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Why You Should choose eCommerce Loyalty Program for Your eCommerce Store?

 

Why You Should choose eCommerce Loyalty Program for Your eCommerce Store?

 

These days, eCommerce business has become a great field. Most of the business owners are looking for perfect eCommerce store for their online business presence. But, having an online presence is not enough for getting more number of users. You need to do some extra efforts for engaging more number of users on your eCommerce store. And, eCommerce loyalty program is the best way to increase business sales.

 

There are many eCommerce loyalty programs which you can use for engaging more number of users towards your online store. Here, we are describing some e-commerce loyalty programs which you can use for enhancing your business experience.

 

The Fee-Based Program

 

In this loyalty program, customer get a VIP membership by paying some amount of money. It saves them from obstacles that could prevent future purchases. In this fee-based programs, as an online vendors, you can offer bigger discounts to your customers, free shipping, buy one get one offer and much more. You need to keep in mind that this program is beneficial for existing customers as you can trust more as compared to new customers. You can see the Amazon prime membership. They provide cool perks with shipping such as free access to video streaming, some points for early selected deals.

 

The Reward Partnership

 

With this loyalty program, you can do partnership with another brand. It will help you enlarge your brand reach through your partner’s audience. This program helps you build business relationship with other brand and offer your customer more than what your brand currently has. You can give some discount on other deals as if your customers buy products from your brand then they may get some special offers by other brands as well.

 

The Game Program

 
The Game Program
 

To attract more users towards your eCommerce store, you can offer them something special. Create a loyalty program based on a game and offer your consumers some interesting gifts if they win in that game. The game should be simple and easy to play so, customer will surely take interest in it otherwise they will not play it. You can choose quiz or “Spin the Wheel” game.

 

The Cashback Program

 
The Cashback Program
 

This type of loyalty program attracts the buyer more. Customers spend some money and they get some cash back on it. It is easy for a customer to understand. The cashback programs increase the interest of the users and with the remaining money they definitely come back to your brand.

 

For example: You may offer 2% cashback discount on total price. It will definitely engage more number of users.

 

The Non-monetary Program

 

This loyalty program is focused on charities and based on your target audience’s value. By this program, you can understand the interest of your customer’s and easily translate their purchase into charitable donations, depending on your brand specifics. This program enables you to support art initiatives, education program, animal right organizations, etc. You need to tell your buyers how their purchase helps those funds through this programs. Provide proper receipt of their purchase to create trust among users towards your brand.

 

The Hybrid Program

 

In this program, you can combine different types of loyalty programs. But, make sure that before combining any program, you need to take care of your user. There might be possibility that customers can be confused by getting many loyalty programs on the same products. Points and tier systems work well together as compared to mix of game, cashback, and fee-based programs.

The Points Program

 

It is the most simple and easy loyalty programs. In this loyalty program, customers earn some points while purchasing an item. They can easily transfer these points into rewards. But, you need to ensure that the points you are providing to your customers should be easy to calculate. This loyalty program works well for a short span of time.

 

Benefits of using E-commerce loyalty program:

 
# Get new users on board and existing ones as well.
# Enhance the customers’ interest
# Hold your clients under estimated cost
# Gather marketing requirement
# Increase customer retention rate and reduce churn rate
# Make your brand more recognized
 

Conclusion

 

To conclude, after reading all the above loyalty programs, you can see that loyalty programs increase the interest of customers towards your eCommerce store while buying any item. By using any e-commerce loyalty program in your eCommerce store, you can increase the number of sales in your business. Thus, we can say that eCommerce loyalty program is useful for your online business.

 
Author bio
 

David Meyer is a skilled web developer at CSSChopper who has vast knowledge about eCommerce website development. He has written many blogs on eCommerce loyalty program. These blogs are very helpful for gathering the knowledge of eCommerce store.

4 Essential Tips for a Successful Content Marketing Strategy

 

4 Essential Tips for a Successful Content Marketing Strategy

 

Nowadays, content becomes the emphasis part of the business.

 

So, cling on content marketing is essential to get success for your business. Because of content up with multiple advantages which include higher domain authority and search engine rankings, more referral and social traffic and expanded change potential.

 

One more explanation behind its fame is the incredible outcomes gotten with least direct expenses. This implies you require thought and an arrangement to execute it.

 

To get the advantage of all the factors to mention above it is very important to have a strong content marketing technique. So, after talking members of content marketing company India we created some essentials tips for an effective content marketing strategy for your business.

 

Make proper Inside and outside research:

 

The research incorporates examining your competitors and understanding the market and your optimal customer’s issues. Make content your customers request as opposed to expounding on what you think the perusers need. The most exceedingly wrong sort of content marketing begins with organizations concentrated on appearing extraordinary their product or service is, rather than filling a void or tending to an characterized torment point.

 

The best content is never about your organization, your products or yourself. Instead, it begins with acknowledging a torment point and the ideal approaches to comprehend it (counting your answer). Putting your customers’ needs over your own forms trust.

 

A solid headline: A headline either attracts perusers or pushes them away

 

According to Copyblogger, eight out of 10 individuals will peruse your headline. Two out of 10 will read whatever is left of what you composed.

 

Utilize the ‘four-Us’ way to deal with compose clickable headlines

 

Make the headline valuable to the peruser by disclosing to them how might this benefit them. It should raise the peruser’s interest to click. To make it search-engine friendly, the length should be less than 70 characters (a large portion of a tweet) while there are numerous equations for composing the typical headline, A/B test every variant of the title to know which one works best for you.

