How can Social Media Bring Traffic to Your Website?
The use of social media in brands and businesses is no longer an option, it is a must. With over 3 billion users around the globe, social media has become an essential part of growing a business. Building brand awareness, the establishment of brand among its target market and opportunities to connect with existing and future customers, create engagement and build brand loyalty are among its benefits.
But how can social media become an avenue to drive traffic to your website?
Social media platforms you can use for your business
Here are some of the different social media platforms you can try for your business. They are already tried and tested and already built a powerhouse of users under their name. They may be overused however, this does not mean that you shouldn’t give them a try.
This platform has been a powerhouse to several brands. With an active user of 1 billion, it is full of eye-catching visuals and inspiring creativity. It became one of the leading social media platforms for businesses when the shoppable post became available in 2018 and the emerging of Instagram stories and IG TV.
The platform that started it all, this social media giant has long proven its worth. No matter what your business is, Facebook has a place for you. While some may take it negatively as Facebook began suppressing organic postings, you can still leverage your brand through groups, Messenger chatbots and live videos for engagement.
This platform allows brands to create their voice and their persona. This may not be an avenue for everybody but certainly, businesses related to sports, entertainment, politics or marketing can flourish in this site.
A much reserved platform, LinkedIn connects B2B and professionals. Armed with the right strategy, you can build your brand in LinkedIn and have an unlimited opportunity to build connections that will be beneficial for your brand.
This platform allows brands and businesses to grow with video contents like tutorials, behind the scenes or walkthroughs.
The newest among them all but grew significantly and has already a billion downloads. This platform caters to the younger generation ages 35 and below and has been widely used over the world.
It is essential also to know the latest social media trends these days:
• Rise of stories and video content
• Dynamic and direct social ads that make consumers think you are talking to them and answering their needs
• Nano-influencers with 1,000 – 5,000 followers and are considered the authentic influencers
• Growth of private and tight-knit groups
Strategies to boost traffic to your website with social media
1. Work on your profile
Your profile in social media sets the first impression. This is probably because consumers have first known about you on social media even before they came across your website. Optimizing your profile may definitely give you brand awareness and drive a good amount of traffic on your website. Make sure your site’s URL is visible in your profile. With the right set of keywords and information, it will streamline your social media profile and website.
2. Post always
This may sound simple but consistent posting builds your reputation, grow your reach and widen your brand awareness. This builds consumer’s trust and increases your visibility to them. Check your analytics and look for the time slot where your followers are most active. Develop a regular posting habit and use social media management tools available online to help you maintain your schedule.
3. Know when your audience is active
Knowing when your audience is active, help you plan your content better. As social media platforms have an influx of users and posts move quickly, posting on the time they are active will give you more chance of visibility and you certainly know people will be able to read your content.
4. Engage with your audience
Social media has given you the power to interact with your customers and this has been one of the vital and important keys. Manage your inboxes regularly and answers questions promptly. In your answers, always direct them to your website for additional information. Try also to be as personal as you can get as customers nowadays shy away from automated replies and would want personal attention. Use call to action words like, click now, visit now, check it out now or read now.
5. Be interactive
Create social media contest, ask questions and run polls. This will have people talking about you, your product or services you offer and your website thus increasing your engagement.
6. Share contents from your website
If you have already established your brand in your social media, it will be easier for you to drive traffic to your site by sharing direct links and contents. Sharing inbound blog links will help boost your website traffic as people will want to read your blog contents.
7. Use teaser contents
Promote special deals on special events that consumers can only access through a link posted in your social media. This may be a discount or a coupon that they can use to purchase something on your website. People clamor for good deals and in any way to save their money. This will also drive sales as people would want to buy now instead of putting it on hold for some other times.
8. Work with influencers
One of the most powerful tools in building your brand is working with influencers. Nano-influencers, the newest classification, are social media personalities with only 1,000 to 5,000 followers and innovative brands are already tapping them. Their small followers give them an edge by being closer to them and thus having stronger connections. Working with influencers is cost-efficient but will give you the visibility not only on your social media platforms but to your website as well.
As social media strategies may take a longer time to take effect and results may not come in fast, you have to be patient and persistent. As you continue to do these suggestions, you will definitely learn the best platform for your brand, the best strategy and the niche market you want to tap.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand