5 Ways to Win Customers By SMS in 2021
Are you looking for ways to utilize SMS messaging to increase your ecommerce sales?
Don’t worry if you have not figured how to go about and start text message marketing.
In this blog post, I will show you 5 bulletproof SMS marketing strategies that you can put to work today.
Send drip campaigns through text
Drip SMS campaigns, also referred as drip texting, drip marketing, automated SMS campaigns, lifecycle messaging and marketing automation. The concept is the same: a set of automated marketing text messages are sent out on a schedule or based on triggering events.
A triggering event can be: –
– Welcome & onboard customers
– Transactions through the store
– Changes regarding a user’s account
– Personal events by your user for e.g. Birthday month
The drip campaigns are of crucial importance for keeping your active customers engaged while you continue providing them with relevant and valuable content.
Send exclusive offers & deals through text
For many consumers, SMS remains the most convenient way for getting promotion and sales from a specific service provider as well as businesses.
Reaching out proactively and engaging with prospects is powerful instead of waiting for people to chat with you on your ecommerce store.
Youcan use SMS for sending sales and promotions since it’s a cost-effective and engaging way to engage with your prospects and customers. This a powerful method of text message marketing. You can also use a business SMS tools which help you to keep track of customer information, so you can push promotions to clients who haven’t made a purchase in a while.
Run a “Text to Win” contest
Text to win sweepstakes are an excellent way to engage with your customers and target audience. Everyone loves the opportunity to win something and running it all through a simple texting contest makes it even more fun.
For this to work customers need to sign up by texting a particular keyword to be in the run for sweepstakes contest.
Either select some winners randomly from everyone who opts in or you can also leave everyone a smaller prize who put the effort of texting the keyword.
Brands using SMS marketing choose to run contests as they are a great way to grow subscriber lists because each person who opts in for this contest can be marketed for future promotions which makes these sweepstakes a great way to boost list sizes.
Convert Leads into SMS subscribers using Live Chat
I am sure you already have customer support live chat embedded in your ecommerce store, but it doesn’t have to stop there. You can turn your ecommerce website into a lead generation system by asking customers to connect on SMS via live chat.
When customers use live chat to seek real-time response to their questions, the business can remove obstacles from conversions.
So you can generate SMS subscribers from your website visitors by using a chatbot and opt-in widget.
Gather Data & Feedback
I recommend ending the drip sequence or welcome message with a poll or survey, giving your business the opportunity to receive real-time feedback from your customers or prospects. Surveys will help you in learning more about your audience members as well as their needs and desires which in turn will help craft your offerings to your customer.
This works best if you can frame the feedback in the form of simple yes or no questions or ask customers to score the performance of your company. SMS is better suited for short and sweet messages and questions; if you try to get the client to write you back long paragraphs of feedback, you can expect a much lower engagement rate.
Mainul Quader is the owner of Skripts, content generation tool for ecommerce business to help generate product descriptions for their store.Check out https://skripts.co/ if you need help with writing your own product descriptions, marketing copy and even sms messaging.