How to Grow a Business With Bulk SMS Marketing

 

How to Grow a Business with Bulk SMS Marketing

 

Bulk SMS Marketing empowers customers and business as the best and affordable marketing tool. It is also the best and affordable marketing tool to grow business, apart from the normal and conventional ways of marketing. The conventional ways of marketing are much more costly and most of the MSME (Medium and Small Scale Industry) cannot afford for their business promotion. It is the only way of business marketing allows you to start with any smaller investment and reach directly to their customer or prospects. Now, this tool has changed the experience and allows everyone to get started with the new and cheaper way of business marketing. The promotional SMS has direct reach to customers so that the customer can contact for any business immediately. Now, many technologies have been introduced under this at no extra cost. The technologies and features introduced for growing business through these are:

 
1. Multi-Media SMS
2. Quick Link
3. Survey SMS
4. Split and Schedule
5. Personalize SMS
 

The Multi-Media SMS features allow you to send images, audio, and video files through the SMS Marketing. Hence, you can give more exposure to your brand and products, which definitely helps to double your leads and can grow your business in the same ratio. This feature allows you to reach directly to the customer’s mobile and you can track that the mobile number who have viewed your media SMS. These views can be your business leads and you can revert them with your proposal and services, using this you can multiply business.

 

Quick Link is the feature that allows you to send a Shorten business link with your business marketing SMS. This feature allows you to send a unique link to every mobile number along with bulk SMS and you can track those numbers who have shown interest in your product or services. This feature saves your credits and money to shorten your long URL into short because it saves your SMS content length. Using the Quick link, mobile numbers can track who has clicked your link sent through SMS content.

 

The latest feature on SMS marketing is Survey SMS. This feature allows you to create a business survey program for your product and services. Using this feature any of business promoter can make a survey through bulk SMS and can grow their business. This feature gives you the survey questionnaire answer data along with the mobile numbers. Here you can analyze or see the survey results in the platform along with the mobile numbers. Survey SMS can also be used for service feedback, political popularity checks, before any business investment in the market.

 

Split and schedule feature allows you to schedule your SMS for the whole day on a single click. Instead of spending the whole day time for a business campaign, you can just upload the campaign and set the split and time gape, this feature automatically schedules your campaign for the whole day in a few seconds. Once you make the split and schedule your campaign automatically run on your split scheduled time, this saves your SMS Marketing time.

 

The Personalize SMS sending feature allows to send a unique and personalize SMS on a single click to all uploaded numbers. It means you no need to spend time to send everyone a one-by-one SMS; you just send to all on a single push. This feature helps you to give a personal touch on your business promotion.

 

So, the latest technologies and features in is much easier and user-friendly along with, without any extra investment on your business promotion budget. It is the future tool to grow any business for your any product and services.

 
Authors Bio:
 

Pramod Chandraker has been Telecom, IT and Digital Marketing professional for 12 years. He is a Technical and IT background with a Master’s Degree in Sales and Marketing. He has worked with many companies till 2015 as a Manager to General Manager in his position. In the year 2015, he thought to empower the customers and society with his different ideas of technology developed by him. He has started a venture, Named OSDigital.in in the year 2015 and introduced the services, which he has experienced in the previous 12 years. He gives the latest features and innovative technologies to their customers and the customer also show their interest because of the unique and user-friendly technology provided by him, he also takes the customer feedback for the market challenges and make changes or redesign accordingly. This is the reason he has associated many brands with him, and brands rely on their services.

Why Insurance Industries Should Use Text Messaging Service?

 

Why Insurance Industries Should Use Text Messaging Service?

 

Text messaging is a powerful tool for many businesses and the insurance industry is one of them. It is now a proven fact that customers respond better to SMS marketing campaigns rather than emails or social media campaigning. Around 64% of consumers who get marketing offers via SMS make a purchase.

 

Text messaging is not only favorable for new clients, but it also helps to provide lucrative offers and customer service to existing clients. Moreover, text messages also offer a quick solution to customers to resolve their issues. According to a survey, around 65% of consumers hold a company in high regards if it offers services via the SMS channel.

 

Along with these factors mentioned above, SMS text messaging service also has many other benefits, especially for the insurance industry. Here are some of the ways the insurance industry can use SMS to boost their business:

 

• Quick Service

 

Texting is beneficial for events that call for immediate attention. The insurance industry has to deal with all kinds of emergency situations such as house fire, medical emergency, sudden death, accidents or an emergency during an international trip. Being in the insurance industry, you know that you need to deal with such issues immediately. If you use text messaging, you can get important information from your clients quickly and you can also keep them updated using SMS.

 

Telephones or emails can be unpractical during such emergency situations and hence text messages prove to be perfect. The client may not be able to talk on the phone due to noise in the background or email due to poor network, but the SMS facility, reaching out can be easy. SMS also allows customers to read the instructions and revert only if they want to.

 

The insurance industry also requires immediate photographs of the place or person, where the emergency has struck. Using SMS texting, one can send photos quickly via text and can also assess the damage quickly. The photos sent via SMS can be easily transferred to email or to the records of the client maintained in the company in order to have accurate details.

 

• Tips and Advice

 

The insurance industry also needs to send tips and advice in order to prevent accidents or claims to their customers. For example, a health insurance provider can send helpful advice and tips to help reduce health risks such as diet plans, exercise advice, etc. First-time mothers can be sent tips via SMS on how to handle a colicky baby or what to do when the baby has diarrhea. Similarly, a car insurance company can send helpful tips and advice such as how often to change engine oil or how to avoid car theft. Using SMS to provide clients with relevant advice not only helps them avoid insurance claims but also makes them more knowledgeable. These tips can prove easy to read while traveling or in idle time.

 

• Increase Client Base

 

Text campaigns help to grow the company’s clientele. You can advertise by offering a free ‘text for a quote’ promotion or a policy discount. This will excite your customers and also those who are not your customers and are reading about the offer. For this, you will have to include details of ‘how to opt’ on other channels such as websites, social media, newsletter, etc. SMS texts are generally more effective in attracting customers when compared to emails and phone calls.

 

• Enhance Customer Experience

 

SMS texting is a great way to reach the customers about issues that are important to them. Majority of the emails see the trash bin and you cannot disturb a customer by calling him at an inconvenient time. In such cases, you can inform your clients about any updates via a text message. You can also send reminders for appointments and inform them about any changes in your company’s policies. SMS messages can also be used to update personal information such as address or bank account. This is easier rather than filling out lengthy forms. SMS texting can also be used to offer tips and advice to the client and improving their customer satisfaction.

 

• Customer Surveys

 

SMS messages have a higher response rate than emails as they make it easier to get feedback from the client. Getting genuine client feedback and opinions is important for insurance companies as they have to deal with very delicate issues and frustrated customers. Poor customer service often leads to most of the customers abandoning a purchase in between. An insurance company can succeed only when they take care of their customers and provide good service. With SMS text messaging, the insurance company can understand how better to serve their clients.

 

Text messaging service provides faster and better services. SMS messages have never lessened their importance since they have been invented. If you are in the insurance industry, you should SMS messaging service to improve your business.

 
Author bio
 

Marketing Head of TXTImpact – I am Susan Raj, Marketing Head of TXTImpact provides Text Messaging products for marketing and support customers to increase your client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

 

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

 

Email marketing has been around for a couple of decades, earlier than text messaging was even created. But did email marketing become better through its history than SMS marketing? We’ll find that out in this article.

 

The advantage of one over another in terms of lead generation is not absolute. Both have their advantages and disadvantages. There are five factors to consider for email and SMS marketing comparison.

 

1. Open Rate

 

Email is convenient to use and it’s free. This makes it useful for work, studies, promotions and etc. The multifunctionality seems like an advantage, yet it is not here. The reason is that people use multiple email accounts and they don’t pay attention to every message they receive there. Moreover, when they receive too many promotional messages, most of them end up in the spam.

 

Compared to email, people only have one channel to receive an SMS with. They don’t receive tons of text messages daily, so they pay more attention to their text messages. Besides, people prefer text messages for more personal communication.

 

Because of these reasons, text messages have higher open rates than emails. In fact, text messages have around 98% open rates, whereas email has about 20-40%. This corresponds with their ability to generate leads too, which gives an obvious edge to SMS marketing in this category.