 

Implement call to action (CTA):

 

The best call to action enables the customer to find the subsequent stage in your content campaign. This can incorporate a free product preliminary, engaging video, in-person interview or select for an online course.

 

The more esteem your content methodology conveys, the almost satisfied your optimal customer is to connect with and work with you. Would you be able to offer them a free sample or a markdown on the product? When you realize the lifetime estimation of your purchases, you’ll understand that it’s not the vital deal, but rather the usual deals you’re after.

 

Multiple content formats: Use various content organizations to lead the visitor to your products and services.

 

The accompanying sorts of content arrangements produce more focused on leads.

 

Guides: Detailed how-to guides position you as a specialist in your field. Long posts show up on Google when long-tail keywords are searched. Tackle a genuine issue your audience faces with the itemized how-to control.

 

Listicles: People are occupied; they’d acknowledge if you pull up a thorough list of the considerable number of assets to enable them to settle on increasingly educated choices. Make a list that fills a need or takes care of an issue and makes it skimmable since regularly it is skimmed and not read.

 

Case studies: Include storytelling in case studies to associate with your audience. Set up the world and how the issue adversely impacts the customer’s life. Stand up to her with different arrangements. In the last stage, demonstrate how your organization offers a life-evolving arrangement — discussion about both achievement and disappointment. Keep in mind; the story is about them while your product is a little piece of the voyage.

 

Visual content: Visual content is engaging, vital, and compelling as it enables the audience to process, grasp, and hold more information rapidly.

 

Different audiences prefer expending content in different visual structures. Repurposing content in a visual arrangement expands the life of the content and gives all the more value for your money.

 

These are some demonstrated visual content sorts you can utilize:

 

Slides: Break down complex information into effectively absorbable slides on SlideShare, which has more than 60 million extraordinary visitors. Recount your stories using impressive visuals and incorporate a call to action to amplify the adequacy of your presentation.

 

Infographics: Infographics get 3X times more likes and offer via web-based networking media contrasted with different sorts of content. Attempt to constrain the measurements to 10– 12 concentrated on a single topic with the length of the infographic, not more than 8,000 pixels. Anything over this may result in a confused blend of raw numbers.

 

Videos: Video content has been the most engaging and intuitive kind till date. Make videos with great content to draw in the viewer. Push and advance them over every conceivable channel to the point that they turn into a web sensation.

 

Guest blogging: This procedure manufactures mark mindfulness, sets up your authority, and enhances search rankings.

 

Cradle utilized guest blogging to go from 0– 10,000 customers in nine months. The advantages of guest blogging include:

 

Pulls in consideration of customers searching for comparable services.

 

Joining guest posting with on-location content technique prompts better SEO, more traffic, and more noteworthy changes in a brief timeframe period.

 

Building connections to stretch out the guest presenting on your customers, along these lines expanding their range.

 

To develop your notoriety rapidly among the important audience, share your insights on both more prominent general destinations and littler specialty sites. Connect with another viewer, get set up as an idea thief, and increase excellent backlinks.

 

Following the key performance indicators (KPI): Only 21 percent of advertisers are active at following the ROI of their content marketing.

 

While each business has different KPIs, identify those pertinent to your business before beginning the content marketing campaign. The key execution indicators to gauge the accomplishment of your content marketing are:

 

Estimating traffic: Unique visitors, site hits, total backlinks, and wellspring of traffic.

 

Estimating commitment: Bounce rate, new versus returning visitors, time spent on site, shares by content sort, and some remarks.

 

Estimating changes: Opt-in rates, navigate rates, number of leads, and ROI.

 

When beginning another campaign, track the traffic. When the visitor numbers go up, start estimating the content commitment rate. In the wake of building a lot of faithful perusers who draw in with your content usually, center around evaluating the change rates and at last the ROI of your campaign.

 
Author Bio:

Merry Waran is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Content Marketing Company India Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Is Cloud Hosting Better Than Shared Hosting For Your Business?

 

Is Cloud Hosting Better Than Shared Hosting For Your Business?

 

Your company’s website is quintessential. If it is down, your business and your brand can be significantly impacted. Many web hosting providers offer different kinds of web hosting for your site. These options range from standard shared hosting to cloud hosting.

 

And chances are, you are having a hard time deciding whether to go with cloud hosting or shared hosting. Keep in mind that both services vary a lot. Although both provide web hosting functions, they offer such services in an entirely different process.

 

One might argue that one web hosting service is better than the other. However, remember that the kind of web hosting that will best work for your business largely depends on your needs. To better understand which hosting service is a good fit for your business, understand their distinctions. For a little help, this post will point out when to select a cloud hosting over shared hosting and what benefits it offers over shared hosting.

 

What Is Cloud Hosting?

 

Cloud Hosting or Cloud VPS Hosting, also known as cloud-based hosting is made up of different servers that are laid out all over the world. Meaning, rather than depending on one server to host your site and redeem information, you have multiple servers to rely on. In essence, it is not just a single server that houses your data, multiple servers do.

 

For this reason, a lot of websites with high traffic level choose this kind of web hosting service because the augmentation is much easier. Additionally, cloud hosting provides further protection if one web server is, for the most part, overloaded or strained with too many requests. You can quickly change to another server to redeem data, and it manages or deals with the traffic load as well.

