How Email Marketing Can Boost Sales of a Business?

As a business owner, it can be overwhelming to choose an effective marketing strategy to invest in. Especially when you have never-ending ways to promote your business on social media, blogging sites or even publish press releases to share the news with your loyal audience. Nonetheless, according to recent studies, more and more customers are interested in receiving their marketing materials through emails, making email marketing one of the most useful and result-oriented strategies for businesses.

Email Marketing offers the easiest ways to boost your business even better than other channels. You can expect impressive ROI as newsletters present better options for customization than social media platforms. Moreover, there are over 3.45 email accounts out there. So, considering email marketing as a sales booster strategy can be a great idea for your business.

Email marketing is also a budget-friendly option than other marketing strategies. A social media ad or Google ad will cost you a few bucks or more after every click. Email marketing requires less investment than that. Moreover, you have the freedom of automating newsletter campaigns with a low budget. Therefore, email marketing seems a better option to boost your business sales. Let’s how email marketing will do that for you.

Email Marketing can drive your business sales. Let’s see ‘how’?

When it comes to set your marketing goals, you expect your emails to pay off in sales. To bring increased sales, you need to share the most relevant information about your company or brand by using emails so that customers can understand the value of your products and services. That leads to increased sales.

But do you know what kinds of emails can bring in the sales? One of the best ways to boost your sales via email marketing is to know the variety of emails that you can send to your customers. Let’s discuss, which types of emails can be effectively used to drive your sales. Please take a look.

Promotional Email

A promotional email is a kind of commercial broadcast that is used to offer incentives with the purpose of increasing sales and revenue of a business. And, what is the better option than enticing a customer with a great deal? The motive of email marketing is to compel customers to make a purchase. By pitching a great deal will make the customer save a few bucks. Moreover, your bottom line will get a boost. Isn’t amazing? Keep in mind, these types of emails aren’t just for great deals or 50% discount offers, they can also contain other benefits like free shipping or free product trial.

New-Arrivals Email

Encouraging your customers for repeat purchases is always an important driver of sales or revenue for any business. It is more convenient to keep existing customers than acquiring new ones. So, when you add a new product or renew your stock, spread the words via email for updating your customers. In these types of emails, you can also include a link of the product to enable the customer to buy it instantly. Many famous electronic manufacturers use such emails whenever they launch a new product in the market. Add new images of the product, send emails to the relevant audience, and keep them focused on your marketing goal which is to bring in the sales.

Every promotional email or new-arrival email sent by you can bring your customer a few steps closer to making a purchase. That is why sending a variety of emails is considered as the best marketing strategy. These types of emails can build a trusted relationship with your customers and improve your brand awareness – both play an important role in the buying process.

Keep Changing the Email Campaign Content

People really don’t like to check emails if they know that every email is sent for promotional purposes. You have to build trust that you are offering them something valuable. Therefore, changing your email campaign content can be a good idea.

If this time, you have sent a promotional content in the emails, then next time, try to replace it with product information or a newsletter. That way, your audience will receive something informational and won’t mind opening a promotional email sent by you. Keep in mind, when it comes to promotional emails, you can offer coupons or things like free delivery.

Your Customers Should Keep Coming Back to You

Opting for email marketing services can help build a lasting relationship with customers. At the end of the day, you expect to convert at least one customer into a loyal customer who will keep coming back to make a purchase. A well-planned email marketing strategy helps you transform this goal into a reality.

Reach out to your customers regularly with encouraging content. A regular email is just like a spontaneous meeting with your customers that leads to a purchase. To keep your customers back into the purchasing cycle, send reorder emails, ‘we miss you’ emails and emails mentioning product usage tips.

Always Welcome your Newly signed up Customers

Newly signed up customers should always be welcomes with a welcome email. This email can provide them all the information about your company and its products. It will be just like a quite introduction round when a new customer enters a local shop. This email comprises introduction details and promotional content.

Apart from these types of emails, testimonial emails, newsletters, industry news, and holiday emails also helps in encouraging a nurturing relationship with your customers.

In Conclusion

If you own a business, then email marketing is undoubtedly a powerful tool to drive your business growth and sales. All you need to do is to leverage the actual potential of email marketing tactics. Be it a new stock notice or review request email, you should know how to use it at the right time and with the right audience. Use relevant email marketing tools that are available in the market and start sending some highly innovative email campaigns to drive sales and revenue.

