Digital Marketing Archives

What Are The Benefits Of Social Media Marketing?

Brand Visibility and its recognition is the most important thing for a Business to be successful. On average, about 80% of the Social Media Influencers are helping the Small Business people and Entrepreneurs for running their business efficiently. Social Media Marketing helps in creating the brand value and the cost for advertising is also less.

Here are some of the advantages of Social Media marketing:

1. Increased Brand Recognition

Instagram is all about Visual and graphic contents about all niches. Brand recognition is an important factor for a successful Business. Using the right strategy will gain more recognition for your Brand. One of the best strategies is to post the Quality content with the best pictures will gain more Brand awareness.

2. More Traffic Is Obtained

To generate more traffic, you have to post engaging and content, which would make you more popular. Be creative while creating your posts so that it will get the attention of many Instagram users. Taking professional photos will help you in getting more number of potential customers.

3. Get More Conversion Rate

When you have a Business account and you have products to promote it, then Instagram is the best platform to get more customers quickly. Use contests and giveaways and promote your Brand and the products consistently. Posting frequently and being engaged with the Instagram audience will get you more customers. You could get the conversion rate also more when you have a number of audience and followers who are interested in your product through your posts.

4. More Brand Credibility

When you are using your business account, use the Instagram analytics to find what your audience is interested in. Content marketing is one of the best methods used for creating more credibility for your Brand. Responding to your customer and getting feedback from them would help to improve your posts and also the authority of your Brand.

5. Easy Promotion Of Your Products

Promote your products efficiently through marketing on Instagram by creating a community for your niche. Create more reputation for your Business by making your product more visible to many users. Creating more Brand value can gain you more customers and not only on Instagram when you promote your content on other social.

6. Staying In The Competition

When you use the right strategy, you will be able to stay in the competition. Analyze your competitors and get to know the ideas of what other social Media Marketers are posting on their profile. Being an active Instagram user will bring more Followers and more social presence for your profile.

7. Cost-effective Strategy

Promoting your product on Instagram and other Social Media platform will reduce your time and your effort. When you have accounts on all Social Media platforms, try supporting them to get the expected results. Commenting and responding to the users will get you more Followers and improves Brand loyalty. Advertising on Instagram in less time saving and cost-effective method.

8. Boosting Your Products

Instagram is the best way to boost the revenue of the products by encouraging the user to connect with your Brand. Social Media Marketing helps in building a relationship between your Brand and your Customers. Instagram Ads is also the best way to boost the revenue for your products. Communicate with your audience and also increase the exposure of your product.

9. Connect With Influencers Of The Same Niche

When you connect with the Influencers of the same niche, you will get many audience and followers for your profile. Influencers who are the same niche help you grow your business by creating attractive and engaging posts. Collaborating with the Influencers can build your community and reach new audiences.

10. Efficient Targeting Of The Potential Customers

Instagram contains many niches and when you frequently post about your theme and your niche, you would be able to get your potential customers. Create your Hashtag or use the existing trending Hashtag to make your product get more visibility. When you post frequently, you will be able to target more potential customers. Instagram and other Social Media platforms could be used for generating more revenue by getting more potential customers.

Conclusion:

Through Social Media Marketing, you could increase brand awareness and gain more traffic for your website. Brand visibility and recognition are obtained and Brand loyalty is built. Effective Social Media Marketing helps you connect with other Influencers. Easier to get more potential customers and also the best way to improve user engagement. Conversion rate is improved with less effort and time.

Author Bio:

Clara is a passionate content Writer and curious about some of the niches of Social Media platforms and also writes about Health & Fitness Bikes. She is an Enthusiastic writer for TwitRounds.

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

Email marketing has been around for a couple of decades, earlier than text messaging was even created. But did email marketing become better through its history than SMS marketing? We’ll find that out in this article.

The advantage of one over another in terms of lead generation is not absolute. Both have their advantages and disadvantages. There are five factors to consider for email and SMS marketing comparison.

1. Open Rate

Email is convenient to use and it’s free. This makes it useful for work, studies, promotions and etc. The multifunctionality seems like an advantage, yet it is not here. The reason is that people use multiple email accounts and they don’t pay attention to every message they receive there. Moreover, when they receive too many promotional messages, most of them end up in the spam.

Compared to email, people only have one channel to receive an SMS with. They don’t receive tons of text messages daily, so they pay more attention to their text messages. Besides, people prefer text messages for more personal communication.

Because of these reasons, text messages have higher open rates than emails. In fact, text messages have around 98% open rates, whereas email has about 20-40%. This corresponds with their ability to generate leads too, which gives an obvious edge to SMS marketing in this category.

2. Response Rate

Generally, email response rates depend on the database and content of the message. Cheaper databases have more random emails, so most messages either don’t reach anyone or end up in the spam folder. Regarding the content, private offers or other similar promotional messages tend to get higher response rates.

SMS response rates don’t depend on anything but the content. People prefer to receive special offers through SMS. Therefore, text messages that offer something special are more likely to get responded.

The actual numbers for email and SMS response rates are respectively around 6% and 45%. Moreover, most text messages are opened within 90 seconds after being received. This increases the chances for lead generation by text messaging, giving yet another point to SMS marketing.

3. Cost

Sending an email is obviously free, so it should’ve gotten an advantage here immediately. However, it is not as simple as that. Companies need bots to send automatic messages, sort them out and obtain statistics. Lead generation would be totally ineffective without those tools.

SMS marketing cost is mostly the price of each message. Providers usually offer the rest of sorting out and sending automatic text messages. Typically, the prices are different for each country and cell phone mobile carrier.

SMS marketing can cost companies from $20 up to $80 per 1000 messages. On the other hand, the price for email marketing bots start from $9 and can reach to $1000 monthly. Considering that most companies choose cheaper packages and they still help them generate leads, email wins this category.

4. Click-Through Rate (CTR)

Click through rate measures the ratio of clicks on the links that a promotional message contains. It is one of the most precise measures to understand the number of generated leads. Email CTR depends on the nature of the email campaign and its call-to-action degree. Usually, personal offers and discount messages get higher CTR.

SMS CTR is also affected by the type of the campaign. The issue here is that people reading emails obviously have an internet connection. Whereas text message receivers may not have one when they receive an SMS, which can affect the click-through rate.

Regarding the percentages, text messages have 19% CTR as compared to emails, which have only 3.2%. The main reason for such a difference is that text messages are shorter and people prefer receiving them over emails. Higher CTR means that SMS has a higher chance to generate leads, so it wins in this category.

5. Personalization

Personalization is essential for marketers because it makes customers feel special. Emails do a great job here allowing marketers to use various visuals to make their messages more appealing. Although it has a character limit, no reasonable message can ever pass that limit. This creates more room to get creative and personalize messages for customers.

Text messages also allow marketers to personalize offers and promotions. Most SMS providers have built-in templates for personalized offers. However, marketers are bound within 160 characters and can’t pass that limit.

Since email has much more space to use text and visuals, it is more practical for personalization than text messages. Thus, this gives an edge to email here, making the overall score 3:2, meaning that text message marketing is still better for lead generation. Indeed, it is more effective with a slightly higher price.

Author Bio:

Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key. He currently is working as a marketing specialist at SendSMS which is providing SMS marketing service globally.

How To Boost Website Traffic With Bulk SMS Marketing?

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

Why website traffic is important?

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

Embedded links

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

Incentive’s boost the process

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

Professional team to your assistance

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

Keep it short

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

Utilize SMS API

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

Promotional SMS

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

Re-targeting SMS

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

Feedback Survey

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

Reminder SMS

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

In this way, you can boost up the website traffic with bulk SMS marketing.