 

What Is Shared Hosting?

 

Shared hosting is a hosting service that hosts multiple websites from one server. Meaning, these websites share resources with one another. These resources vary from the database, storage, bandwidth, disk space, etc.

 

Most web hosting providers these days offer this type of hosting service with a couple of exceptions or limitations. Those who prefer using shared hosting are likely enticed because of the low cost.

 

Moreover, shared hosting is more accessible to put into action. But if your site is susceptible or liable to unexpected traffic spikes, then shared hosting is not, believe it or not, ideal option to choose with.

 

Shared Hosting vs. Cloud Hosting

 

To know if cloud hosting or shared hosting is ideal for your business, let us compare their features. Read on!

 

Pricing

 

For the most part, using a shared server to host your site is much affordable since the cost of the resources is shared among multiple users. The process of paying for the service can be made for a couple of years to bask in low prices.

 

On the other hand, most users of cloud servers say that they do not have to pay for its services when the resources and the server are not in use. However, it is good to stress that the concluding cost boils down on you create and establish your infrastructure.

 

If, for instance, you fail to monitor and oversee all websites and applications you are hosting on a cloud hosting, you can undoubtedly end up with a considerable cost. Thus, to avoid paying a massive bill, be sure to have your goals distinctly mapped out.

 

Resources

 

Shared hosting arrives with a few limits or restrictions that most web hosting providers care to expose. At first, you will notice that most web hosting companies who offer shared hosting pledge to provide unlimited resources. However, if these companies see that a website consumes too many resources, they can suspend the site temporarily.

 

On the other hand, cloud hosting comes with many significant features. Users of cloud-based servers get to enjoy unlimited bandwidth, databases, storage, and many more.

 

Uptime

 

Cloud hosting promises to offer excellent uptime since each site has its exclusive dedicated server. As such, any activities of a neighboring site will not impact the uptime of your website. But, of course, this type of web hosting service comes with shared resources too. However, if there are any problems, the site will be moved to another server.

 

On the other hand, shared hosting guarantees 99.9 percent uptime. However, it is quite challenging to maintain such uptime rate because there are many websites hosted on a shared server. So, if one web server collapses or experiences an unexpected surge in traffic, it can make all sites to go down.

 

Takeaway

 

So, is a cloud hosting better than shared hosting? Well, if you’re a small-scale to a mid-scale business organization that does not focus on spending much on web hosting, then shared hosting might be a good fit for you.

 

But if you experience unexpected traffic surges, want more security, safety, and speed, then cloud hosting might be best for you. It may be more expensive than shared, but if you think about all the benefits it offers, then most probably cloud hosting is a good fit for business websites.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

How Bulk SMS Can Be Used In The Education Sector In India?

 

How Bulk SMS Can Be Used In The Education Sector In India?

 

Communication is the key to run any successful educational institution. We all remember the times around ten or twenty years ago when we would reach the gates of our school only to find out it was closed due to extreme winter. There was an eerie sense of satisfaction but also an undeniable agitation for not getting this information in advance. Who likes to compromise on some extra hours of sleep anyway!

 

Recently, the use of bulk SMS has bridged this communication gap between schools/colleges and parents. Parents and students no longer have to wait around for the school/college to send notifications by post, they can be updated simply with the ease of their cell phones via SMS. Mobile technology has come in very handy for this purpose.

 

Here are a number of examples of how bulk SMS can benefit a school or college:

 

1. Sending Reminders

 

Any impromptu change in the schedule of a school/college can wreck havoc on its functionality. For this purpose, bulk SMS massaging comes in very handy and can be used to send out weekly or daily messages to staff and students. Bulk SMS is an extremely efficient way used by educational institutions to reach out to tons of people at once. They can be notified close to the time of important events or deadlines.

 

2. Handling Queries

 

Parents often might have some unresolved queries about their children and various things related to them. For this reason, short-codes and USSD codes can help answer their questions. It’s not always feasible for parents or children to visit the premises of their educational institution for smallest of queries. For that reason, bulk SMS is a cost-effective and a time saving technique to make people’s lives simpler.

 

3. Attendance

 

One major problem with teenage students is their unannounced absence from their school/college premises. In such cases, bulk SMS helps to notify the parents or guardians of the children missing from school. This way, parents can track the attendance record of their children and can even notify the school via a text message if their child is unable to attend school/college on a particular day.

 

4. Homework

 

Homework is a crucial part of the educational curriculum. While some students are sincere enough to take care of it by themselves, others need to be kept under a strict watch of the school. For this purpose, the school/college can notify parents by sending a text when their children haven’t done the homework assigned.

 

5. Parent-teacher communication

 

There’s no denying that sending messages helps to bridge the communication gap between parents and staff but it also aides in facilitating their communication. Schools and colleges no longer have to follow the cumbersome traditional methods of circulars and notifications, they can simply connect with parents via mobile phones, a procedure which doesn’t even require internet connectivity.

 

6. Feedbacks

 

Feedbacks are very crucial for continuous and comprehensive growth of an educational institute. Every educational institute can make use of bulk SMS service for the feedback and carrying out surveys. Sending simple messages to parents and students and asking about their feedback is the simplest way to know where your institution stands. An institution can improve upon its shortcomings by utilising the valuable feedback from parents and students.

