Tag: Digital Marketing

8 Spectacular Facebook Marketing Strategies that Invigorate Business Growth

 

8 Spectacular Facebook Marketing Strategies that Invigorate Business Growth

 

With billions of users worldwide, Facebook is still one of the most popular social media platforms for adult users. Most users are on Facebook daily, giving brands incredible potential to reach their audience and grow their business.

 

Whether you’re just getting started and looking to grow your brand on Facebook, these 8 spectacular Facebook marketing strategies can help you invigorate your business growth.

 

1. Drive Traffic from Your Website

 

Facebook is more useful when you have an optimized website that’s already receiving traffic. Consumers use the internet to search for products and services they need. If you have an active website, you can gain credibility with your audience and turn web visitors to customers.

 

While most marketers focus on driving traffic to the website from Facebook, you can benefit from the reverse. People who visit your website probably have Facebook, so if you can direct them to your Facebook business page, you give them an opportunity to connect with your business and learn more about what you do. Over time, this can lead to conversions.

 

2. Grow Your Page through Advertising

 

Facebook has nearly two billion monthly active users. This is an incredible audience to tap into with your Facebook business page. Users can follow you and learn more about your business while they’re using the platform.

 

When you share photos, promotions, tutorial videos, or other content, you have a chance to connect with your users and provide more value to them. You’ll slowly build an audience on the platform, which can lead to loyal customers.

 

3. Host Giveaways and Contests

 

If you’re struggling to get engagement from your audience on Facebook, you can host a giveaway or contest. You don’t need any technical skills to get started, and you can promote your contest through advertising on the platform.

 

Your contest can be whatever you want. You can ask your audience to like, comment, and share the post for an entry, select a random winner, or have them complete a short survey or quiz for entries. If you prefer giveaways, you can choose the first five or ten people to comment and receive a free gift, or something similar.

 

4. Engage with Your Audience

 

One of the unique benefits of Facebook for businesses is that it has a lot of communities and groups categorized by interests.

 

For example, our app is made to help students prepare for the DMV test. We might visit groups where student drivers get together and learn or share tips for studying and passing the driver’s test. You could engage with people in this group and offer content that can help them prepare for their exams.

 

5. Engage with Business Pages

 

While it may seem counterintuitive to connect with competitors, building a network of other Facebook business owners in your industry can give you a lot of power in the space. Engage with business pages in your industry to develop relationships with them.

 

In the future, you may be able to collaborate on content creation or partner with them to grow your businesses further.

 

6. Share Images

 

Facebook users often scroll through their news feed quickly, so photos are more likely to catch their attention than blocks of text. In addition, Facebook users enjoy images, according to research from BuzzSumo. Users are more likely to like and comment on photos than other types of posts.

 

Images don’t always have to be fine-art photography. Anything visual, from a chart or info graphic to a screenshot to a photo, is likely to catch the attention of users. As you get more engagement, you’ll have an opportunity to interact with your audience and get to know them better. For example,with our driver’s education app, we could share screenshots from the app or the test itself to get more attention from users.

 

7. Create and Post Videos

 

Videos are the hottest new thing in marketing. Users consume billions of videos daily, making them even more effective than images for Facebook marketing. Capturing the attention of Facebook users can be difficult, especially if they follow a lot of brands and public figures.

 

If videos hold the users’ attention more than other types of content, that’s the perfect way to stand out in a crowded news feed. Videos don’t need to be long – even a video under a minute is more likely to get a watch than a short post or article. If the user is engaged, they’ll take 10 or 20 minutes to watch a video, compared to taking the same time to read a long article.

 

8. Use Facebook Ads

 

Facebook is a channel, just like Google. Your Facebook business page is similar to your website, except that it’s just on Facebook. Just like you publish content to your site to give visitors something to read or watch, the same idea applies to your Facebook page.

 

If posting and sharing content isn’t getting you as much engagement as you wish, you can promote your Facebook page and posts with Facebook advertising. The Facebook advertising platform is easy to use and offers a variety of targeting options to maximize your budget and ensure your posts reach your ideal audience. You can also optimize your posts for conversion, awareness, and more.

 

Supercharge Your Facebook Marketing

 

With billions of users all over the world, Facebook is one of the best places for your brand to be. Facebook offers tons of opportunities to engage with your audience, and you can market your brand with both organic and paid advertising. With these tips, you can maximize business growth on this popular platform.

 
Author Bio
 

Tim Waldenback is the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license. Tim founded Zutobi to make world-class driver’s education fun, affordable, and easily accessible for all.

How Content Originality is Highly Effective in Digital Marketing

 

How Content Originality is Highly Effective in Digital Marketing

 

The world of digital marketing is always changing. There are new trends being introduced everyday which are helping digital marketers scale their businesses and grow at an incredible pace.

 

Amidst all these changes, there is one thing that’s been important for success in the online business world since day one.

 

And the importance of that thing doesn’t seem to be ending any time soon.

 

The factor that we are talking about is Content Originality.

 

It doesn’t matter how great your SEO efforts are, you can’t win in the competitive digital market if you are creating low-quality and subpar content.

 

Content Originality has the potential to make or break your online business. If you get this factor right, everything else falls into place in itself.

 

In this article, we are going to share with you the benefits of Content Originality and how it affects your digital marketing efforts.

 
quality content
 

How Original Content is Effective in Digital Marketing?

 

Before we get into the benefits of original content, let’s talk a little about what Original Content really means.

 

Original Content is a unique piece of writing that has never been published on any online platform before. Search Engines are quite great at identifying original content and figuring out the use of fake or plagiarized content.

 

So, if you want your content marketing effort to be effective, you need to create original content that people in your niche are searching for.

 

Let’s go over some of the ways original content is effective in Digital Marketing.

 
How Original Content is Effective in Digital Marketing
 

• Better Engagement

 

If you have written original content that is valuable for your readers, it is going to create an awesome level of engagement that you just won’t find with copied content.

 

People are quite great at finding out when someone is being real. If you try to trick your audience with poor quality content, you might as well don’t bother creating content at all.

 

And if you create informative content based on what your audience is looking for, then you’d be able to engage them in a meaningful way.

 

And when that happens, people would want to stay and read your content.

 

This helps enhance user engagement on your site which in turn, improves your digital marketing efforts.

 

When you create original content, it is always a good idea to pass it through a Plagiarism Detection tool to check plagiarism in it.

 

This will helpmake sure that the content is engaging as well as unique and plagiarism-free.

 

• Original Content Shows You Have Done your Research

 

Original Content is always about meeting the needs of your audience. If you have created content on topics that your audience is looking for, and you have created something truly valuable, your audience is going to appreciate your efforts.

 

But you need to keep the content as simple and as readable as possible.

 

You need to present research-backed by facts and figures with your original content. It is always a good idea to write with a focus on solving a problem.

 

When you create content in this way, it shows people how good you are and recognize the effort that you have put into creating that content.

 

• Helps you Build Up OnYour SEO Efforts

 

Original Content is one of the cornerstones of an effective SEO strategy. You can’t win at SEO if you use plagiarized content.

 

Original Content goes way beyond just creating something unique. You need to ensure that the content contains your targeted keywords and phrases and that you have added them in a natural way.

 

When you create original content, it is much easier for you to optimize it.

 

And when search engines see original content on your platform, it helps you gain credibility in the eyes of search engines.

 

As a result, you get better rankings. So, creating original content is the first step towards making your digital marketing efforts a success. As you keep creating original content, it enables you to optimize your content in a more effective way.

 

• Original Content is Helpful with Link Building

 

Original Content can help you gain high-quality backlinks from authoritative websites.

 

When going through your link-building efforts, you want a link from sites with high domain authority.

 

And when you reach out to such sites, you are going to need to present them with the best and the most valuable piece of content with your link in it.

 

If your content is bad, no one would want to have it placed on their site.

 

And if you create quality content, it can help you earn powerful backlinks.

 

Even if you are not actively participating in link-building efforts, people would automatically want to link to the original and helpful content on your website.

 

• Enhanced Authority & Trust

 

You need to gain the trust of your audience as well as the search engines to make your business a success in the digital world.

 

You need to be able to deliver unique and engaging content on a consistent basis if you want that to happen.

 

If you create easy to understand content for your audience on complex topics, it makes it easier for them to trust you and your business.

 

And as you start getting more traffic to your site, search engines start seeing you as a worthy candidate for the top spots on their search engine result pages.

 

Even if you are finding it hard to create unique content manually, you can use paraphrase generator to help speed up the content creation process.

 

As you keep creating unique content, it helps you establish yourself as a trusted source for the information in your niche.

 

• Makes you a Go-To for People in your Niche

 

When you create original and valuable content on topics that no one in your industry is talking about, it helps you earn a unique position as a leader in your niche.

 

You can only do that by researching your niche and finding out what people are searching for.

 

Once you figure out the trending topics, all you need to do now is to create unique and engaging content for your audience that helps them with the issue at hand.

 

This approach to content creation is always effective and makes it easier for digital marketers to market their brands. And it all starts with the original content creation.

 

• Better Traction On Social Media

 

You can incorporate your original content with your social media marketing efforts.

 

The number of people on social media platforms is now bigger than ever. It is a great marketing opportunity that you can take the advantage of, using high-quality content.

 

You can use your social media presence to attract more traffic towards your business website.

 

For that to work, you need to create original and quality content on trending topics.

 

When your ideas come across your content and they like it, they would want to check out what other kinds of topics you have covered on your platform.

 

This way, you get to attract traffic towards your website. And when that happens, you can go on and direct that traffic (again through your original content) to achieve your end goal i.e.,traffic, sales, etc.

 
Final Words
 

This is it! These are just some of the ways content originality is helpful with digital marketing.

 

If you do it right, content marketing has the potential to help take your business to the next level. It is the single most crucial factor that has the potential to determine the success of your business.

 

Besides, if you know how to create original content, you can sell your expertise via your services as an independent content creator.

 

Make sure to incorporate original content in your content and digital marketing strategy to take the success of your online business to a whole new level.

A Step By Step Guide to Digital Marketing

 

A Step By Step Guide to Digital Marketing

 

Understanding the basics of Digital Marketing

 

Digital Marketing is the term that was popularized during the 2000s. This online marketing strategy is meant for advertising websites. It might sound quite simple but things can get extremely challenging at times. Digital Marketing can connect various brands to consumers through multiple online platforms.

 

Every amateur marketer has to first have the knowledge of digital marketing. There is a marketing technique that businessmen should use for promoting their products online. They need to make proper use of the internet and its technologies.

 

Important Categories of Online Digital Marketing

 

Marketers can get accurate and real-time results from digital marketing. This is because you can track the investment return that online marketing generates. You can use analytical tools to estimate your lead generation, website traffic, attribution modeling, and content performance.

 

Marketers need to know about the 7 most important categories of online digital marketing. These important categories are:

 

• Search Engine Optimization (SEO)

 

• Search Engine Marketing (SEM)

 

• Content Marketing

 

• Social Media Marketing (SMM)

 

• Email Marketing

 

• Affiliate Marketing

 

• Pay-Per-Click Advertising

 

Essential Steps For Digital Marketing

 

After you have learned about these categories in detail, you need to follow some steps. These steps are important to understand what digital marketing is and how it can be useful. Here are some of the steps that can guide you better:

 

1. Identifying the right platform: Choosing your platform is the primary step to start online digital marketing. Through this digital medium, marketers can advertise their products better. Your brand would gain enough popularity when the audience reach is better. This way, the sales would also increase rapidly. Some of these effective digital media mediums are a search engine, email marketing, and Social Media Marketing. Each of these mediums has its set of strategies for product promotions. These are ideal for any marketer to start their promotions.

 

2. Design your brand advertisement: Your brand should be able to attract plenty of consumers. The appearance of the web page plays an extremely significant role in brand promotion. The way marketers design their website would determine the number of customers.

 

• Content is the most important design that can attract customers to your webpage. The content needs to be precise and have sufficient information. The language command should be quite apt and highly professional. The most important factor is that it should match the requirements of SEO.

 

• To keep a track of the number of customers visiting your advertisement, you need website traffic. You can do a monthly or yearly tracking of your audiences. So, your web page needs to be user-friendly and smartphone-friendly.

 

• Lead Generation is another design marketers need to take care of. The popularity of your webpage design will determine the number of generated leads. You will get an idea of the number of viewers with lead generation as well.

 

• Attribution Modelling will help you as a digital marketer. With this, marketers can track the history of their market sales. Marketers can identify both customer interests as well as identify all the buying trends. Any digital marketer needs to redefine their marketing strategy with this tool.

 

3. Identifying Target Audience

 

This is one of the most essential data-driven strategies useful in the field of digital marketing. Marketers should be able to identify their target audience before promoting their products. If your target audience is not categorized accordingly, digital marketing would not be successful. You need to frame different brand content for different audiences. This will lead to an increase in brand sales better.

 

Summing Up!

 

Digital Marketing is the most effective tool that companies use to sell their products and services. Companies sell these products to even bigger markets within a given time. Marketers need to invest their time, dedication, persistence, and determination into it. You need to understand a lot of things before becoming a successful digital marketer.

 
Author Bio:
 

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Importance of Content in the Digital World

 

Importance of Content in the Digital World

 

Strong digital marketing consists of various components. From social media to search engines, it gets tough to decide which one needs the most attention. Although each piece of the digital marketing strategy is crucial, some are essential to effectively promote your business online.

 

The content is known to be an essential part of digital marketing efforts. Without it, your aim to achieve the desired results would be difficult. Content acts as fuel for all your marketing techniques, helping you build credibility and connect with your target audience. It is the base upon which you can promote your business online and grab the attention that your brand deserves.

 

Let’s go deeper down and understand the vital role content plays in digital marketing.

 

Content Educates the Audience

 

Awareness about your brand, products, and services is the first step that a potential customer takes before doing business with you. So, before any choices are made, it is essential to fully understand what options are available to them. Here, content helps in educating the audience on what you can provide them.

 

Blogs posts, product pages, website’s home pages, and company’s ‘about us’ pages are ways you can communicate to your prospective audience what your business is about. You may also include tutorials or reviews that help customers make an educated purchasing decision. Just make sure your content is relevant and informative, providing customers with more details about your business and offerings.

 

While educating your audience through content, focus on the questions and concerns that they have. When you address your target audience, discuss their pain points, and provide a solution, they will be more inclined towards purchasing from you.

