10 Mass Text Messaging Statistics That Will Leave You Speechless
The COVID-19 pandemic has undoubtedly transformed the business realm and has forced brands to reconstruct their marketing strategies to keep in line with the current times. Despite such massive changes taking place in the business world, one marketing strategy that has managed to remain unshakable is mass text messaging. There is no denying that SMS has allowed businesses to reach out to their customers without spending too much money.
10 Interesting Mass Texting Facts
Over the years, businesses have constantly employed different marketing strategies for their brand development. However, mass text messaging has remained one of the most effective strategies to date, given the ease it process involves.
Here are a few mass text messaging statistics that prove how powerful SMS can be when it comes to business growth:
1. Sharp rise in user screen time
In the pandemic, mobile phone usage has witnessed a sharp rise. With every industry embracing online services, the chances of potential customers reading SMS promotions is higher than ever.
In the United States alone, an average consumer’s daily screen time rose 50% during the pandemic from the year 2019 to 2021.
Well, if you are considering kicking off your SMS marketing campaign, go ahead as now is the time to make the most of it!
2. Nearly 3.8 billion people own smartphones
Yes, you read it right! Imagine how fast you can reach out to potential customers considering how much of the world population owns a smartphone.
3. Text messages have high opening rates
People tend to open SMS quickly compared to emails and other promotional tools. Text message marketing is considered the most preferable method of advertising as 98% of consumers open the messages as soon as they pop up on the screen or within a few minutes of receiving them.
4. Text messages have higher reply rates
When compared to emails, text messages have been shown to have significant reply rates. About 60% of customers reply back within 2 minutes to promotional text messages compared to emails; known to have a reply time of about an hour.
5. 75% of customers are open to receiving business updates via SMS
If a business manages to make an impact on its audience the customers would naturally want to know more about it. There’s no better way of communicating to your customers than by reaching out to them with all the business updates on their phones.
6. Mass texting and business growth go hand-in-hand
According to a recent survey, 57% of business owners plan to invest in the SMS marketing arena in 2021.
7. SMS subscribers are expected to increase by 2023
Statistics reveal that a spike is expected in the number of SMS subscribers by 2023. With constantly growing digital marketing, businesses are utilizing SMS marketing widely. This is a direct result of the ever-increasing numbers of phone users interacting with their favorite businesses online.
62% of consumers revealed that they subscribed to receiving text messages from at least one brand in the last year alone.
8. Text messages are read instantly
With unbeatable opening rates, about 60% of customers read text messages within 1-3 minutes of receiving them. These statistics naturally allow greater access to your customers, hence making mass text messaging a favorable means for business promotion.
9. People appreciate businesses that use text message marketing
About 53% of customers value brands that adopt SMS text marketing for promotional communication. This type of communication between the customers and brands is easy yet impactful.
10. Increase in SMS volume
With brands being eager to establish a direct channel of communication with their customers, SMS volume has increased around 40% in the year 2021.
Looking at all these statistics, it is evident how mass text messaging can create significant brand awareness while bringing you greater business!
Communication is the key when it comes to business development as a customer will only approach a brand when it appears intriguing enough to them.
In a nutshell, with mass text messaging you can successfully capture your target audience’s interest by sending them appealing updates.