 

2. Response Rate

 

Generally, email response rates depend on the database and content of the message. Cheaper databases have more random emails, so most messages either don’t reach anyone or end up in the spam folder. Regarding the content, private offers or other similar promotional messages tend to get higher response rates.

 

SMS response rates don’t depend on anything but the content. People prefer to receive special offers through SMS. Therefore, text messages that offer something special are more likely to get responded.

 

The actual numbers for email and SMS response rates are respectively around 6% and 45%. Moreover, most text messages are opened within 90 seconds after being received. This increases the chances for lead generation by text messaging, giving yet another point to SMS marketing.

 

3. Cost

 

Sending an email is obviously free, so it should’ve gotten an advantage here immediately. However, it is not as simple as that. Companies need bots to send automatic messages, sort them out and obtain statistics. Lead generation would be totally ineffective without those tools.

 

SMS marketing cost is mostly the price of each message. Providers usually offer the rest of sorting out and sending automatic text messages. Typically, the prices are different for each country and cell phone mobile carrier.

 

SMS marketing can cost companies from $20 up to $80 per 1000 messages. On the other hand, the price for email marketing bots start from $9 and can reach to $1000 monthly. Considering that most companies choose cheaper packages and they still help them generate leads, email wins this category.

 

4. Click-Through Rate (CTR)

 

Click through rate measures the ratio of clicks on the links that a promotional message contains. It is one of the most precise measures to understand the number of generated leads. Email CTR depends on the nature of the email campaign and its call-to-action degree. Usually, personal offers and discount messages get higher CTR.

 

SMS CTR is also affected by the type of the campaign. The issue here is that people reading emails obviously have an internet connection. Whereas text message receivers may not have one when they receive an SMS, which can affect the click-through rate.

 

Regarding the percentages, text messages have 19% CTR as compared to emails, which have only 3.2%. The main reason for such a difference is that text messages are shorter and people prefer receiving them over emails. Higher CTR means that SMS has a higher chance to generate leads, so it wins in this category.

 

5. Personalization

 

Personalization is essential for marketers because it makes customers feel special. Emails do a great job here allowing marketers to use various visuals to make their messages more appealing. Although it has a character limit, no reasonable message can ever pass that limit. This creates more room to get creative and personalize messages for customers.

 

Text messages also allow marketers to personalize offers and promotions. Most SMS providers have built-in templates for personalized offers. However, marketers are bound within 160 characters and can’t pass that limit.

 

Since email has much more space to use text and visuals, it is more practical for personalization than text messages. Thus, this gives an edge to email here, making the overall score 3:2, meaning that text message marketing is still better for lead generation. Indeed, it is more effective with a slightly higher price.

 
Author Bio:
 

Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key. He currently is working as a marketing specialist at SendSMS which is providing SMS marketing service globally.

How To Boost Website Traffic With Bulk SMS Marketing?

 

How To Boost Website Traffic With Bulk SMS Marketing?

 

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

 

Why website traffic is important?

 

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

 

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

 

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

 

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

 

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

 

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

 

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

 

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

 

Embedded links

 

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

 

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

 

Incentive’s boost the process

 

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

 

Professional team to your assistance

 

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

 

Keep it short

 

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

 

Utilize SMS API

 

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

 

Promotional SMS

 

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

 

Re-targeting SMS

 

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

 

Feedback Survey

 

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

 

Reminder SMS

 

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

 

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

 

In this way, you can boost up the website traffic with bulk SMS marketing.

 
Author Bio
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Bulk SMS is the circulation of a large number of messages on various electronic devices. Media entertainment companies commonly use it for alerts, reminders and, marketing & fraud control. SMS messaging has evolved in multiple aspects such as OTP (One Time Password), delivery alerts, interactive messages and, marketing campaigns, and more. Exclusive use of this technique is more innate than one can think. It gives business and organization more creative solutions to send and receive SMS messages.

 

By receiving and sending messages for businesses and organizations, it means it connects to the mobile phone application, a web interface, or integrates an SMS API with their website or system. The system creates a gateway for mobile network operators and a wireless application service provider for messages. This SMS gateway makes way for network traffic operation which connects it to SMSC (Short Message Service Centre). Then, at last, it goes to the recipient phone number.

