How to Make a SMS Marketing Campaign Successful?

 

How to Make a SMS Marketing Campaign Successful?

 

In comparison to email marketing this particular method has farthest reach. Email marketing has its own area or target audience whereas SMS marketing tries to cover most of the part.

 

But there are numerous points by focusing on which you can make your Text marketing campaign successful. Let’s see those important points-

 

● Using the Right Apparatus-

 

To accomplish a target you need determination towards it. Just like that to achieve the target of reaching more & more customers you need a tool that can send bulk SMS to large number of clients or customers. Many Bulk SMS software boast of providing numerous features but one should always trust on the tool that has essential features rigged in it. The more features tool has the more it will be beneficial for the users.

 

● Appropriate List of Numbers-

 

Text marketing is not just sending messages to anyone you wish to but to those who are in or would require your product or services. For that you need some kind of Phone number extractor tool that can give you numbers either from Internet, Files and different other sources. If the tool can extract both on the basis of URLs & Keywords it will be really a great advantage to the user.

 

● Content-

 

Always apply the KISS formula for the content i.e. ‘Keep It Short & Simple’. Try to make the message accurate in its explanation. If you will try to make the description long the reader will instantly start losing interest and that may result in blockage of your promotion through DND. So make the content both pleasant and accurate.

 

● Beware of DNDs-

 

One of the important factors that may hamper your progress. Many cell phone numbers have DND applied on them and thus can stop your promotion. Try to use Bulk SMS software that have the ability to crack the DND and can deliver your messages.

 

● Keep the Messages & Numbers-

 

This features if given can be of great advantage for the users. Sometimes users can require the numbers & content for further use next time thus they will definitely need saving option in the tool. So try to employ software that can save the content along with the numbers so that they can use next time.

 

So following these steps can bring success to your marketing campaign. It is very important to use the right tool for the right purpose.

 
Author Bio:
 

Priya is a Technical SEO at Hopinfirst, a Augmented Reality app development company, having a team of best app developers who delivers best Augmented Reality app solutions mainly on Android and iOS platform. She regularly contributes his knowledge on the blogging sites.

Content Marketing Is Dead: Create Content With UX In Mind

 

Content Marketing Is Dead: Create Content With UX In Mind

 

Depending on who you ask, content marketing is an evergreen strategy or content marketing is dead. No one is on the fence about this one. It’s either all or nothing.

 

However, take a moment to look at the results of your current content marketing strategy. Is it working? Is it worth the money you pour into crafting incredible pieces of content? If you’re honest, probably not. If the strategy so many experts say works is failing for you, what else is there?

 

It’s a question many businesses and entrepreneurs ask themselves. After all, would you keep buying the same Facebook ads if only a few users converted? Not at all. Go ahead and take a moment to mourn the death of content marketing. A new player has arrived and it’s changing the way everyone experiences content online.

 

Sea Of Endless Content

 

Did you realize there are over 2 million blog posts published daily? Why so much? Some of them are just ramblings from random people, but others are because content marketing is supposed to work. Of course, that number is just for blog posts. In a single minute, 400 hours of video are shared and Snapchat users watch nearly 7 million videos.

 

It’s no wonder content seems so meaningless anymore. When was the last time you remember truly engaging with a piece of content? This is why people just skim content. There’s too much out there to take the time to read anything. Plus, most of what you need to know is just in the headlines.

 

Marketing Content Doesn’t Appeal

 

People don’t like marketing content. It’s too pushy and isn’t exactly useful unless you’re looking for that specific product or service. Of course, businesses think it’s the most wonderful thing since binder clips replaced paper clips.

 

What businesses think doesn’t matter. It’s a harsh truth, but get used to it. Content marketing is dead because no one likes to waste their time reading an ad. It’s boring. There’s a reason Super Bowl commercials are so popular. They’re different from standard ads.

 

If you’re using content for marketing, it needs to be better than any Super Bowl ad and far more useful. It’s content that’s appealing and engaging that attracts readers to your business, not a rambling post about how great your products are.

 

Humans Aren’t Search Engines

 

Absorb this for just a moment. Humans aren’t search engines and shouldn’t be exposed to content made for search engines. People don’t think like search engines. They aren’t just looking for some keyword. They don’t care about keyword density or anything else related to SEO.

 

Skip SEO. Get it out of your mind right now! It has far too many negative connotations about keywords, headings and so on. Besides, who has time to truly study those long keyword reports all the time?

 

All humans want is content that focuses on them. This is where user experience (UX) starts to come into play. As the phrase implies, it’s about the user’s experience, not the brand’s bottom line.

 

Take the human search engine for instance. Article One Partners is comprised of over 40,000 researchers across the globe that does what Google can’t. The company gathers concrete data to specific queries. While Google works great for some things, it can’t solve all your problems.

 

When people read content, they want it to solve a problem or tell them something they didn’t even know they needed to know until right then. It’s the difference between content that just fills time versus content that stops time. Stop catering to search engines. If you’re crafting content with UX in mind, readers will find it. They’re much better at digging out the good from the bad than you might think.

 

The Rise Of Influencers

 

In keeping with humans wanting a more human experience with content, it’s important to cover the rising popularity of influencers. At first, a blog post might seem legitimate. It covers the basics, but wait! That’s all it does. This is sets influencers apart. They are experts in their respective fields.

 

Instead of people having to hunt down content via search engines, they follow influencers to help them find in-depth content on the topics most important to them. It’s the difference between trusting a complete stranger and your best friend. Plus, it’s all about the experience.

 

Influencers don’t just say “here’s some content, read it.” They tell their followers why to interact with. They also interact with their followers. As a result, content becomes a true experience. This is why content marketers have to go beyond content and start working alongside influencers to see their content reach the right people.

 

Influencer marketing is 11 times more effective than traditional marketing methods. That’s why 48% of marketers are increasing their budgets to focus on influencer marketing. They’re trying to help create that experience that helps set their content apart from the rest.

 

NinjaOutreach’s Twitter and Instagram influencer tools help you search for the top influencers on two of the top social networks. Instantly see the most respected influencers in any niche, no matter how popular or obscure. Of course, searching for them is only half the battle. The next part is getting them to help you out.

 

The best way is to use personalized messages, but this isn’t easy when you’re trying to contact multiple influencers. Simplify and speed up the process with personalized templates from NinjaOutreach. Not only does it make sending messages quicker, but you’re also able to fully track interactions with each message to better calculate your ROI.

 

Content Isn’t Just About Words

 

It’s not about the words you use or the frames in a video. Content marketing is dead because somewhere along the way, content lost any type of meaning. It became just words or just frames. People are better off just reading a dictionary and hoping for the best.

 

Think about the last 10 blog posts or articles you read. How much of them do you remember? Did they just seem to blend in with everything else you’ve read? Probably. If you’re lucky, one of them might have stood out.

 

Even if you pepper your text-based content with images or make your videos look like blockbuster action films, you still need meaning. If it doesn’t have the special something that makes a reader stop and go “I want to slow down and read every last word,” it’s just words and forgettable words at that.

 

Basic UX Principles For Content

 

So how do you get past traditional content marketing and create something better? While content marketing is dead, content is still useful if you do it the right way.

 

You’re not a UX designer and you don’t have to be. Most people see UX and write it off as something that’s just for web design or product design. Think about your latest blog post. Wasn’t that a product in its own right? Yes. If you answered no, take the blog post down now.

 

When you create something that your consumers will interact with, it’s a product or service. Your audience are consumers of content. Create a real product for them to consume. This means using at least the bare basic UX design principles, including:

 
• Useful – Every product must be useful.
• Usable – If a product isn’t usable, it’s useless.
• Desirable – Make people want the product.
• Findable – Products shouldn’t be overly complex.
• Accessible – Everyone should be able to use the product.
• Credible – People should trust the product.
• Valuable – Products must offer some type of value.
 

The User Experience Honeycomb should help you remember these each time you create new content.

 
User Experience Honeycomb
 

Do your current blog posts and articles follow these basic principles? If not, this is why your content marketing strategy isn’t nearly as effective as you’d like.

 

Let’s take a moment to apply each of these to a standard blog post by asking a few questions:

 
1. Is this content useful to the reader or just to the business?
2. Is the content easy to read or is it filled with big words and jargon? Is it filled with keywords or unrelated links to products that distract the reader?
3. Is there anything about this content that’s unique? Would a reader choose this over anything other blog post?
4. Is the content difficult to consume? Are their sub-heads to break things up? Are paragraphs short and easy to read?
5. Can people consume this content on any device or screen? Is it truly accessible to everyone?
6. Does this content inspire trust? Would readers feel doubtful after reading this?
7. Does the content give readers something in return for their time? Do they feel as if they received proper value for the cost of their time?
 

Content Is Its Own Experience

 

Rollercoasters, weekend hiking trips, concert festivals and visiting new countries are experiences. However, content should be its own experience. It’s rare to find content that leaves you feeling like you just had a unique experience.

 

It doesn’t have to incredibly life changing. Maybe it could be like trying your new favorite food for the first time. The idea is to create a memorable experience. This is what UX is all about. UX design attempts to take something bland and boring and turn it into an engaging experience that keeps people coming back for more.

 

This is why some blogs never have to go viral to succeed. They just continue to create content with UX in mind. Each piece stands on its own and makes readers want to keep coming back to see what’s next.

 

Naturally, this doesn’t just apply to blog posts. The same holds true for videos, infographics, email newsletters and any other type of content you might want to create.

 

Creating An Emotional Connection

 
Emotional Connection
 

Didn’t that image make you just want to hug and squeeze the cute little penguins? Who wouldn’t! That’s the kind of emotional connection your content needs to create.

