Top 7 Tactics To Generate More Engagement On Social Media 2019

 

Top 7 Tactics To Generate More Engagement On Social Media 2019

 

In today’s digital world, almost all have their social media accounts and people spend most of their time on social media. Social media is not only used for entertainment but by using this one can grow your business in the world.

 

One can establish an online store via social media engagement tactics. Most of us who want to grow their business often fail to reach high social media engagement. At the time of engaging followers on social media try to convert them into your customers.

 

Not only this but you try to increase your sales, customer loyalty, and positive reviews. So, to increase your loyal customers and sales, you should know the basic Social Media Engagement Strategies.

 
Top 7 Tactics To Generate More Engagement On Social Media 2019
 

7 Best Ways on how to increase Social Media Engagement Strategies:

 

Facebook and Instagram are the most famous Social Media among people. Some of the very famous brands know the importance of social media very well.

 

If you are not interacting with your current followers then you are missing a huge opportunity to grow your business in the digital world. But if you regularly interact with them then it will establish a good relationship with your potential customer and ultimately it will increase your sales and profits.

 

So, if you want to build a good relationship with your customers, then use Social Media Engagement tactics for your business. But before that let’s have a look at some Advantages of the best social media marketing strategy.

 

Benefits of Social Media Marketing:

 

Social Media Marketing consists of so many benefits that are very helpful to grow your business in today’s digital world. But from them let’s see the few of them.

 
• Increase sales and profits
• Improve Awareness of brand among customers
• Increased traffic of your website
• Increase the number of users
• Get more leads
• Communicate with your user easily
 
Social Media Engagement Strategies for 2019
 

Social Media Engagement Strategies for 2019:

 

● Use Emojis for the reactions:

 

Generally, we use various emojis for different kinds of reactions. Instead of using textual communication use the emojis because textual appearance doesn’t come with proper meaning and tone.

 

You can also add feelings or expeditious to your post by using Emojis. If you share some jokes or funny lines then instead of writing comments, you can directly use laughing emojis. For share you love, you can use flowers, hearts, and smile which show a symbol of affection and friendliness.

 

By using this method, one can easily increase social media engagement for your brand. But while using the emojis make sure not to use more than two for single post or brand because this leads to wind up the coming ff or hard to read. You should also make sure that emojis are fit for your brands as well. So, use the proper emojis to increase social media followers.

 

● Use images in your posts:

 

Images or visual aids are one of the most powerful tools that can help to increase social media engagement. As per one study, 85% of your interaction and 35% of content sharing successfully done on Facebook by using images.

 

Visual aids or images easily help to increase the chance that people will learn and interact with your social media posts on FB, Twitter, and other social media. Some of the very famous social media like Instagram, Pinterest, and Snapchat already use visual aids in their storyline.

 

Some of the very famous brand share images of people using and enjoying their brands. This type of image is always won and push people to use the products. You can also use filters, frames, and other features to attract the audience. To provide any useful information, infographic images are the best option to share it among the audience.

 

● Ask for Review and Feedback:

 

So many people want to share their feedback and reviews about the products which they like. If you share your products among your customers, then you can ask to share reviews and feedback in the form of comments.

 

Another reason for the review is that it helps if your review page Facebook is distributed. If your customers are happy then they leave a positive response about your products which may be helpful to get more positive customers.

 

There are so many sites which are exchange positive reviews but it is strictly against the law. This is especially used when someone not used your product and writes wrong reviews. Based on the reviews and feedback you should improve your products.

 

SO, reviews or feedback matters a lot for any business to get more engagement on social media.

 

● Use more Video than Text:

 

As we know, images and graphics are a very good way to increase social media engagement. But on a visual platform like Instagram use eye-catching images and videos to connect more people on Instagram.

 

We already use images but not to forget video content because videos are helpful to change the usual content. By using videos one can increase the traffic of your site on social media.

 

Generally, people spend more time on the video than text. You can also record live video which is the best tool to engage more people on social media. Video is a very good option for restaurants, beauty salons, and bars. Using videos, one can easily engage more customers. So, video is the best tool for more social media engagements.

 

● Use Pinterest to reach your business at the next level:

 

Another very famous social media tool is Pinterest which is also most used nowadays to engage more people, especially for youth. Not only this but it also the second largest search engine after google.

 

So, first of all, let’s be clear that Pinterest is a search engine that can increase your website traffic, income, credibility, and authority. So, if you are not using this tool then you must use the best social media marketing strategy tool to engage more people on your social media.

 

● Use Proper Hashtag:

 

A hashtag is a very popular technique of Digital marketing which helps to increase Social Media Engagement. But it is only true when you are using the right hashtags for your posts.

 

While using hashtags make sure that, hashtags you are using for posts are famous and actively used. If not then it is a waste of time for you and increases the post’s character limit.

 

● Host a Contest:

 

One of the most popular ways to get more engagement on your social media is contest hosting. This is the best way to get more traffic because these people have a chance to get something. By doing this, one can easily engage more users with brands or influencers on social media.

 

So, based on the way you execute the contest, you can boost contest For example, share photos of your brand with a hashtag that will create more traffic. Not only new followers, but you will also get new customers. Facebook and Instagram are some of the most famous social media which host contests and get more traffic for your brands.

 

I hope you will get some very important Tips to increase Social Media Engagement. By using these Ways to increase Social Media Engagement one get easily get more social media followers. If you like my post then share it on your social media wall with your friends. You can also comment on my blog in the below the comment box.

