5 Reasons Why You Need to Avoid Fake Traffic Generators
Should a business owner worry if his website traffic is increasing day by day but by fake means?
Guess, the person should.
There were days when people used to think that spam is nothing but the irrelevant emails that keep entering your email inbox.
But then the providers of your email service brought the spam blockers into action and all of it stopped all of a sudden. It had definitely made you happy, didn’t it?
Yes, definitely it did.
But as now you are an owner of a website, spams return all over again.
And, these spams are nothing but fake traffic.
Now you’ll be wondering about what fake traffic is. Let me help you with it.
What Is Fake Traffic?
Fake traffic is nothing but the kind of traffic that gets generated by several click farms, some software or even by bots. This kind of traffic is NOT human traffic.
This kind of traffic is usually created with the purpose of increasing the revenue that advertisement firms receive via “click-through” rates. Fake traffic shows a pseudo traffic rate that convinces businesses about their abnormally high traffic.
So, website traffic, be it fake or real, should be good for your business and especially for your Search Engine Result Page rankings, isn’t it? Why should a company avoid the fake traffic that their website is receiving?
Well, if such questions are running around in your head, then let me tell you that here in this article I am about to disclose 5 reasons for avoiding the same.
1. Issues with Google Analytics
Google Analytics is a free service that provides users with some basic analytics and statistics tools for several Search Engine Optimization and other marketing purposes.
In other words, it is the tool Google provides you with to, mainly, judge the performances of your SEO campaigns.
Image Source: Pixabay
And, fake traffic is something that hampers the performance of this tool a lot.
So, the actual thing that you need to worry about is the fact that now spams are after your very own Google Analytics account.
As you can already understand, Analytics from Google stands pretty important when it is about your SEO campaigns. So, if it gets filled up with fake traffic, then it might become tough for you to assess the performance of your campaigns.
2. Overcrowded Server
An overcrowded server is something that business hates the most.
Yes, of course, if your website is facing issues for the traffic, the scenario turns suddenly into a nightmare.
Image Source: Pixabay
And what else can you hate the most?!
These fake traffic generators fill your website with unwanted loads of traffic and as a result, your website faces crashes.
This results in an increase in bounce rate.
Yes, why not, if the real traffic that arrives at your site genuinely to make a purchase or to seek help, they eventually generate hatred for your website.
This results in poor feedbacks and low ROI.
3. Slow Loading Speed
This is connected to the very previous point.
So, when you receive a huge amount of traffic, you feel happy.
But, all of a sudden, your happiness flies away when you find that none of them is making any purchases and neither filling up the contact forms.
These occurrences make it clear to you that some bot is creating all these hassles for you and all of this traffic is, apparently, fake.
This traffic that you have been receiving, will eventually bring down the loading speed of your website as the higher the number of websites visits you receive, the more overloaded your server becomes and this directly leads to slow loading speed.
And if this happening keeps on continuing, the genuine crowd of your potential buyers face this issue regarding loading speed, severely increasing the bounce rate of your website.
4. Hampers Your Reliability
So, what happens when a person who was genuinely willing to make a purchase from your website, faces several issues on your website before even properly landing on it?
You’d answer would simply by saying, the person would try sometime later.
But what if the person faces these issues each time, he/she tries to access your website?
Then things will become worse.
The person will post bad reviews about your site, share bad feedbacks verbally with other people who would have made a successful purchase.
This will severely affect your reliability and more importantly the goodwill of your brand. And this scratch on your company’s goodwill will be there for a good long time.
5. Severely Affects Your Ranks in SERPs
Didn’t someone tell you that the more traffic you receive, the higher goes your rank in the Search Engine Result Pages?
Yes, this is absolutely correct.
But there is an issue.
If the traffic that you are enjoying is getting generated by bots, which means that they are nothing but spams, then problems arise.
And this not such a problem that you can be ignorant about. This high rate of fake traffic hampers your ranks in the Search Engine Results, severely.
As Google rates a website depending on their relevance, if they find that your website has a very high bounce rate of genuine users, your rank will gradually see a declining curve.
So, if you notice that your ads are not getting loaded or you feel any suspicious activity regarding your website traffic, do not panic.
Stay calm and take the necessary action.
But if you behave reluctant about this unwanted occurrence of fake traffic then you might land into a grave problem.
Let me tell you why.
Supposedly, if some random advertisement company issues any sorts of complaints against such an abnormally high traffic for being fake, then the latter might face charges for the same if it fails to prove that the traffic generated on their website is genuine.
So, at the end of the day, it is always a wiser decision to stay away from any sorts of fake traffic.
I hope this article has helped you enough in understanding what issues fake traffic can cause to your business and why you should stay away from such traffic.
If you have any further queries, you can just contact us directly on our business email id or you can just simply give us a call.
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.