5 Ways to Market Your Business Online

 

5 Ways to Market Your Business Online

 

If you have decided to market your existing small business online, then you are on the right track. In present times, seven out of every ten people choose their service providers online. So, it does not matter whether you run a salon, restaurant, grocery store or any other business. Taking your business online can significantly help accelerate sales.

 

However, most small businesses do not explore this arena, presuming it to be expensive. Still, with the right digital marketing plan, it can be a lot more cost-effective than traditional marketing. So, to help you get the most out of it, here are some highly effective ways in which you can market your business.

 

 Start with the Right Foot | Get an SSL Certificate

 

Your website is always at the core of your digital marketing plan, and the first step is to make that appear safe for the user to explore. That’s because you are going to provide a link to your official website in business listings, social media campaigns and everywhere else. So, you don’t want your website to shoot out a safety warning to the reader in the URL box. To make your site appear safe, you need to install an SSL certificate on your server. Another benefit of doing this is that you improve your chances of ranking better in search engines.

 

 Find the Right Social Media Platform

 

To run a successful digital media campaign, you need first to identify the social media platforms on which your target audience is most active. You can do this by considering the geographical location and the generation to which your prospective customers belong. If you are catering to a mixed bag, such as millennials and Gen X, then consider running social media campaigns on multiple platforms. The ideal ones for millennials would be Instagram, and for Gen X, you can count on Facebook.

 

 Cling on to a Micro Niche

 

To take your existing business online, you need to have a website with high-quality content that is focused on a micro-niche. That’s because SERPs rank such websites better than the rest and that’s precisely what you want. So, if you are an Attorney, then you would want to go a step further and classify yourself by your specialization and post relevant content.

 

 Blog with Laser-Focused Content

 

When you are trying to drive a specific category of people to your website, make it a point to publish laser-focused content that is directed towards them. So, if you sell toys, you do not want those interested in mainstream sports to find your website which sells plastic baseball bats for 4-year old. Likewise, if you sell pet food for canines, you do not want those who own a cat or a raccoon to find your site. Even if they do, it’s only going to bloat up the traffic statistics and isn’t going to help your business make sales.

 

 Bulk Emailing and How to Avoid the Spam Folder

 

A little over a decade ago, you could shoot out sales-related emails, and there was nothing that the recipient could do about it besides reading or deleting it. However, now, sales-related emails barely make it to the inbox and mostly end up in the spam folder. Nonetheless, bulk emailing is essential and works great, mainly if you have a pop-up that collects contact details of those interested in your posts.

 

So, you need to send out emails but also avoid things that can make them appear spammy and here’s how you can do that. Always keep the flow regular and avoid exclamations and loud fonts to avoid being noticed by the spam filters. Also, avoid words like discount, sales, urgent or anything else that indicates its related to selling or marketing.

 

Finally, you need to limit the links, compress the images and offer the recipient the option to unsubscribe. After you have done that, try to send yourself an email and check if it is being marked spam. Mostly it won’t, but if it does, then here’s a trick that could help. Please enter your business’ physical address in Google My Business and include it in your emails.

 

Final Takeaway

 

Most of the marketing strategies mentioned above are free, and the only thing you may have to pay for is the content. You can even get an SSL certificate with a bundled web hosting plan else; you can purchase it from SSL providers. Now that proves how cost-effective it is to market your business online, and when you are a small business, these strategies work exceptionally well.

7 Ways to Protect Your Online Business

 

7 Ways to Protect Your Online Business

 

Proprietors are the ones who undertake risk and are constantly involved in the process of innovation and discovering new business opportunities. The number of people entering into online business is on a rise mainly because of the alluring prospect it promises. The radius of customers for an online businessman is not fixed but can increase substantially over time. Many get inspired to go for an online business because of the immense freedom it offers with respect to the working hours, technology, the workplace, low initial capital investment and the scope of accessing the huge market across the world.

 

But in this digital era, it is of paramount importance to protect the online business as accessing the private commercial information is an easy-breezy job. Around 33% of such business faces the risk of cybercrime. Internet, being one of the basic necessities of the commercial world today there is no way it could be avoided by someone wishing to reach out to a wide range of customers. So the best option is to protect the online business from hackers in the following ways:

 

1)Using a Virtual Private Network (VPN) – Majority of the business today demands online commercial communications and transactions with the clients. VPNs help to affix an extra security level by converting data into code in order to restrict unauthenticated or unauthorized access, hiding IP address and camouflage traffic issues. A variety of VPN is available in the market characterised by a varied list of services. One should avail the one which suits his/her business need.

 

2)Convert to HTTPS – HTTPS stands for hypertext transfer protocol secure. It can be interpreted as a secure communications agreement that offers an extra level of security between the client’s web server and browser. Thus, the data conveyed is backed up by security and its privation is ensured.

 

3)Keeping site up-to-date – Unmarked applications are easy to be targeted by the fraudsters. They look for unpatched sites with the help of automated internet bot. Thus it is of unparallel urgency to keep the softwares, upgraded with the latest version of security patches. Setting all the software programs to install updates automatically is the best thing to do.

 

4)Safeguard passwords – The very first step of ensuring internet security is to set a rather tough and solid password. This ensures singular protection to the commercial data and files of a business entity. The passcode should be formed by uniquely mixing letters in uppercase and lowercase, numbers and symbols and special characters. Further setting 2-step verification while signing in is considered to enhance security.

 

5)It is important to backup important data on a regular basis – Entrepreneurs going for regular back-up strategies are likely to save themselves from the misconduct of the hackers. In case of any malicious activity, one can restore the data in no time and continue the business activity without any sort of interruption. Adopting old school practice of storing the files in a CD or a pen drive rather than in an online platform could be of help on many occasions.

 

6)Imposing a security scheme – Employers must keep an eye on what his employees are surfing or downloading. Setting restrictions on the range of employees’ accession to items not related to work is very important.

 

7)One should possess knowledge of the trend of fraud – One can be cautious of little things like the name of the email providers, email domain label and client’s previous order history. Businessmen should invest in organising training to recognise the patterns and style of hackers. Experience teaches personals to recognise specific patterns of fraudulence and helps them to be vigilant. The hackers mostly aim at high valued products as they yield maximum profit and provide such delivery address which is out of reach for verification.

 
Author Bio:
 

HSP Media Network – India’s No.1 Media Marketing service provider Company. Bulk SMS provider company.