Category: Bulk SMS

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

 

Email Vs. Text Marketing: Which Channel to Choose for Lead Generation

 

Email marketing has been around for a couple of decades, earlier than text messaging was even created. But did email marketing become better through its history than SMS marketing? We’ll find that out in this article.

 

The advantage of one over another in terms of lead generation is not absolute. Both have their advantages and disadvantages. There are five factors to consider for email and SMS marketing comparison.

 

1. Open Rate

 

Email is convenient to use and it’s free. This makes it useful for work, studies, promotions and etc. The multifunctionality seems like an advantage, yet it is not here. The reason is that people use multiple email accounts and they don’t pay attention to every message they receive there. Moreover, when they receive too many promotional messages, most of them end up in the spam.

 

Compared to email, people only have one channel to receive an SMS with. They don’t receive tons of text messages daily, so they pay more attention to their text messages. Besides, people prefer text messages for more personal communication.

 

Because of these reasons, text messages have higher open rates than emails. In fact, text messages have around 98% open rates, whereas email has about 20-40%. This corresponds with their ability to generate leads too, which gives an obvious edge to SMS marketing in this category.

 

2. Response Rate

 

Generally, email response rates depend on the database and content of the message. Cheaper databases have more random emails, so most messages either don’t reach anyone or end up in the spam folder. Regarding the content, private offers or other similar promotional messages tend to get higher response rates.

 

SMS response rates don’t depend on anything but the content. People prefer to receive special offers through SMS. Therefore, text messages that offer something special are more likely to get responded.

 

The actual numbers for email and SMS response rates are respectively around 6% and 45%. Moreover, most text messages are opened within 90 seconds after being received. This increases the chances for lead generation by text messaging, giving yet another point to SMS marketing.

 

3. Cost

 

Sending an email is obviously free, so it should’ve gotten an advantage here immediately. However, it is not as simple as that. Companies need bots to send automatic messages, sort them out and obtain statistics. Lead generation would be totally ineffective without those tools.

 

SMS marketing cost is mostly the price of each message. Providers usually offer the rest of sorting out and sending automatic text messages. Typically, the prices are different for each country and cell phone mobile carrier.

 

SMS marketing can cost companies from $20 up to $80 per 1000 messages. On the other hand, the price for email marketing bots start from $9 and can reach to $1000 monthly. Considering that most companies choose cheaper packages and they still help them generate leads, email wins this category.

 

4. Click-Through Rate (CTR)

 

Click through rate measures the ratio of clicks on the links that a promotional message contains. It is one of the most precise measures to understand the number of generated leads. Email CTR depends on the nature of the email campaign and its call-to-action degree. Usually, personal offers and discount messages get higher CTR.

 

SMS CTR is also affected by the type of the campaign. The issue here is that people reading emails obviously have an internet connection. Whereas text message receivers may not have one when they receive an SMS, which can affect the click-through rate.

 

Regarding the percentages, text messages have 19% CTR as compared to emails, which have only 3.2%. The main reason for such a difference is that text messages are shorter and people prefer receiving them over emails. Higher CTR means that SMS has a higher chance to generate leads, so it wins in this category.

 

5. Personalization

 

Personalization is essential for marketers because it makes customers feel special. Emails do a great job here allowing marketers to use various visuals to make their messages more appealing. Although it has a character limit, no reasonable message can ever pass that limit. This creates more room to get creative and personalize messages for customers.

 

Text messages also allow marketers to personalize offers and promotions. Most SMS providers have built-in templates for personalized offers. However, marketers are bound within 160 characters and can’t pass that limit.

 

Since email has much more space to use text and visuals, it is more practical for personalization than text messages. Thus, this gives an edge to email here, making the overall score 3:2, meaning that text message marketing is still better for lead generation. Indeed, it is more effective with a slightly higher price.

 
Author Bio:
 

Azat Eloyan is a digital marketer and mobile marketing enthusiast. With over 5 years’ experience in content marketing and SEO, he believes that valuable and informative content is the key. He currently is working as a marketing specialist at SendSMS which is providing SMS marketing service globally.

How To Boost Website Traffic With Bulk SMS Marketing?

 

How To Boost Website Traffic With Bulk SMS Marketing?

 

Web traffic is that the quantity of knowledge sent and received by guests to an internet site. This is determined by the range of tourists and therefore the number of pages they visit. Sites monitor the incoming and outgoing traffic to examine that components or pages of their web site ar in style and if there are any apparent trends, like one specific page being viewed largely by individuals in an exceedingly explicit country. There are some ways to observe this traffic and therefore the gathered knowledge is employed to assist structure sites, highlight security issues or indicate a possible lack of information measure.

 

Why website traffic is important?

 

Web traffic is to net selling as the location is to assets. It’s the only thing that really matters. If you can’t generate targeted guests to your web site, you’ll not build any sales. Usually the owner or designer of the site is that the person selected to drive web traffic to the location. The chief ingredient in generating net traffic is that the program. You can definitely go with advertising, but it will cost you, more or less, depends on the advertising campaign. Using the search engines to come up with targeted (interested in your product) net traffic is that the least high-priced technique far-famed.

 

Unfortunately, several web site house owners don’t perceive the importance of computer program visibility, which leads to web traffic. They place additional importance on manufacturing a “pretty” web site. Note that this can be unhealthy, but it is really secondary to search engine placement.

 

Why Do You Need To Focus On Using SMS Marketing For Website Traffic?

 

If your business entirely online or If your company’s next priority is driving more visitors to your site to increase website traffic. Then SMS marketing is the best way to increase traffic for your website. Individually SMS selling and selling through websites ar sensible selling techniques. However, once you place them along, you’ll increase the web site traffic method far better.

 

As we are heading towards a digital explosion, the challenge for marketers is to juggle between multiple marketing channels and choose the best out of them. Everyone within the digital selling world admits the importance of the SMS integrated selling used across industries for promotion and transactions.

 

SMS is and will be one of the best techniques used to promote business irrespective of its size.SMS integrated marketing has become the most popular medium among marketers. It is not something new, instead of an age-old practice. Besides being a robust standalone channel, SMS can enhance the efficiency of your marketing efforts on every level of engagement. It will provide you with an Associate in Nursing well-rounded success in boosting traffic through complete loyalty to re-targeting customers and ill lost sales.

 

Now here comes the most question “The way to increase the web site traffic using SMS marketing?”

 

Here are some ways concerned in SMS selling for web site traffic generation which will assist you to reach your goal:

 

Embedded links

 

Despite being limited to 160 characters, the SMS space still allows marketers to provide customers with relevant information. You may not have enough space for promotional material, but you can include links to drive traffic to your website. Use texting to boost curiosity and compel customers to follow the link.

 

Another reason to implant a link in associate degree SMS message is to lure customers to your social media campaign. If you are running a competition or want to invite customers to like a page, a link gives them one-tap access without having to exit the text and open their browser.

 

Incentive’s boost the process

 

Incentives to recipients with some quite worth in exchange for clicking on the link can facilitate. An understandable incentive would be an exciting deal or a coupon. An SMS service for the web site is that the fastest thanks to connecting with customers and earn relations, but it can be laborious for a growing organization.

 

Professional team to your assistance

 

Professional Bulk SMS platforms facilitate automatize the method of causation text messages. They allow you to make a message within the gift and deliver later. They also provide analysis to gauge the success of your efforts, like click-through rates and the interest of people for you to adjust the next campaign as needed.

 

Keep it short

 

Customers expect text messages to be short. Longer texts may be broken up into multiple texts by the recipient’s cell phone providers which may cause them to not read the full text. By attaching a link at the bottom, customers may by no means see it or mislay interest before they get to it.

 

Utilize SMS API

 

Now app creators have figured out ways of sourcing web traffic using an SMS API, marketers can streamline messages and connect apps, brands, and customers. SMS messaging services allow you to send out bulk messages, and combining the qualities of an app with the enhanced user-experience of an app increases your chances of attracting more visitors.

 

Promotional SMS

 

A good option for you to grab your user’s attention is to provide them with some exclusive offers. These types of SMSes are termed as promotional SMS.

 

Re-targeting SMS

 

Consider that Associate in the Nursing existing client of your complete had purchased a pack of wash soap three months back. Now it might be a possibility that it has expired. Try victimization SMS to spice up web site traffic in such a case. Providing a link directing to restock supplies- send a reminder to them to purchase refills. To make it simple, the process includes a direct link to the corresponding refill or accessory.

