How to rank high by optimizing your website for voice search?
From the dawn of the internet, marketers are trying to optimize your websites for the target audience. All the steps are taken to invest in content marketing and SEO.
These two terms can be related and adding value can help rank websites faster. To drive traffic on the site, it is essential to know what customers want and what they are searching for.
Until recently, everything was going traditionally. The search queries were made with specific keywords, phrases which appear naturally. Well, not anymore. Things are about to change for the good. Voice search by Branex shows the importance of voice search and how can brands owners leverage voice search..
The trend is expected to increase by the year 2020 to at least 50%.
Based on the above stats, it is essential to understand the voice search when it comes to SEO. Your website should be ready for it.
Things are different when you speak
When you do a text-based search, we tend to eliminate the words which are not related. We can cut-down usually take the first few results and go with that.
We talk to the machines the same way we talk to each other. We must use complete sentences for the machine to understand what we mean. If we want to search the same query with a voice search, we will say, ‘Where is the cheapest restaurant in New York?’
This will help the search engine understand what the user is looking for.
Start with the long-tail keywords
Just like old times, long-tail keywords are now back in action. If you want to beat your competitors, you must use long-tail keywords to understand the essence of the search done by the user.
Now, let’s look at some of the critical factors that can help you optimize the SEO of your website with voice search.
1) Page-Speed is vital
If your website is not loading fast, Google will consider it as a weak candidate to rank in search pages. A site that loads fast has higher chances to rank in Google search.
There are online tools that can help in figuring out what is consuming the most time. You can eliminate those items to speed-up your website.
2) An F.A.Q page will help
A user who visits your website will come to your website to learn something about your business. A detailed F.A.Q page will help the user get all the answers in just one page.
In a voice, search users are searching for products or figuring out things. In a F.A.Q, everything is present. Think of all the questions that a user can think and write down those answers. F.A.Q page is an excellent way to show up in search results. A faster way to educate users on things which they are searching for.
3) Instead of long content, focus on valuable content
Some people still consider great content as a medium to get a high ranking. The thing is if the content is long and not value what is the point of that content? The core of content on the website should be to create value. If the content is not engaging users, educating them, users will not stick to the website. Moreover, if the session time (time of page) is less, Google will consider website as an ordinary website, and it will be difficult to make room on Google search pages.
4) Mobile-friendly content
Mobile is the core of voice search. If you want to appear in search results, you must write for the mobile users. Most of the users are now searching for everything on the mobile. In mobile also the focus is on voice search. If you take a long-tail keyword and optimize them for mobile, it will be easy for your brand to get noticed by Google and the algorithm will consider your band to rank in Google.
5) Keep the tone conversational
One important thing that you need to focus while writing content for your website is the tone of the content. As mentioned earlier, when searching content, it is easy just to put keywords, and people will search those keywords. Your brand will automatically appear at the top pages of Google.
To wrap it all up
Keeping things in check is necessary. If you want to appear in the search results, you must focus on the voice search. Moreover, by following the tricks mentioned above, you can give an edge to your brand.
I’m Muhammad Osama qualified SEO professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with an experience of digital marketing and improving the ranks of a brand within few months.