 

7. Student’s Results

 

Awry results can be a bit discouraging for some students and they might even hide it from their parents sometimes. Schools and colleges can inform the parents about the same using bulk SMS service. This helps in keeping a check on the students and parents can constantly monitor the performance of their children. It even helps to encourage students to perform better in exams as they know their results would never be hidden from their parents.

 

8. Emergencies

 

Bulk SMS service is a fast and a convenient way to inform parents about any emergency, like natural calamity, fire breakout, terrorist attack, etc. In such cases, parents can be immediately be made aware of the distressful situation and can take steps accordingly.

 

9. Unscheduled Holidays

 

Sometimes, due to unforeseen circumstances like extreme weather conditions, political upheavals, accidents, etc., the school or college might remain shut. Such impromptu closure can be brought to students’ notice with the help of bulk SMS service. Similarly, is a teacher falls ill, he or she can inform the students via bulk SMS about cancellation of classes.

 

10. Promotions

 

Educational institutes are always on a constant lookout to take themselves to new heights by adding to existing infrastructure, collaborating with international organisations, organising workshops, etc. In such cases, they can inform parents and students about their achievements and accolades via bulk SMS. It helps in building the credibility of the institute in the eyes of the people.

 

While technology is considered a bane by some, it definitely has its set of boons. It has undoubtedly made our lives simpler over the last few decades. It has not only bridged the gap between parents and school/college, but has also augmented the education sector of the country tremendously. Parents are today more efficiently informed about the paraphernalia that surrounds their children, as compared to twenty years ago. As informed individuals, they are in a better capacity to make informed decisions about their children’s education. While technology as a whole is to be credited for this, bulk SMS has definitely tipped the scale here.

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Is B2B SMS Marketing an Effective Strategy to Invest On? Yes!

 

Whenever we talk about SMS (short message service) the first thing that clicks in our mind is countless and annoying promotional text messages that we receive on our mobile phones.

 

Well, regardless of how annoying it may seem, it’s still considered an effective marketing strategy for international B2B marketplaces. In fact, according to research around 75% of people have no problem in getting an SMS from a brand.

 

As B2B marketers we have to step ahead and take risks by trying every marketing channel there is, to generate B2B leads. However, you have to take the right steps, or any type of promotional activity can backfire at you and destroy your reputation. Therefore, we’ve come up helpful tips to make your B2B SMS marketing campaign successful.

 

1. Establish an SMS List

 

In order to make sure that your B2B SMS marketing is successful, the first thing that you have to look in to is that all the users on your SMS list have subscribed for your services. If you start sending promotional SMS texts to just about anyone, you’ll eventually witness a decline in the rate of engagement. You may even get flagged as a spammer if too many people report your number.

 

In order to make your list authentic and relevant, you can send emails to all your subscribers as an invitation to subscribe for your SMS service. Other than that, you can also promote this service on your website and social media platforms. Once you have a compelling list, you won’t have to worry about having your SMS ignored.

 

2. Keep a Close Eye on Your SMS Campaign

 

Once you’ve started sending SMS to all your subscribers, make sure that you monitor that campaign. Just like every other B2B marketing strategy, this one also needs to be analyzed every now then. Why? Well, you’re probably going to spend lots of money on this strategy, that’s why!. If it doesn’t generate the expected ROI, then it’s better to either make alterations or simply stop and think of something else.

 

3. Introduce Offers Your Customers Can’t Ignore

 

If you really want all your SMS to generate leads and increase your ROI, you’ll have to come up with exclusive deals and discounts. Your offer will definitely be the driving force of the leads you wish to generate.

 

In addition, you can also place an offer for all those customers who subscribe to your SMS service as a token of appreciation. People love free and discounted stuff, so this technique can surely build your SMS subscriber list.

 

However, one crucial aspect you should focus on is the frequency and time. Don’t over send texts, because it may irritate your user. In addition, always have a look at the clock before sending your SMS. You wouldn’t want to wake someone up with your message.

 

4. Segment Your List

 

By creating segments in your list, you’ll be able to send the most relevant content to the right audience. In order for that to happen, you also have to know your audience well enough. For example, if you’re promoting tech goods through your B2B SMS marketing campaign and send messages to buyers that belong to a different industry, you’ll only become a source of irritation.

 

Maintaining a happy audience is crucial for the future of this marketing strategy. Once you are able to develop a good relation with your client, all your marketing tactics will show positive outcomes.

 

Wrapping Up

 

If you are running an online B2B marketplace, SMS marketing can play a significant role in boosting your ROI. Once you have won the trust of your clients, you can even add links in your messages to enhance both your traffic and the number of quality leads. However, just like any other B2B marketing technique, planning is essential. To start off, follow all the tips we’ve mentioned above. Once you’ve got the hang of it and are generating useful results, you are free to experiment with new ideas.

 
Author Bio
 

Beatrice McGraw is a digital marketing expert who works for ExportHub – A Foreign B2B Marketplace. She just loves to share her knowledge with the world in the form of blogs, videos and various other types of content. In her free time, she is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world. Follow her on Twitter here: @McgrawBeatrice.

Want A Thriving Business? Focus On Social Media Marketing!

 

Want A Thriving Business? Focus On Social Media Marketing!

 

Social media marketing is a strategy that involves the use of social media platforms like Facebook, Instagram, Twitter, etc. On these websites a business promotes its products or services. The kind of growth which is seen in social media promotions has been unbelievable. Also abbreviated as SMM this marketing methodology provides the businesses a word of moth feedback, from its existing as well as potential customers, and accordingly they modify and redesign their products and services to meet the needs of the users.

 

There are various types of strategies that work within the social media environment and promotions are done through a well-designed and managed marketing campaign. Also important is setting the scope.

 

Nonetheless, there has been tremendous growth in this sector. This Article is focused on the concept of SMM as a way to make a business thrive in a very competitive world. We have also taken inputs from a top-level marketing agency, so that we give you the real facts on what is Social Media Marketing all about. Now, let’s start with our analysis.

 

What Is Social Media Marketing?

 

Social media marketing is a medium used by the digital marketeers to garner web traffic and attract attention. This process is helped by social media sites like Facebook, Google+, Instagram, LinkedIn etc. Actually this medium is used as a strategy to network with people who are looking for products and services that a company markets and also with the industry experts who have an influence on the market. The communication so developed then becomes a stepping stone for building a long term relationship between the like-minded people. This process also generates valuable leads which come in handy for acquisition of new customers.

 

Look, there is a constant competition that is going on among the rivals and all of the players look for a bigger share of the pie. So, it is logical to be wary about how your rivals are fairing, especially when they are selling the same product or service as you. You and your competitors are sailing in the same boat so it makes sense to understand how they are pitching products and services.

 

Next, we should analyze the reasons that a business should keep social media marketing as their primary focus.

 

SMM As A Revenue Engine

 

When we read the reports of the marketing and business analysts including those provided by the marketing agency we mentioned above, we found that most of the business marketers achieved huge marketing success from SMM. Simply speaking the social media websites like Facebook and Twitter have helped in a strong growth for a business and have been the reason for a company’s success. These are real reports that were published in some of the leading business magazines like Forbes, Bloomberg Businessweek, etc., during the last 3 years. It is now no secret that social media marketing has provided businesses an easy and effective way to create appeal for their products or services, regardless of how big or small the targeted market maybe.

 

Through the process of social media marketing businesses get the ability to reach out to wider audience. Moreover, company’s are able to implement new and unique ideas to target potential customers and establish one-on-one communication with their customers, which is also on a personal level.

 

Conclusion

 

Nonetheless, in order to gain the maximum benefits of social media marketing the marketeers should have in place a well-planned strategy. There should be no confusion regarding the goals of the company and what should be done, to achieve those goals through an established social media marketing strategy. The present need is to bring positive changes in customer outreach and company’s focus should be in that direction. If the company is able to create an effective social media marketing strategy, and their team works on it wholeheartedly, then revenue growth is yours for the taking!

 
Author Bio:
 

Jones Smith is a writer and marketing expert working for one of the leading marketing agency Toronto. He has written on different digital marketing topics including, SEO, Link Building, Content marketing and so on. He constantly explores trends in content marketing and uses them to increase engagement and ensure success.

Mobile Marketing – A Comprehensive Solution To Boost Your Business Campaigns

 

Mobile Marketing – A Comprehensive Solution To Boost Your Business Campaigns

 

Staying in refreshed mode is the most ideal approach to be essential in this creating overall economy. Additionally, right now, the improvement of PDAs is adding to an incredible proportion of individuals being on the web. In the country, 75% of total mechanized minutes starts from PDAs.

 

In 2017, over 35% of site pages were served to a PDA. In 2018, that number has risen to 53% according to marketing statistics. The class with the most essential dimension of mobile chase volume is food and drink with 73%. Following content and refreshment are prosperity, sports, news, lifestyle, and retail. Associations in these undertakings and various others will immediately get results while merging convenient into their framework. With this information, obviously, mobile marketing ought to even now be a stress to all promoters while making a healthy automated framework.

 

Here are five mobile marketing examples to recollect while developing your campaigns, and as you begin to envision 2019.

 

1) Augmented Reality

 

Augmented reality (AR) enhances and supports veritable circumstances by superimposing virtual segments onto them, henceforth giving a more noticeable regard add to cut down costs, all around. AR is something past finding ATMs inside 50 yards of you. Tremendous data-driven AR can imagine and offer what the customer needs before being unequivocally asked.

 

2) Chatbots

 

Most groundwork customer support uses trademark language chatbots. As shown by various magazines, before this present decade’s finished, over 85% of such customer affiliations will be performed by chatbots.

 

As opposed to believing that the customers will visit you up, publicists can interface with customers by using chatbots on educating applications. By inviting captivated customers to talk, or illuminating them explicitly if security settings allow it, you can directly interface with potential and repeat buyers. Chatbots can work without stopping for even a minute and wipe out a lot of troubling extraordinary jobs needing to be done related to starter request.

 

3) User-Generated Content

 

Customer made content is a mind-blowing strategy to allow your customers to share their story and advance your things meanwhile. This is an exceptional strategy to normally make buyer profiles to help associate with your customer along their entire voyage.

 

Consider moving a test with customer-created content for your next event. Or then again, you may utilize customer delivered content inside an express geolocation, for instance, making a Snapchat or Instagram channel. By then, you can pull most of the substance that is using your channel to demonstrate live at an event or use for future social posts.

 

4) Interactive Ads

 

Playable promotions are the best in class time of customer obtainment channels on mobile. They stream play sessions of versatile entertainments inside various applications through the cloud, using virtualization programming.

