YouTube Video Strategy: How to Grow a Business with YouTube

 

YouTube Video Strategy: How to Grow a Business with YouTube

 

Are you looking for ways to get your products or services in front of as many people as possible, that too without breaking the bank? All this you can do via YouTube. For an entrepreneur marketing your services online by creating a YouTube channel has been on the rise over the past few years, it’s growing ever more popular and accessible for brands.

 

For a successful content marketing video content is the secret, YouTube basically, home of online video for regular customers and marketing professionals. After all, YouTube has become the second largest search engine.

 

No doubt, YouTube is nowadays essential for business, especially for marketing. In this blog, we will discuss how you can grow your business through YouTube and how you make your content be found quickly and engaged thoroughly.

 

Ways to create a YouTube Strategy:

 

– Set Your Goal and Build Your YouTube Brand Channel:

 

Define your goal first, what is your video is all about, and for whom? Your YouTube channel will spin out your brand’s stories to the people. Make compelling titles, no matter how good your video looks if no one clicks on your video title it’s useless. It is important to optimize your video titles to bring in viewers.

 

– Creating Perfect YouTube Titles:

 

Search for the right keyword, Google crawlers will get to know about your video through keywords. Keywords also tell viewers what they can expect from your video.

 

Keep the length of the video title about 60 characters. That’s an ideal title length limit and it should not exceed beyond that. The viewers should see the title at a glance. Also, keep the title clear yet descriptive, it shouldn’t force viewers to figure it out.

 

– Tell Viewers the Reason to Watch Your Video:

 

The viewers are investing their time to view your content. They should know how your video will benefit them. You can come up with identifying the central idea of your video. By using useful resources such as the SEO Ranking keyword suggestion tool that helps you pick your keyword. Also, optimize your title and description so that you’ll get ensure you’re on the right track.

 

Keep checking out what is trending on YouTube or check the videos that are currently ranking on that topic to make sure you are going in the right way.

 

– Creating Perfect YouTube Thumbnail:

 

YouTube thumbnails are the most crucial aspect to leverage potential views to your video and make them click to enjoy. Thumbnail is one of the biggest deciding factors whether or not to click to watch the particular video.

 

Thumbnail is the first disclosed image when browsing YouTube videos so, it should be eye-catching. Effective and attractive thumbnail make users click the video right away also, it helps understand viewer what your video is all about.

 

Make an eye-catching YouTube thumbnail and tell your brand story through it. Ideally, your video title and thumbnail should complement each other.

 

Tips to create the best YouTube thumbnail:

 

1. Include title text to deliver the context of your video

 

2. Choose the best font style

 

3. Go with the complementary colors for the background

 

4. Use relevant image, include an image of the face or make eye contact with the viewer

 

5. Optimize the thumbnail for different devices

 

– Try to Limit Video to Under 5 Minutes:

 

Focus on the total watch time of your video if you want to get the most out of it. According to the survey, the duration of the majority of the YouTube video is about 5 minutes. People always need a good reason to be interested in your video so you can experiment with the video length to figure out what is working best for the engagement.

 

1. Keep your video informative and short

 

2. Optimize your video length and keep it under 5 minutes

 

3. Try to create high-quality content in every video

 

– Include Call-to-Action (CTA) to Your YouTube Video:

 

While creating and editing an ad on YouTube you can add a CTA overlay. Call-to-action direct users to the website you specify as your landing URL and appear alongside the heading. The CTA should be up to 10 characters including spaces.

 

The headline of the CTA promotes your product or services and the primary line of the text next to your video ad. That should be up to 15 characters including spaces.

 

– Promote Your YouTube Video Via Social Media:

 

If you want to grow your YouTube Channel take the help of social media marketing. Share your latest video on different social media platforms and also keep yourself active in various social communities and groups online.

 

Each social media platform having different culture so you need to figure out which one is best and giving you profit or a number of views and in which platform you are getting appreciation.

 
Final Thought:
 

To grow your business via YouTube you need to be active, consistent, and start experimenting and keep on learning what works best for your YouTube channel to grow. Staying true to your brand or business is crucial and you should keep on monitoring any changes and need to see how your video is influencing your audience’s behavior.

 
Author bio:
 

Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones. His experience, passion, and knowledge has paved the way for the fastest growing Digital Marketing Company, Ahmedabad – Cubic Digital

5 Innovative Ways To Market Your Brand/Business

 

5 Innovative Ways To Market Your Brand/Business

 

Are you looking for ways to market your brand/business without spending vast amounts of money on promotions and advertisements?

 

Of course, you are! Who doesn’t want more customers, users, or subscribers rapidly and without spending a lot of money?

 

Interestingly enough, the way to build up a huge customer base is not to out-spend your competitors. Rather, it is to promote your products creatively and apply out of the box marketing strategies like virtual birthday celebration ideas. This is going to serve you with much better results than money could ever do.

 

Here are 5 innovative ways you can market your brand/business and start the growth of your business:

 

1. Set up a ‘Google my business’ page:

 

Earlier, potential prospects used to Google the brand’s name and then head directly to your website’s homepage. But now, web-searchers devote more time looking at your google my business page before they decide if they want to visit your website or not. Your GMB page, aka, knowledge panel, is now your new homepage.

