6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

4 Essential Tips for a Successful Content Marketing Strategy

 

4 Essential Tips for a Successful Content Marketing Strategy

 

Nowadays, content becomes the emphasis part of the business.

 

So, cling on content marketing is essential to get success for your business. Because of content up with multiple advantages which include higher domain authority and search engine rankings, more referral and social traffic and expanded change potential.

 

One more explanation behind its fame is the incredible outcomes gotten with least direct expenses. This implies you require thought and an arrangement to execute it.

 

To get the advantage of all the factors to mention above it is very important to have a strong content marketing technique. So, after talking members of content marketing company India we created some essentials tips for an effective content marketing strategy for your business.

 

Make proper Inside and outside research:

 

The research incorporates examining your competitors and understanding the market and your optimal customer’s issues. Make content your customers request as opposed to expounding on what you think the perusers need. The most exceedingly wrong sort of content marketing begins with organizations concentrated on appearing extraordinary their product or service is, rather than filling a void or tending to an characterized torment point.

 

The best content is never about your organization, your products or yourself. Instead, it begins with acknowledging a torment point and the ideal approaches to comprehend it (counting your answer). Putting your customers’ needs over your own forms trust.

 

A solid headline: A headline either attracts perusers or pushes them away

 

According to Copyblogger, eight out of 10 individuals will peruse your headline. Two out of 10 will read whatever is left of what you composed.

 

Utilize the ‘four-Us’ way to deal with compose clickable headlines

 

Make the headline valuable to the peruser by disclosing to them how might this benefit them. It should raise the peruser’s interest to click. To make it search-engine friendly, the length should be less than 70 characters (a large portion of a tweet) while there are numerous equations for composing the typical headline, A/B test every variant of the title to know which one works best for you.

 

Implement call to action (CTA):

 

The best call to action enables the customer to find the subsequent stage in your content campaign. This can incorporate a free product preliminary, engaging video, in-person interview or select for an online course.

 

The more esteem your content methodology conveys, the almost satisfied your optimal customer is to connect with and work with you. Would you be able to offer them a free sample or a markdown on the product? When you realize the lifetime estimation of your purchases, you’ll understand that it’s not the vital deal, but rather the usual deals you’re after.

 

Multiple content formats: Use various content organizations to lead the visitor to your products and services.

 

The accompanying sorts of content arrangements produce more focused on leads.

 

Guides: Detailed how-to guides position you as a specialist in your field. Long posts show up on Google when long-tail keywords are searched. Tackle a genuine issue your audience faces with the itemized how-to control.

 

Listicles: People are occupied; they’d acknowledge if you pull up a thorough list of the considerable number of assets to enable them to settle on increasingly educated choices. Make a list that fills a need or takes care of an issue and makes it skimmable since regularly it is skimmed and not read.

 

Case studies: Include storytelling in case studies to associate with your audience. Set up the world and how the issue adversely impacts the customer’s life. Stand up to her with different arrangements. In the last stage, demonstrate how your organization offers a life-evolving arrangement — discussion about both achievement and disappointment. Keep in mind; the story is about them while your product is a little piece of the voyage.

 

Visual content: Visual content is engaging, vital, and compelling as it enables the audience to process, grasp, and hold more information rapidly.

 

Different audiences prefer expending content in different visual structures. Repurposing content in a visual arrangement expands the life of the content and gives all the more value for your money.

 

These are some demonstrated visual content sorts you can utilize:

 

Slides: Break down complex information into effectively absorbable slides on SlideShare, which has more than 60 million extraordinary visitors. Recount your stories using impressive visuals and incorporate a call to action to amplify the adequacy of your presentation.

 

Infographics: Infographics get 3X times more likes and offer via web-based networking media contrasted with different sorts of content. Attempt to constrain the measurements to 10– 12 concentrated on a single topic with the length of the infographic, not more than 8,000 pixels. Anything over this may result in a confused blend of raw numbers.

 

Videos: Video content has been the most engaging and intuitive kind till date. Make videos with great content to draw in the viewer. Push and advance them over every conceivable channel to the point that they turn into a web sensation.

 

Guest blogging: This procedure manufactures mark mindfulness, sets up your authority, and enhances search rankings.

 

Cradle utilized guest blogging to go from 0– 10,000 customers in nine months. The advantages of guest blogging include:

 

Pulls in consideration of customers searching for comparable services.

 

Joining guest posting with on-location content technique prompts better SEO, more traffic, and more noteworthy changes in a brief timeframe period.

 

Building connections to stretch out the guest presenting on your customers, along these lines expanding their range.

 

To develop your notoriety rapidly among the important audience, share your insights on both more prominent general destinations and littler specialty sites. Connect with another viewer, get set up as an idea thief, and increase excellent backlinks.

 

Following the key performance indicators (KPI): Only 21 percent of advertisers are active at following the ROI of their content marketing.