 
Author bio:
 

Sara jacob work at Zithas Technology as a community manager. Zithas Technology is a Web development, Mobile Application development & Digital Marketing company with more than 12 years of experience in this field. We are the best IT service providing company with an extensive team of professionals.

Know Why Social Media Marketing Is Inevitable For Any Business

 

Know Why Social Media Marketing Is Inevitable For Any Business

 

A catch-all term for a group of sites yielding absolutely different social actions is social media. For example, Facebook is a site enabling all sorts of posting from short messages to stories, photos, and videos to links. While Instagram focuses on visual content.

 

At present, we can find that over 2.5 million people using social media and have created another virtual world. This is a vast audience for your brand rendering a major justification to why you should put effort into social media marketing.

 

Social media platforms are way more fruitful and potent in connecting with customers. It is helpful all over the marketing process, starting from brand awareness to boosting sales and leads along with customer support.

 

Not only do social networks allow you to connect with your customers but also allows customers to connect with you. It works both ways!

 

Some reasons why social media marketing is vital are listed here.

 

To build awareness

 

People will become buyers only if they know the brand. Consumers want to purchase from brands that are well known. Social media does the work of boosting your noticeability among a large number of viewers.

 

In addition to sharing content, you also have lots of possibilities to be shared too. It is not necessary that you will go viral, but you have made it simple for folks to talk about you.

 

It is noted that buyers that had a good experience on social media are likely to share it with their friends. Word-of-mouth influences 20-50% of purchasing decisions. Thus, when people talk about your brand or product on social media, it increases recognition, creates assurance and as a result increases the sales.

 

To convey dominance

 

People are becoming choosy and judicious about which companies they support. Before buying a service, all most every one browses it on the internet or social media.

 

Setting up sturdy profiles with apt content will build your brand’s domination over other akin businesses. Make sure you have an impression that is sanguine through social media, portraying your business is trustworthy, skilled, and communicative.

 

To show originality

 

No one will be interested in boring, informative and dull social media posts.

 

Reflect yourself in the posts. Posts should have a human touch in them and must reflect the real people behind the social profile. That’s what people want to see.

 

To stimulate engagement

 

There is constant metamorphosis going on over social platforms. Changes in trends, types of posts, and sorts of interactions; are updated continuously.

 

This may seem terrifying to entrepreneurs.

 

By exploring new ways to post, you can engage your audience. You need not be an expert, but you can always try your hand at varied approaches and ideas and learn as you go. You could post behind the scenes Instagram stories, a Q&A session through live Facebook streaming, or maybe a poll on Facebook. Eventually, you will learn what your followers prefer.

 

Generating content that creates conversations must be your focus. Some ways to do this are:

 
• Shout-outs to your partner companies
• Request feedback for your articles
• Asking open-ended questions so that the viewers can get actively involved by answering
 

In case, there is a negative comment, you have the chance to reply to the customer instantly. This is a golden opportunity to apologize publicly and boost the customer’s confidence in you. Even though it is a publicized reply, the exchange is very personal.

 

Also, if someone praises you, gratitude can be shown by drawing attention to their compliments.

 

To improve customer service

 

Social media has taken over the traditional face-to-face, calling, and emailing for customer care and help. The walls between the consumer and sellers. Individuals are turning to Facebook and Twitter for help or to get information, instead of calling the customer service lines.

 

Create your status as an accessible and concerned brand by immediately responding to queries on social media.

 

To enlarge affordably

 

Facebook and akin social media sites provide free profiles. Therefore, you can set up an account without incurring any charges.

 

Marketing can be expensive. And not every company has the budget for enormous campaigns. Unlike traditional marketing, social media can provide you with comparatively more returns for the resources you use.

 

The opportunity to reach a large audience and accomplish goals is provided through Facebook and Instagram ads, irrespective of the size or budget of your business.

 

It gives you the freedom to pay according to your preference while giving permission to access all features of the business page. The only expense will be promoting your ad or hiring a social media expert for your enterprise.

 

It is not only cost-effective but also time-saving. Over 84% of business owners on social platforms noticed that investing as little as 6 hours per week on social media efficiently increased their traffic, as per a report from Hubspot.

 

To enhance your SEO rank

 

Sharing on social media is effortless. And you are intensifying the probability of quality backlinks by putting up share-worthy content on your social profiles. This way, your content is not difficult to find.

 

Take full advantage of your business page. Use popular hashtags, optimize your page, create catchy pictures or videos, generate mysterious titles to shoot up the engagement and nurture your Search Engine Optimization (SEO).

 

To be aware of competitors

 

It is advantageous to keep track of what people are saying about your challengers.

 

One of the uses of this strategy would be to track complaints of your competition to reveal faults with their services which you can address to win new customers.

 

An apt example of this is provided below.

 
To be aware of competitors
 

Uber had made an offer of free ice-cream on Fridays but failed to deliver it. People had tweeted about this a lot. In response to these messages, SkipTheDishes provided free ice-cream in exchange of signing up for an account. And this way, the people disappointed by uber turned in SkipTheDishes customers.

 

Keeping a watch on competition on social media also enables you to know when they are launching a new product, running promotions, or releasing new reports.

 

Easy retargeting

 

A majority of buyers make wishlists on online shopping sites or leave products in the cart to shop later. Such people are potential customers as they have visited your website, looked at your products and decided what they want.

