and inspiring creativity. It became one of the leading social media platforms for businesses when the shoppable post became available in 2018 and the emerging of Instagram stories and IG TV.

 

• Facebook

 

The platform that started it all, this social media giant has long proven its worth. No matter what your business is, Facebook has a place for you. While some may take it negatively as Facebook began suppressing organic postings, you can still leverage your brand through groups, Messenger chatbots and live videos for engagement.

 

• Twitter

 

This platform allows brands to create their voice and their persona. This may not be an avenue for everybody but certainly, businesses related to sports, entertainment, politics or marketing can flourish in this site.

 

• LinkedIn

 

A much reserved platform, LinkedIn connects B2B and professionals. Armed with the right strategy, you can build your brand in LinkedIn and have an unlimited opportunity to build connections that will be beneficial for your brand.

 

• Youtube

 

This platform allows brands and businesses to grow with video contents like tutorials, behind the scenes or walkthroughs.

 

• TikTok

 

The newest among them all but grew significantly and has already a billion downloads. This platform caters to the younger generation ages 35 and below and has been widely used over the world.

 

It is essential also to know the latest social media trends these days:

 

• Rise of stories and video content

 

• Dynamic and direct social ads that make consumers think you are talking to them and answering their needs

 

• Nano-influencers with 1,000 – 5,000 followers and are considered the authentic influencers

 

• Growth of private and tight-knit groups

 

Strategies to boost traffic to your website with social media

 

1. Work on your profile

 

Your profile in social media sets the first impression. This is probably because consumers have first known about you on social media even before they came across your website. Optimizing your profile may definitely give you brand awareness and drive a good amount of traffic on your website. Make sure your site’s URL is visible in your profile. With the right set of keywords and information, it will streamline your social media profile and website.

 

2. Post always

 

This may sound simple but consistent posting builds your reputation, grow your reach and widen your brand awareness. This builds consumer’s trust and increases your visibility to them. Check your analytics and look for the time slot where your followers are most active. Develop a regular posting habit and use social media management tools available online to help you maintain your schedule.

 

3. Know when your audience is active

 

Knowing when your audience is active, help you plan your content better. As social media platforms have an influx of users and posts move quickly, posting on the time they are active will give you more chance of visibility and you certainly know people will be able to read your content.

 

4. Engage with your audience

 

Social media has given you the power to interact with your customers and this has been one of the vital and important keys. Manage your inboxes regularly and answers questions promptly. In your answers, always direct them to your website for additional information. Try also to be as personal as you can get as customers nowadays shy away from automated replies and would want personal attention. Use call to action words like, click now, visit now, check it out now or read now.

 

5. Be interactive

 

Create social media contest, ask questions and run polls. This will have people talking about you, your product or services you offer and your website thus increasing your engagement.

 

6. Share contents from your website

 

If you have already established your brand in your social media, it will be easier for you to drive traffic to your site by sharing direct links and contents. Sharing inbound blog links will help boost your website traffic as people will want to read your blog contents.

 

7. Use teaser contents

 

Promote special deals on special events that consumers can only access through a link posted in your social media. This may be a discount or a coupon that they can use to purchase something on your website. People clamor for good deals and in any way to save their money. This will also drive sales as people would want to buy now instead of putting it on hold for some other times.

 

8. Work with influencers

 

One of the most powerful tools in building your brand is working with influencers. Nano-influencers, the newest classification, are social media personalities with only 1,000 to 5,000 followers and innovative brands are already tapping them. Their small followers give them an edge by being closer to them and thus having stronger connections. Working with influencers is cost-efficient but will give you the visibility not only on your social media platforms but to your website as well.

 

Conclusion

 

As social media strategies may take a longer time to take effect and results may not come in fast, you have to be patient and persistent. As you continue to do these suggestions, you will definitely learn the best platform for your brand, the best strategy and the niche market you want to tap.

 
Author’s Bio
 

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand

2020 SEO Trends And Techniques For Small Businesses – Google Loves These

2020 SEO Trends And Techniques For Small Businesses – Google Loves These

 

It’s pretty evident how the Internet is gradually emerging with its vast reach. The use of social networking sites is generally the most advanced form of communication that people use today. Instead of going through the hassle of exchanging messages, you can all do it conveniently with complete accessibility through the Internet. And now that the online platform has expanded across the globe, many businesses opt to use it for their advantage.

 

In a sphere of the market that is ever-dynamic, everything goes along with the current global trends and phenomenon. As the use of the Internet is a game-changer for almost everyone, it keeps people much closer amidst the distance. And with the gaining popularity of social networking sites and webpages, the more reason it is for businesses to invest in digital marketing. So far, the results have been celebrated as the marketing strategy went well. Social media influencers, for instance, paved way for bigger promotions in the virtual world.

 

Apart from that, the process of optimization works as well. With the help of an SEO contractor, there are adequate tools and resources which websites can use to increase their ranking and search visibility. For businesses, whether big or small, online marketing is indeed an advantage. It creates more avenues for potential customers or target audience. It also helps in establishing an online presence and business branding.

 

For small businesses, you can even start first online before having a physical shop. It’s used by many to measure how much they can gain. Aside from that, you don’t have to spend too much when you have an online shop.

 

To give you some ideas, here are some SEO trends and techniques that you can use. Google may even help you with this. So, be sure to follow these ideas.

 

Here’s the list.

 

• Make Engaging And Creative Contents

 

Write often as much as possible when you have a website or online page where your customers can visit your offered services and products. Since you are still small and starting in the market, it’s best that you establish your identity first in the virtual world. It’s a gateway to gain much attention as well. To make it seem much worth it, make your content engaging. Be active online. Hear your customers’ feedbacks or comments.

 

Appreciate their online activity as well. Engaging could also be done by answering queries about your business. So, you should be hands-on on your website or page. Contents should be creatively written as well. Put ideas that are beyond the box. Think more and make it persuasive but highly informational.

 

• Have A Market Branding

 

Make sure that when you establish your business, you have your brand. It’s best to stay original for people to identify what you offer quickly. Market your business brand as actively as possible. Don’t be dull. Use new and advanced marketing strategies for you. The branding helps you to market or promote your products and services. As a small business, it may lead to more profits or revenue. You’ll be able to reap from your same efforts too. To make sure you do the branding effectively, you can seek to hire SEO experts to help you all the way. They will assist in promoting your website as well through optimization.

 

• Use Some Keywords

 

As much as contents are concerned, be careful when you use keywords. Every SEO knows how relevant keywords are. For small businesses that are starting to use the online platform, you should only use relevant keywords in your content or website theme. The keywords may be in backlinks too. You can seek any advice as you hire SEO specialists all the way. Apart from that, the keywords may contribute to the search visibility of the page as well so be sure that you have those in your content. It will help you a lot to increase your small business’ online presence.

 

• Localize Your Maps

 

You can use maps. Since you are a small business, for people to locate you, make use of your maps. It will help establish credibility and accessibility for your avid and potential customers at the same time. The localization of maps only suggests that you have to make it more direct and specific. Don’t let your customers lost their way. The smoother the transaction will be, the more reason they will continuously patronize your services and products. So, maps are crucial. It could also include your meeting point as well if ever you don’t have physical stores yet.

 

• Post In Social Media Sites

 

Make use of social media sites today, like Instagram, Facebook, and Twitter where most people are active. It will help boost your online presence and market branding too. The social media sites are incredible as they are often the stepping-stone for online recognition. For small businesses, it’s easier to post on social media. But, what makes it unique is the creativity you put it. So, make sure you could give more than what is expected. To help you, don’t hesitate to hire SEO specialists any time of the day.

 

• Make Sure You Have Factual Information

 

It’s only necessary that what you post on your online platform is all right. Factual information is a need so your customers can trust you and to make every transaction worthwhile. Don’t post what is not yours to avoid conflicts. It’s a tip that you should inform your potential customers at all times so they can decide well in availing of your business services and products. To give them some details every time, you can update the necessary know-how’s about your small business. Introduce it. Establish your mark. Leave an impression. It’s the best thing to do since you’re just starting by now. Every huge corporation also went through the same struggle.

 
Make Sure You Have Factual Information
 

Final Word

 

These are some of the ideas that you can use as a small business. Keep these details in your mind so you can achieve a better performance in the marketing world. Let these SEO trends help you all the way.

 

Author Bio

 

Cyrel Nicolas has been passionate in online marketing in the Philippines and been an SEO freelancer consultant for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and drive organic traffic using effective white-labeled strategies.

How To Increase Your Business Through Digital Marketing

 

How To Increase Your Business Through Digital Marketing

 

Small-company individuals own it started from the digital age. They are using a vast width of choices to get your name around via email advertisements and digital marketing programs. The possibilities and mixtures will be virtually infinite. While that’s a massive benefit to this present entrepreneur, it might also be overwhelming. Listed below are several old digital advertisements and promotion strategies to get you all started.

 

Before dive right into, you’ll discover a couple of fundamental questions that need to be answered. Your electronic advertising program should ultimately pave the way to your long- term and – temporary small business objectives. Answer the questions before start:

 

Who is my audience?

 

Concentrate on creating client personas. They need to encircle each one of the features that you wish to get in your ideal customer, such as:

 
● Age
● Gender
● Geographical location
● Motivations
● Challenges
● Private interests
● Shopping preferences
 

Yet another valuable exercise would be to recognize the sort of customer that you don’t require and provide a wide berth to promotion content that may inadvertently attract them.

 

What is my ultimate aim?

 

Assessing your objectives before creating your electronic marketing strategy guarantees that you won’t be barking up the wrong tree. Are you currently searching to boost site traffic? Decrease cart abandonment? Build your email list, Boost average cost quantity? Create higher customer loyalty, increase brand awareness?

 

As you can see, one electronic approach wouldn’t hit every one of these regions, so plan accordingly. Which tools do not have? Assess the automated means you have already spent in and ascertain if they are viable, require tweaking, or ought to be retired.

 

By this time, you have probably already established some automated campaigns and lost cash on the resources to achieve that. It is not unusual to forget that you have got some subscription support for, for instance, email blasts. Assessing the cobwebs away and ascertain if it is still fulfilling your demands. Odds are, together with your new digital approach, you can revamp your usage of previous advertising tools and begin getting a return on your investment.

 

Primary Digital-marketing Channels:

 

1) Marketing with Email

 

Email communication is among the most straightforward approaches to stay before one’s customer base. Send purposeful company upgrades and promotions, and request customer testimonials, and remind a client they have left items within their online shopping cart software, etc.

 

Strategies for email advertising:

 

● Personalize using receiver’s title time suitably.

 

● The ideal time to ship your email is from the day or on weekends if people are not around the clock.

 

● Incorporate topic lines over 70 characters Long.

 

2) Social Networking

 

Having the capability to pinpoint target audience associates. Social networking provides powerful tools to strengthen your digital marketing and advertising campaigns. The drills we suggested earlier in the day play a role here.

 

For instance, if your perfect customer is a business professional, you will wish to concentrate on LinkedIn. Should they are millennial, and then Twitter and Instagram are more appropriate. Meet with your clientele at which they are at. For more help pinpointing the perfect social-media stations for the company, visit this article.

 
Social Networking
 

Try one of these Hints on the next social Networking Effort:

 

● Cross-promote using a Free Company.

 

● Host a Competition.

 

● Survive Facebook or Instagram Stories and Produce a Set.

 

● Re-post user-generated content.

 

● Article ‘Label a Buddy’ content comprising it into a promotion, event or holiday.

 

● Poll your followers.

 

3) Content marketing

 

Including valuable and relevant material along with your digital advertising platforms, increases your odds of generating organic traffic. Use videos, blogs, infographics, and white papers to entice clients for you based on internet search engine success. To learn more with your article advertising plan, take a look at this article.

 

Content Tip

 

For those who have marketing bits that have been especially successful using a digital medium, then reformat it to work across your electronic advertising stations. Give it a small refresh or correct the language, whether it’s unique to its primary usage. Still, if you have had success using a specific message, either call or promotion to activity, capitalize on it.

 

4) Mobile Strategy

 

A cell plan usually takes many shapes, based on the tools you’ve got available. It is possible to work effective mobile-marketing through interpersonal networking and also a mobile-friendly site. Or, you may make an authentic cell application. A cell application is useful as a result of customization possibilities.

 
Mobile Strategy
 

Advantages of a program:

 

● You can send alarms.

 

● You Can Quickly employ a client loyalty application.

 

● Your emblem appears on customers’ dwelling displays always.

 

● Clients benefit from the simplicity of performing business point and click on trades and communications.

 

There are several program construction services; therefore, you should not begin learning code any time in the future! Organizations like AppsBuilder, BuildFire, and also AppyPie allow you to customize your cellular application based on your own precise needs.

 

5) Pay-to-Play Advertising

 

A lot of options here, including paid societal networking advertisements, pay-per-play music advertisements, pay per click advertisements, Google Adwords, etc.. You are essentially creating digital billboards Except with an electronic digital “billboard,” you decide that views your advertisement, where you can make the most of your ROI.

 

Cross-promote every one of these marketing stations to make sure clients are receiving communications at which they are most receptive. Include links to an own social networking page on each email burst, make an advertisement on social networking directed toward bringing leads and get info or drive traffic for your most recent blog post by way of a link into your most recent societal networking article.

 

The key to digital marketing will be to narrow your attention when casting a broad net. Sounds oxymoronic but are confident that this is simultaneously potential. What we believe is that all of your digital campaigns need to possess a particular goal using a specific audience in your mind, and you ought to be running several campaigns at one moment.

 
Author Bio:
 

Rishabh Gupta is an SEO executive at IT Company in Malaysia, where he handles all works related to SEO, SMO, PPC, Content Writing and Email Marketing.

5 Ways to Market Your Business Online

 

5 Ways to Market Your Business Online

 

If you have decided to market your existing small business online, then you are on the right track. In present times, seven out of every ten people choose their service providers online. So, it does not matter whether you run a salon, restaurant, grocery store or any other business. Taking your business online can significantly help accelerate sales.

 

However, most small businesses do not explore this arena, presuming it to be expensive. Still, with the right digital marketing plan, it can be a lot more cost-effective than traditional marketing. So, to help you get the most out of it, here are some highly effective ways in which you can market your business.

 

 Start with the Right Foot | Get an SSL Certificate

 

Your website is always at the core of your digital marketing plan, and the first step is to make that appear safe for the user to explore. That’s because you are going to provide a link to your official website in business listings, social media campaigns and everywhere else. So, you don’t want your website to shoot out a safety warning to the reader in the URL box. To make your site appear safe, you need to install an SSL certificate on your server. Another benefit of doing this is that you improve your chances of ranking better in search engines.

 

 Find the Right Social Media Platform

 

To run a successful digital media campaign, you need first to identify the social media platforms on which your target audience is most active. You can do this by considering the geographical location and the generation to which your prospective customers belong. If you are catering to a mixed bag, such as millennials and Gen X, then consider running social media campaigns on multiple platforms. The ideal ones for millennials would be Instagram, and for Gen X, you can count on Facebook.

 

 Cling on to a Micro Niche

 

To take your existing business online, you need to have a website with high-quality content that is focused on a micro-niche. That’s because SERPs rank such websites better than the rest and that’s precisely what you want. So, if you are an Attorney, then you would want to go a step further and classify yourself by your specialization and post relevant content.

 

 Blog with Laser-Focused Content

 

When you are trying to drive a specific category of people to your website, make it a point to publish laser-focused content that is directed towards them. So, if you sell toys, you do not want those interested in mainstream sports to find your website which sells plastic baseball bats for 4-year old. Likewise, if you sell pet food for canines, you do not want those who own a cat or a raccoon to find your site. Even if they do, it’s only going to bloat up the traffic statistics and isn’t going to help your business make sales.

 

 Bulk Emailing and How to Avoid the Spam Folder

 

A little over a decade ago, you could shoot out sales-related emails, and there was nothing that the recipient could do about it besides reading or deleting it. However, now, sales-related emails barely make it to the inbox and mostly end up in the spam folder. Nonetheless, bulk emailing is essential and works great, mainly if you have a pop-up that collects contact details of those interested in your posts.

 

So, you need to send out emails but also avoid things that can make them appear spammy and here’s how you can do that. Always keep the flow regular and avoid exclamations and loud fonts to avoid being noticed by the spam filters. Also, avoid words like discount, sales, urgent or anything else that indicates its related to selling or marketing.

 

Finally, you need to limit the links, compress the images and offer the recipient the option to unsubscribe. After you have done that, try to send yourself an email and check if it is being marked spam. Mostly it won’t, but if it does, then here’s a trick that could help. Please enter your business’ physical address in Google My Business and include it in your emails.

 

Final Takeaway

 

Most of the marketing strategies mentioned above are free, and the only thing you may have to pay for is the content. You can even get an SSL certificate with a bundled web hosting plan else; you can purchase it from SSL providers. Now that proves how cost-effective it is to market your business online, and when you are a small business, these strategies work exceptionally well.