 

While each business has different KPIs, identify those pertinent to your business before beginning the content marketing campaign. The key execution indicators to gauge the accomplishment of your content marketing are:

 

Estimating traffic: Unique visitors, site hits, total backlinks, and wellspring of traffic.

 

Estimating commitment: Bounce rate, new versus returning visitors, time spent on site, shares by content sort, and some remarks.

 

Estimating changes: Opt-in rates, navigate rates, number of leads, and ROI.

 

When beginning another campaign, track the traffic. When the visitor numbers go up, start estimating the content commitment rate. In the wake of building a lot of faithful perusers who draw in with your content usually, center around evaluating the change rates and at last the ROI of your campaign.

 
Author Bio:

Merry Waran is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Content Marketing Company India Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Want A Thriving Business? Focus On Social Media Marketing!

 

Want A Thriving Business? Focus On Social Media Marketing!

 

Social media marketing is a strategy that involves the use of social media platforms like Facebook, Instagram, Twitter, etc. On these websites a business promotes its products or services. The kind of growth which is seen in social media promotions has been unbelievable. Also abbreviated as SMM this marketing methodology provides the businesses a word of moth feedback, from its existing as well as potential customers, and accordingly they modify and redesign their products and services to meet the needs of the users.

 

There are various types of strategies that work within the social media environment and promotions are done through a well-designed and managed marketing campaign. Also important is setting the scope.

 

Nonetheless, there has been tremendous growth in this sector. This Article is focused on the concept of SMM as a way to make a business thrive in a very competitive world. We have also taken inputs from a top-level marketing agency, so that we give you the real facts on what is Social Media Marketing all about. Now, let’s start with our analysis.

 

What Is Social Media Marketing?

 

Social media marketing is a medium used by the digital marketeers to garner web traffic and attract attention. This process is helped by social media sites like Facebook, Google+, Instagram, LinkedIn etc. Actually this medium is used as a strategy to network with people who are looking for products and services that a company markets and also with the industry experts who have an influence on the market. The communication so developed then becomes a stepping stone for building a long term relationship between the like-minded people. This process also generates valuable leads which come in handy for acquisition of new customers.

 

Look, there is a constant competition that is going on among the rivals and all of the players look for a bigger share of the pie. So, it is logical to be wary about how your rivals are fairing, especially when they are selling the same product or service as you. You and your competitors are sailing in the same boat so it makes sense to understand how they are pitching products and services.

 

Next, we should analyze the reasons that a business should keep social media marketing as their primary focus.

 

SMM As A Revenue Engine

 

When we read the reports of the marketing and business analysts including those provided by the marketing agency we mentioned above, we found that most of the business marketers achieved huge marketing success from SMM. Simply speaking the social media websites like Facebook and Twitter have helped in a strong growth for a business and have been the reason for a company’s success. These are real reports that were published in some of the leading business magazines like Forbes, Bloomberg Businessweek, etc., during the last 3 years. It is now no secret that social media marketing has provided businesses an easy and effective way to create appeal for their products or services, regardless of how big or small the targeted market maybe.

 

Through the process of social media marketing businesses get the ability to reach out to wider audience. Moreover, company’s are able to implement new and unique ideas to target potential customers and establish one-on-one communication with their customers, which is also on a personal level.

 

Conclusion

 

Nonetheless, in order to gain the maximum benefits of social media marketing the marketeers should have in place a well-planned strategy. There should be no confusion regarding the goals of the company and what should be done, to achieve those goals through an established social media marketing strategy. The present need is to bring positive changes in customer outreach and company’s focus should be in that direction. If the company is able to create an effective social media marketing strategy, and their team works on it wholeheartedly, then revenue growth is yours for the taking!

 
Author Bio:
 

Jones Smith is a writer and marketing expert working for one of the leading marketing agency Toronto. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on. He constantly explores trends in content marketing and uses them to increase engagement and ensure success.

Power of Social Media for the 21st Century Marketing

 

Power of Social Media for the 21st Century Marketing

 

In the virtual world of hash-tags, repost, likes, shares and subscribe, social media plays a significant role in marketing as well. Though it is platform to connect with people around the globe and stay updated on the current happenings, it is also proving to be a great place for earning customers for your brand.

 

As Statista suggests, by 2019, there will be approximately 2.77 billion social media users in the world. Imagine those many people knowing and connecting with your brand! Wouldn’t it be a successful platform to advertise and promote your products, services or brand?

 

We bet, it will be! Curating a list such key points, in this blog, we will be discussing the power of social media in the 21st century.

 

    Why Is Social Media Marketing Important Today?

 

Social media marketing has completely transformed the traditional marketing approach. While once new products were announced and marketed using print, broadcast and referral approach, with social media marketing things are simpler and easily accessible.

 

And, if you are still going old school, you’re incurring a huge loss for your brand or organization. With that being said, let’s discuss why is social media marketing important? And, how avoiding it can cost your business a significant loss!

 

1. Connects Your Target Audience

 

Everyday millions of people scroll through a number of sites to find a product or service of their choice. Regardless of the industry or sector, social media provides you an opportunity to connect to those people. Every content, advertisement, video or infographic you share on social media platform increases your chances of interacting with your audience.

 

Brands like Nike, Dove, Coca-Cola, L’Oreal, etc., are perfect examples of audience engagement and interaction. And, we all know, how successful they are. Thus, it is fair to point that social media marketing helps in understanding your audience better than any other marketing approach ever could.

 

Besides, connecting to the target audience is easier and more personal through social media. All you need to do is – keep your social posts interesting and enlightening. The rest will take its course step by step.

 

2. Works as a Grapevine

 

Happy customers are loyal customers! And, they further bring more value with themselves. For instance, how many times have you recommended your friends or family a shopping site just because you were satisfied with its service?

 

We guess, many! Similar is the case with social media marketing. If your audience is happy with your campaigns and services your brand is offering, they will promote it without saying. As per facts, 71% of clients who had a positive social media service experience with a brand are likely to suggest it to others.

 

And, this is not all! With just the word-of-mouth your brand can gain customers you didn’t even know existed. In other words, connecting to the audience through social media is the fastest way to create brand awareness.

 

As we say, it works like a grapevine. From one person to another, the information travels so fast that the future of the product or service can be easily determined given the type of response you get from your audience.

 

3. Builds Brand Authority

 

Social media marketing totally works on the type of content you are sharing with your audience. Brands that have the best products and have deep understanding of the benefits of their products impresses the audience the most.

 

For a simple reason, the audience or customers are curious to know everything about the product you are proposing to them. Until and unless you offer them the best of the knowledge of the product, they might not trust your brand.

 

That’s the reason why brands focus on promoting their survival story, history and testimonials. These types of posts tell the customers what’s unique about the brand. As a matter of fact, it builds trust of the audience in the brand.

 

Other than this, being transparent with your customers is another strong authority building social media strategy. Brands address criticisms as they arise, which can help in gaining the faith customers place in your business.

 

4. Less Investment, More ROI

 

Social media marketing is a prompt, inexpensive, and the most effective way to reach a wider audience. It helps you cut unnecessary marketing costs, without compromising the output. How?

 

Well, as a matter of fact, social media platforms include millions of potential customers, colleagues, and competitors. And, they are accessible to everyone for free. Also, an average Facebook ad costs $0.97 which is way less than what you would have paid for printing out a few flyers.

 

Other than this, social media marketing also acts as a real time saver. According to statistics, 95% of the marketing professionals who use social media confirmed that just by spending 6 hours per week on social media increased exposure for their businesses. Could you expect any better way than this for marketing?

 

5. Multiplies Organic Traffic

 

Another major highlight of social media marketing is the fact that it helps in driving organic traffic to your brand’s website. As you post content with keywords and images related to your brand and category, it attracts new potential customers to your site/page searching for the same.

 

The more knowledgeable your content information is, the higher the chances of driving traffic to your website. In addition, being active on social media also draws traffic to the website/page. The improved visibility and engagement with the content helps to boost its reach.

 

And, therefore, is an imperative part of any strategy to develop organic high quality back-links. Other than that, optimizing your brand’s social media profile helps in making your brand appear in the organic search listings.

 

6. Drive Sales

 

As per statistics, marketers who have been using social media for more than 3 years say that it has helped them increase sales. The major reason behind this progress is that your audience is way more active and approachable on social media.

 

Besides, when you amalgamate your brand with the known faces, it attracts your potential customers. For instance, travel influencers like Johnny Jet, Chris Burkard, Louis Cole, etc., have a huge number of followers on their social media accounts. People tend to visit the places, try food joints, and take part in activities suggested by them.

 

Thus, their partnership with various brands likes Marriott, Toyota, MTV, Greyhound, etc., helps the companies in driving sales. All you need to do is partner with these influencers to feature your product in their posts, pictures or videos. Also, you can have them tell an appealing story or journey of your brand.

 

And, that is not all! When the influencers give open reviews about your brand or provide tutorials about your product/service, the audience ought to try it. As a result, increase in sale and popularity of the brand.

 

7. Aids in Managing Brand Reputation

 

Maintaining online reputation of the brand is significant as one bad review from an unsatisfied customer can bring a wedge to your business. As per a survey by BrightLocal, 88% of the people confirmed they trust online reviews as much as they trust personal recommendations.

 

Therefore, it is only fair to say that if your brand develops a bad reputation on social media, you might lose your customers. For instance, brands like Adidas, Dove, Uber, McDonald, etc., experienced negative response from the audience due to their appalling social media campaigns. However, they were quick to remedy it by apologizing or withdrawing the services at once.

 

In other words, defamation itself may not damage your brand. But, the way your brand responds to it can straightforwardly impact its reputation. Thus, always try to be pro-active remedial on the comments or reviews left by the customers as they can make or break your brand reputation.

 

8. Humanizes Your Brand

 

Unless you are just looking for a way to survive in the market, it is imperative to establish a connection with your audience. People must know that they are not just a potential target for your brand. And, you are not just an establishment looking for a way to make money.

 

The audience should believe in your brand values and how your product or services are developed keeping in mind the best interests of the customers. The simplest way to achieve this is through social media.

 

Instead of copy-pasting or relying on automated replies, try to know your audience. Understand their concern and reply accordingly. Most of the times what puts off a consumer is negligible response from the brand. When it’s your mistake or consumers are experiencing a problem, acknowledge and be transparent about it. This proves you care about your clients and they hold value for your business.

 

Wendy’s Facebook page is an excellent example of brand-customer connection. They actually take time to read and respond to their customer complaints. And, this is what makes their brand standout from its competitors!

 

9. Watch Your Competition

 

Apart from finding your audience’s preferences, tastes and behavior, social media also helps in monitoring the competition. For example, if your competitor’s product or service is lagging on some platform, you can use it to win new customers by directly addressing it.

 

Famous brand like Nokia failed miserably when it ignored the rising demand of upgraded software. The company kept focusing on the hardware which led to its offset. In that period of time, Samsung, Sony, HTC, Apple, etc., took liberty of it and launched phones that outperformed than Nokia.

 

Though social media marketing was not prevalent at that time, it is now. You can find various ways to map your progress as well as your competitor’s. Some popular tools for monitoring competitors include SocialMention, Marketing Gardener, SEMRush, etc.

 

After Thoughts

 

Social media marketing is here to stay! If you are still unaware of the benefits of social media marketing, then, it’s time to get in the game. The longer you wait, the more your business will suffer. However, with strategic planning and proper implementation, it can help you flourish your business.

 
Author Bio:
 

The blog is presented by Sharda University. Sharda University is one of the largest universities in Delhi National Capital Region (NCR) offering 216 varied programmes.

 
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Social Media Management Is The Need of The Time

 

Social Media Management Is The Need of The Time

 

With a whopping 2.62 billion social media users around the globe in 2018, social media influence is undoubtedly something to contemplate upon.

 

When in their spare time, nearly 2 billion people spend on scrolling social media platforms; the sole reason it being interactive and fun.

 

Furthermore, as there is no shortage of any information in social media, it turned out to become a boon to the society.

 

A social media strategy allows you to get noticed by your consumers over your competitors. Your brand becomes visible to the digital eyes making it easier for your customers to find and connect with you.

 

Moreover, if you introspect, social media marketing is possibly the most cost-effective way. Create an account and sign up. It is almost free for major social networking platforms. An uptight online presence can make or break your brand.

 

So, how could marketers miss the incredible opportunity of acquiring customers through social media?

 

Marketers started finding out ways to channelize the personalized data to target potential audience on social media platforms. They already had a customer base which was managed by marketing technology software, but to entail more interaction social media came into the game.

 

Social media engagements gave them the advantage of utilizing the two-way communication with their target audience so that they get to know their wishes, and can cater to their interest with ease. Also, you get to reach and target more people than you can do through other marketing channels.

 

Maintaining the brand efficacy in the market needs to induce trust within consumers. Value addition is inevitable to build brand loyalty which persuades customers to share and subscribe.

 

Conversion happens when there is a sense of trust. The trust factor consists of Quality, promotional activities and interaction with consumers.

 

1. Quality

 

Quality prevails in this section, the quality of the product service or contents shapes a brand. In the long run quality with innovation is what marketers deal with. Through research of the existing elements must be carried out and action must be taken based upon the insights.

 

2. Promotional activities

 

Promoting content on social media contain everything about a brand itself. It is inevitable to provide quality information to keep the trust score flying high. Rushing or pushing posts deviates brand personality.

 

3. Interactions

 

Customers are assets, interacting with consumers on social media platform makes the customer confident and thus aids brand loyalty. Answering queries in real time and providing support also engages customers on a real-time basis. Customers don’t feel alienated, and this opens up the vast possibility for marketers.

 

But there came a dilemma as which platform to give more preference over the other.

 
But there came a dilemma as which platform to give more preference over the other
Source: amplifymm.com/
 

When planning to get your social media ideas right, you cannot choose one platform over the other. Combining all the platforms is the key to a successful social media campaign.

 

Hence, social media management tools came into the picture. Social media management platforms started showing significant impact on brands garnering scalability and targeting the desired audience in an amicable channel.

 

Although in the preliminary stages it lacked clarity, however with the involvement of artificial intelligence and robust algorithm, the processes became automated. Social media strategy handling tools allow you to schedule posts, check insights of your audience interaction and do many more.

 

These tools have expertise in modifying their influence based on the mindset of the audiences in each of these platforms. Social media analytics tools provide valuable data and help in understanding which posts are doing well in your targeted niche. These data could include aspects such as the mood of your market, relevant issues that are trending, operational metrics for particular posts that you have used in the past and competitive analysis too.

 

To leverage the benefits out of social media marketing, invest in the most useful tools.

 

Here is the list of five best social media management tools which you can use.

 

1. HootSuite

 

HootSuite makes it easy to add multiple accounts and manage posts and contents cross-platform. It is amicable to schedule posts and thus saving time for creative work.

 

2. MeetEdgar

 

MeetEdgar re-posts the quality posts when in need. The system analyzes the best interactive posts and re-shares when in need automatically. It pulls a lot of traffic on the go.

 

3. Buffer

 

Buffer tracks the links and examines the contents which are getting the most hits. Same contents are allowed to be customized for various social media platforms and shares the best contents within a fixed time frame.

 

4. IFTTT

 

“IFTT” stands for “If this then that” contains self-learning algorithms which automate the plan of action based conditional modules. Prompt and action mode allows marketers to manage individual tasks comprising of deletion of contents, updating apps, enabling contents on any social media platforms.

 

5. TweetDeck

 

TweetDeck is free and provides a multi-column user interface indoctrinating conversations, news and information based on the user’s interest. TweetDeck gives the opportunity to create great contents in real time.

 

All social media management tools that are available today comprises the evolution of social media marketing and reputation management.

 

Verdict

 

Having a great social media marketing strategy is not everyone’s cup of tea.

 

A brand which has good market penetration may become senile if not having an excellent social media reach. Few tactics sustain and can withstand the external pressure of creating a brand presence, whereas others do not.

 

Further, there can be no perfect time to start building a social media marketing plan. If you think you can do it with your limited resources, without even utilizing social media management tools, then follow your heart. Later you might find that starting a new marketing strategy is not that tough; you only need to keep patience. An excellent social media strategy can help you to change the way you do business.

 
Author Bio
 

Sreejani chose to spread her knowledge about content marketing through her writing skills. She serves as a Content Writer for Way2Target. Is well versed in strategizing content and her articles are known to ignite engagement amongst seasoned writers to everyday people. Believes in content being only a tree in the forest. Has a dash of tenacity and thus thinks audience multiplicity as a critical challenge to conquer.

Tips on Measuring Your Digital Marketing Campaign

 

Tips on Measuring Your Digital Marketing Campaign

 

The ads that one comes across while surfing on Facebook, Instagram, or any other online sites are nothing but digital marketing. A digital marketing campaign is a marketing strategy adopted by companies to increase their brand awareness and visibility amongst the audiences and various other online digital platforms. It’s an excellent way for the companies all over the world to establish their strength and position in the market.

 

Now the question is how do you start the campaign? Basically, the digital marketing campaign starts with the planning where you make a rough outline of your strategy. Then, the next step is development where we start to implement the outlined marketing strategy that was produced in the first step. Finally, the management which tells how much the strategy has worked and has been a success. Out of the many strategies. There are a lot of well-known digital marketing agency of Australia which offers many digital services to various companies all over the globe, one of them being ppc services Sydney that offers a proper PPC solution.

 

With the technology upgrading, the companies have learned new ways of promoting and earning money. Digital marketing has made it easy for these companies to grow their target audiences by promoting their companies through advertisements on various digital platforms. However, just giving the ads doesn’t solve the entire problem. Measuring the digital marketing campaign is an important step for any company seeking these digital strategies. For any company it becomes compulsory to check the success rate of their campaign and to what extent have they made an impact on the various digital platforms.

 
Digital Marketing
Source: Pinterest
 
Following are the tips to be restored in mind while measuring any company’s digital marketing campaign:
 

1. Sales:

 
Sales
Image Source :forbes.com
 

Sales are the best indicator for checking whether your digital marketing campaign strategy has worked or not. If you see that after your campaign, your online as well as on-store sales have taken a toll it simply means your strategy has been effective in improving your position in the market as well as on digital platforms. So, to measure your digital marketing campaign, sales are one of the effective tools.

 

Also Read: Digital Marketing Strategies to Increase Online Sales

 

2. Using effective tools:

 
Using effective tools
Image Source : itechbuddy
 

There are various online tools which help in measuring the digital marketing success rate of companies. Some the effective tools include, Google analytics which helps in analyzing the overall performance of the website, Google alert which is used as a social media tool, webmaster which keeps a thorough check on the things going within the website and so many more. Such tools basically control what goes on the websites and help companies in analyzing their performances depending upon the reach of their websites which they check with the help of these tools.

 

3. Traffic:

 
Traffic
Image Source: amazonaws
 

Traffic means how many visitors checked or open your website and showed interest in it. It shows how much data has been sent and received by the website. One can analyze the traffic on a website using the tools itself. High traffic on a website is an indicator of how well your company is doing because of the digital marketing campaign. It’s indirectly related to more sales of the company meaning the company earning more revenue than it did before the campaign.

 

4. Calculation of impression:

 
Calculation of impression
 

By impression, we mean the reach of your website. How many people have actually opened your website is what impression means. It’s usually when the company’s website leaves a good impression on the audiences that it leads to the high impression on a website. It’s like a measuring tool telling how many times your company’s ads were shown on various digital platforms.

 

Evaluation is an important step involved in a digital marketing campaign. You cannot know how your company has been affected by the digital marketing strategies if you haven’t evaluated your campaign’s success rate. For companies to improve their digital presence, they opt for a variety of services. A digital marketing company in Sydney offers an effective chance to gain influence on various digital platforms all over the world. Now, to know if this and many more services have worked at all, make sure to analyze how effective your campaign was. It’s only when a company evaluate its performance it knows where it stands in the real market with all the other companies in competition.

 
Author Bio:
 

Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link-building, social media marketing, and many more.

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

5 Simple Steps To An Effective Digital Marketing Strategy

 

5 Simple Steps To An Effective Digital Marketing Strategy

 

B2B businesses in 2018 arrangement to build their interest in Email, website and social media marketing according to MarketingProfs. Enterprises are trying their best to develop their sales and lead online. So, to get higher conversion it is essential for you to pay more focus on the strategy you are using for different online marketing channel, And you must have a strong understanding of them.

 

So, below are the best five techniques to get your online marketing strategy on the strong ground.

 

1. Understand Your Target Market

 

It is essential to move around your target audience and know their characteristics. There are number of businesses make a customer avatar or persona to dive profound into both their statistic and psycho graphic features. Neglecting what customer want for you is a solid reason behind falling of many businesses. They only focus on the product or services they develop, they take it as a fascinating and start marketing it. If you follow this without knowing your customers, then you are pursuing a losing fight to reach on top.

 

Take a gander at your present customer base if you have one. What are their key demographics? Take a survey to know more about what they want.

 

There are organizations that emphasis exclusively on target statistical surveying. If you have a good budget, put resources into this.

 

If this is another endeavor, surveying people who are in your target specialty. Then look for where they are on the internet and begin to join those groups or discussions or social media platforms.

 

2. Give them what they need

 

When you have a reasonable understanding of your target group, the 2nd step is to discover what they need and make products or services they require. When you know your market well, it’s anything but difficult to identify regions where there is execution or quality hole that you can fill.

 

3. Convey the Goods

 

When you locate a hungry group of people who are urgent for your products or services, your next step is to think how to put particular services in front of them with a convincing offer.

 

Contingent upon your business model, this includes eye to eye or physical contact, or you may have exchanges online using your site.

 

Before you can make your offer, you have to consider the expense of your product or service. You can look into your rival valuing, evaluate production and conveyance costs for the correct net revenue. You can likewise consider the psychological esteem that your merchandise give to your target showcase.

 

4. Pick the Right Promotion Method

 

There are a variety of promotional methods which can make anybody confounded. Some of the promotion methods include:

 
– Promotional Method Using Offline Path,
– Promoting in on TV,
– Facilitating or sponsoring events,
– Promotional things,
– Coupons,
– Send direct Email,
– Systems administration in the network (Meetup groups or Chamber of Commerce),
– Online Promotion Methods,
– Search engine optimization (SEO) procedures,
– Social media paths like Facebook, Twitter, Google, Instagram Pinterest, YouTube, and LinkedIn
– Email list,
– Online promotions,
– Blogging,
– Podcasting,
– Article Marketing,
– Online Events or Livecast,
– Mobile,
– Search marketing.
 
The aim here is to discover the channel that has the most incentive for your business.
 

The way to fruitful marketing regardless of what methods you utilize or products you elevate is to keep it concentrated on your prospects. Continuously begin with what they need, and work your way back to your offer from that point. If you know them well, give what they need and take them to where they can see your offers.

 

5. Build up an Effective Marketing and Communications Plan

 

When you have finished the fundamentals, you would now be able to consider how you will manage the traffic.

 

Here is the thing that you need to center around when planning your campaign:

 

What is the objective of your campaign? Would you like to construct more brand mindfulness, increment leads, and sales?

 

What is the message you need to pass on to your target showcase?

 

What communication channel would you like to utilize? What bodes well based off what you think about your target advertise?

 

What sort of media will you send? Video, infographic, messages or will you utilize a coordinated methodology?

 

Keep in mind that the achievement of your marketing communications designs depends on your capacity to create the correct message at the opportune time, conveyed correctly.

 
Author Bio:
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Content Marketing Is Dead: Create Content With UX In Mind

 

Content Marketing Is Dead: Create Content With UX In Mind

 

Depending on who you ask, content marketing is an evergreen strategy or content marketing is dead. No one is on the fence about this one. It’s either all or nothing.

 

However, take a moment to look at the results of your current content marketing strategy. Is it working? Is it worth the money you pour into crafting incredible pieces of content? If you’re honest, probably not. If the strategy so many experts say works is failing for you, what else is there?