 

Web-searchers use this panel to see your photos and videos, read through reviews, and check out the FAQs. The customers can access all the information they need from the GMB page. Therefore, you must keep track of it. Regularly update the photos and videos and post responses wherever you find necessary to keep your clientele updated. You should also rename the media files with popular search phrases to maximize the search results!

 

Also, another amazing feature of GMB is ‘Google posts.’ It can be used to promote events, offers, or any cool details that you might want to share with your customer base.

 

Remember that Google posts expire every 7 days, so be sure to create a new one every week. Also, keep in mind that you have an appropriate post.

 

For example, if you have an escape room business, your post could be about a special event that you have organized or special holiday discounts.

 

To conclude: It is essential to have a great Google my business page more than your website because the GMB page is your first impression, and first impressions do matter!

 

2. Have more customer reviews:

 

Good reviews are crucial for any business! Reviews can help entice new customers by sharing their experience with your brand. Reviews allow you to build a positive brand image and a good online reputation.

 

If you are an escape room brand and the customers write in their reviews how much fun they had or how amazing they found the games to be, future customers will trust your brand more and choose your brand as their preference.

 

Remember to never ask for reviews directly from customers. Give them subtle reminders about where and how they can post reviews.

 

Example: We hope you had a great time with us! If you did, click on the link to share your thoughts with the world.

 

To conclude: it is essential that you boost your reviews because this builds up the customers’ trust, and therefore, it is a great marketing strategy.

 

3. Build up a partnership and minimize your competition:

 

Right now, there is a great influx of businesses in the market. This adds to the competition. If two people are selling the same thing with the same quality and price, then the probability of your brand getting selected by the customer is 50%. Similarly, the more the competition, the less the odds of your brand to get selected.

 

But what if you join forces with your competitors and distribute the opportunities equally?

 

For example: if a customer has played all the escape games at your facility, they won’t return to play them for a second time because they already have cracked the mysteries! That is where partnership comes in.

 

You can suggest to the customer the escape room you have partnered with, and your partner can do the same. This technique will not only reduce the competition but also help in generating more revenue.

 

To conclude: Partnering with other brands can drive more customers to your business. It is a win-win situation!

 

4. Target your audience wisely:

 

A brand needs to know about the age group of their target customers. This will help you promote on social media platforms used by people of that age group. If your target customer base is families, then you should promote yourself on Facebook; if they are young adults, then the platform you should be promoting yourself on is Instagram.

 

To conclude: You must identify your most popular client base and entice them through social media platforms. This can make a significant impact on your business!

 

5. Use digital marketing techniques:

 

Gone are the days when people used to stand and take a look at billboards or read through a flyer. The traditional advertising methods have indeed lost their importance.

 

This is the digital marketing era, and you need to step up your digital game to stay in the competition.

 

If any of your competitors are appearing higher than on the Google search results, they are probably spending a lot of time on their digital marketing to brag the top position. Search engine optimization (SEO) methods can help to boost up the ranking of your website and hence your business.

 

For example- adding keywords on your escape room website like ‘best escape room in (city name)’can help attract more web traffic.

 

To conclude: If you have no idea what SEOs are and how to use them, you should seek help from a professional because these are essential for your digital marketing.

 
Author Bio:
 

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Ultimate Guide for 5d’s of Digital Marketing

 

Ultimate Guide for 5d’s of Digital Marketing

 

A business owner is well aware of thriving and surviving in the market. Business and digital marketing are interconnected and linked to one another. In the world of the internet, the importance of digital marketing cannot be denied. It is an integral part which involves customers and business connected with one another.

 

What is digital marketing?

 

The answer to what is digital marketing can be the primary thing to advance. Digital marketing is the promotion of brands and products to the world using virtual platforms with the help of internet connectivity. This includes mobile marketing, social media, and search marketing. Look at the essentials, as to how digital marketing works.

 

The essential 5D of Digital Marketing

 

The 5D is collective all the opportunities which help the consumers to interact with the brands and reach the respective audience. Take a look at the overview of 5D of digital marketing.

 

Digital devices:

 

the targeted audiences interact with the brands through various digital devices. The various digital devices include mobile phones, laptops, gaming devices, and television. These devices help the customers to stay in constant interaction with brands.

 

Digital platform:

 

a browser is always the medium which helps the interactions to take place between brand and customers. Applications and browsers like Google, YouTube, Twitter, and LinkedIn and Facebook are such digital platforms.

 

Digital media:

 

media channels are used to reach the audience. Through a communication channel, the interaction takes place.

 

Digital data:

 

the brands collect data about the consumers digitally. The data is very important to serve the customers in a better way.

 

Digital technology:

 

the technologies are used by the companies to interact and arrange campaigns.

 

Guide to 5D digital marketing

 

A guide to Digital marketing will help you step- by step to build a good marketing strategy involving the 5D’s of marketing.

 

Search engine optimization: The search engine optimization is the prime digital marketing service that enables us to build great marketing content. It enhances the technical configuration and the website scope increases. This SEO enabled content will help your website to get a good rank in the search engines. This will attract visitors to your website. The On-page and Off-page SEO services will help your marketing strategy be smooth and strong.

 

Content marketing:

 

content is always the king of marketing. If you are looking to enhance your website marketing, build the right content. It is the fuel that guides the right marketing strategy. It helps you to stay connected with the customers, interact, and brand awareness and lead generation. You can do this with the help of digital devices and digital content. Reach out to consumers with the help of digital technology. A lot of useful data can be achieved which helps you to enrich the customer experience.

 

Social media marketing:

 

social media marketing is the best way to enhance the 5D of marketing in your business. Digital platforms like Facebook, LinkedIn, Twitter, YouTube, and Instagram are digital platforms that can help in marketing the right content. In order to increase brand connectivity and awareness, you can use social media marketing.

 

Email marketing:

 

the companies can communicate with the audience with the help of email. Emails play a major role in communicating with consumers. Through email, the brands and the consumers continuously communicate with each other. You can promote your brand, content, and events with your consumers.

 

Wrapping up

 

Digital marketing does offer brands great exposure. It becomes even more evident with this blog content. Digital marketing services incorporate the utilization of 5D‘s of marketing as well which again helps in generating huge traffic. Lead generation takes place at its best when you work with a certified WordPress Development company. Use the digital platform to drive traffic to your website and build your business well.

 
Author Bio:
 

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best WordPress development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

Bringing in over $40 for every $1 invested (talk about huge ROI), email is one of the most cost-effective and time-tested digital marketing channels that’s particularly useful for B2B businesses. Here are a few concrete numbers explaining why:

 

– B2B marketing emails see a 23% higher click-to-open ratio than B2C emails.

 

59% of B2B marketers cite email as their top channel for revenue generation.

 

79% of B2B marketers find email to be the most successful channel for content distribution.

 

So, the power of a well-thought-out email newsletter is crystal clear. The question is – besides sending the usual promotional emails (which are, more often than not, ignored) with special offers, seasonal discounts, and personalized promotions, what can you offer to your newsletter subscribers? How do you keep them engaged with your brand using content instead of making them hit “unsubscribe” with repeated direct promotions?

 

As challenging as this is, here are top three powerful content ideas for your B2B e-commerce email newsletter to keep your subscribers interested:

 

• Listicles

 

Creating and sharing quick and easy-to-read top lists of virtually anything related to your industry is one of the best ways to keep your subscribers hooked. The subject line for this type of email should crisply explain what the recipients will gain if they go through the entire content.

 

According to studies in psychology, our minds react favorably to listicles as they provide a sum of information we would otherwise have to amass by going through separate articles, reports, or statistical analysis – all of which require additional time and effort.

 

It goes without saying that the more comprehensive the list, the more value that it holds for your subscriber. However, make sure the long list is scannable with properly formatted bullets and catchy font. Likewise, the more creatively you write the content itself – with the right blend of humor and statistics – the higher are the odds of it being enjoyed and shared by your audience.

 

Curated Content

 

To build credibility and exhibit thought leadership, every business owner should keep in touch with the latest events in their industry and share them in a personalized, easy-to-digest manner – such as an email newsletter.

 

That is, delivering handpicked information and content relevant and useful to your target audience is a great way to present yourself as a valuable source of information, rather than just promoting your products or services.

 

Such emails can be in the form of a biweekly or monthly series and, in addition, it’s a good idea to deliver the gist of each piece by writing a short blurb and place a link to the entire article.

 

Success Stories

 

You may think of it as self-promotion, but if your clients used your product/service and it helped them grow their own business or benefitted them in a substantial way, then don’t hesitate to share that information with the rest of your subscribers.

 

You can create a short case study that illustrates exactly how you contributed to the success of another business. As your subscribers are also obviously keen on growing their own businesses, sending an occasional case study would be appreciated by the readers and they’d love to dive deeper into what you have to offer.

 

Over to You

 

While there are many other tactics you can use to keep subscribers engaged, the ones discussed above are relatively low-effort and high-rewarding ones that you can implement right away. Plus, all three of these tactics will contribute to building your brand’s thought leadership within your industry.

 

Lastly, make sure to use your brand’s unique voice in every newsletter you send out and always be authentic.

 
Author Bio:
 

Aanya Rachel is the Content Manager at The Address, a coworking space in Ahmedabad. She loves sharing her industry knowledge and insights on topics related to coworking, real estate, business, and startups. She enjoys live music, traveling, and reading comic books.

The benefits of Learning Digital Marketing

 

The benefits of Learning Digital Marketing

 

The field of digital marketing has a very broad scope. It is increasing day by day. In order to enhance productivity, it is being used by many companies. Remarkable growth has been seen in this field in recent years. There is a serious demand for the skills used in this field. Some of its benefits are broad goals, secured job profiles and high salaries.

 

Now I will show you the benefits of learning digital marketing.

 

1. Be a professional who is in-demand

 

It is believed that there is a lack of professionals in digital marketing who can do the job in spite of the fact that there will be 2 million jobs in this field by 2020. So, here we can say that there are less supply and more demand. This gives an advantage to people who are studying it.

 

There was a scarcity of jobs during the recession that was spread globally. But now there are a lot of job opportunities in the field of digital marketing.

 

2. So many career choices

 

The experienced professionals in digital marketing are easily getting hired in the new as well as established companies, as a result of increased digitization.

 

Artificial intelligence is a new and growing technology and the people who have its knowledge are always required in big digital companies like Airbnb and Google. The chatbots are made using the technology of Artificial Intelligence. A feature of customization is provided in the process of making these chatbots.