 

Around the world, every business campaign has used this method to interact with an audience that is vast in number and easily reachable. It fits all business type need; Huge businesses use SMS marketing as a tool to reach masses. Small companies use it for a local audience with marketing growth goals. With an effective text content, SMS marketing can do more good than anyone can think of which is valid for businesses.

 

Importance Of Bulk SMS Marketing In Business

 

Text marketing provides with all the tools you need to grow the business of your dreams and make it successful with marketing strategies. Text messages are a powerful but effective way to interact with your audience. Here are some essential facts for bulk SMS marketing for your business.

 

1. SMS Marketing Team

 

Text messaging is standard for every business, but adequate marketing team for this purpose is necessary to connect with your customers on a deeper level. The productive SMS marketing team is essential for growth in sales, connectivity to customers, and understanding costumers need.

 
Easy But Effective Content
 

2. Easy But Effective Content

 

Text messages are meant to be short, so make a content through which you can write what you want your customers to see. Make it easy to understand but in a manner which indicates you are the best in what you do. Avoid open-ended messages because they make customers more annoyed than intrigued.

 

3. Make Your Point Across

 

Through your text messages marketing team, you can go through polls what your audience likes and dislikes. It helps in making your marketing strategies more useful and engaging with your consumers more liable.

 

4. Triggered SMS

 

Triggered SMS is most efficient with your regular customers. If your regular customers are not active with your business, you can send a triggered SMS to remind them of your business policies. It is also adequate in getting feedback from your customers.

 

5. Link-Ups In Text Messaging

 

Eye-catching links are not heard of as we all know. By using URL shorteners, you can make more to the point remarks and create a natural process without adding tracking exertions. It makes this process more appealing to your customers to click through that link.

 

6. Customer Relationship Management

 

Through the CRM app, you can measure the success ratio of your messages. It helps in analyze purchase history and location-based demographics. You can send meaningful messages to what your customers like and help them find what are they looking.

 

7. Call-To-Action Buttons

 

It increases customer engagement with your SMS marketing texts. The call-to-action methodology works in a way that shows this text, click here, text-to-win, etc. this process helps in engaging conversation with your customers, which is precisely what this method used.

 
Accountants and Bulk Messaging
 

8. Accountants and Bulk Messaging

 

Accountants also use bulk messaging because of how less time it takes to remind your client about important dates. Business accounting services use SMS marketing in the most effective way to go through their clients. Most of them use them as welcome SMS, reminders or alerts and, relevant money transaction notifications.

 

No matter what type of business you own SMS marketing technique is adequate for your business. It creates direct links to your customers and engages them with a good impression of your services or product.

How To Grow Your Business In The Digital World?

 

How To Grow Your Business In The Digital World?

 

There’s no regret that the Internet has involved nearly all the aspects of our life. A search engine is now a general place where people all over the world go for what they want. It simply means your business in the digital world relies on your presence in search engines.

 

In the 21st century, the lifestyle of humans is totally changed. If you were a businessman in an earlier era, you only had to get a shop, products considered with your business and a signboard to promote your business. There was no concept of marketing other than a signboard. Bigger your signboard, higher your market. It was a concept of marketing before the internet has penetrated every aspect of our lives.

 

Customers, which are the backbone of an organization, are now more conscious about what they are getting in return for their money. They are aware of the quality of the products. Even our closest persons can refuse to do business with us until we get them convinced.

 

One needs to know the right metrics for the growth of your business. They are indispensable to know the right direction for your move. If you are succeeded to know these metrics, it can effectively help you to grow and optimize your business in the digital world to get more fame and sells.

 

Here are some strategies to grow your business in the digital world.

 

1. Know Your Channels

 

Identify the channels through which your concerning clients and the general public can be introduced and connect to your business. Marketing distribution channels comprise of various media. These channels will promote your business.

 

These channels may include your company’s personal blog, a website, social media platforms; Instagram, Facebook, Twitter, Search Engines, PPC campaigns, and so on. SMS marketing is also an easy and effective way of reaching more audience and promoting your business. We’ll also discuss SMS marketing in this article.

 

It is your duty to identify all the possible channels where your prospects can learn about your business by reading relevant and useful content regularly. You’ll have to develop and publish this relevant, useful, and engaging content for your audience.

 

As we often heard, content is king. Make sure your content is able to engage and attract your audience towards your business. Let your audience know thoroughly that what you are doing for these channels.

 

2. Grow your presence on Social Media

 

There is no denying on social media that it is growing as the largest platform where people spend most of their time. Even they search for products, services, and food on social media. They look for everything they need.

 

Grow your presence at Social Media by boosting your engagements. You can create profiles, groups, and pages for your business. The social media platforms famous for business are Facebook, Instagram, and Twitter. You should ensure your presence at these platforms.

 

What you need to grow your presence is to get your prospective customers connected to you. On Facebook, you can drive your business activities through Facebook ads. You need more engagements whether by Facebook ads or by working hard to get more followers on your page.

 

On Instagram, you have to get more followers to make a difference. Having a larger number of followers on your business profile makes an impression on your audience. You can explore how to boost your Instagram engagements. Alternatively, you can buy Instagram followers to boost your engagements effectively and efficiently. So on for other social media platforms.

 

3. Create a website

 

Create a portal through which the world can connect to you and your business, this portal is a website. Creating your website makes sure your presence on the internet. A website can be a powerful tool to run business activities, boost your sales and ensure the overall growth of the business.

 

A website gives your customers an easy way to learn more about you and your business. People can get knowledge about the services you are providing. It makes easier for your customers to get your services sitting at home instead of covering a distance to visiting your business place.

 

There are many tools on the Internet like WordPress that can help you to create a professional website for your business. The tools are exceptional when you don’t have enough knowledge about markup languages likes HTML, CSS, PHP, and JavaScript, etc.

 

Alternatively, If cannot develop a website by yourself, you can hire a team of website developers to create a website for you.

 

4. Start Blogging

 

A blog is a part of a website. On your blog, you share insight matters relating to your industry and business. It can have on your search engine ranking and positive impact simultaneously.

 

Try to publish relevant content on your blog on a daily basis, it shows your presence and knowledge; you have about your field, to your prospective customers.

 

Consistency is the key to success. As we often heard, steady wins the race. Be steady and don’t miss a chance you get to engage your audience. Show your consistency in creating engaging content for your blog and other channels as well.

 

5- SEO and Digital Marketing

 

A large number of internet users look from search engines for businesses and service providers. If your website is not to search engine optimized, you’ll still remain invisible to your targeted audience because of your competitors. Many other similar service providers are standing before you.

 

A good way to start with search engine optimization is to have the most relevant content on your website. Your content should be a narrative of your services or products you are providing on the internet.

 

You can hire a team of SEO experts to completely optimize your website. SEO is dispensable to grow your business in the digital world by ranking your website against relevant keywords as most of the prospective customers reach you from search engines.

 

6-SMS Marketing

 

Short Message Marketing (SMS) is a way of marketing that allows you to interact with your customers directly via text messages. You must know about email marketing, SMS marketing is similar to email marketing.

 

If you post a message on the wall of your Facebook page or Instagram profile, there’ll be no certainty that all of your followers will see your message. But the message delivered through SMS Marketing has higher chances of interaction. The recipient must see the text message at least once.

 

The higher chances of interaction show that SMS Marketing is an effective way of marketing. With all the above-explained strategies, you can also apply this strategy to strengthen your marketing.

 

Final Thought:

 

Growing your business in the digital world is now a bitter pill to boost your sales and ensure all over the growth of the business. Business growth can’t occur ever without careful, intelligent planning, and tactful execution. Apply these strategies to rock in the digital world as a businessman.

Does Bulk SMS Work in 2019? Should You Use It?

 

Does Bulk SMS Work in 2019? Should You Use It?

 

As social media plays a huge role today because it is the most popular source of entertainment and infotainment but it still does not eradicate the idea of SMS. SMS just works fine in India as people still depend on SMS for important transactional details like OTP, etc. Sometimes people get bored of social media channels and go back to reading recent or pending SMS on their mobile phones.

 

For business purposes SMS actually plays a better role than social media. As social media is huge, sometimes your message can get lost and on the other hand, if you use SMS to reach your target audience then there is a better chance for you to reach them as the SMS will display right on their screens telling all about your business making your message fruitful.

 

So yes, bulk SMS does work in 2019 and you must use it!

 

Using bulk SMS does help your business reach more people but it also comes with a limitation i.e that never send an SMS to DND numbers. Some people are not that fond of advertising and marketing messages, so they start Do not Disturb services in their mobile which blocks your bulk SMS to reach these numbers. Most people do not take up this service for their mobile phones making the path easier for you to reach out to people.

 

Bulk SMS helps you in sending a lot of messages quickly and easily through a PC. It has proven to be very fruitful in the past for marketing campaigns and has gained a lot of popularity. It is used for different campaigns today like sending greetings, party and event invitations, request a brochure, product promotions, discounts, or other purposes.

 

Here are 5 points to be considered when looking for bulk SMS services-

 

Price – It is a very important concern because of the increasing volume of traffic. Price combined with reliability and quality of service should be balanced to make the most of your bulk SMS campaign.

 

Reliability – You need to ensure the smooth running of bulk SMS service. Usual problems include- no delivery reports, message delays, no messages coming, and not setting sender ID. These should be taken care of in your bulk SMS service.

 

Scheduling – Bulk SMS should be sent at the right time and date. There are different situations you need to be vigilant of like don’t send messages in odd hours like a late night and when recipients are at work, also avoid sending a message at the last moment unless you are offering some incentive as part of your campaign, etc.

 

Attractive – The content of your bulk SMS should also be able to grab the attention of the readers. The message should be kept sweet and simple as usual, readers don’t like lengthy and boring messages. You should be able to convey your message in not more than two lines.

 

Option to send group messages – Be sure to choose bulk SMS service which has the option to select groups and contacts so that it is easier for you to send messages to a large number of people at the same time, either from contacts list or users in a specific area.

 
Author Bio
 

Deepak Sharma is the Founder & CEO of withStartups.com – A Digital Marketing Company in Gurgaon for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding & customer acquisition problems. He is a published author and mentors too many startups.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

 

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

 

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

 

1. It generates leads.

 

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

 

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

 

2. It is affordable.

 

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

 

3. It has a wide audience.

 

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

 

4. Strengthens Customer Engagement

 

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

 

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

 

Conclusion

 

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

 
Author Bio:
 

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

The internet is one place that offers a lot of opportunities and comes with a plethora of possibilities. However, the most challenging part about using the internet especially by big and small business organizations is security. Businesses find it very difficult to secure the online privacy of their users. They store a huge amount of data on the internet including business data, user data and various other forms of confidential information. The problem here is that the majority of business websites nowadays deal with online transactions. With more and more people using the internet for buying the different products and services that they require, online transactions have become a bit tricky and difficult from the security point of view. Therefore, it makes complete sense for businesses to make use of a reliable OTP SMS Gateway for secure business transactions.

 
OTP SMS Gateway
 

OTP SMS Gateway for Securing Financial Transactions Online

 

Online financial transactions involve sending and receiving money on the internet. The process also involved the use of debit cards or credit cards where the users need to provide confidential information. With the number of online transactions increasing exponentially post the digital revolution, there is this huge pressure on businesses, financial organizations and banks to secure all their transactions against cybercriminals and hackers. Safety of the bank account data and credentials of the customers is a paramount concern for all businesses.

 
OTP SMS Authenticated
 

With the entire economy of the country heading towards becoming completely cashless, there is this increased use of different varieties of debit and credit cards for online transactions. The entire situation has speeded up the transaction procedures. It has become quite possible for individuals to send and receive money through their smartphones without any delays. Majority of the mobile banking deals make use of authentication like installing applications; logging into them with usernames and passwords along with OTP authentication for both-way verification. It is only because of these reasons that there has been a considerable increase in the search for a reliable and experienced OTP SMS gateway provider.

 

Two Factor Authentication and Its Requirement

 

It is necessary for the user to make use of his or her registered mobile number with the bank account for carrying out an online transaction. This helps in making the entire procedure more secure. Prior to any digital deal, a financial organization generally sends an OTP SMS verification code to the registered mobile number of the user for verifying the identity of the user. By using this OTP SMS verification, the procedure of digital transaction gets more seamless and faster. Two Factor Authentication which is also called Two Step Verification or 2FA is basically a security procedure where the user gives two varied authentication factors for verifying himself or herself to better protect both the user’s resources and credentials that he or she can access.

 
Two factor Authentication
 

Dual factor authentication offers a higher standard of assurance than other authentication techniques that depend on SFA or single-factor authentication. In SFA or authentication, the users need to provide just one factor which is generally a pass-code or password. 2FA procedures depend on users offering a password along with a second factor that is generally a biometric factor such as a facial scan or fingerprint or a security token.

 

Why Passwords are Not Good Enough?

 

Prior to understanding Two Factor Authentication and its necessity, it would make sense to actually understand why it is necessary to do all that you can actually do for improving the security of your online account. Nowadays, we have our lives operating on laptops and mobile devices. With the entire generation being completely dependent on such digital devices, it is no wonder that our digital accounts are fast becoming a magnet for hackers and cybercriminals. Fortunately, nowadays it has become easier for business organizations to add an extra layer of security and protection to their user accounts by going for Two Factor Authentication.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

SMPP Service – A Tool Which Adds To The Vote Bank of Politicians

 

SMPP Service – A Tool Which Adds to The Vote Bank of Politicians

 

Being the largest democracy of the world, the significance of communication in the Indian political system increases manifold. Today, text messaging is used globally by politicians to influence voters and create a win-win situation. Mass texting not only allows politicians to connect with voters but also serves as a platform to establish effective communication with party workers. Irrespective of the level and range of the election, mass texting enables a politician to reach out to millions at just the click of a button.

 

Recently, a few days before the general elections, Indian Prime Minister Shri Narendra Modi exercised text messaging campaign to get connected with the voters at large. Besides, he has also launched a missed call campaign earlier to get his tweets directly on the inbox of the people via SMS. Despite the presence of social media and other digital platforms, why the tech-savvy politicians like Shri Narendra Modi rely on SMPP Service for communicating with the audience? The answer lies in effectiveness. With more than 98% open rate within just three minutes of being received, bulk SMS is considered as the ‘most effective’ mobile marketing tool.

 
2
 

Bulk SMS, an effective tool to leverage political campaigns

 

Needless to mention that we are living in a mobile world where each marketer is trying to enter the mobile phones of the audience. As compare to emails, text messages carry much effective open & engagement rate and hence is the best way to approach voters. Politicians have the opportunity to disseminate real-time information to the voters and to the party workers, to mobilize rally & roadshows attendance, to provide a grievance redressal mechanism for the voters and to create awareness in their constituency via SMS. Given below are the few ways which suggest how a politician get the most out of bulk SMS marketing tools.

 

Create a rapport (special bond) with the voters

 

Text messaging is more personal in nature and allows a person to complete the communication with his/her convenience. Unlike calls, bulk SMS gives a person an opportunity to read and reply to the messages anytime as per his/her own convenience. It further allows you to establish quality communication directly with your voters. You can send them personalized messages on birthdays, anniversaries, etc. to create en rapport with them. Text message gives you a platform to share your vision & opinion with voters on the things that matter most on a personal channel.

 

Keep supporters in the loop

 

Text messaging enables you to stay connected with your supporters/party workers. Keep your supporters informed with the campaign developments. Send them alerts of rallies, booth level or assembly level meetings, events updates, etc. via SMS. All the important announcements can also be communicated instantly to workers via text message. In this way by establishing an instant and smooth communication with your supporters, you can leverage your campaign to get good results.

 

Give your voters a grievances redressal mechanism

 

The peculiarity of text messages is that it doesn’t require any extra installation or even an internet connection. Text messaging application is inbuilt and available in all of the mobile devices. You can use text messaging as a grievances redressal mechanism where the constituents can send their problems and grievances via SMS. Once you take an action to solve their problems or grievances you can also message them about the actions undertaken by you. In this way, a warm personal communication with the voters will certainly increase your credibility as a politician.

 

Make the most of your election campaign

 

Allow your voters to message you about what kind of development and governance they want? What are their expectations with their elected representative? Which are the major problems of their booth they want to address first? A survey including the above questions can be conducted before elections and the feedback can be used to draw the effective political campaign. During elections, text messaging can be used not only to make an appeal to the public for using their voting rights but to motivate the party workers as well.

 

The advanced applications of the text messaging tools, like URL shortener, allows you to send the link of your website and landing page along with the SMS. The multi-utility tool further allows you to track your campaign by providing you the details of the persons who have clicked the link. In this way, politicians have an opportunity to establish effective communication with voters and supporters at large.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.