 

Leaving products in the shopping carts could be due to various reasons but someone who has paid much heed to your company must never be ignored.

 

Remarketing to individuals through Facebook ads is very easy. And it will give the users a feeling that they are being paid attention to.

 

Share with us how social media has helped your business in the comments below!

 
Author Bio:
 

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

New Ways To Find Instagram Business Hashtags

 

New Ways To Find Instagram Business Hashtags

 

“Hashtags are like road signs that direct your prospective people to your profile”

 

In this article, you will come to know the new ways to find business hashtags for the Instagram profile. Hashtags are designed to help and allow you to be a part of the online market and make you more visible. Hashtags are considered as Google Keywords for one to discover him. Analyzing how to find Instagram hashtags to gain more reaches and get introduced to more Instagram users. If you are worried about the chemistry of hashtags, do not worry I am here to help to come off this confusion.

 

How many hashtags can be used?

 

Up to 30 hashtags can be used on Instagram on each post and it highly recommended to use all 30 hashtags. It might seem like a lot, but it’s good to use more tags. The more hashtags you use the more eyeballs you get. It’s a great idea to use accurate hashtags to approach authentic followers.

 

Find Hashtags for Authentic Followers.

 

Be careful while choosing your hashtags because that must be specific to your business and image and make sure you attract authentic followers and ideal audience. You must be aware of some hashtags that attract spammers and images that are not associated with your business or photo.

 

The easiest way to get rid of this problem, you must verify every hashtag that it must be secure for you and your business because of one wrong hashtag and affect all your other hashtags.

 

What are Spammy Hashtags?

 

The best culprits that are a magnet for spammers are hashtags such as #instagood, #happy, #love and #followme to name a little. This kind of hashtags should be eliminated if you don’t desire to be spammed to lose with loads of smiley faces[a], or “follow me for free followers” comments. You can easily figure out the hashtags to avoid as they will have over 100,000,000 posts on them. Checking how many photos are posted on a specific hashtag not just helps you filter out the spammy ones, but also allows you to find those less important to mid-range hashtags which will help you stand out.

 

How to figure out the density of Hashtags?

 

Before using a hashtag, figure out how many posts have been uploaded on them. For this purpose, simply type the hashtag in the search bar of Instagram and your result will appear. The number of posts on a hashtag could be found in this way.

 

Never use a hashtag before verifying it properly as it can be a time-wasting act. As I mentioned above you should use up to 30 hashtags, so all hashtags used should be verified.

 

What’s a good ‘Hashtag Density’?

 

Let’s talk about the hashtag density. What should be the hashtag density, if you are wondering then here is the answer. If you have figured out the hashtag density by search process and verified every hashtag, then it’s time to get the accurate hashtag density.

 

Try not to use the hashtags having less than 500,000 posts in them as this hashtag would not be much beneficial for you.

 

Choose the hashtags that have 500,000 or more posts on them as these types of hangtags are usually trending around Instagram right now. They can surely help you catch more eyeballs and get more impressions.

 

Let’s consider you took a photo of the beach in Dubai. Your photo will have so many chances of getting placed in the top 9 photos if you use the hashtag #dubaibeach. No matter if the hashtag has the posts under 100,000. But it will work for you. Keep on niching & you’ll get yourself in the top position in some time.

 

How Can I Find Hashtag for a specific niche?

 

Let’s find some genuine and original people to discover you and your business as we know what to avoid and what to do.

 

For this purpose, you can use Instagram itself. Click on the magnifying glass on your Instagram screen, type in the relevant hashtag for your niche and the results will appear. All the hashtags relevant to your niche and search will be suggested by Instagram. You can find some appropriate tags for your niche by scrolling down the list of tags that are suggested.

 

You can repeat this process for every hashtag. Every time you place a hashtag, a new set of hashtags will be shown in the suggestion bar.

 

Be Specific!

 

Now let’s get a bit more clever with the hashtags. Let’s say you’re a fashion hairdresser, you’d be very tempted to use the hashtag ‘fashion’. But at over 350,000,000 visits on Instagram, you know your photo will be viewed for all of a crack-second on the front page for #fashion. Rather, we can get tactical and position down a bit according to your company and the photograph you are posting.

 

Make use of a hashtag #zomato on any food or drink photos.

 

Make use of hashtag #coffeeshots for photos of your coffee.

 

Make use of a hashtag #travelandlife on travel photography.

 

Make use of the hashtag #flashesofdelight on any pretty, pastel and feminine type photos.

 

Make use of the hashtag #HuffPostIDo to wedding photos.

 

Make use of the hashtag #wakeupandmakeup on photos featuring makeup.

 

Need some other great ideas?

 

Check out any of the Instagram accounts operated by your favorite magazines or websites inside your specific market. There are lots of who will feature photos that fit their style. All the details on what hashtag to use are usually in the bio part of their Instagram page.

 

Apart from this process of searching and using hashtags, you can Buy Instagram Followers Canada to become visible to more audience in very less time. It would also be an effective and efficient way of getting genuine and active Instagram followers. Follow the ideas given in this article and it will help you for sure.

Best Audiobooks For Social Media Marketing For Becoming You Pro

 

Best Audiobooks For Social Media Marketing For Becoming You Pro

 

Listening is the new reading. With individuals getting busier day by day, audiobooks are really helpful for people who are always on the go. An entrepreneur has infinite things on his agenda and to make time to read books isn’t easy.

