Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

HSP Media Marketing is India’s No.1 media marketing service provider company. We are providing Bulk SMS, Email Marketing, IVR Service, Voice SMS, Missed Call alert service, Toll free and many more.

9 Of The Smartest Ways To Double Your Sales Conversion Rate

 

9 Of The Smartest Ways To Double Your Sales Conversion Rate

 

Having an attractive website and spending thousands of rupees on the advertisement of your website won’t fetch you enough leads which is a common problem for most of the marketing companies. According to 37% of the marketers prospecting is one of the toughest part of the business. According to the statistics1.56% is considered to be a good conversion rate. So how to achieve this rate? How to make your business stand out of the crowd? Don’t worry we got you covered!

 

Here is the list of some ways to increase your conversion rates.

 
• Describe Your Product Correctly
 

Product description must be clear, elaborate, well written and helpful so that the customer can easily comprehend the features and advantages of it. You must know what your customers are trying to find in that search box and accordingly you should tailor the descriptions. Texts, images, and videos use them all to publish your content on the page. The way you describe your product conveys your brand value.

 
• Funnel It Properly
 

A well-defined and directed path must be adopted to convert your potential customers. You must be knowing about the sales funnel and why it is wider on the top and gets narrower at the bottom. The top part is awareness and the bottom most part is loyalty following discovery, evaluation, intent, and purchase in the respective order. With a well thought sales funnel management of your leads gets easier and the conversion rates automatically go high.

 
• SEO Is Important
 

You need to have a higher ranking in the Search Engine Results Pages so that you can draw a higher amount of traffic to your website which will automatically turn your leads into conversions. The first step is to optimize your website which can be done by doing research on the relevant and potential keywords for the brands and products you are dealing in.

 
• Optimized For Cell Phone
 

Most of the customers nowadays use mobile phones and if your website is not optimized for mobile phones then you are going to lose most of the leads. 52.2% of the total web traffic was mobile traffic in the year 2018 and also in the year 2017 82% of the people in US used mobiles to order online. Do you need more reasons to optimize your websites for mobile phones?

 
• Check The Content Quality
 

The quality of the content matters a lot when you are into online business because your website is the face of your business. Visual content is always good when you have to attract customers but that doesn’t means that you don’t focus on the written content. The text content is one good way to pass information to the customers. You must see how your viewers are browsing the page because that will give you a clear cut idea to depict the information correctly. A good place to put the most relevant and important information at the top left corner of the page. Make sure that your content is into small chunks so that the visitors can easily skim through your pages.

 
• Improve The Layout Of The Website
 

The layout of your website is the first thing that is comprehended by the subconscious mind of the visitor and if it is not good thatthe interest of the visitor will remain disturbed the whole time. The layout is the main factor that affects the conversion of your leads directly. The buttons, sidebars, and everything must sync with your customer’s needs and if you can’t find it then try to analyse it with your customer’s responses and activities.

 
• Call to Action Button
 

The call-to-action button must stand out and by CTA button we mean the button that when clicked direct the customer to the checkout page. These buttons must be spotted easily by the customers and they demand to be unique. If you want them to be catchy then you can also add some captions to it like “30% off”,etc.

 
• Allow Purchases For Guests
 

Many people are lazy to make accounts and they rather choose to buy from any other online store in which they have already logged in or in which guest purchase is allowed. So, always remember that purchases for guests must be there to convert leads. Don’t check patience of your visitors and as always make them the king of market.

 
• Live Chat Should Be Always There
 

Always keep live chat as an option on the website so that customers can trust your website and feel free to contact whenever they want to. Live chat implies that you trust on your prospects. When your visitors’ every grievances can be understood and solved then there are fare chances to convert that lead.

 

After the visitor enters your website he/she becomes a potential customer and it is your responsibility to convert it into a buyer. Every person visiting your website can be converted into a customer just by keeping these points in mind. Conversion is totally dependent on the way your website looks, behaves, and responds to the customer. We always suggest you to choose wordpress for easy and effective management. WordPress Development Companies are also booming in the industry which makes it easy for you to create your website.

 
AUTHOR BIO:
 

Nishant Desai – Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. I love to write about the latest trending updates, WordPress, Web Design, SEO and other interesting information. I believe in Learning, Sharing and keep growing together.

6 Digital Marketing Skills For Your Entry-Level CV

 

6 Digital Marketing Skills For Your Entry-Level CV

 

Entering any new industry is scary and exciting at the same time! Part of that comes from the effort to land your first digital marketing position. Your job application materials are a critical piece of the puzzle. Placing the right skills in the right place on your entry-level CV can be the difference between making it to an interview and getting placed in the trash bin with several other applicants.

 

The skills for your entry-level CV should be diverse and target the relevant trends in the field. The following skills will demonstrate your digital fluency and technical know-how to be effective in the field.

 

1. Social Media Marketing

 
Social Media Marketing
 

Social media marketing is important because it is a platform for people to discover and share similar content. Link building is a vital asset of using social media sites and it helps improve a company’s visibility and web presence in relevant circles. It is a great benefit to a company for an applicant to feel comfortable posting effective marketing in multiple social media platforms.

