Top 7 Tactics To Generate More Engagement On Social Media 2019

 

Top 7 Tactics To Generate More Engagement On Social Media 2019

 

In today’s digital world, almost all have their social media accounts and people spend most of their time on social media. Social media is not only used for entertainment but by using this one can grow your business in the world.

 

One can establish an online store via social media engagement tactics. Most of us who want to grow their business often fail to reach high social media engagement. At the time of engaging followers on social media try to convert them into your customers.

 

Not only this but you try to increase your sales, customer loyalty, and positive reviews. So, to increase your loyal customers and sales, you should know the basic Social Media Engagement Strategies.

 
Top 7 Tactics To Generate More Engagement On Social Media 2019
 

7 Best Ways on how to increase Social Media Engagement Strategies:

 

Facebook and Instagram are the most famous Social Media among people. Some of the very famous brands know the importance of social media very well.

 

If you are not interacting with your current followers then you are missing a huge opportunity to grow your business in the digital world. But if you regularly interact with them then it will establish a good relationship with your potential customer and ultimately it will increase your sales and profits.

 

So, if you want to build a good relationship with your customers, then use Social Media Engagement tactics for your business. But before that let’s have a look at some Advantages of the best social media marketing strategy.

 

Benefits of Social Media Marketing:

 

Social Media Marketing consists of so many benefits that are very helpful to grow your business in today’s digital world. But from them let’s see the few of them.

 
• Increase sales and profits
• Improve Awareness of brand among customers
• Increased traffic of your website
• Increase the number of users
• Get more leads
• Communicate with your user easily
 
Social Media Engagement Strategies for 2019
 

Social Media Engagement Strategies for 2019:

 

● Use Emojis for the reactions:

 

Generally, we use various emojis for different kinds of reactions. Instead of using textual communication use the emojis because textual appearance doesn’t come with proper meaning and tone.

 

You can also add feelings or expeditious to your post by using Emojis. If you share some jokes or funny lines then instead of writing comments, you can directly use laughing emojis. For share you love, you can use flowers, hearts, and smile which show a symbol of affection and friendliness.

 

By using this method, one can easily increase social media engagement for your brand. But while using the emojis make sure not to use more than two for single post or brand because this leads to wind up the coming ff or hard to read. You should also make sure that emojis are fit for your brands as well. So, use the proper emojis to increase social media followers.

 

● Use images in your posts:

 

Images or visual aids are one of the most powerful tools that can help to increase social media engagement. As per one study, 85% of your interaction and 35% of content sharing successfully done on Facebook by using images.

 

Visual aids or images easily help to increase the chance that people will learn and interact with your social media posts on FB, Twitter, and other social media. Some of the very famous social media like Instagram, Pinterest, and Snapchat already use visual aids in their storyline.

 

Some of the very famous brand share images of people using and enjoying their brands. This type of image is always won and push people to use the products. You can also use filters, frames, and other features to attract the audience. To provide any useful information, infographic images are the best option to share it among the audience.

 

● Ask for Review and Feedback:

 

So many people want to share their feedback and reviews about the products which they like. If you share your products among your customers, then you can ask to share reviews and feedback in the form of comments.

 

Another reason for the review is that it helps if your review page Facebook is distributed. If your customers are happy then they leave a positive response about your products which may be helpful to get more positive customers.

 

There are so many sites which are exchange positive reviews but it is strictly against the law. This is especially used when someone not used your product and writes wrong reviews. Based on the reviews and feedback you should improve your products.

 

SO, reviews or feedback matters a lot for any business to get more engagement on social media.

 

● Use more Video than Text:

 

As we know, images and graphics are a very good way to increase social media engagement. But on a visual platform like Instagram use eye-catching images and videos to connect more people on Instagram.

 

We already use images but not to forget video content because videos are helpful to change the usual content. By using videos one can increase the traffic of your site on social media.

 

Generally, people spend more time on the video than text. You can also record live video which is the best tool to engage more people on social media. Video is a very good option for restaurants, beauty salons, and bars. Using videos, one can easily engage more customers. So, video is the best tool for more social media engagements.

 

● Use Pinterest to reach your business at the next level:

 

Another very famous social media tool is Pinterest which is also most used nowadays to engage more people, especially for youth. Not only this but it also the second largest search engine after google.

 

So, first of all, let’s be clear that Pinterest is a search engine that can increase your website traffic, income, credibility, and authority. So, if you are not using this tool then you must use the best social media marketing strategy tool to engage more people on your social media.

 

● Use Proper Hashtag:

 

A hashtag is a very popular technique of Digital marketing which helps to increase Social Media Engagement. But it is only true when you are using the right hashtags for your posts.

 

While using hashtags make sure that, hashtags you are using for posts are famous and actively used. If not then it is a waste of time for you and increases the post’s character limit.

 

● Host a Contest:

 

One of the most popular ways to get more engagement on your social media is contest hosting. This is the best way to get more traffic because these people have a chance to get something. By doing this, one can easily engage more users with brands or influencers on social media.

 

So, based on the way you execute the contest, you can boost contest For example, share photos of your brand with a hashtag that will create more traffic. Not only new followers, but you will also get new customers. Facebook and Instagram are some of the most famous social media which host contests and get more traffic for your brands.

 

I hope you will get some very important Tips to increase Social Media Engagement. By using these Ways to increase Social Media Engagement one get easily get more social media followers. If you like my post then share it on your social media wall with your friends. You can also comment on my blog in the below the comment box.

 
Author bio:
 

Sara jacob work at Zithas Technology as a community manager. Zithas Technology is a Web development, Mobile Application development & Digital Marketing company with more than 12 years of experience in this field. We are the best IT service providing company with an extensive team of professionals.

Know Why Social Media Marketing Is Inevitable For Any Business

 

Know Why Social Media Marketing Is Inevitable For Any Business

 

A catch-all term for a group of sites yielding absolutely different social actions is social media. For example, Facebook is a site enabling all sorts of posting from short messages to stories, photos, and videos to links. While Instagram focuses on visual content.

 

At present, we can find that over 2.5 million people using social media and have created another virtual world. This is a vast audience for your brand rendering a major justification to why you should put effort into social media marketing.

 

Social media platforms are way more fruitful and potent in connecting with customers. It is helpful all over the marketing process, starting from brand awareness to boosting sales and leads along with customer support.

 

Not only do social networks allow you to connect with your customers but also allows customers to connect with you. It works both ways!

 

Some reasons why social media marketing is vital are listed here.

 

To build awareness

 

People will become buyers only if they know the brand. Consumers want to purchase from brands that are well known. Social media does the work of boosting your noticeability among a large number of viewers.

 

In addition to sharing content, you also have lots of possibilities to be shared too. It is not necessary that you will go viral, but you have made it simple for folks to talk about you.

 

It is noted that buyers that had a good experience on social media are likely to share it with their friends. Word-of-mouth influences 20-50% of purchasing decisions. Thus, when people talk about your brand or product on social media, it increases recognition, creates assurance and as a result increases the sales.

 

To convey dominance

 

People are becoming choosy and judicious about which companies they support. Before buying a service, all most every one browses it on the internet or social media.

 

Setting up sturdy profiles with apt content will build your brand’s domination over other akin businesses. Make sure you have an impression that is sanguine through social media, portraying your business is trustworthy, skilled, and communicative.

 

To show originality

 

No one will be interested in boring, informative and dull social media posts.

 

Reflect yourself in the posts. Posts should have a human touch in them and must reflect the real people behind the social profile. That’s what people want to see.

 

To stimulate engagement

 

There is constant metamorphosis going on over social platforms. Changes in trends, types of posts, and sorts of interactions; are updated continuously.

 

This may seem terrifying to entrepreneurs.

 

By exploring new ways to post, you can engage your audience. You need not be an expert, but you can always try your hand at varied approaches and ideas and learn as you go. You could post behind the scenes Instagram stories, a Q&A session through live Facebook streaming, or maybe a poll on Facebook. Eventually, you will learn what your followers prefer.

 

Generating content that creates conversations must be your focus. Some ways to do this are:

 
• Shout-outs to your partner companies
• Request feedback for your articles
• Asking open-ended questions so that the viewers can get actively involved by answering
 

In case, there is a negative comment, you have the chance to reply to the customer instantly. This is a golden opportunity to apologize publicly and boost the customer’s confidence in you. Even though it is a publicized reply, the exchange is very personal.

 

Also, if someone praises you, gratitude can be shown by drawing attention to their compliments.

 

To improve customer service

 

Social media has taken over the traditional face-to-face, calling, and emailing for customer care and help. The walls between the consumer and sellers. Individuals are turning to Facebook and Twitter for help or to get information, instead of calling the customer service lines.

 

Create your status as an accessible and concerned brand by immediately responding to queries on social media.

 

To enlarge affordably

 

Facebook and akin social media sites provide free profiles. Therefore, you can set up an account without incurring any charges.

 

Marketing can be expensive. And not every company has the budget for enormous campaigns. Unlike traditional marketing, social media can provide you with comparatively more returns for the resources you use.

 

The opportunity to reach a large audience and accomplish goals is provided through Facebook and Instagram ads, irrespective of the size or budget of your business.

 

It gives you the freedom to pay according to your preference while giving permission to access all features of the business page. The only expense will be promoting your ad or hiring a social media expert for your enterprise.

 

It is not only cost-effective but also time-saving. Over 84% of business owners on social platforms noticed that investing as little as 6 hours per week on social media efficiently increased their traffic, as per a report from Hubspot.

 

To enhance your SEO rank

 

Sharing on social media is effortless. And you are intensifying the probability of quality backlinks by putting up share-worthy content on your social profiles. This way, your content is not difficult to find.

 

Take full advantage of your business page. Use popular hashtags, optimize your page, create catchy pictures or videos, generate mysterious titles to shoot up the engagement and nurture your Search Engine Optimization (SEO).

 

To be aware of competitors

 

It is advantageous to keep track of what people are saying about your challengers.

 

One of the uses of this strategy would be to track complaints of your competition to reveal faults with their services which you can address to win new customers.

 

An apt example of this is provided below.

 
To be aware of competitors
 

Uber had made an offer of free ice-cream on Fridays but failed to deliver it. People had tweeted about this a lot. In response to these messages, SkipTheDishes provided free ice-cream in exchange of signing up for an account. And this way, the people disappointed by uber turned in SkipTheDishes customers.

 

Keeping a watch on competition on social media also enables you to know when they are launching a new product, running promotions, or releasing new reports.

 

Easy retargeting

 

A majority of buyers make wishlists on online shopping sites or leave products in the cart to shop later. Such people are potential customers as they have visited your website, looked at your products and decided what they want.

 

Leaving products in the shopping carts could be due to various reasons but someone who has paid much heed to your company must never be ignored.

 

Remarketing to individuals through Facebook ads is very easy. And it will give the users a feeling that they are being paid attention to.

 

Share with us how social media has helped your business in the comments below!

 
Author Bio:
 

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

Best Audiobooks For Social Media Marketing For Becoming You Pro

 

Best Audiobooks For Social Media Marketing For Becoming You Pro

 

Listening is the new reading. With individuals getting busier day by day, audiobooks are really helpful for people who are always on the go. An entrepreneur has infinite things on his agenda and to make time to read books isn’t easy.

 

Audiobooks really help at such times when entrepreneurs can do their work and simultaneously listen to them. Also, while commuting to work, plugging your headphones and listening to audiobooks really help beat that traffic noise and also help in making use of the time that would otherwise be wasted.

 

Amazon audible is one of the best ways to listen to high-quality audiobooks. Globally, people prefer Amazon audible to a large extent. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

 

Here’s a list of most popular audiobooks you could have a look at:

 

1. SEO FITNESS WORKBOOK – Jason McDonald

 
SEO FITNESS WORKBOOK - Jason McDonald

https://www.amazon.com/SEO-Fitness-Workbook-2018-Optimization/dp/B06XCXKCRF/

 

The way the information has been put up is really simple yet concise. It actually has tips and tricks which give digital marketing a whole new perspective. It’s great for beginners because it contains basics which really digs into the groundwork of SEO and Digital Marketing as a whole.

 

2. SOCIAL MEDIA – Marketing Blueprints

 
SOCIAL MEDIA - Marketing Blueprints

https://www.amazon.com/Passive-Income-Blueprint-Social-Marketing/dp/B07Q1K8TDG/

 

This book offers social media advice to those who are newbies in the field of social media marketing. The author does a great job of covering all social media platforms.

 

The social media platforms included are Facebook, Twitter, YouTube, Instagram, LinkedIn and Quora. Very easily written and explained, it contains facts and figures, jargons that are used in the social media world. It contains a lot of new strategies which you may not have been too familiar with.

 

What’s great about this book is that it leans towards brands more than influencers, this book focuses on how social media plays a great role in building brands and their online presence.

 

3. THE TAO OF TWITTER – Mark W Schaefer

 
THE TAO OF TWITTER - Mark W Schaefer

https://www.amazon.com/Tao-Twitter-Mark-W-Schaefer-ebook/dp/B076CXSXYB/

 

Great for people who don’t know how to use twitter for business needs. A great 101 for people who are new to Twitter. A really super easy going book, you can listen to it anywhere and understand how Twitter has gradually become a platform for entrepreneurs and businesses to boost their revenues by using just 140 characters. Really abundant advice and anecdotal experiences, what’s interesting about this book is the personal experiences given.

 

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller

 
Building a StoryBrand Clarify Your Message So Customers Will Listen - Donald Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/

 

THIS BOOK IS GOD. A complete solution for struggling entrepreneurs, this book is the real deal when it comes to marketing. The good news is these tips and tricks actually work! If you’re really skeptical about how to go about when it comes to marketing, this book actually talks about how to take your business seriously and optimally use the tools that are readily available in the industry. By the time you’re done listening, you’ll be filled with ample amount of confidence in marketing and be the boss at it.

 

5. The Best of Guerrilla Marketing: Guerrilla Marketing Remix – Jeannie Levinson, Jay Conrad Levinson

 
The Best of Guerrilla Marketing Guerrilla Marketing Remix - Jeannie Levinson, Jay Conrad Levinson

https://www.amazon.com/s?k=The+Best+of+Guerrilla+Marketing%3A+Guerrilla+Marketing+Remix+-+Jeannie+Levinson%2C+Jay+Conrad+Levinson&ref=nb_sb_noss

 

The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present the first book to deliver the best of Guerrilla Marketing.

 

It has amazing combinations of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. In this book, you it teaches you how to how to reframe your approach to branding, advertising, social media, networking and more ultimately, making more money, while spending less. Anyone who wants to grow his business on a low budget. This book definitely helps!

 

6. Unmarketing – Scott Stratten

 
Unmarketing - Scott Stratten

https://www.amazon.com/UnMarketing-Second-Everything-Changed-Different/dp/B07C5DMQ7T/

 

Unmarketing is an ‘out of the box’ driven book with phenomenal ideas on marketing. Marketing can get boring at times. However, this book is perfect for the times when you want to engage customers and the right ones in the digital age.

 

It will definitely make you question your old habits and will up your standards and your outlook on marketing. We bet you’ll never want to put this book down until you completely finish it. Scott has really connected with his audience and hit the right ones.

 

7. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life – Rory Sutherland

 
Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life - Rory Sutherland

https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/B07PQTT7B4/

 

Rory’s unconventional and amazingly curious approach has led him to discover that unusual places have the most compelling secrets to human decision-making.

 

For eg. What can honey bees teach us about creating a sustainable business?

 

How could budget airlines show us how to market a healthcare system?

 

Why is it better to be vaguely right than precisely wrong?

 

What might soccer penalty kicks teach us about the dangers of risk-aversion?

 

So, it’s a really interesting audiobook which is definitely going to blow your mind!

 

8. Hooked: How to Build Habit-Forming Products – Nir Eyal, Ryan Hoover

 
Hooked How to Build Habit-Forming Products - Nir Eyal, Ryan Hoover

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/

 

A big thumbs up, this book is voted as one of the best business books by a huge number of online readers. How do successful companies create things that really engage a great number of audience?

 

This book tries to give practical advice and solutions on how to fix the issue, and what may be going wrong while you’re trying to engage your customers. It’s so good that while you’re reading it, and while you’re reading it, you hope that your competition isn’t reading it.

 

I’m a digital worm, so I read & listen learn from different sources to increase my knowledge in digital space. Recently switched from books to audiobooks, if your just starting, option with amazon audible I has a wide rage of audiobooks and easy exchanges too. Check out my Audible detail review also audible provides free trial so if you don’t think audiobook is not your thing just cancel.

 

Let me know in the comments which audiobooks you have read and what you have discovered?

 
Author Bio:
 

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks.

5 Social Media Marketing Perks and Their Advantages for You!

 

5 Social Media Marketing Perks and Their Advantages for You!

 

In this generation of the highly technological and digital era, the possibilities of marketing a business are endless. You just need to know your target audience and have consistency in your marketing strategies. Many of the best virtual assistant companies online is a testimony of how social media marketing has helped them grow and eventually succeed in the industry. The internet and social media marketing strategies that they utilize made them visible to millions of web users across the globe.

 

Companies that can be found on the internet advertise, promote, and execute their brand identity just by going straight to the World Wide Web. It’s really funny and actually beneficial to know that once you have created a website for your business, nothing can stop you from letting the world know that you exist, especially if you start your marketing through social media with millions of users growing each day.

 

Social media must be the most powerful tool a business can use to be successful, and why is that? There are so many social media platforms to choose from and applying your marketing methods. Facebook, for example, is the most popular social media platform today, and according to studies, Facebook has more users than of any religion on the face of the earth, except for Christianity, but the number of users of this social media platform is closing in on them.

 

There is also YouTube, Twitter, Google+, and so much more. Why are we saying this? It is to give you an idea of where to go for advertising and marketing. As a business owner, we need to look for ways on how to gain profit and have more success in the future.

 

Here are 5 perks and advantages of social media marketing.

 

Cost-effectiveness

 

Performing marketing methods on social media is definitely cheaper than having your brand advertised on tv commercials of having huge billboards on major highways. Posters? Flyers? Streamers? Those are the prehistoric ways of advertising, they cost a lot of money and manpower just to put up. Nowadays, with a bit of a strategy, you can have your brand be known just by joining numerous social media platforms without spending too much money, and for sure, millions of people will be noticing you.

 

Industry Awareness

 

Social media marketing is the best way for people in your chosen industry to be aware that you exist. Let’s have YouTube for example. You might want to have a video of your product or service on this platform. There are people who are specifically searching for a product on this site of which they would want to buy if found useful and great. Posting an ad on social media sites like these will eventually increase your brand awareness, because if you still didn’t know, the watch time for “YouTubers”, according to statistics is more than 250 million hours a day.

 

Better Search Engine Ranking

 

SERPs such as Google interprets the quality of your website content, credibility, and influence with its algorithms, giving you the opportunity to have higher rankings on search engines. This is why you need to have excellent content on your website because once you perform social media marketing, search engines such as Google has its eyes on you.

 

Creates Good Brand Image

 

The more you do social media marketing, the higher the odds of being noticed. Millions of people every day are on social media platforms, make no mistake, you will be noticed! A content well-made, attractive, and full of potential for buyers will lead you to a good brand image, and people will be talking about you in no time. But the reality is, you need to have an awesome product or a fantastic service that can actually give satisfaction to your customers, and when you fail to give what a customer really needs, social media will also be your downfall.

 

Leads

 

This is the most exciting perk of doing social media marketing, leads! Doing your marketing strategies online and on social media creates exceptional leads and most of the time, sales. A post you made on social media will circulate, will multiply, will be shared, will be liked, and will be your weapon in your battle with numerous competitors in the market of which has their own marketing strategies wanting to topple other competitors.

 

5 ideas are great, such as what we have above, but there are more that can be used to make a business grow more. Well, if you’re someone who owns a business and doesn’t have time to do social media marketing, you can always turn to social media marketing professionals and companies that are always available to help. Where can you find them? They are just a search away on your search engine, knowledgeable, helpful, and most of all well-experienced in the field of social media.

 
Author Bio:
 

Karstine Mae Sanchez is a content marketer and a dedicated virtual assistant at OkayRelax. She loves writing content on business and works management, food, and nutrition, healthy lifestyle and travel. When she is not busy, you can find her at the beach, exploring different islands, seeing beautiful waves and walking in the sand.

What Are The Benefits Of Social Media Marketing?

 

What Are The Benefits Of Social Media Marketing?

 

Brand Visibility and its recognition is the most important thing for a Business to be successful. On average, about 80% of the Social Media Influencers are helping the Small Business people and Entrepreneurs for running their business efficiently. Social Media Marketing helps in creating the brand value and the cost for advertising is also less.

 

Here are some of the advantages of Social Media marketing:

 

1. Increased Brand Recognition

 

Instagram is all about Visual and graphic contents about all niches. Brand recognition is an important factor for a successful Business. Using the right strategy will gain more recognition for your Brand. One of the best strategies is to post the Quality content with the best pictures will gain more Brand awareness.

 

2. More Traffic Is Obtained

 

To generate more traffic, you have to post engaging and content, which would make you more popular. Be creative while creating your posts so that it will get the attention of many Instagram users. Taking professional photos will help you in getting more number of potential customers.

 

3. Get More Conversion Rate

 

When you have a Business account and you have products to promote it, then Instagram is the best platform to get more customers quickly. Use contests and giveaways and promote your Brand and the products consistently. Posting frequently and being engaged with the Instagram audience will get you more customers. You could get the conversion rate also more when you have a number of audience and followers who are interested in your product through your posts.

 

4. More Brand Credibility

 

When you are using your business account, use the Instagram analytics to find what your audience is interested in. Content marketing is one of the best methods used for creating more credibility for your Brand. Responding to your customer and getting feedback from them would help to improve your posts and also the authority of your Brand.

 

5. Easy Promotion Of Your Products

 

Promote your products efficiently through marketing on Instagram by creating a community for your niche. Create more reputation for your Business by making your product more visible to many users. Creating more Brand value can gain you more customers and not only on Instagram when you promote your content on other social.

 

6. Staying In The Competition

 

When you use the right strategy, you will be able to stay in the competition. Analyze your competitors and get to know the ideas of what other social Media Marketers are posting on their profile. Being an active Instagram user will bring more Followers and more social presence for your profile.

 

7. Cost-effective Strategy

 

Promoting your product on Instagram and other Social Media platform will reduce your time and your effort. When you have accounts on all Social Media platforms, try supporting them to get the expected results. Commenting and responding to the users will get you more Followers and improves Brand loyalty. Advertising on Instagram in less time saving and cost-effective method.

 

8. Boosting Your Products

 

Instagram is the best way to boost the revenue of the products by encouraging the user to connect with your Brand. Social Media Marketing helps in building a relationship between your Brand and your Customers. Instagram Ads is also the best way to boost the revenue for your products. Communicate with your audience and also increase the exposure of your product.

 

9. Connect With Influencers Of The Same Niche

 

When you connect with the Influencers of the same niche, you will get many audience and followers for your profile. Influencers who are the same niche help you grow your business by creating attractive and engaging posts. Collaborating with the Influencers can build your community and reach new audiences.

 

10. Efficient Targeting Of The Potential Customers

 

Instagram contains many niches and when you frequently post about your theme and your niche, you would be able to get your potential customers. Create your Hashtag or use the existing trending Hashtag to make your product get more visibility. When you post frequently, you will be able to target more potential customers. Instagram and other Social Media platforms could be used for generating more revenue by getting more potential customers.

 
Conclusion:
 

Through Social Media Marketing, you could increase brand awareness and gain more traffic for your website. Brand visibility and recognition are obtained and Brand loyalty is built. Effective Social Media Marketing helps you connect with other Influencers. Easier to get more potential customers and also the best way to improve user engagement. Conversion rate is improved with less effort and time.

 
Author Bio:
 

Clara is a passionate content Writer and curious about some of the niches of Social Media platforms and also writes about Health & Fitness Bikes. She is an Enthusiastic writer for TwitRounds.

Effective Social Media Strategies For Your Startup

 

Effective Social Media Strategies For Your Startup

 

A startup is a newly established business. They generally offer services that have fresh and innovative ideas and less offered in the market.

 

We hear through the media about startups regularly. For a decade (2008-2018), there has been a dramatic rise in the number of startups from 7000 to 50,000. The graphs of their numbers are increasing drastically each year.

 

You might have come across many startups who gained fame and success in a very short time period but eventually died out of business in a while. Wondering why? It is because they did not plan their marketing (social media marketing to be specific) strategies smartly.

 

The tough part of any commerce is not creating an article, but it is to convince people to buy it from you.

 

Building brand awareness is a critical part of a business blueprint. Social media can aid this nimbly.

 

Social media users are rising steeply all over the globe giving your business line potential to being seen by more people as compared to old-school marketing.

 
Social media users over the globe
 

The above graph prepared from the data obtained from statista.com depicts a steep rise of social media users across the globe in less than 10 years’ time. Many studies from highly authorized surveys have reported this increase.

 

Marketers have various goals that they want to achieve through different media. According to the previous year’s survey, brand awareness is the goal of the majority of social media marketers.

 
Social media for the purpose of brand awareness
 

Trades that have acquired popularity are frequently brought up in conversations. They become big players in decision-making procedures.

 
How do you blossom on social media users’ feeds rather than being just some page they scroll past and ignore?
 

Here are some guidelines.

 

Perform market research

 

Collecting information about the requirements and taste of the consumers is defined as market research.

 

Do ample analysis of your market and the consumers. Remember to do this with reference to social media behaviors.

 

Determine your competitors and learn about top companies in your field. Be updated on their strategies (there is a reason they are ahead).

 

Perform an intensive study on your target audience and learn about their needs and purchasing patterns. For this you can make use of the following factors:

 
● The geographic location of your target market
● Online behavior of the audience
● How much time they spend on the internet
● When there is the highest activity on social media
 

Discover platforms your target audience is using

 

You need to choose a social platform based on your niche along with the target market. It is not at all advisable to be present on all sites.

 

After all, a wise person said, “Jack of all trades, master of none” – meaning someone who tries his hand at everything can never ace in any department.

 

It is a good practice to have a better grasp over posting on a couple of valuable social media sites rather than having a little knowledge about several sites. Multiply over favorable platforms. Because powerful presence on two platforms is recommended over being present moderately on four.

 

Research by Pew Research Centre has made evident that 68% of adults in the United States alone were using Facebook. Among them, 78% of the youngsters of the age group 18-25 years are on Instagram, whereas 45% make use of Twitter.

 

Post on relevant platforms keeping in mind your consumers. For example, if you are a fashion boutique, posting pictures on Instagram would be more efficient over LinkedIn posts. For this purpose, Instagram would be a better choice – giving you more followers, shares, and likes.

 

Facebook is a platform that is used by almost all sorts of people. And so being active on it will be beneficial for all the niches, ranging from restaurants and boutiques to business-consulting firms.

 

Use the same logo and username for every platform

 

The brand name and logo are tools to identify the company. In the same way, profile picture and username on social media is the identity of the page.

 

You wouldn’t want to go over the hassles to type tons of related words in the search bar of Facebook, Instagram, LinkedIn, and Twitter for the same brand. Similarly, your target audience will not take much effort to keep on searching for you using related keywords.

 

It is a tried and tested method with successful results to use the same name and logo on all your social media profiles. This way, it will be easier to find and follow you.

 

In contrast to this, using dissimilar usernames or profile pictures will confuse the audience and they will give up on the thought of searching and following.

 

Set up a brand message

 

Taglines along with the brand logo are very important for the audience to know the vision and goals of the enterprise.

 

It is a misconception to many business persons that only famous brands can have their taglines.

 

If you’re thinking in the same way, that is not true. Just like McDonald’s tagline: “I’m lovin’ it”, you can have one of your own.

 

To prepare your message, you first of all need to find out what message you want to deliver. Whether you want to tell how great your product is or how your startup is adding value to society.

 

Here the exploration of the target audience will help. Construct your message based on the target audience. And try to communicate with them in a language that they find easier to understand.

 

Posting patterns must be consistent

 

The posting pattern is made up of subcategories like time, message, platform, along with the type of content.

 

Uploading posts at the same time, every week is beneficial. You have done analysis on when your users are most active. So, post the content when your users are active to make it reach them directly.

 

Putting up posts just anytime will do you no good. On the contrary, posting when there is most activity will boost the views on your post.

 

Generate your posting forte. It could be funny memes, polls, sarcasm, puns, questions, and other kinds of interesting stuff.

 

A picture is way more effective than a thousand words. Haven’t you heard this a lot?

 

So choose to create content that is visually appealing, unique and pleasing. Use lesser words. Because the lesser the text, the higher will be the engagement. No one wants to read essays.

 

Look at this tweet from Old Spice and how Taco Bell has an even funnier come back to it.

 
Old Spice
 

This makes it believable that not only pictures but also phrases and puns can be interesting. You just need to stand out and bring something up that will grab attention.

 

Human-centric posts and social engagement

 

Human-centric posts refer to avoiding the use of technical language so that the layman can understand the information that you are providing.

 

Your post should not look like something generated by a bot. Before you upload the post, ask yourself, “Does this sound like it’s made by a bot?”. Well, if not, go ahead and hit the post button right away.

 

You need to build a personal bonding with your followers. They want much more than just promos and links.

 

Make relations rather than followers. Connect with users at a humane level.

 

Don’t be idle on social media. Reply regularly as soon as possible to the comments and messages from followers. Answer their queries. Or take the conversion further by asking interactive questions.

 

Initiating polls, petitions, and challenges will help you go viral. By this method give away incentives or ask people to re-post. This will encourage a sense of proud and value in the viewers.

 

Taco Bell carried out one such petition which went viral.

 
Taco bell
 

It has got tweeted a hell lot of times and has been favorited by more than 2000 people!

 

In case, you get negative feedback do not rush it. Be patient and positively try to rectify the problem. Take the discussion to personal chat.

 

Improvise customer service through social media.

 

Marketing on social media is more complicated than it may seem.

 

Now that you have some tips for planning your strategy, it will be much easier for you to handle it!

 
Author Bio:
 

Anshu is a digital marketing associate at Thrillax Private Limited. Thrillax is one of the new but experienced Digital marketing agencies. She has spent most of her time investigating and drafting social media case-studies and marketing campaigns. She has issued blogs and articles on online marketing, search engine optimization and social media trends and hashtags. In her free time, she likes reading books and listening to sales & marketing podcasts.

Power of Social Media for the 21st Century Marketing

 

Power of Social Media for the 21st Century Marketing

 

In the virtual world of hash-tags, repost, likes, shares and subscribe, social media plays a significant role in marketing as well. Though it is platform to connect with people around the globe and stay updated on the current happenings, it is also proving to be a great place for earning customers for your brand.

 

As Statista suggests, by 2019, there will be approximately 2.77 billion social media users in the world. Imagine those many people knowing and connecting with your brand! Wouldn’t it be a successful platform to advertise and promote your products, services or brand?

 

We bet, it will be! Curating a list such key points, in this blog, we will be discussing the power of social media in the 21st century.

 

    Why Is Social Media Marketing Important Today?

 

Social media marketing has completely transformed the traditional marketing approach. While once new products were announced and marketed using print, broadcast and referral approach, with social media marketing things are simpler and easily accessible.

 

And, if you are still going old school, you’re incurring a huge loss for your brand or organization. With that being said, let’s discuss why is social media marketing important? And, how avoiding it can cost your business a significant loss!

 

1. Connects Your Target Audience

 

Everyday millions of people scroll through a number of sites to find a product or service of their choice. Regardless of the industry or sector, social media provides you an opportunity to connect to those people. Every content, advertisement, video or infographic you share on social media platform increases your chances of interacting with your audience.

 

Brands like Nike, Dove, Coca-Cola, L’Oreal, etc., are perfect examples of audience engagement and interaction. And, we all know, how successful they are. Thus, it is fair to point that social media marketing helps in understanding your audience better than any other marketing approach ever could.

 

Besides, connecting to the target audience is easier and more personal through social media. All you need to do is – keep your social posts interesting and enlightening. The rest will take its course step by step.

 

2. Works as a Grapevine

 

Happy customers are loyal customers! And, they further bring more value with themselves. For instance, how many times have you recommended your friends or family a shopping site just because you were satisfied with its service?

 

We guess, many! Similar is the case with social media marketing. If your audience is happy with your campaigns and services your brand is offering, they will promote it without saying. As per facts, 71% of clients who had a positive social media service experience with a brand are likely to suggest it to others.

 

And, this is not all! With just the word-of-mouth your brand can gain customers you didn’t even know existed. In other words, connecting to the audience through social media is the fastest way to create brand awareness.

 

As we say, it works like a grapevine. From one person to another, the information travels so fast that the future of the product or service can be easily determined given the type of response you get from your audience.

 

3. Builds Brand Authority

 

Social media marketing totally works on the type of content you are sharing with your audience. Brands that have the best products and have deep understanding of the benefits of their products impresses the audience the most.

 

For a simple reason, the audience or customers are curious to know everything about the product you are proposing to them. Until and unless you offer them the best of the knowledge of the product, they might not trust your brand.

 

That’s the reason why brands focus on promoting their survival story, history and testimonials. These types of posts tell the customers what’s unique about the brand. As a matter of fact, it builds trust of the audience in the brand.

 

Other than this, being transparent with your customers is another strong authority building social media strategy. Brands address criticisms as they arise, which can help in gaining the faith customers place in your business.

 

4. Less Investment, More ROI

 

Social media marketing is a prompt, inexpensive, and the most effective way to reach a wider audience. It helps you cut unnecessary marketing costs, without compromising the output. How?

 

Well, as a matter of fact, social media platforms include millions of potential customers, colleagues, and competitors. And, they are accessible to everyone for free. Also, an average Facebook ad costs $0.97 which is way less than what you would have paid for printing out a few flyers.

 

Other than this, social media marketing also acts as a real time saver. According to statistics, 95% of the marketing professionals who use social media confirmed that just by spending 6 hours per week on social media increased exposure for their businesses. Could you expect any better way than this for marketing?

 

5. Multiplies Organic Traffic

 

Another major highlight of social media marketing is the fact that it helps in driving organic traffic to your brand’s website. As you post content with keywords and images related to your brand and category, it attracts new potential customers to your site/page searching for the same.

 

The more knowledgeable your content information is, the higher the chances of driving traffic to your website. In addition, being active on social media also draws traffic to the website/page. The improved visibility and engagement with the content helps to boost its reach.

 

And, therefore, is an imperative part of any strategy to develop organic high quality back-links. Other than that, optimizing your brand’s social media profile helps in making your brand appear in the organic search listings.

 

6. Drive Sales

 

As per statistics, marketers who have been using social media for more than 3 years say that it has helped them increase sales. The major reason behind this progress is that your audience is way more active and approachable on social media.

 

Besides, when you amalgamate your brand with the known faces, it attracts your potential customers. For instance, travel influencers like Johnny Jet, Chris Burkard, Louis Cole, etc., have a huge number of followers on their social media accounts. People tend to visit the places, try food joints, and take part in activities suggested by them.

 

Thus, their partnership with various brands likes Marriott, Toyota, MTV, Greyhound, etc., helps the companies in driving sales. All you need to do is partner with these influencers to feature your product in their posts, pictures or videos. Also, you can have them tell an appealing story or journey of your brand.

 

And, that is not all! When the influencers give open reviews about your brand or provide tutorials about your product/service, the audience ought to try it. As a result, increase in sale and popularity of the brand.

 

7. Aids in Managing Brand Reputation

 

Maintaining online reputation of the brand is significant as one bad review from an unsatisfied customer can bring a wedge to your business. As per a survey by BrightLocal, 88% of the people confirmed they trust online reviews as much as they trust personal recommendations.

 

Therefore, it is only fair to say that if your brand develops a bad reputation on social media, you might lose your customers. For instance, brands like Adidas, Dove, Uber, McDonald, etc., experienced negative response from the audience due to their appalling social media campaigns. However, they were quick to remedy it by apologizing or withdrawing the services at once.

 

In other words, defamation itself may not damage your brand. But, the way your brand responds to it can straightforwardly impact its reputation. Thus, always try to be pro-active remedial on the comments or reviews left by the customers as they can make or break your brand reputation.

 

8. Humanizes Your Brand

 

Unless you are just looking for a way to survive in the market, it is imperative to establish a connection with your audience. People must know that they are not just a potential target for your brand. And, you are not just an establishment looking for a way to make money.

 

The audience should believe in your brand values and how your product or services are developed keeping in mind the best interests of the customers. The simplest way to achieve this is through social media.

 

Instead of copy-pasting or relying on automated replies, try to know your audience. Understand their concern and reply accordingly. Most of the times what puts off a consumer is negligible response from the brand. When it’s your mistake or consumers are experiencing a problem, acknowledge and be transparent about it. This proves you care about your clients and they hold value for your business.

 

Wendy’s Facebook page is an excellent example of brand-customer connection. They actually take time to read and respond to their customer complaints. And, this is what makes their brand standout from its competitors!

 

9. Watch Your Competition

 

Apart from finding your audience’s preferences, tastes and behavior, social media also helps in monitoring the competition. For example, if your competitor’s product or service is lagging on some platform, you can use it to win new customers by directly addressing it.

 

Famous brand like Nokia failed miserably when it ignored the rising demand of upgraded software. The company kept focusing on the hardware which led to its offset. In that period of time, Samsung, Sony, HTC, Apple, etc., took liberty of it and launched phones that outperformed than Nokia.

 

Though social media marketing was not prevalent at that time, it is now. You can find various ways to map your progress as well as your competitor’s. Some popular tools for monitoring competitors include SocialMention, Marketing Gardener, SEMRush, etc.

 

After Thoughts

 

Social media marketing is here to stay! If you are still unaware of the benefits of social media marketing, then, it’s time to get in the game. The longer you wait, the more your business will suffer. However, with strategic planning and proper implementation, it can help you flourish your business.

 
Author Bio:
 

The blog is presented by Sharda University. Sharda University is one of the largest universities in Delhi National Capital Region (NCR) offering 216 varied programmes.

 
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6 Innovative Tips that Help Your Social Media Audience Research

 

6 Innovative Tips that Help Your Social Media Audience Research

 

Are you struggling in choosing the appropriate audience using social media?

 

Statistics reveal that 14% of Americans switch their mind about an issue because of something they perceived on social media. You should research the appropriate audience for the convincing process to buy the products or services will be easy. Evolving up with an exact strategy to choose the audience will help to build a strong online presence for the brands on social media platforms.

 

Be precise when setting the goals you want to achieve. It takes time to generate traffic & increase sales on social media.

 

1. Identify Your Buyer Persona

 

At first, let’s gear up about entering into social media platforms for commercial purposes. The primary characteristics of the potential customers have to be identified to determine the perfect audience.For large brands operating across the worlds, choosing the customers from millions of people is a big deal. Building a buyer persona is an important chapter to be done in the marketing since the people are diverse. The personal approach is required to gain the attention of the customers. If your business is large and struggling to create the persona, then it requires dividing of the audience into smaller groups to build a persona profile for each. Though it requires more effort and time, the engagement would be better and you can save the time.

 

2. Research How Users Interact with Brands

 

It’s essential to understand the targeted customer’s social media inclinations. To achieve the milestone of success in social media, behavior & interaction with brands of the targeted customer is required. Referring to the famous quote “Your brand is a story unfolding across all customer touch points.” by Jonah Sachs the entrepreneur and designer. So analyzing the way the user or the targeted customer interacts with the brand is important.

 

3. Determine Your Social Media Audience Size

 

Nowadays, all social media platform has a search option used to find the target audience. Twitter has an advanced search option whereas LinkedIn allows you to search by names, email, keywords etc. Another tool used for estimating the size of the audience on Facebook is Facebook’s Business Manager. It enables you to conduct immediate market research.

 

For example, if you want to reach women in Houston between the ages of 20 to 50 who love dark chocolate cookies, Facebook Business Manager will tell you that 50,000 users match your criteria. Now you can start working with the selected audience to generate leads.

 

Another option is to begin by focusing on a narrower niche, examining different marketing strategies, and slowly showing your content to a wider audience.
Some additional tools to work with Twitter are:

 
● Followerwonk.
● TweetReach.
● Twazzup.
● Twitonomy.
 

You should also consider social media tools like Hootsuite that integrates Facebook, Twitter, Instagram, LinkedIn, YouTube, and more that enable you to maintain multiple platforms in one place.

 

4. Survey Your Customers

 

You can research the prefered audience deeply by using relevant surveys in accordance over each audience category.

 

Here are some necessary tips for creating a survey:

 
● Include puzzles that will be compelling to your audience.
● Use understandable language.
● Three to five questions that take less than 2 or 3 minutes is more than enough for a survey.
● Keep at least a couple of questions that let the audience say what they think.
● Make participation more attractive, including special bonus, discounts that drive the user to buy the products.
 

5. Research Your Audience Using Messengers

 

Despite the exponential growth of trending social messaging apps like WhatsApp, Telegram, Messenger, Viber, and WeChat, marketing specialists are not in a hurry to experiment with these platforms. According to the recent study of the buffer, only 20% of the marketers have utilised the messaging apps for marketing. You can stand ahead of the competitors by starting focusing on the messengers that allow users to have access to the brand to ask queries, buy goods & services, review etc.

 

6. Connect with Your Customers

 

Once you are done with the survey results, it’s time to leverage that knowledge to build a stronger brand presence on social media. You need to develop a well created out content plan and social media calendar, including posts for holidays, sales, special offers, and other events. Scheduling the post by analyzing the time spent by the day users is essential. Promoting your stream of business is not a straight road since the platforms & user trends are changing day-to-day. With multiple experiments, you will get the knowledge of how it works, & every new marketing campaign will achieve the success rate.

 

Conclusion:

 

Hence you might have understood how to research your social media audience. Try to implement the above-mentioned tips and achieve the success rate of your business in digital space.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

5 Social Media Techniques to Boost your Website Traffic

 

5 Social Media Techniques to Boost your Website Traffic

 

To be very frank, Social media has gone bonkers today. Right from the day you are born, to the selfie you just clicked in your bathroom, it has everything that needs to know about you. If we look at it, social media is a big creature with billion different brain that has information about billions of people that are active on social media. So businesses today are like “Hmm. Let us capture that!”. Companies today are investing half of their budget for social media content to gain attention and traffic that could turn units into money. Social media is the one and only, undoubtedly, unequivocally, the best dimension to your consumer’s undivided attention. Now there are the best and worst ways to do it. What are those social media techniques that will boost your website traffic and that will make your boring business look interesting!? Let’s explore!

 

Visual is king

 

No matter how much you argue about written content or copy that persuade people, it is the visual that attracts people the most. Create enticing and tantalizing visuals that will evoke a sense of excitement in the consumer and force him or her to click the ad or post. Now in the vast traffic of social media, brands are vulnerable to get lost. Make sure you have the right and dynamic visual content in place that redirects the audience to your website!

 
Visual is king

65% of the information people recollect are from strands of Visual Content they came across.

 

Use Instagram

 

If any brand, A-N-Y brand, fails to recognize the power of Instagram, they won’t take off. Instagram has become the hub of lifestyle and trends. You have a tsunami of Influencers and celebrities promoting brands and products. Again, visual content rides Instagram. Make your Instagram page engaging and compelling through which you can redirect your audience to the website. Design your content to suit the Instagram euphoria. It will get converted into traffic multifold.

 
Use Instagram

There is a rise in the percentage of Adults using Instagram since 2012

 

Make your content shareable

 

What you put out there counts. It is equally important to make the content mobile-friendly as the majority of people using social media access it through their phones. Make your content easily shareable. Design your images, posts, and ads according to the platform and device it’s going to channelize into. The audience will remember and share your content if they get easy buttons and options to share.

 
Make your content shareable

The annual digital ad budgets for mobile content in 2016 was 51%

 

Optimize content differently for each platform

 

Every platform works differently. You need to sit and plan what content will go on which platform. After that, strategize the optimization of content for each platform. It will give you a radical edge on gaining maximum momentum of visibility, readability, and shareability on social media. Some platforms are visual worthy. Some encourage copy that can turn visuals into an exciting piece of storytelling. Strategize. Optimize!

 
Optimize content differently for each platform

Make the best use of content marketing platforms like Storify, HubSpot, Klout, BuzzSumo, Scribble Live, etc.

 

Timing matters

 

Right from the content, to the nature of that content, to the effectiveness of it, you know what is equally essential to accelerate traffic to your website? Timing! People run on schedules. And they keep one part of the day to engage in social media activities. If you treasure the benefit of that, you will be light years ahead in gaining traffic to your web blog or site. Use social media to give out content to consumers in stipulated timings which will effectively work in how they see and receive content. In case of that, you need to have insight into your audience’s timing to crash into social media. Use that chance to post your content and get responses quickly.

 
Timing matters

Statistics show a majority of people hopping on to their social media profiles at night after dinner.

 

Get on Instagram. Get your visuals running. Upload that post on time. Schedule your content for different platforms. It will get your web traffic up and running. Social media is the biggest pool where you can find potential consumers and massive traffic. Inviting that undivided attention is valuable. There are lots of brands that lose out on pulp when they don’t pay attention to social media.

 

Give value!

Make that click worth something!

 
Author Bio:
 

Mudabbira Khan is an English Hons. Graduate. She is passionate about writing, blogging and currently working as contributing editor on various portals like BestKodiAddons.info, TheArticle.in and few others.