3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

Bringing in over $40 for every $1 invested (talk about huge ROI), email is one of the most cost-effective and time-tested digital marketing channels that’s particularly useful for B2B businesses. Here are a few concrete numbers explaining why:

 

– B2B marketing emails see a 23% higher click-to-open ratio than B2C emails.

 

59% of B2B marketers cite email as their top channel for revenue generation.

 

79% of B2B marketers find email to be the most successful channel for content distribution.

 

So, the power of a well-thought-out email newsletter is crystal clear. The question is – besides sending the usual promotional emails (which are, more often than not, ignored) with special offers, seasonal discounts, and personalized promotions, what can you offer to your newsletter subscribers? How do you keep them engaged with your brand using content instead of making them hit “unsubscribe” with repeated direct promotions?

 

As challenging as this is, here are top three powerful content ideas for your B2B e-commerce email newsletter to keep your subscribers interested:

 

• Listicles

 

Creating and sharing quick and easy-to-read top lists of virtually anything related to your industry is one of the best ways to keep your subscribers hooked. The subject line for this type of email should crisply explain what the recipients will gain if they go through the entire content.

 

According to studies in psychology, our minds react favorably to listicles as they provide a sum of information we would otherwise have to amass by going through separate articles, reports, or statistical analysis – all of which require additional time and effort.

 

It goes without saying that the more comprehensive the list, the more value that it holds for your subscriber. However, make sure the long list is scannable with properly formatted bullets and catchy font. Likewise, the more creatively you write the content itself – with the right blend of humor and statistics – the higher are the odds of it being enjoyed and shared by your audience.

 

Curated Content

 

To build credibility and exhibit thought leadership, every business owner should keep in touch with the latest events in their industry and share them in a personalized, easy-to-digest manner – such as an email newsletter.

 

That is, delivering handpicked information and content relevant and useful to your target audience is a great way to present yourself as a valuable source of information, rather than just promoting your products or services.

 

Such emails can be in the form of a biweekly or monthly series and, in addition, it’s a good idea to deliver the gist of each piece by writing a short blurb and place a link to the entire article.

 

Success Stories

 

You may think of it as self-promotion, but if your clients used your product/service and it helped them grow their own business or benefitted them in a substantial way, then don’t hesitate to share that information with the rest of your subscribers.

 

You can create a short case study that illustrates exactly how you contributed to the success of another business. As your subscribers are also obviously keen on growing their own businesses, sending an occasional case study would be appreciated by the readers and they’d love to dive deeper into what you have to offer.

 

Over to You

 

While there are many other tactics you can use to keep subscribers engaged, the ones discussed above are relatively low-effort and high-rewarding ones that you can implement right away. Plus, all three of these tactics will contribute to building your brand’s thought leadership within your industry.

 

Lastly, make sure to use your brand’s unique voice in every newsletter you send out and always be authentic.

 
Author Bio:
 

Aanya Rachel is the Content Manager at The Address, a coworking space in Ahmedabad. She loves sharing her industry knowledge and insights on topics related to coworking, real estate, business, and startups. She enjoys live music, traveling, and reading comic books.

The benefits of Learning Digital Marketing

 

The benefits of Learning Digital Marketing

 

The field of digital marketing has a very broad scope. It is increasing day by day. In order to enhance productivity, it is being used by many companies. Remarkable growth has been seen in this field in recent years. There is a serious demand for the skills used in this field. Some of its benefits are broad goals, secured job profiles and high salaries.

 

Now I will show you the benefits of learning digital marketing.

 

1. Be a professional who is in-demand

 

It is believed that there is a lack of professionals in digital marketing who can do the job in spite of the fact that there will be 2 million jobs in this field by 2020. So, here we can say that there are less supply and more demand. This gives an advantage to people who are studying it.

 

There was a scarcity of jobs during the recession that was spread globally. But now there are a lot of job opportunities in the field of digital marketing.

 

2. So many career choices

 

The experienced professionals in digital marketing are easily getting hired in the new as well as established companies, as a result of increased digitization.

 

Artificial intelligence is a new and growing technology and the people who have its knowledge are always required in big digital companies like Airbnb and Google. The chatbots are made using the technology of Artificial Intelligence. A feature of customization is provided in the process of making these chatbots.

 

With so many possibilities of jobs, the digital marketers can choose any job among them.

 

3. Get more salary

 

We are aware of the fact that currently there is a reduced supply of professionals in digital marketing and demand is more. As a result, when the price increases the product value also increases. So, if you are a skilled person and your requirement is so much in the industry, you can demand the salary of your choice.

 

4. Easily start your career

 

To create your own portfolio and gain experience you need a placement or internship. This will be helpful in advertising careers. If you want to kickstart your career then a lot of opportunities will be provided to you by the digital marketing world. You can take part in online conversations, start your blog, increase followers on Twitter to get a good presence in social media. You can increase your knowledge of digital marketing by giving online exams. By this, you can make a very good CV and give interviews to employers of reputed companies so that you can get a good job.

 

5. Develop an agile career and become a versatile professional

 

Your career can reach good heights if you have skills of digital marketing because there is a lot of demand in this sector. You just need a little training in this field if you want to develop your career and grow more in this field. If you do this then you can stay in this field as well as learn new skills. This shows that there are a lot of opportunities for learning and choices are in abundance.

 

6. Always try to work with different kinds of people

 

People of different interests and different backgrounds will work with you in this dynamic sector of digital marketing. Disciplines of a wide range are present in this sector. If you are interested in doing jobs with people then your audience will get increased. This will expand your business as a result of social interaction with people.

 

You can do the job on a website or a writing work if you are introverted by your behavior. For anybody who wants to work from home for people of different countries, freelancing is a good job.

 

7. Become creative

 

You should always be creative in your day to day work. Production of audio and video, designing, writing are some creative works that also give a lot of opportunities. For engaging the audience, improving customer experience, conducting A/B tests, solving problems, marketing of products, this type of creative environment is very good.

 

For better performance of the business, the companies are using creative ways and with this a lot of experimentation is being done in digital marketing.

 

You can take the help of digital marketing experts to gain some more knowledge about the above-mentioned points.

 
Author bio:
 

Akshay Sharma is a writer who loves sharing views on technology topics. He is constantly in search of new articles and posts on topics related to technology and its branches. Currently, he works with Mind Digital Group which knows the best digital marketing agency in India.

The 5 Major Digital Marketing Trends in 2020

 

The 5 Major Digital Marketing Trends in 2020

 

The digital marketing sector is constantly changing and has experienced increased enthusiasm during the past decade. A few trends outline the dominant strategies in digital marketing. Some have been in place for several years while others are more recent. Which ones to bet on in 2020?

 

1. Data-driven marketing

 

In 2017, The Economist titled “The world’s most valuable resource is no longer oil, but data”. It is true that the most powerful companies in the world are also those that have a lot of data on their users. The harvest has not stopped since and the multiplication of devices and contact points amplifies this movement. Thus, marketing can benefit by using this data to offer highly customized experiences.

 

With at scale personalization, data-driven marketing can allow advertisers to reach Internet users in the right place, at the right time with the right message. All digital advertising agencies have set up tools to exploit this data (such as automated campaigns on Google Ads or the personalization of placements on Facebook Ads). The multiplication of this data also allows more advanced A / B test strategies and therefore better performance. The growth of programmatic advertising only confirms this trend of mass personalization.

 

2. Machine Learning

 

Who says “more data available to advertisers,” says “matter to feed the algorithms”: the digital marketing of tomorrow will be even more automated than today. All the agencies have taken this turning point for several years, humans can no longer process the huge volume of data at their disposal: at each auction, Google Ads takes into account more than 70 million signals to perform its arbitration. But successful digital marketing strategies are those that combine the good use of algorithms with intelligent orchestration: whether it is the machine or the human, alone, they are not as good as two. We can expect more and more automated solutions at all levels: ads, auction strategies, targeting, attribution, campaigns.

 

3. The changing marketing influence

 

Also present for several years, the marketing influence market will take a major turning point in 2020. Indeed, the explosion of Instagram (more than a billion monthly active users) has increased brand operations with influencers, so that they can communicate with their communities. But several studies have recently shown that micro-influence has more impact than mass influence. If micro-communities have, by definition, less reach than mass influence, their engagement with posts is better.

 

Also, the release of Facebook Brands Collabs Manager is flipping the cards of the advertiser/influencer relationship, since this tool facilitates the establishment of partnerships. The role of marketing influence agencies is thus threatened by Facebook, which wants to position itself as a trusted intermediary.

 

4. From long-term video content to “snackable video content”

 

The video wave does not stop: in 2020, video traffic on the Internet will represent 84%! The crazy growth in the use of TikTok and Snapchat will accentuate this trend. In 2020, advertisers will have a game to play by betting on these new digital advertising agencies which are not yet saturated and where attention is still captive. We are gradually moving from “long-term” video consumption (Netflix, YouTube) to “snackable content”: short, innovative content that can be consumed (TikTok, Snapchat, Stories, IGTV, Bumper Ads on YouTube). It also forces advertisers to adapt to this new content and produce adequate video ads.

 

5. Voice marketing

 

By 2021, there will be more than 1.6 billion people who will use a voice assistant on a regular basis. Amazon (Alexa), Google (Google Home), Apple (Siri) all dominate the market for voice assistants and have signed an agreement that will allow all connected objects in the home to communicate with each other, whatever the model. and the manufacturer. This will allow an improvement in the functionality of the assistants and therefore increase the engagement. Also, the explosion of mobile usage has allowed easy access to a voice assistant directly in his pocket.

 

Nevertheless, the advertising possibilities are still very fine for advertisers. It is, for example, possible to create voice applications (as SNCF did for example to facilitate the booking of train tickets), but there is not yet a self-service solution for advertisers. Perhaps one day, the results of traditional search engines will appear in the voice search results, which will be a first step towards the first announcements in “voice search”.

 
Author Bio:
 

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

How can Social Media Bring Traffic to Your Website?

How can Social Media Bring Traffic to Your Website?

 

The use of social media in brands and businesses is no longer an option, it is a must. With over 3 billion users around the globe, social media has become an essential part of growing a business. Building brand awareness, the establishment of brand among its target market and opportunities to connect with existing and future customers, create engagement and build brand loyalty are among its benefits.

 

But how can social media become an avenue to drive traffic to your website?

 

Social media platforms you can use for your business

 

Here are some of the different social media platforms you can try for your business. They are already tried and tested and already built a powerhouse of users under their name. They may be overused however, this does not mean that you shouldn’t give them a try.

 

• Instagram

 

This platform has been a powerhouse to several brands. With an active user of 1 billion, it is full of eye-catching visuals and inspiring creativity. It became one of the leading social media platforms for businesses when the shoppable post became available in 2018 and the emerging of Instagram stories and IG TV.

 

• Facebook

 

The platform that started it all, this social media giant has long proven its worth. No matter what your business is, Facebook has a place for you. While some may take it negatively as Facebook began suppressing organic postings, you can still leverage your brand through groups, Messenger chatbots and live videos for engagement.

 

• Twitter

 

This platform allows brands to create their voice and their persona. This may not be an avenue for everybody but certainly, businesses related to sports, entertainment, politics or marketing can flourish in this site.