Author Bio

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Top 8 Email Marketing Tools To Improve Your Marketing Campaigns

A robotic email campaign is meant for sending a series of emails automatically, triggered by the actions of email subscribers. The click rate of automated emails is much more than manually sent mails and email marketing is still one of the most effective marketing channels for businesses to achieve gigantic conversions.

The key advantage of email marketing automation is that it facilitates companies to obtain clients trust and hence huge return on investment (ROI). This article provides information about the top 8 email marketing tools to get the most out your marketing campaigns and boost your business.

1. Constant Contact

Constant Contact is an easy to use tool because it is user-friendly and very easy to set up. It is widely used across the globe because of its fantastic support, widespread online training, and webinars to assist you in achieving your goals.

This tool is also used to manage event invitations and registrations. Its drag and drop features make designing and customization of email templates very simple. Moreover, mobile mobile-responsive emails have generated that fit on any device.

2. Litmus

Litmus is an extremely flexible tool used to test and track email. It is free for a 7-day trial period and you have to pay after that. This tool enables you to test your emails in usual web-clients and all famous mobile devices like Apple, Android, etc.

It provides efficient link testing by putting the email during a landing page test and very soon you get data about that email with full results for each link. The ESP tracking report will show you the required subscriber data like where the mail was read, time spent by the user in reading that mail, and whether it was forwarded or printed.

3. Mail Chimp

Mail Chimp is a great tool to collect statistics, send emails, and enhance the performance of your marketing efforts. The dashboard of this tool provides options to import lists, build and launch campaigns, and continue to grow your audience.

You can also choose to mail everyone or only a particular segment in your list and the process can also be easily customized as per your needs. Besides triggering emails, it also offers integration of social media to post the routine updates.

4. Drip

Drip is a very resourceful email marketing tool including various features like message personalization, complete data analytics, , integration with e-commerce platforms like Shopify, etc. Both text-based and visual tools are available for generating emails which you can use to make effective image-driven marketing campaigns accompanied with follow-up messages to individual users.

It also has a conversion tracking feature which enables businesses to monitor and control the performance of their email marketing campaigns.

5. Mailjet

Mailjet provides a convenient way to merge template-based marketing and transactional email sending in a sole app. Its inbuilt libraries allow you to include Mailjet support to your app in many languages like Python, PHP, etc. and integrate with open source platforms like WordPress and Magento.

The A/X testing feature of this tool helps you to test 10 distinct versions of your email so that you can determine which one is most appropriate for your purpose. You can also judge the performance of your previous campaigns against the current one and thus overcome the shortcomings for future campaigns. You can utilize the app’s UUI to build a campaign or use API integration and apply some code statements to initiate a formatted email campaign to your acquaintances.

6. Sendinblue

Sendinblue software provides automation for both email marketing and SMS messages. You can use the drag & drop builder of this tool to make highly-engaging emails, robotic workflows, and segment users. You can continuously enhance your outcomes by A/B testing your subject lines.

7. Gumroad

The email feature of this tool allows you to group and store potential clients besides existing customers. You can then subdivide them on the basis of many features and send updates regarding your products. You have the option to customize the landing page as you wish, change colors or use CSS for any style.

8. GetResponse

GetResponse comes with an autoresponder tool to email your newsletters that are also integrated into your calendar. You can use drag and drop features for better calendar management and obtain leads with high converting landing pages. It also provides ready-made funnels to build a whole marketing campaign.

Author Bio:

Paru Saxena is the Sales head at TechIngenious, the leading company having top mobile app developers in India. He is passionate about writing and has been writing for the last 5 years. He has vast experience in digital marketing and web application development.

Effective Social Media Strategies For Your Startup

A startup is a newly established business. They generally offer services that have fresh and innovative ideas and less offered in the market.

We hear through the media about startups regularly. For a decade (2008-2018), there has been a dramatic rise in the number of startups from 7000 to 50,000. The graphs of their numbers are increasing drastically each year.

You might have come across many startups who gained fame and success in a very short time period but eventually died out of business in a while. Wondering why? It is because they did not plan their marketing (social media marketing to be specific) strategies smartly.

