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9 Benefits You Can Gift To Your Business by Using Chatbots

 

9 Benefits You Can Gift To Your Business by Using Chatbots

 

Nowadays, chatbots are popping up like dandelions with more and more companies rolling them out to increase customer convenience. According to ubisend, 21% of the customers find chatbot as the easiest way to interact with a business.

 

Also, customers are 10 times more likely to engage with a chatbot.

 

So, what makes these little AI-powered assistants so appealing?

 

Answer- their versatility. Chatbots can be used to perform a wide array of functions within the realms of customer service, customer interaction along with several “top of the funnel” marketing and advertising campaigns.

 

Moving on, with the introduction artificial intelligence, chatbots have become more sophisticated than ever. The technology behind these bots is so good that many times, it becomes hard to distinguish these chatbots chats from actual human conversations.

 

In this article, we will have a look at some of the foremost benefits of using chatbots for your business. Let’s begin.

 

1. 24×7 Customer Support

 

It is no secret that customer service is the most significant factor to success. Whether you are Multinational Corporation or a small local business, having a dependable round the clock customer support panel has a huge impact on your customer satisfaction.

 

With the help of chatbots, this customer support process can be largely improved. Chatbots can be programmed to quickly respond to repetitive questions as well as forward the request to a real representative in case a more complicated action is required. This helps in saving the time of customer service representatives by automating repetitive and monotonous tasks and enabling them to focus on more important areas.

 

Additionally, chatbots help organizations in handling more tasks at the same time, so no customer has to wait.

 

2. Availability on Messaging Platforms

 

Mostly, all customers are interested in engaging with a brand via chat, as it is faster and easier to use. Thus, the businesses have a great opportunity to employ chatbots on major social media platforms to locate the right prospective clients. This is a more feasible option than building an entirely new app to engage with customers as it requires a huge amount of money and time.

 

Also, reaching out customers through chatbots platforms like Facebook Messenger or Kik helps businesses in involving more consumers than through emails or newsletters.

 

3. Monitoring Customer Data and Gathering Insights

 

Chatbots are amazing tools to interact with the customers. They gather valuable customer feedback by asking simple questions that can be used for making significant improvements in your products and services. Also, the information gathered can be used for optimizing your website by fine-tuning the low converting pages. For instance, if you know that your landing page generates a high amount of traffic but doesn’t convert very well, you can use a chatbots to reach out to your visitors with a survey to understand the reason why they are abandoning the page without purchasing.

 

Additionally, chatbots can be largely instrumental in studying consumer behaviour, purchasing patterns and trends. A company can decode previous conversations with the customers to identify their preferences and further suggest them new products accordingly.

 

4. Generating and Nurturing More Leads

 

As discussed above, chatbots gather all relevant and useful information about a customer. This information can be used to develop personalized messages that guide the customer through his buyer’s journey, making sure that every step leads to higher conversion rates.

 

This is an important tactic that can help you to effectively rev up your marketing strategy. But, it is important to ensure that you do not get annoying with these personalized messages. Also, it is wise to do some A/B testing on your customized messages to determine which copy works best.

 

5. Chatbots Can Help You Scale Your Business Operations

 

One major cost that impedes businesses from growing is the cost of employing and training more people to handle and support customer interaction features. With chatbots, there is no such hassle.

 

A human can typically only interact with one customer at a time, but chatbots can handle any number of customer requests simultaneously, without any delay. They can quickly adapt as your business grows.

 

6. Improved Customer Engagement

 

A recent study deduced that companies who engage with their customers via social media platforms were able to increase the customer spend by up to 40%. Of course social media is a great platform to interact with users. But, having a chatbots on these platforms can further improve engagement rates by conducting interactive conversations.

 

In case of a typical customer service interface, the information offered to the users is generally more explicit. But a chatbots only furnishes to-the-point information at a time. This helps in making the conversation more interactive by keeping the users interested for longer.

 

7. Chatbots Help in Reducing Repetitive and Boring Work

 

Repetitive tasks often make people become weary of them. They get bored and start looking for variety and rotation. As a result, the business has a demoralized workforce. This in turn makes them prone to errors and also has a negative effect on their productivity.

 

On the contrary, chatbots excel at handling repetitive tasks. They are capable of automating monotonous jobs without making any compromises with the quality or customer experience. Also, since they are machines, they are less likely to make any errors.

 

8. Delivering Highly Personalized Experiences

 

Nowadays, customers are majorly looking for special and tailor-made experiences. With the advent of AI-powered chatbots, businesses are able to gather significant customer information and in turn, deliver highly personalized experiences. This helps in acquiring better customer engagement and higher customer acquisition rates.

 

9. Cost Savings

 

Employing a fully-functional chatbot is much cheaper and faster as compared to creating a full workforce, hiring employees for every task. Chatbots are a one-time investment that can easily scale as the business grows. By using chatbots instead of human workforce, you will not only save on employee costs but also avoid complications caused due to human errors.

 

In addition, the customers can easily and quickly start an interaction with the chatbots. This helps in improving user acquisition rates at minimal costs.

 

Final Words

 

The above discussion points out that chatbots are a great alternative to employees for performing repetitive and relatively simple tasks with optimal precision. These bots extend a cost-effective solution for automating one of the prime aspects of every business- customer satisfaction.

 

Also because of the rapid popularity of chatting platforms, the application and benefits of chatbots continue to rise. It is anticipated that chatbots will dominate how companies interact with their customers in the near future. Consequently, it is best to hire the services of a reputed chatbot development company to capitalize on this upcoming trend and keep an edge over the competitors.

 

However, the only challenge of using these chatbots is developing the right “personality” or conversation capability of your bot in order to increase as well as retain your brand perception.

 
Author Bio:
 

James Grills is a technical writer with a passion for writing on emerging technologies in the areas of mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a mobile app development company in India.

Social Media Management Is The Need of The Time

 

Social Media Management Is The Need of The Time

 

With a whopping 2.62 billion social media users around the globe in 2018, social media influence is undoubtedly something to contemplate upon.

 

When in their spare time, nearly 2 billion people spend on scrolling social media platforms; the sole reason it being interactive and fun.

 

Furthermore, as there is no shortage of any information in social media, it turned out to become a boon to the society.

 

A social media strategy allows you to get noticed by your consumers over your competitors. Your brand becomes visible to the digital eyes making it easier for your customers to find and connect with you.

 

Moreover, if you introspect, social media marketing is possibly the most cost-effective way. Create an account and sign up. It is almost free for major social networking platforms. An uptight online presence can make or break your brand.

 

So, how could marketers miss the incredible opportunity of acquiring customers through social media?

 

Marketers started finding out ways to channelize the personalized data to target potential audience on social media platforms. They already had a customer base which was managed by marketing technology software, but to entail more interaction social media came into the game.

 

Social media engagements gave them the advantage of utilizing the two-way communication with their target audience so that they get to know their wishes, and can cater to their interest with ease. Also, you get to reach and target more people than you can do through other marketing channels.

 

Maintaining the brand efficacy in the market needs to induce trust within consumers. Value addition is inevitable to build brand loyalty which persuades customers to share and subscribe.

 

Conversion happens when there is a sense of trust. The trust factor consists of Quality, promotional activities and interaction with consumers.

 

1. Quality

 

Quality prevails in this section, the quality of the product service or contents shapes a brand. In the long run quality with innovation is what marketers deal with. Through research of the existing elements must be carried out and action must be taken based upon the insights.

 

2. Promotional activities

 

Promoting content on social media contain everything about a brand itself. It is inevitable to provide quality information to keep the trust score flying high. Rushing or pushing posts deviates brand personality.

 

3. Interactions

 

Customers are assets, interacting with consumers on social media platform makes the customer confident and thus aids brand loyalty. Answering queries in real time and providing support also engages customers on a real-time basis. Customers don’t feel alienated, and this opens up the vast possibility for marketers.

 

But there came a dilemma as which platform to give more preference over the other.

 
But there came a dilemma as which platform to give more preference over the other
Source: amplifymm.com/
 

When planning to get your social media ideas right, you cannot choose one platform over the other. Combining all the platforms is the key to a successful social media campaign.

 

Hence, social media management tools came into the picture. Social media management platforms started showing significant impact on brands garnering scalability and targeting the desired audience in an amicable channel.

 

Although in the preliminary stages it lacked clarity, however with the involvement of artificial intelligence and robust algorithm, the processes became automated. Social media strategy handling tools allow you to schedule posts, check insights of your audience interaction and do many more.

 

These tools have expertise in modifying their influence based on the mindset of the audiences in each of these platforms. Social media analytics tools provide valuable data and help in understanding which posts are doing well in your targeted niche. These data could include aspects such as the mood of your market, relevant issues that are trending, operational metrics for particular posts that you have used in the past and competitive analysis too.

 

To leverage the benefits out of social media marketing, invest in the most useful tools.

 

Here is the list of five best social media management tools which you can use.

 

1. HootSuite

 

HootSuite makes it easy to add multiple accounts and manage posts and contents cross-platform. It is amicable to schedule posts and thus saving time for creative work.

 

2. MeetEdgar

 

MeetEdgar re-posts the quality posts when in need. The system analyzes the best interactive posts and re-shares when in need automatically. It pulls a lot of traffic on the go.

 

3. Buffer

 

Buffer tracks the links and examines the contents which are getting the most hits. Same contents are allowed to be customized for various social media platforms and shares the best contents within a fixed time frame.

 

4. IFTTT

 

“IFTT” stands for “If this then that” contains self-learning algorithms which automate the plan of action based conditional modules. Prompt and action mode allows marketers to manage individual tasks comprising of deletion of contents, updating apps, enabling contents on any social media platforms.

 

5. TweetDeck

 

TweetDeck is free and provides a multi-column user interface indoctrinating conversations, news and information based on the user’s interest. TweetDeck gives the opportunity to create great contents in real time.

 

All social media management tools that are available today comprises the evolution of social media marketing and reputation management.

 

Verdict

 

Having a great social media marketing strategy is not everyone’s cup of tea.

 

A brand which has good market penetration may become senile if not having an excellent social media reach. Few tactics sustain and can withstand the external pressure of creating a brand presence, whereas others do not.

 

Further, there can be no perfect time to start building a social media marketing plan. If you think you can do it with your limited resources, without even utilizing social media management tools, then follow your heart. Later you might find that starting a new marketing strategy is not that tough; you only need to keep patience. An excellent social media strategy can help you to change the way you do business.

 
Author Bio
 

Sreejani chose to spread her knowledge about content marketing through her writing skills. She serves as a Content Writer for Way2Target. Is well versed in strategizing content and her articles are known to ignite engagement amongst seasoned writers to everyday people. Believes in content being only a tree in the forest. Has a dash of tenacity and thus thinks audience multiplicity as a critical challenge to conquer.

Tips on Measuring Your Digital Marketing Campaign

 

Tips on Measuring Your Digital Marketing Campaign

 

The ads that one comes across while surfing on Facebook, Instagram, or any other online sites are nothing but digital marketing. A digital marketing campaign is a marketing strategy adopted by companies to increase their brand awareness and visibility amongst the audiences and various other online digital platforms. It’s an excellent way for the companies all over the world to establish their strength and position in the market.

 

Now the question is how do you start the campaign? Basically, the digital marketing campaign starts with the planning where you make a rough outline of your strategy. Then, the next step is development where we start to implement the outlined marketing strategy that was produced in the first step. Finally, the management which tells how much the strategy has worked and has been a success. Out of the many strategies. There are a lot of well-known digital marketing agency of Australia which offers many digital services to various companies all over the globe, one of them being ppc services Sydney that offers a proper PPC solution.

 

With the technology upgrading, the companies have learned new ways of promoting and earning money. Digital marketing has made it easy for these companies to grow their target audiences by promoting their companies through advertisements on various digital platforms. However, just giving the ads doesn’t solve the entire problem. Measuring the digital marketing campaign is an important step for any company seeking these digital strategies. For any company it becomes compulsory to check the success rate of their campaign and to what extent have they made an impact on the various digital platforms.

 
Digital Marketing
Source: Pinterest
 
Following are the tips to be restored in mind while measuring any company’s digital marketing campaign:
 

1. Sales:

 
Sales
Image Source :forbes.com
 

Sales are the best indicator for checking whether your digital marketing campaign strategy has worked or not. If you see that after your campaign, your online as well as on-store sales have taken a toll it simply means your strategy has been effective in improving your position in the market as well as on digital platforms. So, to measure your digital marketing campaign, sales are one of the effective tools.

 

Also Read: Digital Marketing Strategies to Increase Online Sales

 

2. Using effective tools:

 
Using effective tools
Image Source : itechbuddy
 

There are various online tools which help in measuring the digital marketing success rate of companies. Some the effective tools include, Google analytics which helps in analyzing the overall performance of the website, Google alert which is used as a social media tool, webmaster which keeps a thorough check on the things going within the website and so many more. Such tools basically control what goes on the websites and help companies in analyzing their performances depending upon the reach of their websites which they check with the help of these tools.

 

3. Traffic:

 
Traffic
Image Source: amazonaws
 

Traffic means how many visitors checked or open your website and showed interest in it. It shows how much data has been sent and received by the website. One can analyze the traffic on a website using the tools itself. High traffic on a website is an indicator of how well your company is doing because of the digital marketing campaign. It’s indirectly related to more sales of the company meaning the company earning more revenue than it did before the campaign.

 

4. Calculation of impression:

 
Calculation of impression
 

By impression, we mean the reach of your website. How many people have actually opened your website is what impression means. It’s usually when the company’s website leaves a good impression on the audiences that it leads to the high impression on a website. It’s like a measuring tool telling how many times your company’s ads were shown on various digital platforms.

 

Evaluation is an important step involved in a digital marketing campaign. You cannot know how your company has been affected by the digital marketing strategies if you haven’t evaluated your campaign’s success rate. For companies to improve their digital presence, they opt for a variety of services. A digital marketing company in Sydney offers an effective chance to gain influence on various digital platforms all over the world. Now, to know if this and many more services have worked at all, make sure to analyze how effective your campaign was. It’s only when a company evaluate its performance it knows where it stands in the real market with all the other companies in competition.

 
Author Bio:
 

Aella Johns is an SEO executive working with Ranking By SEO. She has been writing articles on many topics related to SEO, link-building, social media marketing, and many more.

Top 15 Benefits of SMS Marketing

 

Top 15 Benefits of SMS Marketing

 

SMS (Short Message Service) is a text message sent by one person to another by the medium of a cell phone. SMS marketing is the term for the use of SMS as a marketing channel. Today, most of the companies have tight marketing budget as a result of which, clear benefits and a high return on investment is expected out of every single channel.

 

SMS marketing today, because of its various advantages has become an important part of the multi-channel marketing. And if you are not utilizing its benefit then you are missing out on a big marketing opportunity.

 

To help to know how text message marketing is one of the best marketing channels these days, here are the top 15 benefits of SMS marketing:

 

1. Direct and Instant Deliverability:

 

One of the biggest advantages of SMS marketing is that, SMS can reach a customer’s mobile devices instantly and quickly, as compared to the E-mail and mobile push notifications which requires the user to be connected to the internet.

 

Less than 7 seconds is the required average timing for all mobile carriers and the SMS to move from one person to another. It is definitely an advantage over email and push notifications as the push notification and emails at times are received or sent late due to the poor internet connections.

 

2. A High Return on Investment:

 

Still being the preferred medium for instant and personal messaging, with Facebook making the reaching and personally targeting customers more difficult, cumbersome and costlier than ever, more and more people have turned to SMS.

 

SMS being the original messaging medium still remains the market leader resulting in SMS having a very high return on investment. It has been found that SMS delivers around 1600% return on investment which has placed it among one of the most efficient marketing channels.

 

SMS marketing has always been one the most inexpensive method of communication in comparison to the traditional marketing mediums.

 

3. Efficient for Brand Reinforcement:

 

SMS marketing reinforces the brand among the customers. One could leverage upon SMS as a channel to stay on top of the customers’ mind by engaging them with communication that is in line with the rest of the marketing. This has always been one of the major benefits of the SMS marketing.

 

4. High Engagement Rates:

 

It has been found that 95% of the SMS messages are read within 2 minutes of receiving them which makes SMS engagement rates quite huge as compared to the E-mails. Thus, SMS can deliver critical information with a very good success rate.

 

5. Short term promotions for retail or e-commerce business:

 

Coupons and promotions have proven to be an excellent way to a greater number of people to stores or websites. SMS is a great channel to communicate your offers while conducting a limited time sale or promotion, as obviously one wants many people to know about it, especially when the consumers are on the move.

 

With this way, one does not have to worry about what they miss out because they didn’t get message on time.

 

6. Limited requirement of the personal details:

 

Text message marketing provides the subscribers the option to provide as much little information they wish to provide. This flexibility is often attractive for the customers in general as this gives them the control.

 

7. Great for the emerging markets:

 

SMS proves to be a much better channel for communicating information in places where data is very expensive and demand for Wi-fi is low.

 

8. Good customer service report:

 

Feedback from customers often proves to be fruitful and SMS has always been great channel to receive feedback from the customers via surveys. Research has shown that on an average 35% customers respond to a surveys via SMS with the average response time for users being less than just 5 minutes leading to great results in a very short period of time.

 

9. One can use short codes to simplify response and build the database:

 

SMS marketing gives an advantage to the customers make the first move by adding a short code or keyword to print collateral, advertisements and advertising boards as well as social media. This strategy makes the customers familiar with a brand’s code and the keywords and hence they are more likely to interact and respond.

 

10. Solid open rate:

 

Research has shown that open rate of SMS message is a whopping 93% as compared to the 30% for the email. Often customers carry their mobile phones in their hand which makes communication of message easy to them. Solid open rate has made SMS marketing advantageous over the years.

 

11. Deliver Event trigger engagement:

 

Use of marketing automation tools such as Gleantap helps in sending event triggered SMS messages to the customers based on their intent and action on the e-commerce store. Event-triggered SMS has proved helpful in engaging customers who are high in value and intent.

 

12. Automation:

 

One of the big benefits of SMS marketing is that SMS can often be scheduled to be sent at a certain date or time which frees up the resources and ensures they aren’t sent during unsociable hours.

 

13. Support and integration with other channels:

 

One of the major advantages of SMS marketing is its when one integrates it into one of the marketing campaigns. A simple integration of SMS with other market methods to create drip campaigns gets the message straight to the customers and ensures that they know what you have to offer them.

 

14. Mobile Friendly:

 

We all know that mobile is here and surely it isn’t going anywhere and will stay here for a long time. But, what makes SMS so attractive is its compatibility with every other mobile phone so there’s no need to worry about eliminating any user or getting the customers on board with the brand-new technologies.

 

15. Personal:

 

Very often we see that email and direct mailboxes are populated with unnecessary junk mails and spam which is very irritating. With SMS marketing customers can only opt in to SMS updates from the company they wish to so one can always know that they are delivering the message to the right person without being lost or ignored.

 

This gives a very good opportunity to make the customers feel really special as it is easy to personalise each message and does not take extra time.

 

Conclusion:

 

Now that you know how beneficial text message marketing can be, and why it should be preferred over email marketing and other marketing channels.

 

Not only SMS Marketing cost efficient but it’s also easy and comfortable to use in comparison to emails. And as we see there’s also a high return on investment. Hence there’s every reason for you to switch over to SMS Marketing. It’s force to reckon with and its definitely the future.

 
Author Bio:
 

Aishwar Babber is currently as working at Gleantap, as an outreach manager. He is a passionate blogger and digital marketer. He loves to talk and blog about gadget, and latest tech, which motivates him to run GizmoBase.

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

● Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

● Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

● Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

● On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

● Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

Things to Be Changed In Your Email Outreach

 

Things to Be Changed In Your Email Outreach

 

Outbound cold messaging has been in the market for a quite some time. However, what worked in the year 2014 might be obsolete now. That means you have to change your approach and make necessary changes to make sense out of your email outreach. Most importantly, you should get meaningful results. Let’s have a look at those aspects.

 

Stop littering inbox mindlessly:

 

If you are throwing e-mails like throwing leaflets from a helicopter, then you better get mindful now. Its never going to work. First, when you throw e-mails like leaflets, you are going to annoy people. That is not all; you are throwing e-mails without even seeking permission and this will greatly affect your credibility and sense of responsibility as a service provider.

 

Second, even if you manage to make some people get interested in your email, you are not going to get desired results because there is a certain difference between curiosity and true business relationship. Hence, make sure that you choose your prospects rightly and send highly personalized email.

 

Customize the template:

 

You might have heard a lot of telltale about stunning templates awesome effects. However, all those notions are just as bizarre as expecting your customers to read template that you have copied from the web. That is true! When you copy a template, you relegate your authenticity in the event because your readers are not going get surprised by this super idea of coping templates.

 

In fact, you should be more objective in your approach while creating templates. For instance, you have to know your audience groups’ browsing habits to craft effective templates.

 

The image below is a template creator that can help you in customizing your template. You can look at other’s e-mail template to understand how they craft their place. Learn, apply and grow.

 
Customize the template
Image source: contentauthority
 

Test your campaigns:

 

If one e-mail campaign fails to bring results, then it does not necessarily mean that you should stop sending cold e-mails. In fact, you should try different kinds of campaigns.

 
Test your campaigns
Image source: trynotlaughs
 

The above image is a screenshot of e-mail marketing analytic tool. You can certainly look at the open rate, click rate, CTO rates, bounce rate and unsubscribe rate to identify where things are going wrong.

 

After identifying the core areas where things look a little murky, you can craft emails again. For instance, a badly crafted subject line can affect your click rate. Similarly, an email with the less effective copy matter can increase the bounce rate. That is true! Small things can impact the overall performance of your e-mail campaign. So, make sure that you have the eye for detail. Experiment with a few formats and you will see that one will just work fine.

 

Do not start selling at your first email outreach:

 

If you think that you can persuade your prospects to buy your products and services, then you should be reevaluating your expectation. It is literary impossible to make a sale at the first attempt unless the prospect is in dire need for your products and services. Unfortunately, the chances are really remote for such situations.

 

So, make certain that you approach it humanely. Start a conversation, intrigue, welcome, introduce yourself and be keen on knowing your prospects. You cannot just build relationships just in two emails. Actually, it takes time to build relationships. So, ensure that you do not go overboard with your selling ideas.

 

Show a sense of urgency:

 

It is understandable that you want to read emails at your convenient time but you have to remember that it is not about what you like; in fact, it is about how responsive you are. If you fail to show interest and do not reply to your clients’ emails, then you might lose them. Out of a hundred emails, you might get one reply and you should never miss that opportunity to reply to the customer. You can end up making a huge deal if you respond properly.

 

Have a lean approach:

 

You might want to send e-mails in bulk but that is not an ideal way. Undoubtedly, you can reach more people but you need to get a bit more precise if you want to get better results. Make sure that you create small and different groups. Divide them and define the appropriately.

 

After defining the groups, create different campaigns for each group and send them. That is not the end-game; in fact, you should be testing the campaign’s efficiency by looking at the open rate and other metrics. For instance, if you discover that certain subject line has a better open rate, then you should try to create similar subject line.

 

Automate but remain human:

 

The new age digital users are looking for personalized communication. Therefore, you should personalize emails. There are various tools like Woodpecker that can send bulk emails that would be delivered to the inbox exactly the way you would send an e-mail manually. By sending e-mails through automation tools, you might get more replies.

 
Automate but remain human
Image source: Vabout
 

Consider deliver-ability:

 

The deliver-ability of your e-mails depends upon various factors that include the quality of your domain, server configuration, e-mail copy, delivery setting and quality of your client base.

 

Any factor lacking the quality can hamper your deliver-ability. Hence, ensure that you find out those deliver-ability factors so that you can change settings and your approach to get better results.

 

The below-mentioned snapshot explains those factors clearly and how it impacts your discoverability. It is not difficult to understand those metrics.

 
Consider deliverability
Image Source: Wassily
 

Final note:

 

You should go beyond the idea of numbers, data and metrics. It is understandable that people emphasize too much on numbers; however, you should be concentrating on results. A good open rate might look like glorifying factor but it would make no sense if it fails to deliver you results. So, ensure that you look at the metrics without getting overwhelmed by the idea of numbers.

 

The above-mentioned tips should be able to help you in increasing the efficiency and effectiveness of your email content. Note; you need to be alert because what works today might become obsolete and ineffective soon.

 
Author Bio:
 

Shiva Kushwaha is a lead blogger and content marketer working with Ranking By SEO. He has been working in SEO industry since 2013. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on.

 
Twitter: – https://twitter.com/bloggerShiva
LinkedIn:- https://www.linkedin.com/in/shivakushwaha/
Facebook: – https://www.facebook.com/shivakushwh

5 Simple Steps To An Effective Digital Marketing Strategy

 

5 Simple Steps To An Effective Digital Marketing Strategy

 

B2B businesses in 2018 arrangement to build their interest in Email, website and social media marketing according to MarketingProfs. Enterprises are trying their best to develop their sales and lead online. So, to get higher conversion it is essential for you to pay more focus on the strategy you are using for different online marketing channel, And you must have a strong understanding of them.

 

So, below are the best five techniques to get your online marketing strategy on the strong ground.

 

1. Understand Your Target Market

 

It is essential to move around your target audience and know their characteristics. There are number of businesses make a customer avatar or persona to dive profound into both their statistic and psycho graphic features. Neglecting what customer want for you is a solid reason behind falling of many businesses. They only focus on the product or services they develop, they take it as a fascinating and start marketing it. If you follow this without knowing your customers, then you are pursuing a losing fight to reach on top.

 

Take a gander at your present customer base if you have one. What are their key demographics? Take a survey to know more about what they want.

 

There are organizations that emphasis exclusively on target statistical surveying. If you have a good budget, put resources into this.

 

If this is another endeavor, surveying people who are in your target specialty. Then look for where they are on the internet and begin to join those groups or discussions or social media platforms.

 

2. Give them what they need

 

When you have a reasonable understanding of your target group, the 2nd step is to discover what they need and make products or services they require. When you know your market well, it’s anything but difficult to identify regions where there is execution or quality hole that you can fill.

 

3. Convey the Goods

 

When you locate a hungry group of people who are urgent for your products or services, your next step is to think how to put particular services in front of them with a convincing offer.

 

Contingent upon your business model, this includes eye to eye or physical contact, or you may have exchanges online using your site.

 

Before you can make your offer, you have to consider the expense of your product or service. You can look into your rival valuing, evaluate production and conveyance costs for the correct net revenue. You can likewise consider the psychological esteem that your merchandise give to your target showcase.

 

4. Pick the Right Promotion Method

 

There are a variety of promotional methods which can make anybody confounded. Some of the promotion methods include:

 
– Promotional Method Using Offline Path,
– Promoting in on TV,
– Facilitating or sponsoring events,
– Promotional things,
– Coupons,
– Send direct Email,
– Systems administration in the network (Meetup groups or Chamber of Commerce),
– Online Promotion Methods,
– Search engine optimization (SEO) procedures,
– Social media paths like Facebook, Twitter, Google, Instagram Pinterest, YouTube, and LinkedIn
– Email list,
– Online promotions,
– Blogging,
– Podcasting,
– Article Marketing,
– Online Events or Livecast,
– Mobile,
– Search marketing.
 
The aim here is to discover the channel that has the most incentive for your business.
 

The way to fruitful marketing regardless of what methods you utilize or products you elevate is to keep it concentrated on your prospects. Continuously begin with what they need, and work your way back to your offer from that point. If you know them well, give what they need and take them to where they can see your offers.

 

5. Build up an Effective Marketing and Communications Plan

 

When you have finished the fundamentals, you would now be able to consider how you will manage the traffic.

 

Here is the thing that you need to center around when planning your campaign:

 

What is the objective of your campaign? Would you like to construct more brand mindfulness, increment leads, and sales?

 

What is the message you need to pass on to your target showcase?

 

What communication channel would you like to utilize? What bodes well based off what you think about your target advertise?

 

What sort of media will you send? Video, infographic, messages or will you utilize a coordinated methodology?

 

Keep in mind that the achievement of your marketing communications designs depends on your capacity to create the correct message at the opportune time, conveyed correctly.

 
Author Bio:
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Send a High Volume of Messages in Seconds Via SMPP Services

 

Send a High Volume of Messages in Seconds Via SMPP Services

 

One of the significant objectives of self-sufficient and autonomous business undertakings is progression, yet on the off chance that your system can’t make with you, it will cause issues. When you utilize links with interface your machines, the developers need to be moving, rerouting links each time there’s a change. This can be a dull and monotonous process, yet it’s one you can maintain a strategic distance from with a wireless structure. In the event that somebody should be added to the remote structure, another client should basically be made on the server. Correspondingly, if a representative moves their work areas or the company changes domains, there are no wires to control, unplug and plug in again elsewhere. The necessity for SMPP wireless connectivity has met up here in a manner of speaking.

 

In the time of innovation, everything has turned out to be so easy as correspondence turns out to be so natural with wireless gadgets. We have seen commonly that we get messages from different organizations might be they are promotional SMS or value-based transactional SMS. These messages advise us that wireless innovations have turned into an essential piece of our life. But, did you at any point thought how it functions? The terminology which works behind all these is bulk SMS services. It works on SMPP server. SMPP is short message peer to peer protocol.

 

People who are having bulk SMS business uses this smpp server panel to get robust connectivity with network operators with established networks like Airtel, bsnl, idea etc. It’s an open standard framework designed protocol that simplifies the SMS exchanging. As we have already known about the fact messages plays an important role in promotions of the brand/ product/ services. Nearly every business whether it be small enterprise or the big one is has been using bulk SMS services and these bulk SMS service provider taken from smpp service provider.

 

SMPP Service provider helps bulk sms service providers to get strong connectivity. Through this robust connectivity, they will be able to send a huge amount of SMS to their customer base. SMPP Service Provider provides Strong SMPP API that can be integrated with your bulk SMS software. This smpp API is very useful. Let’s have a look at a few of its features:

 

1. Send automated SMS:

 

With the help of this feature, you will be able to satisfy your customer with fast delivery of SMS. Also, it can facilitate with automated SMS option where you don’t need to type SMS again n again. This generally used for payment notifications, bank transactions, and appointment reminders etc.

 

2. Send SMS in various dialects:

 

With the help of this API on can send SMS in different languages also like English, Hindi, Marathi, Punjabi etc.

 

3. WAP push SMS:

 

This feature of API helps you to send links in your SMS. By clicking the given URL one can land on the destination page.

 

SMPP SMSC is the phrasing which works behind the correspondence over messages. It is the setup behind sending bulk SMS. SMPP is essentially a server that is utilized by Bulk SMS service companies to send SMS in masses. SMPP Server Panel is a strong interface which has the availability with different system administrators like the Idea, Airtel, bsnl and so on. These systems have the ability to deal with the overflow and underflow of the SMS. The above Wireless system associate SMSCs through the bulk SMS API providers.

 

This gateway supports the SMPP (Short Message Peer to Peer) conventions to interface with an SMSC over the web or other private TCP/IP protocols. As SMPP is arranged and enhanced especially for SMS transmission, the various mobile operator is given SMPP availability with higher volumes of SMS movement. SMPP bolsters a full-included game plan of two-way messaging capacities, for instance, Query the status of a short message put away on the SMSC. Wiping out or substitution of a short message put away on the SMSC.

 
Author Bio
 

Hi, My Self Akash Sharma and I am a Digital Marketing Expert in Indian based SMPP Service Provider Company. It is also provides Bulk SMS Service, Missed Call Service etc.

How You Can Generate More and Better Leads Using Quizzes

 

How You Can Generate More and Better Leads Using Quizzes

 

There is not a single day in the life of a marketer when the term ‘Lead Generation’ isn’t part of the discourse. After all, the growth and survivability of your business solely depends on the quality of leads you generate and how well you convert them.

 

Generating leads is no easy task in a competitive business ecosystem where your competitors are eyeing for the same set of customers. You may already be running an email marketing campaign and it has offered you great success so far. But you need to constantly keep adding new leads to your email list in order to ensure your marketing campaign runs on full steam. This is where online quizzes create more engagement and better scope of lead generation.

 
Untitled
 

Generating leads is no easy task in a competitive business ecosystem where your competitors are eyeing for the same set of customers. You may already be running an email marketing campaign and it has offered you great success so far. But you need to constantly keep adding new leads to your email list in order to ensure your marketing campaign runs on full steam. This is where online quizzes create more engagement and better scope of lead generation.

 

Quizzes are high on engagement quotient and hence they help you generate leads faster compared to other marketing strategies that you may have already explored. In fact online quizzes help businesses grow their email list by as much as 500%. You can very well sense the opportunity of growth in business and sales when you grow your email list five-fold. There are two types of online quizzes that are employed in a marketing campaign – Trivia Quizzes and Personality Quizzes. Each of these have their own advantages but most marketers prefer Personality Quizzes as they help study users’ needs and run targeted marketing campaigns.

 

Get Started With Online Quiz Maker

 

Creating and launching an online quiz doesn’t require high level of technical expertise nor does it require you to be ace in web design and development. An online quiz maker would allow you to crease quiz on a WYSIWYG (what you see is what you get) editor.

Get Started With Online Quiz Maker

From choice of design to the number of questions, the logic at the end of the quiz and the User Interface you would be able to tailor every aspect of your quiz using an easy to use online quiz maker. You can express your creativity and ingenuity while using this tool and publish a quiz within minutes.

 

How Online Quizzes Helps You Generate Better Leads?

 

Online quizzes have become the most effective ways of generating effective generating leads for your email marketing and other marketing campaigns. Let us take a look at some of reasons behind their overwhelming popularity in lead generation –

 

• Quizzes Engage Users–

 

Imagine speaking to an audience and reading out from a piece of paper. Will you be able to engage your audience? Compare this to starting with a warm-up question at the start and asking similar question throughout your speech. The latter strategy would definitely work better and online quizzes do the same. Compared to informative articles and blogs they are more engaging and hence they create more scope of lead generation. You can use a lead form in between your quiz and users won’t mind filling it up in their hurry to continue with the quiz.

 

• Gain Insights Into Users –

 

The more you know about your users your odds of targeting them are better. This is the reason most marketers these days prefer personality quizzes as an integral part of their lead generation campaign. Using personality quizzes you will not only be able to gather leads but also gain insights on what your users expect from your brand, what are they willing to spend on and what products and services they are planning to buy in near future. When you gain such qualified leads it immediately helps you run a rewarding marketing campaign.

 

• Promote Your Brand –

 

The aim with lead generation quizzes isn’t restricted to generating leads. It can be used creatively to promote your brand in front of a larger audience. If the questions and outcomes of your personality quiz are fun-filled your users are likely to share them within their social networks. This will help your quiz reach bigger audience and create awareness around your products and services at the same time generating leads.

 

To sum up an online quiz maker holds answers to your lead generation challenge. With this tool you would be able to create engaging quiz in quick time and also generate leads faster than other strategies that you would have used so far. Choose the right online quiz maker and you would offer tons of leads to your sales team.

 
Author Bio:

Mark Gill is a writer and marketing expert. He specializes in interactive content and spends most of his time online looking out for new things and implementing the best possible solutions for his work. He constantly explores trends in content marketing and uses them to increase engagement and ensure success. He has always strived for perfection and is surely on the path to achieve it.