 

Content Fuels SEO

 

Search engines are the first platform that someone uses to learn more about a topic, find products and services, and get answers to questions. Therefore, it becomes crucial to optimizing your content so that it appears in relevant searches of your target audience. The higher it is up in the search engine list; the more traffic you gain.

 

Search engine optimization works best when the content is strong and has smart keywords. Without content, you would have nowhere to place your keywords, and search engines would fail to identify your website against the query keyword.

 

However, if you create fantastic pieces of content that readers can resonate with, that’s when you will find it easy to reach the top of the search engine results. Just remember, content creation and SEO go hand in hand.

 

Content Builds Backlinks

 

Backlinks help in bringing traffic to your website. A backlink encourages visitors on other websites to click through it and learn more about you. It also acts as a recommendation, and the audience will tend to trust you. But to create backlinks, you need content that has ideas, opinions, and the correct information that others find worth sharing.

 

With mediocre content, you will only struggle to get other websites to link to you. Hence, making it difficult to establish authority online and attract new visitors. This proves how important content can be for your business. Only solid and well-written content can help you achieve other strategies.

 

How Crucial Is Plagiarism Check Is in Content Marketing, And Do We Need Plagiarism Checker Tools?

 

Is that even a question? If it is, then I cannot stress enough how crucial plagiarism checking plays in content marketing. And if you don’t use a plagiarism checker before publishing your work, you may be at a lot of risk of duplication.

 

Whether you create content for your website, blog, and social media platform, it is essential to run your content through a reliable plagiarism checker tool. Why? This is because you may have bits and pieces of content that matches text from other sources. This can happen unintentionally and is common since the internet is flooded with all sorts of content.

 

With a plagiarism checker tool, your work will be compared with billions of online and offline databases, and where duplicate text is found, it would be highlighted. Why is this process necessary? It is because search engines and readers despise duplicate content. They are always in search of unique and new content, and with duplicate content on your website, they would be disappointed.

 

Your content marketing may go in vain if the content is of not top-notch quality. Only a plagiarism checker tool can save you from the embarrassment of the blame of duplication.

 

The internet has all sorts of free and paid plagiarism checker tools. We won’t go into detail about which one is the best, but we can name a few that you can use in your content marketing campaign.

 
1. Duplichecker.
2. SmallSEOTools.
3. Plagiarismchecker.co!
 

Final Words

 

Content is known as the king in the digital world that plays a critical role in digital marketing and works as a catalyst in boosting your business. The role of an effective plagiarism checker is crucial in creating unique and inspiring content. The aforementioned tools will serve you in finding piracy in writing and generate great content.

 
Author Bio:
 

Laurelin Paige is the NY Times, Wall Street Journal, and USA Today bestselling author of the Fixed Trilogy.

YouTube Video Strategy: How to Grow a Business with YouTube

 

YouTube Video Strategy: How to Grow a Business with YouTube

 

Are you looking for ways to get your products or services in front of as many people as possible, that too without breaking the bank? All this you can do via YouTube. For an entrepreneur marketing your services online by creating a YouTube channel has been on the rise over the past few years, it’s growing ever more popular and accessible for brands.

 

For a successful content marketing video content is the secret, YouTube basically, home of online video for regular customers and marketing professionals. After all, YouTube has become the second largest search engine.

 

No doubt, YouTube is nowadays essential for business, especially for marketing. In this blog, we will discuss how you can grow your business through YouTube and how you make your content be found quickly and engaged thoroughly.

 

Ways to create a YouTube Strategy:

 

– Set Your Goal and Build Your YouTube Brand Channel:

 

Define your goal first, what is your video is all about, and for whom? Your YouTube channel will spin out your brand’s stories to the people. Make compelling titles, no matter how good your video looks if no one clicks on your video title it’s useless. It is important to optimize your video titles to bring in viewers.

 

– Creating Perfect YouTube Titles:

 

Search for the right keyword, Google crawlers will get to know about your video through keywords. Keywords also tell viewers what they can expect from your video.

 

Keep the length of the video title about 60 characters. That’s an ideal title length limit and it should not exceed beyond that. The viewers should see the title at a glance. Also, keep the title clear yet descriptive, it shouldn’t force viewers to figure it out.

 

– Tell Viewers the Reason to Watch Your Video:

 

The viewers are investing their time to view your content. They should know how your video will benefit them. You can come up with identifying the central idea of your video. By using useful resources such as the SEO Ranking keyword suggestion tool that helps you pick your keyword. Also, optimize your title and description so that you’ll get ensure you’re on the right track.

 

Keep checking out what is trending on YouTube or check the videos that are currently ranking on that topic to make sure you are going in the right way.

 

– Creating Perfect YouTube Thumbnail:

 

YouTube thumbnails are the most crucial aspect to leverage potential views to your video and make them click to enjoy. Thumbnail is one of the biggest deciding factors whether or not to click to watch the particular video.

