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How I Got 100,000 Views on YouTube in 24hrs

Growing a YouTube channel can be a daunting task for those who do not understand the ropes. Be that as it may, you can easily double YouTube views to astronomic levels if you master the game.

While there’s a craze to grow YouTube channels to reap from advertising revenue, recklessness in the process may easily hurt your brand reputation.

Remember the higher the number of views the higher the benefits. Are you still stuck on how to grow your YouTube channel? Here is how I got 100,000 YouTube views in 24hrs.

Before highlighting how I got 100,000 YouTube views for my channel, here is how to get more YouTube subscribers for your Platform.

● Prepare a killer intro. This helps to hook people up with your content.

● Request people to subscribe to your channel.

● Ensure the videos are at least 10 minutes in length.

● To go viral, ask people to comment.

● Respond to comments with either a question or an answer.

● Roll out contests

● Conduct keyword research and use appropriate keywords in the video titles.

● Optimize thumbnails for click-through.

● Promote your video through push notifications and email within the first 24hrs upon production

● Ensure you upload the video transcription.

To learn more about the above, keep reading to understand in detail about what I covered above.

Give the channel a theme

Besides helping in brand identity, having a theme for your YouTube channel helps you stand out among other YouTubers. You have to note that the World of YouTube is flooded hence distinguishing yourself from the rest is critical. This helps in ensuring consistency throughout the content creation process.

On top of that, aim to ensure the YouTube channel is niche-specific. As more people interact with your content the more they find your channel more relevant. That way you are likely to go viral and achieve exponential growth overnight.

For example, if you create your YouTube channel to target entrepreneurs and focus on how to get conversions through Facebook marketing, you are ultimately going to attract curiosity from many business owners who are likely to find the information helpful to them. This will automatically put you ahead of the pack of others.

If you find it challenging to get an appropriate theme for your YouTube channel, then you should just consider picking a problem that your business aims to solve. In that case, you can choose to create your tube Theme based on that. All you need to do after identifying an appropriate theme for your business is create videos based on topics that you believe will offer helpful information to the target audience.

Post unique audience

Generally, videos are likely to draw more attention than any other form of media. Therefore, if you want to drive traffic to your YouTube channel, you have to create incredible content that shares helpful information. Plus, if you can create great content, then half of the work involved in growing the number of subscribers is done.

If you share great content, people won’t get tired of watching your videos since they find the information helpful to them. Whether you share entertainment, informative, or learning experience, all this will still be relevant to the target audience as long as the information shared is helpful to them.

Remember, people can watch content as many times as possible as long as they can benefit from the information shared. In a report published by Hubspot, a top-tier content marketing platform, 54 % of people are always eager to see more video content from marketers. This implies the power of video content as not only a marketing strategy but also an opinion shaper.

Provided that you stick to a theme, it shouldn’t be challenging to churn out valuable content for your audience.

Research for popular YouTube keywords

Let’s assume that you want to create a YouTube channel that focuses on content marketing. One of developing content ideas is by simply entering content marketing into the YouTube search engine.

YouTube being the second largest search engine in the world, you are likely to get more insightful data for keyword ideas.

Though the result may give wider options, the process can be repeated many times to get more specific keywords. A clear indication from the searches is many keywords appearing. That means most people use specific keywords to search content. In that case, you can then use the commonly searched keywords for the video content. That would boost the visibility of the video content on Google searches based on the most popular keywords.

The technique offers important insight to guide on how to target a particular keyword during the video production process. Alternatively, you can choose keyword ideas on various free online keyword tools to get more insight about the niche you intend to target with your YouTube channel.

Improve the quality of your videos

Do not simply shoot and post videos on the YouTube channel without focusing on the quality. While the quality of videos produced may not be a top priority, quality videos can play a critical role in increasing viewership after a while.

As long as the videos offer value to the target audience, then you are heading in the right direction. Should the videos start getting returns then you can invest more time and resources in procuring better equipment to improve the quality of videos produced. While using a phone and a laptop may be fine in the video production process, you may need to invest in a microphone to improve the quality of sound.

Improving the quality of your videos may attract more serious people who may start having confidence in your abilities. That way, you stand a chance of winning the trust of serious sponsors and advertisers.

Post consistently

Garnering a high number of YouTube views solely relies on content shared. If you post consistently, people get used to your content and are likely to become loyal subscribers.

Conclusion

The concept shared in this article is ideal in helping you grow your YouTube followers by double digits. Whereas the quality of videos posted on your channel may not matter at the beginning, they play a great role in showcasing you as a serious person in a particular niche.

All in all, focus on sharing valuable information that helps the target audience solve a particular problem.

Customer Loyalty: 5 Strategies for Creating Lifelong Fans of Your Brand

The last several years have seen a dramatic shift in consumer behavior, partially due to the COVID-19 pandemic. Nowadays, you not only can test your gaming strategy at the Ramses book demo, but you can also conveniently purchase anything you need from the comfort of your home. The sudden shift to online buying has forced many businesses to digitize their operations to improve the buying experience and build real customer loyalty.

During these uncertain times, online businesses are looking for ways to improve customer experience to remain competitive. One of the most effective ways to boost customer loyalty is to provide a reliable and seamless checkout process. Choosing a suitable payment gateway for your online business helps improve customer experience and increases your return on investment, sales conversion, and customer loyalty.

That said, here are some of the best strategies for building customer loyalty for your brand.

Top strategies to win customer loyalty

1. Streamline the Payment Experience

The ease of an eCommerce payment gateway plays a crucial role in the overall shopping experience. If your customers face difficulties paying for goods or services on your online shop, they’re likely to look for an alternative. Things like requiring customers to fill lengthy forms, clunky menus, or multiple redirects could significantly slow down the checkout process. And it is one of the reasons most customers end up abandoning a purchase.

Incorporating a payment gateway that eliminates anything that negatively impacts the shopping experience can help make the checkout process faster, increase conversion rates, and boost loyalty. Streamlining the payment process provides a seamless shopping experience that customers demand. This, in turn, helps ensure lasting customer loyalty.

2. Provide Multiple Payment Options at Checkout

Another effective strategy for winning customer loyalty is providing multiple payment options. Many online shoppers second-guess themselves about a purchase at the checkout stage, partly due to the lack of a preferred payment method. In most instances, this results in shopping cart abandonment, damaging customer loyalty.

The good thing is that you can leverage alternative payment options as an effective way to increase conversion and boost customer loyalty. Providing only credit and debit payment options increases your risk of losing existing and potential loyal customers. Instead, include other familiar payment gateways such as PayPal, Apple Pay, Amazon Pay, Square, and other online payment options.

There are many payment gateway providers that can help you enable flexible online payments and increase customers loyalty. Your preferred payment gateway service should allow for fast, flexible, and secure payments. Offering multiple methods gives online shoppers peace of mind and greater satisfaction, knowing they can pay using a method that works best for them. This also makes them feel more in control of their shopping experience, which helps build customer loyalty for your brand.

3. Integrate Payment Gateway on the website

Redirecting your customers to a different website to make payments can be confusing and worrisome for most online shoppers and could potentially destroy their loyalty. This could also destroy trust and credibility among your customers, and many might consider your store a scam. To build trust and loyalty with your customers and improve their shopping experience, you need to integrate the checkout page into your website.

Integrating an online payment gateway into your online store is often a hassle-free process. Choose a WordPress payment gateway that integrates seamlessly with your site and accepts a wide array of payment methods. This ensures consumers can complete their payments smoothly and securely without having to leave your online store. It also makes online shoppers consider you a trusted and secure online seller, improving customer loyalty.

4. Customize Your Payment Page to Your Brand Persona

Brand consistency is an effective way to build trust and foster lifelong customers. Consumers are likely to be skeptical when sent to a checkout page that looks entirely different from your online store. Keeping your design consistent across all pages, especially the checkout page, can help raise brand awareness and build brand loyalty.

Ensure the online payment gateway you use is customizable to give you control over the feel and look of your checkout page. This way, you can customize the page to match your website’s design, fonts, and colors. This also helps boost consumer trust and confidence with your brand, building customer loyalty and keeping them coming back repeatedly.

5. Provide Reassurances on Security and Privacy to Win Loyalty

Most online shoppers are more likely to abandon a shopping cart at the checkout stage due to payment security concerns. Apart from maintaining a consistent design and eliminating redirects to third-party checkout pages, reassuring customers their data is safe and secure is crucial for building trust and loyalty. Showcasing the security measures in place can help customers trust you more with their personal information and increase brand loyalty.

Display your site’s Secure Sockets Layer (SSL) certificate and PCI badges on your payment gateway page to provide assurance their confidential information is appropriately encrypted and securely stored. This makes customers feel safe shopping with you, which in turn boosts customer loyalty. Also, many customers are likely to recommend your online store to their friends and family, increasing your conversions and sales significantly.

Conclusion

There you have it! With these strategies, you can not only acquire and retain customers, but also build brand loyalty. Implementing these strategies can also help increase your sales conversion, increase revenue, and improve customer satisfaction ratings and win their loyalty. Understanding what a payment gateway is, how it works, and how to integrate a payment gateway to your eCommerce platform better equips you to boost customer loyalty in the long term.

Do you know of other effective strategies for building brand loyalty? Let us know in the comment section.

About the Author

Thomas Glare is a freelance copywriter who currently lives in Nashville, Tennessee. Thomas has written a lot of pieces about the customer experience for a variety of publications, some of which include some well-known e-commerce websites. He also takes part in seminars as a guest speaker to give valuable advice on brand development.

5 Innovative Ways To Market Your Brand/Business

Are you looking for ways to market your brand/business without spending vast amounts of money on promotions and advertisements?

Of course, you are! Who doesn’t want more customers, users, or subscribers rapidly and without spending a lot of money?

Interestingly enough, the way to build up a huge customer base is not to out-spend your competitors. Rather, it is to promote your products creatively and apply out of the box marketing strategies like virtual birthday celebration ideas. This is going to serve you with much better results than money could ever do.

Here are 5 innovative ways you can market your brand/business and start the growth of your business:

1. Set up a ‘Google my business’ page:

Earlier, potential prospects used to Google the brand’s name and then head directly to your website’s homepage. But now, web-searchers devote more time looking at your google my business page before they decide if they want to visit your website or not. Your GMB page, aka, knowledge panel, is now your new homepage.

Web-searchers use this panel to see your photos and videos, read through reviews, and check out the FAQs. The customers can access all the information they need from the GMB page. Therefore, you must keep track of it. Regularly update the photos and videos and post responses wherever you find necessary to keep your clientele updated. You should also rename the media files with popular search phrases to maximize the search results!

Also, another amazing feature of GMB is ‘Google posts.’ It can be used to promote events, offers, or any cool details that you might want to share with your customer base.

Remember that Google posts expire every 7 days, so be sure to create a new one every week. Also, keep in mind that you have an appropriate post.

For example, if you have an escape room business, your post could be about a special event that you have organized or special holiday discounts.

To conclude: It is essential to have a great Google my business page more than your website because the GMB page is your first impression, and first impressions do matter!

2. Have more customer reviews:

Good reviews are crucial for any business! Reviews can help entice new customers by sharing their experience with your brand. Reviews allow you to build a positive brand image and a good online reputation.

If you are an escape room brand and the customers write in their reviews how much fun they had or how amazing they found the games to be, future customers will trust your brand more and choose your brand as their preference.

Remember to never ask for reviews directly from customers. Give them subtle reminders about where and how they can post reviews.

Example: We hope you had a great time with us! If you did, click on the link to share your thoughts with the world.

To conclude: it is essential that you boost your reviews because this builds up the customers’ trust, and therefore, it is a great marketing strategy.

3. Build up a partnership and minimize your competition:

Right now, there is a great influx of businesses in the market. This adds to the competition. If two people are selling the same thing with the same quality and price, then the probability of your brand getting selected by the customer is 50%. Similarly, the more the competition, the less the odds of your brand to get selected.

But what if you join forces with your competitors and distribute the opportunities equally?

For example: if a customer has played all the escape games at your facility, they won’t return to play them for a second time because they already have cracked the mysteries! That is where partnership comes in.

You can suggest to the customer the escape room you have partnered with, and your partner can do the same. This technique will not only reduce the competition but also help in generating more revenue.

To conclude: Partnering with other brands can drive more customers to your business. It is a win-win situation!

4. Target your audience wisely:

A brand needs to know about the age group of their target customers. This will help you promote on social media platforms used by people of that age group. If your target customer base is families, then you should promote yourself on Facebook; if they are young adults, then the platform you should be promoting yourself on is Instagram.

To conclude: You must identify your most popular client base and entice them through social media platforms. This can make a significant impact on your business!

5. Use digital marketing techniques:

Gone are the days when people used to stand and take a look at billboards or read through a flyer. The traditional advertising methods have indeed lost their importance.

This is the digital marketing era, and you need to step up your digital game to stay in the competition.

If any of your competitors are appearing higher than on the Google search results, they are probably spending a lot of time on their digital marketing to brag the top position. Search engine optimization (SEO) methods can help to boost up the ranking of your website and hence your business.

For example- adding keywords on your escape room website like ‘best escape room in (city name)’can help attract more web traffic.

To conclude: If you have no idea what SEOs are and how to use them, you should seek help from a professional because these are essential for your digital marketing.

Author Bio:

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

The 5 Major Digital Marketing Trends in 2020

The digital marketing sector is constantly changing and has experienced increased enthusiasm during the past decade. A few trends outline the dominant strategies in digital marketing. Some have been in place for several years while others are more recent. Which ones to bet on in 2020?

1. Data-driven marketing

In 2017, The Economist titled “The world’s most valuable resource is no longer oil, but data”. It is true that the most powerful companies in the world are also those that have a lot of data on their users. The harvest has not stopped since and the multiplication of devices and contact points amplifies this movement. Thus, marketing can benefit by using this data to offer highly customized experiences.

With at scale personalization, data-driven marketing can allow advertisers to reach Internet users in the right place, at the right time with the right message. All digital advertising agencies have set up tools to exploit this data (such as automated campaigns on Google Ads or the personalization of placements on Facebook Ads). The multiplication of this data also allows more advanced A / B test strategies and therefore better performance. The growth of programmatic advertising only confirms this trend of mass personalization.

2. Machine Learning

Who says “more data available to advertisers,” says “matter to feed the algorithms”: the digital marketing of tomorrow will be even more automated than today. All the agencies have taken this turning point for several years, humans can no longer process the huge volume of data at their disposal: at each auction, Google Ads takes into account more than 70 million signals to perform its arbitration. But successful digital marketing strategies are those that combine the good use of algorithms with intelligent orchestration: whether it is the machine or the human, alone, they are not as good as two. We can expect more and more automated solutions at all levels: ads, auction strategies, targeting, attribution, campaigns.

3. The changing marketing influence

Also present for several years, the marketing influence market will take a major turning point in 2020. Indeed, the explosion of Instagram (more than a billion monthly active users) has increased brand operations with influencers, so that they can communicate with their communities. But several studies have recently shown that micro-influence has more impact than mass influence. If micro-communities have, by definition, less reach than mass influence, their engagement with posts is better.

Also, the release of Facebook Brands Collabs Manager is flipping the cards of the advertiser/influencer relationship, since this tool facilitates the establishment of partnerships. The role of marketing influence agencies is thus threatened by Facebook, which wants to position itself as a trusted intermediary.

4. From long-term video content to “snackable video content”

The video wave does not stop: in 2020, video traffic on the Internet will represent 84%! The crazy growth in the use of TikTok and Snapchat will accentuate this trend. In 2020, advertisers will have a game to play by betting on these new digital advertising agencies which are not yet saturated and where attention is still captive. We are gradually moving from “long-term” video consumption (Netflix, YouTube) to “snackable content”: short, innovative content that can be consumed (TikTok, Snapchat, Stories, IGTV, Bumper Ads on YouTube). It also forces advertisers to adapt to this new content and produce adequate video ads.

5. Voice marketing

By 2021, there will be more than 1.6 billion people who will use a voice assistant on a regular basis. Amazon (Alexa), Google (Google Home), Apple (Siri) all dominate the market for voice assistants and have signed an agreement that will allow all connected objects in the home to communicate with each other, whatever the model. and the manufacturer. This will allow an improvement in the functionality of the assistants and therefore increase the engagement. Also, the explosion of mobile usage has allowed easy access to a voice assistant directly in his pocket.

Nevertheless, the advertising possibilities are still very fine for advertisers. It is, for example, possible to create voice applications (as SNCF did for example to facilitate the booking of train tickets), but there is not yet a self-service solution for advertisers. Perhaps one day, the results of traditional search engines will appear in the voice search results, which will be a first step towards the first announcements in “voice search”.

Author Bio:

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

What are The Advantages Of Multi-level Marketing Software?

MLM software is an affiliate marketing management tool used by an admin user to manage a network, its users, and compensation. The end users can see their network status, income, manage referrals, and payouts. The software can track the entire business process and progress, including new user registrations, transactions, product purchases, etc.

The main concept of multi-level marketing software is that it helps manage all contacts, accounts, and sales. Enterprises can improve their productivity and profits by using this software. MLM software can be integrated with e-commerce integration systems, e-wallets, multilingual support systems, website backup system, automatic payment, SMS Integrator, and such other useful software that will help make the business system efficient and effective.

Irrespective of whether an enterprise has recently started its business operations or if it has a large network of operations, the MLM software can be used by any enterprise. Many companies provide MLM software customization to suit the business requirements of an enterprise.

Though the standard software is very useful on its own, we cannot deny that the processes and operations of every business are different. Tweaking and customizing a few features of the MLM software can make it more suitable to the needs and specifications of the enterprise.

Let us take a look at the features of multi-level marketing software which include both the standard features and the advanced and customized features. The advantages of opting for the customization services provided by the companies are also listed.

 Highly Extensible

o MLM software is highly extensible. Enterprises can go for an unlimited number of changes to create new, customized software to suit their business needs.

 Easy to Use Interface

o User Interface determines User Experience of any software. MLM software is easy to use. End users and admins can navigate through the clean interface without any difficulty. End users can check the updates at any given point in time.

 Mobile Friendly

o The software is mobile-friendly and can be used on any device. The screen automatically adjusts its size to suit the screen of the mobile phone. Users do not have to scroll or worry about data loss.

 PHP Framework

o MLM software and the supporting modules are powered by the best and most secure PHP framework.

 Flexible

o The software is super flexible. It can be integrated with various other business processes and systems that will help simplify the complex system.

 Web-based Management

o All one needs is an internet connection to access and use the MLM software. It works perfectly well on desktops, laptops, mobile devices, tablets, etc. Everything can be managed with ease by using a web browser.

 Easy Navigation

o MLM software is easy to navigate. There are no confusing links or duplicate navigations. A click on the required tab will take the user to specific location.

 Page Speed

o There is no need to worry about slow page speed or delayed loading of the pages. With customization, the page speed can be improved using the help of Google page speed and other technologies.

 Dynamic Compression System

o The compression system will ensure that the MLM software will work as expected without any errors and also does not consume any bandwidth.

 Backend Caching Technology

o By using advanced backend caching technologies, the speed of the entire system can be increased.

 Replicating Website

o The companies that provide the MLM software customization will create replicating websites of the existing websites of the enterprise. These are then integrated with the MLM software so that enterprises can use it to keep track of the business growth.

 Strong Backup System

o Having a strong backup system will keep the data and information of the enterprise safe and secure, no matter what happens. The companies provide efficient backup systems and store them in a secure environment.

 Advanced Reporting Systems

o Custom reports can be created on request by using various filtering options.

 Secure Authentication System

o The companies use a secure authentication system with MLM software. Captcha, two-factor verification, and such additional authentication systems can be added to increase security.

 Auto Responder

o Auto responder is a useful tool to promote the business by automatically sending emails to the list of users or subscribers.

 Powerful Email System

o An email system is used to communicate between users in the network. Emails between users to admin, admin to users, the user to sponsor, user to user, etc. can be sent and received.

 Multilingual System

o The MLM software allows enterprises to set their choice of language as the default language of the system. New languages can be included during the customization process.

The companies provide 24*7 technical support to the enterprises and are always available on various communication channels.

Author Bio:

David Neeble is a freelance writer who can actually answer yes to the question, And from that you make a living? In his 10 years as a professional writer, He had worked in proposal management, grant writing, and content creation. Personally,he is passionate about how to write amazing contents for various Softwares where he wrote how the Multi Level Marketing Software is much cost-effective as being compared to other communicating platforms where the cost being associated is too high.

What Are Some Elementary Things Which Can Boost Your Social Media Marketing?

Success in social media marketing does not come overnight, it takes a lot of research, hard work to divert or gain the traffic to your own website. It is basically sharing the content related to your brand on the internet in order to achieve marketing and sales goals. Social media proves to be the most effective platform for sharing content, videos, and updates related to your brand as it drives the maximum audience engagement. But social media marketing also does not work without a strategy. It is a little bit similar to how we organize an offline marketing campaign, as it also requires the whole planning and plotting like where the campaign should be held, for what time it should be continued. The same is the case with social media marketing campaigns or postings. Before posting even a small bit of content online a deep study should be done that whether the content is socially correct, does not pose any social incendiary and can cause any issue. But there are some elementary initiatives and dos and don’ts that should be followed while any social media marketing.

Let’s discuss all of them one by one to get a wider observation.

Spot your social competitors should be for the starters

Spotting your social competitors and knowing them in and out would be very beneficial for your own social media marketing. By this, you will get to know that what trending things your competitors are into and what new and different you have to do so as to come up as a different asset in all in the market. The best and the simplest way to get to know about your competitors is a Google search. Just simply note the maximum possible brands you can get through the search and the trending things they are dealing in. Also it would be best to know that who all out of all the social rivals are most active and where they are found most active. This would not be enough; you can even check their comparative performance through some readily available comparative calculators present on the internet.

Consumers’ reviews could be of utmost usage for your brand

While searching for your competitors, it would be really good if you go through the consumers’ reviews about the product it’s quality, their experiences and what are their expectations from their ideal product. It would be highly constructive for your own brand as now you can act according to consumers’ expectations.

Go totally authentic with your content about your product or service

The present century consumers are smart enough and are blessed with a wide array of options. Hence, it would be best if you are true and authentic in your content describing or endorsing your product on social media. But at the same time, the content you are posting should be creative and differentiating from your rivals’. Too much of a decorative content bring the audience into a state of confusion and may ignore your service in the first place.

Look out for good hashtags to bring more attention to the audience

Bringing the attention of the audience towards your content through hashtags is the best possible way. The trending hashtags drive the attention of the audience. Those hashtags should be relevant and associated with your brand also. You will definitely notice the difference in the number of audiences that will reach by using catchy trending hashtags.

Get the right sentiment of your audience

Using the right sentiment of your audience will help you gain their trust for a relatively long time. It will cause no harm to dig a little deeper into the current sentiment of people towards any product. Like for example using taglines on social media for your brand promotion. For example – “Let’s WOW your online presence”, “Ad agency by day. Invention lab by night”.

By proper implementation of all these elementary initiatives will bring you big results.

Know Why Social Media Marketing Is Inevitable For Any Business

A catch-all term for a group of sites yielding absolutely different social actions is social media. For example, Facebook is a site enabling all sorts of posting from short messages to stories, photos, and videos to links. While Instagram focuses on visual content.

At present, we can find that over 2.5 million people using social media and have created another virtual world. This is a vast audience for your brand rendering a major justification to why you should put effort into social media marketing.

Social media platforms are way more fruitful and potent in connecting with customers. It is helpful all over the marketing process, starting from brand awareness to boosting sales and leads along with customer support.

Not only do social networks allow you to connect with your customers but also allows customers to connect with you. It works both ways!

Some reasons why social media marketing is vital are listed here.

To build awareness

People will become buyers only if they know the brand. Consumers want to purchase from brands that are well known. Social media does the work of boosting your noticeability among a large number of viewers.

In addition to sharing content, you also have lots of possibilities to be shared too. It is not necessary that you will go viral, but you have made it simple for folks to talk about you.

It is noted that buyers that had a good experience on social media are likely to share it with their friends. Word-of-mouth influences 20-50% of purchasing decisions. Thus, when people talk about your brand or product on social media, it increases recognition, creates assurance and as a result increases the sales.

To convey dominance

People are becoming choosy and judicious about which companies they support. Before buying a service, all most every one browses it on the internet or social media.

Setting up sturdy profiles with apt content will build your brand’s domination over other akin businesses. Make sure you have an impression that is sanguine through social media, portraying your business is trustworthy, skilled, and communicative.

To show originality

No one will be interested in boring, informative and dull social media posts.

Reflect yourself in the posts. Posts should have a human touch in them and must reflect the real people behind the social profile. That’s what people want to see.

To stimulate engagement

There is constant metamorphosis going on over social platforms. Changes in trends, types of posts, and sorts of interactions; are updated continuously.

This may seem terrifying to entrepreneurs.

By exploring new ways to post, you can engage your audience. You need not be an expert, but you can always try your hand at varied approaches and ideas and learn as you go. You could post behind the scenes Instagram stories, a Q&A session through live Facebook streaming, or maybe a poll on Facebook. Eventually, you will learn what your followers prefer.

Generating content that creates conversations must be your focus. Some ways to do this are:

• Shout-outs to your partner companies
• Request feedback for your articles
• Asking open-ended questions so that the viewers can get actively involved by answering

In case, there is a negative comment, you have the chance to reply to the customer instantly. This is a golden opportunity to apologize publicly and boost the customer’s confidence in you. Even though it is a publicized reply, the exchange is very personal.

Also, if someone praises you, gratitude can be shown by drawing attention to their compliments.

To improve customer service

Social media has taken over the traditional face-to-face, calling, and emailing for customer care and help. The walls between the consumer and sellers. Individuals are turning to Facebook and Twitter for help or to get information, instead of calling the customer service lines.

Create your status as an accessible and concerned brand by immediately responding to queries on social media.

To enlarge affordably

Facebook and akin social media sites provide free profiles. Therefore, you can set up an account without incurring any charges.

Marketing can be expensive. And not every company has the budget for enormous campaigns. Unlike traditional marketing, social media can provide you with comparatively more returns for the resources you use.

The opportunity to reach a large audience and accomplish goals is provided through Facebook and Instagram ads, irrespective of the size or budget of your business.

It gives you the freedom to pay according to your preference while giving permission to access all features of the business page. The only expense will be promoting your ad or hiring a social media expert for your enterprise.

It is not only cost-effective but also time-saving. Over 84% of business owners on social platforms noticed that investing as little as 6 hours per week on social media efficiently increased their traffic, as per a report from Hubspot.

To enhance your SEO rank

Sharing on social media is effortless. And you are intensifying the probability of quality backlinks by putting up share-worthy content on your social profiles. This way, your content is not difficult to find.

Take full advantage of your business page. Use popular hashtags, optimize your page, create catchy pictures or videos, generate mysterious titles to shoot up the engagement and nurture your Search Engine Optimization (SEO).

To be aware of competitors

It is advantageous to keep track of what people are saying about your challengers.

One of the uses of this strategy would be to track complaints of your competition to reveal faults with their services which you can address to win new customers.

An apt example of this is provided below.

Uber had made an offer of free ice-cream on Fridays but failed to deliver it. People had tweeted about this a lot. In response to these messages, SkipTheDishes provided free ice-cream in exchange of signing up for an account. And this way, the people disappointed by uber turned in SkipTheDishes customers.

Keeping a watch on competition on social media also enables you to know when they are launching a new product, running promotions, or releasing new reports.

Easy retargeting

A majority of buyers make wishlists on online shopping sites or leave products in the cart to shop later. Such people are potential customers as they have visited your website, looked at your products and decided what they want.

Leaving products in the shopping carts could be due to various reasons but someone who has paid much heed to your company must never be ignored.

Remarketing to individuals through Facebook ads is very easy. And it will give the users a feeling that they are being paid attention to.

Share with us how social media has helped your business in the comments below!

Author Bio:

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

Best Audiobooks For Social Media Marketing For Becoming You Pro

Listening is the new reading. With individuals getting busier day by day, audiobooks are really helpful for people who are always on the go. An entrepreneur has infinite things on his agenda and to make time to read books isn’t easy.

Audiobooks really help at such times when entrepreneurs can do their work and simultaneously listen to them. Also, while commuting to work, plugging your headphones and listening to audiobooks really help beat that traffic noise and also help in making use of the time that would otherwise be wasted.

Amazon audible is one of the best ways to listen to high-quality audiobooks. Globally, people prefer Amazon audible to a large extent. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

Here’s a list of most popular audiobooks you could have a look at:

1. SEO FITNESS WORKBOOK – Jason McDonald

https://www.amazon.com/SEO-Fitness-Workbook-2018-Optimization/dp/B06XCXKCRF/

The way the information has been put up is really simple yet concise. It actually has tips and tricks which give digital marketing a whole new perspective. It’s great for beginners because it contains basics which really digs into the groundwork of SEO and Digital Marketing as a whole.

2. SOCIAL MEDIA – Marketing Blueprints

https://www.amazon.com/Passive-Income-Blueprint-Social-Marketing/dp/B07Q1K8TDG/

This book offers social media advice to those who are newbies in the field of social media marketing. The author does a great job of covering all social media platforms.

The social media platforms included are Facebook, Twitter, YouTube, Instagram, LinkedIn and Quora. Very easily written and explained, it contains facts and figures, jargons that are used in the social media world. It contains a lot of new strategies which you may not have been too familiar with.

What’s great about this book is that it leans towards brands more than influencers, this book focuses on how social media plays a great role in building brands and their online presence.

3. THE TAO OF TWITTER – Mark W Schaefer

https://www.amazon.com/Tao-Twitter-Mark-W-Schaefer-ebook/dp/B076CXSXYB/

Great for people who don’t know how to use twitter for business needs. A great 101 for people who are new to Twitter. A really super easy going book, you can listen to it anywhere and understand how Twitter has gradually become a platform for entrepreneurs and businesses to boost their revenues by using just 140 characters. Really abundant advice and anecdotal experiences, what’s interesting about this book is the personal experiences given.

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/

THIS BOOK IS GOD. A complete solution for struggling entrepreneurs, this book is the real deal when it comes to marketing. The good news is these tips and tricks actually work! If you’re really skeptical about how to go about when it comes to marketing, this book actually talks about how to take your business seriously and optimally use the tools that are readily available in the industry. By the time you’re done listening, you’ll be filled with ample amount of confidence in marketing and be the boss at it.

5. The Best of Guerrilla Marketing: Guerrilla Marketing Remix – Jeannie Levinson, Jay Conrad Levinson

https://www.amazon.com/s?k=The+Best+of+Guerrilla+Marketing%3A+Guerrilla+Marketing+Remix+-+Jeannie+Levinson%2C+Jay+Conrad+Levinson&ref=nb_sb_noss

The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present the first book to deliver the best of Guerrilla Marketing.

It has amazing combinations of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. In this book, you it teaches you how to how to reframe your approach to branding, advertising, social media, networking and more ultimately, making more money, while spending less. Anyone who wants to grow his business on a low budget. This book definitely helps!

6. Unmarketing – Scott Stratten

https://www.amazon.com/UnMarketing-Second-Everything-Changed-Different/dp/B07C5DMQ7T/

Unmarketing is an ‘out of the box’ driven book with phenomenal ideas on marketing. Marketing can get boring at times. However, this book is perfect for the times when you want to engage customers and the right ones in the digital age.

It will definitely make you question your old habits and will up your standards and your outlook on marketing. We bet you’ll never want to put this book down until you completely finish it. Scott has really connected with his audience and hit the right ones.

7. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life – Rory Sutherland

https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/B07PQTT7B4/

Rory’s unconventional and amazingly curious approach has led him to discover that unusual places have the most compelling secrets to human decision-making.

For eg. What can honey bees teach us about creating a sustainable business?

How could budget airlines show us how to market a healthcare system?

Why is it better to be vaguely right than precisely wrong?

What might soccer penalty kicks teach us about the dangers of risk-aversion?

So, it’s a really interesting audiobook which is definitely going to blow your mind!

8. Hooked: How to Build Habit-Forming Products – Nir Eyal, Ryan Hoover

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/

A big thumbs up, this book is voted as one of the best business books by a huge number of online readers. How do successful companies create things that really engage a great number of audience?

This book tries to give practical advice and solutions on how to fix the issue, and what may be going wrong while you’re trying to engage your customers. It’s so good that while you’re reading it, and while you’re reading it, you hope that your competition isn’t reading it.

I’m a digital worm, so I read & listen learn from different sources to increase my knowledge in digital space. Recently switched from books to audiobooks, if your just starting, option with amazon audible I has a wide rage of audiobooks and easy exchanges too. Check out my Audible detail review also audible provides free trial so if you don’t think audiobook is not your thing just cancel.

Let me know in the comments which audiobooks you have read and what you have discovered?

Author Bio:

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks.

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

Email marketing has been around for a couple of decades, earlier than text messaging was even created. But did email marketing become better through its history than SMS marketing? We’ll find that out in this article.

The advantage of one over another in terms of lead generation is not absolute. Both have their advantages and disadvantages. There are five factors to consider for email and SMS marketing comparison.

1. Open Rate

Email is convenient to use and it’s free. This makes it useful for work, studies, promotions and etc. The multifunctionality seems like an advantage, yet it is not here. The reason is that people use multiple email accounts and they don’t pay attention to every message they receive there. Moreover, when they receive too many promotional messages, most of them end up in the spam.

Compared to email, people only have one channel to receive an SMS with. They don’t receive tons of text messages daily, so they pay more attention to their text messages. Besides, people prefer text messages for more personal communication.

Because of these reasons, text messages have higher open rates than emails. In fact, text messages have around 98% open rates, whereas email has about 20-40%. This corresponds with their ability to generate leads too, which gives an obvious edge to SMS marketing in this category.

2. Response Rate

Generally, email response rates depend on the database and content of the message. Cheaper databases have more random emails, so most messages either don’t reach anyone or end up in the spam folder. Regarding the content, private offers or other similar promotional messages tend to get higher response rates.

SMS response rates don’t depend on anything but the content. People prefer to receive special offers through SMS. Therefore, text messages that offer something special are more likely to get responded.

The actual numbers for email and SMS response rates are respectively around 6% and 45%. Moreover, most text messages are opened within 90 seconds after being received. This increases the chances for lead generation by text messaging, giving yet another point to SMS marketing.

3. Cost

Sending an email is obviously free, so it should’ve gotten an advantage here immediately. However, it is not as simple as that. Companies need bots to send automatic messages, sort them out and obtain statistics. Lead generation would be totally ineffective without those tools.

SMS marketing cost is mostly the price of each message. Providers usually offer the rest of sorting out and sending automatic text messages. Typically, the prices are different for each country and cell phone mobile carrier.

SMS marketing can cost companies from $20 up to $80 per 1000 messages. On the other hand, the price for email marketing bots start from $9 and can reach to $1000 monthly. Considering that most companies choose cheaper packages and they still help them generate leads, email wins this category.

4. Click-Through Rate (CTR)

Click through rate measures the ratio of clicks on the links that a promotional message contains. It is one of the most precise measures to understand the number of generated leads. Email CTR depends on the nature of the email campaign and its call-to-action degree. Usually, personal offers and discount messages get higher CTR.

SMS CTR is also affected by the type of the campaign. The issue here is that people reading emails obviously have an internet connection. Whereas text message receivers may not have one when they receive an SMS, which can affect the click-through rate.

Regarding the percentages, text messages have 19% CTR as compared to emails, which have only 3.2%. The main reason for such a difference is that text messages are shorter and people prefer receiving them over emails. Higher CTR means that SMS has a higher chance to generate leads, so it wins in this category.

5. Personalization

Personalization is essential for marketers because it makes customers feel special. Emails do a great job here allowing marketers to use various visuals to make their messages more appealing. Although it has a character limit, no reasonable message can ever pass that limit. This creates more room to get creative and personalize messages for customers.

Text messages also allow marketers to personalize offers and promotions. Most SMS providers have built-in templates for personalized offers. However, marketers are bound within 160 characters and can’t pass that limit.

Since email has much more space to use text and visuals, it is more practical for personalization than text messages. Thus, this gives an edge to email here, making the overall score 3:2, meaning that text message marketing is still better for lead generation. Indeed, it is more effective with a slightly higher price.

Author Bio:

Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key. He currently is working as a marketing specialist at SendSMS which is providing SMS marketing service globally.

How To Boost Website Traffic With Bulk SMS Marketing?

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

Why website traffic is important?

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

Embedded links

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

Incentive’s boost the process

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

Professional team to your assistance

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

Keep it short

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

Utilize SMS API

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

Promotional SMS

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

Re-targeting SMS

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

Feedback Survey

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

Reminder SMS

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

In this way, you can boost up the website traffic with bulk SMS marketing.

Author Bio

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.