The tough part of any commerce is not creating an article, but it is to convince people to buy it from you.

Building brand awareness is a critical part of a business blueprint. Social media can aid this nimbly.

Social media users are rising steeply all over the globe giving your business line potential to being seen by more people as compared to old-school marketing.

The above graph prepared from the data obtained from statista.com depicts a steep rise of social media users across the globe in less than 10 years’ time. Many studies from highly authorized surveys have reported this increase.

Marketers have various goals that they want to achieve through different media. According to the previous year’s survey, brand awareness is the goal of the majority of social media marketers.

Trades that have acquired popularity are frequently brought up in conversations. They become big players in decision-making procedures.

How do you blossom on social media users’ feeds rather than being just some page they scroll past and ignore?

Here are some guidelines.

Perform market research

Collecting information about the requirements and taste of the consumers is defined as market research.

Do ample analysis of your market and the consumers. Remember to do this with reference to social media behaviors.

Determine your competitors and learn about top companies in your field. Be updated on their strategies (there is a reason they are ahead).

Perform an intensive study on your target audience and learn about their needs and purchasing patterns. For this you can make use of the following factors:

● The geographic location of your target market
● Online behavior of the audience
● How much time they spend on the internet
● When there is the highest activity on social media

Discover platforms your target audience is using

You need to choose a social platform based on your niche along with the target market. It is not at all advisable to be present on all sites.

After all, a wise person said, “Jack of all trades, master of none” – meaning someone who tries his hand at everything can never ace in any department.

It is a good practice to have a better grasp over posting on a couple of valuable social media sites rather than having a little knowledge about several sites. Multiply over favorable platforms. Because powerful presence on two platforms is recommended over being present moderately on four.

Research by Pew Research Centre has made evident that 68% of adults in the United States alone were using Facebook. Among them, 78% of the youngsters of the age group 18-25 years are on Instagram, whereas 45% make use of Twitter.

Post on relevant platforms keeping in mind your consumers. For example, if you are a fashion boutique, posting pictures on Instagram would be more efficient over LinkedIn posts. For this purpose, Instagram would be a better choice – giving you more followers, shares, and likes.

Facebook is a platform that is used by almost all sorts of people. And so being active on it will be beneficial for all the niches, ranging from restaurants and boutiques to business-consulting firms.

Use the same logo and username for every platform

The brand name and logo are tools to identify the company. In the same way, profile picture and username on social media is the identity of the page.

You wouldn’t want to go over the hassles to type tons of related words in the search bar of Facebook, Instagram, LinkedIn, and Twitter for the same brand. Similarly, your target audience will not take much effort to keep on searching for you using related keywords.

It is a tried and tested method with successful results to use the same name and logo on all your social media profiles. This way, it will be easier to find and follow you.

In contrast to this, using dissimilar usernames or profile pictures will confuse the audience and they will give up on the thought of searching and following.

Set up a brand message

Taglines along with the brand logo are very important for the audience to know the vision and goals of the enterprise.

It is a misconception to many business persons that only famous brands can have their taglines.

If you’re thinking in the same way, that is not true. Just like McDonald’s tagline: “I’m lovin’ it”, you can have one of your own.

To prepare your message, you first of all need to find out what message you want to deliver. Whether you want to tell how great your product is or how your startup is adding value to society.

Here the exploration of the target audience will help. Construct your message based on the target audience. And try to communicate with them in a language that they find easier to understand.

Posting patterns must be consistent

The posting pattern is made up of subcategories like time, message, platform, along with the type of content.

Uploading posts at the same time, every week is beneficial. You have done analysis on when your users are most active. So, post the content when your users are active to make it reach them directly.

Putting up posts just anytime will do you no good. On the contrary, posting when there is most activity will boost the views on your post.

Generate your posting forte. It could be funny memes, polls, sarcasm, puns, questions, and other kinds of interesting stuff.

A picture is way more effective than a thousand words. Haven’t you heard this a lot?

So choose to create content that is visually appealing, unique and pleasing. Use lesser words. Because the lesser the text, the higher will be the engagement. No one wants to read essays.

Look at this tweet from Old Spice and how Taco Bell has an even funnier come back to it.

This makes it believable that not only pictures but also phrases and puns can be interesting. You just need to stand out and bring something up that will grab attention.

Human-centric posts and social engagement

Human-centric posts refer to avoiding the use of technical language so that the layman can understand the information that you are providing.

Your post should not look like something generated by a bot. Before you upload the post, ask yourself, “Does this sound like it’s made by a bot?”. Well, if not, go ahead and hit the post button right away.

You need to build a personal bonding with your followers. They want much more than just promos and links.

Make relations rather than followers. Connect with users at a humane level.

Don’t be idle on social media. Reply regularly as soon as possible to the comments and messages from followers. Answer their queries. Or take the conversion further by asking interactive questions.

Initiating polls, petitions, and challenges will help you go viral. By this method give away incentives or ask people to re-post. This will encourage a sense of proud and value in the viewers.

Taco Bell carried out one such petition which went viral.

It has got tweeted a hell lot of times and has been favorited by more than 2000 people!

In case, you get negative feedback do not rush it. Be patient and positively try to rectify the problem. Take the discussion to personal chat.

Improvise customer service through social media.

Marketing on social media is more complicated than it may seem.

Now that you have some tips for planning your strategy, it will be much easier for you to handle it!

Author Bio:

Anshu is a digital marketing associate at Thrillax Private Limited. Thrillax is one of the new but experienced Digital marketing agencies. She has spent most of her time investigating and drafting social media case-studies and marketing campaigns. She has issued blogs and articles on online marketing, search engine optimization and social media trends and hashtags. In her free time, she likes reading books and listening to sales & marketing podcasts.

Some Important Facts Of Bulk SMS Marketing For Your Business

Bulk SMS is the circulation of a large number of messages on various electronic devices. Media entertainment companies commonly use it for alerts, reminders and, marketing & fraud control. SMS messaging has evolved in multiple aspects such as OTP (One Time Password), delivery alerts, interactive messages and, marketing campaigns, and more. Exclusive use of this technique is more innate than one can think. It gives business and organization more creative solutions to send and receive SMS messages.

By receiving and sending messages for businesses and organizations, it means it connects to the mobile phone application, a web interface, or integrates an SMS API with their website or system. The system creates a gateway for mobile network operators and a wireless application service provider for messages. This SMS gateway makes way for network traffic operation which connects it to SMSC (Short Message Service Centre). Then, at last, it goes to the recipient phone number.

Around the world, every business campaign has used this method to interact with an audience that is vast in number and easily reachable. It fits all business type need; Huge businesses use SMS marketing as a tool to reach masses. Small companies use it for a local audience with marketing growth goals. With an effective text content, SMS marketing can do more good than anyone can think of which is valid for businesses.

Importance Of Bulk SMS Marketing In Business

Text marketing provides with all the tools you need to grow the business of your dreams and make it successful with marketing strategies. Text messages are a powerful but effective way to interact with your audience. Here are some essential facts for bulk SMS marketing for your business.

1. SMS Marketing Team

Text messaging is standard for every business, but adequate marketing team for this purpose is necessary to connect with your customers on a deeper level. The productive SMS marketing team is essential for growth in sales, connectivity to customers, and understanding costumers need.

2. Easy But Effective Content

Text messages are meant to be short, so make a content through which you can write what you want your customers to see. Make it easy to understand but in a manner which indicates you are the best in what you do. Avoid open-ended messages because they make customers more annoyed than intrigued.

3. Make Your Point Across

Through your text messages marketing team, you can go through polls what your audience likes and dislikes. It helps in making your marketing strategies more useful and engaging with your consumers more liable.