 

Thumbnail is the first disclosed image when browsing YouTube videos so, it should be eye-catching. Effective and attractive thumbnail make users click the video right away also, it helps understand viewer what your video is all about.

 

Make an eye-catching YouTube thumbnail and tell your brand story through it. Ideally, your video title and thumbnail should complement each other.

 

Tips to create the best YouTube thumbnail:

 

1. Include title text to deliver the context of your video

 

2. Choose the best font style

 

3. Go with the complementary colors for the background

 

4. Use relevant image, include an image of the face or make eye contact with the viewer

 

5. Optimize the thumbnail for different devices

 

– Try to Limit Video to Under 5 Minutes:

 

Focus on the total watch time of your video if you want to get the most out of it. According to the survey, the duration of the majority of the YouTube video is about 5 minutes. People always need a good reason to be interested in your video so you can experiment with the video length to figure out what is working best for the engagement.

 

1. Keep your video informative and short

 

2. Optimize your video length and keep it under 5 minutes

 

3. Try to create high-quality content in every video

 

– Include Call-to-Action (CTA) to Your YouTube Video:

 

While creating and editing an ad on YouTube you can add a CTA overlay. Call-to-action direct users to the website you specify as your landing URL and appear alongside the heading. The CTA should be up to 10 characters including spaces.

 

The headline of the CTA promotes your product or services and the primary line of the text next to your video ad. That should be up to 15 characters including spaces.

 

– Promote Your YouTube Video Via Social Media:

 

If you want to grow your YouTube Channel take the help of social media marketing. Share your latest video on different social media platforms and also keep yourself active in various social communities and groups online.

 

Each social media platform having different culture so you need to figure out which one is best and giving you profit or a number of views and in which platform you are getting appreciation.

 
Final Thought:
 

To grow your business via YouTube you need to be active, consistent, and start experimenting and keep on learning what works best for your YouTube channel to grow. Staying true to your brand or business is crucial and you should keep on monitoring any changes and need to see how your video is influencing your audience’s behavior.

 
Author bio:
 

Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones. His experience, passion, and knowledge has paved the way for the fastest growing Digital Marketing Company, Ahmedabad – Cubic Digital

5 Innovative Ways To Market Your Brand/Business

 

5 Innovative Ways To Market Your Brand/Business

 

Are you looking for ways to market your brand/business without spending vast amounts of money on promotions and advertisements?

 

Of course, you are! Who doesn’t want more customers, users, or subscribers rapidly and without spending a lot of money?

 

Interestingly enough, the way to build up a huge customer base is not to out-spend your competitors. Rather, it is to promote your products creatively and apply out of the box marketing strategies like virtual birthday celebration ideas. This is going to serve you with much better results than money could ever do.

 

Here are 5 innovative ways you can market your brand/business and start the growth of your business:

 

1. Set up a ‘Google my business’ page:

 

Earlier, potential prospects used to Google the brand’s name and then head directly to your website’s homepage. But now, web-searchers devote more time looking at your google my business page before they decide if they want to visit your website or not. Your GMB page, aka, knowledge panel, is now your new homepage.

 

Web-searchers use this panel to see your photos and videos, read through reviews, and check out the FAQs. The customers can access all the information they need from the GMB page. Therefore, you must keep track of it. Regularly update the photos and videos and post responses wherever you find necessary to keep your clientele updated. You should also rename the media files with popular search phrases to maximize the search results!

 

Also, another amazing feature of GMB is ‘Google posts.’ It can be used to promote events, offers, or any cool details that you might want to share with your customer base.

 

Remember that Google posts expire every 7 days, so be sure to create a new one every week. Also, keep in mind that you have an appropriate post.

 

For example, if you have an escape room business, your post could be about a special event that you have organized or special holiday discounts.

 

To conclude: It is essential to have a great Google my business page more than your website because the GMB page is your first impression, and first impressions do matter!

 

2. Have more customer reviews:

 

Good reviews are crucial for any business! Reviews can help entice new customers by sharing their experience with your brand. Reviews allow you to build a positive brand image and a good online reputation.

 

If you are an escape room brand and the customers write in their reviews how much fun they had or how amazing they found the games to be, future customers will trust your brand more and choose your brand as their preference.

 

Remember to never ask for reviews directly from customers. Give them subtle reminders about where and how they can post reviews.

 

Example: We hope you had a great time with us! If you did, click on the link to share your thoughts with the world.

 

To conclude: it is essential that you boost your reviews because this builds up the customers’ trust, and therefore, it is a great marketing strategy.

 

3. Build up a partnership and minimize your competition:

 

Right now, there is a great influx of businesses in the market. This adds to the competition. If two people are selling the same thing with the same quality and price, then the probability of your brand getting selected by the customer is 50%. Similarly, the more the competition, the less the odds of your brand to get selected.

 

But what if you join forces with your competitors and distribute the opportunities equally?

