7 Benefits of SMS Marketing for Small Business Owners

 

7 Benefits of SMS Marketing for Small Business Owners

 

People have become quite attached to their smartphones, which has led to a rapid increase in sharing text messages since the 21st century. Businesses have realised this as an opportunity and are seeking to leverage the power of SMS Marketing.

 

Startups and midsize businesses, regardless of the niche they operate in, are benefiting greatly by sending promotional campaigns or transactional messages for marketing through SMS. Taking this into consideration, let’s shed some light on the benefits of SMS marketing and how it enables SMBs to ace their marketing strategy.

 

7 Ways SMBs Are Benefitting From SMS Marketing in 2021

 

High open rates and conversion rates.

 

When it comes to conversion rates, text messages have the edge over the new-age marketing techniques. Despite multiple marketing sources available nowadays, people are more likely to visit the links sent through SMS and act upon the promotional offers shared through text messages. According to research, 98% of the messages sent are opened by users.

 

Since SMS provide an urgent vibe for many, most people view the text message received within 5 minutes. This is precisely why SMS marketing is preferred by entities aiming to provide efficient and effective customer service and satisfaction.

 

SMS marketing is cost-effective

 

Bulk messaging service is available through Cloud messaging services, allowing businesses to reach out to thousands of customers without any hassle in just a few steps. Hence, SMS marketing is more budget-friendly than other forms of marketing such as commercials, social media marketing and digital marketing.

 

SMS Marketing taps into a wider audience

 

Regardless of the target audience’s age, gender, or demographic, businesses are able to tap into a wider market due to the fact that several individuals possess a smartphone nowadays. Similarly, a router table has become quite popular these days and is in high demand due to their stability that enables individuals to work efficiently.

 
SMS Marketing taps into a wider audience
 

SMS marketing also enables businesses to stand out since many employ a multitude of modern marketing techniques like social media marketing, email marketing and digital marketing as well. Therefore, people are more likely to pay attention to promotional texts received through SMS.

 

Integration with other marketing channels.

 

Text messages can seamlessly be integrated with other marketing systems. This integration can be immensely useful for collecting valuable information and making the most out of other marketing techniques. For example, when a customer visits an e-commerce website and leaves something in the cart; a follow-up message is sent to them automatically, reminding them to make the purchase.

 

Personalization and brand loyalty

 

SMBs can customize SMSs according to their customer’s requirement. Rather than sharing irrelevant content for marketing products, businesses that send personalized messages bring greater results. Moreover, personalization helps build brand loyalty, as the customers begin to believe that the business is legitimate; this shall bring in sales.

 

Another reason why personalized text messages work is because customers are often used to receiving promotional emails in their inboxes. Email inbox is divided into Primary, Social, and Promotions tabs, which is why many individuals might not bother checking the promotional emails.

 

At the same time, SMS do not have any such categories. Henceforth, sending customized messages works better for increasing brand loyalty.

 
Personalization and brand loyalty
 

Customer engagement and interaction.

 

As mentioned earlier, the number of smartphone users is increasing exponentially every year. Businesses can make use of this and send out interactive messages to which the customers can reply. Let’s dive straight into a few ways businesses can implement to boost their engagement:

 

Exclusive deals: SMBs can offer special discounts or coupons to those subscribed to the messaging services. Exclusive deals make people feel overwhelmed and content.

 

Insider information: Businesses can send some exclusive information to your subscribed audience. For instance, there could be some special announcements before the information has been disclosed to everyone else.

 

Contests: Running contests is one of the most successful ways to increase customer enthusiasm and satisfaction. Keep the contest simple, like customers merely have to send a message to participate, and the prize should be reasonable to get everyone to participate.

 

Quick delivery.

 

Unlike email promotions which are quite lengthy, text messages contain only a few sentences. Generally, these messages also include a link to redirect customers. In the case of long emails, customers may or may not go through them entirely. However, with SMS, people tend to read them completely due to their short length.

 

And what’s more? Small businesses that generally do not have a lot of workers can also effectively promote themselves through bulk SMS marketing.

 

Bottom Line

 

SMS marketing can prove to be extremely effective when executed in a proper manner. Businesses can leverage the power of SMS Marketing to gain an upper edge over their competitors and provide top notch customer service as well. What’s more, The text messages integration with other marketing tactics can prove to return higher sales. Therefore, businesses must utilize SMS marketing to promote themselves effectively using less budget.

 
Author Bio –
 

Porter Gale is Editor-in-Chief at Sleepation. She has 7 years of experience in developing data-driven content for brands, SaaS businesses, and agencies. When not writing you can find her playing her guitar or binge-watching time-travel movies.

10 Mass Text Messaging Statistics That Will Leave You Speechless

 

10 Mass Text Messaging Statistics That Will Leave You Speechless

 

The COVID-19 pandemic has undoubtedly transformed the business realm and has forced brands to reconstruct their marketing strategies to keep in line with the current times. Despite such massive changes taking place in the business world, one marketing strategy that has managed to remain unshakable is mass text messaging. There is no denying that SMS has allowed businesses to reach out to their customers without spending too much money.

 

10 Interesting Mass Texting Facts

 

Over the years, businesses have constantly employed different marketing strategies for their brand development. However, mass text messaging has remained one of the most effective strategies to date, given the ease it process involves.

 

Here are a few mass text messaging statistics that prove how powerful SMS can be when it comes to business growth:

 

1. Sharp rise in user screen time

 

In the pandemic, mobile phone usage has witnessed a sharp rise. With every industry embracing online services, the chances of potential customers reading SMS promotions is higher than ever.

 

In the United States alone, an average consumer’s daily screen time rose 50% during the pandemic from the year 2019 to 2021.

 

Well, if you are considering kicking off your SMS marketing campaign, go ahead as now is the time to make the most of it!

 

2. Nearly 3.8 billion people own smartphones

 

Yes, you read it right! Imagine how fast you can reach out to potential customers considering how much of the world population owns a smartphone.

 

3. Text messages have high opening rates

 

People tend to open SMS quickly compared to emails and other promotional tools. Text message marketing is considered the most preferable method of advertising as 98% of consumers open the messages as soon as they pop up on the screen or within a few minutes of receiving them.

 

4. Text messages have higher reply rates

 

When compared to emails, text messages have been shown to have significant reply rates. About 60% of customers reply back within 2 minutes to promotional text messages compared to emails; known to have a reply time of about an hour.

 

5. 75% of customers are open to receiving business updates via SMS

 

If a business manages to make an impact on its audience the customers would naturally want to know more about it. There’s no better way of communicating to your customers than by reaching out to them with all the business updates on their phones.

 

6. Mass texting and business growth go hand-in-hand

 

According to a recent survey, 57% of business owners plan to invest in the SMS marketing arena in 2021.

 

7. SMS subscribers are expected to increase by 2023

 

Statistics reveal that a spike is expected in the number of SMS subscribers by 2023. With constantly growing digital marketing, businesses are utilizing SMS marketing widely. This is a direct result of the ever-increasing numbers of phone users interacting with their favorite businesses online.

 

62% of consumers revealed that they subscribed to receiving text messages from at least one brand in the last year alone.

 

8. Text messages are read instantly

 

With unbeatable opening rates, about 60% of customers read text messages within 1-3 minutes of receiving them. These statistics naturally allow greater access to your customers, hence making mass text messaging a favorable means for business promotion.

 

9. People appreciate businesses that use text message marketing

 

About 53% of customers value brands that adopt SMS text marketing for promotional communication. This type of communication between the customers and brands is easy yet impactful.

 

10. Increase in SMS volume

 

With brands being eager to establish a direct channel of communication with their customers, SMS volume has increased around 40% in the year 2021.

 
Final Thoughts
 

Looking at all these statistics, it is evident how mass text messaging can create significant brand awareness while bringing you greater business!

 

Communication is the key when it comes to business development as a customer will only approach a brand when it appears intriguing enough to them.

 

In a nutshell, with mass text messaging you can successfully capture your target audience’s interest by sending them appealing updates.

Why Is Bulk SMS Marketing A Must For Modern Companies?

 

Why Is Bulk SMS Marketing A Must For Modern Companies?

 

In an ever-changing digital world, companies of all sizes and from all over the world are constantly looking for new ways to market effectively to their audiences. This is why such underrated techniques as bulk SMS marketing are coming to the forefront yet again.

 

Indeed, when used correctly, bulk SMS marketing can be incredibly effective and can help you achieve your marketing goals at a relatively low cost. Hence, here’s why bulk SMS marketing is a must for modern companies and how you can use it successfully.

 

What Is Bulk SMS Marketing?

 

To put it simply, bulk SMS marketing is a marketing technique that uses mass communication via SMS or mobile messaging apps to deliver marketing materials to its audience. To use bulk SMS marketing, you will need to have a database of phone numbers of your current or potential customers.

