6 Successful Branding Strategies That Work in Business

6 Successful Branding Strategies That Work in Business

 

A business is not a business unless you give it a chance to grow. Development is fundamental and the means of achieving it are numerous. Still, you don’t want to look at all of them individually. There’s one thing connecting all the steps you need to take in order to improve your business- it’s called branding strategy.

 

Branding strategy is crucial for the success of any business, no matter how big or small. The goal is to be better than your competitors and outsmart them and while drawing new customers and providing a great service to the existing ones. To help you do it, we’ve put together a list of successful branding strategies that work in business.

 

What is Branding Strategy?

 

We have to start from scratch. Before looking into concrete branding strategies, we need to understand what exactly they stand for.

 

A branding strategy is a long-term plan you have for your company. It includes defining your brand identity, goals in business and the combination of all factor which make your company what it is.

 

It is almost like an X factor- you can’t pin it down, but you know it’s there and you know you need to have it in order to grow.

 

Take a look at the steps you need to take in order to make your company recognizable and successful.

 

1. Your Mission

 

Let’s start with the obvious: selling your product is what you strive to do. But, it’s not your mission.

 

Your mission is about your clients and customers. It’s about what you offer to them and how you make their lives better.

 

Here’s how Samsung defines their mission: “Inspire the world with our innovative technologies, product, and design that enrich people’s lives and contribute to social prosperity by creating a new future.” Now, that’s a mission!

 

Define your vision and purpose in the world with the people in mind. How are you making their lives better?

 

2. Style

 

Think about style as giving your brand a voice or even making it a real person. What is he like? Or is it a she? Is he funny? Poised? Serious?

 

Look at M & Ms. Their brand is colorful, upbeat, funny, cheerful and simply happy! They use vibrant colors and humorous advertising. This is the style they chose, and they stick to it.

 

That brings us to style consistency.

 

Once you define your voice, make sure to nurture it. Show voice consistency in your adds, social media posts, brand image and everything that comes along.

 

To put it simply: M & M’s posts funny memes on their Facebook. Samsung doesn’t.

 
To put it simply M Ms posts funny memes on their Facebook. Samsung doesnt
Source: M & M’s Official facebook page
 

3. Keep an Eye On the Competition

 

The business world is full of rivalry. There’s Coke vs. Pepsi, McDonald’s vs. Burger King, Apple vs. Microsoft and many more branding wars going on.

 

In order to be the best, you need to know who to beat.

 

Make sure to find out who is your biggest rival in the market. Do a little bit of spying:

 
• What do they offer?
• How are they threatening you?
• What is their brand identity?
• What is their style?
 

Once you gather all the information, you’re ready to fight.

 

Build your strategy with the competition in mind, not around it. Show your uniqueness and maintain your image, while paying close attention to their moves. Be ready to strike back, if they give you a reason to.

 

4. Social Media

 

There’s no way you can even think about successfully building your brand if you don’t have all the major social media covered.

 

Social media is simply inevitable in your strategic planning. Here’s why you need to be active in that aspect:

 
• billions of users from all over the world
• connecting with your customers
• attracting new ones
• advertising
• making your brand image & style shine
 

There’s a lot of writing on social media, so make sure you keep it professional all the way. If you want to avoid any mistakes, typos or oversights in your written content, you can try online writing services such as Rewarded Essays, Supreme Dissertations, Grab My Essay, Rated By Students or Hot Essay Service. They can edit, proofread and even rewrite your content if necessary, to ensure maximum accuracy.

 

5. Know Your Customers

 

There are people out there who might be huge fans of your brand. Reach out to them, and find a way to thank them.

 

Here’s a couple of ideas about what you can do to reward your customers:

 

• Respond on social media

 

Try responding to kind words as much as you can. People love when they hear back directly from their favorite brand. Be responsive, and thank them. It will make them love you even more.

 

• Organize giveaways

 

Reward your loyal fans by giving out some of your latest products. They deserve it.

 

• Create a loyalty club

 

For your most faithful customers, you need to come up with privileges such as discounts, pre-ordering of your newest products, coupons etc. They need to know you are thankful for their loyalty.

 

Do whatever you can to let your customers know you’re thinking about them. This will create an emotional bond between you and then you have them for life.

 

6. Customer Service

 

Investing in your customer service is a must. There’s nothing worse than having a bad experience with your favorite brand’s customer service and vice versa.

 

What can you do to improve it? Take a look:

 
• train your employees to reflect your brand’s style, create emotional bonds and be devoted to your customers
• develop live chat customer service
• ensure quick response time
• make the experience simple and convenient
 

If you have professional, attentive and efficient people managing your customer service department, you have nothing to worry about. If you don’t, do something about it, before it’s too late.

 

Conclusion

 

The business world is like a tank full of sharks. Either you become a shark, or you get eaten by one. In other words, you have to be the one to beat. Having a successful branding strategy is one way to do it.

 

We’ve given you some pretty useful and efficient strategies you can employ immediately. So, don’t waste any time and get to work. Define your goals, determine your style, take care of your customers and watch your business grow!

8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing

 

When you embed a video to your content it effortlessly boosts your marketing results. While it is a proven fact that people remember things longer what they see instead of what they read. Thus, adding a video to any form of content could be a useful addition that not only helps the user remember the content for long, but it also delivers better results when it comes to SEO and overall marketing efforts. Here, you can add explainer videos related to your product & services or add another type of videos that help the user understand the message you want to convey. In this article, we have discussed 8 powerful reasons why you should use video marketing in your overall marketing efforts for better results.

 

It Engages User

 

The best part about video in the content is that it helps increase user engagement. People tend to attract towards video content more as people usually remember things longer when it comes to visuals. Here, you can create compelling explainer videos for your users and embed them in your content so that more & more people watch it for information.

 
It Engages User
 

It Reduces Bounce Rate

 

Bounce rate in simple terms is, the percentage of people who have left (or bounced) your site after entrance without clicking on any other page. As we said that people love videos & visuals. When you have compelling videos embedded in your article, people will more likely click on this as people prefer video content more as they remember it for a long time. Once someone will click on these embedded videos you will also see reduce in bounce rate significantly.

 
It Reduces Bounce Rate
 

It Increases Average Time on Page

 

Average time on page is one of the important aspects when it comes to overall ranking on search engines. With videos ranging from few seconds to few minutes, you can keep users engaged on the site, ultimately increasing the average time on page. This simple trick will help you yield better results effortlessly. Further, to create engaging videos you can use best video editor apps for instant results.

 
It Increases Average Time on Page
 

It Will Help Deliver Better SEO Results

 

What if people come to your site and bounce back without clicking on additional links or content. It is a sheer waste of marketing budget as you were not able to turn a visitor into your customer. Here, probably you have a lot of products & services that you could have offered to that visitor but once he bounced back from the page, all efforts went in vain. With compelling explainer videos, you can hold back these visitors and turn them to your customers.

 

Get Better Visibility on Search Results

 

For almost every search query Google displays search result from YouTube as well. Thus, when you have video content for your product & services or for intended keywords then there are high chances that it will be ranked high in the search results. In addition to that, YouTube being a #2 search engine in the world also offers a lot of scopes when it comes to engaging with users.

 

Increase Shares

 

When was the last time, you watched some amazing video and you didn’t share it on social media networks? Nope, Right! Well, engaging videos increases the chance of more and more shares that means more engagement with users and more promotion of your product & services. In addition to social media networks, people also share these videos on IM apps like WhatsApp, Viber etc. where you get more and more exposure effortlessly.

 
Increase Shares
 

Increase Conversion

 

People can easily connect to content furnished in the form of a video where someone is explaining the features & benefits of the product or service. They are more likely to buy that product or service as they have built an emotional connection to the product or service watching that video. Thus, video marketing also increases the conversion rate.

 

Approach Users Across Language Barrier

 

The next biggest benefit of video marketing is that it works well across different channels across language barriers. Here, the user may not understand what you have written about your product or service, but he will easily understand a message you want to convey through an effective and engaging video. Thus, it helps you broaden your reach effortlessly.

 

Conclusion

 

The best part about video marketing is that it delivers the best results in the least efforts. Here, you need to produce a quality content video that could deliver the message clearly and people will be attracted towards it with better video marketing. While there are a lot of other aspects as well when it comes to video marketing, but this is one of the best sources that yields high results. In this article, we have discussed why you should use video marketing for better results. If you know more such reasons, then feel free to comment below.

 
Author Bio:
 

Srishti Shreshth is a technical writer and a tech lover, she keeps an eye on new releases for android and iOS devices. She loves to hands on and write about gaming apps such as Windows, android and iOS apps.

5 Tips To Create Successful Digital Transformation Business Strategies

 

5 Tips To Create Successful Digital Transformation Business Strategies

 

Digital Transformation? Have you heard it or read about it somewhere? If you are a C-Suite executive, you might surely be able to relate to it because it is one of the hottest topics under discussion among C-Suite executives these days. A survey conducted by Lopez research bright to light a startling fact that almost 60% companies agrees that their digital transformation efforts are moving at a slow pace.

 

Digital transformation is no walk in the park for any company. It requires you to move people, processes and lay the foundation for technological change while ensuring that company keeps functioning at an optimum level. Let me explain it with an example. For instance, Amazon wants to continue its domination in E-commerce space so it will have to keep on reshaping its store based on how the future of E-commerce will look like.

 

TaskQue, a task management software shared a useful article that help you keep pace with rapidly changing technology trends. The same formula also applies on all the industries so irrespective of which industry your business lies in, the more adaptive you are to change the better it for your business. As they say, “Change is the only constant.

 

Here are five sure fire tips that will help you create a winning digital transformation strategy for your business.

 

1. Focus on Delivering Personalized Experiences

 

Every user is different and has a different intent. If a thing satisfies one customer that does not mean that it will do the same for others. When you are digitally transforming your company, you need to keep that in mind. Cloud makes digital transformation easier. Apart from cloud’s ability to scale, flexibility and ability to deliver new business models, you can also use it to personalize experiences, which your users are demanding these days. With useful data and actionable insights, you can gain context that will help you personalize the experience in a way that users will love.

 

2. Keep An Eye On Behavioral Changes

 

When you are going for digitally transforming a company, you will change the process or modify it then, you expect better results from it as compared to your previously implemented processes. Don’t expect your new processes to deliver results overnight. You need to be patient and persist with the new process for a long time for it to deliver results.

 

To ensure smoother transition, you have to make sure that you keep a close eye on behavioral changes. The way the behavior of the users change will tell you whether they are happy with the new processes or dissatisfied with them. Considering the behavioral changes, you should create a simplified process that can easily be repeated.

 

3. Avoid Centralization When It Comes to Data

 

With so much data on our plates, efficient data management is at the heart of successful digital transformation. With data coming from multiple sources, universal data ocean or lake concept somewhat seems impracticable in today’s digital world. Data management challenges includes the risk of security breaches when moving data from one place to another, copying data and making sure it is in the right shape but all these can be overcome with the right tools. You don’t need to worry about centralizing your data anymore. With ERP systems and BI tools, you can easily integrate data and manage it effectively without going for data centralization.

 

4. Create New User Experiences Catering to User Expectations

 

Few years back, user experience designers used to focus more on UX design optimized for touch, app store and smaller screen. Today, things have changed dramatically, and the focus is slowly shifting towards conversational and voice-based user interfaces, digital overlays with augmented reality and virtual reality. Throw in new input methods such as pen and gesture into the mix and you have a daunting challenge on user experience designers’ hands. The best way to overcome this hurdle is to create new user experience based on user demands.

