How to Find Long-Tail Keywords and Rank for Them

 

How to Find Long-Tail Keywords and Rank for Them

 

What are the Long-tail keyword:

 

Long-tail keywords are the keywords that are used in the search queries by the people over the internet. More specifically long-tail keywords generally have more keywords and reside at the long tail region of keywords vs search per month graph, which is shown below.

 

So from the graph, we can observe that some specific keywords attract all the attention of people and people mostly use those keywords only for a maximum of their searches. For example, if a person wants to buy a book online then he or she will be very specific about the keywords to use as the title of the book, author of the book. So, in this case, you have to use these keywords along with few others so that the search engine chooses your site over the others.

 

But there is a myth that generally keywords consisting of more than 2-3 words resides at the long-tail of the above curve. I am here to bust your myth and make you understand about this matter in detail.

 

The effectiveness of long-tail keywords also depends on the topic that is being searched on the web. For example:

 

Case 1: people generally use the two keywords “rental cars” to search for rental cars available in their locality instead of “rental cars at ABC lane for 500 bucks only”. So if you use the later as your keyword to get traffic on your website then I will get little attention and lesser traffic. But, the first keyword will attract more traffic.

 

Case 2: people generally search for “how to change electric fuse” rather than “change fuse”. Here you can see that people will opt for the link which will have the keywords from the first quoted line.

 

So, from above it is clear that traffic on your website doesn’t depend on whether you are using long keywords on not, rather it depends on the topic that you are working on. From here we can categorize the long-tail keywords in two groups.

 

Long-tail of broad topics:

 

In this section comes the search queries which have few high volume search terms and large variation can be observed in the keywords. A good example will be the search query “how to boot pc”. These keywords will have large volume i.e. these keywords are used in a large number of searches and you can also see that people will be searching for the same thing yet use different keywords i.e. there is a large variety of keywords. In this case, to achieve search engine optimization you have to use the most weighted keywords, in this case, it will be “boot” and “pc”. In this way, your website will be ranked in a good position due to the use of weighted keywords as well as other keywords which also tend to bring some extra traffic to your website and grow your business. But, in the case of a broad topic, there are lots of sites which use the same keywords to attract traffic and they all get a nearly equal amount of traffic. So, using weighted keywords in case of broad topics doesn’t cause much change in the rank of your website. So, you can focus on other features of your website to make it more user-friendly and search engine optimized to rank up. Now how to find the perfect keywords for your website for any broad topic you choose to work on. You have to choose the keywords for your website then you go on any online site to see the traffic received by sites according to the keywords they use. Site Explorer is a good option to search the traffic received by the keywords you choose. There you can look at the sites and the keywords they use to get ranked in the top 5. You can also check the most used keywords and finally, you should check for the traffic they receive daily.

 

Topical long-tail keywords:

 

These are the keywords that are about specific topics and only specific keywords are needed to search the web. These keywords belong to the topics that are not a part of any big topic. For example “keyword eating” is not related to any broad topic so less traffic is already expected at the website related to this topic. Now the broad topics and keywords related to those are eliminated, here you need to focus on the long-tail keywords and their selection as in this case the competition with the other websites is going to be high. So, to rank up you need to use long-tail keywords to attract more traffic. In this region as the keywords don’t have much weight so you have to rely on the cumulative effect of each keyword. Now, you can select your topic and individual keywords and use modifiers with those keywords to attract more traffic. For example, your website is selling rubber bands. So, again you can go to site explorer and search for modifiers that can be used with your keywords. Another way to attract traffic towards your website whose topic is not part of a broad topic is to create FAQ links at the end of your well-established website. Sometimes people become curious and may go to the website. Though it is an optional case. So in the case of topical long-tail keywords, it is necessary to use proper and right keywords to attract traffic to your website.

 

Let us sum up all the things that we discussed. For broad topics, you must use more weighted keywords to attract much more traffic and in topical long-tail keywords, the keywords are less weighted and the sites are also less popular and not a part of a broad topic. So, use the above-detailed tips and get ready to start your work and earn some fortune. Good luck for the journey ahead.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Best Competitive Measurements of SEO For E-Commerce

 

Best Competitive Measurements of SEO For E-Commerce

 

There. On-page SEO is essential but complicated if you want to bring a lot of organic traffic send increase sales on your eCommerce website. There are a lot of articles on the web, but there are very few articles which comparatively meet eCommerce entrepreneurs needs.

 

Today here, we have discussed some of the basics of SEO Services in Noida. It will eventually help you to increase your search engine rankings. If you do things correctly, it will give you success.

 

For all the general entrepreneurs, e-commerce SEO seems like a colossal task, but it is not if you understand the basics. If you have an eCommerce website with a lot of products than the eCommerce SEO might same as a mountain, but have patience, execute strategies, and it will help you in speeding up the processes.

 

The following, we have mentioned some of the best aggressive measures of SEO for e-commerce:

 

 Using the Right Keywords:

 
Using the Right Keywords
 

When it comes to on-page SEO, keywords matter a lot. But you should not flood your product titles and descriptions with the keywords. Instead of that, you need to present them correctly.

 

You should insert your main keyword in the product title, product description, the meta description, image name, image alt text, image description, etc. It is also essential to insert LSI Keywords; all these things will help you in getting better search engine rankings.

 

 Conducting Competitor Research:

 

If you don’t know anything about how to start your on-page optimization for your eCommerce website, then there is one thing which you can do and get to know all the things that you need to do forward. You must know who your competitors are, go and have a brief check upon them. You will have one good idea about what do you need to do forward. And the large competitors in a field would have already optimized their websites so if you go there, then you can find a lot of things which work. Therefore, conducting your competitor’s research is worthy.

 

Try to find the keywords for which they are ranking India homepage or their top product pages. So, keep researching keywords on your competitor’s website and also on their landing pages to know no for which keywords they are optimizing those pages. You will get a lot of ideas if you perform this research.

 

 Optimizing Product Pages:

 
Optimizing
 

Product pages are an essential part of your e-commerce website. Therefore, you should invest a lot of time optimizing your product pages in all ways possible. Sweeping motion, store owners only write the title, a little amount of text, an image and sometimes video too. This way, your website is never going to get good rankings on Google.

 

You need to put a right amount of description with all the keywords because Google will only rank your website if it gets to know what is in your website and for that, you need to put all your primary keywords and LSI Keywords in the product page.

 

Things you must do on your product page:

 
1. Product Name
2. Image Optimization
3. Insert a Video
4. Customers Reviews
5. FAQ Content
 

You must perform on these things on your product page. Because on showing these things, a lot of benefits like it will increase the trust of the customer, it was a give you higher rankings; it will make your product page look professional, etc.

 

 Wrapping It Up:

 

Perform all these competitive SEO measurements and be patient. Soon you will see that your hard work will start paying you off. SEO is a never stopping competition. So, the harder you work, the better you get the results.

 

SEO might not be natural for everyone, especially Voice SEO. If you are also having problems in doing SEO for your website, then don’t worry SEO Services in Noida are here to do SEO of your website for you. SEO company in Noida provides the best SEO results within months. Feel free to contact them.

 

Lastly, if you have any questions regarding Competitive Measurements of SEO for eCommerce, then write them in the comment section. And if you liked our article then. Please share it with your friends and colleagues as it will help them a lot if they’re going through a similar problem.

How To Rank High By Optimizing Your Website For Voice search?

 

How to rank high by optimizing your website for voice search?

 

From the dawn of the internet, marketers are trying to optimize your websites for the target audience. All the steps are taken to invest in content marketing and SEO.

 

These two terms can be related and adding value can help rank websites faster. To drive traffic on the site, it is essential to know what customers want and what they are searching for.

 

Until recently, everything was going traditionally. The search queries were made with specific keywords, phrases which appear naturally. Well, not anymore. Things are about to change for the good. Voice search by Branex shows the importance of voice search and how can brands owners leverage voice search..

 

The trend is expected to increase by the year 2020 to at least 50%.

 

Based on the above stats, it is essential to understand the voice search when it comes to SEO. Your website should be ready for it.

 

Things are different when you speak

 

When you do a text-based search, we tend to eliminate the words which are not related. We can cut-down usually take the first few results and go with that.

 

We talk to the machines the same way we talk to each other. We must use complete sentences for the machine to understand what we mean. If we want to search the same query with a voice search, we will say, ‘Where is the cheapest restaurant in New York?’

 

This will help the search engine understand what the user is looking for.

 

Start with the long-tail keywords

 

Just like old times, long-tail keywords are now back in action. If you want to beat your competitors, you must use long-tail keywords to understand the essence of the search done by the user.

 

Now, let’s look at some of the critical factors that can help you optimize the SEO of your website with voice search.

 

1) Page-Speed is vital

 

If your website is not loading fast, Google will consider it as a weak candidate to rank in search pages. A site that loads fast has higher chances to rank in Google search.

 

There are online tools that can help in figuring out what is consuming the most time. You can eliminate those items to speed-up your website.

 

2) An F.A.Q page will help

 

A user who visits your website will come to your website to learn something about your business. A detailed F.A.Q page will help the user get all the answers in just one page.

 

In a voice, search users are searching for products or figuring out things. In a F.A.Q, everything is present. Think of all the questions that a user can think and write down those answers. F.A.Q page is an excellent way to show up in search results. A faster way to educate users on things which they are searching for.

 

3) Instead of long content, focus on valuable content

 

Some people still consider great content as a medium to get a high ranking. The thing is if the content is long and not value what is the point of that content? The core of content on the website should be to create value. If the content is not engaging users, educating them, users will not stick to the website. Moreover, if the session time (time of page) is less, Google will consider website as an ordinary website, and it will be difficult to make room on Google search pages.

 

4) Mobile-friendly content

 

Mobile is the core of voice search. If you want to appear in search results, you must write for the mobile users. Most of the users are now searching for everything on the mobile. In mobile also the focus is on voice search. If you take a long-tail keyword and optimize them for mobile, it will be easy for your brand to get noticed by Google and the algorithm will consider your band to rank in Google.

 

5) Keep the tone conversational

 

One important thing that you need to focus while writing content for your website is the tone of the content. As mentioned earlier, when searching content, it is easy just to put keywords, and people will search those keywords. Your brand will automatically appear at the top pages of Google.

 

To wrap it all up

 

Keeping things in check is necessary. If you want to appear in the search results, you must focus on the voice search. Moreover, by following the tricks mentioned above, you can give an edge to your brand.

 
1
 
Author Bio:
 

I’m Muhammad Osama qualified SEO professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

Should a business owner worry if his website traffic is increasing day by day but by fake means?

 

Guess, the person should.

 

There were days when people used to think that spam is nothing but the irrelevant emails that keep entering your email inbox.

 

But then the providers of your email service brought the spam blockers into action and all of it stopped all of a sudden. It had definitely made you happy, didn’t it?

 

Yes, definitely it did.

 

But as now you are an owner of a website, spams return all over again.

 

And, these spams are nothing but fake traffic.

 

Now you’ll be wondering about what fake traffic is. Let me help you with it.

 

What Is Fake Traffic?

 

Fake traffic is nothing but the kind of traffic that gets generated by several click farms, some software or even by bots. This kind of traffic is NOT human traffic.

 

This kind of traffic is usually created with the purpose of increasing the revenue that advertisement firms receive via “click-through” rates. Fake traffic shows a pseudo traffic rate that convinces businesses about their abnormally high traffic.

 

So, website traffic, be it fake or real, should be good for your business and especially for your Search Engine Result Page rankings, isn’t it? Why should a company avoid the fake traffic that their website is receiving?

 

Well, if such questions are running around in your head, then let me tell you that here in this article I am about to disclose 5 reasons for avoiding the same.

 

1. Issues with Google Analytics

 

Google Analytics is a free service that provides users with some basic analytics and statistics tools for several Search Engine Optimization and other marketing purposes.

 

In other words, it is the tool Google provides you with to, mainly, judge the performances of your SEO campaigns.

 
Issues with Google Analytics
Image Source: Pixabay
 

And, fake traffic is something that hampers the performance of this tool a lot.

 

So, the actual thing that you need to worry about is the fact that now spams are after your very own Google Analytics account.

 

As you can already understand, Analytics from Google stands pretty important when it is about your SEO campaigns. So, if it gets filled up with fake traffic, then it might become tough for you to assess the performance of your campaigns.

 

2. Overcrowded Server

 

An overcrowded server is something that business hates the most.

 

Yes, of course, if your website is facing issues for the traffic, the scenario turns suddenly into a nightmare.

 
Overcrowded Server
Image Source: Pixabay
 

And what else can you hate the most?!

 

These fake traffic generators fill your website with unwanted loads of traffic and as a result, your website faces crashes.

 

This results in an increase in bounce rate.

 

Yes, why not, if the real traffic that arrives at your site genuinely to make a purchase or to seek help, they eventually generate hatred for your website.

 

This results in poor feedbacks and low ROI.

 

3. Slow Loading Speed

 

This is connected to the very previous point.

 

So, when you receive a huge amount of traffic, you feel happy.

 

But, all of a sudden, your happiness flies away when you find that none of them is making any purchases and neither filling up the contact forms.

 

These occurrences make it clear to you that some bot is creating all these hassles for you and all of this traffic is, apparently, fake.

 

This traffic that you have been receiving, will eventually bring down the loading speed of your website as the higher the number of websites visits you receive, the more overloaded your server becomes and this directly leads to slow loading speed.

 

And if this happening keeps on continuing, the genuine crowd of your potential buyers face this issue regarding loading speed, severely increasing the bounce rate of your website.

 

4. Hampers Your Reliability

 

So, what happens when a person who was genuinely willing to make a purchase from your website, faces several issues on your website before even properly landing on it?

 

You’d answer would simply by saying, the person would try sometime later.

 

But what if the person faces these issues each time, he/she tries to access your website?

 

Then things will become worse.

 

The person will post bad reviews about your site, share bad feedbacks verbally with other people who would have made a successful purchase.

 

This will severely affect your reliability and more importantly the goodwill of your brand. And this scratch on your company’s goodwill will be there for a good long time.

 

5. Severely Affects Your Ranks in SERPs

 

Didn’t someone tell you that the more traffic you receive, the higher goes your rank in the Search Engine Result Pages?

 

Yes, this is absolutely correct.

 

But there is an issue.

 

If the traffic that you are enjoying is getting generated by bots, which means that they are nothing but spams, then problems arise.

 

And this not such a problem that you can be ignorant about. This high rate of fake traffic hampers your ranks in the Search Engine Results, severely.

 

As Google rates a website depending on their relevance, if they find that your website has a very high bounce rate of genuine users, your rank will gradually see a declining curve.

 

Conclusion

 

So, if you notice that your ads are not getting loaded or you feel any suspicious activity regarding your website traffic, do not panic.

 

Stay calm and take the necessary action.

 

But if you behave reluctant about this unwanted occurrence of fake traffic then you might land into a grave problem.

 

Let me tell you why.

 

Supposedly, if some random advertisement company issues any sorts of complaints against such an abnormally high traffic for being fake, then the latter might face charges for the same if it fails to prove that the traffic generated on their website is genuine.

 

So, at the end of the day, it is always a wiser decision to stay away from any sorts of fake traffic.

 

I hope this article has helped you enough in understanding what issues fake traffic can cause to your business and why you should stay away from such traffic.

 

If you have any further queries, you can just contact us directly on our business email id or you can just simply give us a call.

 
Author Bio:
 

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.

6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

Tips on Measuring Your Digital Marketing Campaign

 

Tips on Measuring Your Digital Marketing Campaign

 

The ads that one comes across while surfing on Facebook, Instagram, or any other online sites are nothing but digital marketing. A digital marketing campaign is a marketing strategy adopted by companies to increase their brand awareness and visibility amongst the audiences and various other online digital platforms. It’s an excellent way for the companies all over the world to establish their strength and position in the market.

 

Now the question is how do you start the campaign? Basically, the digital marketing campaign starts with the planning where you make a rough outline of your strategy. Then, the next step is development where we start to implement the outlined marketing strategy that was produced in the first step. Finally, the management which tells how much the strategy has worked and has been a success. Out of the many strategies. There are a lot of well-known digital marketing agency of Australia which offers many digital services to various companies all over the globe, one of them being ppc services Sydney that offers a proper PPC solution.

 

With the technology upgrading, the companies have learned new ways of promoting and earning money. Digital marketing has made it easy for these companies to grow their target audiences by promoting their companies through advertisements on various digital platforms. However, just giving the ads doesn’t solve the entire problem. Measuring the digital marketing campaign is an important step for any company seeking these digital strategies. For any company it becomes compulsory to check the success rate of their campaign and to what extent have they made an impact on the various digital platforms.

 
Digital Marketing
Source: Pinterest
 
Following are the tips to be restored in mind while measuring any company’s digital marketing campaign:
 

1. Sales:

 
Sales
Image Source :forbes.com
 

Sales are the best indicator for checking whether your digital marketing campaign strategy has worked or not. If you see that after your campaign, your online as well as on-store sales have taken a toll it simply means your strategy has been effective in improving your position in the market as well as on digital platforms. So, to measure your digital marketing campaign, sales are one of the effective tools.

 

Also Read: Digital Marketing Strategies to Increase Online Sales

 

2. Using effective tools:

 
Using effective tools
Image Source : itechbuddy
 

There are various online tools which help in measuring the digital marketing success rate of companies. Some the effective tools include, Google analytics which helps in analyzing the overall performance of the website, Google alert which is used as a social media tool, webmaster which keeps a thorough check on the things going within the website and so many more. Such tools basically control what goes on the websites and help companies in analyzing their performances depending upon the reach of their websites which they check with the help of these tools.

 

3. Traffic:

 
Traffic
Image Source: amazonaws
 

Traffic means how many visitors checked or open your website and showed interest in it. It shows how much data has been sent and received by the website. One can analyze the traffic on a website using the tools itself. High traffic on a website is an indicator of how well your company is doing because of the digital marketing campaign. It’s indirectly related to more sales of the company meaning the company earning more revenue than it did before the campaign.

 

4. Calculation of impression:

 
Calculation of impression
 

By impression, we mean the reach of your website. How many people have actually opened your website is what impression means. It’s usually when the company’s website leaves a good impression on the audiences that it leads to the high impression on a website. It’s like a measuring tool telling how many times your company’s ads were shown on various digital platforms.

 

Evaluation is an important step involved in a digital marketing campaign. You cannot know how your company has been affected by the digital marketing strategies if you haven’t evaluated your campaign’s success rate. For companies to improve their digital presence, they opt for a variety of services. A digital marketing company in Sydney offers an effective chance to gain influence on various digital platforms all over the world. Now, to know if this and many more services have worked at all, make sure to analyze how effective your campaign was. It’s only when a company evaluate its performance it knows where it stands in the real market with all the other companies in competition.

 
Author Bio:
 

Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link-building, social media marketing, and many more.

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

5 Simple Steps To An Effective Digital Marketing Strategy

 

5 Simple Steps To An Effective Digital Marketing Strategy

 

B2B businesses in 2018 arrangement to build their interest in Email, website and social media marketing according to MarketingProfs. Enterprises are trying their best to develop their sales and lead online. So, to get higher conversion it is essential for you to pay more focus on the strategy you are using for different online marketing channel, And you must have a strong understanding of them.

 

So, below are the best five techniques to get your online marketing strategy on the strong ground.

 

1. Understand Your Target Market

 

It is essential to move around your target audience and know their characteristics. There are number of businesses make a customer avatar or persona to dive profound into both their statistic and psycho graphic features. Neglecting what customer want for you is a solid reason behind falling of many businesses. They only focus on the product or services they develop, they take it as a fascinating and start marketing it. If you follow this without knowing your customers, then you are pursuing a losing fight to reach on top.

 

Take a gander at your present customer base if you have one. What are their key demographics? Take a survey to know more about what they want.

 

There are organizations that emphasis exclusively on target statistical surveying. If you have a good budget, put resources into this.

 

If this is another endeavor, surveying people who are in your target specialty. Then look for where they are on the internet and begin to join those groups or discussions or social media platforms.

 

2. Give them what they need

 

When you have a reasonable understanding of your target group, the 2nd step is to discover what they need and make products or services they require. When you know your market well, it’s anything but difficult to identify regions where there is execution or quality hole that you can fill.

 

3. Convey the Goods

 

When you locate a hungry group of people who are urgent for your products or services, your next step is to think how to put particular services in front of them with a convincing offer.

 

Contingent upon your business model, this includes eye to eye or physical contact, or you may have exchanges online using your site.

 

Before you can make your offer, you have to consider the expense of your product or service. You can look into your rival valuing, evaluate production and conveyance costs for the correct net revenue. You can likewise consider the psychological esteem that your merchandise give to your target showcase.

 

4. Pick the Right Promotion Method

 

There are a variety of promotional methods which can make anybody confounded. Some of the promotion methods include:

 
– Promotional Method Using Offline Path,
– Promoting in on TV,
– Facilitating or sponsoring events,
– Promotional things,
– Coupons,
– Send direct Email,
– Systems administration in the network (Meetup groups or Chamber of Commerce),
– Online Promotion Methods,
– Search engine optimization (SEO) procedures,
– Social media paths like Facebook, Twitter, Google, Instagram Pinterest, YouTube, and LinkedIn
– Email list,
– Online promotions,
– Blogging,
– Podcasting,
– Article Marketing,
– Online Events or Livecast,
– Mobile,
– Search marketing.
 
The aim here is to discover the channel that has the most incentive for your business.
 

The way to fruitful marketing regardless of what methods you utilize or products you elevate is to keep it concentrated on your prospects. Continuously begin with what they need, and work your way back to your offer from that point. If you know them well, give what they need and take them to where they can see your offers.

 

5. Build up an Effective Marketing and Communications Plan

 

When you have finished the fundamentals, you would now be able to consider how you will manage the traffic.

 

Here is the thing that you need to center around when planning your campaign:

 

What is the objective of your campaign? Would you like to construct more brand mindfulness, increment leads, and sales?

 

What is the message you need to pass on to your target showcase?

 

What communication channel would you like to utilize? What bodes well based off what you think about your target advertise?

 

What sort of media will you send? Video, infographic, messages or will you utilize a coordinated methodology?

 

Keep in mind that the achievement of your marketing communications designs depends on your capacity to create the correct message at the opportune time, conveyed correctly.

 
Author Bio:
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Content Marketing Is Dead: Create Content With UX In Mind

 

Content Marketing Is Dead: Create Content With UX In Mind

 

Depending on who you ask, content marketing is an evergreen strategy or content marketing is dead. No one is on the fence about this one. It’s either all or nothing.

 

However, take a moment to look at the results of your current content marketing strategy. Is it working? Is it worth the money you pour into crafting incredible pieces of content? If you’re honest, probably not. If the strategy so many experts say works is failing for you, what else is there?

 

It’s a question many businesses and entrepreneurs ask themselves. After all, would you keep buying the same Facebook ads if only a few users converted? Not at all. Go ahead and take a moment to mourn the death of content marketing. A new player has arrived and it’s changing the way everyone experiences content online.

 

Sea Of Endless Content

 

Did you realize there are over 2 million blog posts published daily? Why so much? Some of them are just ramblings from random people, but others are because content marketing is supposed to work. Of course, that number is just for blog posts. In a single minute, 400 hours of video are shared and Snapchat users watch nearly 7 million videos.

 

It’s no wonder content seems so meaningless anymore. When was the last time you remember truly engaging with a piece of content? This is why people just skim content. There’s too much out there to take the time to read anything. Plus, most of what you need to know is just in the headlines.

 

Marketing Content Doesn’t Appeal

 

People don’t like marketing content. It’s too pushy and isn’t exactly useful unless you’re looking for that specific product or service. Of course, businesses think it’s the most wonderful thing since binder clips replaced paper clips.

 

What businesses think doesn’t matter. It’s a harsh truth, but get used to it. Content marketing is dead because no one likes to waste their time reading an ad. It’s boring. There’s a reason Super Bowl commercials are so popular. They’re different from standard ads.

 

If you’re using content for marketing, it needs to be better than any Super Bowl ad and far more useful. It’s content that’s appealing and engaging that attracts readers to your business, not a rambling post about how great your products are.

 

Humans Aren’t Search Engines

 

Absorb this for just a moment. Humans aren’t search engines and shouldn’t be exposed to content made for search engines. People don’t think like search engines. They aren’t just looking for some keyword. They don’t care about keyword density or anything else related to SEO.

 

Skip SEO. Get it out of your mind right now! It has far too many negative connotations about keywords, headings and so on. Besides, who has time to truly study those long keyword reports all the time?

 

All humans want is content that focuses on them. This is where user experience (UX) starts to come into play. As the phrase implies, it’s about the user’s experience, not the brand’s bottom line.

 

Take the human search engine for instance. Article One Partners is comprised of over 40,000 researchers across the globe that does what Google can’t. The company gathers concrete data to specific queries. While Google works great for some things, it can’t solve all your problems.

 

When people read content, they want it to solve a problem or tell them something they didn’t even know they needed to know until right then. It’s the difference between content that just fills time versus content that stops time. Stop catering to search engines. If you’re crafting content with UX in mind, readers will find it. They’re much better at digging out the good from the bad than you might think.

 

The Rise Of Influencers

 

In keeping with humans wanting a more human experience with content, it’s important to cover the rising popularity of influencers. At first, a blog post might seem legitimate. It covers the basics, but wait! That’s all it does. This is sets influencers apart. They are experts in their respective fields.

 

Instead of people having to hunt down content via search engines, they follow influencers to help them find in-depth content on the topics most important to them. It’s the difference between trusting a complete stranger and your best friend. Plus, it’s all about the experience.

 

Influencers don’t just say “here’s some content, read it.” They tell their followers why to interact with. They also interact with their followers. As a result, content becomes a true experience. This is why content marketers have to go beyond content and start working alongside influencers to see their content reach the right people.

 

Influencer marketing is 11 times more effective than traditional marketing methods. That’s why 48% of marketers are increasing their budgets to focus on influencer marketing. They’re trying to help create that experience that helps set their content apart from the rest.

 

NinjaOutreach’s Twitter and Instagram influencer tools help you search for the top influencers on two of the top social networks. Instantly see the most respected influencers in any niche, no matter how popular or obscure. Of course, searching for them is only half the battle. The next part is getting them to help you out.

 

The best way is to use personalized messages, but this isn’t easy when you’re trying to contact multiple influencers. Simplify and speed up the process with personalized templates from NinjaOutreach. Not only does it make sending messages quicker, but you’re also able to fully track interactions with each message to better calculate your ROI.

 

Content Isn’t Just About Words

 

It’s not about the words you use or the frames in a video. Content marketing is dead because somewhere along the way, content lost any type of meaning. It became just words or just frames. People are better off just reading a dictionary and hoping for the best.

 

Think about the last 10 blog posts or articles you read. How much of them do you remember? Did they just seem to blend in with everything else you’ve read? Probably. If you’re lucky, one of them might have stood out.

 

Even if you pepper your text-based content with images or make your videos look like blockbuster action films, you still need meaning. If it doesn’t have the special something that makes a reader stop and go “I want to slow down and read every last word,” it’s just words and forgettable words at that.

 

Basic UX Principles For Content

 

So how do you get past traditional content marketing and create something better? While content marketing is dead, content is still useful if you do it the right way.

 

You’re not a UX designer and you don’t have to be. Most people see UX and write it off as something that’s just for web design or product design. Think about your latest blog post. Wasn’t that a product in its own right? Yes. If you answered no, take the blog post down now.

 

When you create something that your consumers will interact with, it’s a product or service. Your audience are consumers of content. Create a real product for them to consume. This means using at least the bare basic UX design principles, including:

 
• Useful – Every product must be useful.
• Usable – If a product isn’t usable, it’s useless.
• Desirable – Make people want the product.
• Findable – Products shouldn’t be overly complex.
• Accessible – Everyone should be able to use the product.
• Credible – People should trust the product.
• Valuable – Products must offer some type of value.
 

The User Experience Honeycomb should help you remember these each time you create new content.

 
User Experience Honeycomb
 

Do your current blog posts and articles follow these basic principles? If not, this is why your content marketing strategy isn’t nearly as effective as you’d like.

 

Let’s take a moment to apply each of these to a standard blog post by asking a few questions:

 
1. Is this content useful to the reader or just to the business?
2. Is the content easy to read or is it filled with big words and jargon? Is it filled with keywords or unrelated links to products that distract the reader?
3. Is there anything about this content that’s unique? Would a reader choose this over anything other blog post?
4. Is the content difficult to consume? Are their sub-heads to break things up? Are paragraphs short and easy to read?
5. Can people consume this content on any device or screen? Is it truly accessible to everyone?
6. Does this content inspire trust? Would readers feel doubtful after reading this?
7. Does the content give readers something in return for their time? Do they feel as if they received proper value for the cost of their time?
 

Content Is Its Own Experience

 

Rollercoasters, weekend hiking trips, concert festivals and visiting new countries are experiences. However, content should be its own experience. It’s rare to find content that leaves you feeling like you just had a unique experience.

 

It doesn’t have to incredibly life changing. Maybe it could be like trying your new favorite food for the first time. The idea is to create a memorable experience. This is what UX is all about. UX design attempts to take something bland and boring and turn it into an engaging experience that keeps people coming back for more.

 

This is why some blogs never have to go viral to succeed. They just continue to create content with UX in mind. Each piece stands on its own and makes readers want to keep coming back to see what’s next.

 

Naturally, this doesn’t just apply to blog posts. The same holds true for videos, infographics, email newsletters and any other type of content you might want to create.

 

Creating An Emotional Connection

 
Emotional Connection
 

Didn’t that image make you just want to hug and squeeze the cute little penguins? Who wouldn’t! That’s the kind of emotional connection your content needs to create.

 

People are naturally emotional. You could give them facts for hours, but until you say that one thing that connects them emotionally to your product, they might never buy.

 

This is why so many articles and blog posts have an image with them. It instantly grabs attention and the reader is already forming an emotional connection before they’ve read anything more than your headline. Hence, the penguin picture. Before you even read what was below it, the image had affected you on an emotional level, even if just a little.

 

Use your content to go beyond marketing. Create that connection by appealing to their problems. Give them answers to questions that constantly plague them. By catering you content to their needs and focusing on their experience, you not only build an emotional connection, but build trust as well.

 

It’s a win-win for everyone. You’re still marketing, but instead of it feeling like an annoying telemarketer, it feels more like a friend gently suggesting a product. Which would be more effective for you?

 

Give Readers A Reason To Stay

 

Once you’ve created that emotional connection, you’re not done. A romance novel is full of emotion, but it’s the underlying plot that makes readers stay. Your content needs a plot. This goes back to the value part of UX. Your content must provide value. This doesn’t mean begging them to download a free ebook or contacting you for more information.

 

Instead, give them step-by-step guidance on how to tour Paris like a local. You might casually mention your translation app for better understanding French. Instead of just pushing the benefits, you’re giving readers true value. You’re helping them have a better vacation in Paris. Instead of just seeing the usual sites, you’re giving them an insider’s look.

 

It’s this type of content that makes readers trust your business and want to see what else you have to give them. It may take several pieces of content before they make a purchase. They may also decide to never make a purchase. However, they might just help your content go viral.

 

Understanding The Power Of Viral

 

Who hasn’t wanted their content to go viral? It’s actually easier than you might think. When you create content with UX in mind, you’re creating potentially viral content. For content to go viral, it has to engage the reader. Creating content that serves as an experience is engaging.

 

This leads to people sharing the content with others. Even if they don’t buy, the people they share it with might. Think of it as organic marketing just by following UX design principles with your content. Keep the User Experience Honeycomb with you the next time you create a blog post, article or video and you’ll see that while content marketing is dead, content itself is very much alive.

 

Excerpt: Forget everything you know about content marketing because content marketing is dead and gone. To succeed, think of the user and start creating content with UX in mind.

 
Author Bio:
eric-czerwonka-buddy-punch

Eric Czerwonka is an entrepreneur and co-founder of Buddy Punch, an employee time tracking software company founded in 2013 that provides employee management solutions for any small and large companies alike – anyone with employees from startups right to corporations and anyone with a remote team to manage.

 

In the future, Eric hopes to continue to fit each problem with the correct solution through the use of technology as well as innovation. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison.

How small business can improve website traffic fast?

 

How small business can improve website traffic fast?

 

Sustaining your presence in the world of internet is a landscape that is essential for the business to survive. But this may seem challenging to a unit that not heavily expanded and also has a limited budget. Latest research shows that around 17% of small businesses tend to be active on digital marketing means and have adopted the SEO techniques. In other words, it means that majority of the units are missing out on opportunities of growth and survival.

 

At this point of time when you are forced to think that effective marketing is out of your budget, and is only for huge companies you just missed out on the techniques of the Search Engine Optimization and digital marketing that may turn to be your biggest investment, especially for the business that you need to expand.

 

While you are a small business, you may think that it is not possible for you to compete with the big brands, but there are various SEO techniques that you can use to improve your rankings and make your business a strong contender. Below mentioned are a few techniques to follow.

 

• Secure business listings on Google My business:

 

Google My business is one of the tools that is useful for small businesses, also it can be said that it is specially designed for local business. Getting listed on My Business by Google permits you to avail the details about your company online, like description, services, contact information and photos. Also ensure that these details of your name, address and phone number remain constant across all the online platforms.

 

• Focus on Long-Tail Search Queries:

 

Long-tail keywords tend to be more of a profitable idea for the search engine rankings of small businesses. What one can for keyword optimization is focus on specific, longer search queries that give an easy representation of the customer intending to buy the product.

 

• On page Optimization Techniques:

 

Optimizing on page has several of the components to be considered such as title tags, Meta descriptions and speed of the page. All of these factors affect the overall search engine ranking of your webpage. Ensure that every page on your website has a unique title tag and Meta description that involves presence of keywords and also delivers an accurate and informational description of the page. With the help of these, you can see that the search engine delivers the content to the correct users. Factors such as page speed are also considered by search engines such as Google while they rank the content of the webpage. If the page of the website takes much of time to load, then there are chances that user may not have enough patience to wait and watch the content on it. They will return back to the search results and continue their search on websites that quickly delivers them the answer to their question. Good loading speed will enhance the user experience and also reduce the bounce rate of your web page.

 

• Ask for reviews:

 

The technique of asking reviews is particularly useful for small businesses. Google considers the review mentioned while it ranks the website. The more the amount of positive review, the higher the rank your website or business may receive. Always ensure to encourage your customer to add reviews on your website, and also promote your product after the purchase.

 

• Link Building:

 

One way that you can choose to improve your ranking on the search engines is that you can show that you are an authority in your field. More the amount of high quality, relevant website links on your page, more is the amount of authority that your business or website may receive. In order to create more backlinks, all you need to do is create localized and relevant content and send it to the target market. This means you can write guest post, get along in local events or sent pages to the relevant directories.

 

Conclusion

 

Utilizing the techniques of Search Engine Optimization will offer you a landscape of benefits that can be availed by your business. These benefits are worth your investment. SEO will not provide instant results for your business, but what it will do is build a strong platform for expansion of your business in future.

 
Author Bio:
 

Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Social media services in ahmedabad.