How To Boost Website Traffic With Bulk SMS Marketing?

 

How To Boost Website Traffic With Bulk SMS Marketing?

 

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

 

Why website traffic is important?

 

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

 

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

 

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

 

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

 

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

 

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

 

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

 

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

 

Embedded links

 

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

 

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

 

Incentive’s boost the process

 

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

 

Professional team to your assistance

 

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

 

Keep it short

 

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

 

Utilize SMS API

 

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

 

Promotional SMS

 

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

 

Re-targeting SMS

 

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

 

Feedback Survey

 

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

 

Reminder SMS

 

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

 

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

 

In this way, you can boost up the website traffic with bulk SMS marketing.

 
Author Bio
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Bulk SMS is the circulation of a large number of messages on various electronic devices. Media entertainment companies commonly use it for alerts, reminders and, marketing & fraud control. SMS messaging has evolved in multiple aspects such as OTP (One Time Password), delivery alerts, interactive messages and, marketing campaigns, and more. Exclusive use of this technique is more innate than one can think. It gives business and organization more creative solutions to send and receive SMS messages.

 

By receiving and sending messages for businesses and organizations, it means it connects to the mobile phone application, a web interface, or integrates an SMS API with their website or system. The system creates a gateway for mobile network operators and a wireless application service provider for messages. This SMS gateway makes way for network traffic operation which connects it to SMSC (Short Message Service Centre). Then, at last, it goes to the recipient phone number.

 

Around the world, every business campaign has used this method to interact with an audience that is vast in number and easily reachable. It fits all business type need; Huge businesses use SMS marketing as a tool to reach masses. Small companies use it for a local audience with marketing growth goals. With an effective text content, SMS marketing can do more good than anyone can think of which is valid for businesses.

 

Importance Of Bulk SMS Marketing In Business

 

Text marketing provides with all the tools you need to grow the business of your dreams and make it successful with marketing strategies. Text messages are a powerful but effective way to interact with your audience. Here are some essential facts for bulk SMS marketing for your business.

 

1. SMS Marketing Team

 

Text messaging is standard for every business, but adequate marketing team for this purpose is necessary to connect with your customers on a deeper level. The productive SMS marketing team is essential for growth in sales, connectivity to customers, and understanding costumers need.

 
Easy But Effective Content
 

2. Easy But Effective Content

 

Text messages are meant to be short, so make a content through which you can write what you want your customers to see. Make it easy to understand but in a manner which indicates you are the best in what you do. Avoid open-ended messages because they make customers more annoyed than intrigued.

 

3. Make Your Point Across

 

Through your text messages marketing team, you can go through polls what your audience likes and dislikes. It helps in making your marketing strategies more useful and engaging with your consumers more liable.

 

4. Triggered SMS

 

Triggered SMS is most efficient with your regular customers. If your regular customers are not active with your business, you can send a triggered SMS to remind them of your business policies. It is also adequate in getting feedback from your customers.

 

5. Link-Ups In Text Messaging

 

Eye-catching links are not heard of as we all know. By using URL shorteners, you can make more to the point remarks and create a natural process without adding tracking exertions. It makes this process more appealing to your customers to click through that link.

 

6. Customer Relationship Management

 

Through the CRM app, you can measure the success ratio of your messages. It helps in analyze purchase history and location-based demographics. You can send meaningful messages to what your customers like and help them find what are they looking.

 

7. Call-To-Action Buttons

 

It increases customer engagement with your SMS marketing texts. The call-to-action methodology works in a way that shows this text, click here, text-to-win, etc. this process helps in engaging conversation with your customers, which is precisely what this method used.

 
Accountants and Bulk Messaging
 

8. Accountants and Bulk Messaging

 

Accountants also use bulk messaging because of how less time it takes to remind your client about important dates. Business accounting services use SMS marketing in the most effective way to go through their clients. Most of them use them as welcome SMS, reminders or alerts and, relevant money transaction notifications.

 

No matter what type of business you own SMS marketing technique is adequate for your business. It creates direct links to your customers and engages them with a good impression of your services or product.

How To Grow Your Business In The Digital World?

 

How To Grow Your Business In The Digital World?

 

There’s no regret that the Internet has involved nearly all the aspects of our life. A search engine is now a general place where people all over the world go for what they want. It simply means your business in the digital world relies on your presence in search engines.

 

In the 21st century, the lifestyle of humans is totally changed. If you were a businessman in an earlier era, you only had to get a shop, products considered with your business and a signboard to promote your business. There was no concept of marketing other than a signboard. Bigger your signboard, higher your market. It was a concept of marketing before the internet has penetrated every aspect of our lives.

 

Customers, which are the backbone of an organization, are now more conscious about what they are getting in return for their money. They are aware of the quality of the products. Even our closest persons can refuse to do business with us until we get them convinced.

 

One needs to know the right metrics for the growth of your business. They are indispensable to know the right direction for your move. If you are succeeded to know these metrics, it can effectively help you to grow and optimize your business in the digital world to get more fame and sells.

 

Here are some strategies to grow your business in the digital world.

 

1. Know Your Channels

 

Identify the channels through which your concerning clients and the general public can be introduced and connect to your business. Marketing distribution channels comprise of various media. These channels will promote your business.

 

These channels may include your company’s personal blog, a website, social media platforms; Instagram, Facebook, Twitter, Search Engines, PPC campaigns, and so on. SMS marketing is also an easy and effective way of reaching more audience and promoting your business. We’ll also discuss SMS marketing in this article.

 

It is your duty to identify all the possible channels where your prospects can learn about your business by reading relevant and useful content regularly. You’ll have to develop and publish this relevant, useful, and engaging content for your audience.

 

As we often heard, content is king. Make sure your content is able to engage and attract your audience towards your business. Let your audience know thoroughly that what you are doing for these channels.

 

2. Grow your presence on Social Media

 

There is no denying on social media that it is growing as the largest platform where people spend most of their time. Even they search for products, services, and food on social media. They look for everything they need.

 

Grow your presence at Social Media by boosting your engagements. You can create profiles, groups, and pages for your business. The social media platforms famous for business are Facebook, Instagram, and Twitter. You should ensure your presence at these platforms.

 

What you need to grow your presence is to get your prospective customers connected to you. On Facebook, you can drive your business activities through Facebook ads. You need more engagements whether by Facebook ads or by working hard to get more followers on your page.

 

On Instagram, you have to get more followers to make a difference. Having a larger number of followers on your business profile makes an impression on your audience. You can explore how to boost your Instagram engagements. Alternatively, you can buy Instagram followers to boost your engagements effectively and efficiently. So on for other social media platforms.

 

3. Create a website

 

Create a portal through which the world can connect to you and your business, this portal is a website. Creating your website makes sure your presence on the internet. A website can be a powerful tool to run business activities, boost your sales and ensure the overall growth of the business.

 

A website gives your customers an easy way to learn more about you and your business. People can get knowledge about the services you are providing. It makes easier for your customers to get your services sitting at home instead of covering a distance to visiting your business place.

 

There are many tools on the Internet like WordPress that can help you to create a professional website for your business. The tools are exceptional when you don’t have enough knowledge about markup languages likes HTML, CSS, PHP, and JavaScript, etc.

 

Alternatively, If cannot develop a website by yourself, you can hire a team of website developers to create a website for you.

 

4. Start Blogging

 

A blog is a part of a website. On your blog, you share insight matters relating to your industry and business. It can have on your search engine ranking and positive impact simultaneously.

 

Try to publish relevant content on your blog on a daily basis, it shows your presence and knowledge; you have about your field, to your prospective customers.

 

Consistency is the key to success. As we often heard, steady wins the race. Be steady and don’t miss a chance you get to engage your audience. Show your consistency in creating engaging content for your blog and other channels as well.