4. Triggered SMS

Triggered SMS is most efficient with your regular customers. If your regular customers are not active with your business, you can send a triggered SMS to remind them of your business policies. It is also adequate in getting feedback from your customers.

5. Link-Ups In Text Messaging

Eye-catching links are not heard of as we all know. By using URL shorteners, you can make more to the point remarks and create a natural process without adding tracking exertions. It makes this process more appealing to your customers to click through that link.

6. Customer Relationship Management

Through the CRM app, you can measure the success ratio of your messages. It helps in analyze purchase history and location-based demographics. You can send meaningful messages to what your customers like and help them find what are they looking.

7. Call-To-Action Buttons

It increases customer engagement with your SMS marketing texts. The call-to-action methodology works in a way that shows this text, click here, text-to-win, etc. this process helps in engaging conversation with your customers, which is precisely what this method used.

8. Accountants and Bulk Messaging

Accountants also use bulk messaging because of how less time it takes to remind your client about important dates. Business accounting services use SMS marketing in the most effective way to go through their clients. Most of them use them as welcome SMS, reminders or alerts and, relevant money transaction notifications.

No matter what type of business you own SMS marketing technique is adequate for your business. It creates direct links to your customers and engages them with a good impression of your services or product.

How To Grow Your Business In The Digital World?

There’s no regret that the Internet has involved nearly all the aspects of our life. A search engine is now a general place where people all over the world go for what they want. It simply means your business in the digital world relies on your presence in search engines.

In the 21st century, the lifestyle of humans is totally changed. If you were a businessman in an earlier era, you only had to get a shop, products considered with your business and a signboard to promote your business. There was no concept of marketing other than a signboard. Bigger your signboard, higher your market. It was a concept of marketing before the internet has penetrated every aspect of our lives.

Customers, which are the backbone of an organization, are now more conscious about what they are getting in return for their money. They are aware of the quality of the products. Even our closest persons can refuse to do business with us until we get them convinced.

One needs to know the right metrics for the growth of your business. They are indispensable to know the right direction for your move. If you are succeeded to know these metrics, it can effectively help you to grow and optimize your business in the digital world to get more fame and sells.

Here are some strategies to grow your business in the digital world.

1. Know Your Channels

Identify the channels through which your concerning clients and the general public can be introduced and connect to your business. Marketing distribution channels comprise of various media. These channels will promote your business.

These channels may include your company’s personal blog, a website, social media platforms; Instagram, Facebook, Twitter, Search Engines, PPC campaigns, and so on. SMS marketing is also an easy and effective way of reaching more audience and promoting your business. We’ll also discuss SMS marketing in this article.

It is your duty to identify all the possible channels where your prospects can learn about your business by reading relevant and useful content regularly. You’ll have to develop and publish this relevant, useful, and engaging content for your audience.

As we often heard, content is king. Make sure your content is able to engage and attract your audience towards your business. Let your audience know thoroughly that what you are doing for these channels.

2. Grow your presence on Social Media

There is no denying on social media that it is growing as the largest platform where people spend most of their time. Even they search for products, services, and food on social media. They look for everything they need.

Grow your presence at Social Media by boosting your engagements. You can create profiles, groups, and pages for your business. The social media platforms famous for business are Facebook, Instagram, and Twitter. You should ensure your presence at these platforms.

What you need to grow your presence is to get your prospective customers connected to you. On Facebook, you can drive your business activities through Facebook ads. You need more engagements whether by Facebook ads or by working hard to get more followers on your page.

On Instagram, you have to get more followers to make a difference. Having a larger number of followers on your business profile makes an impression on your audience. You can explore how to boost your Instagram engagements. Alternatively, you can buy Instagram followers to boost your engagements effectively and efficiently. So on for other social media platforms.

3. Create a website

Create a portal through which the world can connect to you and your business, this portal is a website. Creating your website makes sure your presence on the internet. A website can be a powerful tool to run business activities, boost your sales and ensure the overall growth of the business.