 

Feedback Survey

 

Let’s say recently in a sale some of your customers have bought a mobile phone. Now you can collect their mobile number details from the database and send bulk messages to this segmented audience for giving them feedback. In that SMS you can also incorporate a Google form link that is linked to your website. You should also look after, that the landing page you send people should be mobile-friendly.

 

Reminder SMS

 

Many a time it happens that your customers even after making their mind about buying do not end up purchasing stuff. This will lead to missing out on specific promo codes with excellent offers. Here SMS is used to boost website traffic. Give them the reminder message about this offer via an SMS campaigning. This will undoubtedly benefit your business and helps you to increase website traffic.

 

By integrating SMS marketing with websites as part of a cross-channel promotional strategy, businesses can see a rapid increase in traffic. SMS marketing for website traffic is becoming increasingly essential, especially if you are not having a brick and mortar store. Successful SMS lead generation plays an important role in creating a difference between a business that excels, and a business that struggles to shift consumers.

 

In this way, you can boost up the website traffic with bulk SMS marketing.

 
Author Bio
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Some Important Facts Of Bulk SMS Marketing For Your Business

 

Bulk SMS is the circulation of a large number of messages on various electronic devices. Media entertainment companies commonly use it for alerts, reminders and, marketing & fraud control. SMS messaging has evolved in multiple aspects such as OTP (One Time Password), delivery alerts, interactive messages and, marketing campaigns, and more. Exclusive use of this technique is more innate than one can think. It gives business and organization more creative solutions to send and receive SMS messages.

 

By receiving and sending messages for businesses and organizations, it means it connects to the mobile phone application, a web interface, or integrates an SMS API with their website or system. The system creates a gateway for mobile network operators and a wireless application service provider for messages. This SMS gateway makes way for network traffic operation which connects it to SMSC (Short Message Service Centre). Then, at last, it goes to the recipient phone number.

 

Around the world, every business campaign has used this method to interact with an audience that is vast in number and easily reachable. It fits all business type need; Huge businesses use SMS marketing as a tool to reach masses. Small companies use it for a local audience with marketing growth goals. With an effective text content, SMS marketing can do more good than anyone can think of which is valid for businesses.

 

Importance Of Bulk SMS Marketing In Business

 

Text marketing provides with all the tools you need to grow the business of your dreams and make it successful with marketing strategies. Text messages are a powerful but effective way to interact with your audience. Here are some essential facts for bulk SMS marketing for your business.

 

1. SMS Marketing Team

 

Text messaging is standard for every business, but adequate marketing team for this purpose is necessary to connect with your customers on a deeper level. The productive SMS marketing team is essential for growth in sales, connectivity to customers, and understanding costumers need.

 
Easy But Effective Content
 

2. Easy But Effective Content

 

Text messages are meant to be short, so make a content through which you can write what you want your customers to see. Make it easy to understand but in a manner which indicates you are the best in what you do. Avoid open-ended messages because they make customers more annoyed than intrigued.

 

3. Make Your Point Across

 

Through your text messages marketing team, you can go through polls what your audience likes and dislikes. It helps in making your marketing strategies more useful and engaging with your consumers more liable.

 

4. Triggered SMS

 

Triggered SMS is most efficient with your regular customers. If your regular customers are not active with your business, you can send a triggered SMS to remind them of your business policies. It is also adequate in getting feedback from your customers.

 

5. Link-Ups In Text Messaging

 

Eye-catching links are not heard of as we all know. By using URL shorteners, you can make more to the point remarks and create a natural process without adding tracking exertions. It makes this process more appealing to your customers to click through that link.

 

6. Customer Relationship Management

 

Through the CRM app, you can measure the success ratio of your messages. It helps in analyze purchase history and location-based demographics. You can send meaningful messages to what your customers like and help them find what are they looking.

 

7. Call-To-Action Buttons

 

It increases customer engagement with your SMS marketing texts. The call-to-action methodology works in a way that shows this text, click here, text-to-win, etc. this process helps in engaging conversation with your customers, which is precisely what this method used.

 
Accountants and Bulk Messaging
 

8. Accountants and Bulk Messaging

 

Accountants also use bulk messaging because of how less time it takes to remind your client about important dates. Business accounting services use SMS marketing in the most effective way to go through their clients. Most of them use them as welcome SMS, reminders or alerts and, relevant money transaction notifications.

 

No matter what type of business you own SMS marketing technique is adequate for your business. It creates direct links to your customers and engages them with a good impression of your services or product.

How To Grow Your Business In The Digital World?

 

How To Grow Your Business In The Digital World?

 

There’s no regret that the Internet has involved nearly all the aspects of our life. A search engine is now a general place where people all over the world go for what they want. It simply means your business in the digital world relies on your presence in search engines.

 

In the 21st century, the lifestyle of humans is totally changed. If you were a businessman in an earlier era, you only had to get a shop, products considered with your business and a signboard to promote your business. There was no concept of marketing other than a signboard. Bigger your signboard, higher your market. It was a concept of marketing before the internet has penetrated every aspect of our lives.

 

Customers, which are the backbone of an organization, are now more conscious about what they are getting in return for their money. They are aware of the quality of the products. Even our closest persons can refuse to do business with us until we get them convinced.

 

One needs to know the right metrics for the growth of your business. They are indispensable to know the right direction for your move. If you are succeeded to know these metrics, it can effectively help you to grow and optimize your business in the digital world to get more fame and sells.

 

Here are some strategies to grow your business in the digital world.

 

1. Know Your Channels

 

Identify the channels through which your concerning clients and the general public can be introduced and connect to your business. Marketing distribution channels comprise of various media. These channels will promote your business.

 

These channels may include your company’s personal blog, a website, social media platforms; Instagram, Facebook, Twitter, Search Engines, PPC campaigns, and so on. SMS marketing is also an easy and effective way of reaching more audience and promoting your business. We’ll also discuss SMS marketing in this article.

 

It is your duty to identify all the possible channels where your prospects can learn about your business by reading relevant and useful content regularly. You’ll have to develop and publish this relevant, useful, and engaging content for your audience.

 

As we often heard, content is king. Make sure your content is able to engage and attract your audience towards your business. Let your audience know thoroughly that what you are doing for these channels.

 

2. Grow your presence on Social Media

 

There is no denying on social media that it is growing as the largest platform where people spend most of their time. Even they search for products, services, and food on social media. They look for everything they need.

 

Grow your presence at Social Media by boosting your engagements. You can create profiles, groups, and pages for your business. The social media platforms famous for business are Facebook, Instagram, and Twitter. You should ensure your presence at these platforms.

 

What you need to grow your presence is to get your prospective customers connected to you. On Facebook, you can drive your business activities through Facebook ads. You need more engagements whether by Facebook ads or by working hard to get more followers on your page.

 

On Instagram, you have to get more followers to make a difference. Having a larger number of followers on your business profile makes an impression on your audience. You can explore how to boost your Instagram engagements. Alternatively, you can buy Instagram followers to boost your engagements effectively and efficiently. So on for other social media platforms.

 

3. Create a website

 

Create a portal through which the world can connect to you and your business, this portal is a website. Creating your website makes sure your presence on the internet. A website can be a powerful tool to run business activities, boost your sales and ensure the overall growth of the business.

 

A website gives your customers an easy way to learn more about you and your business. People can get knowledge about the services you are providing. It makes easier for your customers to get your services sitting at home instead of covering a distance to visiting your business place.

 

There are many tools on the Internet like WordPress that can help you to create a professional website for your business. The tools are exceptional when you don’t have enough knowledge about markup languages likes HTML, CSS, PHP, and JavaScript, etc.

 

Alternatively, If cannot develop a website by yourself, you can hire a team of website developers to create a website for you.

 

4. Start Blogging

 

A blog is a part of a website. On your blog, you share insight matters relating to your industry and business. It can have on your search engine ranking and positive impact simultaneously.

 

Try to publish relevant content on your blog on a daily basis, it shows your presence and knowledge; you have about your field, to your prospective customers.

 

Consistency is the key to success. As we often heard, steady wins the race. Be steady and don’t miss a chance you get to engage your audience. Show your consistency in creating engaging content for your blog and other channels as well.

 

5- SEO and Digital Marketing

 

A large number of internet users look from search engines for businesses and service providers. If your website is not to search engine optimized, you’ll still remain invisible to your targeted audience because of your competitors. Many other similar service providers are standing before you.

 

A good way to start with search engine optimization is to have the most relevant content on your website. Your content should be a narrative of your services or products you are providing on the internet.