 

People are naturally emotional. You could give them facts for hours, but until you say that one thing that connects them emotionally to your product, they might never buy.

 

This is why so many articles and blog posts have an image with them. It instantly grabs attention and the reader is already forming an emotional connection before they’ve read anything more than your headline. Hence, the penguin picture. Before you even read what was below it, the image had affected you on an emotional level, even if just a little.

 

Use your content to go beyond marketing. Create that connection by appealing to their problems. Give them answers to questions that constantly plague them. By catering you content to their needs and focusing on their experience, you not only build an emotional connection, but build trust as well.

 

It’s a win-win for everyone. You’re still marketing, but instead of it feeling like an annoying telemarketer, it feels more like a friend gently suggesting a product. Which would be more effective for you?

 

Give Readers A Reason To Stay

 

Once you’ve created that emotional connection, you’re not done. A romance novel is full of emotion, but it’s the underlying plot that makes readers stay. Your content needs a plot. This goes back to the value part of UX. Your content must provide value. This doesn’t mean begging them to download a free ebook or contacting you for more information.

 

Instead, give them step-by-step guidance on how to tour Paris like a local. You might casually mention your translation app for better understanding French. Instead of just pushing the benefits, you’re giving readers true value. You’re helping them have a better vacation in Paris. Instead of just seeing the usual sites, you’re giving them an insider’s look.

 

It’s this type of content that makes readers trust your business and want to see what else you have to give them. It may take several pieces of content before they make a purchase. They may also decide to never make a purchase. However, they might just help your content go viral.

 

Understanding The Power Of Viral

 

Who hasn’t wanted their content to go viral? It’s actually easier than you might think. When you create content with UX in mind, you’re creating potentially viral content. For content to go viral, it has to engage the reader. Creating content that serves as an experience is engaging.

 

This leads to people sharing the content with others. Even if they don’t buy, the people they share it with might. Think of it as organic marketing just by following UX design principles with your content. Keep the User Experience Honeycomb with you the next time you create a blog post, article or video and you’ll see that while content marketing is dead, content itself is very much alive.

 

Excerpt: Forget everything you know about content marketing because content marketing is dead and gone. To succeed, think of the user and start creating content with UX in mind.

 
Author Bio:
eric-czerwonka-buddy-punch

Eric Czerwonka is an entrepreneur and co-founder of Buddy Punch, an employee time tracking software company founded in 2013 that provides employee management solutions for any small and large companies alike – anyone with employees from startups right to corporations and anyone with a remote team to manage.

 

In the future, Eric hopes to continue to fit each problem with the correct solution through the use of technology as well as innovation. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison.

How small business can improve website traffic fast?

 

How small business can improve website traffic fast?

 

Sustaining your presence in the world of internet is a landscape that is essential for the business to survive. But this may seem challenging to a unit that not heavily expanded and also has a limited budget. Latest research shows that around 17% of small businesses tend to be active on digital marketing means and have adopted the SEO techniques. In other words, it means that majority of the units are missing out on opportunities of growth and survival.

 

At this point of time when you are forced to think that effective marketing is out of your budget, and is only for huge companies you just missed out on the techniques of the Search Engine Optimization and digital marketing that may turn to be your biggest investment, especially for the business that you need to expand.

 

While you are a small business, you may think that it is not possible for you to compete with the big brands, but there are various SEO techniques that you can use to improve your rankings and make your business a strong contender. Below mentioned are a few techniques to follow.

 

• Secure business listings on Google My business:

 

Google My business is one of the tools that is useful for small businesses, also it can be said that it is specially designed for local business. Getting listed on My Business by Google permits you to avail the details about your company online, like description, services, contact information and photos. Also ensure that these details of your name, address and phone number remain constant across all the online platforms.

 

• Focus on Long-Tail Search Queries:

 

Long-tail keywords tend to be more of a profitable idea for the search engine rankings of small businesses. What one can for keyword optimization is focus on specific, longer search queries that give an easy representation of the customer intending to buy the product.

 

• On page Optimization Techniques:

 

Optimizing on page has several of the components to be considered such as title tags, Meta descriptions and speed of the page. All of these factors affect the overall search engine ranking of your webpage. Ensure that every page on your website has a unique title tag and Meta description that involves presence of keywords and also delivers an accurate and informational description of the page. With the help of these, you can see that the search engine delivers the content to the correct users. Factors such as page speed are also considered by search engines such as Google while they rank the content of the webpage. If the page of the website takes much of time to load, then there are chances that user may not have enough patience to wait and watch the content on it. They will return back to the search results and continue their search on websites that quickly delivers them the answer to their question. Good loading speed will enhance the user experience and also reduce the bounce rate of your web page.

 

• Ask for reviews:

 

The technique of asking reviews is particularly useful for small businesses. Google considers the review mentioned while it ranks the website. The more the amount of positive review, the higher the rank your website or business may receive. Always ensure to encourage your customer to add reviews on your website, and also promote your product after the purchase.

 

• Link Building:

 

One way that you can choose to improve your ranking on the search engines is that you can show that you are an authority in your field. More the amount of high quality, relevant website links on your page, more is the amount of authority that your business or website may receive. In order to create more backlinks, all you need to do is create localized and relevant content and send it to the target market. This means you can write guest post, get along in local events or sent pages to the relevant directories.

 

Conclusion

 

Utilizing the techniques of Search Engine Optimization will offer you a landscape of benefits that can be availed by your business. These benefits are worth your investment. SEO will not provide instant results for your business, but what it will do is build a strong platform for expansion of your business in future.

 
Author Bio:
 

Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Social media services in ahmedabad.

7 Quick and Easy Ways To Your Social Media Following

 

7 Quick and Easy Ways To Your Social Media Following

 

Being a digital marketer is not at all easy. It’s not about putting random posts online or trying to spam your customers with useless content. It is about connecting effectively with the people and giving greater exposure to your products and services. As the internet becomes the domain of the common citizen where he/she spends most of his time, there can be no other place where you can increase the exposure of your company. It also helps to improve the image of your company and gives the interactive vibe, making customers feel that your company is much more approachable and friendly.

 

However, in order to increase your brand exposure, you need to have a good social media following. It’s not enough to amass a large number of likes on your post. The likes should have substance, that is, people should be intrigued and not just casually ignoring your content. People need to feel that this product is indeed something worth taking out the time and checking it out on in the virtual world. And for that, there are a Couple Of Tips you can follow.

 

Here are 7 easy methods to increase your social media following and giving the exposure your brand actually deserves:-

 

1. Do proper blogging

 

Yes, you may sneer and laugh, but when your blog produces good content; people automatically tend to look up to your opinions and trust them without any afterthought. Make your reputation solid and trustworthy, so that you can publish related content and rake in the customers. Publish good well-curated blogs which increase your standards and make you an instant hit among the people.

 

2. Provide proper content

 

The level of your blogs should always be high. You cannot slip up and publish any mediocre content on your website. It will be a negative influence of the customers and increase your field of exposure.

 

3. Connect and collaborate with other digital marketing executives

 

Sometimes, getting a good social media following on your own is very difficult. But if you really want to do well, you can always look for a little help. Connect with other well-known social media influencers and do a product review together, this will bring in a larger customer base which will start to follow and look you up in their daily travels in the digital plane.

 

4. Use various kinds of tools to bring up your social media division

 

Your social media division will require a lot of hard work and quite some effort in order to be connected to a huge customer base. But with the improvement in technology, you can have an easier life. Starting from using live stream to connect to various kinds of feedback apps, many other tools of the internet will come in handy while increasing your social media following.

 

5. Send proper emails

 

There is no dearth of emails a company executive can send in order to secure your attention for the product. However if you want to be different, you will have to rise above the rest of them. Send good emails with proper concise content, attractive deals, intriguing offers, so that you don’t make it to the trash box in one go.

 

6. Optimize your posts

 

Share your posts and tweets in a way that they have relevance with old posts hence, successfully keeping your company in a good loop.

 

7. Start a trend or create a contest

 

People love to apply online games and contests. Take advantage of the customer base’s vanity to create a trend they will want to follow or a game they would love to join.

 
About The Author
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

6 Innovative Tips that Help Your Social Media Audience Research

 

6 Innovative Tips that Help Your Social Media Audience Research

 

Are you struggling in choosing the appropriate audience using social media?

 

Statistics reveal that 14% of Americans switch their mind about an issue because of something they perceived on social media. You should research the appropriate audience for the convincing process to buy the products or services will be easy. Evolving up with an exact strategy to choose the audience will help to build a strong online presence for the brands on social media platforms.

 

Be precise when setting the goals you want to achieve. It takes time to generate traffic & increase sales on social media.

 

1. Identify Your Buyer Persona

 

At first, let’s gear up about entering into social media platforms for commercial purposes. The primary characteristics of the potential customers have to be identified to determine the perfect audience.For large brands operating across the worlds, choosing the customers from millions of people is a big deal. Building a buyer persona is an important chapter to be done in the marketing since the people are diverse. The personal approach is required to gain the attention of the customers. If your business is large and struggling to create the persona, then it requires dividing of the audience into smaller groups to build a persona profile for each. Though it requires more effort and time, the engagement would be better and you can save the time.

 

2. Research How Users Interact with Brands

 

It’s essential to understand the targeted customer’s social media inclinations. To achieve the milestone of success in social media, behavior & interaction with brands of the targeted customer is required. Referring to the famous quote “Your brand is a story unfolding across all customer touch points.” by Jonah Sachs the entrepreneur and designer. So analyzing the way the user or the targeted customer interacts with the brand is important.