Author Bio

Ajay is an Email Marketing expert at Ads and Url. He also has a specialization in SEO. Apart from SEO and email marketing proficiency, he loves to write blogs and articles based on search engine optimization, web development, email marketing, etc.

9 Of The Smartest Ways To Double Your Sales Conversion Rate

Having an attractive website and spending thousands of rupees on the advertisement of your website won’t fetch you enough leads which is a common problem for most of the marketing companies. According to 37% of the marketers prospecting is one of the toughest part of the business. According to the statistics1.56% is considered to be a good conversion rate. So how to achieve this rate? How to make your business stand out of the crowd? Don’t worry we got you covered!

Here is the list of some ways to increase your conversion rates.

• Describe Your Product Correctly

Product description must be clear, elaborate, well written and helpful so that the customer can easily comprehend the features and advantages of it. You must know what your customers are trying to find in that search box and accordingly you should tailor the descriptions. Texts, images, and videos use them all to publish your content on the page. The way you describe your product conveys your brand value.

• Funnel It Properly

A well-defined and directed path must be adopted to convert your potential customers. You must be knowing about the sales funnel and why it is wider on the top and gets narrower at the bottom. The top part is awareness and the bottom most part is loyalty following discovery, evaluation, intent, and purchase in the respective order. With a well thought sales funnel management of your leads gets easier and the conversion rates automatically go high.

• SEO Is Important

You need to have a higher ranking in the Search Engine Results Pages so that you can draw a higher amount of traffic to your website which will automatically turn your leads into conversions. The first step is to optimize your website which can be done by doing research on the relevant and potential keywords for the brands and products you are dealing in.

• Optimized For Cell Phone

Most of the customers nowadays use mobile phones and if your website is not optimized for mobile phones then you are going to lose most of the leads. 52.2% of the total web traffic was mobile traffic in the year 2018 and also in the year 2017 82% of the people in US used mobiles to order online. Do you need more reasons to optimize your websites for mobile phones?

• Check The Content Quality

The quality of the content matters a lot when you are into online business because your website is the face of your business. Visual content is always good when you have to attract customers but that doesn’t means that you don’t focus on the written content. The text content is one good way to pass information to the customers. You must see how your viewers are browsing the page because that will give you a clear cut idea to depict the information correctly. A good place to put the most relevant and important information at the top left corner of the page. Make sure that your content is into small chunks so that the visitors can easily skim through your pages.

• Improve The Layout Of The Website

The layout of your website is the first thing that is comprehended by the subconscious mind of the visitor and if it is not good thatthe interest of the visitor will remain disturbed the whole time. The layout is the main factor that affects the conversion of your leads directly. The buttons, sidebars, and everything must sync with your customer’s needs and if you can’t find it then try to analyse it with your customer’s responses and activities.

• Call to Action Button

The call-to-action button must stand out and by CTA button we mean the button that when clicked direct the customer to the checkout page. These buttons must be spotted easily by the customers and they demand to be unique. If you want them to be catchy then you can also add some captions to it like “30% off”,etc.

• Allow Purchases For Guests

Many people are lazy to make accounts and they rather choose to buy from any other online store in which they have already logged in or in which guest purchase is allowed. So, always remember that purchases for guests must be there to convert leads. Don’t check patience of your visitors and as always make them the king of market.

• Live Chat Should Be Always There

Always keep live chat as an option on the website so that customers can trust your website and feel free to contact whenever they want to. Live chat implies that you trust on your prospects. When your visitors’ every grievances can be understood and solved then there are fare chances to convert that lead.

After the visitor enters your website he/she becomes a potential customer and it is your responsibility to convert it into a buyer. Every person visiting your website can be converted into a customer just by keeping these points in mind. Conversion is totally dependent on the way your website looks, behaves, and responds to the customer. We always suggest you to choose wordpress for easy and effective management. WordPress Development Companies are also booming in the industry which makes it easy for you to create your website.

AUTHOR BIO:

Nishant Desai – Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. I love to write about the latest trending updates, WordPress, Web Design, SEO and other interesting information. I believe in Learning, Sharing and keep growing together.

Tag: Sales