A website gives your customers an easy way to learn more about you and your business. People can get knowledge about the services you are providing. It makes easier for your customers to get your services sitting at home instead of covering a distance to visiting your business place.

There are many tools on the Internet like WordPress that can help you to create a professional website for your business. The tools are exceptional when you don’t have enough knowledge about markup languages likes HTML, CSS, PHP, and JavaScript, etc.

Alternatively, If cannot develop a website by yourself, you can hire a team of website developers to create a website for you.

4. Start Blogging

A blog is a part of a website. On your blog, you share insight matters relating to your industry and business. It can have on your search engine ranking and positive impact simultaneously.

Try to publish relevant content on your blog on a daily basis, it shows your presence and knowledge; you have about your field, to your prospective customers.

Consistency is the key to success. As we often heard, steady wins the race. Be steady and don’t miss a chance you get to engage your audience. Show your consistency in creating engaging content for your blog and other channels as well.

5- SEO and Digital Marketing

A large number of internet users look from search engines for businesses and service providers. If your website is not to search engine optimized, you’ll still remain invisible to your targeted audience because of your competitors. Many other similar service providers are standing before you.

A good way to start with search engine optimization is to have the most relevant content on your website. Your content should be a narrative of your services or products you are providing on the internet.

You can hire a team of SEO experts to completely optimize your website. SEO is dispensable to grow your business in the digital world by ranking your website against relevant keywords as most of the prospective customers reach you from search engines.

6-SMS Marketing

Short Message Marketing (SMS) is a way of marketing that allows you to interact with your customers directly via text messages. You must know about email marketing, SMS marketing is similar to email marketing.

If you post a message on the wall of your Facebook page or Instagram profile, there’ll be no certainty that all of your followers will see your message. But the message delivered through SMS Marketing has higher chances of interaction. The recipient must see the text message at least once.

The higher chances of interaction show that SMS Marketing is an effective way of marketing. With all the above-explained strategies, you can also apply this strategy to strengthen your marketing.

Final Thought:

Growing your business in the digital world is now a bitter pill to boost your sales and ensure all over the growth of the business. Business growth can’t occur ever without careful, intelligent planning, and tactful execution. Apply these strategies to rock in the digital world as a businessman.

Does Bulk SMS Work in 2019? Should You Use It?

As social media plays a huge role today because it is the most popular source of entertainment and infotainment but it still does not eradicate the idea of SMS. SMS just works fine in India as people still depend on SMS for important transactional details like OTP, etc. Sometimes people get bored of social media channels and go back to reading recent or pending SMS on their mobile phones.

For business purposes SMS actually plays a better role than social media. As social media is huge, sometimes your message can get lost and on the other hand, if you use SMS to reach your target audience then there is a better chance for you to reach them as the SMS will display right on their screens telling all about your business making your message fruitful.

So yes, bulk SMS does work in 2019 and you must use it!

Using bulk SMS does help your business reach more people but it also comes with a limitation i.e that never send an SMS to DND numbers. Some people are not that fond of advertising and marketing messages, so they start Do not Disturb services in their mobile which blocks your bulk SMS to reach these numbers. Most people do not take up this service for their mobile phones making the path easier for you to reach out to people.

Bulk SMS helps you in sending a lot of messages quickly and easily through a PC. It has proven to be very fruitful in the past for marketing campaigns and has gained a lot of popularity. It is used for different campaigns today like sending greetings, party and event invitations, request a brochure, product promotions, discounts, or other purposes.

Here are 5 points to be considered when looking for bulk SMS services-

Price – It is a very important concern because of the increasing volume of traffic. Price combined with reliability and quality of service should be balanced to make the most of your bulk SMS campaign.

Reliability – You need to ensure the smooth running of bulk SMS service. Usual problems include- no delivery reports, message delays, no messages coming, and not setting sender ID. These should be taken care of in your bulk SMS service.

Scheduling – Bulk SMS should be sent at the right time and date. There are different situations you need to be vigilant of like don’t send messages in odd hours like a late night and when recipients are at work, also avoid sending a message at the last moment unless you are offering some incentive as part of your campaign, etc.

Attractive – The content of your bulk SMS should also be able to grab the attention of the readers. The message should be kept sweet and simple as usual, readers don’t like lengthy and boring messages. You should be able to convey your message in not more than two lines.

Option to send group messages – Be sure to choose bulk SMS service which has the option to select groups and contacts so that it is easier for you to send messages to a large number of people at the same time, either from contacts list or users in a specific area.

Author Bio

Deepak Sharma is the Founder & CEO of withStartups.com – A Digital Marketing Company in Gurgaon for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding & customer acquisition problems. He is a published author and mentors too many startups.

Everything You Need to Know for Digital Marketing on Instagram

Instagram was released in 2010 and from 2010 to 2019 there are many changes and features take place in the Instagram. There are 500 million-plus people using Instagram on a daily basis, this is proof of its popularity. Initially, Instagram was launched just for pictures sharing but it becomes the biggest marketing platform, Instagram ranked at the number for sharing photos and videos on the social media, over 25 million-plus business people have registered on the Instagram and 80% people have followed the business Instagram profiles. Instagram release many extraordinary features those are helping in marketing.

Reason to Use Instagram for Digital Marketing:

1. Massive Amount of Audience

Over 500 million people are using Instagram on a daily basis as you can see this is best opportunity to offer your business to a huge audience on a single platform. Most people on Instagram are the age of between 18 to 35 years, if you want to gain more sales and traffic for your business then Instagram is literally the best platform for this purpose. Instagram provides you some magnificent features those will definitely help you in your business marketing. In this matter, Gramifly will help you to gain more followers, likes and engagements.

2. Using of Hashtags

When you buy anything from the brand, then you definitely want to upload on the social media platform. During publishing, you mention the brand name, product name and use of the product, what about if you mention these things in the hashtags in this way you can get an instant boost on your post and gain more traffic. This will also help you in monitoring the performance of your post.

3. Monitor your Competitor

If you are new on Instagram then in the start you don’t have any following, visitors and engagement but other on Instagram those are marketing before you, they have a huge following, visitors and engagements. If you want to increase your presence on Instagram then you need to monitor the activities of your competitors, you need to analyze how they interact with people towards their self. Instagram allows you to monitor the activities of the competitor, even you can use the hashtags of the competitor but you can’t use their

How to Create Instagram Business Account

There is a very easy way for creating the business account, just follow the steps and create your own account.

– First of all download the Instagram app and open it

– Go to sign up option and create your account with an email. We recommend you to create a separate email for business purpose.

– Move to settings and scroll down, there you will see the option of the switch to business click on that

– Upload your content regularly and follow the users on Instagram.

Increase your Following and Engagements on Instagram

1. Upload Eye Catchy Content

Always upload the content that is great in look and eye-catchy. Don’t upload the copied content, you can use the idea but you can’t copy the content of others. Always design the post in such a way that it will attract the user and force them to share your content. Bold and highlight the key points on the post.

2. Keep Your Presence Regular

You should maintain your regularity on Instagram, must upload your content once a day and if you are sharing your content on stories then you should need to upload your content 4 times a day. It will help to increase your brand awareness and presence on Instagram.

3. Live Broadcasting

Try to go live and talk with your people live. This tip will help you to create interaction with your audience. Wherever you go online your followers will receive notification that you come online. In live video tell your audience about your upcoming products, events or review your any product. We suggest you go live on weekends.

4. Mention Everything in Hashtags

Hashtags are the best way for giving an instant boost to your post, always use trending hashtags but the hashtags must be related to your brand. If you are writing anything such as product tile, brand name, and review, etc then mention in the hashtags. The one more benefit of hashtagging is it will help you in search engine optimization.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

1. It generates leads.

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

2. It is affordable.

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

3. It has a wide audience.

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

4. Strengthens Customer Engagement

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

Conclusion

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

Author Bio:

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.