 

With so many possibilities of jobs, the digital marketers can choose any job among them.

 

3. Get more salary

 

We are aware of the fact that currently there is a reduced supply of professionals in digital marketing and demand is more. As a result, when the price increases the product value also increases. So, if you are a skilled person and your requirement is so much in the industry, you can demand the salary of your choice.

 

4. Easily start your career

 

To create your own portfolio and gain experience you need a placement or internship. This will be helpful in advertising careers. If you want to kickstart your career then a lot of opportunities will be provided to you by the digital marketing world. You can take part in online conversations, start your blog, increase followers on Twitter to get a good presence in social media. You can increase your knowledge of digital marketing by giving online exams. By this, you can make a very good CV and give interviews to employers of reputed companies so that you can get a good job.

 

5. Develop an agile career and become a versatile professional

 

Your career can reach good heights if you have skills of digital marketing because there is a lot of demand in this sector. You just need a little training in this field if you want to develop your career and grow more in this field. If you do this then you can stay in this field as well as learn new skills. This shows that there are a lot of opportunities for learning and choices are in abundance.

 

6. Always try to work with different kinds of people

 

People of different interests and different backgrounds will work with you in this dynamic sector of digital marketing. Disciplines of a wide range are present in this sector. If you are interested in doing jobs with people then your audience will get increased. This will expand your business as a result of social interaction with people.

 

You can do the job on a website or a writing work if you are introverted by your behavior. For anybody who wants to work from home for people of different countries, freelancing is a good job.

 

7. Become creative

 

You should always be creative in your day to day work. Production of audio and video, designing, writing are some creative works that also give a lot of opportunities. For engaging the audience, improving customer experience, conducting A/B tests, solving problems, marketing of products, this type of creative environment is very good.

 

For better performance of the business, the companies are using creative ways and with this a lot of experimentation is being done in digital marketing.

 

You can take the help of digital marketing experts to gain some more knowledge about the above-mentioned points.

 
Author bio:
 

Akshay Sharma is a writer who loves sharing views on technology topics. He is constantly in search of new articles and posts on topics related to technology and its branches. Currently, he works with Mind Digital Group which knows the best digital marketing agency in India.

The 5 Major Digital Marketing Trends in 2020

 

The 5 Major Digital Marketing Trends in 2020

 

The digital marketing sector is constantly changing and has experienced increased enthusiasm during the past decade. A few trends outline the dominant strategies in digital marketing. Some have been in place for several years while others are more recent. Which ones to bet on in 2020?

 

1. Data-driven marketing

 

In 2017, The Economist titled “The world’s most valuable resource is no longer oil, but data”. It is true that the most powerful companies in the world are also those that have a lot of data on their users. The harvest has not stopped since and the multiplication of devices and contact points amplifies this movement. Thus, marketing can benefit by using this data to offer highly customized experiences.

 

With at scale personalization, data-driven marketing can allow advertisers to reach Internet users in the right place, at the right time with the right message. All digital advertising agencies have set up tools to exploit this data (such as automated campaigns on Google Ads or the personalization of placements on Facebook Ads). The multiplication of this data also allows more advanced A / B test strategies and therefore better performance. The growth of programmatic advertising only confirms this trend of mass personalization.

 

2. Machine Learning

 

Who says “more data available to advertisers,” says “matter to feed the algorithms”: the digital marketing of tomorrow will be even more automated than today. All the agencies have taken this turning point for several years, humans can no longer process the huge volume of data at their disposal: at each auction, Google Ads takes into account more than 70 million signals to perform its arbitration. But successful digital marketing strategies are those that combine the good use of algorithms with intelligent orchestration: whether it is the machine or the human, alone, they are not as good as two. We can expect more and more automated solutions at all levels: ads, auction strategies, targeting, attribution, campaigns.

 

3. The changing marketing influence

 

Also present for several years, the marketing influence market will take a major turning point in 2020. Indeed, the explosion of Instagram (more than a billion monthly active users) has increased brand operations with influencers, so that they can communicate with their communities. But several studies have recently shown that micro-influence has more impact than mass influence. If micro-communities have, by definition, less reach than mass influence, their engagement with posts is better.

 

Also, the release of Facebook Brands Collabs Manager is flipping the cards of the advertiser/influencer relationship, since this tool facilitates the establishment of partnerships. The role of marketing influence agencies is thus threatened by Facebook, which wants to position itself as a trusted intermediary.

 

4. From long-term video content to “snackable video content”

 

The video wave does not stop: in 2020, video traffic on the Internet will represent 84%! The crazy growth in the use of TikTok and Snapchat will accentuate this trend. In 2020, advertisers will have a game to play by betting on these new digital advertising agencies which are not yet saturated and where attention is still captive. We are gradually moving from “long-term” video consumption (Netflix, YouTube) to “snackable content”: short, innovative content that can be consumed (TikTok, Snapchat, Stories, IGTV, Bumper Ads on YouTube). It also forces advertisers to adapt to this new content and produce adequate video ads.