 

After a short time, the commercial hardens and advances a present. Equivalent modified game plans have been made with HTML5. For redirections, it allows customers to test the right thing instead of settling on a choice about it on screen catches or video. This “freemium” model can in like manner be used for tech courses of action.

 

5) Bulk SMS Marketing

 

Bulk SMS service is the best way to boost any promotional campaigns like if you are launching new product or services you can use SMS marketing it is the best for business promotions and for making strong customer relationship. With the help of various bulk SMS services like promotional SMS, Transactional SMS, long code, shortcode etc. These services are used to send SMS according to your needs like if suppose you are from any financial advisory firm or from the bank then you need to send important transaction details for which transactional SMS services can be used. Similarly, if you are having a product or service based business then you can use promotional SMS service to send promotional offers and discounts to a particular customer or in a group.

 

6) Geo-Based Promotions

 

Close field correspondence, ease reference point makers, extended reality, GPS-following, the current mechanical decisions open up an extensive variety of potential results for creative parameters. As we in general know, timing is everything in displaying. Geo-concentrating on enables us to offer the most appropriate substance at the right moment the customer may require it, in light of their territory.

 
Mobile Marketing Isn’t Dead
 

While mobile is never again the latest and most noticeable, it’s up ’til now a methodology that publicists should consider and get it. A healthy propelled system doesn’t ignore the open gateways that compact publicizing gives. It’s a splendid enhancement to the system you starting at now have set up.

 

How are you using mobile marketing today? Instruct me concerning it in the comments.

 
Author’s Bio:-
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected].

Significant Reasons Why Mobile Marketing Is A Great Option

 

Significant Reasons Why Mobile Marketing Is A Great Option

 

Marketing Land is a world-class computerized distribution that covers all parts of the advanced advertising industry. Mobile Marketing includes achieving clients and prospects when they’re utilizing the web far from the conventional home/office work area condition. The expanded utilization of cell phones, tablets and comparative cell phones has made mobile advertising an unquestionable requirement for some organizations.

 

Associations need to start changing their promoting efforts to remain mindful of the advancements in technology. Mobile Phone adoption rates are extending at a phenomenal rate, outflanking 85% in 2017 alone. Impressively, typical mobile phones conversion rates are up 64% appeared differently in relation to the ordinary work region conversion rates for online business alone. Bulk SMS services also play an important role in the conversion rate of a prospect into a customer.In the present automated and interconnected world, the centrality of efforts is flexible and pleasant that can’t be overstated. To avail this exclusive services you just need to contact bulk SMS gateway provider.

 

Coming up next are five important considerations on the essentialness of cell phone marketing that publicists need to survey as a component of their mechanized framework:

 

1. Time Spent On Mobile Devices Is Increasing

 

Generally, people spent an ordinary of 10 hours out of consistently on PDAs. About 35% of this time was spent on phones or tablets, as shown by eMarketer. This infers the ordinary people puts in over 500 hours out of consistently investigating destinations or visiting on their wireless, giving the plenteous opportunity to get their thought and influence them to look at your business on a device they use such an extensive amount the time as a part of their step by step lives. Advancing examples are furthermore responding to this enhancement: It is evaluated that by 2019, about 72% of exhibiting rupees will be spent making applications and plugs for cell phone platforms.

 

2. Mobile Commerce And Mobile Marketing Go Hand-In-Hand

 

Clients are using their mobile phones to purchase things from Amazon, eBay and various online business sites. Associations as colossal as Walmart and as meagre as mother and pop shops are seeing this and making straightforward gateways and locales to support bargains. As a matter of fact, it is foreseen that before the completion of 2018, 70% of online business visits will start on a mobile phone. Associations that make composed flexible fights that control customers from thing preface to the arrangement will see an amazing lift in revenue.

 

3. Customers Purchase In Stores

 

Flexible advancement allows clients to shop and take a gander at while they walk around the store walkway. Associations that have dynamic flexible promoting endeavours can abuse this: Search engine improvement and an easily sheltered site can give your business an edge when the purchaser is set up to purchase. Additionally, web files are modifying their counts to give a higher tendency to flexible pleasant areas. This makes the necessity for associations to upgrade their web closeness and tie new kinds of automatic marketing into their assignments.

 

4. Short Message Service (SMS) Open Rates Are Higher Than Email

 

SMS has an open rate of 98%, and up to 90% of people who open the message will examine it inside three seconds. This is far higher than email displaying or other automated channels. Accommodating your SMS messages so they offer to imminent customers will give them inspiration to furthermore ask about your things or organizations, and they will most likely start on the contraption in which they just got the message. This thing encourages bulk SMS gateway provider to advance their SMS marketing tactics.

 

5. Mobile Marketing Reaches A Broader Market

 

Mobile phones and tablets are winding up dynamically surely understood gadgets for correspondence overall economics. They are smaller, lighter, more affordable and more adaptable than PCs and laptops. Producers are in like manner responding to customer demand and developing snappier, more weighty and more moderate phones. These enhancements infer that sponsors have a splendid opportunity to put their displaying messages under the control of their customers, and adaptable empowers publicists and advertisers to contact a significantly broader social event of individuals subsequently.

 

Digital advertising is industriously progressing, and flexible displaying accept a key employee in that system. The push toward mobile phones is an example that will continue to progress, and associations need to ensure they have a solid flexible displaying plan to interface with those digital customers.

 
Author’s Bio:
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected].

Advanced Text SMS Services In Small and Big Sized Businesses

 

Advanced Text SMS Services in Small and Big Sized Businesses

 

A new revolution is already going on with small and big sized business marketing and it’s called SMS. The term SMS is known by text message. Mobile marketing through SMS strategy is the modern way to catch fire from over the few years especially.

 

SMS marketing is widely used for sending messages directly on the contact numbers of prospects and customers. The reason why many businesses are adding bulk SMS services to their marketing strategy is pretty obvious- people love their phones and they have found active than desktops! When you considered the cultural impact the modern smartphone has had, it makes sense that marketers would find a right & effective way to introduce marketing strategy.

 

Some of the small businesses have started choosing online bulk SMS panel to send text notifications, reminders and alerts. Because they have less marketing budget and they have to rely on the cost-effective medium.

 

On the other hand, businesses like E-commerce, Auto-Mobile, Media & Entertainment who usually has a higher consumption of text SMS are moving towards the fastest form of communication. Bulk SMS aggregators who have already established their business are adopting Short message peer-to-peer, SMPP Server to deliver thousands or billions of text messages in seconds.

 

SMPP is a protocol that is highly recommended for aggregators who assured their clients for 99.9% delivery on all SMS marketing campaigns. Even, we know that bulk SMS service providers already having large traffic on their server and they don’t have scalable load balancing mechanism. So, to provide a best SMS marketing experience to clients they have to rely on SMPP Server API gateway nowadays.

 

Marketing is all about staying solid in the front of your consumers and building a strong relationship. So, don’t think that ‘’marketing’’ as an aggressive sales messaging. Every business owner goal is to make their relationship alive and build a good reputation.

 

What are some best ways to use SMS marketing strategy?

 

1. Send appointment reminders via SMS :-

 

Doctors do this very genius! Yes, this is a form of marketing. It increases the chances of getting people more at the clinic. Dentist, Physicians can never miss any appointments. A simple text SMS will remind people at what time and date they have to reach. So, they might be postponed or complete their work on time.

 

2. Send promotions :-

 

Having a festival sale? Want your potential customers to know about it first? SMS is a fantastic way to reward your SMS marketing subscribers. Send them doorbuster deals and coupon codes on mobile before you send it to anyone else! According to the study, mobile coupons are 5 times more redeemable than those printed ones.

 

3. Send weekly tips :-

 

Customers would love it! Just as like you send an email newsletter in a week to stay in front of your customers, a weekly tip right on their cell phone is a great way to keep that relationship alive and well.

 

So, this is just an idea to get you started with SMS marketing strategy. I am looking forward to your comments if you have any other ideas or innovative ways you’re already uses SMS services in your business then leave a comment in the below box.

 
Author Bio:
 

Hi, My Self Akash Sharma and I am a Digital Marketing Expert in Indian based IT Company and We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, SMPP Server API, Voice call SMS, Smart mobile marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected]

Power of Social Media for the 21st Century Marketing

 

Power of Social Media for the 21st Century Marketing

 

In the virtual world of hash-tags, repost, likes, shares and subscribe, social media plays a significant role in marketing as well. Though it is platform to connect with people around the globe and stay updated on the current happenings, it is also proving to be a great place for earning customers for your brand.

 

As Statista suggests, by 2019, there will be approximately 2.77 billion social media users in the world. Imagine those many people knowing and connecting with your brand! Wouldn’t it be a successful platform to advertise and promote your products, services or brand?

 

We bet, it will be! Curating a list such key points, in this blog, we will be discussing the power of social media in the 21st century.

 

    Why Is Social Media Marketing Important Today?

 

Social media marketing has completely transformed the traditional marketing approach. While once new products were announced and marketed using print, broadcast and referral approach, with social media marketing things are simpler and easily accessible.

 

And, if you are still going old school, you’re incurring a huge loss for your brand or organization. With that being said, let’s discuss why is social media marketing important? And, how avoiding it can cost your business a significant loss!

 

1. Connects Your Target Audience

 

Everyday millions of people scroll through a number of sites to find a product or service of their choice. Regardless of the industry or sector, social media provides you an opportunity to connect to those people. Every content, advertisement, video or infographic you share on social media platform increases your chances of interacting with your audience.

 

Brands like Nike, Dove, Coca-Cola, L’Oreal, etc., are perfect examples of audience engagement and interaction. And, we all know, how successful they are. Thus, it is fair to point that social media marketing helps in understanding your audience better than any other marketing approach ever could.

 

Besides, connecting to the target audience is easier and more personal through social media. All you need to do is – keep your social posts interesting and enlightening. The rest will take its course step by step.

 

2. Works as a Grapevine

 

Happy customers are loyal customers! And, they further bring more value with themselves. For instance, how many times have you recommended your friends or family a shopping site just because you were satisfied with its service?

 

We guess, many! Similar is the case with social media marketing. If your audience is happy with your campaigns and services your brand is offering, they will promote it without saying. As per facts, 71% of clients who had a positive social media service experience with a brand are likely to suggest it to others.

 

And, this is not all! With just the word-of-mouth your brand can gain customers you didn’t even know existed. In other words, connecting to the audience through social media is the fastest way to create brand awareness.

 

As we say, it works like a grapevine. From one person to another, the information travels so fast that the future of the product or service can be easily determined given the type of response you get from your audience.

 

3. Builds Brand Authority

 

Social media marketing totally works on the type of content you are sharing with your audience. Brands that have the best products and have deep understanding of the benefits of their products impresses the audience the most.