 

For example: if a customer has played all the escape games at your facility, they won’t return to play them for a second time because they already have cracked the mysteries! That is where partnership comes in.

 

You can suggest to the customer the escape room you have partnered with, and your partner can do the same. This technique will not only reduce the competition but also help in generating more revenue.

 

To conclude: Partnering with other brands can drive more customers to your business. It is a win-win situation!

 

4. Target your audience wisely:

 

A brand needs to know about the age group of their target customers. This will help you promote on social media platforms used by people of that age group. If your target customer base is families, then you should promote yourself on Facebook; if they are young adults, then the platform you should be promoting yourself on is Instagram.

 

To conclude: You must identify your most popular client base and entice them through social media platforms. This can make a significant impact on your business!

 

5. Use digital marketing techniques:

 

Gone are the days when people used to stand and take a look at billboards or read through a flyer. The traditional advertising methods have indeed lost their importance.

 

This is the digital marketing era, and you need to step up your digital game to stay in the competition.

 

If any of your competitors are appearing higher than on the Google search results, they are probably spending a lot of time on their digital marketing to brag the top position. Search engine optimization (SEO) methods can help to boost up the ranking of your website and hence your business.

 

For example- adding keywords on your escape room website like ‘best escape room in (city name)’can help attract more web traffic.

 

To conclude: If you have no idea what SEOs are and how to use them, you should seek help from a professional because these are essential for your digital marketing.

 
Author Bio:
 

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Ultimate Guide for 5d’s of Digital Marketing

 

Ultimate Guide for 5d’s of Digital Marketing

 

A business owner is well aware of thriving and surviving in the market. Business and digital marketing are interconnected and linked to one another. In the world of the internet, the importance of digital marketing cannot be denied. It is an integral part which involves customers and business connected with one another.

 

What is digital marketing?

 

The answer to what is digital marketing can be the primary thing to advance. Digital marketing is the promotion of brands and products to the world using virtual platforms with the help of internet connectivity. This includes mobile marketing, social media, and search marketing. Look at the essentials, as to how digital marketing works.

 

The essential 5D of Digital Marketing

 

The 5D is collective all the opportunities which help the consumers to interact with the brands and reach the respective audience. Take a look at the overview of 5D of digital marketing.

 

Digital devices:

 

the targeted audiences interact with the brands through various digital devices. The various digital devices include mobile phones, laptops, gaming devices, and television. These devices help the customers to stay in constant interaction with brands.

 

Digital platform:

 

a browser is always the medium which helps the interactions to take place between brand and customers. Applications and browsers like Google, YouTube, Twitter, and LinkedIn and Facebook are such digital platforms.

 

Digital media:

 

media channels are used to reach the audience. Through a communication channel, the interaction takes place.

 

Digital data:

 

the brands collect data about the consumers digitally. The data is very important to serve the customers in a better way.

 

Digital technology:

 

the technologies are used by the companies to interact and arrange campaigns.

 

Guide to 5D digital marketing

 

A guide to Digital marketing will help you step- by step to build a good marketing strategy involving the 5D’s of marketing.

 

Search engine optimization: The search engine optimization is the prime digital marketing service that enables us to build great marketing content. It enhances the technical configuration and the website scope increases. This SEO enabled content will help your website to get a good rank in the search engines. This will attract visitors to your website. The On-page and Off-page SEO services will help your marketing strategy be smooth and strong.

 

Content marketing:

 

content is always the king of marketing. If you are looking to enhance your website marketing, build the right content. It is the fuel that guides the right marketing strategy. It helps you to stay connected with the customers, interact, and brand awareness and lead generation. You can do this with the help of digital devices and digital content. Reach out to consumers with the help of digital technology. A lot of useful data can be achieved which helps you to enrich the customer experience.

 

Social media marketing:

 

social media marketing is the best way to enhance the 5D of marketing in your business. Digital platforms like Facebook, LinkedIn, Twitter, YouTube, and Instagram are digital platforms that can help in marketing the right content. In order to increase brand connectivity and awareness, you can use social media marketing.

 

Email marketing:

 

the companies can communicate with the audience with the help of email. Emails play a major role in communicating with consumers. Through email, the brands and the consumers continuously communicate with each other. You can promote your brand, content, and events with your consumers.

 

Wrapping up

 

Digital marketing does offer brands great exposure. It becomes even more evident with this blog content. Digital marketing services incorporate the utilization of 5D‘s of marketing as well which again helps in generating huge traffic. Lead generation takes place at its best when you work with a certified WordPress Development company. Use the digital platform to drive traffic to your website and build your business well.

 
Author Bio:
 

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best WordPress development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

Bringing in over $40 for every $1 invested (talk about huge ROI), email is one of the most cost-effective and time-tested digital marketing channels that’s particularly useful for B2B businesses. Here are a few concrete numbers explaining why:

 

– B2B marketing emails see a 23% higher click-to-open ratio than B2C emails.

 

59% of B2B marketers cite email as their top channel for revenue generation.

 

79% of B2B marketers find email to be the most successful channel for content distribution.

 

So, the power of a well-thought-out email newsletter is crystal clear. The question is – besides sending the usual promotional emails (which are, more often than not, ignored) with special offers, seasonal discounts, and personalized promotions, what can you offer to your newsletter subscribers? How do you keep them engaged with your brand using content instead of making them hit “unsubscribe” with repeated direct promotions?

 

As challenging as this is, here are top three powerful content ideas for your B2B e-commerce email newsletter to keep your subscribers interested:

 

• Listicles

 

Creating and sharing quick and easy-to-read top lists of virtually anything related to your industry is one of the best ways to keep your subscribers hooked. The subject line for this type of email should crisply explain what the recipients will gain if they go through the entire content.

 

According to studies in psychology, our minds react favorably to listicles as they provide a sum of information we would otherwise have to amass by going through separate articles, reports, or statistical analysis – all of which require additional time and effort.

 

It goes without saying that the more comprehensive the list, the more value that it holds for your subscriber. However, make sure the long list is scannable with properly formatted bullets and catchy font. Likewise, the more creatively you write the content itself – with the right blend of humor and statistics – the higher are the odds of it being enjoyed and shared by your audience.

 

Curated Content

 

To build credibility and exhibit thought leadership, every business owner should keep in touch with the latest events in their industry and share them in a personalized, easy-to-digest manner – such as an email newsletter.

 

That is, delivering handpicked information and content relevant and useful to your target audience is a great way to present yourself as a valuable source of information, rather than just promoting your products or services.

 

Such emails can be in the form of a biweekly or monthly series and, in addition, it’s a good idea to deliver the gist of each piece by writing a short blurb and place a link to the entire article.

 

Success Stories

 

You may think of it as self-promotion, but if your clients used your product/service and it helped them grow their own business or benefitted them in a substantial way, then don’t hesitate to share that information with the rest of your subscribers.

 

You can create a short case study that illustrates exactly how you contributed to the success of another business. As your subscribers are also obviously keen on growing their own businesses, sending an occasional case study would be appreciated by the readers and they’d love to dive deeper into what you have to offer.

 

Over to You

 

While there are many other tactics you can use to keep subscribers engaged, the ones discussed above are relatively low-effort and high-rewarding ones that you can implement right away. Plus, all three of these tactics will contribute to building your brand’s thought leadership within your industry.

 

Lastly, make sure to use your brand’s unique voice in every newsletter you send out and always be authentic.

 
Author Bio:
 

Aanya Rachel is the Content Manager at The Address, a coworking space in Ahmedabad. She loves sharing her industry knowledge and insights on topics related to coworking, real estate, business, and startups. She enjoys live music, traveling, and reading comic books.

The benefits of Learning Digital Marketing

 

The benefits of Learning Digital Marketing

 

The field of digital marketing has a very broad scope. It is increasing day by day. In order to enhance productivity, it is being used by many companies. Remarkable growth has been seen in this field in recent years. There is a serious demand for the skills used in this field. Some of its benefits are broad goals, secured job profiles and high salaries.

 

Now I will show you the benefits of learning digital marketing.

 

1. Be a professional who is in-demand

 

It is believed that there is a lack of professionals in digital marketing who can do the job in spite of the fact that there will be 2 million jobs in this field by 2020. So, here we can say that there are less supply and more demand. This gives an advantage to people who are studying it.

 

There was a scarcity of jobs during the recession that was spread globally. But now there are a lot of job opportunities in the field of digital marketing.

 

2. So many career choices

 

The experienced professionals in digital marketing are easily getting hired in the new as well as established companies, as a result of increased digitization.

 

Artificial intelligence is a new and growing technology and the people who have its knowledge are always required in big digital companies like Airbnb and Google. The chatbots are made using the technology of Artificial Intelligence. A feature of customization is provided in the process of making these chatbots.

 

With so many possibilities of jobs, the digital marketers can choose any job among them.

 

3. Get more salary

 

We are aware of the fact that currently there is a reduced supply of professionals in digital marketing and demand is more. As a result, when the price increases the product value also increases. So, if you are a skilled person and your requirement is so much in the industry, you can demand the salary of your choice.

 

4. Easily start your career

 

To create your own portfolio and gain experience you need a placement or internship. This will be helpful in advertising careers. If you want to kickstart your career then a lot of opportunities will be provided to you by the digital marketing world. You can take part in online conversations, start your blog, increase followers on Twitter to get a good presence in social media. You can increase your knowledge of digital marketing by giving online exams. By this, you can make a very good CV and give interviews to employers of reputed companies so that you can get a good job.

 

5. Develop an agile career and become a versatile professional

 

Your career can reach good heights if you have skills of digital marketing because there is a lot of demand in this sector. You just need a little training in this field if you want to develop your career and grow more in this field. If you do this then you can stay in this field as well as learn new skills. This shows that there are a lot of opportunities for learning and choices are in abundance.