 

5. Voice marketing

 

By 2021, there will be more than 1.6 billion people who will use a voice assistant on a regular basis. Amazon (Alexa), Google (Google Home), Apple (Siri) all dominate the market for voice assistants and have signed an agreement that will allow all connected objects in the home to communicate with each other, whatever the model. and the manufacturer. This will allow an improvement in the functionality of the assistants and therefore increase the engagement. Also, the explosion of mobile usage has allowed easy access to a voice assistant directly in his pocket.

 

Nevertheless, the advertising possibilities are still very fine for advertisers. It is, for example, possible to create voice applications (as SNCF did for example to facilitate the booking of train tickets), but there is not yet a self-service solution for advertisers. Perhaps one day, the results of traditional search engines will appear in the voice search results, which will be a first step towards the first announcements in “voice search”.

 
Author Bio:
 

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

How can Social Media Bring Traffic to Your Website?

How can Social Media Bring Traffic to Your Website?

 

The use of social media in brands and businesses is no longer an option, it is a must. With over 3 billion users around the globe, social media has become an essential part of growing a business. Building brand awareness, the establishment of brand among its target market and opportunities to connect with existing and future customers, create engagement and build brand loyalty are among its benefits.

 

But how can social media become an avenue to drive traffic to your website?

 

Social media platforms you can use for your business

 

Here are some of the different social media platforms you can try for your business. They are already tried and tested and already built a powerhouse of users under their name. They may be overused however, this does not mean that you shouldn’t give them a try.

 

• Instagram

 

This platform has been a powerhouse to several brands. With an active user of 1 billion, it is full of eye-catching visuals and inspiring creativity. It became one of the leading social media platforms for businesses when the shoppable post became available in 2018 and the emerging of Instagram stories and IG TV.

 

• Facebook

 

The platform that started it all, this social media giant has long proven its worth. No matter what your business is, Facebook has a place for you. While some may take it negatively as Facebook began suppressing organic postings, you can still leverage your brand through groups, Messenger chatbots and live videos for engagement.

 

• Twitter

 

This platform allows brands to create their voice and their persona. This may not be an avenue for everybody but certainly, businesses related to sports, entertainment, politics or marketing can flourish in this site.

 

• LinkedIn

 

A much reserved platform, LinkedIn connects B2B and professionals. Armed with the right strategy, you can build your brand in LinkedIn and have an unlimited opportunity to build connections that will be beneficial for your brand.

 

• Youtube

 

This platform allows brands and businesses to grow with video contents like tutorials, behind the scenes or walkthroughs.

 

• TikTok

 

The newest among them all but grew significantly and has already a billion downloads. This platform caters to the younger generation ages 35 and below and has been widely used over the world.

 

It is essential also to know the latest social media trends these days:

 

• Rise of stories and video content

 

• Dynamic and direct social ads that make consumers think you are talking to them and answering their needs

 

• Nano-influencers with 1,000 – 5,000 followers and are considered the authentic influencers

 

• Growth of private and tight-knit groups

 

Strategies to boost traffic to your website with social media

 

1. Work on your profile

 

Your profile in social media sets the first impression. This is probably because consumers have first known about you on social media even before they came across your website. Optimizing your profile may definitely give you brand awareness and drive a good amount of traffic on your website. Make sure your site’s URL is visible in your profile. With the right set of keywords and information, it will streamline your social media profile and website.

 

2. Post always

 

This may sound simple but consistent posting builds your reputation, grow your reach and widen your brand awareness. This builds consumer’s trust and increases your visibility to them. Check your analytics and look for the time slot where your followers are most active. Develop a regular posting habit and use social media management tools available online to help you maintain your schedule.

 

3. Know when your audience is active

 

Knowing when your audience is active, help you plan your content better. As social media platforms have an influx of users and posts move quickly, posting on the time they are active will give you more chance of visibility and you certainly know people will be able to read your content.

 

4. Engage with your audience

 

Social media has given you the power to interact with your customers and this has been one of the vital and important keys. Manage your inboxes regularly and answers questions promptly. In your answers, always direct them to your website for additional information. Try also to be as personal as you can get as customers nowadays shy away from automated replies and would want personal attention. Use call to action words like, click now, visit now, check it out now or read now.

 

5. Be interactive

 

Create social media contest, ask questions and run polls. This will have people talking about you, your product or services you offer and your website thus increasing your engagement.

 

6. Share contents from your website

 

If you have already established your brand in your social media, it will be easier for you to drive traffic to your site by sharing direct links and contents. Sharing inbound blog links will help boost your website traffic as people will want to read your blog contents.

 

7. Use teaser contents

 

Promote special deals on special events that consumers can only access through a link posted in your social media. This may be a discount or a coupon that they can use to purchase something on your website. People clamor for good deals and in any way to save their money. This will also drive sales as people would want to buy now instead of putting it on hold for some other times.

 

8. Work with influencers

 

One of the most powerful tools in building your brand is working with influencers. Nano-influencers, the newest classification, are social media personalities with only 1,000 to 5,000 followers and innovative brands are already tapping them. Their small followers give them an edge by being closer to them and thus having stronger connections. Working with influencers is cost-efficient but will give you the visibility not only on your social media platforms but to your website as well.

 

Conclusion

 

As social media strategies may take a longer time to take effect and results may not come in fast, you have to be patient and persistent. As you continue to do these suggestions, you will definitely learn the best platform for your brand, the best strategy and the niche market you want to tap.

 
Author’s Bio
 

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand

How To Increase Your Business Through Digital Marketing

 

How To Increase Your Business Through Digital Marketing

 

Small-company individuals own it started from the digital age. They are using a vast width of choices to get your name around via email advertisements and digital marketing programs. The possibilities and mixtures will be virtually infinite. While that’s a massive benefit to this present entrepreneur, it might also be overwhelming. Listed below are several old digital advertisements and promotion strategies to get you all started.

 

Before dive right into, you’ll discover a couple of fundamental questions that need to be answered. Your electronic advertising program should ultimately pave the way to your long- term and – temporary small business objectives. Answer the questions before start:

 

Who is my audience?

 

Concentrate on creating client personas. They need to encircle each one of the features that you wish to get in your ideal customer, such as:

 
● Age
● Gender
● Geographical location
● Motivations
● Challenges
● Private interests
● Shopping preferences
 

Yet another valuable exercise would be to recognize the sort of customer that you don’t require and provide a wide berth to promotion content that may inadvertently attract them.

 

What is my ultimate aim?

 

Assessing your objectives before creating your electronic marketing strategy guarantees that you won’t be barking up the wrong tree. Are you currently searching to boost site traffic? Decrease cart abandonment? Build your email list, Boost average cost quantity? Create higher customer loyalty, increase brand awareness?

 

As you can see, one electronic approach wouldn’t hit every one of these regions, so plan accordingly. Which tools do not have? Assess the automated means you have already spent in and ascertain if they are viable, require tweaking, or ought to be retired.

 

By this time, you have probably already established some automated campaigns and lost cash on the resources to achieve that. It is not unusual to forget that you have got some subscription support for, for instance, email blasts. Assessing the cobwebs away and ascertain if it is still fulfilling your demands. Odds are, together with your new digital approach, you can revamp your usage of previous advertising tools and begin getting a return on your investment.

 

Primary Digital-marketing Channels:

 

1) Marketing with Email

 

Email communication is among the most straightforward approaches to stay before one’s customer base. Send purposeful company upgrades and promotions, and request customer testimonials, and remind a client they have left items within their online shopping cart software, etc.

 

Strategies for email advertising:

 

● Personalize using receiver’s title time suitably.

 

● The ideal time to ship your email is from the day or on weekends if people are not around the clock.

 

● Incorporate topic lines over 70 characters Long.

 

2) Social Networking

 

Having the capability to pinpoint target audience associates. Social networking provides powerful tools to strengthen your digital marketing and advertising campaigns. The drills we suggested earlier in the day play a role here.

 

For instance, if your perfect customer is a business professional, you will wish to concentrate on LinkedIn. Should they are millennial, and then Twitter and Instagram are more appropriate. Meet with your clientele at which they are at. For more help pinpointing the perfect social-media stations for the company, visit this article.

 
Social Networking
 

Try one of these Hints on the next social Networking Effort:

 

● Cross-promote using a Free Company.

 

● Host a Competition.

 

● Survive Facebook or Instagram Stories and Produce a Set.

 

● Re-post user-generated content.

 

● Article ‘Label a Buddy’ content comprising it into a promotion, event or holiday.

 

● Poll your followers.

 

3) Content marketing

 

Including valuable and relevant material along with your digital advertising platforms, increases your odds of generating organic traffic. Use videos, blogs, infographics, and white papers to entice clients for you based on internet search engine success. To learn more with your article advertising plan, take a look at this article.

 

Content Tip

 

For those who have marketing bits that have been especially successful using a digital medium, then reformat it to work across your electronic advertising stations. Give it a small refresh or correct the language, whether it’s unique to its primary usage. Still, if you have had success using a specific message, either call or promotion to activity, capitalize on it.

 

4) Mobile Strategy

 

A cell plan usually takes many shapes, based on the tools you’ve got available. It is possible to work effective mobile-marketing through interpersonal networking and also a mobile-friendly site. Or, you may make an authentic cell application. A cell application is useful as a result of customization possibilities.

 
Mobile Strategy
 

Advantages of a program:

 

● You can send alarms.

 

● You Can Quickly employ a client loyalty application.

 

● Your emblem appears on customers’ dwelling displays always.

 

● Clients benefit from the simplicity of performing business point and click on trades and communications.

 

There are several program construction services; therefore, you should not begin learning code any time in the future! Organizations like AppsBuilder, BuildFire, and also AppyPie allow you to customize your cellular application based on your own precise needs.

 

5) Pay-to-Play Advertising

 

A lot of options here, including paid societal networking advertisements, pay-per-play music advertisements, pay per click advertisements, Google Adwords, etc.. You are essentially creating digital billboards Except with an electronic digital “billboard,” you decide that views your advertisement, where you can make the most of your ROI.

 

Cross-promote every one of these marketing stations to make sure clients are receiving communications at which they are most receptive. Include links to an own social networking page on each email burst, make an advertisement on social networking directed toward bringing leads and get info or drive traffic for your most recent blog post by way of a link into your most recent societal networking article.

 

The key to digital marketing will be to narrow your attention when casting a broad net. Sounds oxymoronic but are confident that this is simultaneously potential. What we believe is that all of your digital campaigns need to possess a particular goal using a specific audience in your mind, and you ought to be running several campaigns at one moment.

