The Role of SMS Marketing in Ecommerce

 

The Role of SMS Marketing in Ecommerce

 

The new competitive standard in eCommerce is to reach consumers across channels. Brands are making every effort to meet consumers “where they’re at” (whether searching for products on Amazon or idly scrolling through social feeds), and also to better use key channels of communication to build deeper relationships.

 

Two of the longest-standing forms of business-to-consumer communication, which continue to be the most effective, are email and SMS. Email communications in eCommerce average a 16% open rate, while SMS messages are opened 99% of the time. In other words, the more personal and in-hand communications are always those that get more views.

 

Does SMS play a role in ecommerce? Yes—and on every level of the sales funnel. Big-scale sales online have to be automated as much as possible, and SMS bulk messaging provides an invaluable tool to automate messaging that still feels personal. The experience for consumers is similar to the live chat interfaces that have become even more popular recently, but is still perceived as more “human” than the anonymous interactions with AI-powered chatbots.

 

Another added benefit of using SMS in ecommerce is that not many businesses are doing it.

 

People are acutely conditioned to respond to the vibrations and chimes of their cellphones. As a result, there are multiple roles that SMS marketing can play in ecommerce funnels, though the use does change from the top of the funnel to the bottom. Keep reading to see what role SMS can play each step of the way!

 

SMS for Top of Funnel

 

The top of the funnel is where leads come in. Naturally, brands won’t have those users’ mobile numbers to send direct messages just yet, but the potential for personalized SMS technology in this stage of the sales process still exists.

 

One of the first interactions users tend to have with a brand comes in the form of questions. Whether they type a search string into the search bar on your site or open a chat feature to ask you something, these are actions that require immediate response for the user to proceed with the purchase. Added SMS capabilities at this stage of interaction have a huge impact on conversions and abandoned carts.

 

SMS helps you cast a wider net to capture leads, too. There are still those consumers who aren’t using smartphones, although they’re the minority now. Having the option to reach out through SMS gives brands a competitive advantage over those who aren’t SMS enabled, because just about every consumer can be reached (including those without smartphones).

 

With push notifications, geofencing, and other technologies, there are even more ways you can reach consumers at the top of the funnel with SMS. Just be sure to brush up on SMS best practices so that your messages never look like SPAM.

 
Possibilities with SMS for top-of-funnel interactions include:
 
• Broadcasting to audiences through geofencing
• Personalized event-based notifications
• Two-way conversations and customer service
 

Keep brainstorming, and you’ll see even more opportunities. SMS messaging at this stage of the funnel feels so hyper-personalized that you can bring your leads that much faster from top to bottom.

 

SMS for Middle of Funnel

 

The ad practice of remarketing is what helps re-engage the 98% of users who don’t convert when they first discover a product or service online. Most of those users are simply browsing options, or simply happened upon a page idly. Conversion on the first visit to an eCommerce site makes up the minority by a long shot.

 

Of those users who trigger remarketing display ads once they navigate away, three of five users notice the ads and remember them. Then, a quarter of those users even say they enjoy seeing personalized content based on products they’ve viewed previously.

 

While those numbers are encouraging (and make the case quite clear for remarketing efforts), SMS can be an even more effective channel to achieve the same thing. While 99% of SMS are seen within 24 hours, 97% are seen within the first 15 minutes of delivery. This means that as soon as a user navigates away and abandons a cart, immediate feedback can be sent through the one channel where they’re bound to read the message right away.

 

While conversions through SMS are high (especially when sending offers and immediate-action incentives), an eCommerce brand also has to make sure that the user experience (UX) on their site and marketplace listings are optimized. Otherwise, people will open the SMS almost immediately but then navigate to a page that’s unattractive or frustrating to use, and the benefits of the SMS push are immediately lost. Learn what unique control eCommerce sales enable in optimized UX (from web design to how you manage your product data), even on those marketplaces where you aren’t the owner of the site.

 

The middle of the funnel is where potential customers are qualified. The utility of SMS at this stage of the sales process include:

 
• Greater value out of latent, “just-looking” traffic through real-time offers
• More interactive and personalized customer support
• Prevention of shopping cart abandonment
• Marketing for special occasions
 

SMS for Bottom of Funnel

 

Here is where consumers arrive at that final “buy” button.

 

The role SMS plays at the bottom of the sales funnel is inherently linked to superior customer service. If you don’t like picking the phone up to call a business, you’ll understand, because that’s the trend in consumer behavior, too. SMS is what your customers want. They’re on their phones but want the distance and ease of a simple message, and this is where eCommerce businesses need to be.

 

Of course, you’re past the questions and customer service phase once you reach the bottom of the funnel. This is the step where traffic turns into actual customers. As a result, the kinds of campaigns using SMS change, too. Specific applications of SMS at the bottom of the funnel include:

 
• Getting more customer feedback and reviews
• Giving real-time updates on order status
• Providing onboarding and welcome messages
• Providing other post-purchase updates
 

Overall, use of SMS improves customer approval at the bottom of the funnel. Customers feel taken care of and get greater satisfaction from their purchases. SMS can also bring you a bigger return on each purchase because the power of “social proof” and the constant flow of positive reviews can be automated with SMS triggers that give customers the one-click satisfaction of leaving you five stars.

 

Beyond the Funnel…

 

Sales don’t stop at the bottom of the funnel. You want to continue marketing to existing customers so that they come back for more, too. They’ve already proven that they’re interested. You even have all their contact information. The most natural next step is to make that relationship even deeper.

 

Further developing the relationships you have is more efficient through SMS due to message open rates plus the name recognition your brand already has with the audience. In the face of the “new normal” and the trends that have recently impacted eCommerce, customer acquisition has become less about price and more about ease of communication. This positions brands using SMS well ahead of the curve.

 

Adding SMS to your marketing quiver starts with choosing which service to enlist. There are plenty to choose from, so you can shop for the SMS provider who is best equipped to partner with you for a strategy specific to your brand. Start with a consultation with HSPSMS today.

 

Author Bio

 

The following blog was written by guest author Alex Borzo, a content contributor at Amber Engine, a software company passionate about eCommerce. The company’s fast and simple PIM software gets sellers, distributors and brands to Amazon and other online marketplaces in weeks instead of months.

YouTube Video Strategy: How to Grow a Business with YouTube

 

YouTube Video Strategy: How to Grow a Business with YouTube

 

Are you looking for ways to get your products or services in front of as many people as possible, that too without breaking the bank? All this you can do via YouTube. For an entrepreneur marketing your services online by creating a YouTube channel has been on the rise over the past few years, it’s growing ever more popular and accessible for brands.

 

For a successful content marketing video content is the secret, YouTube basically, home of online video for regular customers and marketing professionals. After all, YouTube has become the second largest search engine.

 

No doubt, YouTube is nowadays essential for business, especially for marketing. In this blog, we will discuss how you can grow your business through YouTube and how you make your content be found quickly and engaged thoroughly.

 

Ways to create a YouTube Strategy:

 

– Set Your Goal and Build Your YouTube Brand Channel:

 

Define your goal first, what is your video is all about, and for whom? Your YouTube channel will spin out your brand’s stories to the people. Make compelling titles, no matter how good your video looks if no one clicks on your video title it’s useless. It is important to optimize your video titles to bring in viewers.

 

– Creating Perfect YouTube Titles:

 

Search for the right keyword, Google crawlers will get to know about your video through keywords. Keywords also tell viewers what they can expect from your video.

 

Keep the length of the video title about 60 characters. That’s an ideal title length limit and it should not exceed beyond that. The viewers should see the title at a glance. Also, keep the title clear yet descriptive, it shouldn’t force viewers to figure it out.

 

– Tell Viewers the Reason to Watch Your Video:

 

The viewers are investing their time to view your content. They should know how your video will benefit them. You can come up with identifying the central idea of your video. By using useful resources such as the SEO Ranking keyword suggestion tool that helps you pick your keyword. Also, optimize your title and description so that you’ll get ensure you’re on the right track.

 

Keep checking out what is trending on YouTube or check the videos that are currently ranking on that topic to make sure you are going in the right way.

 

– Creating Perfect YouTube Thumbnail:

 

YouTube thumbnails are the most crucial aspect to leverage potential views to your video and make them click to enjoy. Thumbnail is one of the biggest deciding factors whether or not to click to watch the particular video.

 

Thumbnail is the first disclosed image when browsing YouTube videos so, it should be eye-catching. Effective and attractive thumbnail make users click the video right away also, it helps understand viewer what your video is all about.

 

Make an eye-catching YouTube thumbnail and tell your brand story through it. Ideally, your video title and thumbnail should complement each other.

 

Tips to create the best YouTube thumbnail:

 

1. Include title text to deliver the context of your video

 

2. Choose the best font style

 

3. Go with the complementary colors for the background

 

4. Use relevant image, include an image of the face or make eye contact with the viewer

 

5. Optimize the thumbnail for different devices

 

– Try to Limit Video to Under 5 Minutes:

 

Focus on the total watch time of your video if you want to get the most out of it. According to the survey, the duration of the majority of the YouTube video is about 5 minutes. People always need a good reason to be interested in your video so you can experiment with the video length to figure out what is working best for the engagement.

 

1. Keep your video informative and short

 

2. Optimize your video length and keep it under 5 minutes

 

3. Try to create high-quality content in every video

 

– Include Call-to-Action (CTA) to Your YouTube Video:

 

While creating and editing an ad on YouTube you can add a CTA overlay. Call-to-action direct users to the website you specify as your landing URL and appear alongside the heading. The CTA should be up to 10 characters including spaces.

 

The headline of the CTA promotes your product or services and the primary line of the text next to your video ad. That should be up to 15 characters including spaces.

 

– Promote Your YouTube Video Via Social Media:

 

If you want to grow your YouTube Channel take the help of social media marketing. Share your latest video on different social media platforms and also keep yourself active in various social communities and groups online.

 

Each social media platform having different culture so you need to figure out which one is best and giving you profit or a number of views and in which platform you are getting appreciation.

 
Final Thought:
 

To grow your business via YouTube you need to be active, consistent, and start experimenting and keep on learning what works best for your YouTube channel to grow. Staying true to your brand or business is crucial and you should keep on monitoring any changes and need to see how your video is influencing your audience’s behavior.

 
Author bio:
 

Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones. His experience, passion, and knowledge has paved the way for the fastest growing Digital Marketing Company, Ahmedabad – Cubic Digital

5 Innovative Ways To Market Your Brand/Business

 

5 Innovative Ways To Market Your Brand/Business

 

Are you looking for ways to market your brand/business without spending vast amounts of money on promotions and advertisements?

 

Of course, you are! Who doesn’t want more customers, users, or subscribers rapidly and without spending a lot of money?

 

Interestingly enough, the way to build up a huge customer base is not to out-spend your competitors. Rather, it is to promote your products creatively and apply out of the box marketing strategies like virtual birthday celebration ideas. This is going to serve you with much better results than money could ever do.

 

Here are 5 innovative ways you can market your brand/business and start the growth of your business:

 

1. Set up a ‘Google my business’ page:

 

Earlier, potential prospects used to Google the brand’s name and then head directly to your website’s homepage. But now, web-searchers devote more time looking at your google my business page before they decide if they want to visit your website or not. Your GMB page, aka, knowledge panel, is now your new homepage.

 

Web-searchers use this panel to see your photos and videos, read through reviews, and check out the FAQs. The customers can access all the information they need from the GMB page. Therefore, you must keep track of it. Regularly update the photos and videos and post responses wherever you find necessary to keep your clientele updated. You should also rename the media files with popular search phrases to maximize the search results!

 

Also, another amazing feature of GMB is ‘Google posts.’ It can be used to promote events, offers, or any cool details that you might want to share with your customer base.

 

Remember that Google posts expire every 7 days, so be sure to create a new one every week. Also, keep in mind that you have an appropriate post.

 

For example, if you have an escape room business, your post could be about a special event that you have organized or special holiday discounts.

 

To conclude: It is essential to have a great Google my business page more than your website because the GMB page is your first impression, and first impressions do matter!

 

2. Have more customer reviews:

 

Good reviews are crucial for any business! Reviews can help entice new customers by sharing their experience with your brand. Reviews allow you to build a positive brand image and a good online reputation.

 

If you are an escape room brand and the customers write in their reviews how much fun they had or how amazing they found the games to be, future customers will trust your brand more and choose your brand as their preference.

 

Remember to never ask for reviews directly from customers. Give them subtle reminders about where and how they can post reviews.

 

Example: We hope you had a great time with us! If you did, click on the link to share your thoughts with the world.

 

To conclude: it is essential that you boost your reviews because this builds up the customers’ trust, and therefore, it is a great marketing strategy.

 

3. Build up a partnership and minimize your competition:

 

Right now, there is a great influx of businesses in the market. This adds to the competition. If two people are selling the same thing with the same quality and price, then the probability of your brand getting selected by the customer is 50%. Similarly, the more the competition, the less the odds of your brand to get selected.

 

But what if you join forces with your competitors and distribute the opportunities equally?

 

For example: if a customer has played all the escape games at your facility, they won’t return to play them for a second time because they already have cracked the mysteries! That is where partnership comes in.

 

You can suggest to the customer the escape room you have partnered with, and your partner can do the same. This technique will not only reduce the competition but also help in generating more revenue.

 

To conclude: Partnering with other brands can drive more customers to your business. It is a win-win situation!

 

4. Target your audience wisely:

 

A brand needs to know about the age group of their target customers. This will help you promote on social media platforms used by people of that age group. If your target customer base is families, then you should promote yourself on Facebook; if they are young adults, then the platform you should be promoting yourself on is Instagram.

 

To conclude: You must identify your most popular client base and entice them through social media platforms. This can make a significant impact on your business!

 

5. Use digital marketing techniques:

 

Gone are the days when people used to stand and take a look at billboards or read through a flyer. The traditional advertising methods have indeed lost their importance.

 

This is the digital marketing era, and you need to step up your digital game to stay in the competition.

 

If any of your competitors are appearing higher than on the Google search results, they are probably spending a lot of time on their digital marketing to brag the top position. Search engine optimization (SEO) methods can help to boost up the ranking of your website and hence your business.

 

For example- adding keywords on your escape room website like ‘best escape room in (city name)’can help attract more web traffic.

 

To conclude: If you have no idea what SEOs are and how to use them, you should seek help from a professional because these are essential for your digital marketing.

 
Author Bio:
 

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Finding Unique SEO Link Building Opportunities Using Advanced Search Operators

 

Finding Unique SEO Link Building Opportunities Using Advanced Search Operators

 

As all SEO’s know, Google has dominated the online search market for years. They still have a huge 78% share of the market.

 

As an outcome, many SEO professionals have only focused their attention to Google.

 

Google has spent the last decade shutting down on Black Hat SEO, so scoring websites are even harder than they were 10 years ago.

 

As the owner of the website, you need to be cleverer than ever to gain the SEO game. Let’s look at how you can get a leg up by using specialised quest operators. This is a form of search parameters that not many people know about.

 

Finding Different Types of Link Building Opportunities

 

Reverse Engineering Your Competitor’s Back-links

 

Perhaps the easiest way to discover any highly successful link building possibilities is simply to investigate the back-links of your rival. To do this, you need to run a Google search by entering the search box in the corresponding search provider:

 

Link: xyz.com-Website: xyz.com

 

When you browse by using the URL of your opponent site instead of xyz.com, you’ll see all the backlinks except their internal links, which are actually the links they’ve received from their own site.

 

Guest post opportunities

 

If there’s one form of white hat connexion building opportunities that pretty much everybody in the seo community knows and is conscious of, it’s a guest blogging.

 

And that’s because of a reason. There are few forms of connexions that can be as effective as a guest post connexion. But let’s figure out how you can figure these openings in your niche below.

 

Keyword “The guest article”

 

Keyword “The Guest Blog”

 

Keyword “talk to us”

 

Keyword “Contribute to this website”

 

And so on, as illustrated in the data-graphic. Often, as you can see in the info-graphic, it is a smart idea to replace the “keyword” component of the above search operations with the name of a rival who is doing well in your sector. It’s going to help locate the guest post openings they’ve never used.

 

Resource Link building

 

Resource link building is simply reaching out to people in the niche who run resource pages and have all the helpful sites in the niche identified as links on them. Needless to mention, these are some of the strongest links you will find, but you need to provide very high-quality, well-researched material on the site for this to function as webmasters maintaining these sites would not connect to mediocre material.

 

This is definitely one of the best ways to create a wide variety of quality ties. You can be able to effectively incorporate resource connexion building techniques if you already have highly insightful and valuable material on your web.

 

Listing your site

 

A significant number of websites, in particular directories, would encourage you to submit / listed your website on their platform. In addition, it’s extremely convenient to get these links.

 

Donating to non-profit organisations

 

Many non-profit organisations are calling for contributions to fund their mission and sustain their activities. Few of them still offer sponsorship, but it typically costs more.

 

Many of them list their contributors and supporters on their platform and connect to their pages if the donor submits a donation URL.

 

This is a great way to create quality links while also improving society in any way.

 
Author Bio:
 

Dan Toombs is the Founder and Director at Fast Firms, Australia’s leading law firm SEO company. With a team of able and experienced staff members, Fast Firms is proudly resolving the ubiquitous problem that so many legal practices faced in terms of marketing strategies.

How To Prevent Your Promotional Text Messages From Looking Like a Phishing Scam?

 

How To Prevent Your Promotional Text Messages From Looking Like a Phishing Scam?

 

This was a year with great challenges for all of us, and many cybercriminals did not hesitate to use the coronavirus outbreak for their own benefit. According to the UK’s Action Fraud center, more than 3,6000 Covid-related phishing email attacks have been received since January. The US Federal Trade Commission pointed out that the US has lost more than $12 million over the nasty phishing scams, many of them came under the names of legitimate organizations.

 

With this global issue increasingly taking over, more and more phones receive phishing text messages to steal consumer’s data – financial or login details – more often. Overall, these cyberattacks make it more difficult for companies to keep a trustful communication with the target audience via text messages, which is one of the easiest and fastest ways to attract potential customers. According to the Daily Egg, SMS messages have a glorious 98% open rate, which makes text message marketing so effective. But what now?

 

What is a phishing text message?

 

Phishing SMS, also known as smishing text messages, are text message attacks used to trick and mislead recipients to get valuable information or use software vulnerabilities to steal money.

 

Usually, cyberattacks are sent by an organization or person you already know. Hidden under the names of government, police, delivery companies, healthcare organizations, utility services, phishing text messages are sent with a hope the recipient will bite a baited hook and reveal their sensitive credentials, open the link or install an app, making a whopping success to a criminal. Fraudsters are more likely to steal bank credentials by convincing you to log into your account via the link they provide or send personal information back to resolve any problem.

 

What signs indicate a possible smishing attack?

 
What signs indicate a possible smishing attack
 

● Unexpected link, included in the text message

● Request to share a bank account, credit card number, email address or other personal information

● Incorrect, grammatically wrong texts

● Request for urgent help, donation or transfer

● Text includes a name of the company, bank or other brand you are familiar with.

 

How do I text message my customers safely?

 

For companies, it is important to be present to their customers and develop strong brand loyalty. Texting services for businesses can successfully support business communications and show immediate results. With more than 7.9 billion mobile subscriptions around the world and the latest technologies, it is possible to easily connect with potential audience.

 

It is hard to rebuild the trust of customers who have experienced a phishing attack though, and they would probably find it difficult to trust you again, but smart, perfectly timed and personalized messages can encourage many conversions.

 

Almost every SMS phishing tutorial includes a few common warning signs of how to distinguish a smishing attack from a marketing text message. Spam as well cannot be taken seriously, and creating an effective, non-smishing, spamless text message is a real struggle for smart marketing heads.

 
Here are a few tricks on how to make your text messages work and sound trustful:
 

1. Use visually unique, distinguished messages, keeping a style specific only to your business.

2. Be proactive – advise customers to stay updated and install call-blocking apps to stop unwanted text messages.

3. Proofread your texts for grammar, be short, but do not use vulgar expressions or abbreviations.

4. Include answer options and call to action, to make the purpose of your message clear.

5. Bring value to your message. Does your text answer the question “So what?”?

6. Include an option to opt-out from receiving calls or texts. Take a look at the federal law called Telephone Consumer Protection Act (TCPA) which regulates sales calls.

7. Let customers see the sender’s name, company, or other contact details. Your business will look more credible.

8. Some text messaging services offer SMS branding as a service, enabling to display company’s details into the message: logo and name.

 

So in fact, these are the main criteria on how to prevent your SMS messages from looking like a smishing attack. You just have to plan the campaign in such a way as to persuade customer’s data is safe and get the maximum feedback for further strategies.

 

How SMS marketing can help businesses during Covid-19?

 

The COVID-19 pandemic has boosted SMS marketing and is encouraging more and more companies and businesses to change their sales strategies. SMS can reach a person almost anywhere: as a cellular connection has a wider coverage and outreach than, for example, internet-based services.

 

Eventually, you can use lockdown times as a challenge to reconnect with your old customers, attract new ones, send offers to existing ones and get feedback directly via SMS with the topic of public concern.

 
Here’s some valuable tactics to make a noticeable impact on your efforts with SMS marketing:
 

⇒ Engage with your customers about safety precautions observed in your company. Whether it is a restaurant, shopping center, or online store, inform about re-opening, working hours or get feedback about the recent Covid-related products.

⇒ Personalized messages are more frequently used during a pandemic to address customers and target their specific needs.

⇒ Provide engaging and fast customer service – integrate chat and help desk platforms.

⇒ Segment your customers to avoid sending inappropriate information – use their behaviors, shopping habits, or transaction information.

 

Can SMS campaigns still be effective despite the rise of scammers’ schemes?

 

The answer is – YES! Consumers are willing to be in touch with the companies and brands they like, and in fact, an average American checks its own phone about 47 times a day. Even more, does those between the age of 18 and 24 – they check phones 86 times a day !

 

SMS open rates are higher than the opening of emails – as emails can stay unopened in inbox even for days, SMS can be read within the first 3 minutes. Many successful companies use text messaging for good, why can’t your business too? Not to mention, during the Covid-19 struggle many customers spend more time using their phones, looking for the best offer. It may be the best moment to catch their attention and gain loyalty.

 
Conclusion
 

Each SMS you send to your customers, represents your company and is a good way to promote your products or services in a manner that’s convenient to your customers. Unfortunately, not all customers have the knowledge to distinguish between “smish-y” messages and promotional SMS. It is hard to find a measure that can help you to strike a balance between safe and effective messages that do not look like a scam. In fact, creating your own natural mental triggers and communication style will drive your efforts into real conversions.

 

It’s up to you to decide how to build and craft the message, using some of the above-mentioned tips & tricks. Measure all pros and cons, and before you start an SMS campaign, weigh the costs of customer support, customers’ negative feedback, and costs associated with smishing.

 
Author bio:
 

Hi, my name is Renata and I turn words into sentences for a living. Currently, I’m a content writer at Senderium – an SMS marketing app for e-commerce that lets you to easily create, launch, and manage text message campaigns for a better customer experience and business growth.

PPC Remarketing Tips That Will Improve Your Campaigns

 

PPC Remarketing Tips That Will Improve Your Campaigns

 

PPC is considered to be a perfect advertising solution online for every business irrespective of the niche. Everyone knows that in this digitalized world, how important it is to advertise your business online. So, with the help of PPC, you can provide brand awareness and also helps in increasing sales. According to Google, 80% of brand awareness comes through search advertisements.

 

So, if you want to make your PPC campaigns successful then this blog is definitely for you. With the remarketing tips and CRM strategy, you can make a perfect campaign that will improve your online presence. PPC is a cost-effective method that will improve your real-time performance.

 

Tactics to Improve Your Campaigns

 

1. Well-Defined Goals

 
Well-Defined Goals
 

One must have measurable and genuine goals as without that you can’t create a perfect PPC campaign. Your aim will work as a baseline in the process of optimization. Also, if you don’t have a path to walk then you can’t reach anywhere. For this, one should have well-defined goals if they want to get some results out of their paid search advertisements.

 

According to the requirement of your business, you should have a goal of:

 

● Attracting organic traffic for the website.

 

● Getting consumers, downloads, and subscribers.

 

● Boosting up the sales.

 

Your goals should always be realistic and clear. The goal must inspire you every day to do better and increase the presence of your organization.

 

2. Optimize the Keywords

 

The major reason why some of the PPC campaigns don’t do well as expected is that they have filled it with lots of keywords. This is why they don’t get the desired output.

 

According to digital marketers, PPC campaigns can get the sale from 12% of keywords. If you are overloading the keywords then stop it and aim to improve the quality of your keywords. The major factors that will help in improving the quality of the keywords are:

 

● Experience of a landing page.

 

● Relevance of keywords with the advertisement copy.

 

● Click-through rate.

 

Also, we have some of the tips that will help in improving the quality score of your keywords.

 

● Use the Dynamic text replacement feature that will be aligned with the keywords of advertisements along with the content landing page. This will help in sharing personalized content with the audience with every advertisement.

 

● Make sure that your advertisement copy is properly aligned with the search objective of a keyword. Think of the headlines that are genuine and can directly hit the target audience.

 

● The next thing to look for is the number of clicks your keywords are receiving. The keywords that have a high click-through rate will generate good traffic and this will also improve the conversion rates.

 

3. Choose the Well-Performing Keywords

 

While creating the PPC campaign, it is a bit intimidating to find high performing keywords. Nonetheless, there are too many tools available that will help in finding the right keyword according to your PPC campaign. You can get the keyword list that will ensure your successful campaign and also selecting the right keyword will help in a high click-through rate.

 

And, also before including the keywords in your PPC campaign make sure to check the performance. Select the one having high performance.

 

Also, if your target audience resides in a different location than use the VPN service that will help in finding the right keyword that ranks high on their territory. With the VPN address, you can also get the IP address for that specific area and have access over the internet like localities. There are plenty of VPN options available, so it is advisable to select it wisely after ensuring the quality.

 

4. Form Negative Keywords List

 
Form Negative Keywords List
 

You should have a list of the negative keywords that will help in preparing the affordable budget for PPC campaigns. With the list of keywords, you can eliminate the undesirable traffic for your website.

 

For example: If you only do the business of iPhone then the advertisement is also displayed on the iWatch or iPod, so add these in the list of negative keywords to avoid the problem.

 

5. Engaging Advertisement Copy

 

Advertisement copy has a major role in deciding the success or failure of the PPC campaign. So, put all your efforts into providing a convincing advertisement.

 

Here are some of the tips for superb PPC ads:

 

● You are restricted to use limited characters, so it is a must to write an eye-catching ad copy and meanwhile be in the character limits. While writing the ad copy, it must show your USP and why they should select you over others.

 

● Make sure the ad copy is relevant. Line up the ads along with their keywords and landing pages.

 

● Also, add the attracting call-to-action.

 

● Use attractive headlines.

 

● Use the power words like Exclusive, Today Only, Instant, and others.

 

6. Don’t Forget to Optimize the Content For Mobile Users

 

According to stats, 45.12% of the worldwide population has a mobile phone, so you have to focus on mobile users while working on your PPC campaign. Also, your landing page should be mobile-friendly so that you get an advantage through your PPC campaign.

 

Also, to attract mobile users focus on short-tail keywords as the mobile user doesn’t type lengthy search queries. Also, think of the strategies to minimize typing.

 

7. Utilize Remarketing

 

While doing a PPC campaign, a high bounce rate is common. Through remarketing, you can grab the missed out opportunities. So, with this, you can grab the attention of the prospects that are in the phase of awareness.

 

Remarketing will help in showing up the targeting ads to the users who are interested in viewing your products or services. There are several ways that will help in improving the performance of remarketing that will provide you returns on investment and increase the conversion rates. For example, You can work with the influencers for the specific niche and use the different lead magnets, and more.

 

8. Track Your PPC Campaign

 
Track Your PPC Campaign
 

If you want to make your PPC campaign successful then it is important to track the campaign regularly. And the biggest fault done by some of the marketers is that they don’t spend time to monitor the activities. This is considered to be the main reason for the failure of the PPC campaign.

 

So, know the importance of monitoring the PPC campaign and start doing it as it will help in gaining the insights of your PPC campaign performance. If you are working with Google ads than Google analytics is a great tool for you.

 

Along with it, if you want to enhance the efficiency then look for the automation solution as it will help in providing the closed-loop reporting. And, if you can easily automate the Google ads reporting than you can get detailed information and this will help in forming the marketing strategies to improve the performance of the campaign.

 

The size and shape of your business don’t matter, with the PPC advertising your business can get the high visibility that will eventually boost up the conversion rates. To make sure that the campaign is going on in the right direction, you should be very vigilant and follow the steps.

 

9. Focus on Campaigns Performing Well

 

Like other digital marketing campaigns, it is best to focus on the campaigns that are performing well online and are liked by the users. When you get the easy wins then you can set the tempo for PPC remarketing campaigns.

 

And, if you go out with the PPC remarketing then it will just enhance the cost and waste of all the efforts as you won’t be able to get great results.

 

10. Set Well Frequency Cap

 

When you optimize the frequency cap for your PPC campaign then you can limit the number of times the ad should display to the same person.

 

This will make sure that your budget is used nicely and you are not wasting it as when you target the same person again and again than it is of no worth. This will not let your campaign grow and you are not also connecting with the right audience.

 

11. Work on Remarketing Campaigns

 
Work on Remarketing Campaign
 

When selling the retail products then you have to analyze the demographic profile for the highest spending customers. With the help of insight, you can come up with the redesigned discounts, promoting the sales, or launch of new products.

 

This will also help in segmenting the consumers that likely purchase from your website and accordingly set the remarketing campaign to improve the return on the investment done on advertising.

 

Final Saying!!

 

For boosting up the performance of the PPC campaigns, think of the different inbound marketing strategy that will provide you with better results. When you properly use these remarketing tips then you are surely going to get the results in some time. You can also connect with the website design company to think about the strategies that will work best for your PPC campaign.

 
Author’s Bio
 

Myself Gaurav Saraswat and I serve as a SEO executive at leading WordPress Development Company Techno Softwares, In which we focus on inbound marketing strategy. Also, I’m a content writer.

Ultimate Guide for 5d’s of Digital Marketing

 

Ultimate Guide for 5d’s of Digital Marketing

 

A business owner is well aware of thriving and surviving in the market. Business and digital marketing are interconnected and linked to one another. In the world of the internet, the importance of digital marketing cannot be denied. It is an integral part which involves customers and business connected with one another.

 

What is digital marketing?

 

The answer to what is digital marketing can be the primary thing to advance. Digital marketing is the promotion of brands and products to the world using virtual platforms with the help of internet connectivity. This includes mobile marketing, social media, and search marketing. Look at the essentials, as to how digital marketing works.

 

The essential 5D of Digital Marketing

 

The 5D is collective all the opportunities which help the consumers to interact with the brands and reach the respective audience. Take a look at the overview of 5D of digital marketing.

 

Digital devices:

 

the targeted audiences interact with the brands through various digital devices. The various digital devices include mobile phones, laptops, gaming devices, and television. These devices help the customers to stay in constant interaction with brands.

 

Digital platform:

 

a browser is always the medium which helps the interactions to take place between brand and customers. Applications and browsers like Google, YouTube, Twitter, and LinkedIn and Facebook are such digital platforms.

 

Digital media:

 

media channels are used to reach the audience. Through a communication channel, the interaction takes place.

 

Digital data:

 

the brands collect data about the consumers digitally. The data is very important to serve the customers in a better way.

 

Digital technology:

 

the technologies are used by the companies to interact and arrange campaigns.

 

Guide to 5D digital marketing

 

A guide to Digital marketing will help you step- by step to build a good marketing strategy involving the 5D’s of marketing.

 

Search engine optimization: The search engine optimization is the prime digital marketing service that enables us to build great marketing content. It enhances the technical configuration and the website scope increases. This SEO enabled content will help your website to get a good rank in the search engines. This will attract visitors to your website. The On-page and Off-page SEO services will help your marketing strategy be smooth and strong.

 

Content marketing:

 

content is always the king of marketing. If you are looking to enhance your website marketing, build the right content. It is the fuel that guides the right marketing strategy. It helps you to stay connected with the customers, interact, and brand awareness and lead generation. You can do this with the help of digital devices and digital content. Reach out to consumers with the help of digital technology. A lot of useful data can be achieved which helps you to enrich the customer experience.

 

Social media marketing:

 

social media marketing is the best way to enhance the 5D of marketing in your business. Digital platforms like Facebook, LinkedIn, Twitter, YouTube, and Instagram are digital platforms that can help in marketing the right content. In order to increase brand connectivity and awareness, you can use social media marketing.

 

Email marketing:

 

the companies can communicate with the audience with the help of email. Emails play a major role in communicating with consumers. Through email, the brands and the consumers continuously communicate with each other. You can promote your brand, content, and events with your consumers.

 

Wrapping up

 

Digital marketing does offer brands great exposure. It becomes even more evident with this blog content. Digital marketing services incorporate the utilization of 5D‘s of marketing as well which again helps in generating huge traffic. Lead generation takes place at its best when you work with a certified WordPress Development company. Use the digital platform to drive traffic to your website and build your business well.

 
Author Bio:
 

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best WordPress development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.

Free Guide For Social Media Marketers

 

Free Guide For Social Media Marketers

 

Many people today spend the best part of their day on the social media platform. This is because almost everyone has a smartphone and can access online from anywhere at any time. Social media marketing is a great method for all businesses to reach out to their customers and prospects. It doesn’t matter the size of the company you are in. It helps your customers to interact with your brand via social media. If you are not talking to your audience via social media platforms, you are missing a lot! Marketing on social media can bring forth remarkable success as it drives leads and sales.

 

If you are a new social media marker, here are a few tips that will guide you.

 

Choose the right social media platform

 

As a social media marker, choose the best suit platform to market your business. Consider the one with many followers or fans. This way, you will relay your message to several people. That way, you can’t miss a few who will get an interest in what you are doing. Besides, you can find a reliable influencer in your niche. It will enhance your marketing to reach out to many people. This is a strategic way that leads to high traffic following you in your account and business platform.

 

Share eye-catching content

 

If you want to get people’s attention on social media, share interesting content. It should revolve around your niche. That way, you will get many visitors, re-shares, and customers seeking your assistance.

 

Your content may come in various dimensions. It could be articles, videos, images, quotes, and hashtags that revolve around your niche.

 

Make frequent posts

 

As a marketer, you need to remain relevant at all costs. And since the social media tools do not limit the user. You need to keep posting from time to time. The number of times you post depends on the platform that you see. For instance, you are limited to a Facebook page two to three times a day. But a personal account you can post is not limited. Many times you publish gives you more exposure.

 

Optimize your social media profile

 

Optimizing your social media improves your profile. It involves the use of the right size of the images. Aside, you need a good background on all your networks. Doing this has advantages in your company. It is because it boosts your ranking, and you get more followers. That means, by optimizing your profile, you get more trust from your customers.

 

Follow the rules on your social media platform

 

Each platform has its way of keeping spammers away. All social media has set rules that govern their platforms differently. For instance, Twitter limits the number of people to follow them in a day. It would help if you were patient to have several followers. On that note, you will need time to build a great social media platform that is reliable. A good social media account earns you the trust of your audience, which increases the chances of success in your business.

 

Monitor everything from time to time

 

If you want to succeed, watch the analytics of your platform. It will help you see the type of content that your audience loves. From that, you will know your social trend over a certain period. Make sure you peruse through all the pages to get new changes, answer questions, and anything that your audience needs to know. Marketing, whether online or offline, involves the relationship you build with the society. Therefore, ensure to have constant monitoring of everything happening both in your social media and business altogether.

 

Conclusion

 

Social media for beginners is one of the best methods of marketing for beginners. Marketers can reach out to large numbers of audience. This is because these procedures offer you an opportunity to nurture and grow your company. The relationship between you and your audience is vital. That way, your business benefits through social media marketers if they handle their platforms well.

 
Authro Bio:
 

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.

The Impact of Social Media on Business in 2020

 

The Impact of Social Media on Business in 2020

 

Social media has great importance as it is a link between the audience and the business. Before social media, organizations have to attend live events to search for their target audience. And, to attend one small event you have to pay lots of dollars which makes it difficult for the new business to connect with their target audience.

 

After social media has come into existence, there are several transformations like:

 

● Replacing the business cards with the email or messaging on the feed of consumers.

 

● Transforming the way how a business communicates with its audience.

 

● The biggest advantage is to the start-ups as they can connect with the audience virtually.

 

● Businesses can provide valuable information to their prospects even before asking anything.

 

Worth of Social Media

 

According to the stats, 73% of the marketers believe that social media marketing is the most prominent business strategy as most of the people are now active on social media. But, it is also true that your online presence won’t be increased in just one night, you have to work a lot to go there. To get the effective returns on investment you have to work hard and have to be patient. This the long term process but when the returns will start coming then there is no turning back.

 

How Social Media impacts Your Business?

 
How Social Media impacts Your Business?
 

Today, we will learn the ways how social media have an impact on social business. Along with it, how big brands use it for actionable giveaways. You can also build your social media account with the help of WordPress Website Design Company as they are experts and have good experience in this field.

 

1. Show Prominent Presence

 

On average, a person has almost eight social media accounts. If your business is on a few of the platforms then it is more than enough as your online brand presence will appear.

 

Have you heard about the rule of seven? If not then it states that a consumer needs to get the messages seven times before they purchase. In 2020, this number is actually too high as people are checking over 5000 brands per day. This is why social media is a great platform where you can gain brand awareness and rack up the views for your brand.

 

Even if you don’t pay for the ads platforms like Twitter and LinkedIn can provide you with decent consumers when the friends and employees will like or comment on your post.

 

2. Increase Customization

 

With the help of technology, you can easily do the personalization for your brand to achieve your goals. According to the marketers, businesses have the major priority to provide a personalized experience. Also, consumers give priority to the brands that think about their consumer.

 

Through the help of social media, you can personalize the content and send them the daily updates of your brand. This is a great way through which you can undergo personal interaction with your consumers. You should serve them the advertisements according to your personal interactions and interests.

 

The next feature that is catering to the needs of the business to stand out of the competition is messenger bots that are used primarily for Twitter and Facebook. If you use these messenger bots in a proper manner then it will help in personalizing the content to the next level.

 

Along with it, as compared with the email chatbots is the less crowded platform:

 

24.79% is the email open rate.

 

But the Chatbot open is almost 70 to 80%.

 

With the Chatbot, your audience can begin to see your business in the personal light. For the business, it will be a smart choice to use the chatbot. But Chatbot can be a bit difficult to use when the bot is unable to send the answer to the prospect’s questions.

 

Along with it, Chatbot is not the tool that is used to sell anything to the consumers. The conversation will begin with what is the need of the prospects. According to their needs and wants then we can think ahead about their purchase process.

 

3. Generate Loyalty

 

Another important impact of social media on the business is generating loyalty. The best idea to generate loyalty is by creating your own page on different social media platforms that will help in encouraging the interaction.

 

What’s the best part? When you post the content on different platforms then it will slowly help in increasing your consumer base. On your social media, you can add and share the post of your consumers that will help in cultivating the loyal consumer base. When you write the testimonials of your client then this will help to make a strong consumer fan base. Your products will be loved by the consumers and before you know about it, you will have a good consumer base.

 

Another way to generate loyalty is by forming private groups. It is believed that when you create private groups on social media then it will help in building the loyal following. When you create social media then consumers have already paid attention to your account. This will also break the barrier of opening any link or email. You have to engage with the people in your group on a regular basis. Consistency is the key to building a loyal consumer group. Social media is the most preferred way through which you can build the fan following and then transition them in a different channel like email.

 

4. Improving Collaboration with Industry

 
Improving Collaboration with Industry
 

Social media is a great platform which will help in growing the collaboration with the industry. The common form of collaboration is influencer marketing and is also very effective.

 

Although social media is not just a platform for influencer marketing it is also a brand that will help to collaborate and link with the audience even if you just share the post. If you are not on social media than for collaborating with the industry you have to write a dedicated email or can also host the webinar. This is the best way especially for start-ups to attract their target industry.

 

5. You Can Add Credibility

 

If the audience is researching your brand before purchasing any product, the first place they will look out for your brand is your social media account. Through your social media account, consumers can check the discounts or check whether you have a quality product or not.

 

The prospects also look out for the likes and fan following that will show the credibility of your business. If the prospects check that your business has a good consumer base then it will boost prospects’ confidence to make their first purchase. So, to create social media accounts hire a WordPress developer that will make your account strong. Social media is a great way to check the reputation of your consumer.

 

6. Improve Referrals

 

One of the advantages is that social media is the virtual world of word-of-mouth platform. 71% of consumers buy the product from the brand through social media referrals. There are many businesses like Evernote or Dropbox that are based purely on referrals.

 

So, what are the ways to improve referrals? You can start it by providing a great service so that the consumer can be happy with your products. If you already have a collection of the amazing products then you can showcase them on the social media accounts so you can think of running the contests.

 

7. Build Your Own Brand

 

It is not important if your business is B2C or B2B but it is important to make your own personal brand. In the marketing field, there are certain experts that showcase their talent through social media that will help in growing their business.

 

So, think of the ideas that will help in building your brands. You can share the content like video, images, or live content that will help in building up your own brand.

 

8. Get the Feedback From Audience

 
Get the Feedback From Audience
 

When you launch a new product or service then it is very important for a brand to know about the feedback of the consumer. You can ask them certain questions like is the product safe? Is any feature missing? Is the price suitable?

 

So, to get answers to all these questions it is very important to know about the feedback for the audience.

 

Where to Start?

 

You have got all the examples about the impact of social media on the growth of your business. Now, it is time to think when you will start.

 

If you have a social media account, you have to look for the posting schedule. You can’t build the social media account overnight but you have to plan all the things so that you can return over a period of time.

 
Author’s Bio
 

Myself Gaurav Saraswat and I serve as an SEO executive at leading WordPress Development Company Techno Softwares, You can Hire WordPress Developer from Techno Softwares.

 

Designation: SEO Executive

 

Social Media: Facebook & Linkedin & Twitter

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

3 Powerful Content Ideas for Your B2B E-Commerce Email Newsletter

 

Bringing in over $40 for every $1 invested (talk about huge ROI), email is one of the most cost-effective and time-tested digital marketing channels that’s particularly useful for B2B businesses. Here are a few concrete numbers explaining why:

 

– B2B marketing emails see a 23% higher click-to-open ratio than B2C emails.

 

59% of B2B marketers cite email as their top channel for revenue generation.

 

79% of B2B marketers find email to be the most successful channel for content distribution.

 

So, the power of a well-thought-out email newsletter is crystal clear. The question is – besides sending the usual promotional emails (which are, more often than not, ignored) with special offers, seasonal discounts, and personalized promotions, what can you offer to your newsletter subscribers? How do you keep them engaged with your brand using content instead of making them hit “unsubscribe” with repeated direct promotions?

 

As challenging as this is, here are top three powerful content ideas for your B2B e-commerce email newsletter to keep your subscribers interested:

 

• Listicles

 

Creating and sharing quick and easy-to-read top lists of virtually anything related to your industry is one of the best ways to keep your subscribers hooked. The subject line for this type of email should crisply explain what the recipients will gain if they go through the entire content.

 

According to studies in psychology, our minds react favorably to listicles as they provide a sum of information we would otherwise have to amass by going through separate articles, reports, or statistical analysis – all of which require additional time and effort.

 

It goes without saying that the more comprehensive the list, the more value that it holds for your subscriber. However, make sure the long list is scannable with properly formatted bullets and catchy font. Likewise, the more creatively you write the content itself – with the right blend of humor and statistics – the higher are the odds of it being enjoyed and shared by your audience.

 

Curated Content

 

To build credibility and exhibit thought leadership, every business owner should keep in touch with the latest events in their industry and share them in a personalized, easy-to-digest manner – such as an email newsletter.

 

That is, delivering handpicked information and content relevant and useful to your target audience is a great way to present yourself as a valuable source of information, rather than just promoting your products or services.

 

Such emails can be in the form of a biweekly or monthly series and, in addition, it’s a good idea to deliver the gist of each piece by writing a short blurb and place a link to the entire article.

 

Success Stories

 

You may think of it as self-promotion, but if your clients used your product/service and it helped them grow their own business or benefitted them in a substantial way, then don’t hesitate to share that information with the rest of your subscribers.

 

You can create a short case study that illustrates exactly how you contributed to the success of another business. As your subscribers are also obviously keen on growing their own businesses, sending an occasional case study would be appreciated by the readers and they’d love to dive deeper into what you have to offer.

 

Over to You

 

While there are many other tactics you can use to keep subscribers engaged, the ones discussed above are relatively low-effort and high-rewarding ones that you can implement right away. Plus, all three of these tactics will contribute to building your brand’s thought leadership within your industry.

 

Lastly, make sure to use your brand’s unique voice in every newsletter you send out and always be authentic.

 
Author Bio:
 

Aanya Rachel is the Content Manager at The Address, a coworking space in Ahmedabad. She loves sharing her industry knowledge and insights on topics related to coworking, real estate, business, and startups. She enjoys live music, traveling, and reading comic books.