Category: SEO

Top 10 Essential Image SEO Tips To Generate More Traffic In Your Site!

 

Top 10 Essential Image SEO Tips To Generate More Traffic In Your Site!

 

Most people assume image optimization is downloading an image from any stock photo site, upload it on the back-end and then insert the image in the page. But it’s not image optimization. It’s a quite old way now. It will only increase the weight of the page which will lead to slowing down the whole site. Remember, the search engine cannot read your images without the Alt. texts. So for that, you should be careful to know what real image optimization is. It’s Image SEO which helps to redirect the traffic in your site with the right Alt. image texts, compression along with other SEO tricks. Without proper image optimization, you are losing an SEO asset which is very much important on the business increase through your website.

 

Here are some SEO tips for image optimization:

 

Name the image appropriately

 

The first and the most important tip is to give a proper name to the image. It’s the search engines which will automatically popup the images first, which contains the word written in the name of the image. As an example, we can say, if you have an image of butter, file named as ‘Butter.jpeg” it would be found on the search engine easily, rather than if it would be named like ‘xyz.jpeg’.

 

Use detailed alt. Texts

 

Alt. texts are the image descriptions, which helps the search engines to show the image to the readers. If anyhow the image fails to load, it’s the alt text which can make the reader aware that whats the text for the image they are supposed to see is. Adding alt. texts to your image also helps your website to get a higher rank on search engines by associating alt. description texts with the images.

 

Example:

 

Alt text can be written like this;

<img src=”chocolate-1.jpg” alt=”flower”/>

But better Image SEO will be done while written like this:

<img src=”chocolate-1.jpg” alt=” Red Colored Rose with Water Drops on Petals”/>

3. Right File Format

 

The various types of image formats are getting used by people according to the need. So before downloading any image you have to know the right image format for uploading the images in your website. There are mainly two types of images people are mostly using:

 

Png. Format – this format has a larger file size with the best quality.

 

Jpeg. Format – this format has less file size with adjustable image quality. You can adjust the image quality manually.

 

4. Image Compression

 

Uploading a heavy file is not at all recommended for your website. So you must be careful about the file size you are uploading in your website. So it is highly recommended to compress the images before uploading. You can do it through some software or any online tools available. But you have to care about the image quality too. Do not compress the image so much that it loses its quality and get pixilated or blurred. According to the survey, it’s shown that image compression can make your website more than 33% faster.

 

5. Unique and appealing Image Creation

 

Another important tip is to create an unique image for your website. The stock photos are too boring and are frequently used by other websites too. So it would never give you a chance to stand out with these same images. As an example, we can say, in any business, corporate or consulting firm websites, the smiling businessman image is mostly used. So to kick your website, you need to choose unique but appropriate images.

 

6. Image Dimensions And Resize

 

Using the right size of images on your website is another key to generate traffic. It does not just help to provide a professional and classy look to your site, but it also enhances the acceptability of the products or services you are providing through your website. Try to use images in the actual size it needs on the banner or other areas. Neither use larger images as it could make your site heavy, nor use smaller images, which can give it a blurry or pixilated look. So the right image dimension is also a crucial part of Image optimization SEO.

 

7. Mobile-Friendly Images

 

In the present day, most of the users are using mobile as their prime device to access the internet and websites. So you have to make your website and images user-friendly. So the responsive images can also be proven as one of the best SEO tips.

 

8. Use Dynamic Graphics Where needed.

 

Many websites nowadays are using vector graphics to give their site a fresh and unique look and feel. The advantage of a vector graphic is you can make it your style a brand-related. Creating a vector design is though time-consuming but it affects more. It not only reflects the branding and customization according to the site but also will help to attract a large number of visitors on your website.

 

9. Add Images On Sitemap

 

You must put your images in the sitemap, whether you are updating your images to the sitemap or creating an existing one. It increases the chances to put the images on the top in the search engines. These will increase the traffic to your website.

 

10. Schema markup Is Very Much Useful

 

If you know how to use Google search engine accurately, there are many options which lead a fantastic Image SEO. Schema markup is the text badges under the link of an article showing as the Google search result. It helps a great to SEO the site and generate traffics. Generally, recipe products and video images and sites have this kind of markups. But if you don’t have this kind of contents then you can easily skip this markup.

 

Though image SEO is a complex thing I’m sure after going through this article you can easily make your SEO without hiring a team or spending a single penny on it! Now you can increase the website traffic and put it in the top of the search list through the image optimization process.

Author Bio:

Rahul Roy is an enthuzastic writer in submitcube whose fields of expertise could be summed up in digital marketing, branding, and Social media related topics. He enjoys meeting new people and reading more books, also sharing his knowledge to help the businesses growing smoothly.

Finding Unique SEO Link Building Opportunities Using Advanced Search Operators

 

Finding Unique SEO Link Building Opportunities Using Advanced Search Operators

 

As all SEO’s know, Google has dominated the online search market for years. They still have a huge 78% share of the market.

 

As an outcome, many SEO professionals have only focused their attention to Google.

 

Google has spent the last decade shutting down on Black Hat SEO, so scoring websites are even harder than they were 10 years ago.

 

As the owner of the website, you need to be cleverer than ever to gain the SEO game. Let’s look at how you can get a leg up by using specialised quest operators. This is a form of search parameters that not many people know about.

 

Finding Different Types of Link Building Opportunities

 

Reverse Engineering Your Competitor’s Back-links

 

Perhaps the easiest way to discover any highly successful link building possibilities is simply to investigate the back-links of your rival. To do this, you need to run a Google search by entering the search box in the corresponding search provider:

 

Link: xyz.com-Website: xyz.com

 

When you browse by using the URL of your opponent site instead of xyz.com, you’ll see all the backlinks except their internal links, which are actually the links they’ve received from their own site.

 

Guest post opportunities

 

If there’s one form of white hat connexion building opportunities that pretty much everybody in the seo community knows and is conscious of, it’s a guest blogging.

 

And that’s because of a reason. There are few forms of connexions that can be as effective as a guest post connexion. But let’s figure out how you can figure these openings in your niche below.

 

Keyword “The guest article”

 

Keyword “The Guest Blog”

 

Keyword “talk to us”

 

Keyword “Contribute to this website”

 

And so on, as illustrated in the data-graphic. Often, as you can see in the info-graphic, it is a smart idea to replace the “keyword” component of the above search operations with the name of a rival who is doing well in your sector. It’s going to help locate the guest post openings they’ve never used.

 

Resource Link building

 

Resource link building is simply reaching out to people in the niche who run resource pages and have all the helpful sites in the niche identified as links on them. Needless to mention, these are some of the strongest links you will find, but you need to provide very high-quality, well-researched material on the site for this to function as webmasters maintaining these sites would not connect to mediocre material.

 

This is definitely one of the best ways to create a wide variety of quality ties. You can be able to effectively incorporate resource connexion building techniques if you already have highly insightful and valuable material on your web.

 

Listing your site

 

A significant number of websites, in particular directories, would encourage you to submit / listed your website on their platform. In addition, it’s extremely convenient to get these links.

 

Donating to non-profit organisations

 

Many non-profit organisations are calling for contributions to fund their mission and sustain their activities. Few of them still offer sponsorship, but it typically costs more.

 

Many of them list their contributors and supporters on their platform and connect to their pages if the donor submits a donation URL.

 

This is a great way to create quality links while also improving society in any way.

 
Author Bio:
 

Dan Toombs is the Founder and Director at Fast Firms, Australia’s leading law firm SEO company. With a team of able and experienced staff members, Fast Firms is proudly resolving the ubiquitous problem that so many legal practices faced in terms of marketing strategies.

2020 SEO Trends And Techniques For Small Businesses – Google Loves These

2020 SEO Trends And Techniques For Small Businesses – Google Loves These

 

It’s pretty evident how the Internet is gradually emerging with its vast reach. The use of social networking sites is generally the most advanced form of communication that people use today. Instead of going through the hassle of exchanging messages, you can all do it conveniently with complete accessibility through the Internet. And now that the online platform has expanded across the globe, many businesses opt to use it for their advantage.

 

In a sphere of the market that is ever-dynamic, everything goes along with the current global trends and phenomenon. As the use of the Internet is a game-changer for almost everyone, it keeps people much closer amidst the distance. And with the gaining popularity of social networking sites and webpages, the more reason it is for businesses to invest in digital marketing. So far, the results have been celebrated as the marketing strategy went well. Social media influencers, for instance, paved way for bigger promotions in the virtual world.

 

Apart from that, the process of optimization works as well. With the help of an SEO contractor, there are adequate tools and resources which websites can use to increase their ranking and search visibility. For businesses, whether big or small, online marketing is indeed an advantage. It creates more avenues for potential customers or target audience. It also helps in establishing an online presence and business branding.

 

For small businesses, you can even start first online before having a physical shop. It’s used by many to measure how much they can gain. Aside from that, you don’t have to spend too much when you have an online shop.

 

To give you some ideas, here are some SEO trends and techniques that you can use. Google may even help you with this. So, be sure to follow these ideas.

 

Here’s the list.

 

• Make Engaging And Creative Contents

 

Write often as much as possible when you have a website or online page where your customers can visit your offered services and products. Since you are still small and starting in the market, it’s best that you establish your identity first in the virtual world. It’s a gateway to gain much attention as well. To make it seem much worth it, make your content engaging. Be active online. Hear your customers’ feedbacks or comments.

 

Appreciate their online activity as well. Engaging could also be done by answering queries about your business. So, you should be hands-on on your website or page. Contents should be creatively written as well. Put ideas that are beyond the box. Think more and make it persuasive but highly informational.

 

• Have A Market Branding

 

Make sure that when you establish your business, you have your brand. It’s best to stay original for people to identify what you offer quickly. Market your business brand as actively as possible. Don’t be dull. Use new and advanced marketing strategies for you. The branding helps you to market or promote your products and services. As a small business, it may lead to more profits or revenue. You’ll be able to reap from your same efforts too. To make sure you do the branding effectively, you can seek to hire SEO experts to help you all the way. They will assist in promoting your website as well through optimization.

 

• Use Some Keywords

 

As much as contents are concerned, be careful when you use keywords. Every SEO knows how relevant keywords are. For small businesses that are starting to use the online platform, you should only use relevant keywords in your content or website theme. The keywords may be in backlinks too. You can seek any advice as you hire SEO specialists all the way. Apart from that, the keywords may contribute to the search visibility of the page as well so be sure that you have those in your content. It will help you a lot to increase your small business’ online presence.

 

• Localize Your Maps

 

You can use maps. Since you are a small business, for people to locate you, make use of your maps. It will help establish credibility and accessibility for your avid and potential customers at the same time. The localization of maps only suggests that you have to make it more direct and specific. Don’t let your customers lost their way. The smoother the transaction will be, the more reason they will continuously patronize your services and products. So, maps are crucial. It could also include your meeting point as well if ever you don’t have physical stores yet.

 

• Post In Social Media Sites

 

Make use of social media sites today, like Instagram, Facebook, and Twitter where most people are active. It will help boost your online presence and market branding too. The social media sites are incredible as they are often the stepping-stone for online recognition. For small businesses, it’s easier to post on social media. But, what makes it unique is the creativity you put it. So, make sure you could give more than what is expected. To help you, don’t hesitate to hire SEO specialists any time of the day.

 

• Make Sure You Have Factual Information

 

It’s only necessary that what you post on your online platform is all right. Factual information is a need so your customers can trust you and to make every transaction worthwhile. Don’t post what is not yours to avoid conflicts. It’s a tip that you should inform your potential customers at all times so they can decide well in availing of your business services and products. To give them some details every time, you can update the necessary know-how’s about your small business. Introduce it. Establish your mark. Leave an impression. It’s the best thing to do since you’re just starting by now. Every huge corporation also went through the same struggle.

 
Make Sure You Have Factual Information
 

Final Word

 

These are some of the ideas that you can use as a small business. Keep these details in your mind so you can achieve a better performance in the marketing world. Let these SEO trends help you all the way.

 

Author Bio

 

Cyrel Nicolas has been passionate in online marketing in the Philippines and been an SEO freelancer consultant for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and drive organic traffic using effective white-labeled strategies.

Drive to future – Choosing an Ideal Solution for Successful Business

 

Drive to future – Choosing an Ideal Solution for Successful Business

 

The present advanced world has launched an explosion of records for information, and Business intelligence (BI) is evolving. Innovative organizations are now dependent on Business intelligence to instantly assimilate, transform, and analyze this endless stream of data to create perfectly-timed business choices. Choosing the best BI methods to ensure your organization prospers and keeps an aggressive area into the future can be daunting – it can appear to be a vast mountain to climb.

 

Get Onboard

 

In times past, the price and complexity of BI might have outweighed any perceived payback. Still, the longer term is currently, and it’s essential to stress the worth of company data to everybody in your organization. Ensure that everyone’s clued up and prepared for the approaching transition.

 

Get Flowing

 

The key to BI sustainability and achievement is to ensure data is flowing smoothly via each internal and external device on your business enterprise. Strategic and critical decisions ought to solely be created on comprehensive details; then, you may assume the significant effects. Make sure you’re harnessing records from every endpoint – as well as those on the horizon.

 

Get Automated

 

So, your company understands the worth of its information, which this information harvested at each purpose and chance. Currently, you’ll target sharing the proper data with the right individuals at the right time and place. Manual report distribution may be a success thanks to sabotaging your entire BI strategy and bottom line; automation is just the sole path to require for secure, efficient, and reliable delivery – however, which device do you choose?

 

Secure but accessible

 

To permit and allow authorized people to access it from anyplace and 100% tamper, reverse engineering and intrusion-proof your BI tool ought to be versatile enough.

 
● How secure this BI solution is?
● Will it give many layers of role-based access management protocols?
● Will it integrate?
 

All these questions matter because your information is your most excellent quality, so, naturally, care must be taken in the initial steps for the need.

 
2
 

Windows Active Directory to permit you to terminate access immediately once the employee leaves your organization? Will it prohibit report parameters, encode the report output, need authentication before report access, and apply an expiration date? It needs to also encompass a complete audit gadget that tracks and statistics each person and machine movement.

 

Ensure Data integrity

 

Equally significant and an essential element of your data’s security is its integrity and compliance with trade standards. The solution must ensure information integrity and compliance. One minor person mistakes, inability to manipulate access, or overlooked regulatory input, and you’ll quickly find yourself paying the price on multiple levels.

 
Ensure Data integrity
 

With this in mind, your BI resolution should be extremely configurable to suit your business compliance standards like HIPAA, FERPA, and SOX, in addition to the compliance desires of your infrastructure. Find out if the solution can archive file records with the precise runtime and generate using the device, user, or administrator. Inspect its disaster restoration options to ensure the gadget will get over massive failures and data loss. At long last, request an in-depth analysis of the arrangement’s versatility capacities – would it be able to suit your organization’s traffic and burden adjusting needs?

 

Seamless Information Sources

 

Your information supply is digressive – the answer should analyze/report on data from multiple sources.

 
Seamless Information Sources
 

Like most organizations, you’ve most likely accumulated a mess of applications across your different lines of business. To avoid the highly-priced pitfalls of inconsistent and missing information, guarantee your chosen BI resolution will communicate seamlessly across all of your systems and can permit you to create ‘on the fly’ changes that accommodate your pointers and wishes.

 

Most BI and Enterprise Resource Planning (ERP) systems provide coverage practicality. However, the reports are restricted to the information housed among that individual system. Also, the bulk of those systems is not designed to interface expeditiously with separate applications, flexibly adapt to unique workflows, or offer cross-functional report distribution.

 

Clever and Adaptable

 

Convey an incentive to the correct individuals in the perfect spot at the ideal time. As your association extends, so does the strain to convey cross-useful data to approve basic vital choices. You can have a BI arrangement with the most intricate announcing highlights available. In any case, it expects you to fabricate and design explicit appropriation records and physically add them to a server, at that point you’re losing time, cash and debilitating the security and respectability of your information.

 

The solution should have the power to speedily and flexibly distribute insights to the first stakeholders during a customized manner. It should perform as a centralized distribution hub, working in a wide assortment of situations, including committed servers, virtual machines, and the cloud. It should bolster various conventions and arranges and give a consistent client experience – conveying the data-dependent on the end client’s experience.

 

The reality is a shut framework. Inevitably, the expenses of working in storehouses will far exceed the interest in a flexible arrangement that can convey essential data at the exact minute it is required without disturbing your inside procedures.

 

Smooth to Apply

 

The solution needs to be quick to deploy and clean to use for the employer and its clients. An advanced BI answer doesn’t need to imply a massive deployment or a headache to its customers. When a server with basic pre-imperatives set up, it requires the most productive couple of minutes to install and configure. Multi-server deployments, a combination of database/consumer configurations, failover, and other setups, should be options – now not requirements.

 

From an end-user perspective, the functions and features of the solution should be obvious and adequately adaptable to fit a person’s work process. Keep in mind; you need your officials and staff to grasp your BI solution. With the right education, even the most non-technical customers must be capable of deploying, manipulate, time table, and look at reviews fast. It empowers customers and eliminates the obstacles commonly encountered with the rollout of a new resolution.

 

Enhances Current Systems

 

The solution needs to take what you have and make it what you want – it has to be designed to leverage your current investments and assets. Ask whether the answer has a fully included internet service and API framework with a view to will let you integrate the BI capability along with your existing applications and structures.

 
Enhances Current Systems
 

Maximum organizations have heavily invested in middle structures that have stretched their price range and their sources. Still, the demands of new clients SLAS and ‘on the fly’ KPI reports maintain to boom. In preference to absolutely changing your existing BI infrastructure or practices, your BI solution ought to be capable of adapting fast in your business surroundings. As an example, it needs to have the potential to leverage your current servers and hardware and now not require dedicated personnel to implement and manage it.

 

Preferably, the solution company will provide complete setup services enabling you to put into effect an entire BI infrastructure without taxing your current human assets. It ought to additionally use industry requirements (e.g., connecting to Modbus compliant databases) and APIs in place of relying on proprietary languages and era. Keep away from reinventing the wheel while there’s no need for complex configurations and setup.

 

Scales with your Organization

 

The arrangement should meet you where you are and envision where you’re going – it must scale as your business develops without using up every last cent.

 
Scales with your Organization
 

There are dangers related to any innovation venture, and, ordinarily, there are value-based charges covered somewhere down in the fine print. It’s basic to guarantee your BI arrangement can scale as your business changes and not cost you a fortune. Ensure the estimating is esteem based rather than value-based. As your announcing volume expands, the gradual expense of adding a report to the framework ought to go down in contrast with the cost. The more you influence the arrangement, the more you should spare, not spend.

 

Inquire as to whether there’s an on-location verification of idea (POC) program where you can utilize the arrangement with your live information and reports. Decide your pre-POC standard measurements and afterward track the time investment funds related to computerized versus manual report dispersion. The correct arrangement should have the option to convey quantifiable incentives in 30 days or less. Make it a prerequisite that you ought to have the option to quickly go-live utilizing this POC framework in the event that it meets your endorsement.

 

Loyal & dependable

 

Pick a partner that’s in it for the long haul – the BI solution, the provider must have a song document of consumer loyalty and a team to lower back you up. Funding in a seller’s generation is an investment within the supplier. Find out what drives the issuer.

 
● Is it client delight or ultimate the following deal?
● Who become the vendor’s first patron?
● Are they nevertheless a consumer?
● Why or why not?
● Do they’ve complete-time sources devoted to accounting control, client experience, and consulting?
 

Ask if there’s a specific revenue number a patron has to hit before they may be assigned an account supervisor. Inside the event of a system difficulty, ensure you may receive pinnacle tier help as soon as you touch the provider. Enquire approximately their assist group of workers’ degree of device know-how and whether or not using video chat is an option.

 

Summary

 

We live in an increasingly facts-pushed world, and all agencies want to use the most appropriate BI strategy to comfortable their future in this climate. Whether you take a primary step toward implementing a BI infrastructure or presently have one in place, getting the most out of your records is vital to your fulfillment. Bear in mind to get everybody on board by way of educating approximately the vital function records performs to your business, get your data flowing from each corner of your commercial enterprise after which get automating – arm your employees and clients with insights on the proper location and time.

 
Author Bio:
 

Ayushi Sharma serves as an SEO Executive in the leading MSBI training Institute named Edunbox and there she handles all works related to SEO, Content Writing and Email Marketing Works.

How to Find Long-Tail Keywords and Rank for Them

 

How to Find Long-Tail Keywords and Rank for Them

 

What are the Long-tail keyword:

 

Long-tail keywords are the keywords that are used in the search queries by the people over the internet. More specifically long-tail keywords generally have more keywords and reside at the long tail region of keywords vs search per month graph, which is shown below.

 

So from the graph, we can observe that some specific keywords attract all the attention of people and people mostly use those keywords only for a maximum of their searches. For example, if a person wants to buy a book online then he or she will be very specific about the keywords to use as the title of the book, author of the book. So, in this case, you have to use these keywords along with few others so that the search engine chooses your site over the others.

 

But there is a myth that generally keywords consisting of more than 2-3 words resides at the long-tail of the above curve. I am here to bust your myth and make you understand about this matter in detail.

 

The effectiveness of long-tail keywords also depends on the topic that is being searched on the web. For example:

 

Case 1: people generally use the two keywords “rental cars” to search for rental cars available in their locality instead of “rental cars at ABC lane for 500 bucks only”. So if you use the later as your keyword to get traffic on your website then I will get little attention and lesser traffic. But, the first keyword will attract more traffic.

 

Case 2: people generally search for “how to change electric fuse” rather than “change fuse”. Here you can see that people will opt for the link which will have the keywords from the first quoted line.

 

So, from above it is clear that traffic on your website doesn’t depend on whether you are using long keywords on not, rather it depends on the topic that you are working on. From here we can categorize the long-tail keywords in two groups.

 

Long-tail of broad topics:

 

In this section comes the search queries which have few high volume search terms and large variation can be observed in the keywords. A good example will be the search query “how to boot pc”. These keywords will have large volume i.e. these keywords are used in a large number of searches and you can also see that people will be searching for the same thing yet use different keywords i.e. there is a large variety of keywords. In this case, to achieve search engine optimization you have to use the most weighted keywords, in this case, it will be “boot” and “pc”. In this way, your website will be ranked in a good position due to the use of weighted keywords as well as other keywords which also tend to bring some extra traffic to your website and grow your business. But, in the case of a broad topic, there are lots of sites which use the same keywords to attract traffic and they all get a nearly equal amount of traffic. So, using weighted keywords in case of broad topics doesn’t cause much change in the rank of your website. So, you can focus on other features of your website to make it more user-friendly and search engine optimized to rank up. Now how to find the perfect keywords for your website for any broad topic you choose to work on. You have to choose the keywords for your website then you go on any online site to see the traffic received by sites according to the keywords they use. Site Explorer is a good option to search the traffic received by the keywords you choose. There you can look at the sites and the keywords they use to get ranked in the top 5. You can also check the most used keywords and finally, you should check for the traffic they receive daily.

 

Topical long-tail keywords:

 

These are the keywords that are about specific topics and only specific keywords are needed to search the web. These keywords belong to the topics that are not a part of any big topic. For example “keyword eating” is not related to any broad topic so less traffic is already expected at the website related to this topic. Now the broad topics and keywords related to those are eliminated, here you need to focus on the long-tail keywords and their selection as in this case the competition with the other websites is going to be high. So, to rank up you need to use long-tail keywords to attract more traffic. In this region as the keywords don’t have much weight so you have to rely on the cumulative effect of each keyword. Now, you can select your topic and individual keywords and use modifiers with those keywords to attract more traffic. For example, your website is selling rubber bands. So, again you can go to site explorer and search for modifiers that can be used with your keywords. Another way to attract traffic towards your website whose topic is not part of a broad topic is to create FAQ links at the end of your well-established website. Sometimes people become curious and may go to the website. Though it is an optional case. So in the case of topical long-tail keywords, it is necessary to use proper and right keywords to attract traffic to your website.

 

Let us sum up all the things that we discussed. For broad topics, you must use more weighted keywords to attract much more traffic and in topical long-tail keywords, the keywords are less weighted and the sites are also less popular and not a part of a broad topic. So, use the above-detailed tips and get ready to start your work and earn some fortune. Good luck for the journey ahead.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Best Competitive Measurements of SEO For E-Commerce

 

Best Competitive Measurements of SEO For E-Commerce

 

There. On-page SEO is essential but complicated if you want to bring a lot of organic traffic send increase sales on your eCommerce website. There are a lot of articles on the web, but there are very few articles which comparatively meet eCommerce entrepreneurs needs.

 

Today here, we have discussed some of the basics of SEO Services in Noida. It will eventually help you to increase your search engine rankings. If you do things correctly, it will give you success.

 

For all the general entrepreneurs, e-commerce SEO seems like a colossal task, but it is not if you understand the basics. If you have an eCommerce website with a lot of products than the eCommerce SEO might same as a mountain, but have patience, execute strategies, and it will help you in speeding up the processes.

 

The following, we have mentioned some of the best aggressive measures of SEO for e-commerce:

 

 Using the Right Keywords:

 
Using the Right Keywords
 

When it comes to on-page SEO, keywords matter a lot. But you should not flood your product titles and descriptions with the keywords. Instead of that, you need to present them correctly.

 

You should insert your main keyword in the product title, product description, the meta description, image name, image alt text, image description, etc. It is also essential to insert LSI Keywords; all these things will help you in getting better search engine rankings.

 

 Conducting Competitor Research:

 

If you don’t know anything about how to start your on-page optimization for your eCommerce website, then there is one thing which you can do and get to know all the things that you need to do forward. You must know who your competitors are, go and have a brief check upon them. You will have one good idea about what do you need to do forward. And the large competitors in a field would have already optimized their websites so if you go there, then you can find a lot of things which work. Therefore, conducting your competitor’s research is worthy.

 

Try to find the keywords for which they are ranking India homepage or their top product pages. So, keep researching keywords on your competitor’s website and also on their landing pages to know no for which keywords they are optimizing those pages. You will get a lot of ideas if you perform this research.

 

 Optimizing Product Pages:

 
Optimizing
 

Product pages are an essential part of your e-commerce website. Therefore, you should invest a lot of time optimizing your product pages in all ways possible. Sweeping motion, store owners only write the title, a little amount of text, an image and sometimes video too. This way, your website is never going to get good rankings on Google.

 

You need to put a right amount of description with all the keywords because Google will only rank your website if it gets to know what is in your website and for that, you need to put all your primary keywords and LSI Keywords in the product page.

 

Things you must do on your product page:

 
1. Product Name
2. Image Optimization
3. Insert a Video
4. Customers Reviews
5. FAQ Content
 

You must perform on these things on your product page. Because on showing these things, a lot of benefits like it will increase the trust of the customer, it was a give you higher rankings; it will make your product page look professional, etc.

 

 Wrapping It Up:

 

Perform all these competitive SEO measurements and be patient. Soon you will see that your hard work will start paying you off. SEO is a never stopping competition. So, the harder you work, the better you get the results.

 

SEO might not be natural for everyone, especially Voice SEO. If you are also having problems in doing SEO for your website, then don’t worry SEO Services in Noida are here to do SEO of your website for you. SEO company in Noida provides the best SEO results within months. Feel free to contact them.

 

Lastly, if you have any questions regarding Competitive Measurements of SEO for eCommerce, then write them in the comment section. And if you liked our article then. Please share it with your friends and colleagues as it will help them a lot if they’re going through a similar problem.

How To Rank High By Optimizing Your Website For Voice search?

 

How to rank high by optimizing your website for voice search?

 

From the dawn of the internet, marketers are trying to optimize your websites for the target audience. All the steps are taken to invest in content marketing and SEO.

 

These two terms can be related and adding value can help rank websites faster. To drive traffic on the site, it is essential to know what customers want and what they are searching for.

 

Until recently, everything was going traditionally. The search queries were made with specific keywords, phrases which appear naturally. Well, not anymore. Things are about to change for the good. Voice search by Branex shows the importance of voice search and how can brands owners leverage voice search..

 

The trend is expected to increase by the year 2020 to at least 50%.

 

Based on the above stats, it is essential to understand the voice search when it comes to SEO. Your website should be ready for it.

 

Things are different when you speak

 

When you do a text-based search, we tend to eliminate the words which are not related. We can cut-down usually take the first few results and go with that.

 

We talk to the machines the same way we talk to each other. We must use complete sentences for the machine to understand what we mean. If we want to search the same query with a voice search, we will say, ‘Where is the cheapest restaurant in New York?’

 

This will help the search engine understand what the user is looking for.

 

Start with the long-tail keywords

 

Just like old times, long-tail keywords are now back in action. If you want to beat your competitors, you must use long-tail keywords to understand the essence of the search done by the user.

 

Now, let’s look at some of the critical factors that can help you optimize the SEO of your website with voice search.

 

1) Page-Speed is vital

 

If your website is not loading fast, Google will consider it as a weak candidate to rank in search pages. A site that loads fast has higher chances to rank in Google search.

 

There are online tools that can help in figuring out what is consuming the most time. You can eliminate those items to speed-up your website.

 

2) An F.A.Q page will help

 

A user who visits your website will come to your website to learn something about your business. A detailed F.A.Q page will help the user get all the answers in just one page.

 

In a voice, search users are searching for products or figuring out things. In a F.A.Q, everything is present. Think of all the questions that a user can think and write down those answers. F.A.Q page is an excellent way to show up in search results. A faster way to educate users on things which they are searching for.

 

3) Instead of long content, focus on valuable content

 

Some people still consider great content as a medium to get a high ranking. The thing is if the content is long and not value what is the point of that content? The core of content on the website should be to create value. If the content is not engaging users, educating them, users will not stick to the website. Moreover, if the session time (time of page) is less, Google will consider website as an ordinary website, and it will be difficult to make room on Google search pages.

 

4) Mobile-friendly content

 

Mobile is the core of voice search. If you want to appear in search results, you must write for the mobile users. Most of the users are now searching for everything on the mobile. In mobile also the focus is on voice search. If you take a long-tail keyword and optimize them for mobile, it will be easy for your brand to get noticed by Google and the algorithm will consider your band to rank in Google.

 

5) Keep the tone conversational

 

One important thing that you need to focus while writing content for your website is the tone of the content. As mentioned earlier, when searching content, it is easy just to put keywords, and people will search those keywords. Your brand will automatically appear at the top pages of Google.

 

To wrap it all up

 

Keeping things in check is necessary. If you want to appear in the search results, you must focus on the voice search. Moreover, by following the tricks mentioned above, you can give an edge to your brand.

 
1
 
Author Bio:
 

I’m Muhammad Osama qualified SEO professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

5 Reasons Why You Need to Avoid Fake Traffic Generators

 

Should a business owner worry if his website traffic is increasing day by day but by fake means?

 

Guess, the person should.

 

There were days when people used to think that spam is nothing but the irrelevant emails that keep entering your email inbox.

 

But then the providers of your email service brought the spam blockers into action and all of it stopped all of a sudden. It had definitely made you happy, didn’t it?

 

Yes, definitely it did.

 

But as now you are an owner of a website, spams return all over again.

 

And, these spams are nothing but fake traffic.

 

Now you’ll be wondering about what fake traffic is. Let me help you with it.

 

What Is Fake Traffic?

 

Fake traffic is nothing but the kind of traffic that gets generated by several click farms, some software or even by bots. This kind of traffic is NOT human traffic.

 

This kind of traffic is usually created with the purpose of increasing the revenue that advertisement firms receive via “click-through” rates. Fake traffic shows a pseudo traffic rate that convinces businesses about their abnormally high traffic.

 

So, website traffic, be it fake or real, should be good for your business and especially for your Search Engine Result Page rankings, isn’t it? Why should a company avoid the fake traffic that their website is receiving?

 

Well, if such questions are running around in your head, then let me tell you that here in this article I am about to disclose 5 reasons for avoiding the same.

 

1. Issues with Google Analytics

 

Google Analytics is a free service that provides users with some basic analytics and statistics tools for several Search Engine Optimization and other marketing purposes.

 

In other words, it is the tool Google provides you with to, mainly, judge the performances of your SEO campaigns.

 
Issues with Google Analytics
Image Source: Pixabay
 

And, fake traffic is something that hampers the performance of this tool a lot.

 

So, the actual thing that you need to worry about is the fact that now spams are after your very own Google Analytics account.

 

As you can already understand, Analytics from Google stands pretty important when it is about your SEO campaigns. So, if it gets filled up with fake traffic, then it might become tough for you to assess the performance of your campaigns.

 

2. Overcrowded Server

 

An overcrowded server is something that business hates the most.

 

Yes, of course, if your website is facing issues for the traffic, the scenario turns suddenly into a nightmare.

 
Overcrowded Server
Image Source: Pixabay
 

And what else can you hate the most?!

 

These fake traffic generators fill your website with unwanted loads of traffic and as a result, your website faces crashes.

 

This results in an increase in bounce rate.

 

Yes, why not, if the real traffic that arrives at your site genuinely to make a purchase or to seek help, they eventually generate hatred for your website.

 

This results in poor feedbacks and low ROI.

 

3. Slow Loading Speed

 

This is connected to the very previous point.

 

So, when you receive a huge amount of traffic, you feel happy.

 

But, all of a sudden, your happiness flies away when you find that none of them is making any purchases and neither filling up the contact forms.

 

These occurrences make it clear to you that some bot is creating all these hassles for you and all of this traffic is, apparently, fake.

 

This traffic that you have been receiving, will eventually bring down the loading speed of your website as the higher the number of websites visits you receive, the more overloaded your server becomes and this directly leads to slow loading speed.

 

And if this happening keeps on continuing, the genuine crowd of your potential buyers face this issue regarding loading speed, severely increasing the bounce rate of your website.

 

4. Hampers Your Reliability

 

So, what happens when a person who was genuinely willing to make a purchase from your website, faces several issues on your website before even properly landing on it?

 

You’d answer would simply by saying, the person would try sometime later.

 

But what if the person faces these issues each time, he/she tries to access your website?

 

Then things will become worse.

 

The person will post bad reviews about your site, share bad feedbacks verbally with other people who would have made a successful purchase.

 

This will severely affect your reliability and more importantly the goodwill of your brand. And this scratch on your company’s goodwill will be there for a good long time.

 

5. Severely Affects Your Ranks in SERPs

 

Didn’t someone tell you that the more traffic you receive, the higher goes your rank in the Search Engine Result Pages?

 

Yes, this is absolutely correct.

 

But there is an issue.

 

If the traffic that you are enjoying is getting generated by bots, which means that they are nothing but spams, then problems arise.

 

And this not such a problem that you can be ignorant about. This high rate of fake traffic hampers your ranks in the Search Engine Results, severely.

 

As Google rates a website depending on their relevance, if they find that your website has a very high bounce rate of genuine users, your rank will gradually see a declining curve.

 

Conclusion

 

So, if you notice that your ads are not getting loaded or you feel any suspicious activity regarding your website traffic, do not panic.

 

Stay calm and take the necessary action.

 

But if you behave reluctant about this unwanted occurrence of fake traffic then you might land into a grave problem.

 

Let me tell you why.

 

Supposedly, if some random advertisement company issues any sorts of complaints against such an abnormally high traffic for being fake, then the latter might face charges for the same if it fails to prove that the traffic generated on their website is genuine.

 

So, at the end of the day, it is always a wiser decision to stay away from any sorts of fake traffic.

 

I hope this article has helped you enough in understanding what issues fake traffic can cause to your business and why you should stay away from such traffic.

 

If you have any further queries, you can just contact us directly on our business email id or you can just simply give us a call.

 
Author Bio:
 

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Ranking By SEO. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.

6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

Tips on Measuring Your Digital Marketing Campaign

 

Tips on Measuring Your Digital Marketing Campaign

 

The ads that one comes across while surfing on Facebook, Instagram, or any other online sites are nothing but digital marketing. A digital marketing campaign is a marketing strategy adopted by companies to increase their brand awareness and visibility amongst the audiences and various other online digital platforms. It’s an excellent way for the companies all over the world to establish their strength and position in the market.

 

Now the question is how do you start the campaign? Basically, the digital marketing campaign starts with the planning where you make a rough outline of your strategy. Then, the next step is development where we start to implement the outlined marketing strategy that was produced in the first step. Finally, the management which tells how much the strategy has worked and has been a success. Out of the many strategies. There are a lot of well-known digital marketing agency of Australia which offers many digital services to various companies all over the globe, one of them being ppc services Sydney that offers a proper PPC solution.

 

With the technology upgrading, the companies have learned new ways of promoting and earning money. Digital marketing has made it easy for these companies to grow their target audiences by promoting their companies through advertisements on various digital platforms. However, just giving the ads doesn’t solve the entire problem. Measuring the digital marketing campaign is an important step for any company seeking these digital strategies. For any company it becomes compulsory to check the success rate of their campaign and to what extent have they made an impact on the various digital platforms.

 
Digital Marketing
Source: Pinterest
 
Following are the tips to be restored in mind while measuring any company’s digital marketing campaign:
 

1. Sales:

 
Sales
Image Source :forbes.com
 

Sales are the best indicator for checking whether your digital marketing campaign strategy has worked or not. If you see that after your campaign, your online as well as on-store sales have taken a toll it simply means your strategy has been effective in improving your position in the market as well as on digital platforms. So, to measure your digital marketing campaign, sales are one of the effective tools.

 

Also Read: Digital Marketing Strategies to Increase Online Sales

 

2. Using effective tools:

 
Using effective tools
Image Source : itechbuddy
 

There are various online tools which help in measuring the digital marketing success rate of companies. Some the effective tools include, Google analytics which helps in analyzing the overall performance of the website, Google alert which is used as a social media tool, webmaster which keeps a thorough check on the things going within the website and so many more. Such tools basically control what goes on the websites and help companies in analyzing their performances depending upon the reach of their websites which they check with the help of these tools.

 

3. Traffic:

 
Traffic
Image Source: amazonaws
 

Traffic means how many visitors checked or open your website and showed interest in it. It shows how much data has been sent and received by the website. One can analyze the traffic on a website using the tools itself. High traffic on a website is an indicator of how well your company is doing because of the digital marketing campaign. It’s indirectly related to more sales of the company meaning the company earning more revenue than it did before the campaign.

 

4. Calculation of impression:

 
Calculation of impression
 

By impression, we mean the reach of your website. How many people have actually opened your website is what impression means. It’s usually when the company’s website leaves a good impression on the audiences that it leads to the high impression on a website. It’s like a measuring tool telling how many times your company’s ads were shown on various digital platforms.

 

Evaluation is an important step involved in a digital marketing campaign. You cannot know how your company has been affected by the digital marketing strategies if you haven’t evaluated your campaign’s success rate. For companies to improve their digital presence, they opt for a variety of services. A digital marketing company in Sydney offers an effective chance to gain influence on various digital platforms all over the world. Now, to know if this and many more services have worked at all, make sure to analyze how effective your campaign was. It’s only when a company evaluate its performance it knows where it stands in the real market with all the other companies in competition.

 
Author Bio:
 

Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link-building, social media marketing, and many more.