 

For a simple reason, the audience or customers are curious to know everything about the product you are proposing to them. Until and unless you offer them the best of the knowledge of the product, they might not trust your brand.

 

That’s the reason why brands focus on promoting their survival story, history and testimonials. These types of posts tell the customers what’s unique about the brand. As a matter of fact, it builds trust of the audience in the brand.

 

Other than this, being transparent with your customers is another strong authority building social media strategy. Brands address criticisms as they arise, which can help in gaining the faith customers place in your business.

 

4. Less Investment, More ROI

 

Social media marketing is a prompt, inexpensive, and the most effective way to reach a wider audience. It helps you cut unnecessary marketing costs, without compromising the output. How?

 

Well, as a matter of fact, social media platforms include millions of potential customers, colleagues, and competitors. And, they are accessible to everyone for free. Also, an average Facebook ad costs $0.97 which is way less than what you would have paid for printing out a few flyers.

 

Other than this, social media marketing also acts as a real time saver. According to statistics, 95% of the marketing professionals who use social media confirmed that just by spending 6 hours per week on social media increased exposure for their businesses. Could you expect any better way than this for marketing?

 

5. Multiplies Organic Traffic

 

Another major highlight of social media marketing is the fact that it helps in driving organic traffic to your brand’s website. As you post content with keywords and images related to your brand and category, it attracts new potential customers to your site/page searching for the same.

 

The more knowledgeable your content information is, the higher the chances of driving traffic to your website. In addition, being active on social media also draws traffic to the website/page. The improved visibility and engagement with the content helps to boost its reach.

 

And, therefore, is an imperative part of any strategy to develop organic high quality back-links. Other than that, optimizing your brand’s social media profile helps in making your brand appear in the organic search listings.

 

6. Drive Sales

 

As per statistics, marketers who have been using social media for more than 3 years say that it has helped them increase sales. The major reason behind this progress is that your audience is way more active and approachable on social media.

 

Besides, when you amalgamate your brand with the known faces, it attracts your potential customers. For instance, travel influencers like Johnny Jet, Chris Burkard, Louis Cole, etc., have a huge number of followers on their social media accounts. People tend to visit the places, try food joints, and take part in activities suggested by them.

 

Thus, their partnership with various brands likes Marriott, Toyota, MTV, Greyhound, etc., helps the companies in driving sales. All you need to do is partner with these influencers to feature your product in their posts, pictures or videos. Also, you can have them tell an appealing story or journey of your brand.

 

And, that is not all! When the influencers give open reviews about your brand or provide tutorials about your product/service, the audience ought to try it. As a result, increase in sale and popularity of the brand.

 

7. Aids in Managing Brand Reputation

 

Maintaining online reputation of the brand is significant as one bad review from an unsatisfied customer can bring a wedge to your business. As per a survey by BrightLocal, 88% of the people confirmed they trust online reviews as much as they trust personal recommendations.

 

Therefore, it is only fair to say that if your brand develops a bad reputation on social media, you might lose your customers. For instance, brands like Adidas, Dove, Uber, McDonald, etc., experienced negative response from the audience due to their appalling social media campaigns. However, they were quick to remedy it by apologizing or withdrawing the services at once.

 

In other words, defamation itself may not damage your brand. But, the way your brand responds to it can straightforwardly impact its reputation. Thus, always try to be pro-active remedial on the comments or reviews left by the customers as they can make or break your brand reputation.

 

8. Humanizes Your Brand

 

Unless you are just looking for a way to survive in the market, it is imperative to establish a connection with your audience. People must know that they are not just a potential target for your brand. And, you are not just an establishment looking for a way to make money.

 

The audience should believe in your brand values and how your product or services are developed keeping in mind the best interests of the customers. The simplest way to achieve this is through social media.

 

Instead of copy-pasting or relying on automated replies, try to know your audience. Understand their concern and reply accordingly. Most of the times what puts off a consumer is negligible response from the brand. When it’s your mistake or consumers are experiencing a problem, acknowledge and be transparent about it. This proves you care about your clients and they hold value for your business.

 

Wendy’s Facebook page is an excellent example of brand-customer connection. They actually take time to read and respond to their customer complaints. And, this is what makes their brand standout from its competitors!

 

9. Watch Your Competition

 

Apart from finding your audience’s preferences, tastes and behavior, social media also helps in monitoring the competition. For example, if your competitor’s product or service is lagging on some platform, you can use it to win new customers by directly addressing it.

 

Famous brand like Nokia failed miserably when it ignored the rising demand of upgraded software. The company kept focusing on the hardware which led to its offset. In that period of time, Samsung, Sony, HTC, Apple, etc., took liberty of it and launched phones that outperformed than Nokia.

 

Though social media marketing was not prevalent at that time, it is now. You can find various ways to map your progress as well as your competitor’s. Some popular tools for monitoring competitors include SocialMention, Marketing Gardener, SEMRush, etc.

 

After Thoughts

 

Social media marketing is here to stay! If you are still unaware of the benefits of social media marketing, then, it’s time to get in the game. The longer you wait, the more your business will suffer. However, with strategic planning and proper implementation, it can help you flourish your business.

 
Author Bio:
 

The blog is presented by Sharda University. Sharda University is one of the largest universities in Delhi National Capital Region (NCR) offering 216 varied programmes.

 
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