The benefits of Learning Digital Marketing

 

The benefits of Learning Digital Marketing

 

The field of digital marketing has a very broad scope. It is increasing day by day. In order to enhance productivity, it is being used by many companies. Remarkable growth has been seen in this field in recent years. There is a serious demand for the skills used in this field. Some of its benefits are broad goals, secured job profiles and high salaries.

 

Now I will show you the benefits of learning digital marketing.

 

1. Be a professional who is in-demand

 

It is believed that there is a lack of professionals in digital marketing who can do the job in spite of the fact that there will be 2 million jobs in this field by 2020. So, here we can say that there are less supply and more demand. This gives an advantage to people who are studying it.

 

There was a scarcity of jobs during the recession that was spread globally. But now there are a lot of job opportunities in the field of digital marketing.

 

2. So many career choices

 

The experienced professionals in digital marketing are easily getting hired in the new as well as established companies, as a result of increased digitization.

 

Artificial intelligence is a new and growing technology and the people who have its knowledge are always required in big digital companies like Airbnb and Google. The chatbots are made using the technology of Artificial Intelligence. A feature of customization is provided in the process of making these chatbots.

 

With so many possibilities of jobs, the digital marketers can choose any job among them.

 

3. Get more salary

 

We are aware of the fact that currently there is a reduced supply of professionals in digital marketing and demand is more. As a result, when the price increases the product value also increases. So, if you are a skilled person and your requirement is so much in the industry, you can demand the salary of your choice.

 

4. Easily start your career

 

To create your own portfolio and gain experience you need a placement or internship. This will be helpful in advertising careers. If you want to kickstart your career then a lot of opportunities will be provided to you by the digital marketing world. You can take part in online conversations, start your blog, increase followers on Twitter to get a good presence in social media. You can increase your knowledge of digital marketing by giving online exams. By this, you can make a very good CV and give interviews to employers of reputed companies so that you can get a good job.

 

5. Develop an agile career and become a versatile professional

 

Your career can reach good heights if you have skills of digital marketing because there is a lot of demand in this sector. You just need a little training in this field if you want to develop your career and grow more in this field. If you do this then you can stay in this field as well as learn new skills. This shows that there are a lot of opportunities for learning and choices are in abundance.

 

6. Always try to work with different kinds of people

 

People of different interests and different backgrounds will work with you in this dynamic sector of digital marketing. Disciplines of a wide range are present in this sector. If you are interested in doing jobs with people then your audience will get increased. This will expand your business as a result of social interaction with people.

 

You can do the job on a website or a writing work if you are introverted by your behavior. For anybody who wants to work from home for people of different countries, freelancing is a good job.

 

7. Become creative

 

You should always be creative in your day to day work. Production of audio and video, designing, writing are some creative works that also give a lot of opportunities. For engaging the audience, improving customer experience, conducting A/B tests, solving problems, marketing of products, this type of creative environment is very good.

 

For better performance of the business, the companies are using creative ways and with this a lot of experimentation is being done in digital marketing.

 

You can take the help of digital marketing experts to gain some more knowledge about the above-mentioned points.

 
Author bio:
 

Akshay Sharma is a writer who loves sharing views on technology topics. He is constantly in search of new articles and posts on topics related to technology and its branches. Currently, he works with Mind Digital Group which knows the best digital marketing agency in India.

The 5 Major Digital Marketing Trends in 2020

 

The 5 Major Digital Marketing Trends in 2020

 

The digital marketing sector is constantly changing and has experienced increased enthusiasm during the past decade. A few trends outline the dominant strategies in digital marketing. Some have been in place for several years while others are more recent. Which ones to bet on in 2020?

 

1. Data-driven marketing

 

In 2017, The Economist titled “The world’s most valuable resource is no longer oil, but data”. It is true that the most powerful companies in the world are also those that have a lot of data on their users. The harvest has not stopped since and the multiplication of devices and contact points amplifies this movement. Thus, marketing can benefit by using this data to offer highly customized experiences.

 

With at scale personalization, data-driven marketing can allow advertisers to reach Internet users in the right place, at the right time with the right message. All digital advertising agencies have set up tools to exploit this data (such as automated campaigns on Google Ads or the personalization of placements on Facebook Ads). The multiplication of this data also allows more advanced A / B test strategies and therefore better performance. The growth of programmatic advertising only confirms this trend of mass personalization.

 

2. Machine Learning

 

Who says “more data available to advertisers,” says “matter to feed the algorithms”: the digital marketing of tomorrow will be even more automated than today. All the agencies have taken this turning point for several years, humans can no longer process the huge volume of data at their disposal: at each auction, Google Ads takes into account more than 70 million signals to perform its arbitration. But successful digital marketing strategies are those that combine the good use of algorithms with intelligent orchestration: whether it is the machine or the human, alone, they are not as good as two. We can expect more and more automated solutions at all levels: ads, auction strategies, targeting, attribution, campaigns.

 

3. The changing marketing influence

 

Also present for several years, the marketing influence market will take a major turning point in 2020. Indeed, the explosion of Instagram (more than a billion monthly active users) has increased brand operations with influencers, so that they can communicate with their communities. But several studies have recently shown that micro-influence has more impact than mass influence. If micro-communities have, by definition, less reach than mass influence, their engagement with posts is better.

 

Also, the release of Facebook Brands Collabs Manager is flipping the cards of the advertiser/influencer relationship, since this tool facilitates the establishment of partnerships. The role of marketing influence agencies is thus threatened by Facebook, which wants to position itself as a trusted intermediary.

 

4. From long-term video content to “snackable video content”

 

The video wave does not stop: in 2020, video traffic on the Internet will represent 84%! The crazy growth in the use of TikTok and Snapchat will accentuate this trend. In 2020, advertisers will have a game to play by betting on these new digital advertising agencies which are not yet saturated and where attention is still captive. We are gradually moving from “long-term” video consumption (Netflix, YouTube) to “snackable content”: short, innovative content that can be consumed (TikTok, Snapchat, Stories, IGTV, Bumper Ads on YouTube). It also forces advertisers to adapt to this new content and produce adequate video ads.

 

5. Voice marketing

 

By 2021, there will be more than 1.6 billion people who will use a voice assistant on a regular basis. Amazon (Alexa), Google (Google Home), Apple (Siri) all dominate the market for voice assistants and have signed an agreement that will allow all connected objects in the home to communicate with each other, whatever the model. and the manufacturer. This will allow an improvement in the functionality of the assistants and therefore increase the engagement. Also, the explosion of mobile usage has allowed easy access to a voice assistant directly in his pocket.

 

Nevertheless, the advertising possibilities are still very fine for advertisers. It is, for example, possible to create voice applications (as SNCF did for example to facilitate the booking of train tickets), but there is not yet a self-service solution for advertisers. Perhaps one day, the results of traditional search engines will appear in the voice search results, which will be a first step towards the first announcements in “voice search”.

 
Author Bio:
 

Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.

How can Social Media Bring Traffic to Your Website?

How can Social Media Bring Traffic to Your Website?

 

The use of social media in brands and businesses is no longer an option, it is a must. With over 3 billion users around the globe, social media has become an essential part of growing a business. Building brand awareness, the establishment of brand among its target market and opportunities to connect with existing and future customers, create engagement and build brand loyalty are among its benefits.

 

But how can social media become an avenue to drive traffic to your website?

 

Social media platforms you can use for your business

 

Here are some of the different social media platforms you can try for your business. They are already tried and tested and already built a powerhouse of users under their name. They may be overused however, this does not mean that you shouldn’t give them a try.

 

• Instagram

 

This platform has been a powerhouse to several brands. With an active user of 1 billion, it is full of eye-catching visuals and inspiring creativity. It became one of the leading social media platforms for businesses when the shoppable post became available in 2018 and the emerging of Instagram stories and IG TV.

 

• Facebook

 

The platform that started it all, this social media giant has long proven its worth. No matter what your business is, Facebook has a place for you. While some may take it negatively as Facebook began suppressing organic postings, you can still leverage your brand through groups, Messenger chatbots and live videos for engagement.

 

• Twitter

 

This platform allows brands to create their voice and their persona. This may not be an avenue for everybody but certainly, businesses related to sports, entertainment, politics or marketing can flourish in this site.

 

• LinkedIn

 

A much reserved platform, LinkedIn connects B2B and professionals. Armed with the right strategy, you can build your brand in LinkedIn and have an unlimited opportunity to build connections that will be beneficial for your brand.

 

• Youtube

 

This platform allows brands and businesses to grow with video contents like tutorials, behind the scenes or walkthroughs.

 

• TikTok

 

The newest among them all but grew significantly and has already a billion downloads. This platform caters to the younger generation ages 35 and below and has been widely used over the world.

 

It is essential also to know the latest social media trends these days:

 

• Rise of stories and video content

 

• Dynamic and direct social ads that make consumers think you are talking to them and answering their needs

 

• Nano-influencers with 1,000 – 5,000 followers and are considered the authentic influencers

 

• Growth of private and tight-knit groups

 

Strategies to boost traffic to your website with social media

 

1. Work on your profile

 

Your profile in social media sets the first impression. This is probably because consumers have first known about you on social media even before they came across your website. Optimizing your profile may definitely give you brand awareness and drive a good amount of traffic on your website. Make sure your site’s URL is visible in your profile. With the right set of keywords and information, it will streamline your social media profile and website.

 

2. Post always

 

This may sound simple but consistent posting builds your reputation, grow your reach and widen your brand awareness. This builds consumer’s trust and increases your visibility to them. Check your analytics and look for the time slot where your followers are most active. Develop a regular posting habit and use social media management tools available online to help you maintain your schedule.

 

3. Know when your audience is active

 

Knowing when your audience is active, help you plan your content better. As social media platforms have an influx of users and posts move quickly, posting on the time they are active will give you more chance of visibility and you certainly know people will be able to read your content.

 

4. Engage with your audience

 

Social media has given you the power to interact with your customers and this has been one of the vital and important keys. Manage your inboxes regularly and answers questions promptly. In your answers, always direct them to your website for additional information. Try also to be as personal as you can get as customers nowadays shy away from automated replies and would want personal attention. Use call to action words like, click now, visit now, check it out now or read now.

 

5. Be interactive

 

Create social media contest, ask questions and run polls. This will have people talking about you, your product or services you offer and your website thus increasing your engagement.

 

6. Share contents from your website

 

If you have already established your brand in your social media, it will be easier for you to drive traffic to your site by sharing direct links and contents. Sharing inbound blog links will help boost your website traffic as people will want to read your blog contents.

 

7. Use teaser contents

 

Promote special deals on special events that consumers can only access through a link posted in your social media. This may be a discount or a coupon that they can use to purchase something on your website. People clamor for good deals and in any way to save their money. This will also drive sales as people would want to buy now instead of putting it on hold for some other times.

 

8. Work with influencers

 

One of the most powerful tools in building your brand is working with influencers. Nano-influencers, the newest classification, are social media personalities with only 1,000 to 5,000 followers and innovative brands are already tapping them. Their small followers give them an edge by being closer to them and thus having stronger connections. Working with influencers is cost-efficient but will give you the visibility not only on your social media platforms but to your website as well.

 

Conclusion

 

As social media strategies may take a longer time to take effect and results may not come in fast, you have to be patient and persistent. As you continue to do these suggestions, you will definitely learn the best platform for your brand, the best strategy and the niche market you want to tap.

 
Author’s Bio
 

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand

How To Increase Your Business Through Digital Marketing

 

How To Increase Your Business Through Digital Marketing

 

Small-company individuals own it started from the digital age. They are using a vast width of choices to get your name around via email advertisements and digital marketing programs. The possibilities and mixtures will be virtually infinite. While that’s a massive benefit to this present entrepreneur, it might also be overwhelming. Listed below are several old digital advertisements and promotion strategies to get you all started.

 

Before dive right into, you’ll discover a couple of fundamental questions that need to be answered. Your electronic advertising program should ultimately pave the way to your long- term and – temporary small business objectives. Answer the questions before start:

 

Who is my audience?

 

Concentrate on creating client personas. They need to encircle each one of the features that you wish to get in your ideal customer, such as:

 
● Age
● Gender
● Geographical location
● Motivations
● Challenges
● Private interests
● Shopping preferences
 

Yet another valuable exercise would be to recognize the sort of customer that you don’t require and provide a wide berth to promotion content that may inadvertently attract them.

 

What is my ultimate aim?

 

Assessing your objectives before creating your electronic marketing strategy guarantees that you won’t be barking up the wrong tree. Are you currently searching to boost site traffic? Decrease cart abandonment? Build your email list, Boost average cost quantity? Create higher customer loyalty, increase brand awareness?

 

As you can see, one electronic approach wouldn’t hit every one of these regions, so plan accordingly. Which tools do not have? Assess the automated means you have already spent in and ascertain if they are viable, require tweaking, or ought to be retired.

 

By this time, you have probably already established some automated campaigns and lost cash on the resources to achieve that. It is not unusual to forget that you have got some subscription support for, for instance, email blasts. Assessing the cobwebs away and ascertain if it is still fulfilling your demands. Odds are, together with your new digital approach, you can revamp your usage of previous advertising tools and begin getting a return on your investment.

 

Primary Digital-marketing Channels:

 

1) Marketing with Email

 

Email communication is among the most straightforward approaches to stay before one’s customer base. Send purposeful company upgrades and promotions, and request customer testimonials, and remind a client they have left items within their online shopping cart software, etc.

 

Strategies for email advertising:

 

● Personalize using receiver’s title time suitably.

 

● The ideal time to ship your email is from the day or on weekends if people are not around the clock.

 

● Incorporate topic lines over 70 characters Long.

 

2) Social Networking

 

Having the capability to pinpoint target audience associates. Social networking provides powerful tools to strengthen your digital marketing and advertising campaigns. The drills we suggested earlier in the day play a role here.

 

For instance, if your perfect customer is a business professional, you will wish to concentrate on LinkedIn. Should they are millennial, and then Twitter and Instagram are more appropriate. Meet with your clientele at which they are at. For more help pinpointing the perfect social-media stations for the company, visit this article.

 
Social Networking
 

Try one of these Hints on the next social Networking Effort:

 

● Cross-promote using a Free Company.

 

● Host a Competition.

 

● Survive Facebook or Instagram Stories and Produce a Set.

 

● Re-post user-generated content.

 

● Article ‘Label a Buddy’ content comprising it into a promotion, event or holiday.

 

● Poll your followers.

 

3) Content marketing

 

Including valuable and relevant material along with your digital advertising platforms, increases your odds of generating organic traffic. Use videos, blogs, infographics, and white papers to entice clients for you based on internet search engine success. To learn more with your article advertising plan, take a look at this article.

 

Content Tip

 

For those who have marketing bits that have been especially successful using a digital medium, then reformat it to work across your electronic advertising stations. Give it a small refresh or correct the language, whether it’s unique to its primary usage. Still, if you have had success using a specific message, either call or promotion to activity, capitalize on it.

 

4) Mobile Strategy

 

A cell plan usually takes many shapes, based on the tools you’ve got available. It is possible to work effective mobile-marketing through interpersonal networking and also a mobile-friendly site. Or, you may make an authentic cell application. A cell application is useful as a result of customization possibilities.

 
Mobile Strategy
 

Advantages of a program:

 

● You can send alarms.

 

● You Can Quickly employ a client loyalty application.

 

● Your emblem appears on customers’ dwelling displays always.

 

● Clients benefit from the simplicity of performing business point and click on trades and communications.

 

There are several program construction services; therefore, you should not begin learning code any time in the future! Organizations like AppsBuilder, BuildFire, and also AppyPie allow you to customize your cellular application based on your own precise needs.

 

5) Pay-to-Play Advertising

 

A lot of options here, including paid societal networking advertisements, pay-per-play music advertisements, pay per click advertisements, Google Adwords, etc.. You are essentially creating digital billboards Except with an electronic digital “billboard,” you decide that views your advertisement, where you can make the most of your ROI.

 

Cross-promote every one of these marketing stations to make sure clients are receiving communications at which they are most receptive. Include links to an own social networking page on each email burst, make an advertisement on social networking directed toward bringing leads and get info or drive traffic for your most recent blog post by way of a link into your most recent societal networking article.

 

The key to digital marketing will be to narrow your attention when casting a broad net. Sounds oxymoronic but are confident that this is simultaneously potential. What we believe is that all of your digital campaigns need to possess a particular goal using a specific audience in your mind, and you ought to be running several campaigns at one moment.

 
Author Bio:
 

Rishabh Gupta is an SEO executive at IT Company in Malaysia, where he handles all works related to SEO, SMO, PPC, Content Writing and Email Marketing.

5 Ways to Market Your Business Online

 

5 Ways to Market Your Business Online

 

If you have decided to market your existing small business online, then you are on the right track. In present times, seven out of every ten people choose their service providers online. So, it does not matter whether you run a salon, restaurant, grocery store or any other business. Taking your business online can significantly help accelerate sales.

 

However, most small businesses do not explore this arena, presuming it to be expensive. Still, with the right digital marketing plan, it can be a lot more cost-effective than traditional marketing. So, to help you get the most out of it, here are some highly effective ways in which you can market your business.

 

 Start with the Right Foot | Get an SSL Certificate

 

Your website is always at the core of your digital marketing plan, and the first step is to make that appear safe for the user to explore. That’s because you are going to provide a link to your official website in business listings, social media campaigns and everywhere else. So, you don’t want your website to shoot out a safety warning to the reader in the URL box. To make your site appear safe, you need to install an SSL certificate on your server. Another benefit of doing this is that you improve your chances of ranking better in search engines.

 

 Find the Right Social Media Platform

 

To run a successful digital media campaign, you need first to identify the social media platforms on which your target audience is most active. You can do this by considering the geographical location and the generation to which your prospective customers belong. If you are catering to a mixed bag, such as millennials and Gen X, then consider running social media campaigns on multiple platforms. The ideal ones for millennials would be Instagram, and for Gen X, you can count on Facebook.

 

 Cling on to a Micro Niche

 

To take your existing business online, you need to have a website with high-quality content that is focused on a micro-niche. That’s because SERPs rank such websites better than the rest and that’s precisely what you want. So, if you are an Attorney, then you would want to go a step further and classify yourself by your specialization and post relevant content.

 

 Blog with Laser-Focused Content

 

When you are trying to drive a specific category of people to your website, make it a point to publish laser-focused content that is directed towards them. So, if you sell toys, you do not want those interested in mainstream sports to find your website which sells plastic baseball bats for 4-year old. Likewise, if you sell pet food for canines, you do not want those who own a cat or a raccoon to find your site. Even if they do, it’s only going to bloat up the traffic statistics and isn’t going to help your business make sales.

 

 Bulk Emailing and How to Avoid the Spam Folder

 

A little over a decade ago, you could shoot out sales-related emails, and there was nothing that the recipient could do about it besides reading or deleting it. However, now, sales-related emails barely make it to the inbox and mostly end up in the spam folder. Nonetheless, bulk emailing is essential and works great, mainly if you have a pop-up that collects contact details of those interested in your posts.

 

So, you need to send out emails but also avoid things that can make them appear spammy and here’s how you can do that. Always keep the flow regular and avoid exclamations and loud fonts to avoid being noticed by the spam filters. Also, avoid words like discount, sales, urgent or anything else that indicates its related to selling or marketing.

 

Finally, you need to limit the links, compress the images and offer the recipient the option to unsubscribe. After you have done that, try to send yourself an email and check if it is being marked spam. Mostly it won’t, but if it does, then here’s a trick that could help. Please enter your business’ physical address in Google My Business and include it in your emails.

 

Final Takeaway

 

Most of the marketing strategies mentioned above are free, and the only thing you may have to pay for is the content. You can even get an SSL certificate with a bundled web hosting plan else; you can purchase it from SSL providers. Now that proves how cost-effective it is to market your business online, and when you are a small business, these strategies work exceptionally well.

15 Ways to Increase Website Traffic in 2019

 

15 Ways to Increase Website Traffic in 2019

 

After choosing the right product and designing the website, all that a business requires is the right way for bringing in sales towards the website. Ranging from social media marketing to traditional methods of marketing hacks, there is a great need for us to know about the steps for increasing the website traffic this year. By taking a look at some of the best steps which can help level up the traffic will be a great help. There are several things involved in the process, be it the tools for checking or the guidance from experts and more.

 

Search Optimization

 

The first step is to optimize the website for search purposes. Find the most focused keywords that can be good for the representation basis of the niche for the blog content and the stored pages. Most of the time, businesses tend to focus on just two or three keywords for each web page. There are various tools like SEO tools or Keywords everywhere that can be used for finding the right keywords of the website.

 

Crisp Content

 

One of the newest content hacks for search engine optimization is crisp and new content. There is no other better way to refresh the existing content on a timely basis, so more visitors can be garnered on the website. Outdated content can be a blunder for the web pages, so it is vital to add on freshly written content all the time. The same procedure can act as a valuable touch up to the made-over website.

 

Submission of website

 

For proper crawling and search engine optimization of websites, one should make way towards requesting the search engines for rendering index to the website, by leveling up the odds which are displayed on the result pages for similar doubts. There are different links for submitting the websites on Google, Bing, and Yahoo.

 

Initiate Backlinks

 

Yet another important step in SEO is backlinks. When there is a linking of an external site to your website, a signal is undertaken to Google about the website is reliable and holds relevance towards the clickable words. Undoubtedly, backlinks have the power to drive traffic to a maximum level, as users explore a lot during the whole procedure.

 

Keep an eye on the competitors

 

While spying the competitors, try to know about the sources available for bringing in traffic. It can help change or choose other marketing ways so that even your business can build in good traffic. If you take a look and see Google as the topmost choice, they prefer working on Google Ads and SEO. In case, Facebook is the leading website, then establish Facebook advertisements. Make sure to keenly observe the activities of competitors.

 

Long-Tail Keywords

 

Mostly, shorter keywords are the ones that show up during the keyword research analysis. However, it is highly essential for keeping a track of long-tail keywords as they lead to more opportunities and these more specific. The volume search for small keywords is less, hence resulting in lesser competition. This means it is not only better to rank for keywords that are in resemblance with the long-tail keywords, but also easier for guessing the intent of the searcher.

 

Additions

 

Google’s ranking factor depends completely upon the addition of new content as well as products daily. It is regarded as the best idea for updating the website with the right content now and then. Additions are beneficial for search engine optimization also, as it gives a unique reason for the users to visit the website again and again, leading to higher ranking plus searches.

 

Involve Exclusionary Content

 

Taking the lead with exclusionary content refers to starting a blog, building a free course, development slide share presentations, webinars, podcasts, publishing relevant content on the website. Maintenance of a daily publishing system can help gather many people towards the website who can subscribe too.

 

Play Games and Quizzes

 

One of the best methods for generating a lead is to quiz around on the website that can be useful for the content marketing procedure. As per the research, there has been a great increase in the conversion rate of the website. Also, the same thing can be beneficial as the mails and data of the users can be known from the quiz answers given by the users itself. With the help of a quiz, users tend to attain shareable results, which is further marketed by them on social media and seen by great networks.

 

Podcasts

 

Well, with new beginnings and new ventures, there should be involvement of new methods. Yes! Nowadays, podcasts are trending. Every month, a large number of people are busy listening to podcasts, as they are a great source of help in different niches. Podcasts are listened by a large audience and for boosting the traffic of your website. It is the right way and method to make way with including podcasts for brand awareness, search engine optimization, and customer relationships.

 

Special Giveaways

 

If you are thinking of surprising the audience, then there can be no better way than hosting contests and giveaways for them. This system can also be the best for the e-commerce strategy. Such gestures can help in the development of audiences and giving them a reason to visit the websites again. Also, with the involvement of the users for the content, we can take that chance for promoting the website to the users in the future as well.

 

Medium

 

Medium is an online platform for publishing content where people and different brands can post or update blogs, posts with general HTML and CSS editing as well as styling. With this platform, there has been a creation of a community of publishers who can follow, promote, market or engage with each other on their posts. One can tap on the already available community and introduce his or her brand. In short, an unforgettable content journey can be experienced in it.

 

YouTube

 

There is no need to worry, as you can also increase traffic with Youtube by building Youtube ads, adding more and more links to the descriptions, or bringing various users for sharing the links on the videos. With the creation of videos and posting at least one video, a week can bring in a lot of traffic. For everyone out there, if you are busy making just the website pretty, then make sure to take care of your video channel as well.

 

Guest Blogging

 

Guest Blogging is yet another essential step for helping in increasing traffic. As we know, guest blogging can be used in two ways, one is the submission of posts on the other websites, and the other one is accepting posts from the external sources who wish to contribute. For doing the same, it is crucial to notice the websites, which are active and have many audiences, plus own great social media following. When you find one, check out their guidelines before posting a blog and then a way to go!

 

Facebook

 

Facebook is the powerhouse for the development of traffic. A lot of traffic can be garnered from Facebook groups, ads, messenger, starting a business page, social media posts and a lot more. By the combination of Facebook ads that are constantly posted on the facebook page can lead to higher chances of getting a greater audience.

 

Now, these steps will make you believe, “with the SEO services near me website traffic can be increased thoroughly”!

 
Author Bio:
 

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO processes and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

Facebook Marketing: Essential Guide for Advertisers!

 

Facebook Marketing: Essential Guide for Advertisers!

 

If you own a business and looking around, to begin with, digital marketing, the most audible advice you must have heard would be that you need to show up on Facebook. Facebook marketing is the largest social media platform with around with more than two million users around the globe.

 

Facebook has consistently maintained its position since 2004, and despite scandals and competition, it still fulfills as the best marketing social media marketing platforms for advertisers and marketers. Accordingly, it’s wise to spend a few minutes to learn Facebook marketing essentials.

 

Here you are guided from the beginning of Facebook advertisement and marketing essentials.

 

Set up a Facebook Page

 

Making a Facebook business page is the first step in the whole process. If you still do not own a Facebook business page, here you go to get one facebook.com/pages.create.

 

Some useful information regarding the Facebook business page

 

• Use your Facebook page to market wisely.

 

• Similar to a person’s Facebook profile, the Facebook page serves as a brand’s face for the company. A page provides users with all the necessary information they look for in a brand.

 

• If promoted rightly, users start liking and following your page. This means that they start seeing your posts on their feed.

 

• Ask your followers to check the “view post first” option. This will help your audience to get notified about updates on a priority basis. Otherwise, they are less likely to see your posts because Facebook wants businesses to boost posts by paying them for better visibility and reach.

 

• The Facebook business page gives you an opportunity to connect with a broader audience, while a Facebook profile allows up to 5000 friends.

 

• A Facebook business page also do not require a connection approval from you; however, you always secure the right to block any user.

 

• You would need to put an extensive yet smart effort, in the beginning, to get more likes and fan following.

 

Set up a Facebook Ads Manager account

 

Besides organic Facebook advertisement, you can invest in Facebook ads to promote your business. You can pay facebook ad management by adding a credit card at Facebook ads manager. This will allow you to create and customize your ads.

 

Creating your ad in Facebook Ads Manager

 

To share your ads on Facebook ads manager, you need a message to promote. Create impactful advertising content that may be in the form of images, text, videos, and gifs. Once you are prepared with a quality advertisement content, move towards setting choosing your ad campaign. Go for “create an Ad” option to get started and then follow these steps to create your ad.

 

Make sure you have the right message to promote; a message that resonates with your concept and idea. Whether you choose an image, video, or textual image, make sure it correctly reflects your brand image.

 

STEP 1: DETERMINE YOUR OBJECTIVE

 

In the first step, facebook wants to know your marketing objectives to help you get the most of your ad. You can choose your marketing objective among some of the provided options, which are: Awareness, Considerations, and Conversion. If you are in the initial stage of your business, you can opt for brand awareness while if your brand is recognised enough, you can opt for conversion to bring sales.

 

STEP 2: NAME YOUR CAMPAIGN

 

After the selection of objective, give a title to your campaign before moving on to the next step. This will help you remember about your campaign and its strategies in future to analyse and implement an improved strategy.

 

STEP 3: DEFINE YOUR AUDIENCE

 

In this step, facebook wants you to choose your audience preference among Core Audiences, Custom Audiences, and Lookalike Audiences.

 
DEFINE YOUR AUDIENCE
 

Facebook has provided Core Audiences targeting options into their Ads Manager to make it easy to reach new potential customers based on location, demographics, interests, behaviours, and connection.

 

The “Custom Audiences” field helps you connect you with an existing audience by uploading the contact list. The “Lookalike Audiences” targeting option helps in targeting a similar audience based on your existing customers’ contacts.

 

For the core audience targeting option, you can customize your target audience on Facebook. Make selections wherever necessary and what you find relevant to the particular audience you want to reach and be visible.

 

STEP 4: EDIT AD PLACEMENTS

 

After the target audience selection, you need to choose where you want your ads to be displayed. You can leave this option on facebook management by selecting “Automatic placements.” Facebook will automatically select ad placement in places where your ads are likely to perform best.

 

You can also indicate specific areas where you want your ads to be served if you developed your ad intending to place it in a particular area such as Facebook or Instagram stories.

 

By default, all options are checked off. You have the option to uncheck those you do not want. When you are done with placement selections, set your budget, and now you’re ready to go set up your ad.

 

STEP 5: SET UP YOUR AD

 

You can an existing ad post or make a new ad from scratch to target your audience in this section. If you want to boost an old post, you can click on “Use Existing Post” at the top of the Ad Page & Post screen. You can share images and videos on a consistent basis on your facebook story to keep your audience updated and informed.

 
Author Bio:
 

Zubair is a digital enthusiast who loves to write on various trends, including Tech, Mobile app Development companies and Personal Development. He is a passionate blogger and loves to read and write. He currently works at AppVerticals, that offers top-notch Mobile app development services to clients across the globe.

Know 10 Facts Why Self E-mail Server Hosting is Found Hard

 

Know 10 Facts Why Self E-mail Server Hosting is Found Hard

 

As the popularity of cloud hosting services is snowballing by the day, e-mail marketing is also earning popularity at a very large scale. To properly engage in e-mail marketing, one has to create an email server for this purpose and can host it either on its own or can take the help of an email-based cloud hosting system. Though it is very much possible to run your mail server but usually not considered the best option to opt for. But according to the latest marketing trends, the demands for email marketing are nowhere going out of fashion. The reasons given in the article will validate the point that why one should not run your mail server. Apart from some primary reasons for it being complicated and time-consuming, there are others. So without wasting any further time let’s get acquainted by all of them sequentially-

 

Creates an extra responsibility

 

Apart from handling the critical part of your business, handling an email server on top of it is a frenzied situation. The emails are going to pile up and despite all the technological advancement, you will find yourself inside a hornet’s nest. Back in the ’90s, it was comparatively very much easier to run your mail server as the number of SPAM’s was lesser to quite a considerable level.

 

Plentiful of components to manage

 

Email servers are not that easy to set up as it sounds. It requires so many important components and they all have to be modulated together. The most important components are-

 

Mail Transfer Agent

 

It is a mail transfer agent or a mail relay software that transfers mail from one computer to another using SMTP.

 

Mail Delivery Agent

 

It is a computer software component that is responsible for the delivery of email messages to a local recipient’s mailbox.

 

IMAP and POP3 server

 

IMAP (Internet Message Access Protocol) makes sure that the message does not remain on the local device and it remains on the server and POP3 (Post Office Protocol) attempts to keep the mail located on the local device.

 

And these software requirements are not enough, your mail servers will be needing a domain name, DNS (Domain Name System) records and SSL (Secure Sockets Layer) certificate.

 

Spam e-mails are a juggernaut to deal with

 

The most undesired things of the decade are these spam e-mails and the mail server requires a multi-layer security check to prevent them from appearing unnecessarily. The spammers have become so smart that now they send spam e-mails in different formats and types. Some of the common forms in which they usually come are cheap product advertisements, fictitious hoaxes, phishing e-mails or malware. The most breakneck type amongst all is the phishing e-mails as they are usually send under the name of trusted banks and are running as fault practices just to earn easy money. These phishing spammers are qualified to be called as criminals as they are fooling people by winning their confidence to provide them with their bank account details by deception.

 

Though nothing can save you from receiving spam completely, yet there are ways to minimize them. Components like a Spam filter, antiviruses, etc. there is a possibility to minimize them if cannot be nullified.

 

But all these become tough to manage on your own if you are managing your e-mail server. Hence cloud hosting is preferred.

 

To be always updated

 

If the already mentioned challenges are not enough then there are more worth mentioning. All the spam filtering components, antiviruses, etc. feel the necessity to be updated on regular intervals. To keep a check on all the upcoming updates needs some extra hours of the day.

 

Self-E-mail server hosting is overly time-consuming-

 

All the maintenance tasks and 24/7 checks consume so much time that at some point in time it seems useless to devote so much time which is not your core job at first.

 

Troubleshooting blacklist and other similar glitches

 

Most of the people think that handling e-mail is a daily task so what hindrances can self-email server hosting can introduce. But it is not as simple as handling personal email, things like blacklisting cannot be easily discarded. Your email server once enters the blacklist, then you will be unable to send the e-mails to the intended recipients. Misconfigurations in the mail server components or faults in the spam filter etc. all these problems are not easy to troubleshoot.

 

You are the decision-maker

 

Although maintaining the mail server for yourself makes you the decision-maker but a single issue in the functionality and the whole onus lies on your shoulders. There are so many various important decisions you will have to make in the areas you might not be having full knowledge of. With all these alternatives present then why to lose peace of mind.

 

Cost is one of the major concern

 

The cloud e-mail system provides all these services at such low costs that cannot be ignored in front of all the other advantages.

 

Have to come up with freshly brewed content daily-

 

To address your customers in a better way, your mails should have customer engaging content. This coming up with fresh and distinguishable content eventually becomes burdensome. Interactive content is the fuel for email marketing and hence to be productive your emails must be integrated with constant dynamic content.

 

Less availability of hard drive space

 

In self-email server hosting, there is not much availability of hard drive space whereas dozens of gigabytes of space are required.

 
Author Bio:
 

Sanchita Mittal is a dynamic technophile, writing on all aspects of the hosting technological world. With wide and deep experience of covering all matters related to STEM, She wants to be at the forefront of technology, whether it is already applied in real life or still in the R & D lab. She has an active appearance on CloudOYE belvedere, always ready for the enthusiast technical approach.

Mobile Marketing Strategies You Shouldn’t Miss

 

Mobile Marketing Strategies You Shouldn’t Miss

 

Are you desire to sell any product or service? You must know this new and evolving marketing technique Mobile Marketing. However either if you want to market your product through offline or online, it could not be a matter. Mobile marketing technique rolls its magic stick on you to enlarge your sale. The use of mobile is indispensable in this contemporary workplace. One of the reasons behind this new technology is using desktop is decreasing when compared with using mobile. Increased number of mobile kindles the technology to move with mobile marketing technology.

 

Let us move on with mobile marketing strategies,

 

Strategy #1: Analyze mobile audience

 

Develop a detailed persona after getting the analyze part of your mobile audience. It acts as a perfect tool to understand the market in a great way. For example develop the profile that describes your target mobile audience such as job details, audience background, goals, purchase process and so on. In this base of analysis, you can identify your port of mobile marketing for your targeted audience.

 

Moreover, get a clear picture of research reports of smartphone usages on your location. From this, you can get the information such as count of mobile that first opened with an email, count of mobile that to access content or information. Based on all of this research you can decide whether you may go with email marketing or social media marketing through a smartphone.

 

Hence based on the mobile usage develop the personas of your target audience to move on with the correct mobile marketing strategy.

 

Strategy #2: Mobile Friendly landing website

 

When you are moving with the mobile marketing strategy it is a must-do strategy that your landing website should be mobile-friendly. It means your content should fit on the screen with all the possibilities such as scrolling, zooming and so on. However, maintain your landing website without any mobile-specific errors. In the marketing field, there is a lot of free mobile-friendly tool is available which help to give suggestions regarding this.

 

Since nowadays the audiences engage with mobile for purchasing their searching products. If your landing website is not mobile-friendly then you may lose your conversion. So take this strategy as a primary marketing tool.

 

Strategy #3: Native Mobile Ads

 

One of the best standard mobile ad formats is native mobile ads. When compared with other mobile ad formats, native ads completely blend well with the surrounding content rather than as an explicit separate ad. This makes the audience to click your ads. From this, you can get higher response rates from the audience. Also, it makes the audience to click through with a very compelling message.

 

Also, native mobile ads are sharable one. So that the audience can share your native mobile ads with their sources if your ad might be interested in them. In such cases, native ads help to spread quickly among the needy people. From this kind of native ads, you can improve the digital form of word of mouth.

 

For example, in the below screenshot you can see the banner ads in the first image. And native ads are in the second image. Native ads completely blend with the content and it aligns more closely with the audience mindset.

 
Native Mobile Ads

Image Reference Link: https://www.thinkwithgoogle.com/marketing-resources/programmatic/programmatic-native-advertising-mobile/

 

Strategy #4: Augmented (AR) and virtual reality (VR)

 

As a marketer, you should analyze the viewpoint of the audience on your product or service. The perception like augmented reality and virtual reality are a pretty modern way to reach your product.

 

Augmented reality is nothing but the projection of virtual objects into the real world. This can be enhanced via headsets and visors.

 

In the below screenshot you can see the Augmented Reality which will help to project the objects into the real world by using mobile.

 
Augmented (AR) and virtual reality (VR)
 

Virtual reality is bringing new experience to the user. It can be effective with the use of headsets. And it may pull the audience into the virtual environment. For example, through virtual reality, you can bring the audience into the temple, university or wherever you want.

 

When compared with virtual reality, augmented reality is cheaper. You can develop augmented reality components to your mobile marketing campaigns.

 

Giving the real experience to your audience plays a very important role in marketing conversion rate.

 

All the above helps to envelop your marketing strategies into the success reach. Our discussion about mobile marketing strategies is not limited to but you may conclude all the above strategies in your mobile marketing strategy.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, a Law Firm Marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable content pertaining to digital marketing. She holds a bachelor degree in Engineering.

How Email Marketing Can Boost Sales of a Business?

 

How Email Marketing Can Boost Sales of a Business?

 

As a business owner, it can be overwhelming to choose an effective marketing strategy to invest in. Especially when you have never-ending ways to promote your business on social media, blogging sites or even publish press releases to share the news with your loyal audience. Nonetheless, according to recent studies, more and more customers are interested in receiving their marketing materials through emails, making email marketing one of the most useful and result-oriented strategies for businesses.

 

Email Marketing offers the easiest ways to boost your business even better than other channels. You can expect impressive ROI as newsletters present better options for customization than social media platforms. Moreover, there are over 3.45 email accounts out there. So, considering email marketing as a sales booster strategy can be a great idea for your business.

 

Email marketing is also a budget-friendly option than other marketing strategies. A social media ad or Google ad will cost you a few bucks or more after every click. Email marketing requires less investment than that. Moreover, you have the freedom of automating newsletter campaigns with a low budget. Therefore, email marketing seems a better option to boost your business sales. Let’s how email marketing will do that for you.

 

Email Marketing can drive your business sales. Let’s see ‘how’?

 

When it comes to set your marketing goals, you expect your emails to pay off in sales. To bring increased sales, you need to share the most relevant information about your company or brand by using emails so that customers can understand the value of your products and services. That leads to increased sales.

 

But do you know what kinds of emails can bring in the sales? One of the best ways to boost your sales via email marketing is to know the variety of emails that you can send to your customers. Let’s discuss, which types of emails can be effectively used to drive your sales. Please take a look.

 

Promotional Email

 

A promotional email is a kind of commercial broadcast that is used to offer incentives with the purpose of increasing sales and revenue of a business. And, what is the better option than enticing a customer with a great deal? The motive of email marketing is to compel customers to make a purchase. By pitching a great deal will make the customer save a few bucks. Moreover, your bottom line will get a boost. Isn’t amazing? Keep in mind, these types of emails aren’t just for great deals or 50% discount offers, they can also contain other benefits like free shipping or free product trial.

 

New-Arrivals Email

 

Encouraging your customers for repeat purchases is always an important driver of sales or revenue for any business. It is more convenient to keep existing customers than acquiring new ones. So, when you add a new product or renew your stock, spread the words via email for updating your customers. In these types of emails, you can also include a link of the product to enable the customer to buy it instantly. Many famous electronic manufacturers use such emails whenever they launch a new product in the market. Add new images of the product, send emails to the relevant audience, and keep them focused on your marketing goal which is to bring in the sales.

 

Every promotional email or new-arrival email sent by you can bring your customer a few steps closer to making a purchase. That is why sending a variety of emails is considered as the best marketing strategy. These types of emails can build a trusted relationship with your customers and improve your brand awareness – both play an important role in the buying process.

 

Keep Changing the Email Campaign Content

 

People really don’t like to check emails if they know that every email is sent for promotional purposes. You have to build trust that you are offering them something valuable. Therefore, changing your email campaign content can be a good idea.

 

If this time, you have sent a promotional content in the emails, then next time, try to replace it with product information or a newsletter. That way, your audience will receive something informational and won’t mind opening a promotional email sent by you. Keep in mind, when it comes to promotional emails, you can offer coupons or things like free delivery.

 

Your Customers Should Keep Coming Back to You

 

Opting for email marketing services can help build a lasting relationship with customers. At the end of the day, you expect to convert at least one customer into a loyal customer who will keep coming back to make a purchase. A well-planned email marketing strategy helps you transform this goal into a reality.

 

Reach out to your customers regularly with encouraging content. A regular email is just like a spontaneous meeting with your customers that leads to a purchase. To keep your customers back into the purchasing cycle, send reorder emails, ‘we miss you’ emails and emails mentioning product usage tips.

 

Always Welcome your Newly signed up Customers

 

Newly signed up customers should always be welcomes with a welcome email. This email can provide them all the information about your company and its products. It will be just like a quite introduction round when a new customer enters a local shop. This email comprises introduction details and promotional content.

 

Apart from these types of emails, testimonial emails, newsletters, industry news, and holiday emails also helps in encouraging a nurturing relationship with your customers.

 

In Conclusion

 

If you own a business, then email marketing is undoubtedly a powerful tool to drive your business growth and sales. All you need to do is to leverage the actual potential of email marketing tactics. Be it a new stock notice or review request email, you should know how to use it at the right time and with the right audience. Use relevant email marketing tools that are available in the market and start sending some highly innovative email campaigns to drive sales and revenue.

 
Author Bio
 

Ajay is an Email Marketing expert at Ads and Url. He also has a specialization in SEO. Apart from SEO and email marketing proficiency, he loves to write blogs and articles based on search engine optimization, web development, email marketing, etc.