 

5- SEO and Digital Marketing

 

A large number of internet users look from search engines for businesses and service providers. If your website is not to search engine optimized, you’ll still remain invisible to your targeted audience because of your competitors. Many other similar service providers are standing before you.

 

A good way to start with search engine optimization is to have the most relevant content on your website. Your content should be a narrative of your services or products you are providing on the internet.

 

You can hire a team of SEO experts to completely optimize your website. SEO is dispensable to grow your business in the digital world by ranking your website against relevant keywords as most of the prospective customers reach you from search engines.

 

6-SMS Marketing

 

Short Message Marketing (SMS) is a way of marketing that allows you to interact with your customers directly via text messages. You must know about email marketing, SMS marketing is similar to email marketing.

 

If you post a message on the wall of your Facebook page or Instagram profile, there’ll be no certainty that all of your followers will see your message. But the message delivered through SMS Marketing has higher chances of interaction. The recipient must see the text message at least once.

 

The higher chances of interaction show that SMS Marketing is an effective way of marketing. With all the above-explained strategies, you can also apply this strategy to strengthen your marketing.

 

Final Thought:

 

Growing your business in the digital world is now a bitter pill to boost your sales and ensure all over the growth of the business. Business growth can’t occur ever without careful, intelligent planning, and tactful execution. Apply these strategies to rock in the digital world as a businessman.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

 

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

 

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

 

1. It generates leads.

 

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

 

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

 

2. It is affordable.

 

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

 

3. It has a wide audience.

 

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

 

4. Strengthens Customer Engagement

 

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

 

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

 

Conclusion

 

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

 
Author Bio:
 

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.

SMPP Service – A Tool Which Adds To The Vote Bank of Politicians

 

SMPP Service – A Tool Which Adds to The Vote Bank of Politicians

 

Being the largest democracy of the world, the significance of communication in the Indian political system increases manifold. Today, text messaging is used globally by politicians to influence voters and create a win-win situation. Mass texting not only allows politicians to connect with voters but also serves as a platform to establish effective communication with party workers. Irrespective of the level and range of the election, mass texting enables a politician to reach out to millions at just the click of a button.

 

Recently, a few days before the general elections, Indian Prime Minister Shri Narendra Modi exercised text messaging campaign to get connected with the voters at large. Besides, he has also launched a missed call campaign earlier to get his tweets directly on the inbox of the people via SMS. Despite the presence of social media and other digital platforms, why the tech-savvy politicians like Shri Narendra Modi rely on SMPP Service for communicating with the audience? The answer lies in effectiveness. With more than 98% open rate within just three minutes of being received, bulk SMS is considered as the ‘most effective’ mobile marketing tool.

 
2
 

Bulk SMS, an effective tool to leverage political campaigns

 

Needless to mention that we are living in a mobile world where each marketer is trying to enter the mobile phones of the audience. As compare to emails, text messages carry much effective open & engagement rate and hence is the best way to approach voters. Politicians have the opportunity to disseminate real-time information to the voters and to the party workers, to mobilize rally & roadshows attendance, to provide a grievance redressal mechanism for the voters and to create awareness in their constituency via SMS. Given below are the few ways which suggest how a politician get the most out of bulk SMS marketing tools.

 

Create a rapport (special bond) with the voters

 

Text messaging is more personal in nature and allows a person to complete the communication with his/her convenience. Unlike calls, bulk SMS gives a person an opportunity to read and reply to the messages anytime as per his/her own convenience. It further allows you to establish quality communication directly with your voters. You can send them personalized messages on birthdays, anniversaries, etc. to create en rapport with them. Text message gives you a platform to share your vision & opinion with voters on the things that matter most on a personal channel.

 

Keep supporters in the loop

 

Text messaging enables you to stay connected with your supporters/party workers. Keep your supporters informed with the campaign developments. Send them alerts of rallies, booth level or assembly level meetings, events updates, etc. via SMS. All the important announcements can also be communicated instantly to workers via text message. In this way by establishing an instant and smooth communication with your supporters, you can leverage your campaign to get good results.