 

You can hire a team of SEO experts to completely optimize your website. SEO is dispensable to grow your business in the digital world by ranking your website against relevant keywords as most of the prospective customers reach you from search engines.

 

6-SMS Marketing

 

Short Message Marketing (SMS) is a way of marketing that allows you to interact with your customers directly via text messages. You must know about email marketing, SMS marketing is similar to email marketing.

 

If you post a message on the wall of your Facebook page or Instagram profile, there’ll be no certainty that all of your followers will see your message. But the message delivered through SMS Marketing has higher chances of interaction. The recipient must see the text message at least once.

 

The higher chances of interaction show that SMS Marketing is an effective way of marketing. With all the above-explained strategies, you can also apply this strategy to strengthen your marketing.

 

Final Thought:

 

Growing your business in the digital world is now a bitter pill to boost your sales and ensure all over the growth of the business. Business growth can’t occur ever without careful, intelligent planning, and tactful execution. Apply these strategies to rock in the digital world as a businessman.

Does Bulk SMS Work in 2019? Should You Use It?

 

Does Bulk SMS Work in 2019? Should You Use It?

 

As social media plays a huge role today because it is the most popular source of entertainment and infotainment but it still does not eradicate the idea of SMS. SMS just works fine in India as people still depend on SMS for important transactional details like OTP, etc. Sometimes people get bored of social media channels and go back to reading recent or pending SMS on their mobile phones.

 

For business purposes SMS actually plays a better role than social media. As social media is huge, sometimes your message can get lost and on the other hand, if you use SMS to reach your target audience then there is a better chance for you to reach them as the SMS will display right on their screens telling all about your business making your message fruitful.

 

So yes, bulk SMS does work in 2019 and you must use it!

 

Using bulk SMS does help your business reach more people but it also comes with a limitation i.e that never send an SMS to DND numbers. Some people are not that fond of advertising and marketing messages, so they start Do not Disturb services in their mobile which blocks your bulk SMS to reach these numbers. Most people do not take up this service for their mobile phones making the path easier for you to reach out to people.

 

Bulk SMS helps you in sending a lot of messages quickly and easily through a PC. It has proven to be very fruitful in the past for marketing campaigns and has gained a lot of popularity. It is used for different campaigns today like sending greetings, party and event invitations, request a brochure, product promotions, discounts, or other purposes.

 

Here are 5 points to be considered when looking for bulk SMS services-

 

Price – It is a very important concern because of the increasing volume of traffic. Price combined with reliability and quality of service should be balanced to make the most of your bulk SMS campaign.

 

Reliability – You need to ensure the smooth running of bulk SMS service. Usual problems include- no delivery reports, message delays, no messages coming, and not setting sender ID. These should be taken care of in your bulk SMS service.

 

Scheduling – Bulk SMS should be sent at the right time and date. There are different situations you need to be vigilant of like don’t send messages in odd hours like a late night and when recipients are at work, also avoid sending a message at the last moment unless you are offering some incentive as part of your campaign, etc.

 

Attractive – The content of your bulk SMS should also be able to grab the attention of the readers. The message should be kept sweet and simple as usual, readers don’t like lengthy and boring messages. You should be able to convey your message in not more than two lines.

 

Option to send group messages – Be sure to choose bulk SMS service which has the option to select groups and contacts so that it is easier for you to send messages to a large number of people at the same time, either from contacts list or users in a specific area.

 
Author Bio
 

Deepak Sharma is the Founder & CEO of withStartups.com – A Digital Marketing Company in Gurgaon for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding & customer acquisition problems. He is a published author and mentors too many startups.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

 

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

 

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

 

1. It generates leads.

 

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

 

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

 

2. It is affordable.

 

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

 

3. It has a wide audience.

 

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

 

4. Strengthens Customer Engagement

 

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

 

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

 

Conclusion

 

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

 
Author Bio:
 

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

The internet is one place that offers a lot of opportunities and comes with a plethora of possibilities. However, the most challenging part about using the internet especially by big and small business organizations is security. Businesses find it very difficult to secure the online privacy of their users. They store a huge amount of data on the internet including business data, user data and various other forms of confidential information. The problem here is that the majority of business websites nowadays deal with online transactions. With more and more people using the internet for buying the different products and services that they require, online transactions have become a bit tricky and difficult from the security point of view. Therefore, it makes complete sense for businesses to make use of a reliable OTP SMS Gateway for secure business transactions.