 

• LinkedIn

 

A much reserved platform, LinkedIn connects B2B and professionals. Armed with the right strategy, you can build your brand in LinkedIn and have an unlimited opportunity to build connections that will be beneficial for your brand.

 

• Youtube

 

This platform allows brands and businesses to grow with video contents like tutorials, behind the scenes or walkthroughs.

 

• TikTok

 

The newest among them all but grew significantly and has already a billion downloads. This platform caters to the younger generation ages 35 and below and has been widely used over the world.

 

It is essential also to know the latest social media trends these days:

 

• Rise of stories and video content

 

• Dynamic and direct social ads that make consumers think you are talking to them and answering their needs

 

• Nano-influencers with 1,000 – 5,000 followers and are considered the authentic influencers

 

• Growth of private and tight-knit groups

 

Strategies to boost traffic to your website with social media

 

1. Work on your profile

 

Your profile in social media sets the first impression. This is probably because consumers have first known about you on social media even before they came across your website. Optimizing your profile may definitely give you brand awareness and drive a good amount of traffic on your website. Make sure your site’s URL is visible in your profile. With the right set of keywords and information, it will streamline your social media profile and website.

 

2. Post always

 

This may sound simple but consistent posting builds your reputation, grow your reach and widen your brand awareness. This builds consumer’s trust and increases your visibility to them. Check your analytics and look for the time slot where your followers are most active. Develop a regular posting habit and use social media management tools available online to help you maintain your schedule.

 

3. Know when your audience is active

 

Knowing when your audience is active, help you plan your content better. As social media platforms have an influx of users and posts move quickly, posting on the time they are active will give you more chance of visibility and you certainly know people will be able to read your content.

 

4. Engage with your audience

 

Social media has given you the power to interact with your customers and this has been one of the vital and important keys. Manage your inboxes regularly and answers questions promptly. In your answers, always direct them to your website for additional information. Try also to be as personal as you can get as customers nowadays shy away from automated replies and would want personal attention. Use call to action words like, click now, visit now, check it out now or read now.

 

5. Be interactive

 

Create social media contest, ask questions and run polls. This will have people talking about you, your product or services you offer and your website thus increasing your engagement.

 

6. Share contents from your website

 

If you have already established your brand in your social media, it will be easier for you to drive traffic to your site by sharing direct links and contents. Sharing inbound blog links will help boost your website traffic as people will want to read your blog contents.

 

7. Use teaser contents

 

Promote special deals on special events that consumers can only access through a link posted in your social media. This may be a discount or a coupon that they can use to purchase something on your website. People clamor for good deals and in any way to save their money. This will also drive sales as people would want to buy now instead of putting it on hold for some other times.

 

8. Work with influencers

 

One of the most powerful tools in building your brand is working with influencers. Nano-influencers, the newest classification, are social media personalities with only 1,000 to 5,000 followers and innovative brands are already tapping them. Their small followers give them an edge by being closer to them and thus having stronger connections. Working with influencers is cost-efficient but will give you the visibility not only on your social media platforms but to your website as well.

 

Conclusion

 

As social media strategies may take a longer time to take effect and results may not come in fast, you have to be patient and persistent. As you continue to do these suggestions, you will definitely learn the best platform for your brand, the best strategy and the niche market you want to tap.

 
Author’s Bio
 

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand

How To Increase Your Business Through Digital Marketing

 

How To Increase Your Business Through Digital Marketing

 

Small-company individuals own it started from the digital age. They are using a vast width of choices to get your name around via email advertisements and digital marketing programs. The possibilities and mixtures will be virtually infinite. While that’s a massive benefit to this present entrepreneur, it might also be overwhelming. Listed below are several old digital advertisements and promotion strategies to get you all started.

 

Before dive right into, you’ll discover a couple of fundamental questions that need to be answered. Your electronic advertising program should ultimately pave the way to your long- term and – temporary small business objectives. Answer the questions before start:

 

Who is my audience?

 

Concentrate on creating client personas. They need to encircle each one of the features that you wish to get in your ideal customer, such as:

 
● Age
● Gender
● Geographical location
● Motivations
● Challenges
● Private interests
● Shopping preferences
 

Yet another valuable exercise would be to recognize the sort of customer that you don’t require and provide a wide berth to promotion content that may inadvertently attract them.

 

What is my ultimate aim?

 

Assessing your objectives before creating your electronic marketing strategy guarantees that you won’t be barking up the wrong tree. Are you currently searching to boost site traffic? Decrease cart abandonment? Build your email list, Boost average cost quantity? Create higher customer loyalty, increase brand awareness?

 

As you can see, one electronic approach wouldn’t hit every one of these regions, so plan accordingly. Which tools do not have? Assess the automated means you have already spent in and ascertain if they are viable, require tweaking, or ought to be retired.

 

By this time, you have probably already established some automated campaigns and lost cash on the resources to achieve that. It is not unusual to forget that you have got some subscription support for, for instance, email blasts. Assessing the cobwebs away and ascertain if it is still fulfilling your demands. Odds are, together with your new digital approach, you can revamp your usage of previous advertising tools and begin getting a return on your investment.

 

Primary Digital-marketing Channels:

 

1) Marketing with Email

 

Email communication is among the most straightforward approaches to stay before one’s customer base. Send purposeful company upgrades and promotions, and request customer testimonials, and remind a client they have left items within their online shopping cart software, etc.

 

Strategies for email advertising:

 

● Personalize using receiver’s title time suitably.

 

● The ideal time to ship your email is from the day or on weekends if people are not around the clock.

 

● Incorporate topic lines over 70 characters Long.

 

2) Social Networking

 

Having the capability to pinpoint target audience associates. Social networking provides powerful tools to strengthen your digital marketing and advertising campaigns. The drills we suggested earlier in the day play a role here.

 

For instance, if your perfect customer is a business professional, you will wish to concentrate on LinkedIn. Should they are millennial, and then Twitter and Instagram are more appropriate. Meet with your clientele at which they are at. For more help pinpointing the perfect social-media stations for the company, visit this article.

 
Social Networking
 

Try one of these Hints on the next social Networking Effort:

 

● Cross-promote using a Free Company.

 

● Host a Competition.

 

● Survive Facebook or Instagram Stories and Produce a Set.

 

● Re-post user-generated content.

 

● Article ‘Label a Buddy’ content comprising it into a promotion, event or holiday.

 

● Poll your followers.

 

3) Content marketing

 

Including valuable and relevant material along with your digital advertising platforms, increases your odds of generating organic traffic. Use videos, blogs, infographics, and white papers to entice clients for you based on internet search engine success. To learn more with your article advertising plan, take a look at this article.

 

Content Tip

 

For those who have marketing bits that have been especially successful using a digital medium, then reformat it to work across your electronic advertising stations. Give it a small refresh or correct the language, whether it’s unique to its primary usage. Still, if you have had success using a specific message, either call or promotion to activity, capitalize on it.

 

4) Mobile Strategy

 

A cell plan usually takes many shapes, based on the tools you’ve got available. It is possible to work effective mobile-marketing through interpersonal networking and also a mobile-friendly site. Or, you may make an authentic cell application. A cell application is useful as a result of customization possibilities.

 
Mobile Strategy
 

Advantages of a program:

 

● You can send alarms.

 

● You Can Quickly employ a client loyalty application.

 

● Your emblem appears on customers’ dwelling displays always.

 

● Clients benefit from the simplicity of performing business point and click on trades and communications.

 

There are several program construction services; therefore, you should not begin learning code any time in the future! Organizations like AppsBuilder, BuildFire, and also AppyPie allow you to customize your cellular application based on your own precise needs.

 

5) Pay-to-Play Advertising

 

A lot of options here, including paid societal networking advertisements, pay-per-play music advertisements, pay per click advertisements, Google Adwords, etc.. You are essentially creating digital billboards Except with an electronic digital “billboard,” you decide that views your advertisement, where you can make the most of your ROI.

 

Cross-promote every one of these marketing stations to make sure clients are receiving communications at which they are most receptive. Include links to an own social networking page on each email burst, make an advertisement on social networking directed toward bringing leads and get info or drive traffic for your most recent blog post by way of a link into your most recent societal networking article.

 

The key to digital marketing will be to narrow your attention when casting a broad net. Sounds oxymoronic but are confident that this is simultaneously potential. What we believe is that all of your digital campaigns need to possess a particular goal using a specific audience in your mind, and you ought to be running several campaigns at one moment.

 
Author Bio:
 

Rishabh Gupta is an SEO executive at IT Company in Malaysia, where he handles all works related to SEO, SMO, PPC, Content Writing and Email Marketing.

15 Ways to Increase Website Traffic in 2019

 

15 Ways to Increase Website Traffic in 2019

 

After choosing the right product and designing the website, all that a business requires is the right way for bringing in sales towards the website. Ranging from social media marketing to traditional methods of marketing hacks, there is a great need for us to know about the steps for increasing the website traffic this year. By taking a look at some of the best steps which can help level up the traffic will be a great help. There are several things involved in the process, be it the tools for checking or the guidance from experts and more.

 

Search Optimization

 

The first step is to optimize the website for search purposes. Find the most focused keywords that can be good for the representation basis of the niche for the blog content and the stored pages. Most of the time, businesses tend to focus on just two or three keywords for each web page. There are various tools like SEO tools or Keywords everywhere that can be used for finding the right keywords of the website.

 

Crisp Content

 

One of the newest content hacks for search engine optimization is crisp and new content. There is no other better way to refresh the existing content on a timely basis, so more visitors can be garnered on the website. Outdated content can be a blunder for the web pages, so it is vital to add on freshly written content all the time. The same procedure can act as a valuable touch up to the made-over website.

 

Submission of website

 

For proper crawling and search engine optimization of websites, one should make way towards requesting the search engines for rendering index to the website, by leveling up the odds which are displayed on the result pages for similar doubts. There are different links for submitting the websites on Google, Bing, and Yahoo.

 

Initiate Backlinks

 

Yet another important step in SEO is backlinks. When there is a linking of an external site to your website, a signal is undertaken to Google about the website is reliable and holds relevance towards the clickable words. Undoubtedly, backlinks have the power to drive traffic to a maximum level, as users explore a lot during the whole procedure.

 

Keep an eye on the competitors

 

While spying the competitors, try to know about the sources available for bringing in traffic. It can help change or choose other marketing ways so that even your business can build in good traffic. If you take a look and see Google as the topmost choice, they prefer working on Google Ads and SEO. In case, Facebook is the leading website, then establish Facebook advertisements. Make sure to keenly observe the activities of competitors.

 

Long-Tail Keywords

 

Mostly, shorter keywords are the ones that show up during the keyword research analysis. However, it is highly essential for keeping a track of long-tail keywords as they lead to more opportunities and these more specific. The volume search for small keywords is less, hence resulting in lesser competition. This means it is not only better to rank for keywords that are in resemblance with the long-tail keywords, but also easier for guessing the intent of the searcher.

 

Additions

 

Google’s ranking factor depends completely upon the addition of new content as well as products daily. It is regarded as the best idea for updating the website with the right content now and then. Additions are beneficial for search engine optimization also, as it gives a unique reason for the users to visit the website again and again, leading to higher ranking plus searches.