 

It’s a question many businesses and entrepreneurs ask themselves. After all, would you keep buying the same Facebook ads if only a few users converted? Not at all. Go ahead and take a moment to mourn the death of content marketing. A new player has arrived and it’s changing the way everyone experiences content online.

 

Sea Of Endless Content

 

Did you realize there are over 2 million blog posts published daily? Why so much? Some of them are just ramblings from random people, but others are because content marketing is supposed to work. Of course, that number is just for blog posts. In a single minute, 400 hours of video are shared and Snapchat users watch nearly 7 million videos.

 

It’s no wonder content seems so meaningless anymore. When was the last time you remember truly engaging with a piece of content? This is why people just skim content. There’s too much out there to take the time to read anything. Plus, most of what you need to know is just in the headlines.

 

Marketing Content Doesn’t Appeal

 

People don’t like marketing content. It’s too pushy and isn’t exactly useful unless you’re looking for that specific product or service. Of course, businesses think it’s the most wonderful thing since binder clips replaced paper clips.

 

What businesses think doesn’t matter. It’s a harsh truth, but get used to it. Content marketing is dead because no one likes to waste their time reading an ad. It’s boring. There’s a reason Super Bowl commercials are so popular. They’re different from standard ads.

 

If you’re using content for marketing, it needs to be better than any Super Bowl ad and far more useful. It’s content that’s appealing and engaging that attracts readers to your business, not a rambling post about how great your products are.

 

Humans Aren’t Search Engines

 

Absorb this for just a moment. Humans aren’t search engines and shouldn’t be exposed to content made for search engines. People don’t think like search engines. They aren’t just looking for some keyword. They don’t care about keyword density or anything else related to SEO.

 

Skip SEO. Get it out of your mind right now! It has far too many negative connotations about keywords, headings and so on. Besides, who has time to truly study those long keyword reports all the time?

 

All humans want is content that focuses on them. This is where user experience (UX) starts to come into play. As the phrase implies, it’s about the user’s experience, not the brand’s bottom line.

 

Take the human search engine for instance. Article One Partners is comprised of over 40,000 researchers across the globe that does what Google can’t. The company gathers concrete data to specific queries. While Google works great for some things, it can’t solve all your problems.

 

When people read content, they want it to solve a problem or tell them something they didn’t even know they needed to know until right then. It’s the difference between content that just fills time versus content that stops time. Stop catering to search engines. If you’re crafting content with UX in mind, readers will find it. They’re much better at digging out the good from the bad than you might think.

 

The Rise Of Influencers

 

In keeping with humans wanting a more human experience with content, it’s important to cover the rising popularity of influencers. At first, a blog post might seem legitimate. It covers the basics, but wait! That’s all it does. This is sets influencers apart. They are experts in their respective fields.

 

Instead of people having to hunt down content via search engines, they follow influencers to help them find in-depth content on the topics most important to them. It’s the difference between trusting a complete stranger and your best friend. Plus, it’s all about the experience.

 

Influencers don’t just say “here’s some content, read it.” They tell their followers why to interact with. They also interact with their followers. As a result, content becomes a true experience. This is why content marketers have to go beyond content and start working alongside influencers to see their content reach the right people.

 

Influencer marketing is 11 times more effective than traditional marketing methods. That’s why 48% of marketers are increasing their budgets to focus on influencer marketing. They’re trying to help create that experience that helps set their content apart from the rest.

 

NinjaOutreach’s Twitter and Instagram influencer tools help you search for the top influencers on two of the top social networks. Instantly see the most respected influencers in any niche, no matter how popular or obscure. Of course, searching for them is only half the battle. The next part is getting them to help you out.

 

The best way is to use personalized messages, but this isn’t easy when you’re trying to contact multiple influencers. Simplify and speed up the process with personalized templates from NinjaOutreach. Not only does it make sending messages quicker, but you’re also able to fully track interactions with each message to better calculate your ROI.

 

Content Isn’t Just About Words

 

It’s not about the words you use or the frames in a video. Content marketing is dead because somewhere along the way, content lost any type of meaning. It became just words or just frames. People are better off just reading a dictionary and hoping for the best.

 

Think about the last 10 blog posts or articles you read. How much of them do you remember? Did they just seem to blend in with everything else you’ve read? Probably. If you’re lucky, one of them might have stood out.

 

Even if you pepper your text-based content with images or make your videos look like blockbuster action films, you still need meaning. If it doesn’t have the special something that makes a reader stop and go “I want to slow down and read every last word,” it’s just words and forgettable words at that.

 

Basic UX Principles For Content

 

So how do you get past traditional content marketing and create something better? While content marketing is dead, content is still useful if you do it the right way.

 

You’re not a UX designer and you don’t have to be. Most people see UX and write it off as something that’s just for web design or product design. Think about your latest blog post. Wasn’t that a product in its own right? Yes. If you answered no, take the blog post down now.

