7 Benefits of SMS Marketing for Small Business Owners

People have become quite attached to their smartphones, which has led to a rapid increase in sharing text messages since the 21st century. Businesses have realised this as an opportunity and are seeking to leverage the power of SMS Marketing.

Startups and midsize businesses, regardless of the niche they operate in, are benefiting greatly by sending promotional campaigns or transactional messages for marketing through SMS. Taking this into consideration, let’s shed some light on the benefits of SMS marketing and how it enables SMBs to ace their marketing strategy.

7 Ways SMBs Are Benefitting From SMS Marketing in 2021

High open rates and conversion rates.

When it comes to conversion rates, text messages have the edge over the new-age marketing techniques. Despite multiple marketing sources available nowadays, people are more likely to visit the links sent through SMS and act upon the promotional offers shared through text messages. According to research, 98% of the messages sent are opened by users.

Since SMS provide an urgent vibe for many, most people view the text message received within 5 minutes. This is precisely why SMS marketing is preferred by entities aiming to provide efficient and effective customer service and satisfaction.

SMS marketing is cost-effective

Bulk messaging service is available through Cloud messaging services, allowing businesses to reach out to thousands of customers without any hassle in just a few steps. Hence, SMS marketing is more budget-friendly than other forms of marketing such as commercials, social media marketing and digital marketing.

SMS Marketing taps into a wider audience

Regardless of the target audience’s age, gender, or demographic, businesses are able to tap into a wider market due to the fact that several individuals possess a smartphone nowadays. Similarly, a router table has become quite popular these days and is in high demand due to their stability that enables individuals to work efficiently.

SMS marketing also enables businesses to stand out since many employ a multitude of modern marketing techniques like social media marketing, email marketing and digital marketing as well. Therefore, people are more likely to pay attention to promotional texts received through SMS.

Integration with other marketing channels.

Text messages can seamlessly be integrated with other marketing systems. This integration can be immensely useful for collecting valuable information and making the most out of other marketing techniques. For example, when a customer visits an e-commerce website and leaves something in the cart; a follow-up message is sent to them automatically, reminding them to make the purchase.

Personalization and brand loyalty

SMBs can customize SMSs according to their customer’s requirement. Rather than sharing irrelevant content for marketing products, businesses that send personalized messages bring greater results. Moreover, personalization helps build brand loyalty, as the customers begin to believe that the business is legitimate; this shall bring in sales.

Another reason why personalized text messages work is because customers are often used to receiving promotional emails in their inboxes. Email inbox is divided into Primary, Social, and Promotions tabs, which is why many individuals might not bother checking the promotional emails.

At the same time, SMS do not have any such categories. Henceforth, sending customized messages works better for increasing brand loyalty.

Customer engagement and interaction.

As mentioned earlier, the number of smartphone users is increasing exponentially every year. Businesses can make use of this and send out interactive messages to which the customers can reply. Let’s dive straight into a few ways businesses can implement to boost their engagement:

• Exclusive deals: SMBs can offer special discounts or coupons to those subscribed to the messaging services. Exclusive deals make people feel overwhelmed and content.

• Insider information: Businesses can send some exclusive information to your subscribed audience. For instance, there could be some special announcements before the information has been disclosed to everyone else.

• Contests: Running contests is one of the most successful ways to increase customer enthusiasm and satisfaction. Keep the contest simple, like customers merely have to send a message to participate, and the prize should be reasonable to get everyone to participate.

Quick delivery.

Unlike email promotions which are quite lengthy, text messages contain only a few sentences. Generally, these messages also include a link to redirect customers. In the case of long emails, customers may or may not go through them entirely. However, with SMS, people tend to read them completely due to their short length.

And what’s more? Small businesses that generally do not have a lot of workers can also effectively promote themselves through bulk SMS marketing.

Bottom Line

SMS marketing can prove to be extremely effective when executed in a proper manner. Businesses can leverage the power of SMS Marketing to gain an upper edge over their competitors and provide top notch customer service as well. What’s more, The text messages integration with other marketing tactics can prove to return higher sales. Therefore, businesses must utilize SMS marketing to promote themselves effectively using less budget.

Author Bio –

Porter Gale is Editor-in-Chief at Sleepation. She has 7 years of experience in developing data-driven content for brands, SaaS businesses, and agencies. When not writing you can find her playing her guitar or binge-watching time-travel movies.