 

3. Determine Your Social Media Audience Size

 

Nowadays, all social media platform has a search option used to find the target audience. Twitter has an advanced search option whereas LinkedIn allows you to search by names, email, keywords etc. Another tool used for estimating the size of the audience on Facebook is Facebook’s Business Manager. It enables you to conduct immediate market research.

 

For example, if you want to reach women in Houston between the ages of 20 to 50 who love dark chocolate cookies, Facebook Business Manager will tell you that 50,000 users match your criteria. Now you can start working with the selected audience to generate leads.

 

Another option is to begin by focusing on a narrower niche, examining different marketing strategies, and slowly showing your content to a wider audience.
Some additional tools to work with Twitter are:

 
● Followerwonk.
● TweetReach.
● Twazzup.
● Twitonomy.
 

You should also consider social media tools like Hootsuite that integrates Facebook, Twitter, Instagram, LinkedIn, YouTube, and more that enable you to maintain multiple platforms in one place.

 

4. Survey Your Customers

 

You can research the prefered audience deeply by using relevant surveys in accordance over each audience category.

 

Here are some necessary tips for creating a survey:

 
● Include puzzles that will be compelling to your audience.
● Use understandable language.
● Three to five questions that take less than 2 or 3 minutes is more than enough for a survey.
● Keep at least a couple of questions that let the audience say what they think.
● Make participation more attractive, including special bonus, discounts that drive the user to buy the products.
 

5. Research Your Audience Using Messengers

 

Despite the exponential growth of trending social messaging apps like WhatsApp, Telegram, Messenger, Viber, and WeChat, marketing specialists are not in a hurry to experiment with these platforms. According to the recent study of the buffer, only 20% of the marketers have utilised the messaging apps for marketing. You can stand ahead of the competitors by starting focusing on the messengers that allow users to have access to the brand to ask queries, buy goods & services, review etc.

 

6. Connect with Your Customers

 

Once you are done with the survey results, it’s time to leverage that knowledge to build a stronger brand presence on social media. You need to develop a well created out content plan and social media calendar, including posts for holidays, sales, special offers, and other events. Scheduling the post by analyzing the time spent by the day users is essential. Promoting your stream of business is not a straight road since the platforms & user trends are changing day-to-day. With multiple experiments, you will get the knowledge of how it works, & every new marketing campaign will achieve the success rate.

 

Conclusion:

 

Hence you might have understood how to research your social media audience. Try to implement the above-mentioned tips and achieve the success rate of your business in digital space.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

14 Excel Tips Tricks & Shortcuts Make Your Easier To Use Microsoft Excel

 

14 Excel Tips Tricks & Shortcuts Make Your Easier To Use Microsoft Excel

 

Microsoft Excel is the most popular computer-based spreadsheet, used for data recording, analyzing and manipulating. The spreadsheet makes many of our routine tasks easy to complete within the stipulated time. This is the reason why everyone prefers Microsoft Excel Training to complete personal or professional projects more efficiently.

 

If you are too searching for Microsoft Excel Course Shortcut Tips, then, here we have a list of few as follow:

 
Customize status bar
 

1. Customize status bar

 

Some features Excel status bar displays, like sum, count and Average by default. But, if you want to customize right click on the status bar, the menu allows you to customize. You can add other available features like count, Minimum or Maximum etc.

 

2. Convert big data in charts

 

Your big database can look more attractive in the form of graphs and charts. Just follow the below steps:

 
● Select the data
● Press F2 to open the formula bar,
● Press F9 to evaluate the form
● Press Enter key
 

3. Splitting the spreadsheet

 

You can access two sheets simultaneously just by clicking with the mouse. You need to follow just below steps:

 
● Go to the view tab on Menu Bar
● Select Split
● Or to Remove Split to restore a single window
 

4. AutoFill Rows and Column Option

 

AutoFill option saves your time in case of repetitive nature items.

 
● Click on File>Options
● Go to the foot of Advance menu
● Look for General Heading> click on Edit Custom List
● Add new list under New List option
 

5. View multiple sheets on one spreadsheet

 

This tool is more beneficial for the inspection purpose. Follow the underneath steps only:

 
● Click on view tab on the ribbon
● Click on the new window, then
● You will see multiple sheets
● Using Synchronous Scrolling option, you can scroll through both pages by dragging the slider bar.
 

6. Use of Conditional Formatting

 

You can use Conditional Formatting by following simple steps:

 
● Click Home tab
● Go to Conditional Formatting
● Select Data bar
● Choosing a color set in the Gradient Fill gallery
 

7. Print Optimization

 

The common problem in printing can be eliminated just by following the below steps:

 
● Go to File tab
● Put your Pointer on Print Option
● Many options will appear to change in size of the document, number of copies, print header etc.
● Optimize as per your requirement
 

8. Formula Extension

 

You can easily extend your formula just by entering in one cell. Let’s know how:

 
● Click on the formula cell
● Select the cells up to where you want to apply a formula, or
● Double click it will take it all the way down if you have continuous data.
 

9. Add Multiple Rows/Column

 

Adding multiple Rows or column now is an easy task. Follow these steps only:

 
● Select the number of Rows or Column you want to add,
● Use right-click to insert Rows/column, or
● Use Ctrl shift+
 

10. PivotTables

 

Pivot table completes your hour’s study in few minutes by showing figures in short filtration mode:

 
● Select the cells
● Go the Analysis tab
● Click on PivotTable Option
● You see the Big data in the filtered form
 

11. Combining Two Cells Information

 

Two cells information can be easily combined just by adding “&” option in cells. For example, combine “A” and “B” cell data add =A2&” “&B2.

 

12. Quick Analysis tool

 

This tool helps you work with a small dataset. Simply, Select the cells and then click the Quick Analysis tool that automatically appears in the lower-right corner of the bottom of the selection. You can quickly generate charts, tables, and graphs.

 

13. Excel Text-To-Speech

 

You can get Excel to repeat the numbers or data back to you to check for errors as you type. You can activate this feature as follow

 
● Click on More Commands,
● Go to All Commands option, then
● Speak Cells to add this function to your quick access toolbar.
 

14. Freeze Panes

 

This tool allows you to keep the row or column names static while you scroll through the data, you can freeze the panes to help keep track on the data you’re looking at. Steps to follow:

 
● Click on the cell below the column/Row, then
● Go to View tab, and
● Select Freeze Panes
 

Final words

 

Microsoft Excel is played important in all sphere of business projects. Microsoft constantly updates the app to make it more useful for the end users. But if you find any problem don’t hesitate to join the Microsoft Excel Course. Go to the training institute and learn new shortcuts to make your project easy.

 
Author Bio:
 

By profession, Aysher Ryan is a techy guy and Microsoft Excel expert trainer at Best Excel Training Institute in Singapore. From basic fundamentals to advanced core concepts, he’s fruitfully trained every person in Excel

The Advantages of Promoting Your Business through Bulk SMS

 

The Advantages of Promoting Your Business through Bulk SMS

 

One of the more up to date approaches to advertise your business is utilizing SMS. Numerous entrepreneurs are doubtful about utilizing SMS as a showcasing apparatus since it might appear to be meddling or held for specific organizations like the ringtone advertise. Be that as it may, there are numerous advantages of utilizing this advertising channel and it might be worth utilizing it for your business.

 

The primary advantage of utilizing Bulk SMS is keeping contact with your clients:

 

In the event that you as of now have the client’s contact data, you should utilize it further bolstering its full good fortune. The truth is that numerous organizations don’t contact their clients enough. Utilizing SMS is an extraordinary method to do as such and a powerful method to tell clients about unique occasions and offers.

 

The second advantage of utilizing Bulk SMS is that it can be very savvy:

 

This technique is far less expensive than utilizing direct showcasing to tell your clients about your advancement. In the event that you feel that you can’t stand to utilize coordinate mailing as a result of the costs included, you ought to think about utilizing SMS as an option. You might be astounded with the sort of results you get.

 

The third advantage is that Bulk SMS can make your showcasing advancement more compelling:

 

Studies have demonstrated that showcasing efforts are significantly more fruitful when different channels are utilized. On the off chance that you have an uncommon occasion or advancement, you should utilize numerous channels from email, sites, post office based mail, telephone development, and even SMS to expand your outcomes.

 

In case you’re thinking about hiring Bulk SMS Company, at that point you need to investigate the different programming to enable you to deal with these battles. The product will enable you to deal with a database and will enable you to try and alter the message to make it more individual. You can likewise set up follow up crusades to help the viability of your battle.

 
Author Bio:
 
Dixit Soni is the Digital Marketing Manager at HSP Media Network, a Email Marketing Service Provider in India. He is responsible for digital marketing activities that have to do with communicating, creating and delivering offering that have value for clients or enterprise partners.
 

5 Social Media Techniques to Boost your Website Traffic

 

5 Social Media Techniques to Boost your Website Traffic

 

To be very frank, Social media has gone bonkers today. Right from the day you are born, to the selfie you just clicked in your bathroom, it has everything that needs to know about you. If we look at it, social media is a big creature with billion different brain that has information about billions of people that are active on social media. So businesses today are like “Hmm. Let us capture that!”. Companies today are investing half of their budget for social media content to gain attention and traffic that could turn units into money. Social media is the one and only, undoubtedly, unequivocally, the best dimension to your consumer’s undivided attention. Now there are the best and worst ways to do it. What are those social media techniques that will boost your website traffic and that will make your boring business look interesting!? Let’s explore!

 

Visual is king

 

No matter how much you argue about written content or copy that persuade people, it is the visual that attracts people the most. Create enticing and tantalizing visuals that will evoke a sense of excitement in the consumer and force him or her to click the ad or post. Now in the vast traffic of social media, brands are vulnerable to get lost. Make sure you have the right and dynamic visual content in place that redirects the audience to your website!