 

Audiobooks really help at such times when entrepreneurs can do their work and simultaneously listen to them. Also, while commuting to work, plugging your headphones and listening to audiobooks really help beat that traffic noise and also help in making use of the time that would otherwise be wasted.

 

Amazon audible is one of the best ways to listen to high-quality audiobooks. Globally, people prefer Amazon audible to a large extent. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

 

Here’s a list of most popular audiobooks you could have a look at:

 

1. SEO FITNESS WORKBOOK – Jason McDonald

 
SEO FITNESS WORKBOOK - Jason McDonald

https://www.amazon.com/SEO-Fitness-Workbook-2018-Optimization/dp/B06XCXKCRF/

 

The way the information has been put up is really simple yet concise. It actually has tips and tricks which give digital marketing a whole new perspective. It’s great for beginners because it contains basics which really digs into the groundwork of SEO and Digital Marketing as a whole.

 

2. SOCIAL MEDIA – Marketing Blueprints

 
SOCIAL MEDIA - Marketing Blueprints

https://www.amazon.com/Passive-Income-Blueprint-Social-Marketing/dp/B07Q1K8TDG/

 

This book offers social media advice to those who are newbies in the field of social media marketing. The author does a great job of covering all social media platforms.

 

The social media platforms included are Facebook, Twitter, YouTube, Instagram, LinkedIn and Quora. Very easily written and explained, it contains facts and figures, jargons that are used in the social media world. It contains a lot of new strategies which you may not have been too familiar with.

 

What’s great about this book is that it leans towards brands more than influencers, this book focuses on how social media plays a great role in building brands and their online presence.

 

3. THE TAO OF TWITTER – Mark W Schaefer

 
THE TAO OF TWITTER - Mark W Schaefer

https://www.amazon.com/Tao-Twitter-Mark-W-Schaefer-ebook/dp/B076CXSXYB/

 

Great for people who don’t know how to use twitter for business needs. A great 101 for people who are new to Twitter. A really super easy going book, you can listen to it anywhere and understand how Twitter has gradually become a platform for entrepreneurs and businesses to boost their revenues by using just 140 characters. Really abundant advice and anecdotal experiences, what’s interesting about this book is the personal experiences given.

 

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller

 
Building a StoryBrand Clarify Your Message So Customers Will Listen - Donald Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/

 

THIS BOOK IS GOD. A complete solution for struggling entrepreneurs, this book is the real deal when it comes to marketing. The good news is these tips and tricks actually work! If you’re really skeptical about how to go about when it comes to marketing, this book actually talks about how to take your business seriously and optimally use the tools that are readily available in the industry. By the time you’re done listening, you’ll be filled with ample amount of confidence in marketing and be the boss at it.

 

5. The Best of Guerrilla Marketing: Guerrilla Marketing Remix – Jeannie Levinson, Jay Conrad Levinson

 
The Best of Guerrilla Marketing Guerrilla Marketing Remix - Jeannie Levinson, Jay Conrad Levinson

https://www.amazon.com/s?k=The+Best+of+Guerrilla+Marketing%3A+Guerrilla+Marketing+Remix+-+Jeannie+Levinson%2C+Jay+Conrad+Levinson&ref=nb_sb_noss

 

The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present the first book to deliver the best of Guerrilla Marketing.

 

It has amazing combinations of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. In this book, you it teaches you how to how to reframe your approach to branding, advertising, social media, networking and more ultimately, making more money, while spending less. Anyone who wants to grow his business on a low budget. This book definitely helps!

 

6. Unmarketing – Scott Stratten

 
Unmarketing - Scott Stratten

https://www.amazon.com/UnMarketing-Second-Everything-Changed-Different/dp/B07C5DMQ7T/

 

Unmarketing is an ‘out of the box’ driven book with phenomenal ideas on marketing. Marketing can get boring at times. However, this book is perfect for the times when you want to engage customers and the right ones in the digital age.

 

It will definitely make you question your old habits and will up your standards and your outlook on marketing. We bet you’ll never want to put this book down until you completely finish it. Scott has really connected with his audience and hit the right ones.

 

7. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life – Rory Sutherland

 
Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life - Rory Sutherland

https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/B07PQTT7B4/

 

Rory’s unconventional and amazingly curious approach has led him to discover that unusual places have the most compelling secrets to human decision-making.

 

For eg. What can honey bees teach us about creating a sustainable business?

 

How could budget airlines show us how to market a healthcare system?

 

Why is it better to be vaguely right than precisely wrong?

 

What might soccer penalty kicks teach us about the dangers of risk-aversion?

 

So, it’s a really interesting audiobook which is definitely going to blow your mind!

 

8. Hooked: How to Build Habit-Forming Products – Nir Eyal, Ryan Hoover

 
Hooked How to Build Habit-Forming Products - Nir Eyal, Ryan Hoover

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/

 

A big thumbs up, this book is voted as one of the best business books by a huge number of online readers. How do successful companies create things that really engage a great number of audience?

 

This book tries to give practical advice and solutions on how to fix the issue, and what may be going wrong while you’re trying to engage your customers. It’s so good that while you’re reading it, and while you’re reading it, you hope that your competition isn’t reading it.

 

I’m a digital worm, so I read & listen learn from different sources to increase my knowledge in digital space. Recently switched from books to audiobooks, if your just starting, option with amazon audible I has a wide rage of audiobooks and easy exchanges too. Check out my Audible detail review also audible provides free trial so if you don’t think audiobook is not your thing just cancel.