 

2. Marketing Campaign Analytics

 
Marketing Campaign Analytics
 

Combining all types of digital marketing, including social media marketing, is possible through savvy use of analytics. There is data available for basically all user actions and decisions. This data can inform decision making and assess whether you are able to help the company meet targeted demographics.

 

3. SEO Optimization

 
SEO Optimization
 

It is common knowledge that people do not go past the first three results in search engine results. This makes it imperative for your website to show up in the top of a result. Search engine optimization is a moving target with evolving standards. Staying abreast of the latest trends is critical to create a digital presence.

 

4. Content Creation and Delivery

 
Content Creation and Delivery
 

People need to consume content to gain awareness of a company or product. Delivering engaging content through social media marketing and other platforms takes skill and a sense of what the customer or client wants to see. People digest information in short and bite size chunks and react to visual messaging. According to this Infographic, if your website lacks content, you could be losing up to 44% of potential clients. So, content creation and delivery is very important!

 

5. Communication Skills

 
Communication Skills
 

Most of the work you will do is online. This does not mean that you will never talk to people. Actually, it is quite the opposite! As a digital marketer, you will excel in some technical skills and fall short in others. Digital marketing team members are able to create a wonderful and engaging experience by working in a collaborative environment. Showing evidence of past projects where you communicated well is critical.

 

6. Mobile Marketing

 
Mobile Marketing
 

While many people have laptops or tablets, even more have smart phones. Creating digital marketing experiences that can work on any screen and with multiple apps is critical. We all spend a lot of time on our phone and can be subtly influenced by the marketing seen. Responsive design is a skill that any top marketer should learn.

 

In Conclusion

 

The above skills should make their way onto any entry-level digital marketing resume. Gaining a deep awareness of how to optimize digital marketing through social media and analytics is critical towards helping the business you will work for.

 
Author’s Bio:
 

Hello, my name is Emin, I am a Los Angeles-based designer and a marketing specialist, I love writing about guides and tutorials about Social Media Marketing and Internet Marketing in general.

Learn Expert Branding Tips So That Your Startup Gets Instant Recognition & Ultimate Success in 2019

 

Learn Expert Branding Tips So That Your Startup Gets Instant Recognition & Ultimate Success in 2019

 

Branding is supposed to be the major reason why startups fail or succeed and it is also, the key differentiator between highly-successful startups and startups that fail to make a mark in the industry. Startups require connecting with people and convincing them to buy their specific product or service that is still not recognized as a proven solution. As per http://fabrikbrands.com, “Good branding is at the heart of any great business. You need only look around you to see the evidence. Companies like Dyson, Virgin, and even Coca Cola didn’t just make an impact because they have great products. These companies are effective because they know how to present themselves to the right audiences at the right times.” While chalking out an effective startup branding strategy, you may find the process pretty overwhelming and may mean a lot of hard work on a superficial level but you stand to gain a lot if you build a brand carefully. Here are some expert branding tips for your startup so that it is able to create a strong foothold in the industry it belongs to.

 

Know & Clearly Understand Your Target Market

 

The very first effort to brand your startup is to gain a thorough understanding of the target audience. You must clearly know who would be the people you would be aspiring to reach, impress and convince. Think about the specific people who wish that they would be experiencing your brand. When you have identified your precise target audience, all aspects of your branding strategy must be connected and relevant to the target market.

 

Give Top Priority to Your Brand

 

During the initial days when your startup has just been established, you may not be paying too much attention to branding when your intention and focus is on selling off your products and getting income for proving your worth to the investors. However, you simply cannot overlook the branding aspect during the foundation years as you need to build a niche in the market and a name and reputation for your brand.

 

We know that brands find a way to emerge and evolve spontaneously so you must take the initiative to define them effectively and control them consciously. That would surely prove to be easier when your startup is in its initial phase and your team is quite small and very much open to innovative ideas. When you develop a coherent brand, you could stand tall among the rest and your business would be noticed by potential customers from the very beginning. You may seek professional assistance from a reputed company offering digital marketing NYC for smart branding solutions.

 

Consider Selling Your Story

 

You must focus on selling your story if you are thinking of building a robust brand. However, the greatest challenge you would encounter is that nobody would recognize you or your startup initially. Building your story is the best way of focusing on building your company identity and business culture. Narrating your unique story is a memorable way to identify effectively with you and your brand on a really more personal note. You need to sell an experience much before you sell any product.

 

Define the Brand Influencers

 

Your brand actually is supposed to be your business personality and could be expressed in numerous ways. Your brand would be surely reflected in your brand color, your logo, your voice tone, and your graphics style. The next aspect to consider is that of brand values. These are the traits and characteristics that determine how your business would be conducted and the way your employees would feel, think, and behave. It may prove to be useful if your brand is regarded as a description or summary of who you actually are when you seem to be at your best instead of a bunch of rules regarding what you should always be.

 

In this context, you may know that marketing channels could assume the role of brand management. Boosting your brand awareness i.e. the degree of understanding your customers have of your specific brand and the way they could interpret it as a strategic goal meant to boost your startups. You could assess that by paying attention to your target audience via the conversational channels such as social media.

 

Your Brand Must Be Different from Those of the Competitors

 

Your brand is an expression of your values and desires and exactly who you really are. However, we simply cannot deny the fact that specific industries would be coming up with an apparently common brand language wherein some fonts, colors, illustration styles are typical across numerous businesses. It is up to you to take the decision whether to use the already existing branding techniques in your industry or use some path-breaking branding techniques that obviously, are unique.

 

Consider Using Audits for Keeping Your Brand in Top Condition

 

Once you have come up with a brand for your startup and your startup has been running smoothly for a while, certainly, it would be a fantastic idea to monitor and examine the branding scenario on a regular basis with an effective brand audit. A brand audit seems to be very much an internal process which would be helping you in keeping track of the consistency of the brand, how effectively it aligns with your way of doing business and how your specific business is actually perceived by all your customers.

 

Boost Your Visibility for Branding Success

 

You need to maximize your startup’s visibility. Your branding objective is to reach your precise target audience via a well-coordinated message across a number of platforms. You need to customize your branding efforts for maximizing customer experience and generating passionate and loyal customers who could be advocating on your behalf, hence, boosting growth and traction for your startup.

 

Conclusion

 

Building a robust brand should commence with precisely the reason why you seem to matter to your customers, and gradually, build up to really bigger visual, as well as, verbal brand environment for playing with. We know that it is definitely, about consistency, structure, and active ideation for boosting your brand identity and recognition in the manner it matters most. When you come up with lots of designs, actionable guidelines and on-brand marketing messages, chalking out a marketing funnel seems to be a breeze.

 
Author Bio:
 

Barrack Diego has worked as an editor and writer for more than 10 years. He enjoys mentoring young and upcoming writers. To find out more about Technology, Business, SEO, WordPress, Social Media, Branding Tips visit Bigdropinc.com

Why Is Search Engine Optimization A Must In The Modern Age Sites?

 

Why Is Search Engine Optimization A Must In The Modern Age Sites?

 

Search engine optimization affects each web page, and when you have an online business, you will require search engine optimization for the website. SEO is the short form of search engine optimization. An internet website’s search engine optimization helps you to decide precisely how well it is gonna rank on different major search engines. Quite simply, how high through to the results page the hyperlink to the website will show for an exact search phrase.

 

Does SEO Really Matter For Your Website?

 

The key cause why search engine optimization is crucial for your website is the fact that effective search engine optimization results into increased traffic that might change into better sales, more ads clicked, more e-mail list subscribers, et cetera. Search engine optimization has a larger significance for smaller websites because they probably don’t have just as much of a financial plan to cover marketing. Traffic from different search engines is completely free.

 

Search Engine Optimization Forms:

 

There are two major regions or sub-divisions of search engine optimization. They are on-page search engine optimization and off-page search engine optimization. Both assist in making it rank better on different search engines. But aside from that, they’ve been fairly diverse. You’ll require a combo of both off-page and on-page search engine optimization to make the website rank the good.

 

What’s On-Page Search Engine Optimization?

 

On-page search engine optimization pertains to the actions you take in the website to optimize it for search engine optimization. It consists of the following:

 
• Content:

All of your written content that you publish in the site which comprises the keywords that individuals will utilize to find that content will improve the on-page search engine optimization. The keywords specify to the search engines that precisely what the content is all about, that’ll then improve the position within the search engine rankings.

 
• URLs:

Once you contain a keyword in the URL, it optimizes the On-Page SEO of the website.

 
• Images:

Images in the site have things known as alt-text that isn’t clear to the website viewers. You can append keywords within the alt-text that will be picked up owing to the search engines.

 
• Website Optimization:

The website design and hosting are significant to search engine optimization. Make sure the website is mobile friendly and also it has a quick loading speed.

 

Off-Page Search Engine Optimization:

 

It needs a range of steps that might improve the ranking of the site without changing anything on the site itself. It is known as link building, and it’s a method of making links off their websites back into your website. Backlinks are a sign of the worth for the content on the website. The significant thing aspect is to locate links back from quantity websites. Also sharing those links to your website using social networking will improve the site’s results because social networking links are perceived as backlinks owing to the search engines.

 

Top Advantages Off Search Engine Optimization:

 

Search engine optimization or SEO has become broadly adopted as a web-based advertising strategy because of its efficiency. Although, the digital background has altered drastically in recent years. However, search engine optimization stays an essential and viable advertising strategy. In a period when the net is the source for most individuals to find a service or item they need, there’s no better investment than site improvement for the company. While there’re a lot of benefits to a good search engine optimization strategy, here we have highlighted a few to make you comprehend it is remarkable.

 

Straight forward Increase In Traffic:

 
Straight forward Increase In Traffic
 

The best results in the search engine page get the majority of the clicks and visits, so ranking in such best search engine pages can bring about a huge boost in traffic for the site. A search engine optimization company also concentrates on making informative and keyword based meta descriptions and title tags, which come in the result pages. Having optimized descriptions and tags assists to boost CTR, which also promotes boosts in competent web traffic.

 

Best Advertising Return On Investment!

 

When you disburse for an advertisement, a fine amount of individuals will see it. There is a fair chance that some percentage of them may finish up purchasing the product or service. This top conversion rate is just one more of the benefits of search engine optimization services that cannot be matched by any other type of advertising. Google keeps the records about the searches and gets the individuals who looked for the tag on the site. Anybody can post an advertisement and people who see it might misclick. However, a strike from Google is much more appreciable than advertisements.

 

Long-Term Standings:

 

Once an advertising strategy is employed properly, the search engine results will last a fine amount of time, providing you some composure. You do not have to be anxious about the ranking; the site is offering you customers’ day out and day in without having to carry on spending marketing dollars.

 

Higher Brand Trustworthiness As More Individuals Trust Google:

 
Higher Brand Trustworthiness As More Individuals Trust Google
 

Individuals believe whatever appears first at the search page of Google. There’s a joint trust between the individuals and Google as it’s a trustworthy company. By employing this strategy, you can turn the website into your brand name. The lower you’re in the Google’s rankings; the more people are suspicious about the site. On the off chance that Google has a spot given to you at the top mainly in the event that it’s a top-level posting with diverse subpages recorded under the principle landing page, it provides the website a brand value and position that no ad can beat. Ads can often be seen as irritating, and a lot of people have ad blockers introduced on their systems.

 

Branding:

 

Online listing progress the overall brand. A lot of famous brands have faced a fall in brand value owing to the lack of search engine optimization listing. Youngsters nowadays desire to purchase from brands that have a good online presence, and the digital method offers clients with the chance to reach to more and more individuals.

How Bulk SMS Can Be Used In The Education Sector In India?

 

How Bulk SMS Can Be Used In The Education Sector In India?

 

Communication is the key to run any successful educational institution. We all remember the times around ten or twenty years ago when we would reach the gates of our school only to find out it was closed due to extreme winter. There was an eerie sense of satisfaction but also an undeniable agitation for not getting this information in advance. Who likes to compromise on some extra hours of sleep anyway!

 

Recently, the use of bulk SMS has bridged this communication gap between schools/colleges and parents. Parents and students no longer have to wait around for the school/college to send notifications by post, they can be updated simply with the ease of their cell phones via SMS. Mobile technology has come in very handy for this purpose.

 

Here are a number of examples of how bulk SMS can benefit a school or college:

 

1. Sending Reminders

 

Any impromptu change in the schedule of a school/college can wreck havoc on its functionality. For this purpose, bulk SMS massaging comes in very handy and can be used to send out weekly or daily messages to staff and students. Bulk SMS is an extremely efficient way used by educational institutions to reach out to tons of people at once. They can be notified close to the time of important events or deadlines.

 

2. Handling Queries

 

Parents often might have some unresolved queries about their children and various things related to them. For this reason, short-codes and USSD codes can help answer their questions. It’s not always feasible for parents or children to visit the premises of their educational institution for smallest of queries. For that reason, bulk SMS is a cost-effective and a time saving technique to make people’s lives simpler.

 

3. Attendance

 

One major problem with teenage students is their unannounced absence from their school/college premises. In such cases, bulk SMS helps to notify the parents or guardians of the children missing from school. This way, parents can track the attendance record of their children and can even notify the school via a text message if their child is unable to attend school/college on a particular day.

 

4. Homework

 

Homework is a crucial part of the educational curriculum. While some students are sincere enough to take care of it by themselves, others need to be kept under a strict watch of the school. For this purpose, the school/college can notify parents by sending a text when their children haven’t done the homework assigned.

 

5. Parent-teacher communication

 

There’s no denying that sending messages helps to bridge the communication gap between parents and staff but it also aides in facilitating their communication. Schools and colleges no longer have to follow the cumbersome traditional methods of circulars and notifications, they can simply connect with parents via mobile phones, a procedure which doesn’t even require internet connectivity.

 

6. Feedbacks

 

Feedbacks are very crucial for continuous and comprehensive growth of an educational institute. Every educational institute can make use of bulk SMS service for the feedback and carrying out surveys. Sending simple messages to parents and students and asking about their feedback is the simplest way to know where your institution stands. An institution can improve upon its shortcomings by utilising the valuable feedback from parents and students.

 

7. Student’s Results

 

Awry results can be a bit discouraging for some students and they might even hide it from their parents sometimes. Schools and colleges can inform the parents about the same using bulk SMS service. This helps in keeping a check on the students and parents can constantly monitor the performance of their children. It even helps to encourage students to perform better in exams as they know their results would never be hidden from their parents.

 

8. Emergencies

 

Bulk SMS service is a fast and a convenient way to inform parents about any emergency, like natural calamity, fire breakout, terrorist attack, etc. In such cases, parents can be immediately be made aware of the distressful situation and can take steps accordingly.

 

9. Unscheduled Holidays

 

Sometimes, due to unforeseen circumstances like extreme weather conditions, political upheavals, accidents, etc., the school or college might remain shut. Such impromptu closure can be brought to students’ notice with the help of bulk SMS service. Similarly, is a teacher falls ill, he or she can inform the students via bulk SMS about cancellation of classes.

 

10. Promotions

 

Educational institutes are always on a constant lookout to take themselves to new heights by adding to existing infrastructure, collaborating with international organisations, organising workshops, etc. In such cases, they can inform parents and students about their achievements and accolades via bulk SMS. It helps in building the credibility of the institute in the eyes of the people.

 

While technology is considered a bane by some, it definitely has its set of boons. It has undoubtedly made our lives simpler over the last few decades. It has not only bridged the gap between parents and school/college, but has also augmented the education sector of the country tremendously. Parents are today more efficiently informed about the paraphernalia that surrounds their children, as compared to twenty years ago. As informed individuals, they are in a better capacity to make informed decisions about their children’s education. While technology as a whole is to be credited for this, bulk SMS has definitely tipped the scale here.

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Whenever we talk about SMS (short message service) the first thing that clicks in our mind is countless and annoying promotional text messages that we receive on our mobile phones.

 

Well, regardless of how annoying it may seem, it’s still considered an effective marketing strategy for international B2B marketplaces. In fact, according to research around 75% of people have no problem in getting an SMS from a brand.

 

As B2B marketers we have to step ahead and take risks by trying every marketing channel there is, to generate B2B leads. However, you have to take the right steps, or any type of promotional activity can backfire at you and destroy your reputation. Therefore, we’ve come up helpful tips to make your B2B SMS marketing campaign successful.

 

1. Establish an SMS List

 

In order to make sure that your B2B SMS marketing is successful, the first thing that you have to look in to is that all the users on your SMS list have subscribed for your services. If you start sending promotional SMS texts to just about anyone, you’ll eventually witness a decline in the rate of engagement. You may even get flagged as a spammer if too many people report your number.

 

In order to make your list authentic and relevant, you can send emails to all your subscribers as an invitation to subscribe for your SMS service. Other than that, you can also promote this service on your website and social media platforms. Once you have a compelling list, you won’t have to worry about having your SMS ignored.

 

2. Keep a Close Eye on Your SMS Campaign

 

Once you’ve started sending SMS to all your subscribers, make sure that you monitor that campaign. Just like every other B2B marketing strategy, this one also needs to be analyzed every now then. Why? Well, you’re probably going to spend lots of money on this strategy, that’s why!. If it doesn’t generate the expected ROI, then it’s better to either make alterations or simply stop and think of something else.

 

3. Introduce Offers Your Customers Can’t Ignore

 

If you really want all your SMS to generate leads and increase your ROI, you’ll have to come up with exclusive deals and discounts. Your offer will definitely be the driving force of the leads you wish to generate.

 

In addition, you can also place an offer for all those customers who subscribe to your SMS service as a token of appreciation. People love free and discounted stuff, so this technique can surely build your SMS subscriber list.

 

However, one crucial aspect you should focus on is the frequency and time. Don’t over send texts, because it may irritate your user. In addition, always have a look at the clock before sending your SMS. You wouldn’t want to wake someone up with your message.

 

4. Segment Your List

 

By creating segments in your list, you’ll be able to send the most relevant content to the right audience. In order for that to happen, you also have to know your audience well enough. For example, if you’re promoting tech goods through your B2B SMS marketing campaign and send messages to buyers that belong to a different industry, you’ll only become a source of irritation.

 

Maintaining a happy audience is crucial for the future of this marketing strategy. Once you are able to develop a good relation with your client, all your marketing tactics will show positive outcomes.

 

Wrapping Up

 

If you are running an online B2B marketplace, SMS marketing can play a significant role in boosting your ROI. Once you have won the trust of your clients, you can even add links in your messages to enhance both your traffic and the number of quality leads. However, just like any other B2B marketing technique, planning is essential. To start off, follow all the tips we’ve mentioned above. Once you’ve got the hang of it and are generating useful results, you are free to experiment with new ideas.

 
Author Bio
 

Beatrice McGraw is a digital marketing expert who works for ExportHub – A Foreign B2B Marketplace. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter here: @McgrawBeatrice.

Want A Thriving Business? Focus On Social Media Marketing!

 

Want A Thriving Business? Focus On Social Media Marketing!

 

Social media marketing is a strategy that involves the use of social media platforms like Facebook, Instagram, Twitter, etc. On these websites a business promotes its products or services. The kind of growth which is seen in social media promotions has been unbelievable. Also abbreviated as SMM this marketing methodology provides the businesses a word of moth feedback, from its existing as well as potential customers, and accordingly they modify and redesign their products and services to meet the needs of the users.

 

There are various types of strategies that work within the social media environment and promotions are done through a well-designed and managed marketing campaign. Also important is setting the scope.

 

Nonetheless, there has been tremendous growth in this sector. This Article is focused on the concept of SMM as a way to make a business thrive in a very competitive world. We have also taken inputs from a top-level marketing agency, so that we give you the real facts on what is Social Media Marketing all about. Now, let’s start with our analysis.

 

What Is Social Media Marketing?

 

Social media marketing is a medium used by the digital marketeers to garner web traffic and attract attention. This process is helped by social media sites like Facebook, Google+, Instagram, LinkedIn etc. Actually this medium is used as a strategy to network with people who are looking for products and services that a company markets and also with the industry experts who have an influence on the market. The communication so developed then becomes a stepping stone for building a long term relationship between the like-minded people. This process also generates valuable leads which come in handy for acquisition of new customers.

 

Look, there is a constant competition that is going on among the rivals and all of the players look for a bigger share of the pie. So, it is logical to be wary about how your rivals are fairing, especially when they are selling the same product or service as you. You and your competitors are sailing in the same boat so it makes sense to understand how they are pitching products and services.

 

Next, we should analyze the reasons that a business should keep social media marketing as their primary focus.

 

SMM As A Revenue Engine

 

When we read the reports of the marketing and business analysts including those provided by the marketing agency we mentioned above, we found that most of the business marketers achieved huge marketing success from SMM. Simply speaking the social media websites like Facebook and Twitter have helped in a strong growth for a business and have been the reason for a company’s success. These are real reports that were published in some of the leading business magazines like Forbes, Bloomberg Businessweek, etc., during the last 3 years. It is now no secret that social media marketing has provided businesses an easy and effective way to create appeal for their products or services, regardless of how big or small the targeted market maybe.

 

Through the process of social media marketing businesses get the ability to reach out to wider audience. Moreover, company’s are able to implement new and unique ideas to target potential customers and establish one-on-one communication with their customers, which is also on a personal level.

 

Conclusion

 

Nonetheless, in order to gain the maximum benefits of social media marketing the marketeers should have in place a well-planned strategy. There should be no confusion regarding the goals of the company and what should be done, to achieve those goals through an established social media marketing strategy. The present need is to bring positive changes in customer outreach and company’s focus should be in that direction. If the company is able to create an effective social media marketing strategy, and their team works on it wholeheartedly, then revenue growth is yours for the taking!

 
Author Bio:
 

Jones Smith is a writer and marketing expert working for one of the leading marketing agency Toronto. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on. He constantly explores trends in content marketing and uses them to increase engagement and ensure success.

Power of Social Media for the 21st Century Marketing

 

Power of Social Media for the 21st Century Marketing

 

In the virtual world of hash-tags, repost, likes, shares and subscribe, social media plays a significant role in marketing as well. Though it is platform to connect with people around the globe and stay updated on the current happenings, it is also proving to be a great place for earning customers for your brand.

 

As Statista suggests, by 2019, there will be approximately 2.77 billion social media users in the world. Imagine those many people knowing and connecting with your brand! Wouldn’t it be a successful platform to advertise and promote your products, services or brand?

 

We bet, it will be! Curating a list such key points, in this blog, we will be discussing the power of social media in the 21st century.

 

    Why Is Social Media Marketing Important Today?

 

Social media marketing has completely transformed the traditional marketing approach. While once new products were announced and marketed using print, broadcast and referral approach, with social media marketing things are simpler and easily accessible.

 

And, if you are still going old school, you’re incurring a huge loss for your brand or organization. With that being said, let’s discuss why is social media marketing important? And, how avoiding it can cost your business a significant loss!

 

1. Connects Your Target Audience

 

Everyday millions of people scroll through a number of sites to find a product or service of their choice. Regardless of the industry or sector, social media provides you an opportunity to connect to those people. Every content, advertisement, video or infographic you share on social media platform increases your chances of interacting with your audience.

 

Brands like Nike, Dove, Coca-Cola, L’Oreal, etc., are perfect examples of audience engagement and interaction. And, we all know, how successful they are. Thus, it is fair to point that social media marketing helps in understanding your audience better than any other marketing approach ever could.

 

Besides, connecting to the target audience is easier and more personal through social media. All you need to do is – keep your social posts interesting and enlightening. The rest will take its course step by step.

 

2. Works as a Grapevine

 

Happy customers are loyal customers! And, they further bring more value with themselves. For instance, how many times have you recommended your friends or family a shopping site just because you were satisfied with its service?

 

We guess, many! Similar is the case with social media marketing. If your audience is happy with your campaigns and services your brand is offering, they will promote it without saying. As per facts, 71% of clients who had a positive social media service experience with a brand are likely to suggest it to others.

 

And, this is not all! With just the word-of-mouth your brand can gain customers you didn’t even know existed. In other words, connecting to the audience through social media is the fastest way to create brand awareness.

 

As we say, it works like a grapevine. From one person to another, the information travels so fast that the future of the product or service can be easily determined given the type of response you get from your audience.

 

3. Builds Brand Authority

 

Social media marketing totally works on the type of content you are sharing with your audience. Brands that have the best products and have deep understanding of the benefits of their products impresses the audience the most.

 

For a simple reason, the audience or customers are curious to know everything about the product you are proposing to them. Until and unless you offer them the best of the knowledge of the product, they might not trust your brand.

 

That’s the reason why brands focus on promoting their survival story, history and testimonials. These types of posts tell the customers what’s unique about the brand. As a matter of fact, it builds trust of the audience in the brand.

 

Other than this, being transparent with your customers is another strong authority building social media strategy. Brands address criticisms as they arise, which can help in gaining the faith customers place in your business.

 

4. Less Investment, More ROI

 

Social media marketing is a prompt, inexpensive, and the most effective way to reach a wider audience. It helps you cut unnecessary marketing costs, without compromising the output. How?

 

Well, as a matter of fact, social media platforms include millions of potential customers, colleagues, and competitors. And, they are accessible to everyone for free. Also, an average Facebook ad costs $0.97 which is way less than what you would have paid for printing out a few flyers.

 

Other than this, social media marketing also acts as a real time saver. According to statistics, 95% of the marketing professionals who use social media confirmed that just by spending 6 hours per week on social media increased exposure for their businesses. Could you expect any better way than this for marketing?

 

5. Multiplies Organic Traffic

 

Another major highlight of social media marketing is the fact that it helps in driving organic traffic to your brand’s website. As you post content with keywords and images related to your brand and category, it attracts new potential customers to your site/page searching for the same.

 

The more knowledgeable your content information is, the higher the chances of driving traffic to your website. In addition, being active on social media also draws traffic to the website/page. The improved visibility and engagement with the content helps to boost its reach.

 

And, therefore, is an imperative part of any strategy to develop organic high quality back-links. Other than that, optimizing your brand’s social media profile helps in making your brand appear in the organic search listings.

 

6. Drive Sales

 

As per statistics, marketers who have been using social media for more than 3 years say that it has helped them increase sales. The major reason behind this progress is that your audience is way more active and approachable on social media.

 

Besides, when you amalgamate your brand with the known faces, it attracts your potential customers. For instance, travel influencers like Johnny Jet, Chris Burkard, Louis Cole, etc., have a huge number of followers on their social media accounts. People tend to visit the places, try food joints, and take part in activities suggested by them.

 

Thus, their partnership with various brands likes Marriott, Toyota, MTV, Greyhound, etc., helps the companies in driving sales. All you need to do is partner with these influencers to feature your product in their posts, pictures or videos. Also, you can have them tell an appealing story or journey of your brand.

 

And, that is not all! When the influencers give open reviews about your brand or provide tutorials about your product/service, the audience ought to try it. As a result, increase in sale and popularity of the brand.

 

7. Aids in Managing Brand Reputation

 

Maintaining online reputation of the brand is significant as one bad review from an unsatisfied customer can bring a wedge to your business. As per a survey by BrightLocal, 88% of the people confirmed they trust online reviews as much as they trust personal recommendations.

 

Therefore, it is only fair to say that if your brand develops a bad reputation on social media, you might lose your customers. For instance, brands like Adidas, Dove, Uber, McDonald, etc., experienced negative response from the audience due to their appalling social media campaigns. However, they were quick to remedy it by apologizing or withdrawing the services at once.

 

In other words, defamation itself may not damage your brand. But, the way your brand responds to it can straightforwardly impact its reputation. Thus, always try to be pro-active remedial on the comments or reviews left by the customers as they can make or break your brand reputation.

 

8. Humanizes Your Brand

 

Unless you are just looking for a way to survive in the market, it is imperative to establish a connection with your audience. People must know that they are not just a potential target for your brand. And, you are not just an establishment looking for a way to make money.

 

The audience should believe in your brand values and how your product or services are developed keeping in mind the best interests of the customers. The simplest way to achieve this is through social media.

 

Instead of copy-pasting or relying on automated replies, try to know your audience. Understand their concern and reply accordingly. Most of the times what puts off a consumer is negligible response from the brand. When it’s your mistake or consumers are experiencing a problem, acknowledge and be transparent about it. This proves you care about your clients and they hold value for your business.

 

Wendy’s Facebook page is an excellent example of brand-customer connection. They actually take time to read and respond to their customer complaints. And, this is what makes their brand standout from its competitors!

 

9. Watch Your Competition

 

Apart from finding your audience’s preferences, tastes and behavior, social media also helps in monitoring the competition. For example, if your competitor’s product or service is lagging on some platform, you can use it to win new customers by directly addressing it.

 

Famous brand like Nokia failed miserably when it ignored the rising demand of upgraded software. The company kept focusing on the hardware which led to its offset. In that period of time, Samsung, Sony, HTC, Apple, etc., took liberty of it and launched phones that outperformed than Nokia.

 

Though social media marketing was not prevalent at that time, it is now. You can find various ways to map your progress as well as your competitor’s. Some popular tools for monitoring competitors include SocialMention, Marketing Gardener, SEMRush, etc.

 

After Thoughts

 

Social media marketing is here to stay! If you are still unaware of the benefits of social media marketing, then, it’s time to get in the game. The longer you wait, the more your business will suffer. However, with strategic planning and proper implementation, it can help you flourish your business.

 
Author Bio:
 

The blog is presented by Sharda University. Sharda University is one of the largest universities in Delhi National Capital Region (NCR) offering 216 varied programmes.

 
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9 Benefits You Can Gift To Your Business by Using Chatbots

 

9 Benefits You Can Gift To Your Business by Using Chatbots

 

Nowadays, chatbots are popping up like dandelions with more and more companies rolling them out to increase customer convenience. According to ubisend, 21% of the customers find chatbot as the easiest way to interact with a business.

 

Also, customers are 10 times more likely to engage with a chatbot.

 

So, what makes these little AI-powered assistants so appealing?

 

Answer- their versatility. Chatbots can be used to perform a wide array of functions within the realms of customer service, customer interaction along with several “top of the funnel” marketing and advertising campaigns.

 

Moving on, with the introduction artificial intelligence, chatbots have become more sophisticated than ever. The technology behind these bots is so good that many times, it becomes hard to distinguish these chatbots chats from actual human conversations.

 

In this article, we will have a look at some of the foremost benefits of using chatbots for your business. Let’s begin.

 

1. 24×7 Customer Support

 

It is no secret that customer service is the most significant factor to success. Whether you are Multinational Corporation or a small local business, having a dependable round the clock customer support panel has a huge impact on your customer satisfaction.

 

With the help of chatbots, this customer support process can be largely improved. Chatbots can be programmed to quickly respond to repetitive questions as well as forward the request to a real representative in case a more complicated action is required. This helps in saving the time of customer service representatives by automating repetitive and monotonous tasks and enabling them to focus on more important areas.

 

Additionally, chatbots help organizations in handling more tasks at the same time, so no customer has to wait.

 

2. Availability on Messaging Platforms

 

Mostly, all customers are interested in engaging with a brand via chat, as it is faster and easier to use. Thus, the businesses have a great opportunity to employ chatbots on major social media platforms to locate the right prospective clients. This is a more feasible option than building an entirely new app to engage with customers as it requires a huge amount of money and time.

 

Also, reaching out customers through chatbots platforms like Facebook Messenger or Kik helps businesses in involving more consumers than through emails or newsletters.

 

3. Monitoring Customer Data and Gathering Insights

 

Chatbots are amazing tools to interact with the customers. They gather valuable customer feedback by asking simple questions that can be used for making significant improvements in your products and services. Also, the information gathered can be used for optimizing your website by fine-tuning the low converting pages. For instance, if you know that your landing page generates a high amount of traffic but doesn’t convert very well, you can use a chatbots to reach out to your visitors with a survey to understand the reason why they are abandoning the page without purchasing.

 

Additionally, chatbots can be largely instrumental in studying consumer behaviour, purchasing patterns and trends. A company can decode previous conversations with the customers to identify their preferences and further suggest them new products accordingly.

 

4. Generating and Nurturing More Leads

 

As discussed above, chatbots gather all relevant and useful information about a customer. This information can be used to develop personalized messages that guide the customer through his buyer’s journey, making sure that every step leads to higher conversion rates.

 

This is an important tactic that can help you to effectively rev up your marketing strategy. But, it is important to ensure that you do not get annoying with these personalized messages. Also, it is wise to do some A/B testing on your customized messages to determine which copy works best.

 

5. Chatbots Can Help You Scale Your Business Operations

 

One major cost that impedes businesses from growing is the cost of employing and training more people to handle and support customer interaction features. With chatbots, there is no such hassle.

 

A human can typically only interact with one customer at a time, but chatbots can handle any number of customer requests simultaneously, without any delay. They can quickly adapt as your business grows.

 

6. Improved Customer Engagement

 

A recent study deduced that companies who engage with their customers via social media platforms were able to increase the customer spend by up to 40%. Of course social media is a great platform to interact with users. But, having a chatbots on these platforms can further improve engagement rates by conducting interactive conversations.

 

In case of a typical customer service interface, the information offered to the users is generally more explicit. But a chatbots only furnishes to-the-point information at a time. This helps in making the conversation more interactive by keeping the users interested for longer.

 

7. Chatbots Help in Reducing Repetitive and Boring Work

 

Repetitive tasks often make people become weary of them. They get bored and start looking for variety and rotation. As a result, the business has a demoralized workforce. This in turn makes them prone to errors and also has a negative effect on their productivity.

 

On the contrary, chatbots excel at handling repetitive tasks. They are capable of automating monotonous jobs without making any compromises with the quality or customer experience. Also, since they are machines, they are less likely to make any errors.

 

8. Delivering Highly Personalized Experiences

 

Nowadays, customers are majorly looking for special and tailor-made experiences. With the advent of AI-powered chatbots, businesses are able to gather significant customer information and in turn, deliver highly personalized experiences. This helps in acquiring better customer engagement and higher customer acquisition rates.

 

9. Cost Savings

 

Employing a fully-functional chatbot is much cheaper and faster as compared to creating a full workforce, hiring employees for every task. Chatbots are a one-time investment that can easily scale as the business grows. By using chatbots instead of human workforce, you will not only save on employee costs but also avoid complications caused due to human errors.

 

In addition, the customers can easily and quickly start an interaction with the chatbots. This helps in improving user acquisition rates at minimal costs.

 

Final Words

 

The above discussion points out that chatbots are a great alternative to employees for performing repetitive and relatively simple tasks with optimal precision. These bots extend a cost-effective solution for automating one of the prime aspects of every business- customer satisfaction.

 

Also because of the rapid popularity of chatting platforms, the application and benefits of chatbots continue to rise. It is anticipated that chatbots will dominate how companies interact with their customers in the near future. Consequently, it is best to hire the services of a reputed chatbot development company to capitalize on this upcoming trend and keep an edge over the competitors.

 

However, the only challenge of using these chatbots is developing the right “personality” or conversation capability of your bot in order to increase as well as retain your brand perception.

 
Author Bio:
 

James Grills is a technical writer with a passion for writing on emerging technologies in the areas of mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a mobile app development company in India.