Mobile Marketing Strategies You Shouldn’t Miss
Are you desire to sell any product or service? You must know this new and evolving marketing technique Mobile Marketing. However either if you want to market your product through offline or online, it could not be a matter. Mobile marketing technique rolls its magic stick on you to enlarge your sale. The use of mobile is indispensable in this contemporary workplace. One of the reasons behind this new technology is using desktop is decreasing when compared with using mobile. Increased number of mobile kindles the technology to move with mobile marketing technology.
Let us move on with mobile marketing strategies,
Strategy #1: Analyze mobile audience
Develop a detailed persona after getting the analyze part of your mobile audience. It acts as a perfect tool to understand the market in a great way. For example develop the profile that describes your target mobile audience such as job details, audience background, goals, purchase process and so on. In this base of analysis, you can identify your port of mobile marketing for your targeted audience.
Moreover, get a clear picture of research reports of smartphone usages on your location. From this, you can get the information such as count of mobile that first opened with an email, count of mobile that to access content or information. Based on all of this research you can decide whether you may go with email marketing or social media marketing through a smartphone.
Hence based on the mobile usage develop the personas of your target audience to move on with the correct mobile marketing strategy.
Strategy #2: Mobile Friendly landing website
When you are moving with the mobile marketing strategy it is a must-do strategy that your landing website should be mobile-friendly. It means your content should fit on the screen with all the possibilities such as scrolling, zooming and so on. However, maintain your landing website without any mobile-specific errors. In the marketing field, there is a lot of free mobile-friendly tool is available which help to give suggestions regarding this.
Since nowadays the audiences engage with mobile for purchasing their searching products. If your landing website is not mobile-friendly then you may lose your conversion. So take this strategy as a primary marketing tool.
Strategy #3: Native Mobile Ads
One of the best standard mobile ad formats is native mobile ads. When compared with other mobile ad formats, native ads completely blend well with the surrounding content rather than as an explicit separate ad. This makes the audience to click your ads. From this, you can get higher response rates from the audience. Also, it makes the audience to click through with a very compelling message.
Also, native mobile ads are sharable one. So that the audience can share your native mobile ads with their sources if your ad might be interested in them. In such cases, native ads help to spread quickly among the needy people. From this kind of native ads, you can improve the digital form of word of mouth.
For example, in the below screenshot you can see the banner ads in the first image. And native ads are in the second image. Native ads completely blend with the content and it aligns more closely with the audience mindset.
Image Reference Link: https://www.thinkwithgoogle.com/marketing-resources/programmatic/programmatic-native-advertising-mobile/
Strategy #4: Augmented (AR) and virtual reality (VR)
As a marketer, you should analyze the viewpoint of the audience on your product or service. The perception like augmented reality and virtual reality are a pretty modern way to reach your product.
Augmented reality is nothing but the projection of virtual objects into the real world. This can be enhanced via headsets and visors.
In the below screenshot you can see the Augmented Reality which will help to project the objects into the real world by using mobile.
Virtual reality is bringing new experience to the user. It can be effective with the use of headsets. And it may pull the audience into the virtual environment. For example, through virtual reality, you can bring the audience into the temple, university or wherever you want.
When compared with virtual reality, augmented reality is cheaper. You can develop augmented reality components to your mobile marketing campaigns.
Giving the real experience to your audience plays a very important role in marketing conversion rate.
All the above helps to envelop your marketing strategies into the success reach. Our discussion about mobile marketing strategies is not limited to but you may conclude all the above strategies in your mobile marketing strategy.
Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, a Law Firm Marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable content pertaining to digital marketing. She holds a bachelor degree in Engineering.