 
Author Bio:
 

Rishabh Gupta is an SEO executive at IT Company in Malaysia, where he handles all works related to SEO, SMO, PPC, Content Writing and Email Marketing.

15 Ways to Increase Website Traffic in 2019

 

15 Ways to Increase Website Traffic in 2019

 

After choosing the right product and designing the website, all that a business requires is the right way for bringing in sales towards the website. Ranging from social media marketing to traditional methods of marketing hacks, there is a great need for us to know about the steps for increasing the website traffic this year. By taking a look at some of the best steps which can help level up the traffic will be a great help. There are several things involved in the process, be it the tools for checking or the guidance from experts and more.

 

Search Optimization

 

The first step is to optimize the website for search purposes. Find the most focused keywords that can be good for the representation basis of the niche for the blog content and the stored pages. Most of the time, businesses tend to focus on just two or three keywords for each web page. There are various tools like SEO tools or Keywords everywhere that can be used for finding the right keywords of the website.

 

Crisp Content

 

One of the newest content hacks for search engine optimization is crisp and new content. There is no other better way to refresh the existing content on a timely basis, so more visitors can be garnered on the website. Outdated content can be a blunder for the web pages, so it is vital to add on freshly written content all the time. The same procedure can act as a valuable touch up to the made-over website.

 

Submission of website

 

For proper crawling and search engine optimization of websites, one should make way towards requesting the search engines for rendering index to the website, by leveling up the odds which are displayed on the result pages for similar doubts. There are different links for submitting the websites on Google, Bing, and Yahoo.

 

Initiate Backlinks

 

Yet another important step in SEO is backlinks. When there is a linking of an external site to your website, a signal is undertaken to Google about the website is reliable and holds relevance towards the clickable words. Undoubtedly, backlinks have the power to drive traffic to a maximum level, as users explore a lot during the whole procedure.

 

Keep an eye on the competitors

 

While spying the competitors, try to know about the sources available for bringing in traffic. It can help change or choose other marketing ways so that even your business can build in good traffic. If you take a look and see Google as the topmost choice, they prefer working on Google Ads and SEO. In case, Facebook is the leading website, then establish Facebook advertisements. Make sure to keenly observe the activities of competitors.

 

Long-Tail Keywords

 

Mostly, shorter keywords are the ones that show up during the keyword research analysis. However, it is highly essential for keeping a track of long-tail keywords as they lead to more opportunities and these more specific. The volume search for small keywords is less, hence resulting in lesser competition. This means it is not only better to rank for keywords that are in resemblance with the long-tail keywords, but also easier for guessing the intent of the searcher.

 

Additions

 

Google’s ranking factor depends completely upon the addition of new content as well as products daily. It is regarded as the best idea for updating the website with the right content now and then. Additions are beneficial for search engine optimization also, as it gives a unique reason for the users to visit the website again and again, leading to higher ranking plus searches.

 

Involve Exclusionary Content

 

Taking the lead with exclusionary content refers to starting a blog, building a free course, development slide share presentations, webinars, podcasts, publishing relevant content on the website. Maintenance of a daily publishing system can help gather many people towards the website who can subscribe too.

 

Play Games and Quizzes

 

One of the best methods for generating a lead is to quiz around on the website that can be useful for the content marketing procedure. As per the research, there has been a great increase in the conversion rate of the website. Also, the same thing can be beneficial as the mails and data of the users can be known from the quiz answers given by the users itself. With the help of a quiz, users tend to attain shareable results, which is further marketed by them on social media and seen by great networks.

 

Podcasts

 

Well, with new beginnings and new ventures, there should be involvement of new methods. Yes! Nowadays, podcasts are trending. Every month, a large number of people are busy listening to podcasts, as they are a great source of help in different niches. Podcasts are listened by a large audience and for boosting the traffic of your website. It is the right way and method to make way with including podcasts for brand awareness, search engine optimization, and customer relationships.

 

Special Giveaways

 

If you are thinking of surprising the audience, then there can be no better way than hosting contests and giveaways for them. This system can also be the best for the e-commerce strategy. Such gestures can help in the development of audiences and giving them a reason to visit the websites again. Also, with the involvement of the users for the content, we can take that chance for promoting the website to the users in the future as well.

 

Medium

 

Medium is an online platform for publishing content where people and different brands can post or update blogs, posts with general HTML and CSS editing as well as styling. With this platform, there has been a creation of a community of publishers who can follow, promote, market or engage with each other on their posts. One can tap on the already available community and introduce his or her brand. In short, an unforgettable content journey can be experienced in it.

 

YouTube

 

There is no need to worry, as you can also increase traffic with Youtube by building Youtube ads, adding more and more links to the descriptions, or bringing various users for sharing the links on the videos. With the creation of videos and posting at least one video, a week can bring in a lot of traffic. For everyone out there, if you are busy making just the website pretty, then make sure to take care of your video channel as well.

 

Guest Blogging

 

Guest Blogging is yet another essential step for helping in increasing traffic. As we know, guest blogging can be used in two ways, one is the submission of posts on the other websites, and the other one is accepting posts from the external sources who wish to contribute. For doing the same, it is crucial to notice the websites, which are active and have many audiences, plus own great social media following. When you find one, check out their guidelines before posting a blog and then a way to go!