 

Let me know in the comments which audiobooks you have read and what you have discovered?

 
Author Bio:
 

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks.

5 Social Media Marketing Perks and Their Advantages for You!

 

5 Social Media Marketing Perks and Their Advantages for You!

 

In this generation of the highly technological and digital era, the possibilities of marketing a business are endless. You just need to know your target audience and have consistency in your marketing strategies. Many of the best virtual assistant companies online is a testimony of how social media marketing has helped them grow and eventually succeed in the industry. The internet and social media marketing strategies that they utilize made them visible to millions of web users across the globe.

 

Companies that can be found on the internet advertise, promote, and execute their brand identity just by going straight to the World Wide Web. It’s really funny and actually beneficial to know that once you have created a website for your business, nothing can stop you from letting the world know that you exist, especially if you start your marketing through social media with millions of users growing each day.

 

Social media must be the most powerful tool a business can use to be successful, and why is that? There are so many social media platforms to choose from and applying your marketing methods. Facebook, for example, is the most popular social media platform today, and according to studies, Facebook has more users than of any religion on the face of the earth, except for Christianity, but the number of users of this social media platform is closing in on them.

 

There is also YouTube, Twitter, Google+, and so much more. Why are we saying this? It is to give you an idea of where to go for advertising and marketing. As a business owner, we need to look for ways on how to gain profit and have more success in the future.

 

Here are 5 perks and advantages of social media marketing.

 

Cost-effectiveness

 

Performing marketing methods on social media is definitely cheaper than having your brand advertised on tv commercials of having huge billboards on major highways. Posters? Flyers? Streamers? Those are the prehistoric ways of advertising, they cost a lot of money and manpower just to put up. Nowadays, with a bit of a strategy, you can have your brand be known just by joining numerous social media platforms without spending too much money, and for sure, millions of people will be noticing you.

 

Industry Awareness

 

Social media marketing is the best way for people in your chosen industry to be aware that you exist. Let’s have YouTube for example. You might want to have a video of your product or service on this platform. There are people who are specifically searching for a product on this site of which they would want to buy if found useful and great. Posting an ad on social media sites like these will eventually increase your brand awareness, because if you still didn’t know, the watch time for “YouTubers”, according to statistics is more than 250 million hours a day.

 

Better Search Engine Ranking

 

SERPs such as Google interprets the quality of your website content, credibility, and influence with its algorithms, giving you the opportunity to have higher rankings on search engines. This is why you need to have excellent content on your website because once you perform social media marketing, search engines such as Google has its eyes on you.

 

Creates Good Brand Image

 

The more you do social media marketing, the higher the odds of being noticed. Millions of people every day are on social media platforms, make no mistake, you will be noticed! A content well-made, attractive, and full of potential for buyers will lead you to a good brand image, and people will be talking about you in no time. But the reality is, you need to have an awesome product or a fantastic service that can actually give satisfaction to your customers, and when you fail to give what a customer really needs, social media will also be your downfall.

 

Leads

 

This is the most exciting perk of doing social media marketing, leads! Doing your marketing strategies online and on social media creates exceptional leads and most of the time, sales. A post you made on social media will circulate, will multiply, will be shared, will be liked, and will be your weapon in your battle with numerous competitors in the market of which has their own marketing strategies wanting to topple other competitors.

 

5 ideas are great, such as what we have above, but there are more that can be used to make a business grow more. Well, if you’re someone who owns a business and doesn’t have time to do social media marketing, you can always turn to social media marketing professionals and companies that are always available to help. Where can you find them? They are just a search away on your search engine, knowledgeable, helpful, and most of all well-experienced in the field of social media.

 
Author Bio:
 

Karstine Mae Sanchez is a content marketer and a dedicated virtual assistant at OkayRelax. She loves writing content on business and works management, food, and nutrition, healthy lifestyle and travel. When she is not busy, you can find her at the beach, exploring different islands, seeing beautiful waves and walking in the sand.

How to Find Long-Tail Keywords and Rank for Them

 

How to Find Long-Tail Keywords and Rank for Them

 

What are the Long-tail keyword:

 

Long-tail keywords are the keywords that are used in the search queries by the people over the internet. More specifically long-tail keywords generally have more keywords and reside at the long tail region of keywords vs search per month graph, which is shown below.

 

So from the graph, we can observe that some specific keywords attract all the attention of people and people mostly use those keywords only for a maximum of their searches. For example, if a person wants to buy a book online then he or she will be very specific about the keywords to use as the title of the book, author of the book. So, in this case, you have to use these keywords along with few others so that the search engine chooses your site over the others.

 

But there is a myth that generally keywords consisting of more than 2-3 words resides at the long-tail of the above curve. I am here to bust your myth and make you understand about this matter in detail.

 

The effectiveness of long-tail keywords also depends on the topic that is being searched on the web. For example:

 

Case 1: people generally use the two keywords “rental cars” to search for rental cars available in their locality instead of “rental cars at ABC lane for 500 bucks only”. So if you use the later as your keyword to get traffic on your website then I will get little attention and lesser traffic. But, the first keyword will attract more traffic.

 

Case 2: people generally search for “how to change electric fuse” rather than “change fuse”. Here you can see that people will opt for the link which will have the keywords from the first quoted line.

 

So, from above it is clear that traffic on your website doesn’t depend on whether you are using long keywords on not, rather it depends on the topic that you are working on. From here we can categorize the long-tail keywords in two groups.

 

Long-tail of broad topics:

 

In this section comes the search queries which have few high volume search terms and large variation can be observed in the keywords. A good example will be the search query “how to boot pc”. These keywords will have large volume i.e. these keywords are used in a large number of searches and you can also see that people will be searching for the same thing yet use different keywords i.e. there is a large variety of keywords. In this case, to achieve search engine optimization you have to use the most weighted keywords, in this case, it will be “boot” and “pc”. In this way, your website will be ranked in a good position due to the use of weighted keywords as well as other keywords which also tend to bring some extra traffic to your website and grow your business. But, in the case of a broad topic, there are lots of sites which use the same keywords to attract traffic and they all get a nearly equal amount of traffic. So, using weighted keywords in case of broad topics doesn’t cause much change in the rank of your website. So, you can focus on other features of your website to make it more user-friendly and search engine optimized to rank up. Now how to find the perfect keywords for your website for any broad topic you choose to work on. You have to choose the keywords for your website then you go on any online site to see the traffic received by sites according to the keywords they use. Site Explorer is a good option to search the traffic received by the keywords you choose. There you can look at the sites and the keywords they use to get ranked in the top 5. You can also check the most used keywords and finally, you should check for the traffic they receive daily.

 

Topical long-tail keywords:

 

These are the keywords that are about specific topics and only specific keywords are needed to search the web. These keywords belong to the topics that are not a part of any big topic. For example “keyword eating” is not related to any broad topic so less traffic is already expected at the website related to this topic. Now the broad topics and keywords related to those are eliminated, here you need to focus on the long-tail keywords and their selection as in this case the competition with the other websites is going to be high. So, to rank up you need to use long-tail keywords to attract more traffic. In this region as the keywords don’t have much weight so you have to rely on the cumulative effect of each keyword. Now, you can select your topic and individual keywords and use modifiers with those keywords to attract more traffic. For example, your website is selling rubber bands. So, again you can go to site explorer and search for modifiers that can be used with your keywords. Another way to attract traffic towards your website whose topic is not part of a broad topic is to create FAQ links at the end of your well-established website. Sometimes people become curious and may go to the website. Though it is an optional case. So in the case of topical long-tail keywords, it is necessary to use proper and right keywords to attract traffic to your website.

 

Let us sum up all the things that we discussed. For broad topics, you must use more weighted keywords to attract much more traffic and in topical long-tail keywords, the keywords are less weighted and the sites are also less popular and not a part of a broad topic. So, use the above-detailed tips and get ready to start your work and earn some fortune. Good luck for the journey ahead.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

7 Fastest Growing Kinds Of Online Marketing

 

7 Fastest Growing Kinds Of Online Marketing

 

You might understand what online marketing is, but are you aware of all kinds of online advertising? There are now seven primary techniques for advertising your business or content creation services on the Internet.

 

Learning what every method is and how it can assist you in achieving your required crowd more effectively. So, what are these seven kinds of classifications of online marketing?

 

Why You Need To Use Online Marketing

 

Online advertising is the method of using web-based platforms to transmit a signal to prospective clients concerning the product, goods, or facilities of a brand.

 

For internet marketing, the approaches and strategies used include email, personal media, screen publicity, development of google engines, Google AdWords, and much more.

 

Marketing aims to achieve prospective clients on the network where they have the leisure to read, search, shop, and socialize Internet. New platforms for advertising and marketing developed through the broad implementation of the Internet for both company and private use.

 

There are also numerous advantages and difficulties associated with internet advertising, which mainly utilizes electronic media to lure, participate, and transform virtual tourists to clients.

 

Seven Different Types Of Online Marketing

 

Each of these seven Internet advertising kinds includes a variety of policies and techniques. Also, this type of internet marketing is mutually supplementary and often used jointly.

 

To know how they operate separately and together, we should examine the distinct kinds of Internet marketing.

 

Optimization of Search Engine (SEO)

 

Search Engine Optimization is a common and fast-growing way of web marketing. This method is about shipping via open and organic web searches.

 

In brief, the focus of this web marketing method is to optimize the internet contents of your blog and social media reports by using organic keywords, images, and other optimization techniques.

 

Social Media Marketing

 

Social Media Marketing is a method that uses social media tools like Facebook, Instagram, or Twitter to get exposure and sell. Organic social media advertising aims at creating a society and strengthening client interactions to promote value and allegiance.

 

First, you can place your brand in your niche as an agency. The validity of your brand shows by answering customers ‘ questions on social networks and encourages others to value your products or facilities.

 

There are several methods to promote your company by using free personal press advertising, and each system has several free advertising alternatives.

 

SEM and pay-per-click Advertising (PPC)

 
SEM and pay-per-click Advertising (PPC)
 

SEM and PPC techniques aim web-based users through ads and other paid google engine facilities compared to Search Engine Optimization (SEO).

 

The primary way to use this technique is to create keyword ads using Google Adwords that can assist you in getting the required keyword. Naturally, on separate sites, there are also google motors and advertising businesses offering various kinds of assistance.

 

This way, advertisers can customize policies in a far less moment than SEO to reach particular clients. Just note that if you’re not cautious, this type of marketing can cost you much more than anticipated.

 

Content Marketing

 

Content advertising is an advertising strategy that builds upon the creation and distribution of precious and meaningful and coherent contents. It enables a clearly defined crowd to capture and maintain–and eventually fuel rentable client activities.

 

Companies should use content marketing strategies to inform consumers, providing customers who in turn, award us with their company and allegiance with coherent and useful data.

 

Whatever sort of advertising you do, information advertising should not be something distinct but should be a component of your approach. In all types of marketing, including personal internet Marketing, SEO, PPC, inbound advertising, and product policy, quality information is included.

 

Email Marketing

 
Email Marketing
 

Since the start of the Internet, there have been phone marketing. This marketing technique enables you to reach your target group more quickly. Imagine how many individuals can be reached by emailing everyone in your shortlist with a straightforward newsletter or publicity.

 

Many firms ship custom mail to their customers and create their brand more efficiently and cheaply. You can do something which is just as effective or easier than leaflets and plastic coupons instead of investing cash on real products.

 

You can provide your customers in just a couple of minutes with updates, exciting news, reminders, etc. You can also print, direct mail and even flyers with these email newsletters. Send personalized messages that appear realistic and portray your company as you want when you use the correct instruments.

 

Affiliate Marketing

 

Affiliate or Associate marketing is the method of winning a grant by encouraging products of other individuals or companies. You discover your favorite item, promote it to others, and get profit for each purchase you create.

 

Affiliate Marketing is an excellent means of promoting other organizations and getting something worthwhile in return for your work. If you choose to, you can also offset individual companies for the promotion of your goods and facilities.

 

An excellent instance is to find an item, to promote it, and to receive a reward for every purchase which you cause.

 

How To Be An Excellent Online Marketer

 

Learn how to use the information. You must understand how to become a researcher so that you do more than regurgitate figures.

 

The issue is that the environment moves so quickly that individual marketers are fragile in the ankles when evaluating the information. But it is necessary to analyze. It is seldom to discover a marketer who only by figures knows and survives.

 

If you’re not a man of figures, it’s all right. Recognize at least the significance of numerical development and revision of policies. New software and applications are continually emerging. Some recycle the same characteristics, but others innovate.

 

A successful digital marketer understands how to grow their toolbox continuously with new technological instruments to enhance management and result management.

 

Takeaway

 

Remember that knowledge of your crowd and how to include them are before everything else. You may have a long list of abilities to possess, but improving digital marketing is no sprint. First, give priority to what is most important to you. Set objectives and start to work. Only to begin operating on it today is to become a stronger digital marketer.

 
Author Bio:
 

Chrizzy Adams is a prolific writer who aims to produce informative and relatable pieces of work for different content creation services. She also has several articles that can be read online for people who prefer to access information quickly. Today, Adams continues to publish her works online and has no plans on stopping.

What Are The Benefits Of Social Media Marketing?

 

What Are The Benefits Of Social Media Marketing?

 

Brand Visibility and its recognition is the most important thing for a Business to be successful. On average, about 80% of the Social Media Influencers are helping the Small Business people and Entrepreneurs for running their business efficiently. Social Media Marketing helps in creating the brand value and the cost for advertising is also less.

 

Here are some of the advantages of Social Media marketing:

 

1. Increased Brand Recognition

 

Instagram is all about Visual and graphic contents about all niches. Brand recognition is an important factor for a successful Business. Using the right strategy will gain more recognition for your Brand. One of the best strategies is to post the Quality content with the best pictures will gain more Brand awareness.

 

2. More Traffic Is Obtained

 

To generate more traffic, you have to post engaging and content, which would make you more popular. Be creative while creating your posts so that it will get the attention of many Instagram users. Taking professional photos will help you in getting more number of potential customers.

 

3. Get More Conversion Rate

 

When you have a Business account and you have products to promote it, then Instagram is the best platform to get more customers quickly. Use contests and giveaways and promote your Brand and the products consistently. Posting frequently and being engaged with the Instagram audience will get you more customers. You could get the conversion rate also more when you have a number of audience and followers who are interested in your product through your posts.

 

4. More Brand Credibility

 

When you are using your business account, use the Instagram analytics to find what your audience is interested in. Content marketing is one of the best methods used for creating more credibility for your Brand. Responding to your customer and getting feedback from them would help to improve your posts and also the authority of your Brand.

 

5. Easy Promotion Of Your Products

 

Promote your products efficiently through marketing on Instagram by creating a community for your niche. Create more reputation for your Business by making your product more visible to many users. Creating more Brand value can gain you more customers and not only on Instagram when you promote your content on other social.

 

6. Staying In The Competition

 

When you use the right strategy, you will be able to stay in the competition. Analyze your competitors and get to know the ideas of what other social Media Marketers are posting on their profile. Being an active Instagram user will bring more Followers and more social presence for your profile.

 

7. Cost-effective Strategy

 

Promoting your product on Instagram and other Social Media platform will reduce your time and your effort. When you have accounts on all Social Media platforms, try supporting them to get the expected results. Commenting and responding to the users will get you more Followers and improves Brand loyalty. Advertising on Instagram in less time saving and cost-effective method.

 

8. Boosting Your Products

 

Instagram is the best way to boost the revenue of the products by encouraging the user to connect with your Brand. Social Media Marketing helps in building a relationship between your Brand and your Customers. Instagram Ads is also the best way to boost the revenue for your products. Communicate with your audience and also increase the exposure of your product.

 

9. Connect With Influencers Of The Same Niche

 

When you connect with the Influencers of the same niche, you will get many audience and followers for your profile. Influencers who are the same niche help you grow your business by creating attractive and engaging posts. Collaborating with the Influencers can build your community and reach new audiences.

 

10. Efficient Targeting Of The Potential Customers

 

Instagram contains many niches and when you frequently post about your theme and your niche, you would be able to get your potential customers. Create your Hashtag or use the existing trending Hashtag to make your product get more visibility. When you post frequently, you will be able to target more potential customers. Instagram and other Social Media platforms could be used for generating more revenue by getting more potential customers.

 
Conclusion:
 

Through Social Media Marketing, you could increase brand awareness and gain more traffic for your website. Brand visibility and recognition are obtained and Brand loyalty is built. Effective Social Media Marketing helps you connect with other Influencers. Easier to get more potential customers and also the best way to improve user engagement. Conversion rate is improved with less effort and time.

 
Author Bio:
 

Clara is a passionate content Writer and curious about some of the niches of Social Media platforms and also writes about Health & Fitness Bikes. She is an Enthusiastic writer for TwitRounds.

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

 

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

 

Email marketing has been around for a couple of decades, earlier than text messaging was even created. But did email marketing become better through its history than SMS marketing? We’ll find that out in this article.

 

The advantage of one over another in terms of lead generation is not absolute. Both have their advantages and disadvantages. There are five factors to consider for email and SMS marketing comparison.

 

1. Open Rate

 

Email is convenient to use and it’s free. This makes it useful for work, studies, promotions and etc. The multifunctionality seems like an advantage, yet it is not here. The reason is that people use multiple email accounts and they don’t pay attention to every message they receive there. Moreover, when they receive too many promotional messages, most of them end up in the spam.

 

Compared to email, people only have one channel to receive an SMS with. They don’t receive tons of text messages daily, so they pay more attention to their text messages. Besides, people prefer text messages for more personal communication.

 

Because of these reasons, text messages have higher open rates than emails. In fact, text messages have around 98% open rates, whereas email has about 20-40%. This corresponds with their ability to generate leads too, which gives an obvious edge to SMS marketing in this category.

 

2. Response Rate

 

Generally, email response rates depend on the database and content of the message. Cheaper databases have more random emails, so most messages either don’t reach anyone or end up in the spam folder. Regarding the content, private offers or other similar promotional messages tend to get higher response rates.

 

SMS response rates don’t depend on anything but the content. People prefer to receive special offers through SMS. Therefore, text messages that offer something special are more likely to get responded.

 

The actual numbers for email and SMS response rates are respectively around 6% and 45%. Moreover, most text messages are opened within 90 seconds after being received. This increases the chances for lead generation by text messaging, giving yet another point to SMS marketing.

 

3. Cost

 

Sending an email is obviously free, so it should’ve gotten an advantage here immediately. However, it is not as simple as that. Companies need bots to send automatic messages, sort them out and obtain statistics. Lead generation would be totally ineffective without those tools.

 

SMS marketing cost is mostly the price of each message. Providers usually offer the rest of sorting out and sending automatic text messages. Typically, the prices are different for each country and cell phone mobile carrier.

 

SMS marketing can cost companies from $20 up to $80 per 1000 messages. On the other hand, the price for email marketing bots start from $9 and can reach to $1000 monthly. Considering that most companies choose cheaper packages and they still help them generate leads, email wins this category.

 

4. Click-Through Rate (CTR)

 

Click through rate measures the ratio of clicks on the links that a promotional message contains. It is one of the most precise measures to understand the number of generated leads. Email CTR depends on the nature of the email campaign and its call-to-action degree. Usually, personal offers and discount messages get higher CTR.

 

SMS CTR is also affected by the type of the campaign. The issue here is that people reading emails obviously have an internet connection. Whereas text message receivers may not have one when they receive an SMS, which can affect the click-through rate.

 

Regarding the percentages, text messages have 19% CTR as compared to emails, which have only 3.2%. The main reason for such a difference is that text messages are shorter and people prefer receiving them over emails. Higher CTR means that SMS has a higher chance to generate leads, so it wins in this category.

 

5. Personalization

 

Personalization is essential for marketers because it makes customers feel special. Emails do a great job here allowing marketers to use various visuals to make their messages more appealing. Although it has a character limit, no reasonable message can ever pass that limit. This creates more room to get creative and personalize messages for customers.

 

Text messages also allow marketers to personalize offers and promotions. Most SMS providers have built-in templates for personalized offers. However, marketers are bound within 160 characters and can’t pass that limit.

 

Since email has much more space to use text and visuals, it is more practical for personalization than text messages. Thus, this gives an edge to email here, making the overall score 3:2, meaning that text message marketing is still better for lead generation. Indeed, it is more effective with a slightly higher price.

 
Author Bio:
 

Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key. He currently is working as a marketing specialist at SendSMS which is providing SMS marketing service globally.

How To Boost Website Traffic With Bulk SMS Marketing?

 

How To Boost Website Traffic With Bulk SMS Marketing?

 

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

 

Why website traffic is important?

 

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

 

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

 

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

 

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

 

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

 

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

 

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

 

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

 

Embedded links

 

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

 

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

 

Incentive’s boost the process

 

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

 

Professional team to your assistance

 

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

 

Keep it short

 

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

 

Utilize SMS API

 

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

 

Promotional SMS

 

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

 

Re-targeting SMS

 

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

 

Feedback Survey

 

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

 

Reminder SMS

 

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

 

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

 

In this way, you can boost up the website traffic with bulk SMS marketing.

 
Author Bio
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.