 

5. Harness the Power of Supply Chain Data

 

Companies interested in delivering a great customer experience should take advantage of supply chain data. Sadly, sales and customer service professional don’t have access to supply chain data, which is why they could not fix supply chain related problems that customers face. This may include anything from finished goods inventory, availability and transportation timelines. You can easily fix all these issues by connecting them to CRM system. This will enable the employees to deliver useful insights to customer regarding any issue they might be facing and also tell them how long it will take to resolve this issue. This can cool down and angry customer and keep them hopeful and informed.

 

Which digital transformation business strategies do you use and why? How do you digitally transform your company? Feel free to share it with us in the comments section below.

 
About Author:
 

Irfan Ak is a digital marketing manager of Branex – a Toronto web design company & a guest blogger on various websites. He helped many companies with my strategies and services. He is also has worked with various other brands and created value for them.

7 Most Outstanding Local SEO Tools To Improve Your Ranking

7 Most Outstanding Local SEO Tools To Improve Your Ranking

 

In simple words, Local SEO is the tactic of search engine optimization, which helps websites to appear in Google’s top search results in a particular location or area. If implemented properly, it helps companies to beat the competition & earn plenty of business opportunities every day, week, month & year. If you seriously consider changes in the mobile use for Internet search, local SEO is something that should be taken seriously particularly when your bread and butter comes from a specific area.

 

If you perform all the activities of local SEO manually, then it will take lots of time to optimize websites and obtain the desired results. Therefore, SEO professionals look for handy tools to automate their SEO activities and increase their productivity. So, we have listed the top 7 outstanding tools for local SEO:

 

1. Placeable

 

It is one of the best SEO tools for all those digital marketing professionals who are involved in the SEO work. With its help, you can easily automate the process of updating your location data without requiring any human intervention. It also enables you to make improvements in your content and get it published automatically on your landing pages.

 

2. Whitespark Local Citation Finder

 

It is an all-inclusive local listing management tools that deserve your attention. Apart from this, this tool automatically suggests you about the places where you should list your business to complement the local SEO practices and gain more business opportunities.

 

This amazing tool has a number of features, such as discover create link opportunities, monitor local search rankings by the city, options to get customer feedback and online reviews and many more. By using this tool, you can easily beat the competition and win the game of local SEO.

 

3. Google Voice

 

To attract the maximum amount of quality web traffic seems to be the main purpose of SEO. But, always keep in mind that business success is not measured only by traffic. You need to have a solid plan to turn visitors into premium customers. If your business involves frequent phone calls to potential customers, then you must be knowing how important it is always to be in touch.

 

With the help of Google Voice service, customers will be able to reach at your products and services via a single number. This tool will combine all available lines, allowing you can listen to voice messages and call abroad at low rates.

 

4. Google Alerts

 

For most people, the benefits of this tool are not immediately clear. The possibilities of Google Alerts become available when you become totally familiar with the service. It gives you important notifications about your competitors. Based on specific settings, you will have automatic notifications about competitors and launch local SEO activities accordingly.

 

5. Google Trends

 

It is a fairly effective tool for all digital marketing professionals. Google Trends provides them an opportunity to learn about popular topics. Apart from this, with the help of “Actual Queries”, you can enter into the search an arbitrary keyword or topic name and see how they are performing. If you have a blog for social networking websites, using Google Trends, you can easily find out what’s happening in the social media world and do SMO for your local business accordingly.

 

6. Google My Business

 

Always keep in mind that local SEO is becoming a serious business all around the world. Especially, small companies that are focused on the local audience simply need to build a reliable strategy for website promotion. The starting point of this strategy is most often the My Business tool- wherein a description and other information about the company is added so that potential customers can easily find out everything they need: time of work, address, and telephone numbers.

 

As per a data, 50% of users who access sites from mobile devices go to the stores of these companies on the same day and make transactions if they are satisfied with the offered products. As a business owner, you must always keep in mind that Adding business information to Google My Business is not a guarantee of high traffic to your site or offline store. It only helps users to find you both online and offline easily.