 

Give your voters a grievances redressal mechanism

 

The peculiarity of text messages is that it doesn’t require any extra installation or even an internet connection. Text messaging application is inbuilt and available in all of the mobile devices. You can use text messaging as a grievances redressal mechanism where the constituents can send their problems and grievances via SMS. Once you take an action to solve their problems or grievances you can also message them about the actions undertaken by you. In this way, a warm personal communication with the voters will certainly increase your credibility as a politician.

 

Make the most of your election campaign

 

Allow your voters to message you about what kind of development and governance they want? What are their expectations with their elected representative? Which are the major problems of their booth they want to address first? A survey including the above questions can be conducted before elections and the feedback can be used to draw the effective political campaign. During elections, text messaging can be used not only to make an appeal to the public for using their voting rights but to motivate the party workers as well.

 

The advanced applications of the text messaging tools, like URL shortener, allows you to send the link of your website and landing page along with the SMS. The multi-utility tool further allows you to track your campaign by providing you the details of the persons who have clicked the link. In this way, politicians have an opportunity to establish effective communication with voters and supporters at large.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

 

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

 

Compared to traditional marketing medium, bulk SMS is fairly new in the marketing industry. However, if you consider the success rate of this platform, it is miles ahead from mediums like Direct Mail, Billboards & Flyers and Brochures.

 

Business owners from distinct industries are taking advantages of SMS platform to increase ROI and brand awareness. Thinking of utilizing this tool for your business too? Do you want to see a great return on investment from your marketing campaign?

 

Of course, who doesn’t, right?

 

However, to run a successful SMS marketing campaign you need to follow the right path of text marketing. What are those? Here’s the plan that will ensure your marketing success.

 

1: Get the phone number

 

Well, of course, to send SMS you need phone numbers. But how would you get one? You don’t have to worry a bit about this if you are working with reputed bulk SMS provider. Let them know in which area you are trying to promote your service or products, they will make sure your campaign reaches to the desired person.

 

2: Segment your phone list

 

Always remember, everyone on your contact list doesn’t have the exact same need. So, marketing and communicating to them, in the same way, will be a total failure for your campaign.

 

You need to divide your contact list into different categories. One thing you can do to understand your potential customer’s need by running a poll or survey.

 

3: Make sure SMSs are being delivered

 

If your customers aren’t getting the messages, what’s the point of bulk SMS campaign anyway, right? To ensure your SMSs are getting delivered, test the speed and reliability of bulk SMS service provider you want to use and make sure texts are being delivered to the opt-in customers.

 

4: Engage for maximum impact

 

The more you communicate with your consumer the more they know and like you. Connect with them in every event or occasion. Let them know you have remembered them though they have completed a purchase. Ask them for feedback or suggestion if they have successfully purchased any product or service from you already. Make them feel that you care about what they think and willing to improve and change according to their needs.

 

5: Track your SMS

 

It is necessary to keep monitoring of your SMS after you get the feedback and reviews. No marketing tool can sustain without proper analysis, you must find that in which part of SMS marketing you are earning more and in which you are losing. You can simply trace how many people have tapped in the URL or short like that you sent. You can use Analytics tool for that, it will give complete tracking, analysis and traffic reports of your SMS marketing.

 

6: Test, Test & Test

 

To know what gives you best result, you must combine tracking with testing. Test your opening sentences and words, test your call to actions button, test sending your SMS on different times on different days, test your offers, and test everything important to your overall success.

 

7: Be frequent

 

Putting your SMS in front of your potential clients frequently helps you stay at the top of their mind. And if you constantly deliver quality content, they will be looking forward to your texts. When that happens, you become a welcome guest rather of an annoying marketer.

 

Don’t be upset if they don’t respond to your first message. The point of using Bulk SMS is to get you to stay at the top of your potential customer’s mind. SO when they do need any product or services, your brand name will be the first to pop up in their mind.

 

There you have it “The pillar stone of the strongest Bulk SMS marketing service”. If you want to see your business ROI go up, implement these principles and you will see the result.