 

Facebook

 

Facebook is the powerhouse for the development of traffic. A lot of traffic can be garnered from Facebook groups, ads, messenger, starting a business page, social media posts and a lot more. By the combination of Facebook ads that are constantly posted on the facebook page can lead to higher chances of getting a greater audience.

 

Now, these steps will make you believe, “with the SEO services near me website traffic can be increased thoroughly”!

 
Author Bio:
 

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO processes and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

Facebook Marketing: Essential Guide for Advertisers!

 

Facebook Marketing: Essential Guide for Advertisers!

 

If you own a business and looking around, to begin with, digital marketing, the most audible advice you must have heard would be that you need to show up on Facebook. Facebook marketing is the largest social media platform with around with more than two million users around the globe.

 

Facebook has consistently maintained its position since 2004, and despite scandals and competition, it still fulfills as the best marketing social media marketing platforms for advertisers and marketers. Accordingly, it’s wise to spend a few minutes to learn Facebook marketing essentials.

 

Here you are guided from the beginning of Facebook advertisement and marketing essentials.

 

Set up a Facebook Page

 

Making a Facebook business page is the first step in the whole process. If you still do not own a Facebook business page, here you go to get one facebook.com/pages.create.

 

Some useful information regarding the Facebook business page

 

• Use your Facebook page to market wisely.

 

• Similar to a person’s Facebook profile, the Facebook page serves as a brand’s face for the company. A page provides users with all the necessary information they look for in a brand.

 

• If promoted rightly, users start liking and following your page. This means that they start seeing your posts on their feed.

 

• Ask your followers to check the “view post first” option. This will help your audience to get notified about updates on a priority basis. Otherwise, they are less likely to see your posts because Facebook wants businesses to boost posts by paying them for better visibility and reach.

 

• The Facebook business page gives you an opportunity to connect with a broader audience, while a Facebook profile allows up to 5000 friends.

 

• A Facebook business page also do not require a connection approval from you; however, you always secure the right to block any user.

 

• You would need to put an extensive yet smart effort, in the beginning, to get more likes and fan following.

 

Set up a Facebook Ads Manager account

 

Besides organic Facebook advertisement, you can invest in Facebook ads to promote your business. You can pay facebook ad management by adding a credit card at Facebook ads manager. This will allow you to create and customize your ads.

 

Creating your ad in Facebook Ads Manager

 

To share your ads on Facebook ads manager, you need a message to promote. Create impactful advertising content that may be in the form of images, text, videos, and gifs. Once you are prepared with a quality advertisement content, move towards setting choosing your ad campaign. Go for “create an Ad” option to get started and then follow these steps to create your ad.

 

Make sure you have the right message to promote; a message that resonates with your concept and idea. Whether you choose an image, video, or textual image, make sure it correctly reflects your brand image.

 

STEP 1: DETERMINE YOUR OBJECTIVE

 

In the first step, facebook wants to know your marketing objectives to help you get the most of your ad. You can choose your marketing objective among some of the provided options, which are: Awareness, Considerations, and Conversion. If you are in the initial stage of your business, you can opt for brand awareness while if your brand is recognised enough, you can opt for conversion to bring sales.

 

STEP 2: NAME YOUR CAMPAIGN

 

After the selection of objective, give a title to your campaign before moving on to the next step. This will help you remember about your campaign and its strategies in future to analyse and implement an improved strategy.

 

STEP 3: DEFINE YOUR AUDIENCE

 

In this step, facebook wants you to choose your audience preference among Core Audiences, Custom Audiences, and Lookalike Audiences.

 
DEFINE YOUR AUDIENCE
 

Facebook has provided Core Audiences targeting options into their Ads Manager to make it easy to reach new potential customers based on location, demographics, interests, behaviours, and connection.

 

The “Custom Audiences” field helps you connect you with an existing audience by uploading the contact list. The “Lookalike Audiences” targeting option helps in targeting a similar audience based on your existing customers’ contacts.

 

For the core audience targeting option, you can customize your target audience on Facebook. Make selections wherever necessary and what you find relevant to the particular audience you want to reach and be visible.

 

STEP 4: EDIT AD PLACEMENTS

 

After the target audience selection, you need to choose where you want your ads to be displayed. You can leave this option on facebook management by selecting “Automatic placements.” Facebook will automatically select ad placement in places where your ads are likely to perform best.

 

You can also indicate specific areas where you want your ads to be served if you developed your ad intending to place it in a particular area such as Facebook or Instagram stories.

 

By default, all options are checked off. You have the option to uncheck those you do not want. When you are done with placement selections, set your budget, and now you’re ready to go set up your ad.

 

STEP 5: SET UP YOUR AD

 

You can an existing ad post or make a new ad from scratch to target your audience in this section. If you want to boost an old post, you can click on “Use Existing Post” at the top of the Ad Page & Post screen. You can share images and videos on a consistent basis on your facebook story to keep your audience updated and informed.

 
Author Bio:
 

Zubair is a digital enthusiast who loves to write on various trends, including Tech, Mobile app Development companies and Personal Development. He is a passionate blogger and loves to read and write. He currently works at AppVerticals, that offers top-notch Mobile app development services to clients across the globe.