Digital Marketing Archives -

5 Reasons You Should Hire A Digital Marketing Agency

Digital marketing has come up as one of the important ingredients that any organization requires to be successful in their industry and grow a business.

Since its inception, Digital marketing has upturned the outlook, strategies, and processes of marketing for businesses and brought a huge influx of digital tools, technologies into the promotion of business for better brand awareness and drive sales.

Digital Marketing Solutions helps businesses to reach targeted audiences and promote their products and/or services to potential customers in a much more efficient, cost-effective & hassle-free way. It offers numerous advantages and keeps the business ahead in the competition and helps to achieve greater success.

● What are Digital Marketing Services?

Digital Marketing Services is an array of services that performs the marketing, promotion & advertising of the business over the internet. These internet marketing solutions help in business development & growth by boosting brand awareness, lead generation, customer engagement, offering a better return on investment, and keeping track of performance.

Digital Marketing Services is a collection of various internet marketing services such as search engine optimization or SEO, social media marketing, paid ads and ad campaigns, content marketing, and more. It is used to induce growth, development & expansion of the business leveraging a strong digital presence and impressive customer engagement.

● Why hire a Digital Marketing Agency for your Business?

Digital Marketing Solutions are a set of robust tools that have the potential to augment business growth and help the business to develop further beyond the walls of expectation but in order to receive the full benefit of these digital marketing solutions a business needs a well-experienced and professional digital marketing team.

Many a time businesses consider handling their digital marketing on their own, without the needed knowledge & resources, and end up wasting money, time, efforts, and resources with little to no return on investment. A badly executed digital marketing campaign can have a disastrous effect and its impact might be long-lasting or ever-lasting for the business.

That’s why whenever a business is looking forward to harnessing the potential of digital marketing solutions the business leader must choose to partner with a digital marketing agency to handle the business’s digital marketing needs. With a professional digital marketing agency, businesses not only receive the necessary knowledge and skill for digital marketing campaigns but also advanced digital marketing strategies and expertise.

1. They Offer Convenience & Efficiency

Partnering with a professional digital marketing agency removes the need to spare time and resources on planning and executing digital marketing strategies, instead, businesses can focus on actual services and explore how to serve customers better, while an expert team will be working for top-notch digital solutions for your business.

It also saves the money spent on hiring processes, infrastructure to accommodate additional staff, recurring costs like salaries, services & taxes.

2. Team of Certified & Experienced Professionals

With a professional digital marketing agency, businesses can enjoy value offered by the expertise & experience of the specialized team. A team of certified & experienced professionals can lead a project to achieve all its goals effectively.

Enlisting a professional digital marketing agency provides expert digital marketing professionals who are proficient in their job and will deliver the best results.

3. Updated With Latest Trends & Technologies

A professional digital marketing agency will have much detailed and thorough knowledge of the latest trends, technologies, and innovations in the field of digital marketing. A business trying to take care of its digital marketing by itself can’t compare with the much intricate and deeper understanding of the digital marketing trends and technologies than a professional digital marketing agency.

An expert digital marketing agency will be able to utilize its expertise & knowledge to provide an amazing result.

4. Enhanced Strategies & Ideas with Premium Tools

As a professional digital marketing company, these companies have much more intricate and precise knowledge about the various digital marketing strategies available and with their experience, they will have a fair idea about which strategy will suit business the best.

Being a professional agency, they will also have access to the best-in-class tools and other resources for effective marketing.

5. Easy to Setup & Flexible with Scaling

Scalability is one of the biggest advantages of choosing a professional digital marketing agency for a business’s digital marketing needs. As compared to hiring a full-time in-house team for digital marketing a digital agency can be easily set up to work within hours.

Digital Marketing Agency also offers easy scaling options for the resources as per requirement without any added expenditure.

Conclusion:

Digital Marketing Solutions have become a much important part of today’s business as they are important for the effective growth and development of the business by leveraging innovative tools and technologies.

With a professional digital marketing company taking care of digital marketing, businesses can focus on the products and services and how to serve customers better.

How Content Originality is Highly Effective in Digital Marketing

The world of digital marketing is always changing. There are new trends being introduced everyday which are helping digital marketers scale their businesses and grow at an incredible pace.

Amidst all these changes, there is one thing that’s been important for success in the online business world since day one.

And the importance of that thing doesn’t seem to be ending any time soon.

The factor that we are talking about is Content Originality.

It doesn’t matter how great your SEO efforts are, you can’t win in the competitive digital market if you are creating low-quality and subpar content.

Content Originality has the potential to make or break your online business. If you get this factor right, everything else falls into place in itself.

In this article, we are going to share with you the benefits of Content Originality and how it affects your digital marketing efforts.

How Original Content is Effective in Digital Marketing?

Before we get into the benefits of original content, let’s talk a little about what Original Content really means.

Original Content is a unique piece of writing that has never been published on any online platform before. Search Engines are quite great at identifying original content and figuring out the use of fake or plagiarized content.

So, if you want your content marketing effort to be effective, you need to create original content that people in your niche are searching for.

Let’s go over some of the ways original content is effective in Digital Marketing.

• Better Engagement

If you have written original content that is valuable for your readers, it is going to create an awesome level of engagement that you just won’t find with copied content.

People are quite great at finding out when someone is being real. If you try to trick your audience with poor quality content, you might as well don’t bother creating content at all.

And if you create informative content based on what your audience is looking for, then you’d be able to engage them in a meaningful way.

And when that happens, people would want to stay and read your content.

This helps enhance user engagement on your site which in turn, improves your digital marketing efforts.

When you create original content, it is always a good idea to pass it through a Plagiarism Detection tool to check plagiarism in it.

This will helpmake sure that the content is engaging as well as unique and plagiarism-free.

• Original Content Shows You Have Done your Research

Original Content is always about meeting the needs of your audience. If you have created content on topics that your audience is looking for, and you have created something truly valuable, your audience is going to appreciate your efforts.

But you need to keep the content as simple and as readable as possible.

You need to present research-backed by facts and figures with your original content. It is always a good idea to write with a focus on solving a problem.

When you create content in this way, it shows people how good you are and recognize the effort that you have put into creating that content.

• Helps you Build Up OnYour SEO Efforts

Original Content is one of the cornerstones of an effective SEO strategy. You can’t win at SEO if you use plagiarized content.

Original Content goes way beyond just creating something unique. You need to ensure that the content contains your targeted keywords and phrases and that you have added them in a natural way.

When you create original content, it is much easier for you to optimize it.

And when search engines see original content on your platform, it helps you gain credibility in the eyes of search engines.

As a result, you get better rankings. So, creating original content is the first step towards making your digital marketing efforts a success. As you keep creating original content, it enables you to optimize your content in a more effective way.

• Original Content is Helpful with Link Building

Original Content can help you gain high-quality backlinks from authoritative websites.

When going through your link-building efforts, you want a link from sites with high domain authority.

And when you reach out to such sites, you are going to need to present them with the best and the most valuable piece of content with your link in it.

If your content is bad, no one would want to have it placed on their site.

And if you create quality content, it can help you earn powerful backlinks.

Even if you are not actively participating in link-building efforts, people would automatically want to link to the original and helpful content on your website.

• Enhanced Authority & Trust

You need to gain the trust of your audience as well as the search engines to make your business a success in the digital world.

You need to be able to deliver unique and engaging content on a consistent basis if you want that to happen.

If you create easy to understand content for your audience on complex topics, it makes it easier for them to trust you and your business.

And as you start getting more traffic to your site, search engines start seeing you as a worthy candidate for the top spots on their search engine result pages.

Even if you are finding it hard to create unique content manually, you can use paraphrase generator to help speed up the content creation process.

As you keep creating unique content, it helps you establish yourself as a trusted source for the information in your niche.

• Makes you a Go-To for People in your Niche

When you create original and valuable content on topics that no one in your industry is talking about, it helps you earn a unique position as a leader in your niche.

You can only do that by researching your niche and finding out what people are searching for.

Once you figure out the trending topics, all you need to do now is to create unique and engaging content for your audience that helps them with the issue at hand.

This approach to content creation is always effective and makes it easier for digital marketers to market their brands. And it all starts with the original content creation.

• Better Traction On Social Media

You can incorporate your original content with your social media marketing efforts.

The number of people on social media platforms is now bigger than ever. It is a great marketing opportunity that you can take the advantage of, using high-quality content.

You can use your social media presence to attract more traffic towards your business website.

For that to work, you need to create original and quality content on trending topics.

When your ideas come across your content and they like it, they would want to check out what other kinds of topics you have covered on your platform.

This way, you get to attract traffic towards your website. And when that happens, you can go on and direct that traffic (again through your original content) to achieve your end goal i.e.,traffic, sales, etc.

Final Words

This is it! These are just some of the ways content originality is helpful with digital marketing.

If you do it right, content marketing has the potential to help take your business to the next level. It is the single most crucial factor that has the potential to determine the success of your business.

Besides, if you know how to create original content, you can sell your expertise via your services as an independent content creator.

Make sure to incorporate original content in your content and digital marketing strategy to take the success of your online business to a whole new level.

How I Got 100,000 Views on YouTube in 24hrs

Growing a YouTube channel can be a daunting task for those who do not understand the ropes. Be that as it may, you can easily double YouTube views to astronomic levels if you master the game.

While there’s a craze to grow YouTube channels to reap from advertising revenue, recklessness in the process may easily hurt your brand reputation.

Remember the higher the number of views the higher the benefits. Are you still stuck on how to grow your YouTube channel? Here is how I got 100,000 YouTube views in 24hrs.

Before highlighting how I got 100,000 YouTube views for my channel, here is how to get more YouTube subscribers for your Platform.

● Prepare a killer intro. This helps to hook people up with your content.

● Request people to subscribe to your channel.

● Ensure the videos are at least 10 minutes in length.

● To go viral, ask people to comment.

● Respond to comments with either a question or an answer.

● Roll out contests

● Conduct keyword research and use appropriate keywords in the video titles.

● Optimize thumbnails for click-through.

● Promote your video through push notifications and email within the first 24hrs upon production

● Ensure you upload the video transcription.

To learn more about the above, keep reading to understand in detail about what I covered above.

Give the channel a theme

Besides helping in brand identity, having a theme for your YouTube channel helps you stand out among other YouTubers. You have to note that the World of YouTube is flooded hence distinguishing yourself from the rest is critical. This helps in ensuring consistency throughout the content creation process.

On top of that, aim to ensure the YouTube channel is niche-specific. As more people interact with your content the more they find your channel more relevant. That way you are likely to go viral and achieve exponential growth overnight.

For example, if you create your YouTube channel to target entrepreneurs and focus on how to get conversions through Facebook marketing, you are ultimately going to attract curiosity from many business owners who are likely to find the information helpful to them. This will automatically put you ahead of the pack of others.

If you find it challenging to get an appropriate theme for your YouTube channel, then you should just consider picking a problem that your business aims to solve. In that case, you can choose to create your tube Theme based on that. All you need to do after identifying an appropriate theme for your business is create videos based on topics that you believe will offer helpful information to the target audience.

Post unique audience

Generally, videos are likely to draw more attention than any other form of media. Therefore, if you want to drive traffic to your YouTube channel, you have to create incredible content that shares helpful information. Plus, if you can create great content, then half of the work involved in growing the number of subscribers is done.

If you share great content, people won’t get tired of watching your videos since they find the information helpful to them. Whether you share entertainment, informative, or learning experience, all this will still be relevant to the target audience as long as the information shared is helpful to them.

Remember, people can watch content as many times as possible as long as they can benefit from the information shared. In a report published by Hubspot, a top-tier content marketing platform, 54 % of people are always eager to see more video content from marketers. This implies the power of video content as not only a marketing strategy but also an opinion shaper.

Provided that you stick to a theme, it shouldn’t be challenging to churn out valuable content for your audience.

Research for popular YouTube keywords

Let’s assume that you want to create a YouTube channel that focuses on content marketing. One of developing content ideas is by simply entering content marketing into the YouTube search engine.

YouTube being the second largest search engine in the world, you are likely to get more insightful data for keyword ideas.

Though the result may give wider options, the process can be repeated many times to get more specific keywords. A clear indication from the searches is many keywords appearing. That means most people use specific keywords to search content. In that case, you can then use the commonly searched keywords for the video content. That would boost the visibility of the video content on Google searches based on the most popular keywords.

The technique offers important insight to guide on how to target a particular keyword during the video production process. Alternatively, you can choose keyword ideas on various free online keyword tools to get more insight about the niche you intend to target with your YouTube channel.

Improve the quality of your videos

Do not simply shoot and post videos on the YouTube channel without focusing on the quality. While the quality of videos produced may not be a top priority, quality videos can play a critical role in increasing viewership after a while.

As long as the videos offer value to the target audience, then you are heading in the right direction. Should the videos start getting returns then you can invest more time and resources in procuring better equipment to improve the quality of videos produced. While using a phone and a laptop may be fine in the video production process, you may need to invest in a microphone to improve the quality of sound.

Improving the quality of your videos may attract more serious people who may start having confidence in your abilities. That way, you stand a chance of winning the trust of serious sponsors and advertisers.

Post consistently

Garnering a high number of YouTube views solely relies on content shared. If you post consistently, people get used to your content and are likely to become loyal subscribers.

Conclusion

The concept shared in this article is ideal in helping you grow your YouTube followers by double digits. Whereas the quality of videos posted on your channel may not matter at the beginning, they play a great role in showcasing you as a serious person in a particular niche.

All in all, focus on sharing valuable information that helps the target audience solve a particular problem.

A Step By Step Guide to Digital Marketing

Understanding the basics of Digital Marketing

Digital Marketing is the term that was popularized during the 2000s. This online marketing strategy is meant for advertising websites. It might sound quite simple but things can get extremely challenging at times. Digital Marketing can connect various brands to consumers through multiple online platforms.

Every amateur marketer has to first have the knowledge of digital marketing. There is a marketing technique that businessmen should use for promoting their products online. They need to make proper use of the internet and its technologies.

Important Categories of Online Digital Marketing

Marketers can get accurate and real-time results from digital marketing. This is because you can track the investment return that online marketing generates. You can use analytical tools to estimate your lead generation, website traffic, attribution modeling, and content performance.

Marketers need to know about the 7 most important categories of online digital marketing. These important categories are:

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Content Marketing

• Social Media Marketing (SMM)

• Email Marketing

• Affiliate Marketing

• Pay-Per-Click Advertising

Essential Steps For Digital Marketing

After you have learned about these categories in detail, you need to follow some steps. These steps are important to understand what digital marketing is and how it can be useful. Here are some of the steps that can guide you better:

1. Identifying the right platform: Choosing your platform is the primary step to start online digital marketing. Through this digital medium, marketers can advertise their products better. Your brand would gain enough popularity when the audience reach is better. This way, the sales would also increase rapidly. Some of these effective digital media mediums are a search engine, email marketing, and Social Media Marketing. Each of these mediums has its set of strategies for product promotions. These are ideal for any marketer to start their promotions.

2. Design your brand advertisement: Your brand should be able to attract plenty of consumers. The appearance of the web page plays an extremely significant role in brand promotion. The way marketers design their website would determine the number of customers.

• Content is the most important design that can attract customers to your webpage. The content needs to be precise and have sufficient information. The language command should be quite apt and highly professional. The most important factor is that it should match the requirements of SEO.

• To keep a track of the number of customers visiting your advertisement, you need website traffic. You can do a monthly or yearly tracking of your audiences. So, your web page needs to be user-friendly and smartphone-friendly.

• Lead Generation is another design marketers need to take care of. The popularity of your webpage design will determine the number of generated leads. You will get an idea of the number of viewers with lead generation as well.

• Attribution Modelling will help you as a digital marketer. With this, marketers can track the history of their market sales. Marketers can identify both customer interests as well as identify all the buying trends. Any digital marketer needs to redefine their marketing strategy with this tool.

3. Identifying Target Audience

This is one of the most essential data-driven strategies useful in the field of digital marketing. Marketers should be able to identify their target audience before promoting their products. If your target audience is not categorized accordingly, digital marketing would not be successful. You need to frame different brand content for different audiences. This will lead to an increase in brand sales better.

Summing Up!

Digital Marketing is the most effective tool that companies use to sell their products and services. Companies sell these products to even bigger markets within a given time. Marketers need to invest their time, dedication, persistence, and determination into it. You need to understand a lot of things before becoming a successful digital marketer.

Author Bio:

Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.

Importance of Content in the Digital World

Strong digital marketing consists of various components. From social media to search engines, it gets tough to decide which one needs the most attention. Although each piece of the digital marketing strategy is crucial, some are essential to effectively promote your business online.

The content is known to be an essential part of digital marketing efforts. Without it, your aim to achieve the desired results would be difficult. Content acts as fuel for all your marketing techniques, helping you build credibility and connect with your target audience. It is the base upon which you can promote your business online and grab the attention that your brand deserves.

Let’s go deeper down and understand the vital role content plays in digital marketing.

Content Educates the Audience

Awareness about your brand, products, and services is the first step that a potential customer takes before doing business with you. So, before any choices are made, it is essential to fully understand what options are available to them. Here, content helps in educating the audience on what you can provide them.

Blogs posts, product pages, website’s home pages, and company’s ‘about us’ pages are ways you can communicate to your prospective audience what your business is about. You may also include tutorials or reviews that help customers make an educated purchasing decision. Just make sure your content is relevant and informative, providing customers with more details about your business and offerings.

While educating your audience through content, focus on the questions and concerns that they have. When you address your target audience, discuss their pain points, and provide a solution, they will be more inclined towards purchasing from you.

Content Fuels SEO

Search engines are the first platform that someone uses to learn more about a topic, find products and services, and get answers to questions. Therefore, it becomes crucial to optimizing your content so that it appears in relevant searches of your target audience. The higher it is up in the search engine list; the more traffic you gain.

Search engine optimization works best when the content is strong and has smart keywords. Without content, you would have nowhere to place your keywords, and search engines would fail to identify your website against the query keyword.

However, if you create fantastic pieces of content that readers can resonate with, that’s when you will find it easy to reach the top of the search engine results. Just remember, content creation and SEO go hand in hand.

Content Builds Backlinks

Backlinks help in bringing traffic to your website. A backlink encourages visitors on other websites to click through it and learn more about you. It also acts as a recommendation, and the audience will tend to trust you. But to create backlinks, you need content that has ideas, opinions, and the correct information that others find worth sharing.

With mediocre content, you will only struggle to get other websites to link to you. Hence, making it difficult to establish authority online and attract new visitors. This proves how important content can be for your business. Only solid and well-written content can help you achieve other strategies.

How Crucial Is Plagiarism Check Is in Content Marketing, And Do We Need Plagiarism Checker Tools?

Is that even a question? If it is, then I cannot stress enough how crucial plagiarism checking plays in content marketing. And if you don’t use a plagiarism checker before publishing your work, you may be at a lot of risk of duplication.

Whether you create content for your website, blog, and social media platform, it is essential to run your content through a reliable plagiarism checker tool. Why? This is because you may have bits and pieces of content that matches text from other sources. This can happen unintentionally and is common since the internet is flooded with all sorts of content.

With a plagiarism checker tool, your work will be compared with billions of online and offline databases, and where duplicate text is found, it would be highlighted. Why is this process necessary? It is because search engines and readers despise duplicate content. They are always in search of unique and new content, and with duplicate content on your website, they would be disappointed.

Your content marketing may go in vain if the content is of not top-notch quality. Only a plagiarism checker tool can save you from the embarrassment of the blame of duplication.

The internet has all sorts of free and paid plagiarism checker tools. We won’t go into detail about which one is the best, but we can name a few that you can use in your content marketing campaign.

1. Duplichecker.
2. SmallSEOTools.
3. Plagiarismchecker.co!

Final Words

Content is known as the king in the digital world that plays a critical role in digital marketing and works as a catalyst in boosting your business. The role of an effective plagiarism checker is crucial in creating unique and inspiring content. The aforementioned tools will serve you in finding piracy in writing and generate great content.

Author Bio:

Laurelin Paige is the NY Times, Wall Street Journal, and USA Today bestselling author of the Fixed Trilogy.

YouTube Video Strategy: How to Grow a Business with YouTube

Are you looking for ways to get your products or services in front of as many people as possible, that too without breaking the bank? All this you can do via YouTube. For an entrepreneur marketing your services online by creating a YouTube channel has been on the rise over the past few years, it’s growing ever more popular and accessible for brands.

For a successful content marketing video content is the secret, YouTube basically, home of online video for regular customers and marketing professionals. After all, YouTube has become the second largest search engine.

No doubt, YouTube is nowadays essential for business, especially for marketing. In this blog, we will discuss how you can grow your business through YouTube and how you make your content be found quickly and engaged thoroughly.

Ways to create a YouTube Strategy:

– Set Your Goal and Build Your YouTube Brand Channel:

Define your goal first, what is your video is all about, and for whom? Your YouTube channel will spin out your brand’s stories to the people. Make compelling titles, no matter how good your video looks if no one clicks on your video title it’s useless. It is important to optimize your video titles to bring in viewers.

– Creating Perfect YouTube Titles:

Search for the right keyword, Google crawlers will get to know about your video through keywords. Keywords also tell viewers what they can expect from your video.

Keep the length of the video title about 60 characters. That’s an ideal title length limit and it should not exceed beyond that. The viewers should see the title at a glance. Also, keep the title clear yet descriptive, it shouldn’t force viewers to figure it out.

– Tell Viewers the Reason to Watch Your Video:

The viewers are investing their time to view your content. They should know how your video will benefit them. You can come up with identifying the central idea of your video. By using useful resources such as the SEO Ranking keyword suggestion tool that helps you pick your keyword. Also, optimize your title and description so that you’ll get ensure you’re on the right track.

Keep checking out what is trending on YouTube or check the videos that are currently ranking on that topic to make sure you are going in the right way.

– Creating Perfect YouTube Thumbnail:

YouTube thumbnails are the most crucial aspect to leverage potential views to your video and make them click to enjoy. Thumbnail is one of the biggest deciding factors whether or not to click to watch the particular video.

Thumbnail is the first disclosed image when browsing YouTube videos so, it should be eye-catching. Effective and attractive thumbnail make users click the video right away also, it helps understand viewer what your video is all about.

Make an eye-catching YouTube thumbnail and tell your brand story through it. Ideally, your video title and thumbnail should complement each other.

Tips to create the best YouTube thumbnail:

1. Include title text to deliver the context of your video

2. Choose the best font style

3. Go with the complementary colors for the background

4. Use relevant image, include an image of the face or make eye contact with the viewer

5. Optimize the thumbnail for different devices

– Try to Limit Video to Under 5 Minutes:

Focus on the total watch time of your video if you want to get the most out of it. According to the survey, the duration of the majority of the YouTube video is about 5 minutes. People always need a good reason to be interested in your video so you can experiment with the video length to figure out what is working best for the engagement.

1. Keep your video informative and short

2. Optimize your video length and keep it under 5 minutes

3. Try to create high-quality content in every video

– Include Call-to-Action (CTA) to Your YouTube Video:

While creating and editing an ad on YouTube you can add a CTA overlay. Call-to-action direct users to the website you specify as your landing URL and appear alongside the heading. The CTA should be up to 10 characters including spaces.

The headline of the CTA promotes your product or services and the primary line of the text next to your video ad. That should be up to 15 characters including spaces.

– Promote Your YouTube Video Via Social Media:

If you want to grow your YouTube Channel take the help of social media marketing. Share your latest video on different social media platforms and also keep yourself active in various social communities and groups online.

Each social media platform having different culture so you need to figure out which one is best and giving you profit or a number of views and in which platform you are getting appreciation.

Final Thought:

To grow your business via YouTube you need to be active, consistent, and start experimenting and keep on learning what works best for your YouTube channel to grow. Staying true to your brand or business is crucial and you should keep on monitoring any changes and need to see how your video is influencing your audience’s behavior.

Author bio:

Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones. His experience, passion, and knowledge has paved the way for the fastest growing Digital Marketing Company, Ahmedabad – Cubic Digital

5 Innovative Ways To Market Your Brand/Business

Are you looking for ways to market your brand/business without spending vast amounts of money on promotions and advertisements?

Of course, you are! Who doesn’t want more customers, users, or subscribers rapidly and without spending a lot of money?

Interestingly enough, the way to build up a huge customer base is not to out-spend your competitors. Rather, it is to promote your products creatively and apply out of the box marketing strategies like virtual birthday celebration ideas. This is going to serve you with much better results than money could ever do.

Here are 5 innovative ways you can market your brand/business and start the growth of your business:

1. Set up a ‘Google my business’ page:

Earlier, potential prospects used to Google the brand’s name and then head directly to your website’s homepage. But now, web-searchers devote more time looking at your google my business page before they decide if they want to visit your website or not. Your GMB page, aka, knowledge panel, is now your new homepage.

Web-searchers use this panel to see your photos and videos, read through reviews, and check out the FAQs. The customers can access all the information they need from the GMB page. Therefore, you must keep track of it. Regularly update the photos and videos and post responses wherever you find necessary to keep your clientele updated. You should also rename the media files with popular search phrases to maximize the search results!

Also, another amazing feature of GMB is ‘Google posts.’ It can be used to promote events, offers, or any cool details that you might want to share with your customer base.

Remember that Google posts expire every 7 days, so be sure to create a new one every week. Also, keep in mind that you have an appropriate post.

For example, if you have an escape room business, your post could be about a special event that you have organized or special holiday discounts.

To conclude: It is essential to have a great Google my business page more than your website because the GMB page is your first impression, and first impressions do matter!

2. Have more customer reviews:

Good reviews are crucial for any business! Reviews can help entice new customers by sharing their experience with your brand. Reviews allow you to build a positive brand image and a good online reputation.

If you are an escape room brand and the customers write in their reviews how much fun they had or how amazing they found the games to be, future customers will trust your brand more and choose your brand as their preference.

Remember to never ask for reviews directly from customers. Give them subtle reminders about where and how they can post reviews.

Example: We hope you had a great time with us! If you did, click on the link to share your thoughts with the world.

To conclude: it is essential that you boost your reviews because this builds up the customers’ trust, and therefore, it is a great marketing strategy.

3. Build up a partnership and minimize your competition:

Right now, there is a great influx of businesses in the market. This adds to the competition. If two people are selling the same thing with the same quality and price, then the probability of your brand getting selected by the customer is 50%. Similarly, the more the competition, the less the odds of your brand to get selected.

But what if you join forces with your competitors and distribute the opportunities equally?

For example: if a customer has played all the escape games at your facility, they won’t return to play them for a second time because they already have cracked the mysteries! That is where partnership comes in.

You can suggest to the customer the escape room you have partnered with, and your partner can do the same. This technique will not only reduce the competition but also help in generating more revenue.

To conclude: Partnering with other brands can drive more customers to your business. It is a win-win situation!

4. Target your audience wisely:

A brand needs to know about the age group of their target customers. This will help you promote on social media platforms used by people of that age group. If your target customer base is families, then you should promote yourself on Facebook; if they are young adults, then the platform you should be promoting yourself on is Instagram.

To conclude: You must identify your most popular client base and entice them through social media platforms. This can make a significant impact on your business!

5. Use digital marketing techniques:

Gone are the days when people used to stand and take a look at billboards or read through a flyer. The traditional advertising methods have indeed lost their importance.

This is the digital marketing era, and you need to step up your digital game to stay in the competition.

If any of your competitors are appearing higher than on the Google search results, they are probably spending a lot of time on their digital marketing to brag the top position. Search engine optimization (SEO) methods can help to boost up the ranking of your website and hence your business.

For example- adding keywords on your escape room website like ‘best escape room in (city name)’can help attract more web traffic.

To conclude: If you have no idea what SEOs are and how to use them, you should seek help from a professional because these are essential for your digital marketing.

Author Bio:

PPC Remarketing Tips That Will Improve Your Campaigns

PPC is considered to be a perfect advertising solution online for every business irrespective of the niche. Everyone knows that in this digitalized world, how important it is to advertise your business online. So, with the help of PPC, you can provide brand awareness and also helps in increasing sales. According to Google, 80% of brand awareness comes through search advertisements.

So, if you want to make your PPC campaigns successful then this blog is definitely for you. With the remarketing tips and CRM strategy, you can make a perfect campaign that will improve your online presence. PPC is a cost-effective method that will improve your real-time performance.

Tactics to Improve Your Campaigns

1. Well-Defined Goals

One must have measurable and genuine goals as without that you can’t create a perfect PPC campaign. Your aim will work as a baseline in the process of optimization. Also, if you don’t have a path to walk then you can’t reach anywhere. For this, one should have well-defined goals if they want to get some results out of their paid search advertisements.

According to the requirement of your business, you should have a goal of:

● Attracting organic traffic for the website.

● Getting consumers, downloads, and subscribers.

● Boosting up the sales.

Your goals should always be realistic and clear. The goal must inspire you every day to do better and increase the presence of your organization.

2. Optimize the Keywords

The major reason why some of the PPC campaigns don’t do well as expected is that they have filled it with lots of keywords. This is why they don’t get the desired output.

According to digital marketers, PPC campaigns can get the sale from 12% of keywords. If you are overloading the keywords then stop it and aim to improve the quality of your keywords. The major factors that will help in improving the quality of the keywords are:

● Experience of a landing page.

● Relevance of keywords with the advertisement copy.

● Click-through rate.

Also, we have some of the tips that will help in improving the quality score of your keywords.

● Use the Dynamic text replacement feature that will be aligned with the keywords of advertisements along with the content landing page. This will help in sharing personalized content with the audience with every advertisement.

● Make sure that your advertisement copy is properly aligned with the search objective of a keyword. Think of the headlines that are genuine and can directly hit the target audience.

● The next thing to look for is the number of clicks your keywords are receiving. The keywords that have a high click-through rate will generate good traffic and this will also improve the conversion rates.

3. Choose the Well-Performing Keywords

While creating the PPC campaign, it is a bit intimidating to find high performing keywords. Nonetheless, there are too many tools available that will help in finding the right keyword according to your PPC campaign. You can get the keyword list that will ensure your successful campaign and also selecting the right keyword will help in a high click-through rate.

And, also before including the keywords in your PPC campaign make sure to check the performance. Select the one having high performance.

Also, if your target audience resides in a different location than use the VPN service that will help in finding the right keyword that ranks high on their territory. With the VPN address, you can also get the IP address for that specific area and have access over the internet like localities. There are plenty of VPN options available, so it is advisable to select it wisely after ensuring the quality.

4. Form Negative Keywords List

You should have a list of the negative keywords that will help in preparing the affordable budget for PPC campaigns. With the list of keywords, you can eliminate the undesirable traffic for your website.

For example: If you only do the business of iPhone then the advertisement is also displayed on the iWatch or iPod, so add these in the list of negative keywords to avoid the problem.

5. Engaging Advertisement Copy

Advertisement copy has a major role in deciding the success or failure of the PPC campaign. So, put all your efforts into providing a convincing advertisement.

Here are some of the tips for superb PPC ads:

● You are restricted to use limited characters, so it is a must to write an eye-catching ad copy and meanwhile be in the character limits. While writing the ad copy, it must show your USP and why they should select you over others.

● Make sure the ad copy is relevant. Line up the ads along with their keywords and landing pages.

● Also, add the attracting call-to-action.

● Use attractive headlines.

● Use the power words like Exclusive, Today Only, Instant, and others.

6. Don’t Forget to Optimize the Content For Mobile Users

According to stats, 45.12% of the worldwide population has a mobile phone, so you have to focus on mobile users while working on your PPC campaign. Also, your landing page should be mobile-friendly so that you get an advantage through your PPC campaign.

Also, to attract mobile users focus on short-tail keywords as the mobile user doesn’t type lengthy search queries. Also, think of the strategies to minimize typing.

7. Utilize Remarketing

While doing a PPC campaign, a high bounce rate is common. Through remarketing, you can grab the missed out opportunities. So, with this, you can grab the attention of the prospects that are in the phase of awareness.

Remarketing will help in showing up the targeting ads to the users who are interested in viewing your products or services. There are several ways that will help in improving the performance of remarketing that will provide you returns on investment and increase the conversion rates. For example, You can work with the influencers for the specific niche and use the different lead magnets, and more.

8. Track Your PPC Campaign

If you want to make your PPC campaign successful then it is important to track the campaign regularly. And the biggest fault done by some of the marketers is that they don’t spend time to monitor the activities. This is considered to be the main reason for the failure of the PPC campaign.

So, know the importance of monitoring the PPC campaign and start doing it as it will help in gaining the insights of your PPC campaign performance. If you are working with Google ads than Google analytics is a great tool for you.

Along with it, if you want to enhance the efficiency then look for the automation solution as it will help in providing the closed-loop reporting. And, if you can easily automate the Google ads reporting than you can get detailed information and this will help in forming the marketing strategies to improve the performance of the campaign.

The size and shape of your business don’t matter, with the PPC advertising your business can get the high visibility that will eventually boost up the conversion rates. To make sure that the campaign is going on in the right direction, you should be very vigilant and follow the steps.

9. Focus on Campaigns Performing Well

Like other digital marketing campaigns, it is best to focus on the campaigns that are performing well online and are liked by the users. When you get the easy wins then you can set the tempo for PPC remarketing campaigns.

And, if you go out with the PPC remarketing then it will just enhance the cost and waste of all the efforts as you won’t be able to get great results.

10. Set Well Frequency Cap

When you optimize the frequency cap for your PPC campaign then you can limit the number of times the ad should display to the same person.

This will make sure that your budget is used nicely and you are not wasting it as when you target the same person again and again than it is of no worth. This will not let your campaign grow and you are not also connecting with the right audience.

11. Work on Remarketing Campaigns

When selling the retail products then you have to analyze the demographic profile for the highest spending customers. With the help of insight, you can come up with the redesigned discounts, promoting the sales, or launch of new products.

This will also help in segmenting the consumers that likely purchase from your website and accordingly set the remarketing campaign to improve the return on the investment done on advertising.

Final Saying!!

For boosting up the performance of the PPC campaigns, think of the different inbound marketing strategy that will provide you with better results. When you properly use these remarketing tips then you are surely going to get the results in some time. You can also connect with the website design company to think about the strategies that will work best for your PPC campaign.

Author’s Bio

Myself Gaurav Saraswat and I serve as a SEO executive at leading WordPress Development Company Techno Softwares, In which we focus on inbound marketing strategy. Also, I’m a content writer.

Ultimate Guide for 5d’s of Digital Marketing

A business owner is well aware of thriving and surviving in the market. Business and digital marketing are interconnected and linked to one another. In the world of the internet, the importance of digital marketing cannot be denied. It is an integral part which involves customers and business connected with one another.

What is digital marketing?

The answer to what is digital marketing can be the primary thing to advance. Digital marketing is the promotion of brands and products to the world using virtual platforms with the help of internet connectivity. This includes mobile marketing, social media, and search marketing. Look at the essentials, as to how digital marketing works.

The essential 5D of Digital Marketing

The 5D is collective all the opportunities which help the consumers to interact with the brands and reach the respective audience. Take a look at the overview of 5D of digital marketing.

Digital devices:

the targeted audiences interact with the brands through various digital devices. The various digital devices include mobile phones, laptops, gaming devices, and television. These devices help the customers to stay in constant interaction with brands.

Digital platform:

a browser is always the medium which helps the interactions to take place between brand and customers. Applications and browsers like Google, YouTube, Twitter, and LinkedIn and Facebook are such digital platforms.

Digital media:

media channels are used to reach the audience. Through a communication channel, the interaction takes place.

Digital data:

the brands collect data about the consumers digitally. The data is very important to serve the customers in a better way.

Digital technology:

the technologies are used by the companies to interact and arrange campaigns.

Guide to 5D digital marketing

A guide to Digital marketing will help you step- by step to build a good marketing strategy involving the 5D’s of marketing.

Search engine optimization: The search engine optimization is the prime digital marketing service that enables us to build great marketing content. It enhances the technical configuration and the website scope increases. This SEO enabled content will help your website to get a good rank in the search engines. This will attract visitors to your website. The On-page and Off-page SEO services will help your marketing strategy be smooth and strong.

Content marketing:

content is always the king of marketing. If you are looking to enhance your website marketing, build the right content. It is the fuel that guides the right marketing strategy. It helps you to stay connected with the customers, interact, and brand awareness and lead generation. You can do this with the help of digital devices and digital content. Reach out to consumers with the help of digital technology. A lot of useful data can be achieved which helps you to enrich the customer experience.

Social media marketing:

social media marketing is the best way to enhance the 5D of marketing in your business. Digital platforms like Facebook, LinkedIn, Twitter, YouTube, and Instagram are digital platforms that can help in marketing the right content. In order to increase brand connectivity and awareness, you can use social media marketing.

Email marketing:

the companies can communicate with the audience with the help of email. Emails play a major role in communicating with consumers. Through email, the brands and the consumers continuously communicate with each other. You can promote your brand, content, and events with your consumers.

Wrapping up

Digital marketing does offer brands great exposure. It becomes even more evident with this blog content. Digital marketing services incorporate the utilization of 5D‘s of marketing as well which again helps in generating huge traffic. Lead generation takes place at its best when you work with a certified WordPress Development company. Use the digital platform to drive traffic to your website and build your business well.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best WordPress development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies.

The Impact of Social Media on Business in 2020

Social media has great importance as it is a link between the audience and the business. Before social media, organizations have to attend live events to search for their target audience. And, to attend one small event you have to pay lots of dollars which makes it difficult for the new business to connect with their target audience.

After social media has come into existence, there are several transformations like:

● Replacing the business cards with the email or messaging on the feed of consumers.

● Transforming the way how a business communicates with its audience.

● The biggest advantage is to the start-ups as they can connect with the audience virtually.

● Businesses can provide valuable information to their prospects even before asking anything.

Worth of Social Media

According to the stats, 73% of the marketers believe that social media marketing is the most prominent business strategy as most of the people are now active on social media. But, it is also true that your online presence won’t be increased in just one night, you have to work a lot to go there. To get the effective returns on investment you have to work hard and have to be patient. This the long term process but when the returns will start coming then there is no turning back.

How Social Media impacts Your Business?

Today, we will learn the ways how social media have an impact on social business. Along with it, how big brands use it for actionable giveaways. You can also build your social media account with the help of WordPress Website Design Company as they are experts and have good experience in this field.

1. Show Prominent Presence

On average, a person has almost eight social media accounts. If your business is on a few of the platforms then it is more than enough as your online brand presence will appear.

Have you heard about the rule of seven? If not then it states that a consumer needs to get the messages seven times before they purchase. In 2020, this number is actually too high as people are checking over 5000 brands per day. This is why social media is a great platform where you can gain brand awareness and rack up the views for your brand.

Even if you don’t pay for the ads platforms like Twitter and LinkedIn can provide you with decent consumers when the friends and employees will like or comment on your post.

2. Increase Customization

With the help of technology, you can easily do the personalization for your brand to achieve your goals. According to the marketers, businesses have the major priority to provide a personalized experience. Also, consumers give priority to the brands that think about their consumer.

Through the help of social media, you can personalize the content and send them the daily updates of your brand. This is a great way through which you can undergo personal interaction with your consumers. You should serve them the advertisements according to your personal interactions and interests.

The next feature that is catering to the needs of the business to stand out of the competition is messenger bots that are used primarily for Twitter and Facebook. If you use these messenger bots in a proper manner then it will help in personalizing the content to the next level.

Along with it, as compared with the email chatbots is the less crowded platform:

24.79% is the email open rate.

But the Chatbot open is almost 70 to 80%.

With the Chatbot, your audience can begin to see your business in the personal light. For the business, it will be a smart choice to use the chatbot. But Chatbot can be a bit difficult to use when the bot is unable to send the answer to the prospect’s questions.

Along with it, Chatbot is not the tool that is used to sell anything to the consumers. The conversation will begin with what is the need of the prospects. According to their needs and wants then we can think ahead about their purchase process.

3. Generate Loyalty

Another important impact of social media on the business is generating loyalty. The best idea to generate loyalty is by creating your own page on different social media platforms that will help in encouraging the interaction.

What’s the best part? When you post the content on different platforms then it will slowly help in increasing your consumer base. On your social media, you can add and share the post of your consumers that will help in cultivating the loyal consumer base. When you write the testimonials of your client then this will help to make a strong consumer fan base. Your products will be loved by the consumers and before you know about it, you will have a good consumer base.

Another way to generate loyalty is by forming private groups. It is believed that when you create private groups on social media then it will help in building the loyal following. When you create social media then consumers have already paid attention to your account. This will also break the barrier of opening any link or email. You have to engage with the people in your group on a regular basis. Consistency is the key to building a loyal consumer group. Social media is the most preferred way through which you can build the fan following and then transition them in a different channel like email.

4. Improving Collaboration with Industry

Social media is a great platform which will help in growing the collaboration with the industry. The common form of collaboration is influencer marketing and is also very effective.

Although social media is not just a platform for influencer marketing it is also a brand that will help to collaborate and link with the audience even if you just share the post. If you are not on social media than for collaborating with the industry you have to write a dedicated email or can also host the webinar. This is the best way especially for start-ups to attract their target industry.

5. You Can Add Credibility

If the audience is researching your brand before purchasing any product, the first place they will look out for your brand is your social media account. Through your social media account, consumers can check the discounts or check whether you have a quality product or not.

The prospects also look out for the likes and fan following that will show the credibility of your business. If the prospects check that your business has a good consumer base then it will boost prospects’ confidence to make their first purchase. So, to create social media accounts hire a WordPress developer that will make your account strong. Social media is a great way to check the reputation of your consumer.

6. Improve Referrals

One of the advantages is that social media is the virtual world of word-of-mouth platform. 71% of consumers buy the product from the brand through social media referrals. There are many businesses like Evernote or Dropbox that are based purely on referrals.

So, what are the ways to improve referrals? You can start it by providing a great service so that the consumer can be happy with your products. If you already have a collection of the amazing products then you can showcase them on the social media accounts so you can think of running the contests.

7. Build Your Own Brand

It is not important if your business is B2C or B2B but it is important to make your own personal brand. In the marketing field, there are certain experts that showcase their talent through social media that will help in growing their business.

So, think of the ideas that will help in building your brands. You can share the content like video, images, or live content that will help in building up your own brand.

8. Get the Feedback From Audience

When you launch a new product or service then it is very important for a brand to know about the feedback of the consumer. You can ask them certain questions like is the product safe? Is any feature missing? Is the price suitable?

So, to get answers to all these questions it is very important to know about the feedback for the audience.

Where to Start?

You have got all the examples about the impact of social media on the growth of your business. Now, it is time to think when you will start.

If you have a social media account, you have to look for the posting schedule. You can’t build the social media account overnight but you have to plan all the things so that you can return over a period of time.

Author’s Bio

Myself Gaurav Saraswat and I serve as an SEO executive at leading WordPress Development Company Techno Softwares, You can Hire WordPress Developer from Techno Softwares.

Designation: SEO Executive

Social Media: Facebook & Linkedin & Twitter