 

Bulk SMS marketing used to be about only using SMS, but nowadays, many people use different mobile messaging apps like WhatsApp, Viber, and Telegram that can also be used for similar campaigns. However, this article will focus only on SMS marketing (which, compared to mobile messaging apps, can help you reach even those who don’t use the said apps).

 

1. It Is A Cost-Effective Marketing Technique

 

First and foremost, bulk SMS marketing is a very cost-effective marketing technique. It is relatively affordable and can be incredibly efficient when used correctly. At its core, bulk SMS marketing is similar to email marketing which also uses the approach of mass communication.

 

Because of the similarities between bulk SMS marketing and email marketing, the transition from one to another will be relatively easy for a company. Moreover, bulk SMS marketing lets you collect valuable data (e.g. messages that failed to send, which texts were read by how many people, who responded to the CTA) that further helps you maximize the results you get from bulk SMS marketing while using the same budget for your campaigns.

 

2. It Has A High Return on Investment

 

Speaking of the effectiveness of bulk SMS marketing campaigns, this marketing technique is also known for having a high return on investment. This is especially true if you are using an established bulk SMS marketing service that guarantees great results for the fee you are paying them.

 

In other words, you know exactly what you are investing in and you know that your ROI will be at a particularly high level. This is because bulk SMS marketing usually generates high-quality leads which means you could be also growing your customer base with loyal clients.

 

3. It Easily Connects You with Your Audience

 

And, of course, one of the biggest benefits of bulk SMS marketing is that it easily connects you with your audience. Even if the person has never heard of you before, they might get interested and this will raise your brand awareness or at least give you more exposure. It’s the perfect way to improve your brand image as well.

 

Because your customers are always keeping their phones with them, they are bound to receive your message the moment you send it out. This means that your marketing materials will definitely be delivered to your audience and seen almost instantly. Your potential customer could be using public transport or working at the office or doing virtually anything else – and they would still get your message.

 

Best Practices of Bulk SMS Marketing

 

So, what exactly are some good tactics to use with bulk SMS marketing? Here are some of the best practices for this marketing technique to help you get started with it:

 

Always use a clear call to action. SMS messages are instantly delivered to your potential customers and you will likely want to get an instant response. A CTA is what will urge the person to act and to complete particular tasks you want them to perform (e.g. visit your website, call your customer service).

 

Segment your audience. Instead of blindly sending out messages to all the numbers in your database, try to tie these numbers to the different segments of your target audience. For instance, some of the numbers you have might be of your current customers who will be more interested in special offers and discounts rather than simply getting acquainted with your brand.

 

Track your campaign performance. Much like with any other marketing tactic you use, you will need to track the performance of your campaigns. If something isn’t working as well as it should, you probably need to improve it or get rid of it completely. If certain numbers don’t respond to your messages at all, you probably just have to stop messaging them completely.

 

Send out messages at the right time. One thing many marketers will definitely know about is that timing matters – and that’s true for bulk SMS marketing too. The time when you send out your messages can impact how well they perform, so it’s best to try different approaches before deciding when the best time is for you. The same goes for the frequency of your messages.

 

Keep your messages short. It’s been said a million times and it’s still true. If your message is too long, the recipient might not even want to read it and will simply delete it. Always assume that the person is busy, so you need to get to the point straight away and offer them what you have before they get bored and stop reading.

 

Allow people to opt out. While it’s sad that someone may want to opt out of your messaging campaigns, it’s still a choice you need to offer. Nobody wants to be annoyed by a brand they have absolutely no interest in. And this needs to be respected by businesses.

 

Final Thoughts

 

To sum up, bulk SMS marketing is a great way to achieve your marketing goals and connect with your target audience even when they are on the go. Use the tips in this article to help you create your own bulk SMS marketing strategy and start using this technique effectively.

 
Author Bio:
 

Paul Gotcher is an experienced writer who has been working as an author at Topwritingreviews. He believes that words have power and shares his passion for writing with readers. Paul has a long history of working in the educational management industry. He is a professional writing expert in the Creation of Web-Content and Self-Education.

The Role of SMS Marketing in Ecommerce

 

The Role of SMS Marketing in Ecommerce

 

The new competitive standard in eCommerce is to reach consumers across channels. Brands are making every effort to meet consumers “where they’re at” (whether searching for products on Amazon or idly scrolling through social feeds), and also to better use key channels of communication to build deeper relationships.

 

Two of the longest-standing forms of business-to-consumer communication, which continue to be the most effective, are email and SMS. Email communications in eCommerce average a 16% open rate, while SMS messages are opened 99% of the time. In other words, the more personal and in-hand communications are always those that get more views.

 

Does SMS play a role in ecommerce? Yes—and on every level of the sales funnel. Big-scale sales online have to be automated as much as possible, and SMS bulk messaging provides an invaluable tool to automate messaging that still feels personal. The experience for consumers is similar to the live chat interfaces that have become even more popular recently, but is still perceived as more “human” than the anonymous interactions with AI-powered chatbots.

 

Another added benefit of using SMS in ecommerce is that not many businesses are doing it.

 

People are acutely conditioned to respond to the vibrations and chimes of their cellphones. As a result, there are multiple roles that SMS marketing can play in ecommerce funnels, though the use does change from the top of the funnel to the bottom. Keep reading to see what role SMS can play each step of the way!

 

SMS for Top of Funnel

 

The top of the funnel is where leads come in. Naturally, brands won’t have those users’ mobile numbers to send direct messages just yet, but the potential for personalized SMS technology in this stage of the sales process still exists.

 

One of the first interactions users tend to have with a brand comes in the form of questions. Whether they type a search string into the search bar on your site or open a chat feature to ask you something, these are actions that require immediate response for the user to proceed with the purchase. Added SMS capabilities at this stage of interaction have a huge impact on conversions and abandoned carts.

 

SMS helps you cast a wider net to capture leads, too. There are still those consumers who aren’t using smartphones, although they’re the minority now. Having the option to reach out through SMS gives brands a competitive advantage over those who aren’t SMS enabled, because just about every consumer can be reached (including those without smartphones).

 

With push notifications, geofencing, and other technologies, there are even more ways you can reach consumers at the top of the funnel with SMS. Just be sure to brush up on SMS best practices so that your messages never look like SPAM.

 
Possibilities with SMS for top-of-funnel interactions include:
 
• Broadcasting to audiences through geofencing
• Personalized event-based notifications
• Two-way conversations and customer service
 

Keep brainstorming, and you’ll see even more opportunities. SMS messaging at this stage of the funnel feels so hyper-personalized that you can bring your leads that much faster from top to bottom.

 

SMS for Middle of Funnel

 

The ad practice of remarketing is what helps re-engage the 98% of users who don’t convert when they first discover a product or service online. Most of those users are simply browsing options, or simply happened upon a page idly. Conversion on the first visit to an eCommerce site makes up the minority by a long shot.

 

Of those users who trigger remarketing display ads once they navigate away, three of five users notice the ads and remember them. Then, a quarter of those users even say they enjoy seeing personalized content based on products they’ve viewed previously.

 

While those numbers are encouraging (and make the case quite clear for remarketing efforts), SMS can be an even more effective channel to achieve the same thing. While 99% of SMS are seen within 24 hours, 97% are seen within the first 15 minutes of delivery. This means that as soon as a user navigates away and abandons a cart, immediate feedback can be sent through the one channel where they’re bound to read the message right away.

 

While conversions through SMS are high (especially when sending offers and immediate-action incentives), an eCommerce brand also has to make sure that the user experience (UX) on their site and marketplace listings are optimized. Otherwise, people will open the SMS almost immediately but then navigate to a page that’s unattractive or frustrating to use, and the benefits of the SMS push are immediately lost. Learn what unique control eCommerce sales enable in optimized UX (from web design to how you manage your product data), even on those marketplaces where you aren’t the owner of the site.

 

The middle of the funnel is where potential customers are qualified. The utility of SMS at this stage of the sales process include:

 
• Greater value out of latent, “just-looking” traffic through real-time offers
• More interactive and personalized customer support
• Prevention of shopping cart abandonment
• Marketing for special occasions
 

SMS for Bottom of Funnel

 

Here is where consumers arrive at that final “buy” button.

 

The role SMS plays at the bottom of the sales funnel is inherently linked to superior customer service. If you don’t like picking the phone up to call a business, you’ll understand, because that’s the trend in consumer behavior, too. SMS is what your customers want. They’re on their phones but want the distance and ease of a simple message, and this is where eCommerce businesses need to be.

 

Of course, you’re past the questions and customer service phase once you reach the bottom of the funnel. This is the step where traffic turns into actual customers. As a result, the kinds of campaigns using SMS change, too. Specific applications of SMS at the bottom of the funnel include:

 
• Getting more customer feedback and reviews
• Giving real-time updates on order status
• Providing onboarding and welcome messages
• Providing other post-purchase updates
 

Overall, use of SMS improves customer approval at the bottom of the funnel. Customers feel taken care of and get greater satisfaction from their purchases. SMS can also bring you a bigger return on each purchase because the power of “social proof” and the constant flow of positive reviews can be automated with SMS triggers that give customers the one-click satisfaction of leaving you five stars.

 

Beyond the Funnel…

 

Sales don’t stop at the bottom of the funnel. You want to continue marketing to existing customers so that they come back for more, too. They’ve already proven that they’re interested. You even have all their contact information. The most natural next step is to make that relationship even deeper.

 

Further developing the relationships you have is more efficient through SMS due to message open rates plus the name recognition your brand already has with the audience. In the face of the “new normal” and the trends that have recently impacted eCommerce, customer acquisition has become less about price and more about ease of communication. This positions brands using SMS well ahead of the curve.

 

Adding SMS to your marketing quiver starts with choosing which service to enlist. There are plenty to choose from, so you can shop for the SMS provider who is best equipped to partner with you for a strategy specific to your brand. Start with a consultation with HSPSMS today.

 

Author Bio

 

The following blog was written by guest author Alex Borzo, a content contributor at Amber Engine, a software company passionate about eCommerce. The company’s fast and simple PIM software gets sellers, distributors and brands to Amazon and other online marketplaces in weeks instead of months.

How to Grow a Business With Bulk SMS Marketing

 

How to Grow a Business with Bulk SMS Marketing

 

Bulk SMS Marketing empowers customers and business as the best and affordable marketing tool. It is also the best and affordable marketing tool to grow business, apart from the normal and conventional ways of marketing. The conventional ways of marketing are much more costly and most of the MSME (Medium and Small Scale Industry) cannot afford for their business promotion. It is the only way of business marketing allows you to start with any smaller investment and reach directly to their customer or prospects. Now, this tool has changed the experience and allows everyone to get started with the new and cheaper way of business marketing. The promotional SMS has direct reach to customers so that the customer can contact for any business immediately. Now, many technologies have been introduced under this at no extra cost. The technologies and features introduced for growing business through these are:

 
1. Multi-Media SMS
2. Quick Link
3. Survey SMS
4. Split and Schedule
5. Personalize SMS
 

The Multi-Media SMS features allow you to send images, audio, and video files through the SMS Marketing. Hence, you can give more exposure to your brand and products, which definitely helps to double your leads and can grow your business in the same ratio. This feature allows you to reach directly to the customer’s mobile and you can track that the mobile number who have viewed your media SMS. These views can be your business leads and you can revert them with your proposal and services, using this you can multiply business.

 

Quick Link is the feature that allows you to send a Shorten business link with your business marketing SMS. This feature allows you to send a unique link to every mobile number along with bulk SMS and you can track those numbers who have shown interest in your product or services. This feature saves your credits and money to shorten your long URL into short because it saves your SMS content length. Using the Quick link, mobile numbers can track who has clicked your link sent through SMS content.

 

The latest feature on SMS marketing is Survey SMS. This feature allows you to create a business survey program for your product and services. Using this feature any of business promoter can make a survey through bulk SMS and can grow their business. This feature gives you the survey questionnaire answer data along with the mobile numbers. Here you can analyze or see the survey results in the platform along with the mobile numbers. Survey SMS can also be used for service feedback, political popularity checks, before any business investment in the market.

 

Split and schedule feature allows you to schedule your SMS for the whole day on a single click. Instead of spending the whole day time for a business campaign, you can just upload the campaign and set the split and time gape, this feature automatically schedules your campaign for the whole day in a few seconds. Once you make the split and schedule your campaign automatically run on your split scheduled time, this saves your SMS Marketing time.

 

The Personalize SMS sending feature allows to send a unique and personalize SMS on a single click to all uploaded numbers. It means you no need to spend time to send everyone a one-by-one SMS; you just send to all on a single push. This feature helps you to give a personal touch on your business promotion.

 

So, the latest technologies and features in is much easier and user-friendly along with, without any extra investment on your business promotion budget. It is the future tool to grow any business for your any product and services.

 
Authors Bio:
 

Pramod Chandraker has been Telecom, IT and Digital Marketing professional for 12 years. He is a Technical and IT background with a Master’s Degree in Sales and Marketing. He has worked with many companies till 2015 as a Manager to General Manager in his position. In the year 2015, he thought to empower the customers and society with his different ideas of technology developed by him. He has started a venture, Named OSDigital.in in the year 2015 and introduced the services, which he has experienced in the previous 12 years. He gives the latest features and innovative technologies to their customers and the customer also show their interest because of the unique and user-friendly technology provided by him, he also takes the customer feedback for the market challenges and make changes or redesign accordingly. This is the reason he has associated many brands with him, and brands rely on their services.

Why Insurance Industries Should Use Text Messaging Service?

 

Why Insurance Industries Should Use Text Messaging Service?

 

Text messaging is a powerful tool for many businesses and the insurance industry is one of them. It is now a proven fact that customers respond better to SMS marketing campaigns rather than emails or social media campaigning. Around 64% of consumers who get marketing offers via SMS make a purchase.

 

Text messaging is not only favorable for new clients, but it also helps to provide lucrative offers and customer service to existing clients. Moreover, text messages also offer a quick solution to customers to resolve their issues. According to a survey, around 65% of consumers hold a company in high regards if it offers services via the SMS channel.

 

Along with these factors mentioned above, SMS text messaging service also has many other benefits, especially for the insurance industry. Here are some of the ways the insurance industry can use SMS to boost their business:

 

• Quick Service

 

Texting is beneficial for events that call for immediate attention. The insurance industry has to deal with all kinds of emergency situations such as house fire, medical emergency, sudden death, accidents or an emergency during an international trip. Being in the insurance industry, you know that you need to deal with such issues immediately. If you use text messaging, you can get important information from your clients quickly and you can also keep them updated using SMS.

 

Telephones or emails can be unpractical during such emergency situations and hence text messages prove to be perfect. The client may not be able to talk on the phone due to noise in the background or email due to poor network, but the SMS facility, reaching out can be easy. SMS also allows customers to read the instructions and revert only if they want to.

 

The insurance industry also requires immediate photographs of the place or person, where the emergency has struck. Using SMS texting, one can send photos quickly via text and can also assess the damage quickly. The photos sent via SMS can be easily transferred to email or to the records of the client maintained in the company in order to have accurate details.

 

• Tips and Advice

 

The insurance industry also needs to send tips and advice in order to prevent accidents or claims to their customers. For example, a health insurance provider can send helpful advice and tips to help reduce health risks such as diet plans, exercise advice, etc. First-time mothers can be sent tips via SMS on how to handle a colicky baby or what to do when the baby has diarrhea. Similarly, a car insurance company can send helpful tips and advice such as how often to change engine oil or how to avoid car theft. Using SMS to provide clients with relevant advice not only helps them avoid insurance claims but also makes them more knowledgeable. These tips can prove easy to read while traveling or in idle time.

 

• Increase Client Base

 

Text campaigns help to grow the company’s clientele. You can advertise by offering a free ‘text for a quote’ promotion or a policy discount. This will excite your customers and also those who are not your customers and are reading about the offer. For this, you will have to include details of ‘how to opt’ on other channels such as websites, social media, newsletter, etc. SMS texts are generally more effective in attracting customers when compared to emails and phone calls.

 

• Enhance Customer Experience

 

SMS texting is a great way to reach the customers about issues that are important to them. Majority of the emails see the trash bin and you cannot disturb a customer by calling him at an inconvenient time. In such cases, you can inform your clients about any updates via a text message. You can also send reminders for appointments and inform them about any changes in your company’s policies. SMS messages can also be used to update personal information such as address or bank account. This is easier rather than filling out lengthy forms. SMS texting can also be used to offer tips and advice to the client and improving their customer satisfaction.

 

• Customer Surveys

 

SMS messages have a higher response rate than emails as they make it easier to get feedback from the client. Getting genuine client feedback and opinions is important for insurance companies as they have to deal with very delicate issues and frustrated customers. Poor customer service often leads to most of the customers abandoning a purchase in between. An insurance company can succeed only when they take care of their customers and provide good service. With SMS text messaging, the insurance company can understand how better to serve their clients.

 

Text messaging service provides faster and better services. SMS messages have never lessened their importance since they have been invented. If you are in the insurance industry, you should SMS messaging service to improve your business.

 
Author bio
 

Marketing Head of TXTImpact – I am Susan Raj, Marketing Head of TXTImpact provides Text Messaging products for marketing and support customers to increase your client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.

How To Boost Website Traffic With Bulk SMS Marketing?

 

How To Boost Website Traffic With Bulk SMS Marketing?

 

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

 

Why website traffic is important?

 

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

 

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

 

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

 

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

 

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

 

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

 

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

 

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

 

Embedded links

 

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

 

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

 

Incentive’s boost the process

 

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

 

Professional team to your assistance

 

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

 

Keep it short

 

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

 

Utilize SMS API

 

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

 

Promotional SMS

 

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

 

Re-targeting SMS

 

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

 

Feedback Survey

 

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

 

Reminder SMS

 

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

 

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

 

In this way, you can boost up the website traffic with bulk SMS marketing.

 
Author Bio
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Bulk SMS is the circulation of a large number of messages on various electronic devices. Media entertainment companies commonly use it for alerts, reminders and, marketing & fraud control. SMS messaging has evolved in multiple aspects such as OTP (One Time Password), delivery alerts, interactive messages and, marketing campaigns, and more. Exclusive use of this technique is more innate than one can think. It gives business and organization more creative solutions to send and receive SMS messages.

 

By receiving and sending messages for businesses and organizations, it means it connects to the mobile phone application, a web interface, or integrates an SMS API with their website or system. The system creates a gateway for mobile network operators and a wireless application service provider for messages. This SMS gateway makes way for network traffic operation which connects it to SMSC (Short Message Service Centre). Then, at last, it goes to the recipient phone number.

 

Around the world, every business campaign has used this method to interact with an audience that is vast in number and easily reachable. It fits all business type need; Huge businesses use SMS marketing as a tool to reach masses. Small companies use it for a local audience with marketing growth goals. With an effective text content, SMS marketing can do more good than anyone can think of which is valid for businesses.

 

Importance Of Bulk SMS Marketing In Business

 

Text marketing provides with all the tools you need to grow the business of your dreams and make it successful with marketing strategies. Text messages are a powerful but effective way to interact with your audience. Here are some essential facts for bulk SMS marketing for your business.

 

1. SMS Marketing Team

 

Text messaging is standard for every business, but adequate marketing team for this purpose is necessary to connect with your customers on a deeper level. The productive SMS marketing team is essential for growth in sales, connectivity to customers, and understanding costumers need.

 
Easy But Effective Content
 

2. Easy But Effective Content

 

Text messages are meant to be short, so make a content through which you can write what you want your customers to see. Make it easy to understand but in a manner which indicates you are the best in what you do. Avoid open-ended messages because they make customers more annoyed than intrigued.

 

3. Make Your Point Across

 

Through your text messages marketing team, you can go through polls what your audience likes and dislikes. It helps in making your marketing strategies more useful and engaging with your consumers more liable.

 

4. Triggered SMS

 

Triggered SMS is most efficient with your regular customers. If your regular customers are not active with your business, you can send a triggered SMS to remind them of your business policies. It is also adequate in getting feedback from your customers.

 

5. Link-Ups In Text Messaging

 

Eye-catching links are not heard of as we all know. By using URL shorteners, you can make more to the point remarks and create a natural process without adding tracking exertions. It makes this process more appealing to your customers to click through that link.

 

6. Customer Relationship Management

 

Through the CRM app, you can measure the success ratio of your messages. It helps in analyze purchase history and location-based demographics. You can send meaningful messages to what your customers like and help them find what are they looking.

 

7. Call-To-Action Buttons

 

It increases customer engagement with your SMS marketing texts. The call-to-action methodology works in a way that shows this text, click here, text-to-win, etc. this process helps in engaging conversation with your customers, which is precisely what this method used.

 
Accountants and Bulk Messaging
 

8. Accountants and Bulk Messaging

 

Accountants also use bulk messaging because of how less time it takes to remind your client about important dates. Business accounting services use SMS marketing in the most effective way to go through their clients. Most of them use them as welcome SMS, reminders or alerts and, relevant money transaction notifications.

 

No matter what type of business you own SMS marketing technique is adequate for your business. It creates direct links to your customers and engages them with a good impression of your services or product.

How To Grow Your Business In The Digital World?

 

How To Grow Your Business In The Digital World?

 

There’s no regret that the Internet has involved nearly all the aspects of our life. A search engine is now a general place where people all over the world go for what they want. It simply means your business in the digital world relies on your presence in search engines.

 

In the 21st century, the lifestyle of humans is totally changed. If you were a businessman in an earlier era, you only had to get a shop, products considered with your business and a signboard to promote your business. There was no concept of marketing other than a signboard. Bigger your signboard, higher your market. It was a concept of marketing before the internet has penetrated every aspect of our lives.

 

Customers, which are the backbone of an organization, are now more conscious about what they are getting in return for their money. They are aware of the quality of the products. Even our closest persons can refuse to do business with us until we get them convinced.

 

One needs to know the right metrics for the growth of your business. They are indispensable to know the right direction for your move. If you are succeeded to know these metrics, it can effectively help you to grow and optimize your business in the digital world to get more fame and sells.

