How To Rank High By Optimizing Your Website For Voice search?

 

How to rank high by optimizing your website for voice search?

 

From the dawn of the internet, marketers are trying to optimize your websites for the target audience. All the steps are taken to invest in content marketing and SEO.

 

These two terms can be related and adding value can help rank websites faster. To drive traffic on the site, it is essential to know what customers want and what they are searching for.

 

Until recently, everything was going traditionally. The search queries were made with specific keywords, phrases which appear naturally. Well, not anymore. Things are about to change for the good. Voice search by Branex shows the importance of voice search and how can brands owners leverage voice search..

 

The trend is expected to increase by the year 2020 to at least 50%.

 

Based on the above stats, it is essential to understand the voice search when it comes to SEO. Your website should be ready for it.

 

Things are different when you speak

 

When you do a text-based search, we tend to eliminate the words which are not related. We can cut-down usually take the first few results and go with that.

 

We talk to the machines the same way we talk to each other. We must use complete sentences for the machine to understand what we mean. If we want to search the same query with a voice search, we will say, ‘Where is the cheapest restaurant in New York?’

 

This will help the search engine understand what the user is looking for.

 

Start with the long-tail keywords

 

Just like old times, long-tail keywords are now back in action. If you want to beat your competitors, you must use long-tail keywords to understand the essence of the search done by the user.

 

Now, let’s look at some of the critical factors that can help you optimize the SEO of your website with voice search.

 

1) Page-Speed is vital

 

If your website is not loading fast, Google will consider it as a weak candidate to rank in search pages. A site that loads fast has higher chances to rank in Google search.

 

There are online tools that can help in figuring out what is consuming the most time. You can eliminate those items to speed-up your website.

 

2) An F.A.Q page will help

 

A user who visits your website will come to your website to learn something about your business. A detailed F.A.Q page will help the user get all the answers in just one page.

 

In a voice, search users are searching for products or figuring out things. In a F.A.Q, everything is present. Think of all the questions that a user can think and write down those answers. F.A.Q page is an excellent way to show up in search results. A faster way to educate users on things which they are searching for.

 

3) Instead of long content, focus on valuable content

 

Some people still consider great content as a medium to get a high ranking. The thing is if the content is long and not value what is the point of that content? The core of content on the website should be to create value. If the content is not engaging users, educating them, users will not stick to the website. Moreover, if the session time (time of page) is less, Google will consider website as an ordinary website, and it will be difficult to make room on Google search pages.

 

4) Mobile-friendly content

 

Mobile is the core of voice search. If you want to appear in search results, you must write for the mobile users. Most of the users are now searching for everything on the mobile. In mobile also the focus is on voice search. If you take a long-tail keyword and optimize them for mobile, it will be easy for your brand to get noticed by Google and the algorithm will consider your band to rank in Google.

 

5) Keep the tone conversational

 

One important thing that you need to focus while writing content for your website is the tone of the content. As mentioned earlier, when searching content, it is easy just to put keywords, and people will search those keywords. Your brand will automatically appear at the top pages of Google.

 

To wrap it all up

 

Keeping things in check is necessary. If you want to appear in the search results, you must focus on the voice search. Moreover, by following the tricks mentioned above, you can give an edge to your brand.

 
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Author Bio:
 

I’m Muhammad Osama qualified SEO professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.

7 Essentials to Stand Out with a Mobile Content Marketing Strategy

 

7 Essentials to Stand Out with a Mobile Content Marketing Strategy

 

Mobile phones and people have become inseparable and from there comes the need to pay extra attention to mobile content. Responsive design has become essential because every website owner is aware of how important it is to adapt the website to mobiles. But what about the content you produce?

 

Content is another important aspect which should be created specifically for mobile phones if you want the best results. If you are ready to improve your mobile content and get noticed, you need to know these seven essentials.

 

1. Know your audience

 

You need to tailor the content you create depending on who is your target audience.
Think about their age, economic status, gender, location, etc.

 

This will determine every further step and how you’ll approach the mobile content marketing.

 

For example, if your target audience is teenagers, your content will focus more on visuals, short copy, and trending topics. On the other hand, if your target audience is mature, working people, you should provide credible and backed up information, with enticing headlines, and valid copy.

