Bulk SMS: Getting Your Business Ahead Of Your Competitors
With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.
Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.
Getting to know bulk SMS
Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.
How can you utilize bulk SMS for your business?
Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.
There are a lot of marketing and advertising campaigns but yes, some costs too much.
Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.
Here are some ways your business can use bulk SMS:
1. Use bulk SMS to send promotional offers and product sales.
Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.
2. Send alerts to your customers using bulk SMS
Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.
3. Inform your customers about your new product or services
When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.
The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.
Why would you invest in bulk SMS?
1. Cost-effective and Impressive Open Rate
As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.
2. SMS is available 24/7
Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.
Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.
4. Highly targeted way
Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.
Try bulk SMS in your business now
Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.
Merryl is currently working at Rethink Staffing. She’s a former student journalist with a bachelor’s degree in Computer Science. She contributed numerous articles to various niches such as business, health, tech and more.
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