 

When you create something that your consumers will interact with, it’s a product or service. Your audience are consumers of content. Create a real product for them to consume. This means using at least the bare basic UX design principles, including:

 
• Useful – Every product must be useful.
• Usable – If a product isn’t usable, it’s useless.
• Desirable – Make people want the product.
• Findable – Products shouldn’t be overly complex.
• Accessible – Everyone should be able to use the product.
• Credible – People should trust the product.
• Valuable – Products must offer some type of value.
 

The User Experience Honeycomb should help you remember these each time you create new content.

 
User Experience Honeycomb
 

Do your current blog posts and articles follow these basic principles? If not, this is why your content marketing strategy isn’t nearly as effective as you’d like.

 

Let’s take a moment to apply each of these to a standard blog post by asking a few questions:

 
1. Is this content useful to the reader or just to the business?
2. Is the content easy to read or is it filled with big words and jargon? Is it filled with keywords or unrelated links to products that distract the reader?
3. Is there anything about this content that’s unique? Would a reader choose this over anything other blog post?
4. Is the content difficult to consume? Are their sub-heads to break things up? Are paragraphs short and easy to read?
5. Can people consume this content on any device or screen? Is it truly accessible to everyone?
6. Does this content inspire trust? Would readers feel doubtful after reading this?
7. Does the content give readers something in return for their time? Do they feel as if they received proper value for the cost of their time?
 

Content Is Its Own Experience

 

Rollercoasters, weekend hiking trips, concert festivals and visiting new countries are experiences. However, content should be its own experience. It’s rare to find content that leaves you feeling like you just had a unique experience.

 

It doesn’t have to incredibly life changing. Maybe it could be like trying your new favorite food for the first time. The idea is to create a memorable experience. This is what UX is all about. UX design attempts to take something bland and boring and turn it into an engaging experience that keeps people coming back for more.

 

This is why some blogs never have to go viral to succeed. They just continue to create content with UX in mind. Each piece stands on its own and makes readers want to keep coming back to see what’s next.

 

Naturally, this doesn’t just apply to blog posts. The same holds true for videos, infographics, email newsletters and any other type of content you might want to create.

 

Creating An Emotional Connection

 
Emotional Connection
 

Didn’t that image make you just want to hug and squeeze the cute little penguins? Who wouldn’t! That’s the kind of emotional connection your content needs to create.

 

People are naturally emotional. You could give them facts for hours, but until you say that one thing that connects them emotionally to your product, they might never buy.

 

This is why so many articles and blog posts have an image with them. It instantly grabs attention and the reader is already forming an emotional connection before they’ve read anything more than your headline. Hence, the penguin picture. Before you even read what was below it, the image had affected you on an emotional level, even if just a little.

 

Use your content to go beyond marketing. Create that connection by appealing to their problems. Give them answers to questions that constantly plague them. By catering you content to their needs and focusing on their experience, you not only build an emotional connection, but build trust as well.

 

It’s a win-win for everyone. You’re still marketing, but instead of it feeling like an annoying telemarketer, it feels more like a friend gently suggesting a product. Which would be more effective for you?

 

Give Readers A Reason To Stay

 

Once you’ve created that emotional connection, you’re not done. A romance novel is full of emotion, but it’s the underlying plot that makes readers stay. Your content needs a plot. This goes back to the value part of UX. Your content must provide value. This doesn’t mean begging them to download a free ebook or contacting you for more information.

 

Instead, give them step-by-step guidance on how to tour Paris like a local. You might casually mention your translation app for better understanding French. Instead of just pushing the benefits, you’re giving readers true value. You’re helping them have a better vacation in Paris. Instead of just seeing the usual sites, you’re giving them an insider’s look.

 

It’s this type of content that makes readers trust your business and want to see what else you have to give them. It may take several pieces of content before they make a purchase. They may also decide to never make a purchase. However, they might just help your content go viral.

 

Understanding The Power Of Viral

 

Who hasn’t wanted their content to go viral? It’s actually easier than you might think. When you create content with UX in mind, you’re creating potentially viral content. For content to go viral, it has to engage the reader. Creating content that serves as an experience is engaging.

 

This leads to people sharing the content with others. Even if they don’t buy, the people they share it with might. Think of it as organic marketing just by following UX design principles with your content. Keep the User Experience Honeycomb with you the next time you create a blog post, article or video and you’ll see that while content marketing is dead, content itself is very much alive.

 

Excerpt: Forget everything you know about content marketing because content marketing is dead and gone. To succeed, think of the user and start creating content with UX in mind.

 
Author Bio:
eric-czerwonka-buddy-punch

Eric Czerwonka is an entrepreneur and co-founder of Buddy Punch, an employee time tracking software company founded in 2013 that provides employee management solutions for any small and large companies alike – anyone with employees from startups right to corporations and anyone with a remote team to manage.

 

In the future, Eric hopes to continue to fit each problem with the correct solution through the use of technology as well as innovation. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison.