How Email Marketing Can Boost Sales of a Business?

 

How Email Marketing Can Boost Sales of a Business?

 

As a business owner, it can be overwhelming to choose an effective marketing strategy to invest in. Especially when you have never-ending ways to promote your business on social media, blogging sites or even publish press releases to share the news with your loyal audience. Nonetheless, according to recent studies, more and more customers are interested in receiving their marketing materials through emails, making email marketing one of the most useful and result-oriented strategies for businesses.

 

Email Marketing offers the easiest ways to boost your business even better than other channels. You can expect impressive ROI as newsletters present better options for customization than social media platforms. Moreover, there are over 3.45 email accounts out there. So, considering email marketing as a sales booster strategy can be a great idea for your business.

 

Email marketing is also a budget-friendly option than other marketing strategies. A social media ad or Google ad will cost you a few bucks or more after every click. Email marketing requires less investment than that. Moreover, you have the freedom of automating newsletter campaigns with a low budget. Therefore, email marketing seems a better option to boost your business sales. Let’s how email marketing will do that for you.

 

Email Marketing can drive your business sales. Let’s see ‘how’?

 

When it comes to set your marketing goals, you expect your emails to pay off in sales. To bring increased sales, you need to share the most relevant information about your company or brand by using emails so that customers can understand the value of your products and services. That leads to increased sales.

 

But do you know what kinds of emails can bring in the sales? One of the best ways to boost your sales via email marketing is to know the variety of emails that you can send to your customers. Let’s discuss, which types of emails can be effectively used to drive your sales. Please take a look.

 

Promotional Email

 

A promotional email is a kind of commercial broadcast that is used to offer incentives with the purpose of increasing sales and revenue of a business. And, what is the better option than enticing a customer with a great deal? The motive of email marketing is to compel customers to make a purchase. By pitching a great deal will make the customer save a few bucks. Moreover, your bottom line will get a boost. Isn’t amazing? Keep in mind, these types of emails aren’t just for great deals or 50% discount offers, they can also contain other benefits like free shipping or free product trial.

 

New-Arrivals Email

 

Encouraging your customers for repeat purchases is always an important driver of sales or revenue for any business. It is more convenient to keep existing customers than acquiring new ones. So, when you add a new product or renew your stock, spread the words via email for updating your customers. In these types of emails, you can also include a link of the product to enable the customer to buy it instantly. Many famous electronic manufacturers use such emails whenever they launch a new product in the market. Add new images of the product, send emails to the relevant audience, and keep them focused on your marketing goal which is to bring in the sales.

 

Every promotional email or new-arrival email sent by you can bring your customer a few steps closer to making a purchase. That is why sending a variety of emails is considered as the best marketing strategy. These types of emails can build a trusted relationship with your customers and improve your brand awareness – both play an important role in the buying process.

 

Keep Changing the Email Campaign Content

 

People really don’t like to check emails if they know that every email is sent for promotional purposes. You have to build trust that you are offering them something valuable. Therefore, changing your email campaign content can be a good idea.

 

If this time, you have sent a promotional content in the emails, then next time, try to replace it with product information or a newsletter. That way, your audience will receive something informational and won’t mind opening a promotional email sent by you. Keep in mind, when it comes to promotional emails, you can offer coupons or things like free delivery.

 

Your Customers Should Keep Coming Back to You

 

Opting for email marketing services can help build a lasting relationship with customers. At the end of the day, you expect to convert at least one customer into a loyal customer who will keep coming back to make a purchase. A well-planned email marketing strategy helps you transform this goal into a reality.

 

Reach out to your customers regularly with encouraging content. A regular email is just like a spontaneous meeting with your customers that leads to a purchase. To keep your customers back into the purchasing cycle, send reorder emails, ‘we miss you’ emails and emails mentioning product usage tips.

 

Always Welcome your Newly signed up Customers

 

Newly signed up customers should always be welcomes with a welcome email. This email can provide them all the information about your company and its products. It will be just like a quite introduction round when a new customer enters a local shop. This email comprises introduction details and promotional content.

 

Apart from these types of emails, testimonial emails, newsletters, industry news, and holiday emails also helps in encouraging a nurturing relationship with your customers.

 

In Conclusion

 

If you own a business, then email marketing is undoubtedly a powerful tool to drive your business growth and sales. All you need to do is to leverage the actual potential of email marketing tactics. Be it a new stock notice or review request email, you should know how to use it at the right time and with the right audience. Use relevant email marketing tools that are available in the market and start sending some highly innovative email campaigns to drive sales and revenue.

 
Author Bio
 

Ajay is an Email Marketing expert at Ads and Url. He also has a specialization in SEO. Apart from SEO and email marketing proficiency, he loves to write blogs and articles based on search engine optimization, web development, email marketing, etc.

Why Is Email Security Important For Business Enterprises?

 

Why Is Email Security Important For Business Enterprises?

 

Email security is still a major concern for many enterprises around the world. If technology has resulted in advanced security systems, it has also resulted in advanced methods of hacking and phishing attacks.

 

Existing solutions for email security are not working as effectively as they should be. That is the reason why there has been an increase of 130% phishing attacks in the last two years. The latest phishing attack was carried out in 2019 (this year) against the two giants in the industry, Google and Facebook.

 

A legitimate vendor was impersonated by the attackers, and they could successfully dupe the organization’s tens of millions of dollars before they even got a hint of the scam. This tells us that no enterprise is safe from a phishing attack.

 

Despite as many email security systems and anti-phishing software systems being available in the market, enterprises are falling prey to phishing attacks. Brand forgery emails, spear-phishing attacks, or zero-day threats are slipping through the cracks in the security system. Attackers are smart and capable enough to bypass the security features and dupe the users. Phishing is now an organized crime where a team of phishers target an enterprise and breach the security layers until they are successful in duping the employees.

 

By the time enterprises realize the fraud; the phishers would have fled the scene and covered their tracks with ease. Aggressive marketing has made any email security systems popular. But very few of them are being able to hold the fort against the continuous phishing attacks. There is a strong need to have an anti-phishing software that works as well as it is marketed by the companies.

 

Before we understand How to Block Phishing Emails, let us see what questions we can ask an email security system provider about the software, and how the questions will help enterprises realize the importance of having a proper anti-phishing software in place.

 
1. Does the email security system educate the users/ employees about the phishing attacks?
 

a. If having anti-phishing software is important, educating employees and making them aware of various types of phishing attacks is also equally important.

 

b. Many of the traditional email security systems do not educate users. Apart from providing a vague ‘spam’ remark with the email, there is no much detail available for the users to understand why the email is fraudulent.

 

c. When the anti-phishing software offers users with a reason for detecting the email as spam and also provides them with an option to know about the threat, employees will be able to realize and identify the differences in genuine and fake emails gradually.

 
2. Can suspicious emails be directly reported?
 

a. What can be easier than being able to report a suspicious with a single click? When employees can report an email through the banner that popups with the email, we can be assured that almost all the fraudulent emails will be reported.

 

b. If the list of reported emails are automatically updated on a dashboard for the admins to keep track of the phishing attacks, will it not be convenient in assessing the performance of the anti-phishing software?

 

c. Enterprises can also understand the extent to which their business is being saved from various phishing attacks.

 
3. What kind of technology does the email security system utilize to prevent and block phishing emails?
 

a. The technology adopted by the anti-phishing software will determine the extent to which it can be successful in preventing phishing attacks.

 

b. Using advanced technology such as computer vision to read the hidden malicious code in the emails, finding behavioral patterns of employees, identifying empty logos and detecting the minute changes in the domain names using machine learning are some of the ways in which the latest anti-phishing software can detect the phishing emails.

 

c. Artificial intelligence plays a major role in ensuring that the anti-phishing software can assess the cadence of messages to determine if they are fake or genuine.

 
4. To what extent can the email security system be deployed and scaled in the enterprise?
 

a. When an email security system requires additional plug-ins or add-ins, the software may not work effectively if any of the plug-ins have an error.

 

b. The anti-phishing software should be able to cover an unlimited number of computers, desktops, laptops, and mobile devices of employees.

 

c. The software should also be scalable, allowing businesses to use it across their enterprise with the same efficiency.

 

d. Being able to be integrated with various email systems, providing email protection in any location are some crucial aspects that need to be considered.

 

Enterprises will need to do some research before they select an anti-phishing software for their email systems.

 
Author Bio:
 

David Neeble is a freelance writer who can actually answer yes to the question, And from that, you make a living? In his 10 years as a professional writer, He had worked in proposal management, grant writing, and content creation.

New Ways To Find Instagram Business Hashtags

 

New Ways To Find Instagram Business Hashtags

 

“Hashtags are like road signs that direct your prospective people to your profile”

 

In this article, you will come to know the new ways to find business hashtags for the Instagram profile. Hashtags are designed to help and allow you to be a part of the online market and make you more visible. Hashtags are considered as Google Keywords for one to discover him. Analyzing how to find Instagram hashtags to gain more reaches and get introduced to more Instagram users. If you are worried about the chemistry of hashtags, do not worry I am here to help to come off this confusion.

 

How many hashtags can be used?

 

Up to 30 hashtags can be used on Instagram on each post and it highly recommended to use all 30 hashtags. It might seem like a lot, but it’s good to use more tags. The more hashtags you use the more eyeballs you get. It’s a great idea to use accurate hashtags to approach authentic followers.

 

Find Hashtags for Authentic Followers.

 

Be careful while choosing your hashtags because that must be specific to your business and image and make sure you attract authentic followers and ideal audience. You must be aware of some hashtags that attract spammers and images that are not associated with your business or photo.

 

The easiest way to get rid of this problem, you must verify every hashtag that it must be secure for you and your business because of one wrong hashtag and affect all your other hashtags.

 

What are Spammy Hashtags?

 

The best culprits that are a magnet for spammers are hashtags such as #instagood, #happy, #love and #followme to name a little. This kind of hashtags should be eliminated if you don’t desire to be spammed to lose with loads of smiley faces[a], or “follow me for free followers” comments. You can easily figure out the hashtags to avoid as they will have over 100,000,000 posts on them. Checking how many photos are posted on a specific hashtag not just helps you filter out the spammy ones, but also allows you to find those less important to mid-range hashtags which will help you stand out.

 

How to figure out the density of Hashtags?

 

Before using a hashtag, figure out how many posts have been uploaded on them. For this purpose, simply type the hashtag in the search bar of Instagram and your result will appear. The number of posts on a hashtag could be found in this way.

 

Never use a hashtag before verifying it properly as it can be a time-wasting act. As I mentioned above you should use up to 30 hashtags, so all hashtags used should be verified.

 

What’s a good ‘Hashtag Density’?

 

Let’s talk about the hashtag density. What should be the hashtag density, if you are wondering then here is the answer. If you have figured out the hashtag density by search process and verified every hashtag, then it’s time to get the accurate hashtag density.

 

Try not to use the hashtags having less than 500,000 posts in them as this hashtag would not be much beneficial for you.

 

Choose the hashtags that have 500,000 or more posts on them as these types of hangtags are usually trending around Instagram right now. They can surely help you catch more eyeballs and get more impressions.

 

Let’s consider you took a photo of the beach in Dubai. Your photo will have so many chances of getting placed in the top 9 photos if you use the hashtag #dubaibeach. No matter if the hashtag has the posts under 100,000. But it will work for you. Keep on niching & you’ll get yourself in the top position in some time.

 

How Can I Find Hashtag for a specific niche?

 

Let’s find some genuine and original people to discover you and your business as we know what to avoid and what to do.

 

For this purpose, you can use Instagram itself. Click on the magnifying glass on your Instagram screen, type in the relevant hashtag for your niche and the results will appear. All the hashtags relevant to your niche and search will be suggested by Instagram. You can find some appropriate tags for your niche by scrolling down the list of tags that are suggested.

 

You can repeat this process for every hashtag. Every time you place a hashtag, a new set of hashtags will be shown in the suggestion bar.

 

Be Specific!

 

Now let’s get a bit more clever with the hashtags. Let’s say you’re a fashion hairdresser, you’d be very tempted to use the hashtag ‘fashion’. But at over 350,000,000 visits on Instagram, you know your photo will be viewed for all of a crack-second on the front page for #fashion. Rather, we can get tactical and position down a bit according to your company and the photograph you are posting.

 

Make use of a hashtag #zomato on any food or drink photos.

 

Make use of hashtag #coffeeshots for photos of your coffee.

 

Make use of a hashtag #travelandlife on travel photography.

 

Make use of the hashtag #flashesofdelight on any pretty, pastel and feminine type photos.

 

Make use of the hashtag #HuffPostIDo to wedding photos.

 

Make use of the hashtag #wakeupandmakeup on photos featuring makeup.

 

Need some other great ideas?

 

Check out any of the Instagram accounts operated by your favorite magazines or websites inside your specific market. There are lots of who will feature photos that fit their style. All the details on what hashtag to use are usually in the bio part of their Instagram page.

 

Apart from this process of searching and using hashtags, you can Buy Instagram Followers UK to become visible to more audiences in very less time. It would also be an effective and efficient way of getting genuine and active Instagram followers. Follow the ideas given in this article and it will help you for sure.

How to Promote Your eCommerce Business?

 

How to Promote Your eCommerce Business?

 

Seeing the increasing competition in the ecommerce industry, especially after Steve Jobs released the first iPhone in the market, digital marketing for ecommerce came into the picture. It has become the only source for success in ecommerce industry. There are different digital marketing channels which when utilized, can give you positive results. All of these channels involve some great marketing strategies, that can effectively take your business up in the market and help you grow.

 

Technology is evolving at a very fast pace. As the consumer’s behaviors are also shifting by the minute, the marketers are getting distracted from every angle. The situation is such that it has become very difficult to comment about whether today’s strategies will work the next month. This problem has eventually created a challenge for the ecommerce industry.

 

But the hopes are still high on Digital marketing. Let us look at things you should focus on to promote your ecommerce business and become successful.

 

1. Understand customer behavior

 

Before you start your business, start engaging with people whom you think can be your customers. You should know who your potential buyers can be, what would be their likings & disliking, how they would look at you, etc. You can also use the power of social media marketing to connect with them and find more about their behavior.

 

Once you know your customers inside out, targeting them will become easy and effective.

 

2. Envisage your industry

 

You should have complete knowledge about your industry as new things keep adding up. Do proper research and analyze the situation. This will help you in building the right strategies for market your products.

 

3. Sense your competitors

 

To know who your competition is, is the most important part in any business journey. You get to learn about your strengths and weaknesses and let you work more hard to retain your presence in the market.

 

4. Creating a digital presence

 

Having a digital presence is the key to run your ecommerce business. A lot of factors contribute to creating one. Like your website design, responsive versions, domain name, clarity of information, simplicity with creativity, and many more. It is practically a virtual shop which is open round the clock, so you have to be more conscious about what you showcase, as it can affect your sales.

 

5. Contemplate SEO

 

SEO is the core of digital marketing. Majority of online working starts with the search engine. Optimizing website for search engine is the key in SEO. Website content is played with the right set keywords to target the goal. SEO services company deal with these services professionally. They also keep a track of changing algorithms and update the website accordingly.

 

Traditional marketing is practically obsolete and ineffective for the shopping websites. Ecommerce websites cannot go a long way without the strategies of digital marketing. Creating a unique yet winning digital marketing strategy is pretty tricky but not impossible to achieve. All you need it an ecommerce web designing company who can cater to the growth of your business professionally.

 
Author Bio:
 

I am Ganesh Reddy. I am an author as well as an experienced SEO expert. I am working at PurpleSyntax Digital, It is a leading Digital Marketing Agency in Hyderabad. I have contributed in several blogs and websites with my powerful write-ups.

How Android Application Development Takes Businesses to Next Level

 

How Android Application Development Takes Businesses to Next Level

 

Android OS rules the smartphone marketplace with the lion’s percentage. Even though the most frequent platform international, Android lagged behind iOS in corporation-friendliness. But, this is a tale of the beyond as this Google-backed platform has accomplished remarkably accurately with the aid of integrating organization-oriented functions in its recent changes. As an end result, Android is changing into the wanted desire for many corporations international for having a business enterprise mobility solution.

 

Introduction of Android agency

 

Google has added an Android enterprise to make Android devices and apps prepared for the workplace. Android app developers can effortlessly integrate APIs into EMM (company Mobility management) solutions way to this initiative.

 

It is honest to put in force a BYOD (Bring Your Own Device) idea with Android agency because it allows the users or employees to work as per their comfort. With superior security and enhanced performance, Android employer can offer many mobility blessings to the enterprise.

 

How Android OS helps business

 

Flexibility, scalability, simplicity, and safety are 4 pillars of Android app development offerings. Whilst you rent mobile app developers to develop a business Android app, you could get a one-prevent solution from this sturdy OS. It is simple to set up a work profile different from the personal apps in Android, which makes it a favored desire for BYOD implementation.

 

Android company enables your organization to comfortable crucial records by means of presenting facility to restrict the access or even wiping out of records in the case of smartphone loss or robbery. Experienced Android app developers can construct the apps as according to the commercial enterprise requirements even as allowing entrepreneurs to keep their important company statistics secure. What’s special, Android Corporation additionally allows corporations to pick out devices and APIs in their preference from a number of options.

 

Right here are key blessings of custom designed Android apps for business:

 
• Easy Customization
 

The Android platform overtakes its Apple counterpart in customization and flexibility. The corporations can get an entire makeover of Android devices in line with the enterprise model and day by day operations. a few Android gadgets can allow the businesses to update the present application completely to make the device greater comfortable and commercial enterprise-oriented.

 

In nowaday’s dynamic company’s scenario, it is essential to preserve your app updated with important capabilities. There, clean customization of Android is beneficial. Its miles less difficult to feature or modify capabilities as in line with necessity in Android in comparison to iOS platform. The Android app development company can quite simply make the business app ready to handle the consumer’s needs.

 

Clean customization can store money and time of the agencies. It also allows lessening TTM (Time to market) for staying company among the growing competition.

 
• High Flexibility
 

Android is an open supply mission. Both device makers and app developers could make the maximum from its way to its excessive flexibility. It is easy to increase apps for BYOD (Bring Your Own Device) or COSU (corporate-Owned single Use) devices as the OS is flexible. In a way, Android can help corporations to boost productivity with custom created apps.

 

Android apps can also be without difficulty incorporated into the business surroundings. Android apps also are compatible with emerging technologies like AR, VR, and IoT. the flexibility and scalability of Android OS make it viable. In a manner, Android apps can provide businesses a higher Return on investment (ROI).

 
• Google assist
 

One in all the largest benefits of Android OS for business is Google offers significant aid. Google apps like Gmail, drive, and other business apps can be effortlessly integrated into the Android business apps. Though Google has extended help for iOS additionally, all its apps do no longer paintings nicely on it. Additionally, their integration is large in iOS applications.

 

Google also comes up with updates affecting wicked program fixing, greater protection and other elements on an everyday basis. It makes Android Operating System more secure and more beneficial for corporations.

 
• Higher Scalability
 

Every entrepreneur thinks of the future. It within reason viable that the business app wishes to address greater customers, target a spot target market, or serve the customers with excessive-quit features inside the future. There, Android app development can lend a supporting hand. The Android apps are rather scalable and might effectively integrate new features as per the marketplace features or the person’s demands.

 

Additionally, the Android app is developed with the aid of using Java, that’s one of the most global wide-spread programming languages in the world of developers. Any Java professional can alter or customize the Android app is vital. The recently delivered ‘genuine’ app development language Kotlin is also much like Java and even a piece less difficult than it. In a manner, organizations can save time in finding app developers for even a minor amendment.

 
• Seamless performance
 

Although the Android platform is integrated into a wide range of gadgets, the Android developers have saved the speed with developing the technology. As an end result, Android OS can provide an unbroken performance throughout diverse devices.

 

That’s now not all. Many device makers have given you innovative functions of their smartphones way to the flexibility of the Android system. for example, Android is a pioneer of Notifications function. Additionally, one of the Android device makers has brought a water-resistant smartphone years earlier than the advent of iPhone 7.

 
• Competitive Edge
 

Android OS controls over a billion gadgets global. It really suggests the importance of this platform. If the organization brings an Android app then possibilities are fair that the app turns into popular swiftly. It, in addition, boosts the brand fee and ultimately the business enterprise can record an increase in sales and the range of dependable clients.

 

Here are the obvious advantages of Android apps that provide corporations aside over their friends:

 
• Easy and powerful implementation of BYOD and Mobility
• Address a huge audience
• Business-friendly features and rapid improvement
 

Android OS gives other business advantages as nicely. In a nutshell, we can mention that a tailor-made Android app can let you drive your enterprise.

 

Concluding lines

 

Android gives a number of customization options and scalability to develop future-ready commercial business apps. It is easy to govern and control various gadgets at the administrative center with a single agency mobility solution. Most of these business benefits make Android a chosen preference across establishments globally.

 

We are one of the pinnacle app development agencies that offer company-grade Android app development offerings. We integrate technological advancements to construct modern app answers in a cost-effective way.

 
Author Bio:
 

Syamsundar Ozili is a digital marketer and technical writer for Mobile App Development Company in Bangalore at Fusion Informatics. He has written on various topics including content marketing and technology. He loves spending his time reading inspiration books, writing stories and watching movies.