How to Promote Your eCommerce Business?


How to Promote Your eCommerce Business?


Seeing the increasing competition in the ecommerce industry, especially after Steve Jobs released the first iPhone in the market, digital marketing for ecommerce came into the picture. It has become the only source for success in ecommerce industry. There are different digital marketing channels which when utilized, can give you positive results. All of these channels involve some great marketing strategies, that can effectively take your business up in the market and help you grow.


Technology is evolving at a very fast pace. As the consumer’s behaviors are also shifting by the minute, the marketers are getting distracted from every angle. The situation is such that it has become very difficult to comment about whether today’s strategies will work the next month. This problem has eventually created a challenge for the ecommerce industry.


But the hopes are still high on Digital marketing. Let us look at things you should focus on to promote your ecommerce business and become successful.


1. Understand customer behavior


Before you start your business, start engaging with people whom you think can be your customers. You should know who your potential buyers can be, what would be their likings & disliking, how they would look at you, etc. You can also use the power of social media marketing to connect with them and find more about their behavior.


Once you know your customers inside out, targeting them will become easy and effective.


2. Envisage your industry


You should have complete knowledge about your industry as new things keep adding up. Do proper research and analyze the situation. This will help you in building the right strategies for market your products.


3. Sense your competitors


To know who your competition is, is the most important part in any business journey. You get to learn about your strengths and weaknesses and let you work more hard to retain your presence in the market.


4. Creating a digital presence


Having a digital presence is the key to run your ecommerce business. A lot of factors contribute to creating one. Like your website design, responsive versions, domain name, clarity of information, simplicity with creativity, and many more. It is practically a virtual shop which is open round the clock, so you have to be more conscious about what you showcase, as it can affect your sales.


5. Contemplate SEO


SEO is the core of digital marketing. Majority of online working starts with the search engine. Optimizing website for search engine is the key in SEO. Website content is played with the right set keywords to target the goal. SEO services company deal with these services professionally. They also keep a track of changing algorithms and update the website accordingly.


Traditional marketing is practically obsolete and ineffective for the shopping websites. Ecommerce websites cannot go a long way without the strategies of digital marketing. Creating a unique yet winning digital marketing strategy is pretty tricky but not impossible to achieve. All you need it an ecommerce web designing company who can cater to the growth of your business professionally.

Author Bio:

I am Ganesh Reddy. I am an author as well as an experienced SEO expert. I am working at PurpleSyntax Digital, It is a leading Digital Marketing Agency in Hyderabad. I have contributed in several blogs and websites with my powerful write-ups.

Why You Should choose eCommerce Loyalty Program for Your eCommerce Store?


Why You Should choose eCommerce Loyalty Program for Your eCommerce Store?


These days, eCommerce business has become a great field. Most of the business owners are looking for perfect eCommerce store for their online business presence. But, having an online presence is not enough for getting more number of users. You need to do some extra efforts for engaging more number of users on your eCommerce store. And, eCommerce loyalty program is the best way to increase business sales.


There are many eCommerce loyalty programs which you can use for engaging more number of users towards your online store. Here, we are describing some e-commerce loyalty programs which you can use for enhancing your business experience.


The Fee-Based Program


In this loyalty program, customer get a VIP membership by paying some amount of money. It saves them from obstacles that could prevent future purchases. In this fee-based programs, as an online vendors, you can offer bigger discounts to your customers, free shipping, buy one get one offer and much more. You need to keep in mind that this program is beneficial for existing customers as you can trust more as compared to new customers. You can see the Amazon prime membership. They provide cool perks with shipping such as free access to video streaming, some points for early selected deals.


The Reward Partnership


With this loyalty program, you can do partnership with another brand. It will help you enlarge your brand reach through your partner’s audience. This program helps you build business relationship with other brand and offer your customer more than what your brand currently has. You can give some discount on other deals as if your customers buy products from your brand then they may get some special offers by other brands as well.


The Game Program

The Game Program

To attract more users towards your eCommerce store, you can offer them something special. Create a loyalty program based on a game and offer your consumers some interesting gifts if they win in that game. The game should be simple and easy to play so, customer will surely take interest in it otherwise they will not play it. You can choose quiz or “Spin the Wheel” game.


The Cashback Program

The Cashback Program

This type of loyalty program attracts the buyer more. Customers spend some money and they get some cash back on it. It is easy for a customer to understand. The cashback programs increase the interest of the users and with the remaining money they definitely come back to your brand.


For example: You may offer 2% cashback discount on total price. It will definitely engage more number of users.


The Non-monetary Program


This loyalty program is focused on charities and based on your target audience’s value. By this program, you can understand the interest of your customer’s and easily translate their purchase into charitable donations, depending on your brand specifics. This program enables you to support art initiatives, education program, animal right organizations, etc. You need to tell your buyers how their purchase helps those funds through this programs. Provide proper receipt of their purchase to create trust among users towards your brand.


The Hybrid Program


In this program, you can combine different types of loyalty programs. But, make sure that before combining any program, you need to take care of your user. There might be possibility that customers can be confused by getting many loyalty programs on the same products. Points and tier systems work well together as compared to mix of game, cashback, and fee-based programs.

The Points Program


It is the most simple and easy loyalty programs. In this loyalty program, customers earn some points while purchasing an item. They can easily transfer these points into rewards. But, you need to ensure that the points you are providing to your customers should be easy to calculate. This loyalty program works well for a short span of time.


Benefits of using E-commerce loyalty program:

# Get new users on board and existing ones as well.
# Enhance the customers’ interest
# Hold your clients under estimated cost
# Gather marketing requirement
# Increase customer retention rate and reduce churn rate
# Make your brand more recognized



To conclude, after reading all the above loyalty programs, you can see that loyalty programs increase the interest of customers towards your eCommerce store while buying any item. By using any e-commerce loyalty program in your eCommerce store, you can increase the number of sales in your business. Thus, we can say that eCommerce loyalty program is useful for your online business.

Author bio

David Meyer is a skilled web developer at CSSChopper who has vast knowledge about eCommerce website development. He has written many blogs on eCommerce loyalty program. These blogs are very helpful for gathering the knowledge of eCommerce store.