 

6. Always try to work with different kinds of people

 

People of different interests and different backgrounds will work with you in this dynamic sector of digital marketing. Disciplines of a wide range are present in this sector. If you are interested in doing jobs with people then your audience will get increased. This will expand your business as a result of social interaction with people.

 

You can do the job on a website or a writing work if you are introverted by your behavior. For anybody who wants to work from home for people of different countries, freelancing is a good job.

 

7. Become creative

 

You should always be creative in your day to day work. Production of audio and video, designing, writing are some creative works that also give a lot of opportunities. For engaging the audience, improving customer experience, conducting A/B tests, solving problems, marketing of products, this type of creative environment is very good.

 

For better performance of the business, the companies are using creative ways and with this a lot of experimentation is being done in digital marketing.

 

You can take the help of digital marketing experts to gain some more knowledge about the above-mentioned points.

 
Author bio:
 

Akshay Sharma is a writer who loves sharing views on technology topics. He is constantly in search of new articles and posts on topics related to technology and its branches. Currently, he works with Mind Digital Group which knows the best digital marketing agency in India.

The 5 Major Digital Marketing Trends in 2020

 

The 5 Major Digital Marketing Trends in 2020

 

The digital marketing sector is constantly changing and has experienced increased enthusiasm during the past decade. A few trends outline the dominant strategies in digital marketing. Some have been in place for several years while others are more recent. Which ones to bet on in 2020?

 

1. Data-driven marketing

 

In 2017, The Economist titled “The world’s most valuable resource is no longer oil, but data”. It is true that the most powerful companies in the world are also those that have a lot of data on their users. The harvest has not stopped since and the multiplication of devices and contact points amplifies this movement. Thus, marketing can benefit by using this data to offer highly customized experiences.

 

With at scale personalization, data-driven marketing can allow advertisers to reach Internet users in the right place, at the right time with the right message. All digital advertising agencies have set up tools to exploit this data (such as automated campaigns on Google Ads or the personalization of placements on Facebook Ads). The multiplication of this data also allows more advanced A / B test strategies and therefore better performance. The growth of programmatic advertising only confirms this trend of mass personalization.

 

2. Machine Learning

 

Who says “more data available to advertisers,” says “matter to feed the algorithms”: the digital marketing of tomorrow will be even more automated than today. All the agencies have taken this turning point for several years, humans can no longer process the huge volume of data at their disposal: at each auction, Google Ads takes into account more than 70 million signals to perform its arbitration. But successful digital marketing strategies are those that combine the good use of algorithms with intelligent orchestration: whether it is the machine or the human, alone, they are not as good as two. We can expect more and more automated solutions at all levels: ads, auction strategies, targeting, attribution, campaigns.

 

3. The changing marketing influence

 

Also present for several years, the marketing influence market will take a major turning point in 2020. Indeed, the explosion of Instagram (more than a billion monthly active users) has increased brand operations with influencers, so that they can communicate with their communities. But several studies have recently shown that micro-influence has more impact than mass influence. If micro-communities have, by definition, less reach than mass influence, their engagement with posts is better.

 

Also, the release of Facebook Brands Collabs Manager is flipping the cards of the advertiser/influencer relationship, since this tool facilitates the establishment of partnerships. The role of marketing influence agencies is thus threatened by Facebook, which wants to position itself as a trusted intermediary.

 

4. From long-term video content to “snackable video content”

 

The video wave does not stop: in 2020, video traffic on the Internet will represent 84%! The crazy growth in the use of TikTok and Snapchat will accentuate this trend. In 2020, advertisers will have a game to play by betting on these new digital advertising agencies which are not yet saturated and where attention is still captive. We are gradually moving from “long-term” video consumption (Netflix, YouTube) to “snackable content”: short, innovative content that can be consumed (TikTok, Snapchat, Stories, IGTV, Bumper Ads on YouTube). It also forces advertisers to adapt to this new content and produce adequate video ads.

 

5. Voice marketing

 

By 2021, there will be more than 1.6 billion people who will use a voice assistant on a regular basis. Amazon (Alexa), Google (Google Home), Apple (Siri) all dominate the market for voice assistants and have signed an agreement that will allow all connected objects in the home to communicate with each other, whatever the model. and the manufacturer. This will allow an improvement in the functionality of the assistants and therefore increase the engagement. Also, the explosion of mobile usage has allowed easy access to a voice assistant directly in his pocket.

 

Nevertheless, the advertising possibilities are still very fine for advertisers. It is, for example, possible to create voice applications (as SNCF did for example to facilitate the booking of train tickets), but there is not yet a self-service solution for advertisers. Perhaps one day, the results of traditional search engines will appear in the voice search results, which will be a first step towards the first announcements in “voice search”.

 
Author Bio:
 

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.