 

Involve Exclusionary Content

 

Taking the lead with exclusionary content refers to starting a blog, building a free course, development slide share presentations, webinars, podcasts, publishing relevant content on the website. Maintenance of a daily publishing system can help gather many people towards the website who can subscribe too.

 

Play Games and Quizzes

 

One of the best methods for generating a lead is to quiz around on the website that can be useful for the content marketing procedure. As per the research, there has been a great increase in the conversion rate of the website. Also, the same thing can be beneficial as the mails and data of the users can be known from the quiz answers given by the users itself. With the help of a quiz, users tend to attain shareable results, which is further marketed by them on social media and seen by great networks.

 

Podcasts

 

Well, with new beginnings and new ventures, there should be involvement of new methods. Yes! Nowadays, podcasts are trending. Every month, a large number of people are busy listening to podcasts, as they are a great source of help in different niches. Podcasts are listened by a large audience and for boosting the traffic of your website. It is the right way and method to make way with including podcasts for brand awareness, search engine optimization, and customer relationships.

 

Special Giveaways

 

If you are thinking of surprising the audience, then there can be no better way than hosting contests and giveaways for them. This system can also be the best for the e-commerce strategy. Such gestures can help in the development of audiences and giving them a reason to visit the websites again. Also, with the involvement of the users for the content, we can take that chance for promoting the website to the users in the future as well.

 

Medium

 

Medium is an online platform for publishing content where people and different brands can post or update blogs, posts with general HTML and CSS editing as well as styling. With this platform, there has been a creation of a community of publishers who can follow, promote, market or engage with each other on their posts. One can tap on the already available community and introduce his or her brand. In short, an unforgettable content journey can be experienced in it.

 

YouTube

 

There is no need to worry, as you can also increase traffic with Youtube by building Youtube ads, adding more and more links to the descriptions, or bringing various users for sharing the links on the videos. With the creation of videos and posting at least one video, a week can bring in a lot of traffic. For everyone out there, if you are busy making just the website pretty, then make sure to take care of your video channel as well.

 

Guest Blogging

 

Guest Blogging is yet another essential step for helping in increasing traffic. As we know, guest blogging can be used in two ways, one is the submission of posts on the other websites, and the other one is accepting posts from the external sources who wish to contribute. For doing the same, it is crucial to notice the websites, which are active and have many audiences, plus own great social media following. When you find one, check out their guidelines before posting a blog and then a way to go!

 

Facebook

 

Facebook is the powerhouse for the development of traffic. A lot of traffic can be garnered from Facebook groups, ads, messenger, starting a business page, social media posts and a lot more. By the combination of Facebook ads that are constantly posted on the facebook page can lead to higher chances of getting a greater audience.

 

Now, these steps will make you believe, “with the SEO services near me website traffic can be increased thoroughly”!

 
Author Bio:
 

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO processes and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

Facebook Marketing: Essential Guide for Advertisers!

 

Facebook Marketing: Essential Guide for Advertisers!

 

If you own a business and looking around, to begin with, digital marketing, the most audible advice you must have heard would be that you need to show up on Facebook. Facebook marketing is the largest social media platform with around with more than two million users around the globe.

 

Facebook has consistently maintained its position since 2004, and despite scandals and competition, it still fulfills as the best marketing social media marketing platforms for advertisers and marketers. Accordingly, it’s wise to spend a few minutes to learn Facebook marketing essentials.

 

Here you are guided from the beginning of Facebook advertisement and marketing essentials.

 

Set up a Facebook Page

 

Making a Facebook business page is the first step in the whole process. If you still do not own a Facebook business page, here you go to get one facebook.com/pages.create.

 

Some useful information regarding the Facebook business page

 

• Use your Facebook page to market wisely.

 

• Similar to a person’s Facebook profile, the Facebook page serves as a brand’s face for the company. A page provides users with all the necessary information they look for in a brand.

 

• If promoted rightly, users start liking and following your page. This means that they start seeing your posts on their feed.

 

• Ask your followers to check the “view post first” option. This will help your audience to get notified about updates on a priority basis. Otherwise, they are less likely to see your posts because Facebook wants businesses to boost posts by paying them for better visibility and reach.

 

• The Facebook business page gives you an opportunity to connect with a broader audience, while a Facebook profile allows up to 5000 friends.

 

• A Facebook business page also do not require a connection approval from you; however, you always secure the right to block any user.

 

• You would need to put an extensive yet smart effort, in the beginning, to get more likes and fan following.

 

Set up a Facebook Ads Manager account

 

Besides organic Facebook advertisement, you can invest in Facebook ads to promote your business. You can pay facebook ad management by adding a credit card at Facebook ads manager. This will allow you to create and customize your ads.

 

Creating your ad in Facebook Ads Manager

 

To share your ads on Facebook ads manager, you need a message to promote. Create impactful advertising content that may be in the form of images, text, videos, and gifs. Once you are prepared with a quality advertisement content, move towards setting choosing your ad campaign. Go for “create an Ad” option to get started and then follow these steps to create your ad.

 

Make sure you have the right message to promote; a message that resonates with your concept and idea. Whether you choose an image, video, or textual image, make sure it correctly reflects your brand image.

 

STEP 1: DETERMINE YOUR OBJECTIVE

 

In the first step, facebook wants to know your marketing objectives to help you get the most of your ad. You can choose your marketing objective among some of the provided options, which are: Awareness, Considerations, and Conversion. If you are in the initial stage of your business, you can opt for brand awareness while if your brand is recognised enough, you can opt for conversion to bring sales.

 

STEP 2: NAME YOUR CAMPAIGN

 

After the selection of objective, give a title to your campaign before moving on to the next step. This will help you remember about your campaign and its strategies in future to analyse and implement an improved strategy.

 

STEP 3: DEFINE YOUR AUDIENCE

 

In this step, facebook wants you to choose your audience preference among Core Audiences, Custom Audiences, and Lookalike Audiences.

 
DEFINE YOUR AUDIENCE
 

Facebook has provided Core Audiences targeting options into their Ads Manager to make it easy to reach new potential customers based on location, demographics, interests, behaviours, and connection.

 

The “Custom Audiences” field helps you connect you with an existing audience by uploading the contact list. The “Lookalike Audiences” targeting option helps in targeting a similar audience based on your existing customers’ contacts.

 

For the core audience targeting option, you can customize your target audience on Facebook. Make selections wherever necessary and what you find relevant to the particular audience you want to reach and be visible.

 

STEP 4: EDIT AD PLACEMENTS

 

After the target audience selection, you need to choose where you want your ads to be displayed. You can leave this option on facebook management by selecting “Automatic placements.” Facebook will automatically select ad placement in places where your ads are likely to perform best.

 

You can also indicate specific areas where you want your ads to be served if you developed your ad intending to place it in a particular area such as Facebook or Instagram stories.

 

By default, all options are checked off. You have the option to uncheck those you do not want. When you are done with placement selections, set your budget, and now you’re ready to go set up your ad.

 

STEP 5: SET UP YOUR AD

 

You can an existing ad post or make a new ad from scratch to target your audience in this section. If you want to boost an old post, you can click on “Use Existing Post” at the top of the Ad Page & Post screen. You can share images and videos on a consistent basis on your facebook story to keep your audience updated and informed.

 
Author Bio:
 

Zubair is a digital enthusiast who loves to write on various trends, including Tech, Mobile app Development companies and Personal Development. He is a passionate blogger and loves to read and write. He currently works at AppVerticals, that offers top-notch Mobile app development services to clients across the globe.

10 Tips to Improve Your Digital Marketing Strategy

 

10 Tips to Improve Your Digital Marketing Strategy

 

In today’s digital world, no one can run the business without the internet. Internet marketing is one of the very famous marketing techniques by which one can easily connect with so many people across the world.

 

Among various internet marketing strategies, Digital Marketing is one of the most famous techniques to grow your small business around the world. By using these Top Marketing Tips one can famous their local business around the world and by using these strategies effectively one can stand at the top among their competitors.

 

As we know, the Digital Marketing Trends are increased day by day and it is a major factor for any business to survive in this digital world. Whether your business type is business to business or business to consumer, digital marketing is very important for you.

 

If you properly set-up your digital marketing strategies then you will be able to grow your business online with the highest number of conversions and revenue. To grow your business by digital marketing, there are so many strategies available. As per your business requirements, you have to select the best one.

 
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Today we discuss the Best Digital Marketing Strategies for small businesses. But before that, you have to understand why digital marketing is required for your business? So, if you are looking for the same details then read below part of the blog carefully.

 

Benefits of Digital Marketing for Businesses growth:

 

Are you start your business and you don’t know the benefits of digital marketing then below we list-out some major benefits of digital marketing. So, before discussing the tips and strategies, let’s have a look at benefits.

 
● Cost-effective
● Easily reach a large number of audience
● The most powerful tool of marketing
● Effective marketing strategy
● Required less-time on promotion
 

Above are some benefits of Digital Marketing for Business. But to get these many benefits you should use effective Digital Marketing Tips Startups. So, let’s have a look at How to improve marketing skills by using digital marketing strategies.

 

Digital Marketing Tips for Beginners:

 

As a new in the digital world, you don’t know how to grow your business by using digital marketing strategies. If you are new then use below Digital Marketing Tips for Small Business. So, let’s have a look…

 
● Provide better User Experience to your user:
 

It is very important to provide a better user experience to your users. If your customers ask any queries then you should immediately respond to your customer’s query quickly with honest and helpful details. By doing this, your customers are happy and also helps to build trust in your brand.

 

It is very important that at the time of visiting your website, your users easily navigate from one page to another page. Not only navigation, but your website speeds, and better UI also matter. By, doing this search engine boosts your website ranking and traffic. So, this is one of the best SEO and digital marketing strategies for you.

 
● Use a Call-to-Action link:
 

A CTA can help to increase the customer’s connection on your website. A well-defined CTA button can be in the form of reviews, newsletters, or free quotes. So, if you use strong CTAs on your website then it may create valuable and strong leads.

 
● Update Website content regularly:
 

Content is one of the best and useful Marketing Strategies for the website. By using new or updated content will help to increase brand value as well as overall business appealing. You can also update your website’s old content with new and updated details. So, content is the most important aspect of any marketing or social media marketing strategy.

 
● Increase your visibility on your social media:
 

The trend of social media is increasing day by day and all of us use different social media platforms. So, create your company profile on various social media like Facebook, Twitter, Instagram, LinkedIn is the most affordable and effective way to reach your audience. Not only this but by using social media platforms one can easily keep in touch with your users directly. So, this is one of the best Digital Marketing on Social Media for your business.

 
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● Use SEO with SEM:
 

Search Engine Optimization is one of the most famous strategies to rank your website in the search console. Generally, we only use SEO techniques rather than use combine with SEM. By using both the techniques combined, one can easily rank your website in search engines. When you use both SEO and SEM techniques, you can easily promote your website and get organic search results of your website in search engines.

 
● Make Business Profile on Google My Business:
 

If you are a small business owner then it must be necessary to show and rank your local business in Google My Business Listing. By doing this, one can improve their online presence and help to increase customer search, call, and review for your company. Ultimately Google my business helps to boost your brand rank in search engines with brief details of your company.

 
● Know your Audience:
 

Generally, in today’s market place we all want to look for services near you. For that, target the area around by using specific keywords and related website content. So, by doing this one can easily rank the website in Google Search in your area. It is very easy to do by targeting the area around you by using proper keywords and content.