 
Author Bio:
 

HSP Media Network – India’s No.1 Media marketing service provider company. Bulk SMS provider in India.

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

Merryl is currently working at Rethink Staffing. She’s a former student journalist with a bachelor’s degree in Computer Science. She contributed numerous articles to various niches such as business, health, tech and more.

 
Twitter profile : https://twitter.com/dusaranmerryl
LinkedIn profile: https://www.linkedin.com/in/merryl-dusaran-03b146120/

How Bulk SMS Can Be Used In The Education Sector In India?

 

How Bulk SMS Can Be Used In The Education Sector In India?

 

Communication is the key to run any successful educational institution. We all remember the times around ten or twenty years ago when we would reach the gates of our school only to find out it was closed due to extreme winter. There was an eerie sense of satisfaction but also an undeniable agitation for not getting this information in advance. Who likes to compromise on some extra hours of sleep anyway!

 

Recently, the use of bulk SMS has bridged this communication gap between schools/colleges and parents. Parents and students no longer have to wait around for the school/college to send notifications by post, they can be updated simply with the ease of their cell phones via SMS. Mobile technology has come in very handy for this purpose.

 

Here are a number of examples of how bulk SMS can benefit a school or college:

 

1. Sending Reminders

 

Any impromptu change in the schedule of a school/college can wreck havoc on its functionality. For this purpose, bulk SMS massaging comes in very handy and can be used to send out weekly or daily messages to staff and students. Bulk SMS is an extremely efficient way used by educational institutions to reach out to tons of people at once. They can be notified close to the time of important events or deadlines.

 

2. Handling Queries

 

Parents often might have some unresolved queries about their children and various things related to them. For this reason, short-codes and USSD codes can help answer their questions. It’s not always feasible for parents or children to visit the premises of their educational institution for smallest of queries. For that reason, bulk SMS is a cost-effective and a time saving technique to make people’s lives simpler.

 

3. Attendance

 

One major problem with teenage students is their unannounced absence from their school/college premises. In such cases, bulk SMS helps to notify the parents or guardians of the children missing from school. This way, parents can track the attendance record of their children and can even notify the school via a text message if their child is unable to attend school/college on a particular day.

 

4. Homework

 

Homework is a crucial part of the educational curriculum. While some students are sincere enough to take care of it by themselves, others need to be kept under a strict watch of the school. For this purpose, the school/college can notify parents by sending a text when their children haven’t done the homework assigned.

 

5. Parent-teacher communication

 

There’s no denying that sending messages helps to bridge the communication gap between parents and staff but it also aides in facilitating their communication. Schools and colleges no longer have to follow the cumbersome traditional methods of circulars and notifications, they can simply connect with parents via mobile phones, a procedure which doesn’t even require internet connectivity.

 

6. Feedbacks

 

Feedbacks are very crucial for continuous and comprehensive growth of an educational institute. Every educational institute can make use of bulk SMS service for the feedback and carrying out surveys. Sending simple messages to parents and students and asking about their feedback is the simplest way to know where your institution stands. An institution can improve upon its shortcomings by utilising the valuable feedback from parents and students.

 

7. Student’s Results

 

Awry results can be a bit discouraging for some students and they might even hide it from their parents sometimes. Schools and colleges can inform the parents about the same using bulk SMS service. This helps in keeping a check on the students and parents can constantly monitor the performance of their children. It even helps to encourage students to perform better in exams as they know their results would never be hidden from their parents.

 

8. Emergencies

 

Bulk SMS service is a fast and a convenient way to inform parents about any emergency, like natural calamity, fire breakout, terrorist attack, etc. In such cases, parents can be immediately be made aware of the distressful situation and can take steps accordingly.

 

9. Unscheduled Holidays

 

Sometimes, due to unforeseen circumstances like extreme weather conditions, political upheavals, accidents, etc., the school or college might remain shut. Such impromptu closure can be brought to students’ notice with the help of bulk SMS service. Similarly, is a teacher falls ill, he or she can inform the students via bulk SMS about cancellation of classes.

 

10. Promotions

 

Educational institutes are always on a constant lookout to take themselves to new heights by adding to existing infrastructure, collaborating with international organisations, organising workshops, etc. In such cases, they can inform parents and students about their achievements and accolades via bulk SMS. It helps in building the credibility of the institute in the eyes of the people.

 

While technology is considered a bane by some, it definitely has its set of boons. It has undoubtedly made our lives simpler over the last few decades. It has not only bridged the gap between parents and school/college, but has also augmented the education sector of the country tremendously. Parents are today more efficiently informed about the paraphernalia that surrounds their children, as compared to twenty years ago. As informed individuals, they are in a better capacity to make informed decisions about their children’s education. While technology as a whole is to be credited for this, bulk SMS has definitely tipped the scale here.

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Whenever we talk about SMS (short message service) the first thing that clicks in our mind is countless and annoying promotional text messages that we receive on our mobile phones.

 

Well, regardless of how annoying it may seem, it’s still considered an effective marketing strategy for international B2B marketplaces. In fact, according to research around 75% of people have no problem in getting an SMS from a brand.

 

As B2B marketers we have to step ahead and take risks by trying every marketing channel there is, to generate B2B leads. However, you have to take the right steps, or any type of promotional activity can backfire at you and destroy your reputation. Therefore, we’ve come up helpful tips to make your B2B SMS marketing campaign successful.

 

1. Establish an SMS List

 

In order to make sure that your B2B SMS marketing is successful, the first thing that you have to look in to is that all the users on your SMS list have subscribed for your services. If you start sending promotional SMS texts to just about anyone, you’ll eventually witness a decline in the rate of engagement. You may even get flagged as a spammer if too many people report your number.

 

In order to make your list authentic and relevant, you can send emails to all your subscribers as an invitation to subscribe for your SMS service. Other than that, you can also promote this service on your website and social media platforms. Once you have a compelling list, you won’t have to worry about having your SMS ignored.

 

2. Keep a Close Eye on Your SMS Campaign

 

Once you’ve started sending SMS to all your subscribers, make sure that you monitor that campaign. Just like every other B2B marketing strategy, this one also needs to be analyzed every now then. Why? Well, you’re probably going to spend lots of money on this strategy, that’s why!. If it doesn’t generate the expected ROI, then it’s better to either make alterations or simply stop and think of something else.

 

3. Introduce Offers Your Customers Can’t Ignore

 

If you really want all your SMS to generate leads and increase your ROI, you’ll have to come up with exclusive deals and discounts. Your offer will definitely be the driving force of the leads you wish to generate.

 

In addition, you can also place an offer for all those customers who subscribe to your SMS service as a token of appreciation. People love free and discounted stuff, so this technique can surely build your SMS subscriber list.

 

However, one crucial aspect you should focus on is the frequency and time. Don’t over send texts, because it may irritate your user. In addition, always have a look at the clock before sending your SMS. You wouldn’t want to wake someone up with your message.

 

4. Segment Your List

 

By creating segments in your list, you’ll be able to send the most relevant content to the right audience. In order for that to happen, you also have to know your audience well enough. For example, if you’re promoting tech goods through your B2B SMS marketing campaign and send messages to buyers that belong to a different industry, you’ll only become a source of irritation.

 

Maintaining a happy audience is crucial for the future of this marketing strategy. Once you are able to develop a good relation with your client, all your marketing tactics will show positive outcomes.

 

Wrapping Up

 

If you are running an online B2B marketplace, SMS marketing can play a significant role in boosting your ROI. Once you have won the trust of your clients, you can even add links in your messages to enhance both your traffic and the number of quality leads. However, just like any other B2B marketing technique, planning is essential. To start off, follow all the tips we’ve mentioned above. Once you’ve got the hang of it and are generating useful results, you are free to experiment with new ideas.

 
Author Bio
 

Beatrice McGraw is a digital marketing expert who works for ExportHub – A Foreign B2B Marketplace. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter here: @McgrawBeatrice.

Significant Reasons Why Mobile Marketing Is A Great Option

 

Significant Reasons Why Mobile Marketing Is A Great Option

 

Marketing Land is a world-class computerized distribution that covers all parts of the advanced advertising industry. Mobile Marketing includes achieving clients and prospects when they’re utilizing the web far from the conventional home/office work area condition. The expanded utilization of cell phones, tablets and comparative cell phones has made mobile advertising an unquestionable requirement for some organizations.

 

Associations need to start changing their promoting efforts to remain mindful of the advancements in technology. Mobile Phone adoption rates are extending at a phenomenal rate, outflanking 85% in 2017 alone. Impressively, typical mobile phones conversion rates are up 64% appeared differently in relation to the ordinary work region conversion rates for online business alone. Bulk SMS services also play an important role in the conversion rate of a prospect into a customer.In the present automated and interconnected world, the centrality of efforts is flexible and pleasant that can’t be overstated. To avail this exclusive services you just need to contact bulk SMS gateway provider.

 

Coming up next are five important considerations on the essentialness of cell phone marketing that publicists need to survey as a component of their mechanized framework:

 

1. Time Spent On Mobile Devices Is Increasing

 

Generally, people spent an ordinary of 10 hours out of consistently on PDAs. About 35% of this time was spent on phones or tablets, as shown by eMarketer. This infers the ordinary people puts in over 500 hours out of consistently investigating destinations or visiting on their wireless, giving the plenteous opportunity to get their thought and influence them to look at your business on a device they use such an extensive amount the time as a part of their step by step lives. Advancing examples are furthermore responding to this enhancement: It is evaluated that by 2019, about 72% of exhibiting rupees will be spent making applications and plugs for cell phone platforms.

 

2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand

 

Clients are using their mobile phones to purchase things from Amazon, eBay and various online business sites. Associations as colossal as Walmart and as meagre as mother and pop shops are seeing this and making straightforward gateways and locales to support bargains. As a matter of fact, it is foreseen that before the completion of 2018, 70% of online business visits will start on a mobile phone. Associations that make composed flexible fights that control customers from thing preface to the arrangement will see an amazing lift in revenue.

 

3. Customers Purchase In Stores

 

Flexible advancement allows clients to shop and take a gander at while they walk around the store walkway. Associations that have dynamic flexible promoting endeavours can abuse this: Search engine improvement and an easily sheltered site can give your business an edge when the purchaser is set up to purchase. Additionally, web files are modifying their counts to give a higher tendency to flexible pleasant areas. This makes the necessity for associations to upgrade their web closeness and tie new kinds of automatic marketing into their assignments.

 

4. Short Message Service (SMS) Open Rates Are Higher Than Email

 

SMS has an open rate of 98%, and up to 90% of people who open the message will examine it inside three seconds. This is far higher than email displaying or other automated channels. Accommodating your SMS messages so they offer to imminent customers will give them inspiration to furthermore ask about your things or organizations, and they will most likely start on the contraption in which they just got the message. This thing encourages bulk SMS gateway provider to advance their SMS marketing tactics.

 

5. Mobile Marketing Reaches A Broader Market

 

Mobile phones and tablets are winding up dynamically surely understood gadgets for correspondence overall economics. They are smaller, lighter, more affordable and more adaptable than PCs and laptops. Producers are in like manner responding to customer demand and developing snappier, more weighty and more moderate phones. These enhancements infer that sponsors have a splendid opportunity to put their displaying messages under the control of their customers, and adaptable empowers publicists and advertisers to contact a significantly broader social event of individuals subsequently.

 

Digital advertising is industriously progressing, and flexible displaying accept a key employee in that system. The push toward mobile phones is an example that will continue to progress, and associations need to ensure they have a solid flexible displaying plan to interface with those digital customers.

 
Author’s Bio:
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected]