6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

Tips on Measuring Your Digital Marketing Campaign

 

Tips on Measuring Your Digital Marketing Campaign

 

The ads that one comes across while surfing on Facebook, Instagram, or any other online sites are nothing but digital marketing. A digital marketing campaign is a marketing strategy adopted by companies to increase their brand awareness and visibility amongst the audiences and various other online digital platforms. It’s an excellent way for the companies all over the world to establish their strength and position in the market.

 

Now the question is how do you start the campaign? Basically, the digital marketing campaign starts with the planning where you make a rough outline of your strategy. Then, the next step is development where we start to implement the outlined marketing strategy that was produced in the first step. Finally, the management which tells how much the strategy has worked and has been a success. Out of the many strategies. There are a lot of well-known digital marketing agency of Australia which offers many digital services to various companies all over the globe, one of them being ppc services Sydney that offers a proper PPC solution.

 

With the technology upgrading, the companies have learned new ways of promoting and earning money. Digital marketing has made it easy for these companies to grow their target audiences by promoting their companies through advertisements on various digital platforms. However, just giving the ads doesn’t solve the entire problem. Measuring the digital marketing campaign is an important step for any company seeking these digital strategies. For any company it becomes compulsory to check the success rate of their campaign and to what extent have they made an impact on the various digital platforms.

 
Digital Marketing
Source: Pinterest
 
Following are the tips to be restored in mind while measuring any company’s digital marketing campaign:
 

1. Sales:

 
Sales
Image Source :forbes.com
 

Sales are the best indicator for checking whether your digital marketing campaign strategy has worked or not. If you see that after your campaign, your online as well as on-store sales have taken a toll it simply means your strategy has been effective in improving your position in the market as well as on digital platforms. So, to measure your digital marketing campaign, sales are one of the effective tools.

 

Also Read: Digital Marketing Strategies to Increase Online Sales

 

2. Using effective tools:

 
Using effective tools
Image Source : itechbuddy
 

There are various online tools which help in measuring the digital marketing success rate of companies. Some the effective tools include, Google analytics which helps in analyzing the overall performance of the website, Google alert which is used as a social media tool, webmaster which keeps a thorough check on the things going within the website and so many more. Such tools basically control what goes on the websites and help companies in analyzing their performances depending upon the reach of their websites which they check with the help of these tools.

 

3. Traffic:

 
Traffic
Image Source: amazonaws
 

Traffic means how many visitors checked or open your website and showed interest in it. It shows how much data has been sent and received by the website. One can analyze the traffic on a website using the tools itself. High traffic on a website is an indicator of how well your company is doing because of the digital marketing campaign. It’s indirectly related to more sales of the company meaning the company earning more revenue than it did before the campaign.

 

4. Calculation of impression:

 
Calculation of impression
 

By impression, we mean the reach of your website. How many people have actually opened your website is what impression means. It’s usually when the company’s website leaves a good impression on the audiences that it leads to the high impression on a website. It’s like a measuring tool telling how many times your company’s ads were shown on various digital platforms.

 

Evaluation is an important step involved in a digital marketing campaign. You cannot know how your company has been affected by the digital marketing strategies if you haven’t evaluated your campaign’s success rate. For companies to improve their digital presence, they opt for a variety of services. A digital marketing company in Sydney offers an effective chance to gain influence on various digital platforms all over the world. Now, to know if this and many more services have worked at all, make sure to analyze how effective your campaign was. It’s only when a company evaluate its performance it knows where it stands in the real market with all the other companies in competition.

 
Author Bio:
 

Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link-building, social media marketing, and many more.

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

5 Simple Steps To An Effective Digital Marketing Strategy

 

5 Simple Steps To An Effective Digital Marketing Strategy

 

B2B businesses in 2018 arrangement to build their interest in Email, website and social media marketing according to MarketingProfs. Enterprises are trying their best to develop their sales and lead online. So, to get higher conversion it is essential for you to pay more focus on the strategy you are using for different online marketing channel, And you must have a strong understanding of them.

 

So, below are the best five techniques to get your online marketing strategy on the strong ground.

 

1. Understand Your Target Market

 

It is essential to move around your target audience and know their characteristics. There are number of businesses make a customer avatar or persona to dive profound into both their statistic and psycho graphic features. Neglecting what customer want for you is a solid reason behind falling of many businesses. They only focus on the product or services they develop, they take it as a fascinating and start marketing it. If you follow this without knowing your customers, then you are pursuing a losing fight to reach on top.

 

Take a gander at your present customer base if you have one. What are their key demographics? Take a survey to know more about what they want.

 

There are organizations that emphasis exclusively on target statistical surveying. If you have a good budget, put resources into this.

 

If this is another endeavor, surveying people who are in your target specialty. Then look for where they are on the internet and begin to join those groups or discussions or social media platforms.

 

2. Give them what they need

 

When you have a reasonable understanding of your target group, the 2nd step is to discover what they need and make products or services they require. When you know your market well, it’s anything but difficult to identify regions where there is execution or quality hole that you can fill.

 

3. Convey the Goods

 

When you locate a hungry group of people who are urgent for your products or services, your next step is to think how to put particular services in front of them with a convincing offer.

 

Contingent upon your business model, this includes eye to eye or physical contact, or you may have exchanges online using your site.

 

Before you can make your offer, you have to consider the expense of your product or service. You can look into your rival valuing, evaluate production and conveyance costs for the correct net revenue. You can likewise consider the psychological esteem that your merchandise give to your target showcase.

 

4. Pick the Right Promotion Method

 

There are a variety of promotional methods which can make anybody confounded. Some of the promotion methods include:

 
– Promotional Method Using Offline Path,
– Promoting in on TV,
– Facilitating or sponsoring events,
– Promotional things,
– Coupons,
– Send direct Email,
– Systems administration in the network (Meetup groups or Chamber of Commerce),
– Online Promotion Methods,
– Search engine optimization (SEO) procedures,
– Social media paths like Facebook, Twitter, Google, Instagram Pinterest, YouTube, and LinkedIn
– Email list,
– Online promotions,
– Blogging,
– Podcasting,
– Article Marketing,
– Online Events or Livecast,
– Mobile,
– Search marketing.
 
The aim here is to discover the channel that has the most incentive for your business.
 

The way to fruitful marketing regardless of what methods you utilize or products you elevate is to keep it concentrated on your prospects. Continuously begin with what they need, and work your way back to your offer from that point. If you know them well, give what they need and take them to where they can see your offers.

 

5. Build up an Effective Marketing and Communications Plan

 

When you have finished the fundamentals, you would now be able to consider how you will manage the traffic.

 

Here is the thing that you need to center around when planning your campaign:

 

What is the objective of your campaign? Would you like to construct more brand mindfulness, increment leads, and sales?

 

What is the message you need to pass on to your target showcase?

 

What communication channel would you like to utilize? What bodes well based off what you think about your target advertise?

 

What sort of media will you send? Video, infographic, messages or will you utilize a coordinated methodology?

 

Keep in mind that the achievement of your marketing communications designs depends on your capacity to create the correct message at the opportune time, conveyed correctly.

 
Author Bio:
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Content Marketing Is Dead: Create Content With UX In Mind

 

Content Marketing Is Dead: Create Content With UX In Mind

 

Depending on who you ask, content marketing is an evergreen strategy or content marketing is dead. No one is on the fence about this one. It’s either all or nothing.

 

However, take a moment to look at the results of your current content marketing strategy. Is it working? Is it worth the money you pour into crafting incredible pieces of content? If you’re honest, probably not. If the strategy so many experts say works is failing for you, what else is there?

 

It’s a question many businesses and entrepreneurs ask themselves. After all, would you keep buying the same Facebook ads if only a few users converted? Not at all. Go ahead and take a moment to mourn the death of content marketing. A new player has arrived and it’s changing the way everyone experiences content online.

 

Sea Of Endless Content

 

Did you realize there are over 2 million blog posts published daily? Why so much? Some of them are just ramblings from random people, but others are because content marketing is supposed to work. Of course, that number is just for blog posts. In a single minute, 400 hours of video are shared and Snapchat users watch nearly 7 million videos.

 

It’s no wonder content seems so meaningless anymore. When was the last time you remember truly engaging with a piece of content? This is why people just skim content. There’s too much out there to take the time to read anything. Plus, most of what you need to know is just in the headlines.

 

Marketing Content Doesn’t Appeal

 

People don’t like marketing content. It’s too pushy and isn’t exactly useful unless you’re looking for that specific product or service. Of course, businesses think it’s the most wonderful thing since binder clips replaced paper clips.

 

What businesses think doesn’t matter. It’s a harsh truth, but get used to it. Content marketing is dead because no one likes to waste their time reading an ad. It’s boring. There’s a reason Super Bowl commercials are so popular. They’re different from standard ads.

 

If you’re using content for marketing, it needs to be better than any Super Bowl ad and far more useful. It’s content that’s appealing and engaging that attracts readers to your business, not a rambling post about how great your products are.

 

Humans Aren’t Search Engines

 

Absorb this for just a moment. Humans aren’t search engines and shouldn’t be exposed to content made for search engines. People don’t think like search engines. They aren’t just looking for some keyword. They don’t care about keyword density or anything else related to SEO.

 

Skip SEO. Get it out of your mind right now! It has far too many negative connotations about keywords, headings and so on. Besides, who has time to truly study those long keyword reports all the time?

 

All humans want is content that focuses on them. This is where user experience (UX) starts to come into play. As the phrase implies, it’s about the user’s experience, not the brand’s bottom line.

 

Take the human search engine for instance. Article One Partners is comprised of over 40,000 researchers across the globe that does what Google can’t. The company gathers concrete data to specific queries. While Google works great for some things, it can’t solve all your problems.

 

When people read content, they want it to solve a problem or tell them something they didn’t even know they needed to know until right then. It’s the difference between content that just fills time versus content that stops time. Stop catering to search engines. If you’re crafting content with UX in mind, readers will find it. They’re much better at digging out the good from the bad than you might think.

 

The Rise Of Influencers

 

In keeping with humans wanting a more human experience with content, it’s important to cover the rising popularity of influencers. At first, a blog post might seem legitimate. It covers the basics, but wait! That’s all it does. This is sets influencers apart. They are experts in their respective fields.

 

Instead of people having to hunt down content via search engines, they follow influencers to help them find in-depth content on the topics most important to them. It’s the difference between trusting a complete stranger and your best friend. Plus, it’s all about the experience.

 

Influencers don’t just say “here’s some content, read it.” They tell their followers why to interact with. They also interact with their followers. As a result, content becomes a true experience. This is why content marketers have to go beyond content and start working alongside influencers to see their content reach the right people.

 

Influencer marketing is 11 times more effective than traditional marketing methods. That’s why 48% of marketers are increasing their budgets to focus on influencer marketing. They’re trying to help create that experience that helps set their content apart from the rest.

 

NinjaOutreach’s Twitter and Instagram influencer tools help you search for the top influencers on two of the top social networks. Instantly see the most respected influencers in any niche, no matter how popular or obscure. Of course, searching for them is only half the battle. The next part is getting them to help you out.

 

The best way is to use personalized messages, but this isn’t easy when you’re trying to contact multiple influencers. Simplify and speed up the process with personalized templates from NinjaOutreach. Not only does it make sending messages quicker, but you’re also able to fully track interactions with each message to better calculate your ROI.

 

Content Isn’t Just About Words

 

It’s not about the words you use or the frames in a video. Content marketing is dead because somewhere along the way, content lost any type of meaning. It became just words or just frames. People are better off just reading a dictionary and hoping for the best.

 

Think about the last 10 blog posts or articles you read. How much of them do you remember? Did they just seem to blend in with everything else you’ve read? Probably. If you’re lucky, one of them might have stood out.

 

Even if you pepper your text-based content with images or make your videos look like blockbuster action films, you still need meaning. If it doesn’t have the special something that makes a reader stop and go “I want to slow down and read every last word,” it’s just words and forgettable words at that.

 

Basic UX Principles For Content

 

So how do you get past traditional content marketing and create something better? While content marketing is dead, content is still useful if you do it the right way.

 

You’re not a UX designer and you don’t have to be. Most people see UX and write it off as something that’s just for web design or product design. Think about your latest blog post. Wasn’t that a product in its own right? Yes. If you answered no, take the blog post down now.

 

When you create something that your consumers will interact with, it’s a product or service. Your audience are consumers of content. Create a real product for them to consume. This means using at least the bare basic UX design principles, including:

 
• Useful – Every product must be useful.
• Usable – If a product isn’t usable, it’s useless.
• Desirable – Make people want the product.
• Findable – Products shouldn’t be overly complex.
• Accessible – Everyone should be able to use the product.
• Credible – People should trust the product.
• Valuable – Products must offer some type of value.
 

The User Experience Honeycomb should help you remember these each time you create new content.

 
User Experience Honeycomb
 

Do your current blog posts and articles follow these basic principles? If not, this is why your content marketing strategy isn’t nearly as effective as you’d like.

 

Let’s take a moment to apply each of these to a standard blog post by asking a few questions:

 
1. Is this content useful to the reader or just to the business?
2. Is the content easy to read or is it filled with big words and jargon? Is it filled with keywords or unrelated links to products that distract the reader?
3. Is there anything about this content that’s unique? Would a reader choose this over anything other blog post?
4. Is the content difficult to consume? Are their sub-heads to break things up? Are paragraphs short and easy to read?
5. Can people consume this content on any device or screen? Is it truly accessible to everyone?
6. Does this content inspire trust? Would readers feel doubtful after reading this?
7. Does the content give readers something in return for their time? Do they feel as if they received proper value for the cost of their time?
 

Content Is Its Own Experience

 

Rollercoasters, weekend hiking trips, concert festivals and visiting new countries are experiences. However, content should be its own experience. It’s rare to find content that leaves you feeling like you just had a unique experience.

 

It doesn’t have to incredibly life changing. Maybe it could be like trying your new favorite food for the first time. The idea is to create a memorable experience. This is what UX is all about. UX design attempts to take something bland and boring and turn it into an engaging experience that keeps people coming back for more.

 

This is why some blogs never have to go viral to succeed. They just continue to create content with UX in mind. Each piece stands on its own and makes readers want to keep coming back to see what’s next.

 

Naturally, this doesn’t just apply to blog posts. The same holds true for videos, infographics, email newsletters and any other type of content you might want to create.

 

Creating An Emotional Connection

 
Emotional Connection
 

Didn’t that image make you just want to hug and squeeze the cute little penguins? Who wouldn’t! That’s the kind of emotional connection your content needs to create.

 

People are naturally emotional. You could give them facts for hours, but until you say that one thing that connects them emotionally to your product, they might never buy.

 

This is why so many articles and blog posts have an image with them. It instantly grabs attention and the reader is already forming an emotional connection before they’ve read anything more than your headline. Hence, the penguin picture. Before you even read what was below it, the image had affected you on an emotional level, even if just a little.

 

Use your content to go beyond marketing. Create that connection by appealing to their problems. Give them answers to questions that constantly plague them. By catering you content to their needs and focusing on their experience, you not only build an emotional connection, but build trust as well.

 

It’s a win-win for everyone. You’re still marketing, but instead of it feeling like an annoying telemarketer, it feels more like a friend gently suggesting a product. Which would be more effective for you?

 

Give Readers A Reason To Stay

 

Once you’ve created that emotional connection, you’re not done. A romance novel is full of emotion, but it’s the underlying plot that makes readers stay. Your content needs a plot. This goes back to the value part of UX. Your content must provide value. This doesn’t mean begging them to download a free ebook or contacting you for more information.

 

Instead, give them step-by-step guidance on how to tour Paris like a local. You might casually mention your translation app for better understanding French. Instead of just pushing the benefits, you’re giving readers true value. You’re helping them have a better vacation in Paris. Instead of just seeing the usual sites, you’re giving them an insider’s look.

 

It’s this type of content that makes readers trust your business and want to see what else you have to give them. It may take several pieces of content before they make a purchase. They may also decide to never make a purchase. However, they might just help your content go viral.

 

Understanding The Power Of Viral

 

Who hasn’t wanted their content to go viral? It’s actually easier than you might think. When you create content with UX in mind, you’re creating potentially viral content. For content to go viral, it has to engage the reader. Creating content that serves as an experience is engaging.

 

This leads to people sharing the content with others. Even if they don’t buy, the people they share it with might. Think of it as organic marketing just by following UX design principles with your content. Keep the User Experience Honeycomb with you the next time you create a blog post, article or video and you’ll see that while content marketing is dead, content itself is very much alive.

 

Excerpt: Forget everything you know about content marketing because content marketing is dead and gone. To succeed, think of the user and start creating content with UX in mind.

 
Author Bio:
eric-czerwonka-buddy-punch

Eric Czerwonka is an entrepreneur and co-founder of Buddy Punch, an employee time tracking software company founded in 2013 that provides employee management solutions for any small and large companies alike – anyone with employees from startups right to corporations and anyone with a remote team to manage.

 

In the future, Eric hopes to continue to fit each problem with the correct solution through the use of technology as well as innovation. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison.

How small business can improve website traffic fast?

 

How small business can improve website traffic fast?

 

Sustaining your presence in the world of internet is a landscape that is essential for the business to survive. But this may seem challenging to a unit that not heavily expanded and also has a limited budget. Latest research shows that around 17% of small businesses tend to be active on digital marketing means and have adopted the SEO techniques. In other words, it means that majority of the units are missing out on opportunities of growth and survival.

 

At this point of time when you are forced to think that effective marketing is out of your budget, and is only for huge companies you just missed out on the techniques of the Search Engine Optimization and digital marketing that may turn to be your biggest investment, especially for the business that you need to expand.

 

While you are a small business, you may think that it is not possible for you to compete with the big brands, but there are various SEO techniques that you can use to improve your rankings and make your business a strong contender. Below mentioned are a few techniques to follow.

 

• Secure business listings on Google My business:

 

Google My business is one of the tools that is useful for small businesses, also it can be said that it is specially designed for local business. Getting listed on My Business by Google permits you to avail the details about your company online, like description, services, contact information and photos. Also ensure that these details of your name, address and phone number remain constant across all the online platforms.

 

• Focus on Long-Tail Search Queries:

 

Long-tail keywords tend to be more of a profitable idea for the search engine rankings of small businesses. What one can for keyword optimization is focus on specific, longer search queries that give an easy representation of the customer intending to buy the product.

 

• On page Optimization Techniques:

 

Optimizing on page has several of the components to be considered such as title tags, Meta descriptions and speed of the page. All of these factors affect the overall search engine ranking of your webpage. Ensure that every page on your website has a unique title tag and Meta description that involves presence of keywords and also delivers an accurate and informational description of the page. With the help of these, you can see that the search engine delivers the content to the correct users. Factors such as page speed are also considered by search engines such as Google while they rank the content of the webpage. If the page of the website takes much of time to load, then there are chances that user may not have enough patience to wait and watch the content on it. They will return back to the search results and continue their search on websites that quickly delivers them the answer to their question. Good loading speed will enhance the user experience and also reduce the bounce rate of your web page.

 

• Ask for reviews:

 

The technique of asking reviews is particularly useful for small businesses. Google considers the review mentioned while it ranks the website. The more the amount of positive review, the higher the rank your website or business may receive. Always ensure to encourage your customer to add reviews on your website, and also promote your product after the purchase.

 

• Link Building:

 

One way that you can choose to improve your ranking on the search engines is that you can show that you are an authority in your field. More the amount of high quality, relevant website links on your page, more is the amount of authority that your business or website may receive. In order to create more backlinks, all you need to do is create localized and relevant content and send it to the target market. This means you can write guest post, get along in local events or sent pages to the relevant directories.

 

Conclusion

 

Utilizing the techniques of Search Engine Optimization will offer you a landscape of benefits that can be availed by your business. These benefits are worth your investment. SEO will not provide instant results for your business, but what it will do is build a strong platform for expansion of your business in future.

 
Author Bio:
 

Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Social media services in ahmedabad.

How to Save Time and Energy on Online Marketing

 

How to Save Time and Energy on Online Marketing

 

While you may not feel that you can afford a professional marketing group, you just might find that it is actually costlier to try to do your own online marketing for one very good, and very important reason. Time is money and if you aren’t sure of what you are doing, you will be spending more time researching than you will marketing which comes at a very high cost to your company.

 

Imagine that you are not there to answer questions and clients are left waiting while you contemplate which is better, PPC or SEO? Do you even know the difference and are you able to construct a strategy from a general concept to employment? Probably not as is the case with most laypersons trying to construct their own marketing strategies. Here are some suggestions if you really want to save time and energy on online marketing.

 

Hire a Pro

 

One of the biggest reasons most businesses consult marketing experts like Click Intelligence is because they lack the time and energy it takes to construct an effective marketing campaign. There is so much more than what meets the eye and a successful company administrator knows when it is beyond his or her realm of expertise. Unless you have countless hours to spend learning the craft, it is in your best interest to hire a pro.

 

A meeting that lasts an hour or two to discuss your needs is much less time consuming than spending days learning how to research keywords, how to set up a PPC strategy and then going about trying to build that strategy. Yes, there is a cost involved but nowhere near what it will cost your company to take you away from tasks that demand your attention every moment of the day.

 

Understand Your Market

 

Here is perhaps the biggest energy and time hog of all – understanding your market. It takes a serious amount of time analyzing key metrics to understand your market if you have any hope of reaching them. In fact, before you can understand your market you need to identify who these people are. How can you possibly know what will engage them?

 

If you don’t know who they are and that, in a nutshell, is what marketing is all about, you must know your market inside out. You need to know what motivates them to buy and why they would want to in the first place. Again, it’s all about analytics and unless you are proficient in gathering metrics to be analyzed, you will be spinning your wheels for days, weeks and probably even months.

 

Here’s Your Takeaway

 

So then, how can you save time and energy on online marketing? The easiest solution is to hire a pro. They know what they are looking for and how best to find it. They know how to devise a strategy based on what they’ve found and they even know how to automate much of your marketing so that no one’s time and energy is wasted. You can do it yourself but is your time worth it? Isn’t it best to run your business as the in-house expert and let your marketing firm do what they do best? That’s really the only logical solution. There is no better way.

 
Author Bio :-
 

James Tredwell is a Technical SEO in a leading mobile app development company which provide best ios app development and Android app development Services.

8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing

 

When you embed a video to your content it effortlessly boosts your marketing results. While it is a proven fact that people remember things longer what they see instead of what they read. Thus, adding a video to any form of content could be a useful addition that not only helps the user remember the content for long, but it also delivers better results when it comes to SEO and overall marketing efforts. Here, you can add explainer videos related to your product & services or add another type of videos that help the user understand the message you want to convey. In this article, we have discussed 8 powerful reasons why you should use video marketing in your overall marketing efforts for better results.

 

It Engages User

 

The best part about video in the content is that it helps increase user engagement. People tend to attract towards video content more as people usually remember things longer when it comes to visuals. Here, you can create compelling explainer videos for your users and embed them in your content so that more & more people watch it for information.

 
It Engages User
 

It Reduces Bounce Rate

 

Bounce rate in simple terms is, the percentage of people who have left (or bounced) your site after entrance without clicking on any other page. As we said that people love videos & visuals. When you have compelling videos embedded in your article, people will more likely click on this as people prefer video content more as they remember it for a long time. Once someone will click on these embedded videos you will also see reduce in bounce rate significantly.

 
It Reduces Bounce Rate
 

It Increases Average Time on Page

 

Average time on page is one of the important aspects when it comes to overall ranking on search engines. With videos ranging from few seconds to few minutes, you can keep users engaged on the site, ultimately increasing the average time on page. This simple trick will help you yield better results effortlessly. Further, to create engaging videos you can use best video editor apps for instant results.

 
It Increases Average Time on Page
 

It Will Help Deliver Better SEO Results

 

What if people come to your site and bounce back without clicking on additional links or content. It is a sheer waste of marketing budget as you were not able to turn a visitor into your customer. Here, probably you have a lot of products & services that you could have offered to that visitor but once he bounced back from the page, all efforts went in vain. With compelling explainer videos, you can hold back these visitors and turn them to your customers.

 

Get Better Visibility on Search Results

 

For almost every search query Google displays search result from YouTube as well. Thus, when you have video content for your product & services or for intended keywords then there are high chances that it will be ranked high in the search results. In addition to that, YouTube being a #2 search engine in the world also offers a lot of scopes when it comes to engaging with users.

 

Increase Shares

 

When was the last time, you watched some amazing video and you didn’t share it on social media networks? Nope, Right! Well, engaging videos increases the chance of more and more shares that means more engagement with users and more promotion of your product & services. In addition to social media networks, people also share these videos on IM apps like WhatsApp, Viber etc. where you get more and more exposure effortlessly.

 
Increase Shares
 

Increase Conversion

 

People can easily connect to content furnished in the form of a video where someone is explaining the features & benefits of the product or service. They are more likely to buy that product or service as they have built an emotional connection to the product or service watching that video. Thus, video marketing also increases the conversion rate.

 

Approach Users Across Language Barrier

 

The next biggest benefit of video marketing is that it works well across different channels across language barriers. Here, the user may not understand what you have written about your product or service, but he will easily understand a message you want to convey through an effective and engaging video. Thus, it helps you broaden your reach effortlessly.

 

Conclusion

 

The best part about video marketing is that it delivers the best results in the least efforts. Here, you need to produce a quality content video that could deliver the message clearly and people will be attracted towards it with better video marketing. While there are a lot of other aspects as well when it comes to video marketing, but this is one of the best sources that yields high results. In this article, we have discussed why you should use video marketing for better results. If you know more such reasons, then feel free to comment below.

 
Author Bio:
 

Srishti Shreshth is a technical writer and a tech lover, she keeps an eye on new releases for android and iOS devices. She loves to hands on and write about gaming apps such as Windows, android and iOS apps.

7 Most Outstanding Local SEO Tools To Improve Your Ranking

7 Most Outstanding Local SEO Tools To Improve Your Ranking

 

In simple words, Local SEO is the tactic of search engine optimization, which helps websites to appear in Google’s top search results in a particular location or area. If implemented properly, it helps companies to beat the competition & earn plenty of business opportunities every day, week, month & year. If you seriously consider changes in the mobile use for Internet search, local SEO is something that should be taken seriously particularly when your bread and butter comes from a specific area.

 

If you perform all the activities of local SEO manually, then it will take lots of time to optimize websites and obtain the desired results. Therefore, SEO professionals look for handy tools to automate their SEO activities and increase their productivity. So, we have listed the top 7 outstanding tools for local SEO:

 

1. Placeable

 

It is one of the best SEO tools for all those digital marketing professionals who are involved in the SEO work. With its help, you can easily automate the process of updating your location data without requiring any human intervention. It also enables you to make improvements in your content and get it published automatically on your landing pages.

 

2. Whitespark Local Citation Finder

 

It is an all-inclusive local listing management tools that deserve your attention. Apart from this, this tool automatically suggests you about the places where you should list your business to complement the local SEO practices and gain more business opportunities.

 

This amazing tool has a number of features, such as discover create link opportunities, monitor local search rankings by the city, options to get customer feedback and online reviews and many more. By using this tool, you can easily beat the competition and win the game of local SEO.

 

3. Google Voice

 

To attract the maximum amount of quality web traffic seems to be the main purpose of SEO. But, always keep in mind that business success is not measured only by traffic. You need to have a solid plan to turn visitors into premium customers. If your business involves frequent phone calls to potential customers, then you must be knowing how important it is always to be in touch.

 

With the help of Google Voice service, customers will be able to reach at your products and services via a single number. This tool will combine all available lines, allowing you can listen to voice messages and call abroad at low rates.

 

4. Google Alerts

 

For most people, the benefits of this tool are not immediately clear. The possibilities of Google Alerts become available when you become totally familiar with the service. It gives you important notifications about your competitors. Based on specific settings, you will have automatic notifications about competitors and launch local SEO activities accordingly.

 

5. Google Trends

 

It is a fairly effective tool for all digital marketing professionals. Google Trends provides them an opportunity to learn about popular topics. Apart from this, with the help of “Actual Queries”, you can enter into the search an arbitrary keyword or topic name and see how they are performing. If you have a blog for social networking websites, using Google Trends, you can easily find out what’s happening in the social media world and do SMO for your local business accordingly.

 

6. Google My Business

 

Always keep in mind that local SEO is becoming a serious business all around the world. Especially, small companies that are focused on the local audience simply need to build a reliable strategy for website promotion. The starting point of this strategy is most often the My Business tool- wherein a description and other information about the company is added so that potential customers can easily find out everything they need: time of work, address, and telephone numbers.

 

As per a data, 50% of users who access sites from mobile devices go to the stores of these companies on the same day and make transactions if they are satisfied with the offered products. As a business owner, you must always keep in mind that Adding business information to Google My Business is not a guarantee of high traffic to your site or offline store. It only helps users to find you both online and offline easily.

 

7. YouTube

 

If you want to get speedy success in local SEO, it is very important to create and distribute video. Using YouTube as the main video marketing resource has many advantages as YouTube has the largest user base among all video sharing services. Apart from this, popular videos on YouTube is often ranked high in Google search results.

 

So, when struggling to push your site to the top of the rankings, your YouTube videos can be a helping hand for you. With this approach, you know that you can show your content to a whole audience of people who are interested in what you want to say.

 

Final Words

 

When you perform local SEO for your brand and expect more business opportunities from a specific location, you need to use certain tools. Some of them are mentioned here below. Go through them and use any tool as per your need.

 
Author Bio:
 

Robert Sumner works as a writer for Media Fortress, an SEO Agency in Australia offering cost effective custom web designing and Digital Marketing services in Australia. He is a web addict and spends too much time in front of the computer. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos. For more blogs you can follow him on Facebook, and Twitter.

How to Find Affordable SEO Company in Sydney to Get Organic Visitor in Catering Business?

How to Find Affordable SEO Company in Sydney to Get Organic Visitor in Catering Business?

 

Short Description

 

How to search affordable SEO Company in Sydney to get organic visitor in Catering Business, select reliable SEO agency for your catering business.

 

Why SEO Is Required For Catering Business

 

Catering businesses are sole in the food service industry. They’re one of the few forms of service that doesn’t require a permanent business location as well as they can set up shop in any venue. And because of this, catering business may especially grow from online marketing. This makes it vital for all caterers who want to compete in their markets to have visible web presences. Internet marketing is really useful for catering services. It is the most excellent option to beat the competitor as well as hold the local market of city.

 

Every catering business owner should recognize how to market their business online. People seeking catering services will evaluate you to your competition for sure, and they recognize what they want.

 

First approach for online presence is to create a website for your catering business as well as while you make your website, make sure that it’s responsive. A non-responsive website won’t demonstrate up correctly for mobile users as well as since everyone has a tablet or smartphone these days, you require your website to show up correctly. After than start SEO for Restaurants and catering business.

 

If you’re not sure how to optimize your catering website, you can analyze your competitors’ sites. You can see want keywords they are using and from where they are getting links and many more. But you can’t do entire things by yourself the best idea is to hire a professional SEO Company in Sydney.

 

Find A dedicated SEO Company In Sydney

 

The Catering Business is very competitive as well as you should be active on the internet to support yourself. With the best SEO services, you can achieve your goals as well as can shine in the digital world. Digital marketing is wonderful way to boost the online visibility of catering business or website in Google. For this you have to search a leading SEO Company in Sydney, you may search on Google and find most ideal company for your catering business.

 

Our SEO Company in Sydney is the leading digital marketing firm that provide affordable online marketing services for you catering business, if you are searching most excellent online marketing for Catering business then you are on correct place. We can help you to grow our business by online.

 

We work with many companies that have a catering business. We appreciate what your potential customers are searching for, making your SEO campaign to drive your catering business to the high of search results. We want you to see a great return on your investment as we partner with you to produce your business online.

 

We fight for your catering business, allowing your potential clients to select your catering business. With our custom-oriented as well as wonderful SEO service and practices, we take your catering business to the next level.

 
Author Bio:
 

Naveen Kumar has been working as a senior SEO expert in JDM Web Technologies is a Top SEO Company in India. His performance and continuous updates on SEO trends help him to acquire the top position in the company. He has passion for learning SEO as well as Google Local Business Listing Optimization and writing related topics, which allowed him to become a top-notch writer in this arena.