Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

HSP Media Marketing is India’s No.1 media marketing service provider company. We are providing Bulk SMS, Email Marketing, IVR Service, Voice SMS, Missed Call alert service, Toll free and many more.

How Bulk SMS Can Be Used In The Education Sector In India?

 

How Bulk SMS Can Be Used In The Education Sector In India?

 

Communication is the key to run any successful educational institution. We all remember the times around ten or twenty years ago when we would reach the gates of our school only to find out it was closed due to extreme winter. There was an eerie sense of satisfaction but also an undeniable agitation for not getting this information in advance. Who likes to compromise on some extra hours of sleep anyway!

 

Recently, the use of bulk SMS has bridged this communication gap between schools/colleges and parents. Parents and students no longer have to wait around for the school/college to send notifications by post, they can be updated simply with the ease of their cell phones via SMS. Mobile technology has come in very handy for this purpose.

 

Here are a number of examples of how bulk SMS can benefit a school or college:

 

1. Sending Reminders

 

Any impromptu change in the schedule of a school/college can wreck havoc on its functionality. For this purpose, bulk SMS massaging comes in very handy and can be used to send out weekly or daily messages to staff and students. Bulk SMS is an extremely efficient way used by educational institutions to reach out to tons of people at once. They can be notified close to the time of important events or deadlines.

 

2. Handling Queries

 

Parents often might have some unresolved queries about their children and various things related to them. For this reason, short-codes and USSD codes can help answer their questions. It’s not always feasible for parents or children to visit the premises of their educational institution for smallest of queries. For that reason, bulk SMS is a cost-effective and a time saving technique to make people’s lives simpler.

 

3. Attendance

 

One major problem with teenage students is their unannounced absence from their school/college premises. In such cases, bulk SMS helps to notify the parents or guardians of the children missing from school. This way, parents can track the attendance record of their children and can even notify the school via a text message if their child is unable to attend school/college on a particular day.

 

4. Homework

 

Homework is a crucial part of the educational curriculum. While some students are sincere enough to take care of it by themselves, others need to be kept under a strict watch of the school. For this purpose, the school/college can notify parents by sending a text when their children haven’t done the homework assigned.

 

5. Parent-teacher communication

 

There’s no denying that sending messages helps to bridge the communication gap between parents and staff but it also aides in facilitating their communication. Schools and colleges no longer have to follow the cumbersome traditional methods of circulars and notifications, they can simply connect with parents via mobile phones, a procedure which doesn’t even require internet connectivity.

 

6. Feedbacks

 

Feedbacks are very crucial for continuous and comprehensive growth of an educational institute. Every educational institute can make use of bulk SMS service for the feedback and carrying out surveys. Sending simple messages to parents and students and asking about their feedback is the simplest way to know where your institution stands. An institution can improve upon its shortcomings by utilising the valuable feedback from parents and students.

 

7. Student’s Results

 

Awry results can be a bit discouraging for some students and they might even hide it from their parents sometimes. Schools and colleges can inform the parents about the same using bulk SMS service. This helps in keeping a check on the students and parents can constantly monitor the performance of their children. It even helps to encourage students to perform better in exams as they know their results would never be hidden from their parents.

 

8. Emergencies

 

Bulk SMS service is a fast and a convenient way to inform parents about any emergency, like natural calamity, fire breakout, terrorist attack, etc. In such cases, parents can be immediately be made aware of the distressful situation and can take steps accordingly.

 

9. Unscheduled Holidays

 

Sometimes, due to unforeseen circumstances like extreme weather conditions, political upheavals, accidents, etc., the school or college might remain shut. Such impromptu closure can be brought to students’ notice with the help of bulk SMS service. Similarly, is a teacher falls ill, he or she can inform the students via bulk SMS about cancellation of classes.

 

10. Promotions

 

Educational institutes are always on a constant lookout to take themselves to new heights by adding to existing infrastructure, collaborating with international organisations, organising workshops, etc. In such cases, they can inform parents and students about their achievements and accolades via bulk SMS. It helps in building the credibility of the institute in the eyes of the people.

 

While technology is considered a bane by some, it definitely has its set of boons. It has undoubtedly made our lives simpler over the last few decades. It has not only bridged the gap between parents and school/college, but has also augmented the education sector of the country tremendously. Parents are today more efficiently informed about the paraphernalia that surrounds their children, as compared to twenty years ago. As informed individuals, they are in a better capacity to make informed decisions about their children’s education. While technology as a whole is to be credited for this, bulk SMS has definitely tipped the scale here.

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Whenever we talk about SMS (short message service) the first thing that clicks in our mind is countless and annoying promotional text messages that we receive on our mobile phones.

 

Well, regardless of how annoying it may seem, it’s still considered an effective marketing strategy for international B2B marketplaces. In fact, according to research around 75% of people have no problem in getting an SMS from a brand.

 

As B2B marketers we have to step ahead and take risks by trying every marketing channel there is, to generate B2B leads. However, you have to take the right steps, or any type of promotional activity can backfire at you and destroy your reputation. Therefore, we’ve come up helpful tips to make your B2B SMS marketing campaign successful.

 

1. Establish an SMS List

 

In order to make sure that your B2B SMS marketing is successful, the first thing that you have to look in to is that all the users on your SMS list have subscribed for your services. If you start sending promotional SMS texts to just about anyone, you’ll eventually witness a decline in the rate of engagement. You may even get flagged as a spammer if too many people report your number.

 

In order to make your list authentic and relevant, you can send emails to all your subscribers as an invitation to subscribe for your SMS service. Other than that, you can also promote this service on your website and social media platforms. Once you have a compelling list, you won’t have to worry about having your SMS ignored.

 

2. Keep a Close Eye on Your SMS Campaign

 

Once you’ve started sending SMS to all your subscribers, make sure that you monitor that campaign. Just like every other B2B marketing strategy, this one also needs to be analyzed every now then. Why? Well, you’re probably going to spend lots of money on this strategy, that’s why!. If it doesn’t generate the expected ROI, then it’s better to either make alterations or simply stop and think of something else.

 

3. Introduce Offers Your Customers Can’t Ignore

 

If you really want all your SMS to generate leads and increase your ROI, you’ll have to come up with exclusive deals and discounts. Your offer will definitely be the driving force of the leads you wish to generate.

 

In addition, you can also place an offer for all those customers who subscribe to your SMS service as a token of appreciation. People love free and discounted stuff, so this technique can surely build your SMS subscriber list.

 

However, one crucial aspect you should focus on is the frequency and time. Don’t over send texts, because it may irritate your user. In addition, always have a look at the clock before sending your SMS. You wouldn’t want to wake someone up with your message.

 

4. Segment Your List

 

By creating segments in your list, you’ll be able to send the most relevant content to the right audience. In order for that to happen, you also have to know your audience well enough. For example, if you’re promoting tech goods through your B2B SMS marketing campaign and send messages to buyers that belong to a different industry, you’ll only become a source of irritation.

 

Maintaining a happy audience is crucial for the future of this marketing strategy. Once you are able to develop a good relation with your client, all your marketing tactics will show positive outcomes.

 

Wrapping Up

 

If you are running an online B2B marketplace, SMS marketing can play a significant role in boosting your ROI. Once you have won the trust of your clients, you can even add links in your messages to enhance both your traffic and the number of quality leads. However, just like any other B2B marketing technique, planning is essential. To start off, follow all the tips we’ve mentioned above. Once you’ve got the hang of it and are generating useful results, you are free to experiment with new ideas.

 
Author Bio
 

Beatrice McGraw is a digital marketing expert who works for ExportHub – A Foreign B2B Marketplace. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter here: @McgrawBeatrice.

Mobile Marketing – A Comprehensive Solution To Boost Your Business Campaigns

 

Mobile Marketing – A Comprehensive Solution To Boost Your Business Campaigns

 

Staying in refreshed mode is the most ideal approach to be essential in this creating overall economy. Additionally, right now, the improvement of PDAs is adding to an incredible proportion of individuals being on the web. In the country, 75% of total mechanized minutes starts from PDAs.

 

In 2017, over 35% of site pages were served to a PDA. In 2018, that number has risen to 53% according to marketing statistics. The class with the most essential dimension of mobile chase volume is food and drink with 73%. Following content and refreshment are prosperity, sports, news, lifestyle, and retail. Associations in these undertakings and various others will immediately get results while merging convenient into their framework. With this information, obviously, mobile marketing ought to even now be a stress to all promoters while making a healthy automated framework.

 

Here are five mobile marketing examples to recollect while developing your campaigns, and as you begin to envision 2019.

 

1) Augmented Reality

 

Augmented reality (AR) enhances and supports veritable circumstances by superimposing virtual segments onto them, henceforth giving a more noticeable regard add to cut down costs, all around. AR is something past finding ATMs inside 50 yards of you. Tremendous data-driven AR can imagine and offer what the customer needs before being unequivocally asked.

 

2) Chatbots

 

Most groundwork customer support uses trademark language chatbots. As shown by various magazines, before this present decade’s finished, over 85% of such customer affiliations will be performed by chatbots.

 

As opposed to believing that the customers will visit you up, publicists can interface with customers by using chatbots on educating applications. By inviting captivated customers to talk, or illuminating them explicitly if security settings allow it, you can directly interface with potential and repeat buyers. Chatbots can work without stopping for even a minute and wipe out a lot of troubling extraordinary jobs needing to be done related to starter request.

 

3) User-Generated Content

 

Customer made content is a mind-blowing strategy to allow your customers to share their story and advance your things meanwhile. This is an exceptional strategy to normally make buyer profiles to help associate with your customer along their entire voyage.

 

Consider moving a test with customer-created content for your next event. Or then again, you may utilize customer delivered content inside an express geolocation, for instance, making a Snapchat or Instagram channel. By then, you can pull most of the substance that is using your channel to demonstrate live at an event or use for future social posts.

 

4) Interactive Ads

 

Playable promotions are the best in class time of customer obtainment channels on mobile. They stream play sessions of versatile entertainments inside various applications through the cloud, using virtualization programming.

 

After a short time, the commercial hardens and advances a present. Equivalent modified game plans have been made with HTML5. For redirections, it allows customers to test the right thing instead of settling on a choice about it on screen catches or video. This “freemium” model can in like manner be used for tech courses of action.

 

5) Bulk SMS Marketing

 

Bulk SMS service is the best way to boost any promotional campaigns like if you are launching new product or services you can use SMS marketing it is the best for business promotions and for making strong customer relationship. With the help of various bulk SMS services like promotional SMS, Transactional SMS, long code, shortcode etc. These services are used to send SMS according to your needs like if suppose you are from any financial advisory firm or from the bank then you need to send important transaction details for which transactional SMS services can be used. Similarly, if you are having a product or service based business then you can use promotional SMS service to send promotional offers and discounts to a particular customer or in a group.

 

6) Geo-Based Promotions

 

Close field correspondence, ease reference point makers, extended reality, GPS-following, the current mechanical decisions open up an extensive variety of potential results for creative parameters. As we in general know, timing is everything in displaying. Geo-concentrating on enables us to offer the most appropriate substance at the right moment the customer may require it, in light of their territory.

 
Mobile Marketing Isn’t Dead
 

While mobile is never again the latest and most noticeable, it’s up ’til now a methodology that publicists should consider and get it. A healthy propelled system doesn’t ignore the open gateways that compact publicizing gives. It’s a splendid enhancement to the system you starting at now have set up.

 

How are you using mobile marketing today? Instruct me concerning it in the comments.

 
Author’s Bio:-
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected]

Significant Reasons Why Mobile Marketing Is A Great Option

 

Significant Reasons Why Mobile Marketing Is A Great Option

 

Marketing Land is a world-class computerized distribution that covers all parts of the advanced advertising industry. Mobile Marketing includes achieving clients and prospects when they’re utilizing the web far from the conventional home/office work area condition. The expanded utilization of cell phones, tablets and comparative cell phones has made mobile advertising an unquestionable requirement for some organizations.

 

Associations need to start changing their promoting efforts to remain mindful of the advancements in technology. Mobile Phone adoption rates are extending at a phenomenal rate, outflanking 85% in 2017 alone. Impressively, typical mobile phones conversion rates are up 64% appeared differently in relation to the ordinary work region conversion rates for online business alone. Bulk SMS services also play an important role in the conversion rate of a prospect into a customer.In the present automated and interconnected world, the centrality of efforts is flexible and pleasant that can’t be overstated. To avail this exclusive services you just need to contact bulk SMS gateway provider.

 

Coming up next are five important considerations on the essentialness of cell phone marketing that publicists need to survey as a component of their mechanized framework:

 

1. Time Spent On Mobile Devices Is Increasing

 

Generally, people spent an ordinary of 10 hours out of consistently on PDAs. About 35% of this time was spent on phones or tablets, as shown by eMarketer. This infers the ordinary people puts in over 500 hours out of consistently investigating destinations or visiting on their wireless, giving the plenteous opportunity to get their thought and influence them to look at your business on a device they use such an extensive amount the time as a part of their step by step lives. Advancing examples are furthermore responding to this enhancement: It is evaluated that by 2019, about 72% of exhibiting rupees will be spent making applications and plugs for cell phone platforms.

 

2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand

 

Clients are using their mobile phones to purchase things from Amazon, eBay and various online business sites. Associations as colossal as Walmart and as meagre as mother and pop shops are seeing this and making straightforward gateways and locales to support bargains. As a matter of fact, it is foreseen that before the completion of 2018, 70% of online business visits will start on a mobile phone. Associations that make composed flexible fights that control customers from thing preface to the arrangement will see an amazing lift in revenue.

 

3. Customers Purchase In Stores

 

Flexible advancement allows clients to shop and take a gander at while they walk around the store walkway. Associations that have dynamic flexible promoting endeavours can abuse this: Search engine improvement and an easily sheltered site can give your business an edge when the purchaser is set up to purchase. Additionally, web files are modifying their counts to give a higher tendency to flexible pleasant areas. This makes the necessity for associations to upgrade their web closeness and tie new kinds of automatic marketing into their assignments.

 

4. Short Message Service (SMS) Open Rates Are Higher Than Email

 

SMS has an open rate of 98%, and up to 90% of people who open the message will examine it inside three seconds. This is far higher than email displaying or other automated channels. Accommodating your SMS messages so they offer to imminent customers will give them inspiration to furthermore ask about your things or organizations, and they will most likely start on the contraption in which they just got the message. This thing encourages bulk SMS gateway provider to advance their SMS marketing tactics.

 

5. Mobile Marketing Reaches A Broader Market

 

Mobile phones and tablets are winding up dynamically surely understood gadgets for correspondence overall economics. They are smaller, lighter, more affordable and more adaptable than PCs and laptops. Producers are in like manner responding to customer demand and developing snappier, more weighty and more moderate phones. These enhancements infer that sponsors have a splendid opportunity to put their displaying messages under the control of their customers, and adaptable empowers publicists and advertisers to contact a significantly broader social event of individuals subsequently.

 

Digital advertising is industriously progressing, and flexible displaying accept a key employee in that system. The push toward mobile phones is an example that will continue to progress, and associations need to ensure they have a solid flexible displaying plan to interface with those digital customers.

 
Author’s Bio:
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected]

Advanced Text SMS Services In Small and Big Sized Businesses

 

Advanced Text SMS Services in Small and Big Sized Businesses

 

A new revolution is already going on with small and big sized business marketing and it’s called SMS. The term SMS is known by text message. Mobile marketing through SMS strategy is the modern way to catch fire from over the few years especially.

 

SMS marketing is widely used for sending messages directly on the contact numbers of prospects and customers. The reason why many businesses are adding bulk SMS services to their marketing strategy is pretty obvious- people love their phones and they have found active than desktops! When you considered the cultural impact the modern smartphone has had, it makes sense that marketers would find a right & effective way to introduce marketing strategy.

 

Some of the small businesses have started choosing online bulk SMS panel to send text notifications, reminders and alerts. Because they have less marketing budget and they have to rely on the cost-effective medium.

 

On the other hand, businesses like E-commerce, Auto-Mobile, Media & Entertainment who usually has a higher consumption of text SMS are moving towards the fastest form of communication. Bulk SMS aggregators who have already established their business are adopting Short message peer-to-peer, SMPP Server to deliver thousands or billions of text messages in seconds.

 

SMPP is a protocol that is highly recommended for aggregators who assured their clients for 99.9% delivery on all SMS marketing campaigns. Even, we know that bulk SMS service providers already having large traffic on their server and they don’t have scalable load balancing mechanism. So, to provide a best SMS marketing experience to clients they have to rely on SMPP Server API gateway nowadays.

 

Marketing is all about staying solid in the front of your consumers and building a strong relationship. So, don’t think that ‘’marketing’’ as an aggressive sales messaging. Every business owner goal is to make their relationship alive and build a good reputation.

 

What are some best ways to use SMS marketing strategy?

 

1. Send appointment reminders via SMS :-

 

Doctors do this very genius! Yes, this is a form of marketing. It increases the chances of getting people more at the clinic. Dentist, Physicians can never miss any appointments. A simple text SMS will remind people at what time and date they have to reach. So, they might be postponed or complete their work on time.

 

2. Send promotions :-

 

Having a festival sale? Want your potential customers to know about it first? SMS is a fantastic way to reward your SMS marketing subscribers. Send them doorbuster deals and coupon codes on mobile before you send it to anyone else! According to the study, mobile coupons are 5 times more redeemable than those printed ones.

 

3. Send weekly tips :-

 

Customers would love it! Just as like you send an email newsletter in a week to stay in front of your customers, a weekly tip right on their cell phone is a great way to keep that relationship alive and well.

 

So, this is just an idea to get you started with SMS marketing strategy. I am looking forward to your comments if you have any other ideas or innovative ways you’re already uses SMS services in your business then leave a comment in the below box.

 
Author Bio:
 

Hi, My Self Akash Sharma and I am a Digital Marketing Expert in Indian based IT Company and We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, SMPP Server API, Voice call SMS, Smart mobile marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected]

Top 15 Benefits of SMS Marketing

 

Top 15 Benefits of SMS Marketing

 

SMS (Short Message Service) is a text message sent by one person to another by the medium of a cell phone. SMS marketing is the term for the use of SMS as a marketing channel. Today, most of the companies have tight marketing budget as a result of which, clear benefits and a high return on investment is expected out of every single channel.

 

SMS marketing today, because of its various advantages has become an important part of the multi-channel marketing. And if you are not utilizing its benefit then you are missing out on a big marketing opportunity.

 

To help to know how text message marketing is one of the best marketing channels these days, here are the top 15 benefits of SMS marketing:

 

1. Direct and Instant Deliverability:

 

One of the biggest advantages of SMS marketing is that, SMS can reach a customer’s mobile devices instantly and quickly, as compared to the E-mail and mobile push notifications which requires the user to be connected to the internet.

 

Less than 7 seconds is the required average timing for all mobile carriers and the SMS to move from one person to another. It is definitely an advantage over email and push notifications as the push notification and emails at times are received or sent late due to the poor internet connections.

 

2. A High Return on Investment:

 

Still being the preferred medium for instant and personal messaging, with Facebook making the reaching and personally targeting customers more difficult, cumbersome and costlier than ever, more and more people have turned to SMS.

 

SMS being the original messaging medium still remains the market leader resulting in SMS having a very high return on investment. It has been found that SMS delivers around 1600% return on investment which has placed it among one of the most efficient marketing channels.

 

SMS marketing has always been one the most inexpensive method of communication in comparison to the traditional marketing mediums.

 

3. Efficient for Brand Reinforcement:

 

SMS marketing reinforces the brand among the customers. One could leverage upon SMS as a channel to stay on top of the customers’ mind by engaging them with communication that is in line with the rest of the marketing. This has always been one of the major benefits of the SMS marketing.

 

4. High Engagement Rates:

 

It has been found that 95% of the SMS messages are read within 2 minutes of receiving them which makes SMS engagement rates quite huge as compared to the E-mails. Thus, SMS can deliver critical information with a very good success rate.

 

5. Short term promotions for retail or e-commerce business:

 

Coupons and promotions have proven to be an excellent way to a greater number of people to stores or websites. SMS is a great channel to communicate your offers while conducting a limited time sale or promotion, as obviously one wants many people to know about it, especially when the consumers are on the move.

 

With this way, one does not have to worry about what they miss out because they didn’t get message on time.

 

6. Limited requirement of the personal details:

 

Text message marketing provides the subscribers the option to provide as much little information they wish to provide. This flexibility is often attractive for the customers in general as this gives them the control.

 

7. Great for the emerging markets:

 

SMS proves to be a much better channel for communicating information in places where data is very expensive and demand for Wi-fi is low.

 

8. Good customer service report:

 

Feedback from customers often proves to be fruitful and SMS has always been great channel to receive feedback from the customers via surveys. Research has shown that on an average 35% customers respond to a surveys via SMS with the average response time for users being less than just 5 minutes leading to great results in a very short period of time.

 

9. One can use short codes to simplify response and build the database:

 

SMS marketing gives an advantage to the customers make the first move by adding a short code or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy makes the customers familiar with a brand’s code and the keywords and hence they are more likely to interact and respond.

 

10. Solid open rate:

 

Research has shown that open rate of SMS message is a whopping 93% as compared to the 30% for the email. Often customers carry their mobile phones in their hand which makes communication of message easy to them. Solid open rate has made SMS marketing advantageous over the years.

 

11. Deliver Event trigger engagement:

 

Use of marketing automation tools such as Gleantap helps in sending event triggered SMS messages to the customers based on their intent and action on the e-commerce store. Event-triggered SMS has proved helpful in engaging customers who are high in value and intent.

 

12. Automation:

 

One of the big benefits of SMS marketing is that SMS can often be scheduled to be sent at a certain date or time which frees up the resources and ensures they aren’t sent during unsociable hours.

 

13. Support and integration with other channels:

 

One of the major advantages of SMS marketing is its when one integrates it into one of the marketing campaigns. A simple integration of SMS with other market methods to create drip campaigns gets the message straight to the customers and ensures that they know what you have to offer them.

 

14. Mobile Friendly:

 

We all know that mobile is here and surely it isn’t going anywhere and will stay here for a long time. But, what makes SMS so attractive is its compatibility with every other mobile phone so there’s no need to worry about eliminating any user or getting the customers on board with the brand-new technologies.

 

15. Personal:

 

Very often we see that email and direct mailboxes are populated with unnecessary junk mails and spam which is very irritating. With SMS marketing customers can only opt in to SMS updates from the company they wish to so one can always know that they are delivering the message to the right person without being lost or ignored.

 

This gives a very good opportunity to make the customers feel really special as it is easy to personalise each message and does not take extra time.

 

Conclusion:

 

Now that you know how beneficial text message marketing can be, and why it should be preferred over email marketing and other marketing channels.

 

Not only SMS Marketing cost efficient but it’s also easy and comfortable to use in comparison to emails. And as we see there’s also a high return on investment. Hence there’s every reason for you to switch over to SMS Marketing. It’s force to reckon with and its definitely the future.

 
Author Bio:
 

Aishwar Babber is currently as working at Gleantap, as an outreach manager. He is a passionate blogger and digital marketer. He loves to talk and blog about gadget, and latest tech, which motivates him to run GizmoBase.

Send a High Volume of Messages in Seconds Via SMPP Services

 

Send a High Volume of Messages in Seconds Via SMPP Services

 

One of the significant objectives of self-sufficient and autonomous business undertakings is progression, yet on the off chance that your system can’t make with you, it will cause issues. When you utilize links with interface your machines, the developers need to be moving, rerouting links each time there’s a change. This can be a dull and monotonous process, yet it’s one you can maintain a strategic distance from with a wireless structure. In the event that somebody should be added to the remote structure, another client should basically be made on the server. Correspondingly, if a representative moves their work areas or the company changes domains, there are no wires to control, unplug and plug in again elsewhere. The necessity for SMPP wireless connectivity has met up here in a manner of speaking.

 

In the time of innovation, everything has turned out to be so easy as correspondence turns out to be so natural with wireless gadgets. We have seen commonly that we get messages from different organizations might be they are promotional SMS or value-based transactional SMS. These messages advise us that wireless innovations have turned into an essential piece of our life. But, did you at any point thought how it functions? The terminology which works behind all these is bulk SMS services. It works on SMPP server. SMPP is short message peer to peer protocol.

 

People who are having bulk SMS business uses this smpp server panel to get robust connectivity with network operators with established networks like Airtel, bsnl, idea etc. It’s an open standard framework designed protocol that simplifies the SMS exchanging. As we have already known about the fact messages plays an important role in promotions of the brand/ product/ services. Nearly every business whether it be small enterprise or the big one is has been using bulk SMS services and these bulk SMS service provider taken from smpp service provider.

 

SMPP Service provider helps bulk sms service providers to get strong connectivity. Through this robust connectivity, they will be able to send a huge amount of SMS to their customer base. SMPP Service Provider provides Strong SMPP API that can be integrated with your bulk SMS software. This smpp API is very useful. Let’s have a look at a few of its features:

 

1. Send automated SMS:

 

With the help of this feature, you will be able to satisfy your customer with fast delivery of SMS. Also, it can facilitate with automated SMS option where you don’t need to type SMS again n again. This generally used for payment notifications, bank transactions, and appointment reminders etc.

 

2. Send SMS in various dialects:

 

With the help of this API on can send SMS in different languages also like English, Hindi, Marathi, Punjabi etc.

 

3. WAP push SMS:

 

This feature of API helps you to send links in your SMS. By clicking the given URL one can land on the destination page.

 

SMPP SMSC is the phrasing which works behind the correspondence over messages. It is the setup behind sending bulk SMS. SMPP is essentially a server that is utilized by Bulk SMS service companies to send SMS in masses. SMPP Server Panel is a strong interface which has the availability with different system administrators like the Idea, Airtel, bsnl and so on. These systems have the ability to deal with the overflow and underflow of the SMS. The above Wireless system associate SMSCs through the bulk SMS API providers.

 

This gateway supports the SMPP (Short Message Peer to Peer) conventions to interface with an SMSC over the web or other private TCP/IP protocols. As SMPP is arranged and enhanced especially for SMS transmission, the various mobile operator is given SMPP availability with higher volumes of SMS movement. SMPP bolsters a full-included game plan of two-way messaging capacities, for instance, Query the status of a short message put away on the SMSC. Wiping out or substitution of a short message put away on the SMSC.

 
Author Bio
 

Hi, My Self Akash Sharma and I am a Digital Marketing Expert in Indian based SMPP Service Provider Company. It is also provides Bulk SMS Service, Missed Call Service etc.

How to Make a SMS Marketing Campaign Successful?

 

How to Make a SMS Marketing Campaign Successful?

 

In comparison to email marketing this particular method has farthest reach. Email marketing has its own area or target audience whereas SMS marketing tries to cover most of the part.

 

But there are numerous points by focusing on which you can make your Text marketing campaign successful. Let’s see those important points-

 

● Using the Right Apparatus-

 

To accomplish a target you need determination towards it. Just like that to achieve the target of reaching more & more customers you need a tool that can send bulk SMS to large number of clients or customers. Many Bulk SMS software boast of providing numerous features but one should always trust on the tool that has essential features rigged in it. The more features tool has the more it will be beneficial for the users.

 

● Appropriate List of Numbers-

 

Text marketing is not just sending messages to anyone you wish to but to those who are in or would require your product or services. For that you need some kind of Phone number extractor tool that can give you numbers either from Internet, Files and different other sources. If the tool can extract both on the basis of URLs & Keywords it will be really a great advantage to the user.

 

● Content-

 

Always apply the KISS formula for the content i.e. ‘Keep It Short & Simple’. Try to make the message accurate in its explanation. If you will try to make the description long the reader will instantly start losing interest and that may result in blockage of your promotion through DND. So make the content both pleasant and accurate.

 

● Beware of DNDs-

 

One of the important factors that may hamper your progress. Many cell phone numbers have DND applied on them and thus can stop your promotion. Try to use Bulk SMS software that have the ability to crack the DND and can deliver your messages.

 

● Keep the Messages & Numbers-

 

This features if given can be of great advantage for the users. Sometimes users can require the numbers & content for further use next time thus they will definitely need saving option in the tool. So try to employ software that can save the content along with the numbers so that they can use next time.

 

So following these steps can bring success to your marketing campaign. It is very important to use the right tool for the right purpose.

 
Author Bio:
 

Priya is a Technical SEO at Hopinfirst, a Augmented Reality app development company, having a team of best app developers who delivers best Augmented Reality app solutions mainly on Android and iOS platform. She regularly contributes his knowledge on the blogging sites.

The Advantages of Promoting Your Business through Bulk SMS

 

The Advantages of Promoting Your Business through Bulk SMS

 

One of the more up to date approaches to advertise your business is utilizing SMS. Numerous entrepreneurs are doubtful about utilizing SMS as a showcasing apparatus since it might appear to be meddling or held for specific organizations like the ringtone advertise. Be that as it may, there are numerous advantages of utilizing this advertising channel and it might be worth utilizing it for your business.

 

The primary advantage of utilizing Bulk SMS is keeping contact with your clients:

 

In the event that you as of now have the client’s contact data, you should utilize it further bolstering its full good fortune. The truth is that numerous organizations don’t contact their clients enough. Utilizing SMS is an extraordinary method to do as such and a powerful method to tell clients about unique occasions and offers.

 

The second advantage of utilizing Bulk SMS is that it can be very savvy:

 

This technique is far less expensive than utilizing direct showcasing to tell your clients about your advancement. In the event that you feel that you can’t stand to utilize coordinate mailing as a result of the costs included, you ought to think about utilizing SMS as an option. You might be astounded with the sort of results you get.

 

The third advantage is that Bulk SMS can make your showcasing advancement more compelling:

 

Studies have demonstrated that showcasing efforts are significantly more fruitful when different channels are utilized. On the off chance that you have an uncommon occasion or advancement, you should utilize numerous channels from email, sites, post office based mail, telephone development, and even SMS to expand your outcomes.

 

In case you’re thinking about hiring Bulk SMS Company, at that point you need to investigate the different programming to enable you to deal with these battles. The product will enable you to deal with a database and will enable you to try and alter the message to make it more individual. You can likewise set up follow up crusades to help the viability of your battle.

 
Author Bio:
 
Dixit Soni is the Digital Marketing Manager at HSP Media Network, a Email Marketing Service Provider in India. He is responsible for digital marketing activities that have to do with communicating, creating and delivering offering that have value for clients or enterprise partners.