 
Visual is king

65% of the information people recollect are from strands of Visual Content they came across.

 

Use Instagram

 

If any brand, A-N-Y brand, fails to recognize the power of Instagram, they won’t take off. Instagram has become the hub of lifestyle and trends. You have a tsunami of Influencers and celebrities promoting brands and products. Again, visual content rides Instagram. Make your Instagram page engaging and compelling through which you can redirect your audience to the website. Design your content to suit the Instagram euphoria. It will get converted into traffic multifold.

 
Use Instagram

There is a rise in the percentage of Adults using Instagram since 2012

 

Make your content shareable

 

What you put out there counts. It is equally important to make the content mobile-friendly as the majority of people using social media access it through their phones. Make your content easily shareable. Design your images, posts, and ads according to the platform and device it’s going to channelize into. The audience will remember and share your content if they get easy buttons and options to share.

 
Make your content shareable

The annual digital ad budgets for mobile content in 2016 was 51%

 

Optimize content differently for each platform

 

Every platform works differently. You need to sit and plan what content will go on which platform. After that, strategize the optimization of content for each platform. It will give you a radical edge on gaining maximum momentum of visibility, readability, and shareability on social media. Some platforms are visual worthy. Some encourage copy that can turn visuals into an exciting piece of storytelling. Strategize. Optimize!

 
Optimize content differently for each platform

Make the best use of content marketing platforms like Storify, HubSpot, Klout, BuzzSumo, Scribble Live, etc.

 

Timing matters

 

Right from the content, to the nature of that content, to the effectiveness of it, you know what is equally essential to accelerate traffic to your website? Timing! People run on schedules. And they keep one part of the day to engage in social media activities. If you treasure the benefit of that, you will be light years ahead in gaining traffic to your web blog or site. Use social media to give out content to consumers in stipulated timings which will effectively work in how they see and receive content. In case of that, you need to have insight into your audience’s timing to crash into social media. Use that chance to post your content and get responses quickly.

 
Timing matters

Statistics show a majority of people hopping on to their social media profiles at night after dinner.

 

Get on Instagram. Get your visuals running. Upload that post on time. Schedule your content for different platforms. It will get your web traffic up and running. Social media is the biggest pool where you can find potential consumers and massive traffic. Inviting that undivided attention is valuable. There are lots of brands that lose out on pulp when they don’t pay attention to social media.

 

Give value!

Make that click worth something!

 
Author Bio:
 

Mudabbira Khan is an English Hons. Graduate. She is passionate about writing, blogging and currently working as contributing editor on various portals like BestKodiAddons.info, TheArticle.in and few others.

How To Be Creative with Your Email Campaign?

 

How To Be Creative with Your Email Campaign?

 

Email marketing is still one of the most tried and tested pillars of digital marketing, and ways to reach customers.

 

Different marketing trends have come and gone, but email marketing still stands as a steady source of traffic and conversions.

 

According to Campaign Monitor, email marketing delivers an ROI of 3,800 percent meaning about $38 are made for each $1 spent in an email campaign.

 

Drumming up inspiration for new ideas isn’t easy either, but, with the same routine, your email campaigns tend to have stale content, become flat, and the performance suffers.

 

There are many tools and creative ideas you can use to get the wheels turning again, inspire, and improve your next email campaigns.

 

What follows are some creative and interactive ideas you can use in the never-ending fight to stay fresh, while keeping your audiences engaged.

 

You can pick what appeals to your own audiences and put your own spin on them.

 

1. Try new things

 

The fear of the unknown is real, especially when you’re not sure how your audience will take your new spin on email marketing.

 

However, not everyone gets it right at their first try so there’s need to iterate, improve, and adapt.

 

As long as you know your audience, and focus on each individually, you can try out new things and bring your email campaigns alive.

 

2. Observe punctuality and spark their interest

 

Bringing traffic and conversions remain the top challenges for any business. Email campaigns are driven to aid these.

 

Maintain strict schedules for your campaigns to make these more effective.

 

People tend to wait eagerly for future editions of different content types, so why not emails? Keep your content interesting and if it appeals to your audience, they’ll yearn for the next one all the time.

 

Set a date, topic, and theme, and stick to this routine. It makes your campaign seem reliable.

 
Observe punctuality and spark their interest
 

3. Animate, Animate, Animate

 

GIFs are probably one of the most popular animated tools you can use in your email campaigns. They’ve become building blocks on the web and are interactive, fun and engaging.

 

They blend anywhere, cost almost nothing, and can deliver powerful messages easily, as they draw the attention of your audiences.

 

Find GIFs that represent what you want to communicate or convey. Improve your email campaigns by designing them creatively. Recipients love to see something different all the time.

 

4. Use imagery

 

We cannot overstate the fact that a picture is worth a thousand words. But this doesn’t just mean picking any image and pasting it to your campaign.

 

Find images that work and that would perform better, then make iterations while gauging performances of the content.

 

These constant alterations ensure that you reach the best conversion rates from your email campaign.

 
Use imagery
 

5. Add social proof

 

There’s nothing like free marketing and more so from user reviews. These boost your popularity, giving users opportunities to chime in while sharing what they think.

 

Positive user reviews help spread the praise from others about your brand. You can check out social media channels like Twitter or Facebook and others to pick a few positive reviews and use them in your email campaigns.

 

This is a great way to do it as getting people to write reviews isn’t easy – not many are willing to do it.

 

6. Video

 

You cannot underestimate the power of video content.

 

Showcasing videos in your email marketing campaigns increases engagement and interest in users, helping the emails get better performance, while reaching a wider audience.

 

Embed videos but make sure they’re as easy to play as possible, by setting them up to play once readers click the play button. Videos help increase overall value and engagement metrics.

 

Conclusion

 

Email marketing is both powerful and can deliver conversions affordably. If you want better performance and results from your campaigns, don’t stay in the rut.

 

Use these and other ways to format and/or present your email content so your campaigns don’t stagnate.

 

Get innovative and deliver emails reliably to keep your audience tuned in to your brand regardless of the clutter and noise around them.

 
Author Bio:
 

Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts. She is long associated with Mofluid.

Stimulate Your Business Revenue With Bulk SMS Marketing

 

Stimulate Your Business Revenue With Bulk SMS Marketing

 

It is believed that , Everybody knows about SMS Marketing because there is no one who has not received any SMS till date. Mostly every individual is using mobiles whether it be a smartphone or the simple one. The text message has been working in the market for 25 years. So it’s a well-known fact that everybody is aware of SMS or text message. But did you ever think why people/ businesses/organisations use SMS marketing? It is so because SMS marketing is the easiest, effective and cost-saving way to boost the revenue of any business.

 

The reason behind choosing SMS marketing to stimulate revenues

 

Every business wants to expand their customer base because of which they spent money on advertising. But to spend money smartly is the key to achieve success. Advertising can be done in many ways like email marketing, spending money on hoardings etc but it is not that much effective as compared to SMS marketing.

 

Businesses are opting for SMS marketing to reach to masses. As open rates of SMS is much more than any other medium of marketing. Every second individual has opened the SMS in 3 minutes after receiving it.

 

As SMS has highest open rates so it is obvious people are willing to read those SMS. When people read promotional SMS they will get attracted to deals and offers mentioned in the SMS and if they want to avail those deals or offers they will surely buy it. In this way, businesses grab the attention of customers and get the gateway to generate revenue. Thanks to advancement in communication and telecom industry because of which businesses are able to reach to their customers easily.

 

Let us understand how this unique technology works?

 

First of all, one has to understand how and from where these SMS have been come from? Does it come directly from the organisation, shop, retail outlet? Or there is some technology behind this? Your answer is here is, yes there are many Bulk SMS gateway providers available in the market which is accountable for all the operations.

 

They have a robust setup of smpp server, smsc platforms to serve bulk SMS services. They provide transactional as well as promotional sm according to your needs. On behalf of the company, these service providers send SMS and they get paid by the companies/ organisations.

 
For example:
 

suppose “X” is a fashion outlet and want to promote their fresh arrival stocks to their customers so for it “X” will hire “Y” which is a bulk SMS gateway provider company. “Y” will send an SMS with the name of “X” to its customers.
X is hiring Y because they don’t have that technical platform which Y has. So X will pay To Y to do this campaign.

 

Why is bulk SMS marketing beneficial for businesses?

 

The best point about promoting through SMS messages is
it will connect directly to your customers. This SMS advertising campaign has the highest open rates. Businesses don’t have to look for TV, newspapers, or other various platforms for advertising as SMS marketing is the most cost-effective and reliable advertising and promotion platform.

 

We have understood how SMS marketing helps in achieving customers attention, boosting sales and generating revenues. But there is one more important part of SMS marketing that people usually don’t know about it that is Reselling of SMS.

 

Many bulk SMS gateway providers facilitate with Bulk SMS reseller program. In which they have provided the facility to resell the SMS. This could be beneficial for those who wanted to earn money without having much investment. So if companies want to earn more or they can purchase SMS from the bulk SMS provider and resell to other after including their profit margin.

 

In this way, SMS marketing works in the field of promotions and advertising.

 
Author Bio:
 

Greetings!! Myself Asmita Mishra, a person of letters performing with MsgClub for last 3 years as a wordsmith. Being a columnist, I am immaculate, pristine and full of ingenuity. I am symmetrically flawless in both technical and non-technical content crafting. My endeavor in undertakings is to convey and furnish the attributes of every aspect of my work. MsgClub is the leading company provides bulk SMS solutions, voice SMS, missed call services and so forth. for any assistance reach us at [email protected]. It will be our pleasure to assist you in any manner you want.