2020 SEO Trends And Techniques For Small Businesses – Google Loves These

It’s pretty evident how the Internet is gradually emerging with its vast reach. The use of social networking sites is generally the most advanced form of communication that people use today. Instead of going through the hassle of exchanging messages, you can all do it conveniently with complete accessibility through the Internet. And now that the online platform has expanded across the globe, many businesses opt to use it for their advantage.

In a sphere of the market that is ever-dynamic, everything goes along with the current global trends and phenomenon. As the use of the Internet is a game-changer for almost everyone, it keeps people much closer amidst the distance. And with the gaining popularity of social networking sites and webpages, the more reason it is for businesses to invest in digital marketing. So far, the results have been celebrated as the marketing strategy went well. Social media influencers, for instance, paved way for bigger promotions in the virtual world.

Apart from that, the process of optimization works as well. With the help of an SEO contractor, there are adequate tools and resources which websites can use to increase their ranking and search visibility. For businesses, whether big or small, online marketing is indeed an advantage. It creates more avenues for potential customers or target audience. It also helps in establishing an online presence and business branding.

For small businesses, you can even start first online before having a physical shop. It’s used by many to measure how much they can gain. Aside from that, you don’t have to spend too much when you have an online shop.

To give you some ideas, here are some SEO trends and techniques that you can use. Google may even help you with this. So, be sure to follow these ideas.

Here’s the list.

• Make Engaging And Creative Contents

Write often as much as possible when you have a website or online page where your customers can visit your offered services and products. Since you are still small and starting in the market, it’s best that you establish your identity first in the virtual world. It’s a gateway to gain much attention as well. To make it seem much worth it, make your content engaging. Be active online. Hear your customers’ feedbacks or comments.

Appreciate their online activity as well. Engaging could also be done by answering queries about your business. So, you should be hands-on on your website or page. Contents should be creatively written as well. Put ideas that are beyond the box. Think more and make it persuasive but highly informational.

• Have A Market Branding

Make sure that when you establish your business, you have your brand. It’s best to stay original for people to identify what you offer quickly. Market your business brand as actively as possible. Don’t be dull. Use new and advanced marketing strategies for you. The branding helps you to market or promote your products and services. As a small business, it may lead to more profits or revenue. You’ll be able to reap from your same efforts too. To make sure you do the branding effectively, you can seek to hire SEO experts to help you all the way. They will assist in promoting your website as well through optimization.

• Use Some Keywords

As much as contents are concerned, be careful when you use keywords. Every SEO knows how relevant keywords are. For small businesses that are starting to use the online platform, you should only use relevant keywords in your content or website theme. The keywords may be in backlinks too. You can seek any advice as you hire SEO specialists all the way. Apart from that, the keywords may contribute to the search visibility of the page as well so be sure that you have those in your content. It will help you a lot to increase your small business’ online presence.

• Localize Your Maps

You can use maps. Since you are a small business, for people to locate you, make use of your maps. It will help establish credibility and accessibility for your avid and potential customers at the same time. The localization of maps only suggests that you have to make it more direct and specific. Don’t let your customers lost their way. The smoother the transaction will be, the more reason they will continuously patronize your services and products. So, maps are crucial. It could also include your meeting point as well if ever you don’t have physical stores yet.

• Post In Social Media Sites

Make use of social media sites today, like Instagram, Facebook, and Twitter where most people are active. It will help boost your online presence and market branding too. The social media sites are incredible as they are often the stepping-stone for online recognition. For small businesses, it’s easier to post on social media. But, what makes it unique is the creativity you put it. So, make sure you could give more than what is expected. To help you, don’t hesitate to hire SEO specialists any time of the day.

• Make Sure You Have Factual Information

It’s only necessary that what you post on your online platform is all right. Factual information is a need so your customers can trust you and to make every transaction worthwhile. Don’t post what is not yours to avoid conflicts. It’s a tip that you should inform your potential customers at all times so they can decide well in availing of your business services and products. To give them some details every time, you can update the necessary know-how’s about your small business. Introduce it. Establish your mark. Leave an impression. It’s the best thing to do since you’re just starting by now. Every huge corporation also went through the same struggle.

Final Word

These are some of the ideas that you can use as a small business. Keep these details in your mind so you can achieve a better performance in the marketing world. Let these SEO trends help you all the way.

Author Bio

Cyrel Nicolas has been passionate in online marketing in the Philippines and been an SEO freelancer consultant for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and drive organic traffic using effective white-labeled strategies.

Tag: Small business