 

This technique is commonly known as Local SEO that allows you to grow your business around your cities and nearby areas. To get success in the Local SEO, you should use regional-specific keywords in your website and your business NAP i.e. Name, Address, Phone Number throughout the web. Not only this but use local link building strategies, attractive landing pages, and schema markup to get huge success in the local market.

 
● Track your Performance Online:
 

To track your performance online, one can use online Analytics or Google Analytics tools, by which you can easily focus on your digital marketing resources and budget. By using analytics tools one can get to know the source of traffic, regions, and demographics from where people visiting your website. Not only this, but you can also know which pages are working the best and which are not. So, this is one of the best tips for digital marketing for business.

 
● Build User Specific Landing Page:
 

At the time of building, the website makes sure, pages of the website are user-specific or industry-specific. For that, you need industry-specific keywords for your landing page which are relevant to your website content. Not only this but also add strong CTA on the landing page which provides very good back-links to your website with the best customer experience. So, build your landing page as per your industry requirement so that easily attract your customers.

 
● Build a Mobile-Friendly Website:
 

Nowadays almost all use Smartphones for various purposes like gaming, shopping, suffering, Appointment Booking, and many more. So, the number of mobile phone users is increasing day by day than laptop and desktop. Before launch, your website makes sure your website is mobile-friendly or not.

 

If your site does not show properly to mobile users then it decreases the page-view as well as rankings. So, if you don’t want to lose your potential clients then check your website is perfectly display on desktop, laptop, tablet, and smartphone. Therefore, keep in mind this tip to improve your digital marketing strategies.

 

I hope you will like my blog How to create a digital marketing strategy. If you start your business then these Digital Marketing Tips very helpful to grow your business around the world. You can also follow the Local SEO, by which you can spread your business in your cities or across the region.

 

So, if you like my post then share it on your social media with your friends. For any suggestions about this post using the below the comment box. We surely follow your suggestions and work on it. Thanks for reading my blog.

 
Author Bio:
 

Rosie brown is Director of digital marketing at Zithas Technology. We provide world-class social media and search marketing services and web & application development services with more than 12+ years of experience in this industry. We are the best IT service providing company with an extensive team of professionals.

Why a Digital Marketing Agency Is Better Than a Freelancer?

 

Why a Digital Marketing Agency Is Better Than a Freelancer?

 

Businesses have started to adopt online advertising to unleash the benefits of the low-cost marketing method with a wider reach and a higher return on investment. And it is truly necessary to be present online for business growth.

 

For a company that has still not made use of this advertising method and thinking of adopting it, a general question is “Whom should I hire?”. There is often confusion between hiring a freelancer or a digital marketing firm.

 

Hiring a freelancer may seem cheaper at first glance, but it may give unexpected products. Wisely quoted by the late Rolls-Royce founder, “The quality will remain when the price is forgotten” explains that the expenses only for some time. The outcomes must be focused on.

 

Because once the quality degrades, so will the reputation. And this cannot be undone.

 

In this article, you will learn how a digital marketing company will give you long-term benefits. Explaining why you must choose a team rather than a single expert.

 
Let us dive into the discussion.
 

Quality of work is better

 

An agency is made up of a group of experts in the subject field. When a company hires its employees, it makes sure that the best talents are employed. Only professionals with proper training are hired.

 

For a specific job, a certain level of experience is required to filter out the amateurs. In the case of a freelancer, there is no guarantee for this as the person is self-employed. There is no necessary qualification for a freelancing individual because they are themselves the employers.

 

Moreover, the company will be well equipped with professionals specialized in different fields giving a broader view of the marketing plan. There is an internal quality control between the staff.

 

When you work with an agency, they will have assigned a specific person to coordinate with you. Discussing the ideas with you, giving you updates on the progress of the finished products, the results and your views on the process all without stopping their work.

 

Based on the data they gather a customized plan can be fabricated for you. Showing you as unique. In addition to this, they can do the research for you, reaching you out to the ones in need at the right place, at the right time and in the best possible way.

 

In the other case, the freelancer is only a single shoulder with too much workload, allowing almost no time margin for discussions.

 

Experience and Knowledge

 

When a group of experienced professionals with more than ample amount of knowledge work for you, good results are assured. Agencies are acquainted with teamwork and so they can coordinate better with the clients too.

 

A freelancer may not be used to such co-working methods. When you work with a single person, the expertise is limited. Whereas in the other scenario, you get more than one expert in different fields needed for digital marketing. Combined efforts of these people will make the work speedier, finer and leave very little chances for revisions.

 

Workers in an agency can attend conferences or seminars to enhance their skills because there are other team-mates who can cover the work. So they will be parallel with the latest updates in the industry. Thus, solving problems more effectively. Most freelancers do not have this liberty.

 

The questions can be better answered when the service provider keeps learning the trends continuously.

 

Work Distribution

 

More clients to handle for a single person. This is the scenario for a freelancer. Meaning more workload on a single shoulder. Excessive responsibilities for the same deadline may result in a quality drop.

 

This workload gets distributed among the team members in a marketing firm. So the quality remains untouched even if there is more than one client.

 

If the self-employer falls sick or is unable to work for any unforeseen circumstances, your digital marketing will be stagnant. Hindering your progress. You will have to immediately search for a substitution. Which is not at all easy.

 

It is handle-able in an agency because there are other employees that can take care if one person is not present. This way your marketing growth remains unhindered.

 

Assurance and Reliability

 

If you hand the work to self-employed personnel, you will have to constantly reach them asking for the work progress. The individual has no team-support so they do not have the time to talk to you frequently.

 

A company, on the other hand, has a project manager assigned to keep the team working and keep you informed. This gives you a systematic service. Reducing a good amount of your worries.

 

A free agent will be highly specified. But digital marketing consists of various factors like SEO, content marketing, social media management, graphic designing. There can not be a single person who is well acquainted with all the skills.

 

In this situation, you will have to appoint different people yourself. This is a tedious task that is time-consuming as well as expensive too. A digital agency already has a team with professionals to take care of each and every department, saving your time and money.

 

Cost-efficient in the long run

 

A freelancer knows their worth. They won’t shy in negotiating high budgets. So even if you only hire a single person, do not expect the price to be cheaper. Also considering that you might have to appoint different purposes for the same digital campaign.

 

Hence, considering an agency would be more cost-efficient as you will get a whole team for your budget allowance. You will be paying for a full-facility package instead of multiple services separately.

 

Summary

 

A famous proverb will help you in making your choice: “Many hands make the load lighter”. It is easier for an agency to support your business with the needed manpower at a single place. There are more minds working on a single project. So, the process will be speedy.

 

There will be different perspectives and so it can be good in many aspects.

 

With a freelancer, there is more of juggling between different projects without group support. When there are many responsibilities on a single shoulder, it is hard to prioritize. Quality is compromised as work increases.

 

The person can snap out if it ends up being too much work. You would be horrified if the person quits. Leaving you hanging and helpless. This can happen. But an agency can take care of it without you having to worry.

 

You might not even notice the crisis here.

 

Hand-over your digital marketing worries to an agency so that you can better focus on other aspects of your business.

 

Share your views in the comments section below.

 
Author Bio:
 

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

7 Digital Marketing Trends To Watch Out For In 2019

 

7 Digital Marketing Trends To Watch Out For In 2019

 

In today’s world, digital marketing can only be simply put but cannot be ignored. No sector is debating the power of effective marketing in this era. A well effectively and efficiently executed marketing trends and advertising campaign can serve the needs of any marketing business and increase the demand for the product or service that that company offers. But now times have changed and while we can see that the need for marketing is still important and still that marketing trends have changed a lot. The growth of digital technologies in the market and how rapidly they can measure are impacting every digital marketing strategies and tactics like SEO Content writing and marketing, Social media and Intent ads, etc. We all know that the digital revolution is rapidly shaping up the marketing trends and industry. Meanwhile, since the 3rd industrial revolution, digital marketing is increasing rapidly in every decade, because of technology advancement.

 

There are seven digital marketing trends to watch out for 2019 –

 
1. Artificial Intelligence
2. Chatbots
3. Content Marketing
4. Social Media
5. Podcasting
6. Video Marketing
7. Voice Search
 

1. Artificial Intelligence –

 

Artificial intelligence is rapidly revolutionizing marketing industries more. Decades of internet browsing and surfing data is left behind to analyze and understand the customer’s behavior, opportunities, and needs, etc. With the help of Artificial intelligence, the business dealer can get access to the reports at the right time. Artificial intelligence uses the Internet of Things and Machine learning processes profoundly to find out the meaningful opportunities in the available social media, internet, and customer big data. More precisely, Artificial Intelligence is a computer system that can perform specific tasks which usually requires human intelligence. AI has plentiful potential applications in the market. But in 2019, we’ll mostly see AI organized for marketing, customer service and business advertising.

 

2. Chatbots –

 

Chatbots are virtual assistants where some of the most advanced chatbots are set up by enterprise companies as virtual assistants and even digital porters. There are various latest uses for chatbots which are emerging all the time, like –

 
• Lead qualification
• Talent recruiting
• Knowledgebase research
• Website browsing guidance
• Shopping assistance
• Accessibility
• Self-service
 

Virtual assistants’ chatbots are even available for small market businesses. There are plenteously of third-party chatty AI platforms businesses can influence to meet visitors, answer their questions, solve their queries and move them further towards a purchase of their product.

 

3. Content Writing and its Marketing –

 

Content writing and its marketing is a strategic and tactic marketing approach focused on creating and distributing valuable and consistent content to attract a focused audience and eventually, to drive cost-effective and profitable customer action. The feature of content marketing is its quality which is more important as we can able to accurately identify the focused and target audiences with the help of machine learning and big data analysis. We just need to give them good quality content which should add value to the consumer.

 

4. Social Media Platform-

 

Social media platform is the basic marketing trend continues to be extremely important for marketing to build consumer societies and brand loyalty in 2019. Though, social media platform is rapidly changing the scope and also its conversion rate is getting higher. Every market should consider a social media platform for their marketing strategy in 2019, as this offers wonderful opportunities to benefit. Dealer does not have to sell everything on social media, either video or text content. Social media platform will tell every business’ brand story to their customers. So appealing customers regularly, having things right from the beginning is necessary for social media marketing.

 

5. Podcasting –

 

Podcasting is creating and distributing audio files through the internet online and it will be available for downloading to digital devices. The main advantages of podcasting are that the customers can listen anytime and anywhere. Podcasting will enormously help in brand awareness, etc.

 

6. Video Marketing –

 

Video marketing is the main digital marketing trend as through video content people are engaging with videos evermore. Social media gets more share for the video content. As a video-based platform, YouTube is the second largest search engine on the internet. Video marketing helps consumers to remember the brand and inspires sales. Live stream or online videos are a growing marketing trend on YouTube, Facebook and other video channels. Customers are appealing more with video content before making any purchasing and marketing decisions.

 

7. Voice Search –

 

Voice search is very common nowadays, users using the voice assistant to ask queries to a home assistant and smartphone devices rather than typing in search engines. Voice assistants got popular since the introduction of various smart speaker devices, like Google Home, Amazon’s Echo, etc.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A Top SEO company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.