 

Here are some strategies to grow your business in the digital world.

 

1. Know Your Channels

 

Identify the channels through which your concerning clients and the general public can be introduced and connect to your business. Marketing distribution channels comprise of various media. These channels will promote your business.

 

These channels may include your company’s personal blog, a website, social media platforms; Instagram, Facebook, Twitter, Search Engines, PPC campaigns, and so on. SMS marketing is also an easy and effective way of reaching more audience and promoting your business. We’ll also discuss SMS marketing in this article.

 

It is your duty to identify all the possible channels where your prospects can learn about your business by reading relevant and useful content regularly. You’ll have to develop and publish this relevant, useful, and engaging content for your audience.

 

As we often heard, content is king. Make sure your content is able to engage and attract your audience towards your business. Let your audience know thoroughly that what you are doing for these channels.

 

2. Grow your presence on Social Media

 

There is no denying on social media that it is growing as the largest platform where people spend most of their time. Even they search for products, services, and food on social media. They look for everything they need.

 

Grow your presence at Social Media by boosting your engagements. You can create profiles, groups, and pages for your business. The social media platforms famous for business are Facebook, Instagram, and Twitter. You should ensure your presence at these platforms.

 

What you need to grow your presence is to get your prospective customers connected to you. On Facebook, you can drive your business activities through Facebook ads. You need more engagements whether by Facebook ads or by working hard to get more followers on your page.

 

On Instagram, you have to get more followers to make a difference. Having a larger number of followers on your business profile makes an impression on your audience. You can explore how to boost your Instagram engagements. Alternatively, you can buy Instagram followers to boost your engagements effectively and efficiently. So on for other social media platforms.

 

3. Create a website

 

Create a portal through which the world can connect to you and your business, this portal is a website. Creating your website makes sure your presence on the internet. A website can be a powerful tool to run business activities, boost your sales and ensure the overall growth of the business.

 

A website gives your customers an easy way to learn more about you and your business. People can get knowledge about the services you are providing. It makes easier for your customers to get your services sitting at home instead of covering a distance to visiting your business place.

 

There are many tools on the Internet like WordPress that can help you to create a professional website for your business. The tools are exceptional when you don’t have enough knowledge about markup languages likes HTML, CSS, PHP, and JavaScript, etc.

 

Alternatively, If cannot develop a website by yourself, you can hire a team of website developers to create a website for you.

 

4. Start Blogging

 

A blog is a part of a website. On your blog, you share insight matters relating to your industry and business. It can have on your search engine ranking and positive impact simultaneously.

 

Try to publish relevant content on your blog on a daily basis, it shows your presence and knowledge; you have about your field, to your prospective customers.

 

Consistency is the key to success. As we often heard, steady wins the race. Be steady and don’t miss a chance you get to engage your audience. Show your consistency in creating engaging content for your blog and other channels as well.

 

5- SEO and Digital Marketing

 

A large number of internet users look from search engines for businesses and service providers. If your website is not to search engine optimized, you’ll still remain invisible to your targeted audience because of your competitors. Many other similar service providers are standing before you.

 

A good way to start with search engine optimization is to have the most relevant content on your website. Your content should be a narrative of your services or products you are providing on the internet.

 

You can hire a team of SEO experts to completely optimize your website. SEO is dispensable to grow your business in the digital world by ranking your website against relevant keywords as most of the prospective customers reach you from search engines.

 

6-SMS Marketing

 

Short Message Marketing (SMS) is a way of marketing that allows you to interact with your customers directly via text messages. You must know about email marketing, SMS marketing is similar to email marketing.

 

If you post a message on the wall of your Facebook page or Instagram profile, there’ll be no certainty that all of your followers will see your message. But the message delivered through SMS Marketing has higher chances of interaction. The recipient must see the text message at least once.

 

The higher chances of interaction show that SMS Marketing is an effective way of marketing. With all the above-explained strategies, you can also apply this strategy to strengthen your marketing.

 

Final Thought:

 

Growing your business in the digital world is now a bitter pill to boost your sales and ensure all over the growth of the business. Business growth can’t occur ever without careful, intelligent planning, and tactful execution. Apply these strategies to rock in the digital world as a businessman.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

 

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

 

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

 

1. It generates leads.

 

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

 

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

 

2. It is affordable.

 

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

 

3. It has a wide audience.

 

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

 

4. Strengthens Customer Engagement

 

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

 

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

 

Conclusion

 

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

 
Author Bio:
 

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.