 

2. Use an attention-grabbing headline

 

When we are scrolling on your phone, the type of headlines which attract our attention are the short, effective ones.

 

A powerful headline is a must have if you want to get readers to take a further look into your content. If you don’t provide something that will spark their interest, you won’t even have the opportunity to amaze them with content.

 

Also, think about what your target audience would like to see, for example, it is not the same if you’re composing a headline for 20-somethings or 40-somethings. Young people respond best to short, mysterious, and bombastic headlines while adults and older people want more straightforward and informative headlines.

 

3. Add visuals

 

It is all about aesthetics these days. Platforms such as Instagram and Pinterest has changed the internet priorities. It is enough to say that Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.

 

Informative content is still important but what people also want is (putting it in plain words) something pretty.

 

This calls for adding images and videos.

 

You don’t have to have a lot of visuals. It all depends on the type of content you are creating, but a few images which will add something extra are essential.

 

4. Adapt the images and videos

 

Users spend on average 69% of their media time on smartphones. That is why when adding visuals, you need to make sure that they are appropriate for your mobile design.

 

The images you include need to fit the screen and change size depending on the screen rotation. In addition, it is important that they load quickly.

 

Bold colors and minimalistic images tend to be the best choice for mobile users.

 

For videos, pay attention that you don’t have auto-play with the sound set on because no one wants to be the star of the show when their phone starts screaming on the bus.

 

These simple hacks will make a world of difference for your users.

 

5. Front load the content

 

Unlike the computer screen which shows us a lot of information as soon as we enter a page, mobile phones show less space.

 

This means that you don’t have a chance to interest your users with several paragraphs.

 

Front loading the content which you find most interesting is an important step if you want to stand out and grab users’ attention.

 

The first few sentences are deal-breakers.

 

This can be challenging because it puts a lot of pressure on that initial writing. If you need some help, try to find editing service reviews and get someone to help you out with perfecting the beginning of your content.

 

If you don’t grab the readers’ attention right away, you won’t get a chance to repair the damage.

 

6. Format the content

 

Mobile content needs to be easily scannable and readability always needs to be on point.

 

Most of the times users just skim the content first and then decide whether they want to know more about it.

 

Long paragraphs and an unclear copy will instantly repel the readers.

 

Here are a few things you should focus on when formatting the content for mobile users:

 
• Short paragraphs (2-3 sentences max)
• Bulleted lists
• Brief headings
• Brief subheadings
• Bolded words (if applicable)
 

7. Localize content

 

Whether you run a blog or you are a business owner, your local community is the one you should target first. The reason why is that their attention can be the easiest one to get.

 

No one can become an instant wonder of the world. Therefore, prepare your mobile content to cater to the needs of locals.

 

One of the strategies you can apply is to use Google Alerts to find out which are the trending topics in your region.

 

You can also use local keywords to improve visibility and get their attention.

 

Lastly, don’t forget to use Google Maps if you run a business. Up to 50% of consumers gather store location and other info through mobile search.

 

You can even use a GPS enabled the app to increase engagement with your customers.

 

Just focus on connecting your content to the local community and providing them with easy to reach location information.

 
Localize content
 

Some final thoughts

 

Effective mobile content marketing strategy can bring you many benefits such as growing traffic, conversion, and driving offline actions. It just needs to be adapted to the needs of the users.

 

With these seven essentials, you’ll be ready to have a strong start and improve your mobile content strategy in no time. In order to fully improve, make sure that you measure the number of visitors and have all the information on what is working and what needs to be changed.

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

 

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

 

Compared to traditional marketing medium, bulk SMS is fairly new in the marketing industry. However, if you consider the success rate of this platform, it is miles ahead from mediums like Direct Mail, Billboards & Flyers and Brochures.

 

Business owners from distinct industries are taking advantages of SMS platform to increase ROI and brand awareness. Thinking of utilizing this tool for your business too? Do you want to see a great return on investment from your marketing campaign?

 

Of course, who doesn’t, right?

 

However, to run a successful SMS marketing campaign you need to follow the right path of text marketing. What are those? Here’s the plan that will ensure your marketing success.

 

1: Get the phone number

 

Well, of course, to send SMS you need phone numbers. But how would you get one? You don’t have to worry a bit about this if you are working with reputed bulk SMS provider. Let them know in which area you are trying to promote your service or products, they will make sure your campaign reaches to the desired person.

 

2: Segment your phone list

 

Always remember, everyone on your contact list doesn’t have the exact same need. So, marketing and communicating to them, in the same way, will be a total failure for your campaign.

 

You need to divide your contact list into different categories. One thing you can do to understand your potential customer’s need by running a poll or survey.

 

3: Make sure SMSs are being delivered

 

If your customers aren’t getting the messages, what’s the point of bulk SMS campaign anyway, right? To ensure your SMSs are getting delivered, test the speed and reliability of bulk SMS service provider you want to use and make sure texts are being delivered to the opt-in customers.

 

4: Engage for maximum impact

 

The more you communicate with your consumer the more they know and like you. Connect with them in every event or occasion. Let them know you have remembered them though they have completed a purchase. Ask them for feedback or suggestion if they have successfully purchased any product or service from you already. Make them feel that you care about what they think and willing to improve and change according to their needs.

 

5: Track your SMS

 

It is necessary to keep monitoring of your SMS after you get the feedback and reviews. No marketing tool can sustain without proper analysis, you must find that in which part of SMS marketing you are earning more and in which you are losing. You can simply trace how many people have tapped in the URL or short like that you sent. You can use Analytics tool for that, it will give complete tracking, analysis and traffic reports of your SMS marketing.

 

6: Test, Test & Test

 

To know what gives you best result, you must combine tracking with testing. Test your opening sentences and words, test your call to actions button, test sending your SMS on different times on different days, test your offers, and test everything important to your overall success.

 

7: Be frequent

 

Putting your SMS in front of your potential clients frequently helps you stay at the top of their mind. And if you constantly deliver quality content, they will be looking forward to your texts. When that happens, you become a welcome guest rather of an annoying marketer.

 

Don’t be upset if they don’t respond to your first message. The point of using Bulk SMS is to get you to stay at the top of your potential customer’s mind. SO when they do need any product or services, your brand name will be the first to pop up in their mind.

 

There you have it “The pillar stone of the strongest Bulk SMS marketing service”. If you want to see your business ROI go up, implement these principles and you will see the result.

 
Author Bio:
 

HSP Media Network – India’s No.1 Media marketing service provider company. Bulk SMS provider in India.

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

Should a business owner worry if his website traffic is increasing day by day but by fake means?

 

Guess, the person should.

 

There were days when people used to think that spam is nothing but the irrelevant emails that keep entering your email inbox.

 

But then the providers of your email service brought the spam blockers into action and all of it stopped all of a sudden. It had definitely made you happy, didn’t it?

 

Yes, definitely it did.

 

But as now you are an owner of a website, spams return all over again.

 

And, these spams are nothing but fake traffic.

 

Now you’ll be wondering about what fake traffic is. Let me help you with it.

 

What Is Fake Traffic?

 

Fake traffic is nothing but the kind of traffic that gets generated by several click farms, some software or even by bots. This kind of traffic is NOT human traffic.

 

This kind of traffic is usually created with the purpose of increasing the revenue that advertisement firms receive via “click-through” rates. Fake traffic shows a pseudo traffic rate that convinces businesses about their abnormally high traffic.

 

So, website traffic, be it fake or real, should be good for your business and especially for your Search Engine Result Page rankings, isn’t it? Why should a company avoid the fake traffic that their website is receiving?

 

Well, if such questions are running around in your head, then let me tell you that here in this article I am about to disclose 5 reasons for avoiding the same.

 

1. Issues with Google Analytics

 

Google Analytics is a free service that provides users with some basic analytics and statistics tools for several Search Engine Optimization and other marketing purposes.

 

In other words, it is the tool Google provides you with to, mainly, judge the performances of your SEO campaigns.

 
Issues with Google Analytics
Image Source: Pixabay
 

And, fake traffic is something that hampers the performance of this tool a lot.

 

So, the actual thing that you need to worry about is the fact that now spams are after your very own Google Analytics account.

 

As you can already understand, Analytics from Google stands pretty important when it is about your SEO campaigns. So, if it gets filled up with fake traffic, then it might become tough for you to assess the performance of your campaigns.

 

2. Overcrowded Server

 

An overcrowded server is something that business hates the most.

 

Yes, of course, if your website is facing issues for the traffic, the scenario turns suddenly into a nightmare.

 
Overcrowded Server
Image Source: Pixabay
 

And what else can you hate the most?!

 

These fake traffic generators fill your website with unwanted loads of traffic and as a result, your website faces crashes.

 

This results in an increase in bounce rate.

 

Yes, why not, if the real traffic that arrives at your site genuinely to make a purchase or to seek help, they eventually generate hatred for your website.

 

This results in poor feedbacks and low ROI.

 

3. Slow Loading Speed

 

This is connected to the very previous point.

 

So, when you receive a huge amount of traffic, you feel happy.

 

But, all of a sudden, your happiness flies away when you find that none of them is making any purchases and neither filling up the contact forms.

 

These occurrences make it clear to you that some bot is creating all these hassles for you and all of this traffic is, apparently, fake.

 

This traffic that you have been receiving, will eventually bring down the loading speed of your website as the higher the number of websites visits you receive, the more overloaded your server becomes and this directly leads to slow loading speed.

 

And if this happening keeps on continuing, the genuine crowd of your potential buyers face this issue regarding loading speed, severely increasing the bounce rate of your website.

 

4. Hampers Your Reliability

 

So, what happens when a person who was genuinely willing to make a purchase from your website, faces several issues on your website before even properly landing on it?

 

You’d answer would simply by saying, the person would try sometime later.

 

But what if the person faces these issues each time, he/she tries to access your website?

 

Then things will become worse.

 

The person will post bad reviews about your site, share bad feedbacks verbally with other people who would have made a successful purchase.

 

This will severely affect your reliability and more importantly the goodwill of your brand. And this scratch on your company’s goodwill will be there for a good long time.

 

5. Severely Affects Your Ranks in SERPs

 

Didn’t someone tell you that the more traffic you receive, the higher goes your rank in the Search Engine Result Pages?

 

Yes, this is absolutely correct.

 

But there is an issue.

 

If the traffic that you are enjoying is getting generated by bots, which means that they are nothing but spams, then problems arise.

 

And this not such a problem that you can be ignorant about. This high rate of fake traffic hampers your ranks in the Search Engine Results, severely.

 

As Google rates a website depending on their relevance, if they find that your website has a very high bounce rate of genuine users, your rank will gradually see a declining curve.

 

Conclusion

 

So, if you notice that your ads are not getting loaded or you feel any suspicious activity regarding your website traffic, do not panic.

 

Stay calm and take the necessary action.

 

But if you behave reluctant about this unwanted occurrence of fake traffic then you might land into a grave problem.

 

Let me tell you why.

 

Supposedly, if some random advertisement company issues any sorts of complaints against such an abnormally high traffic for being fake, then the latter might face charges for the same if it fails to prove that the traffic generated on their website is genuine.

 

So, at the end of the day, it is always a wiser decision to stay away from any sorts of fake traffic.

 

I hope this article has helped you enough in understanding what issues fake traffic can cause to your business and why you should stay away from such traffic.

 

If you have any further queries, you can just contact us directly on our business email id or you can just simply give us a call.

 
Author Bio:
 

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

Merryl is currently working at Rethink Staffing. She’s a former student journalist with a bachelor’s degree in Computer Science. She contributed numerous articles to various niches such as business, health, tech and more.

 
Twitter profile : https://twitter.com/dusaranmerryl
LinkedIn profile: https://www.linkedin.com/in/merryl-dusaran-03b146120/

9 Of The Smartest Ways To Double Your Sales Conversion Rate

 

9 Of The Smartest Ways To Double Your Sales Conversion Rate

 

Having an attractive website and spending thousands of rupees on the advertisement of your website won’t fetch you enough leads which is a common problem for most of the marketing companies. According to 37% of the marketers prospecting is one of the toughest part of the business. According to the statistics1.56% is considered to be a good conversion rate. So how to achieve this rate? How to make your business stand out of the crowd? Don’t worry we got you covered!

 

Here is the list of some ways to increase your conversion rates.

 
• Describe Your Product Correctly
 

Product description must be clear, elaborate, well written and helpful so that the customer can easily comprehend the features and advantages of it. You must know what your customers are trying to find in that search box and accordingly you should tailor the descriptions. Texts, images, and videos use them all to publish your content on the page. The way you describe your product conveys your brand value.

 
• Funnel It Properly
 

A well-defined and directed path must be adopted to convert your potential customers. You must be knowing about the sales funnel and why it is wider on the top and gets narrower at the bottom. The top part is awareness and the bottom most part is loyalty following discovery, evaluation, intent, and purchase in the respective order. With a well thought sales funnel management of your leads gets easier and the conversion rates automatically go high.

 
• SEO Is Important
 

You need to have a higher ranking in the Search Engine Results Pages so that you can draw a higher amount of traffic to your website which will automatically turn your leads into conversions. The first step is to optimize your website which can be done by doing research on the relevant and potential keywords for the brands and products you are dealing in.

 
• Optimized For Cell Phone
 

Most of the customers nowadays use mobile phones and if your website is not optimized for mobile phones then you are going to lose most of the leads. 52.2% of the total web traffic was mobile traffic in the year 2018 and also in the year 2017 82% of the people in US used mobiles to order online. Do you need more reasons to optimize your websites for mobile phones?

 
• Check The Content Quality
 

The quality of the content matters a lot when you are into online business because your website is the face of your business. Visual content is always good when you have to attract customers but that doesn’t means that you don’t focus on the written content. The text content is one good way to pass information to the customers. You must see how your viewers are browsing the page because that will give you a clear cut idea to depict the information correctly. A good place to put the most relevant and important information at the top left corner of the page. Make sure that your content is into small chunks so that the visitors can easily skim through your pages.

 
• Improve The Layout Of The Website
 

The layout of your website is the first thing that is comprehended by the subconscious mind of the visitor and if it is not good thatthe interest of the visitor will remain disturbed the whole time. The layout is the main factor that affects the conversion of your leads directly. The buttons, sidebars, and everything must sync with your customer’s needs and if you can’t find it then try to analyse it with your customer’s responses and activities.

 
• Call to Action Button
 

The call-to-action button must stand out and by CTA button we mean the button that when clicked direct the customer to the checkout page. These buttons must be spotted easily by the customers and they demand to be unique. If you want them to be catchy then you can also add some captions to it like “30% off”,etc.

 
• Allow Purchases For Guests
 

Many people are lazy to make accounts and they rather choose to buy from any other online store in which they have already logged in or in which guest purchase is allowed. So, always remember that purchases for guests must be there to convert leads. Don’t check patience of your visitors and as always make them the king of market.

 
• Live Chat Should Be Always There
 

Always keep live chat as an option on the website so that customers can trust your website and feel free to contact whenever they want to. Live chat implies that you trust on your prospects. When your visitors’ every grievances can be understood and solved then there are fare chances to convert that lead.

 

After the visitor enters your website he/she becomes a potential customer and it is your responsibility to convert it into a buyer. Every person visiting your website can be converted into a customer just by keeping these points in mind. Conversion is totally dependent on the way your website looks, behaves, and responds to the customer. We always suggest you to choose wordpress for easy and effective management. WordPress Development Companies are also booming in the industry which makes it easy for you to create your website.

 
AUTHOR BIO:
 

Nishant Desai – Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. I love to write about the latest trending updates, WordPress, Web Design, SEO and other interesting information. I believe in Learning, Sharing and keep growing together.

6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

Learn Expert Branding Tips So That Your Startup Gets Instant Recognition & Ultimate Success in 2019

 

Learn Expert Branding Tips So That Your Startup Gets Instant Recognition & Ultimate Success in 2019

 

Branding is supposed to be the major reason why startups fail or succeed and it is also, the key differentiator between highly-successful startups and startups that fail to make a mark in the industry. Startups require connecting with people and convincing them to buy their specific product or service that is still not recognized as a proven solution. As per http://fabrikbrands.com, “Good branding is at the heart of any great business. You need only look around you to see the evidence. Companies like Dyson, Virgin, and even Coca Cola didn’t just make an impact because they have great products. These companies are effective because they know how to present themselves to the right audiences at the right times.” While chalking out an effective startup branding strategy, you may find the process pretty overwhelming and may mean a lot of hard work on a superficial level but you stand to gain a lot if you build a brand carefully. Here are some expert branding tips for your startup so that it is able to create a strong foothold in the industry it belongs to.

 

Know & Clearly Understand Your Target Market

 

The very first effort to brand your startup is to gain a thorough understanding of the target audience. You must clearly know who would be the people you would be aspiring to reach, impress and convince. Think about the specific people who wish that they would be experiencing your brand. When you have identified your precise target audience, all aspects of your branding strategy must be connected and relevant to the target market.

 

Give Top Priority to Your Brand

 

During the initial days when your startup has just been established, you may not be paying too much attention to branding when your intention and focus is on selling off your products and getting income for proving your worth to the investors. However, you simply cannot overlook the branding aspect during the foundation years as you need to build a niche in the market and a name and reputation for your brand.

 

We know that brands find a way to emerge and evolve spontaneously so you must take the initiative to define them effectively and control them consciously. That would surely prove to be easier when your startup is in its initial phase and your team is quite small and very much open to innovative ideas. When you develop a coherent brand, you could stand tall among the rest and your business would be noticed by potential customers from the very beginning. You may seek professional assistance from a reputed company offering digital marketing NYC for smart branding solutions.

 

Consider Selling Your Story

 

You must focus on selling your story if you are thinking of building a robust brand. However, the greatest challenge you would encounter is that nobody would recognize you or your startup initially. Building your story is the best way of focusing on building your company identity and business culture. Narrating your unique story is a memorable way to identify effectively with you and your brand on a really more personal note. You need to sell an experience much before you sell any product.

 

Define the Brand Influencers

 

Your brand actually is supposed to be your business personality and could be expressed in numerous ways. Your brand would be surely reflected in your brand color, your logo, your voice tone, and your graphics style. The next aspect to consider is that of brand values. These are the traits and characteristics that determine how your business would be conducted and the way your employees would feel, think, and behave. It may prove to be useful if your brand is regarded as a description or summary of who you actually are when you seem to be at your best instead of a bunch of rules regarding what you should always be.

 

In this context, you may know that marketing channels could assume the role of brand management. Boosting your brand awareness i.e. the degree of understanding your customers have of your specific brand and the way they could interpret it as a strategic goal meant to boost your startups. You could assess that by paying attention to your target audience via the conversational channels such as social media.

 

Your Brand Must Be Different from Those of the Competitors

 

Your brand is an expression of your values and desires and exactly who you really are. However, we simply cannot deny the fact that specific industries would be coming up with an apparently common brand language wherein some fonts, colors, illustration styles are typical across numerous businesses. It is up to you to take the decision whether to use the already existing branding techniques in your industry or use some path-breaking branding techniques that obviously, are unique.

 

Consider Using Audits for Keeping Your Brand in Top Condition

 

Once you have come up with a brand for your startup and your startup has been running smoothly for a while, certainly, it would be a fantastic idea to monitor and examine the branding scenario on a regular basis with an effective brand audit. A brand audit seems to be very much an internal process which would be helping you in keeping track of the consistency of the brand, how effectively it aligns with your way of doing business and how your specific business is actually perceived by all your customers.

 

Boost Your Visibility for Branding Success

 

You need to maximize your startup’s visibility. Your branding objective is to reach your precise target audience via a well-coordinated message across a number of platforms. You need to customize your branding efforts for maximizing customer experience and generating passionate and loyal customers who could be advocating on your behalf, hence, boosting growth and traction for your startup.

 

Conclusion

 

Building a robust brand should commence with precisely the reason why you seem to matter to your customers, and gradually, build up to really bigger visual, as well as, verbal brand environment for playing with. We know that it is definitely, about consistency, structure, and active ideation for boosting your brand identity and recognition in the manner it matters most. When you come up with lots of designs, actionable guidelines and on-brand marketing messages, chalking out a marketing funnel seems to be a breeze.

 
Author Bio:
 

Barrack Diego has worked as an editor and writer for more than 10 years. He enjoys mentoring young and upcoming writers. To find out more about Technology, Business, SEO, WordPress, Social Media, Branding Tips visit Bigdropinc.com

Why Is Search Engine Optimization A Must In The Modern Age Sites?

 

Why Is Search Engine Optimization A Must In The Modern Age Sites?

 

Search engine optimization affects each web page, and when you have an online business, you will require search engine optimization for the website. SEO is the short form of search engine optimization. An internet website’s search engine optimization helps you to decide precisely how well it is gonna rank on different major search engines. Quite simply, how high through to the results page the hyperlink to the website will show for an exact search phrase.

 

Does SEO Really Matter For Your Website?

 

The key cause why search engine optimization is crucial for your website is the fact that effective search engine optimization results into increased traffic that might change into better sales, more ads clicked, more e-mail list subscribers, et cetera. Search engine optimization has a larger significance for smaller websites because they probably don’t have just as much of a financial plan to cover marketing. Traffic from different search engines is completely free.

 

Search Engine Optimization Forms:

 

There are two major regions or sub-divisions of search engine optimization. They are on-page search engine optimization and off-page search engine optimization. Both assist in making it rank better on different search engines. But aside from that, they’ve been fairly diverse. You’ll require a combo of both off-page and on-page search engine optimization to make the website rank the good.

 

What’s On-Page Search Engine Optimization?

 

On-page search engine optimization pertains to the actions you take in the website to optimize it for search engine optimization. It consists of the following:

 
• Content:

All of your written content that you publish in the site which comprises the keywords that individuals will utilize to find that content will improve the on-page search engine optimization. The keywords specify to the search engines that precisely what the content is all about, that’ll then improve the position within the search engine rankings.

 
• URLs:

Once you contain a keyword in the URL, it optimizes the On-Page SEO of the website.

 
• Images:

Images in the site have things known as alt-text that isn’t clear to the website viewers. You can append keywords within the alt-text that will be picked up owing to the search engines.

 
• Website Optimization:

The website design and hosting are significant to search engine optimization. Make sure the website is mobile friendly and also it has a quick loading speed.

 

Off-Page Search Engine Optimization:

 

It needs a range of steps that might improve the ranking of the site without changing anything on the site itself. It is known as link building, and it’s a method of making links off their websites back into your website. Backlinks are a sign of the worth for the content on the website. The significant thing aspect is to locate links back from quantity websites. Also sharing those links to your website using social networking will improve the site’s results because social networking links are perceived as backlinks owing to the search engines.

 

Top Advantages Off Search Engine Optimization:

 

Search engine optimization or SEO has become broadly adopted as a web-based advertising strategy because of its efficiency. Although, the digital background has altered drastically in recent years. However, search engine optimization stays an essential and viable advertising strategy. In a period when the net is the source for most individuals to find a service or item they need, there’s no better investment than site improvement for the company. While there’re a lot of benefits to a good search engine optimization strategy, here we have highlighted a few to make you comprehend it is remarkable.

 

Straight forward Increase In Traffic:

 
Straight forward Increase In Traffic
 

The best results in the search engine page get the majority of the clicks and visits, so ranking in such best search engine pages can bring about a huge boost in traffic for the site. A search engine optimization company also concentrates on making informative and keyword based meta descriptions and title tags, which come in the result pages. Having optimized descriptions and tags assists to boost CTR, which also promotes boosts in competent web traffic.

 

Best Advertising Return On Investment!

 

When you disburse for an advertisement, a fine amount of individuals will see it. There is a fair chance that some percentage of them may finish up purchasing the product or service. This top conversion rate is just one more of the benefits of search engine optimization services that cannot be matched by any other type of advertising. Google keeps the records about the searches and gets the individuals who looked for the tag on the site. Anybody can post an advertisement and people who see it might misclick. However, a strike from Google is much more appreciable than advertisements.

 

Long-Term Standings:

 

Once an advertising strategy is employed properly, the search engine results will last a fine amount of time, providing you some composure. You do not have to be anxious about the ranking; the site is offering you customers’ day out and day in without having to carry on spending marketing dollars.

 

Higher Brand Trustworthiness As More Individuals Trust Google:

 
Higher Brand Trustworthiness As More Individuals Trust Google
 

Individuals believe whatever appears first at the search page of Google. There’s a joint trust between the individuals and Google as it’s a trustworthy company. By employing this strategy, you can turn the website into your brand name. The lower you’re in the Google’s rankings; the more people are suspicious about the site. On the off chance that Google has a spot given to you at the top mainly in the event that it’s a top-level posting with diverse subpages recorded under the principle landing page, it provides the website a brand value and position that no ad can beat. Ads can often be seen as irritating, and a lot of people have ad blockers introduced on their systems.

 

Branding:

 

Online listing progress the overall brand. A lot of famous brands have faced a fall in brand value owing to the lack of search engine optimization listing. Youngsters nowadays desire to purchase from brands that have a good online presence, and the digital method offers clients with the chance to reach to more and more individuals.

Why You Should choose eCommerce Loyalty Program for Your eCommerce Store?

 

Why You Should choose eCommerce Loyalty Program for Your eCommerce Store?

 

These days, eCommerce business has become a great field. Most of the business owners are looking for perfect eCommerce store for their online business presence. But, having an online presence is not enough for getting more number of users. You need to do some extra efforts for engaging more number of users on your eCommerce store. And, eCommerce loyalty program is the best way to increase business sales.

 

There are many eCommerce loyalty programs which you can use for engaging more number of users towards your online store. Here, we are describing some e-commerce loyalty programs which you can use for enhancing your business experience.

 

The Fee-Based Program

 

In this loyalty program, customer get a VIP membership by paying some amount of money. It saves them from obstacles that could prevent future purchases. In this fee-based programs, as an online vendors, you can offer bigger discounts to your customers, free shipping, buy one get one offer and much more. You need to keep in mind that this program is beneficial for existing customers as you can trust more as compared to new customers. You can see the Amazon prime membership. They provide cool perks with shipping such as free access to video streaming, some points for early selected deals.

 

The Reward Partnership

 

With this loyalty program, you can do partnership with another brand. It will help you enlarge your brand reach through your partner’s audience. This program helps you build business relationship with other brand and offer your customer more than what your brand currently has. You can give some discount on other deals as if your customers buy products from your brand then they may get some special offers by other brands as well.

 

The Game Program

 
The Game Program
 

To attract more users towards your eCommerce store, you can offer them something special. Create a loyalty program based on a game and offer your consumers some interesting gifts if they win in that game. The game should be simple and easy to play so, customer will surely take interest in it otherwise they will not play it. You can choose quiz or “Spin the Wheel” game.

 

The Cashback Program

 
The Cashback Program
 

This type of loyalty program attracts the buyer more. Customers spend some money and they get some cash back on it. It is easy for a customer to understand. The cashback programs increase the interest of the users and with the remaining money they definitely come back to your brand.

 

For example: You may offer 2% cashback discount on total price. It will definitely engage more number of users.

 

The Non-monetary Program

 

This loyalty program is focused on charities and based on your target audience’s value. By this program, you can understand the interest of your customer’s and easily translate their purchase into charitable donations, depending on your brand specifics. This program enables you to support art initiatives, education program, animal right organizations, etc. You need to tell your buyers how their purchase helps those funds through this programs. Provide proper receipt of their purchase to create trust among users towards your brand.

 

The Hybrid Program

 

In this program, you can combine different types of loyalty programs. But, make sure that before combining any program, you need to take care of your user. There might be possibility that customers can be confused by getting many loyalty programs on the same products. Points and tier systems work well together as compared to mix of game, cashback, and fee-based programs.

The Points Program

 

It is the most simple and easy loyalty programs. In this loyalty program, customers earn some points while purchasing an item. They can easily transfer these points into rewards. But, you need to ensure that the points you are providing to your customers should be easy to calculate. This loyalty program works well for a short span of time.

 

Benefits of using E-commerce loyalty program:

 
# Get new users on board and existing ones as well.
# Enhance the customers’ interest
# Hold your clients under estimated cost
# Gather marketing requirement
# Increase customer retention rate and reduce churn rate
# Make your brand more recognized
 

Conclusion

 

To conclude, after reading all the above loyalty programs, you can see that loyalty programs increase the interest of customers towards your eCommerce store while buying any item. By using any e-commerce loyalty program in your eCommerce store, you can increase the number of sales in your business. Thus, we can say that eCommerce loyalty program is useful for your online business.

 
Author bio
 

David Meyer is a skilled web developer at CSSChopper who has vast knowledge about eCommerce website development. He has written many blogs on eCommerce loyalty program. These blogs are very helpful for gathering the knowledge of eCommerce store.