5 Innovative Ways To Market Your Brand/Business
Are you looking for ways to market your brand/business without spending vast amounts of money on promotions and advertisements?
Of course, you are! Who doesn’t want more customers, users, or subscribers rapidly and without spending a lot of money?
Interestingly enough, the way to build up a huge customer base is not to out-spend your competitors. Rather, it is to promote your products creatively and apply out of the box marketing strategies like virtual birthday celebration ideas. This is going to serve you with much better results than money could ever do.
Here are 5 innovative ways you can market your brand/business and start the growth of your business:
1. Set up a ‘Google my business’ page:
Earlier, potential prospects used to Google the brand’s name and then head directly to your website’s homepage. But now, web-searchers devote more time looking at your google my business page before they decide if they want to visit your website or not. Your GMB page, aka, knowledge panel, is now your new homepage.
Web-searchers use this panel to see your photos and videos, read through reviews, and check out the FAQs. The customers can access all the information they need from the GMB page. Therefore, you must keep track of it. Regularly update the photos and videos and post responses wherever you find necessary to keep your clientele updated. You should also rename the media files with popular search phrases to maximize the search results!
Also, another amazing feature of GMB is ‘Google posts.’ It can be used to promote events, offers, or any cool details that you might want to share with your customer base.
Remember that Google posts expire every 7 days, so be sure to create a new one every week. Also, keep in mind that you have an appropriate post.
For example, if you have an escape room business, your post could be about a special event that you have organized or special holiday discounts.
To conclude: It is essential to have a great Google my business page more than your website because the GMB page is your first impression, and first impressions do matter!
2. Have more customer reviews:
Good reviews are crucial for any business! Reviews can help entice new customers by sharing their experience with your brand. Reviews allow you to build a positive brand image and a good online reputation.
If you are an escape room brand and the customers write in their reviews how much fun they had or how amazing they found the games to be, future customers will trust your brand more and choose your brand as their preference.
Remember to never ask for reviews directly from customers. Give them subtle reminders about where and how they can post reviews.
Example: We hope you had a great time with us! If you did, click on the link to share your thoughts with the world.
To conclude: it is essential that you boost your reviews because this builds up the customers’ trust, and therefore, it is a great marketing strategy.
3. Build up a partnership and minimize your competition:
Right now, there is a great influx of businesses in the market. This adds to the competition. If two people are selling the same thing with the same quality and price, then the probability of your brand getting selected by the customer is 50%. Similarly, the more the competition, the less the odds of your brand to get selected.
But what if you join forces with your competitors and distribute the opportunities equally?
For example: if a customer has played all the escape games at your facility, they won’t return to play them for a second time because they already have cracked the mysteries! That is where partnership comes in.
You can suggest to the customer the escape room you have partnered with, and your partner can do the same. This technique will not only reduce the competition but also help in generating more revenue.
To conclude: Partnering with other brands can drive more customers to your business. It is a win-win situation!
4. Target your audience wisely:
A brand needs to know about the age group of their target customers. This will help you promote on social media platforms used by people of that age group. If your target customer base is families, then you should promote yourself on Facebook; if they are young adults, then the platform you should be promoting yourself on is Instagram.
To conclude: You must identify your most popular client base and entice them through social media platforms. This can make a significant impact on your business!
5. Use digital marketing techniques:
Gone are the days when people used to stand and take a look at billboards or read through a flyer. The traditional advertising methods have indeed lost their importance.
This is the digital marketing era, and you need to step up your digital game to stay in the competition.
If any of your competitors are appearing higher than on the Google search results, they are probably spending a lot of time on their digital marketing to brag the top position. Search engine optimization (SEO) methods can help to boost up the ranking of your website and hence your business.
For example- adding keywords on your escape room website like ‘best escape room in (city name)’can help attract more web traffic.
To conclude: If you have no idea what SEOs are and how to use them, you should seek help from a professional because these are essential for your digital marketing.
Charlotte Lin is a content creator at escaperoom.com. She’s a passionate young woman, mother to an amazing nine-year-old, and an avid reader. Over the years, writing has helped her explore and understand the world as well as her own self. She loves to travel, meet new people, and spend quality time with her daughter. You can find her on LinkedIn.