 
OTP SMS Gateway
 

OTP SMS Gateway for Securing Financial Transactions Online

 

Online financial transactions involve sending and receiving money on the internet. The process also involved the use of debit cards or credit cards where the users need to provide confidential information. With the number of online transactions increasing exponentially post the digital revolution, there is this huge pressure on businesses, financial organizations and banks to secure all their transactions against cybercriminals and hackers. Safety of the bank account data and credentials of the customers is a paramount concern for all businesses.

 
OTP SMS Authenticated
 

With the entire economy of the country heading towards becoming completely cashless, there is this increased use of different varieties of debit and credit cards for online transactions. The entire situation has speeded up the transaction procedures. It has become quite possible for individuals to send and receive money through their smartphones without any delays. Majority of the mobile banking deals make use of authentication like installing applications; logging into them with usernames and passwords along with OTP authentication for both-way verification. It is only because of these reasons that there has been a considerable increase in the search for a reliable and experienced OTP SMS gateway provider.

 

Two Factor Authentication and Its Requirement

 

It is necessary for the user to make use of his or her registered mobile number with the bank account for carrying out an online transaction. This helps in making the entire procedure more secure. Prior to any digital deal, a financial organization generally sends an OTP SMS verification code to the registered mobile number of the user for verifying the identity of the user. By using this OTP SMS verification, the procedure of digital transaction gets more seamless and faster. Two Factor Authentication which is also called Two Step Verification or 2FA is basically a security procedure where the user gives two varied authentication factors for verifying himself or herself to better protect both the user’s resources and credentials that he or she can access.

 
Two factor Authentication
 

Dual factor authentication offers a higher standard of assurance than other authentication techniques that depend on SFA or single-factor authentication. In SFA or authentication, the users need to provide just one factor which is generally a pass-code or password. 2FA procedures depend on users offering a password along with a second factor that is generally a biometric factor such as a facial scan or fingerprint or a security token.

 

Why Passwords are Not Good Enough?

 

Prior to understanding Two Factor Authentication and its necessity, it would make sense to actually understand why it is necessary to do all that you can actually do for improving the security of your online account. Nowadays, we have our lives operating on laptops and mobile devices. With the entire generation being completely dependent on such digital devices, it is no wonder that our digital accounts are fast becoming a magnet for hackers and cybercriminals. Fortunately, nowadays it has become easier for business organizations to add an extra layer of security and protection to their user accounts by going for Two Factor Authentication.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

SMPP Service – A Tool Which Adds To The Vote Bank of Politicians

 

SMPP Service – A Tool Which Adds to The Vote Bank of Politicians

 

Being the largest democracy of the world, the significance of communication in the Indian political system increases manifold. Today, text messaging is used globally by politicians to influence voters and create a win-win situation. Mass texting not only allows politicians to connect with voters but also serves as a platform to establish effective communication with party workers. Irrespective of the level and range of the election, mass texting enables a politician to reach out to millions at just the click of a button.

 

Recently, a few days before the general elections, Indian Prime Minister Shri Narendra Modi exercised text messaging campaign to get connected with the voters at large. Besides, he has also launched a missed call campaign earlier to get his tweets directly on the inbox of the people via SMS. Despite the presence of social media and other digital platforms, why the tech-savvy politicians like Shri Narendra Modi rely on SMPP Service for communicating with the audience? The answer lies in effectiveness. With more than 98% open rate within just three minutes of being received, bulk SMS is considered as the ‘most effective’ mobile marketing tool.

 
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Bulk SMS, an effective tool to leverage political campaigns

 

Needless to mention that we are living in a mobile world where each marketer is trying to enter the mobile phones of the audience. As compare to emails, text messages carry much effective open & engagement rate and hence is the best way to approach voters. Politicians have the opportunity to disseminate real-time information to the voters and to the party workers, to mobilize rally & roadshows attendance, to provide a grievance redressal mechanism for the voters and to create awareness in their constituency via SMS. Given below are the few ways which suggest how a politician get the most out of bulk SMS marketing tools.

 

Create a rapport (special bond) with the voters

 

Text messaging is more personal in nature and allows a person to complete the communication with his/her convenience. Unlike calls, bulk SMS gives a person an opportunity to read and reply to the messages anytime as per his/her own convenience. It further allows you to establish quality communication directly with your voters. You can send them personalized messages on birthdays, anniversaries, etc. to create en rapport with them. Text message gives you a platform to share your vision & opinion with voters on the things that matter most on a personal channel.

 

Keep supporters in the loop

 

Text messaging enables you to stay connected with your supporters/party workers. Keep your supporters informed with the campaign developments. Send them alerts of rallies, booth level or assembly level meetings, events updates, etc. via SMS. All the important announcements can also be communicated instantly to workers via text message. In this way by establishing an instant and smooth communication with your supporters, you can leverage your campaign to get good results.

 

Give your voters a grievances redressal mechanism

 

The peculiarity of text messages is that it doesn’t require any extra installation or even an internet connection. Text messaging application is inbuilt and available in all of the mobile devices. You can use text messaging as a grievances redressal mechanism where the constituents can send their problems and grievances via SMS. Once you take an action to solve their problems or grievances you can also message them about the actions undertaken by you. In this way, a warm personal communication with the voters will certainly increase your credibility as a politician.

 

Make the most of your election campaign

 

Allow your voters to message you about what kind of development and governance they want? What are their expectations with their elected representative? Which are the major problems of their booth they want to address first? A survey including the above questions can be conducted before elections and the feedback can be used to draw the effective political campaign. During elections, text messaging can be used not only to make an appeal to the public for using their voting rights but to motivate the party workers as well.

 

The advanced applications of the text messaging tools, like URL shortener, allows you to send the link of your website and landing page along with the SMS. The multi-utility tool further allows you to track your campaign by providing you the details of the persons who have clicked the link. In this way, politicians have an opportunity to establish effective communication with voters and supporters at large.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

 

The Pillar Stone Of The Strongest Bulk SMS Marketing Service

 

Compared to traditional marketing medium, bulk SMS is fairly new in the marketing industry. However, if you consider the success rate of this platform, it is miles ahead from mediums like Direct Mail, Billboards & Flyers and Brochures.

 

Business owners from distinct industries are taking advantages of SMS platform to increase ROI and brand awareness. Thinking of utilizing this tool for your business too? Do you want to see a great return on investment from your marketing campaign?

 

Of course, who doesn’t, right?

 

However, to run a successful SMS marketing campaign you need to follow the right path of text marketing. What are those? Here’s the plan that will ensure your marketing success.

 

1: Get the phone number

 

Well, of course, to send SMS you need phone numbers. But how would you get one? You don’t have to worry a bit about this if you are working with reputed bulk SMS provider. Let them know in which area you are trying to promote your service or products, they will make sure your campaign reaches to the desired person.

 

2: Segment your phone list

 

Always remember, everyone on your contact list doesn’t have the exact same need. So, marketing and communicating to them, in the same way, will be a total failure for your campaign.

 

You need to divide your contact list into different categories. One thing you can do to understand your potential customer’s need by running a poll or survey.

 

3: Make sure SMSs are being delivered

 

If your customers aren’t getting the messages, what’s the point of bulk SMS campaign anyway, right? To ensure your SMSs are getting delivered, test the speed and reliability of bulk SMS service provider you want to use and make sure texts are being delivered to the opt-in customers.

 

4: Engage for maximum impact

 

The more you communicate with your consumer the more they know and like you. Connect with them in every event or occasion. Let them know you have remembered them though they have completed a purchase. Ask them for feedback or suggestion if they have successfully purchased any product or service from you already. Make them feel that you care about what they think and willing to improve and change according to their needs.

 

5: Track your SMS

 

It is necessary to keep monitoring of your SMS after you get the feedback and reviews. No marketing tool can sustain without proper analysis, you must find that in which part of SMS marketing you are earning more and in which you are losing. You can simply trace how many people have tapped in the URL or short like that you sent. You can use Analytics tool for that, it will give complete tracking, analysis and traffic reports of your SMS marketing.

 

6: Test, Test & Test

 

To know what gives you best result, you must combine tracking with testing. Test your opening sentences and words, test your call to actions button, test sending your SMS on different times on different days, test your offers, and test everything important to your overall success.

 

7: Be frequent

 

Putting your SMS in front of your potential clients frequently helps you stay at the top of their mind. And if you constantly deliver quality content, they will be looking forward to your texts. When that happens, you become a welcome guest rather of an annoying marketer.

 

Don’t be upset if they don’t respond to your first message. The point of using Bulk SMS is to get you to stay at the top of your potential customer’s mind. SO when they do need any product or services, your brand name will be the first to pop up in their mind.

 

There you have it “The pillar stone of the strongest Bulk SMS marketing service”. If you want to see your business ROI go up, implement these principles and you will see the result.

 
Author Bio:
 

HSP Media Network – India’s No.1 Media marketing service provider company. Bulk SMS provider in India.

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

Bulk SMS: Getting Your Business Ahead Of Your Competitors

 

With a 98% open rate versus email, SMS is an excellent tool for your business to start investing. There are about 3 billion mobile phone users worldwide and reaching out to the people around your niche can leverage you from the competition.

 

Social media and prints are excellent mediums. But SMS is a platform that can deliver your information directly at your targeted lists instantly with fewer barriers compared to the two aforementioned.

 

Getting to know bulk SMS

 

Bulk SMS Service or bulk messaging refers to sending out an SMS or promotional information to a predetermined group of recipients at once. In other words, it allows a business to send a large number of messages to multiple recipients.

 

How can you utilize bulk SMS for your business?

 

Whether your business is just starting out, a small business, a large one, or been standing for quite some time now, we know that cost is your number one consideration in improving your market standing.

 

There are a lot of marketing and advertising campaigns but yes, some costs too much.

 

Bulk SMS, on the other hand, is a cost-effective way to reach your customers, to communicate with millions of them no matter where they are. It able to cut half the amount of companies spend on other digital or print areas.

 
Here are some ways your business can use bulk SMS:
 

1. Use bulk SMS to send promotional offers and product sales.

 

Through bulk SMS, you can inform thousands of your customers that you have product offers such as a 2-day sale, a 20% off, or a $5 off every $50 worth of purchase. You can propose an extension of subscription, you can give out freebies, anything you think that can grab their attention.

 

2. Send alerts to your customers using bulk SMS

 

Send a message to your customers to inform them about significant updates or information. For instance, if your business doesn’t operate during the upcoming holiday season or you have emergencies to attend. Keeping them informed improves your customer engagement resulting in customer loyalty.

 

3. Inform your customers about your new product or services

 

When you have a new product (or a service) to offer to your customers, it became easy to update your customers with bulk SMS. You can send out a message to your audience telling them about your new product and what incentives they can avail if they purchase it.

 

The advantages of using bulk SMS to reach customers are endless; from boosting your sales to updating your customers about your products to converting prospects into your loyal customers.

 

Why would you invest in bulk SMS?

 

1. Cost-effective and Impressive Open Rate

 

As I mentioned earlier, bulk SMS offers fewer cost than any other marketing platforms and its open rate is 98% versus the email with 20%. Also, SMS messages are read on average of five seconds after it was sent out and 95% of all text messages are read within 3 minutes.

 

2. SMS is available 24/7

 

Any message can be sent at any time. Bulk SMS is available 365 days a year, 24 hours a day, and seven days a week. But remember a perfect timing in sending out a message. You might annoy your customers if you send a message around 10 pm and most of them are all fast asleep.

 

3. Speed

 

Campaigns can be developed and delivered to your target audience in a span of minutes as bulk SMS has virtually zero lead time. By using bulk messaging, you can drive footfall in your slow business operation day.

 

4. Highly targeted way

 

Traditional methods of marketing hurt the budget of any business owners. They send out marketing messages and hope that they land a potential customer’s inbox. Cost is critical in any business. That is why a highly targeted audience is essential in a business marketing campaign. With bulk SMS, you can choose your audience. Example of those you are most likely to reach out are people who already have a relationship with you and have agreed to receive your marketing messages.

 

Try bulk SMS in your business now

 

Investing in bulk SMS is a perfect step for you to get ahead of your competitors. Building your relationship with your customers in ways such as informing them about your product offers and sending them personalized messages can drive scalable results. Bulk SMS enables businesses to create endless opportunities to engage with customers and increase sales.

 
Author Bio:
 

Merryl is currently working at Rethink Staffing. She’s a former student journalist with a bachelor’s degree in Computer Science. She contributed numerous articles to various niches such as business, health, tech and more.

 
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