 

7. YouTube

 

If you want to get speedy success in local SEO, it is very important to create and distribute video. Using YouTube as the main video marketing resource has many advantages as YouTube has the largest user base among all video sharing services. Apart from this, popular videos on YouTube is often ranked high in Google search results.

 

So, when struggling to push your site to the top of the rankings, your YouTube videos can be a helping hand for you. With this approach, you know that you can show your content to a whole audience of people who are interested in what you want to say.

 

Final Words

 

When you perform local SEO for your brand and expect more business opportunities from a specific location, you need to use certain tools. Some of them are mentioned here below. Go through them and use any tool as per your need.

 
Author Bio:
 

Robert Sumner works as a writer for Media Fortress, an SEO Agency in Australia offering cost effective custom web designing and Digital Marketing services in Australia. He is a web addict and spends too much time in front of the computer. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos. For more blogs you can follow him on Facebook, and Twitter.

What Do 1800 Toll-Free Service Providers Do?

What Do 1800 Toll-Free Service Providers Do?

 

1800 toll-free Service Providers in India serve organizations outsourcing their telemarketing activities. This spares time and cash, yet does not bargain on the quality. By Outsourcing telemarketing administrations organizations are assuaged from contracting appropriate assets and diminish the cost that would need to be acquired for preparing them.

 

1800 Answering administrations enable guests to call an organization without paying for the call themselves. Buyer look into and different investigations have demonstrated that clients are want to call organizations with 1800 toll free number as opposed to calling a business with a long-separate number, which for the most part turns out to be an exorbitant undertaking for the customer. Buyers assume organizations with 1800 toll free number to be bigger and stable.

 

Subsequently 1800 Toll Free Services Provider makes it their business to help support an organizations picture according to a customer. Brand and Performance of a Company is very huge in Consumer Business.

 

1800 toll free Service Providers help bolster their customer’s advertising procedures, influence it to practical and get a universal nearness. These administrations help expanding the organizations proficiency. Effectiveness of a Company is estimated as far as confirmation to clients, to not waiting for the following working time frame for their inquiries to be replied.

 

The toll free Service can be utilized for –

 
1. Customer Care
2. Taking care of Customer Grievances
3. Advertising Campaigns
4. Business Acquisition
 

1800 toll free Numbers enable guests to call an organization without paying for the call themselves. Shopper explore and different investigations have demonstrated that clients are want to call organizations with 1800 without toll number as opposed to calling a business with a long-separate number, which typically turns out to be an exorbitant issue for the customer. Shoppers assume organizations with 1800 without toll number to be bigger and stable.

 
Author Bio:
 

Dixit Soni is the Digital Marketing Manager at HSP Media Network, a Bulk SMS Service Provider in India. He is responsible for digital marketing activities that have to do with communicating, creating and delivering offering that have value for clients or enterprise partners.

How to Find Affordable SEO Company in Sydney to Get Organic Visitor in Catering Business?

How to Find Affordable SEO Company in Sydney to Get Organic Visitor in Catering Business?

 

Short Description

 

How to search affordable SEO Company in Sydney to get organic visitor in Catering Business, select reliable SEO agency for your catering business.

 

Why SEO Is Required For Catering Business

 

Catering businesses are sole in the food service industry. They’re one of the few forms of service that doesn’t require a permanent business location as well as they can set up shop in any venue. And because of this, catering business may especially grow from online marketing. This makes it vital for all caterers who want to compete in their markets to have visible web presences. Internet marketing is really useful for catering services. It is the most excellent option to beat the competitor as well as hold the local market of city.

 

Every catering business owner should recognize how to market their business online. People seeking catering services will evaluate you to your competition for sure, and they recognize what they want.

 

First approach for online presence is to create a website for your catering business as well as while you make your website, make sure that it’s responsive. A non-responsive website won’t demonstrate up correctly for mobile users as well as since everyone has a tablet or smartphone these days, you require your website to show up correctly. After than start SEO for Restaurants and catering business.

 

If you’re not sure how to optimize your catering website, you can analyze your competitors’ sites. You can see want keywords they are using and from where they are getting links and many more. But you can’t do entire things by yourself the best idea is to hire a professional SEO Company in Sydney.

 

Find A dedicated SEO Company In Sydney

 

The Catering Business is very competitive as well as you should be active on the internet to support yourself. With the best SEO services, you can achieve your goals as well as can shine in the digital world. Digital marketing is wonderful way to boost the online visibility of catering business or website in Google. For this you have to search a leading SEO Company in Sydney, you may search on Google and find most ideal company for your catering business.

 

Our SEO Company in Sydney is the leading digital marketing firm that provide affordable online marketing services for you catering business, if you are searching most excellent online marketing for Catering business then you are on correct place. We can help you to grow our business by online.

 

We work with many companies that have a catering business. We appreciate what your potential customers are searching for, making your SEO campaign to drive your catering business to the high of search results. We want you to see a great return on your investment as we partner with you to produce your business online.

 

We fight for your catering business, allowing your potential clients to select your catering business. With our custom-oriented as well as wonderful SEO service and practices, we take your catering business to the next level.

 
Author Bio:
 

Naveen Kumar has been working as a senior SEO expert in JDM Web Technologies is a Top SEO Company in India. His performance and continuous updates on SEO trends help him to acquire the top position in the company. He has passion for learning SEO as well as Google Local Business Listing Optimization and writing related topics, which allowed him to become a top-notch writer in this arena.

The Future of e-Commerce may begin with a VR Headset

The Future of e-Commerce may begin with a VR Headset

 

E-Commerce is not just about shifting products online, the very nature of this business is that of a continuously transforming beast and those looking to get ahead in the market need to accustom themselves with the changes.

 

It is reported that approx 77.24% of the shoppers leave their carts before making the final purchase. This shows that it takes a lot more convincing from the retailers to impress customers to purchase online as per their choice.

 

Virtual Reality (VR) is an emerging technology that could do your bidding. Together with its sister technology – Augmented Reality (AR) – it has the potential to transform the retail industry. Even large numbers of customers believe that these technologies heighten their shopping experience.

 

Before considering manifesting the technology in your business, you need to know that its flexibility element is very crucial. At present, the world’s biggest tech giants, from Sony to Samsung, are in the race to develop the most powerful and technologically advanced mobile VR products.

 

So how VR and AR could help e-Commerce? For that, we first need to understand what these technologies have to offer for enterprises and clients in terms of both service and product.

 

1. Virtual Showrooms

 

To add a new level of curiosity to the online shopping experience, retailers can have virtual showrooms or virtual stores. This will provide customers with a unique virtual experience which will be as close to visiting a physical store that too from the comfort of their own home.

 

Wide consumer markets and stores in Australia like eBay and Myer Department Store have already introduced VR shops to their roster.

 

The basic idea is to give consumers a far more immersive online shopping experience than they currently have. Theoretically, the consumers just need to put on a VR headset at their home and they will immediately find themselves in the virtual environment of the store. Here they can walk through the virtual store and browse the virtual products in the same identical fashion as they do when being in a physical store.

 

2. Virtual Visualization of the Products

 

Just like trial rooms in a store let consumers “try before you buy”, VR will give the consumers to visualize how a product would appear before they actually buy it. However, to make this possible, the brands need to dive into the realms of AR.

 

Augmented Reality is different than Virtual Reality as in AR is completely based on real surroundings with only a few virtual elements. For instance, as soon as a consumer puts on a headset they will see the room they are already standing in, wherein AR let products and items to overlay in the same environment. They will suddenly be able to see a dress in their room that was on their wish list or a new study lamp on their desk that they were considering buying.

 

AR gives consumers a near appropriate experience of seeing how certain items would look and fit into their everyday life in a far better way than visualizing the physical items in physical stores.

 

Swedish multinational, IKEA has launched an AR catalog app through which consumers can see how certain items and pieces of furniture will look and fit in their homes according to the product’s dimensions and space available in the house. Global retailers like Converse and Lego have also started to let their consumers see how certain products will look.

 

These forms of virtual visualization provide a new level of ‘try and approve’ theory as instead of just reading the product description, consumers can actually see how the product will physically look.

 

3. New Reason to Visit your Store

 

A lot of people all around the world still prefer to shop in-store rather than buying their products online on eBay or Amazon. While there is no slowing down for e-Commerce markets, it is because of the element of convenience instead of the ideal shopping experience a customer expects.

 

What the e-Commerce businesses need to focus is to give their customers an online shopping experience similar to that of being in a store physically. For this, they can have VR Stores or implement AR in physical stores.

 

A Virtual version of a store can either be an exact replica of the real store or a fictitious environment over which the traders will have complete control. They can design as they like and keep updating it as per the customer trends and product preferences.

 

Whereas using AR in physical stores will let companies launch additional content and extra information in their stores without occupying additional space. For example, a customer walks into a store, put on an AR headset and starts wandering around. As they take a look at items, they get a pop-up box describing more about the product they are looking at.

 

Such features will not only keep the customers engaged, they also get a shopping experience which is unlike any real shopping experience.

 

Conclusion

 

Marketers and e-Commerce are always trying the new ways to attract the customer base. Using VR and AR technologies in a physical or online sense shows strong potential to achieve this goal.

 

These new devices allow shoppers to let them immerse in a whole new and appealing e-Commerce experience, getting the feel of both online and physical store at the same time.

 

While VR and AR still seem futuristic, the pace of the growing trend will soon reach the wider consumer base as more and more companies are trying to make the best of these technologies.

 
About the Author:
 

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.

Bulk SMS Marketing: A Goldmine of a Mobile Marketing Strategy

Bulk SMS Marketing: A Goldmine of a Mobile Marketing Strategy

 

In this competitive edge, business owners are looking for a way that helps them to reach out to their customers that your competitors aren’t trying right now? Many professional experts recommend bulk SMS service. Read our post more to learn why?

 

With the advent of technology lot of online marketing channels is available. Most of our valuable time and manpower is wasted on the most visible channels like display ads, search-engine-optimization, social media, email, and content.

 

However, these amazing strategies for business presence deserve huge attention. But among from them, SMS marketing which is a most vital part of mobile marketing strategy is an equally powerful channel of professional communication & advertising.

 

Think about it: You usually send at least 2-3 messages every day. Even with competition apart from the chatting apps like FB messenger, Hangouts, WeChat, Whatsapp etc. People are widely enjoying benefits of Bulk SMS messaging and they still sending 350 billion text SMS per month. It is virtually accessible on every cell phone, whereas other mobile apps face problems with compatibility and internet access.

 

For the right small, medium and large sized business organizations, text SMS is an untapped fountain of big opportunities. Know here 5 reasons to optimize your marketing strategy with bulk SMS messaging-

 

1. SMS is totally permission-based

 

You might be heard that the mobile user or customer has to opt-in before receiving any text SMS updates from the brand or company they’re interested. This model established trust between you and your consumers. Just because people agreed to join your list, it’s safe to assume that subscribers think your updates for them are valuable.

 

2. SMS is mobile-oriented

 

Texting was especially the main feature of any mobile device, users understand its benefits and limitations. On the other hand, 65% of the web apps were built as websites first than later developed for mobile.

 

In other words, we can say in text SMS there is no learning curve or user-interface issues. It just works well on mobile phones.

 

3. SMS has a whopping open rate

 

According to the reports generated by MobileSquared ‘’ out of 100 more than 90% of the text messages are read by subscribers within three minutes of its delivery on mobile number. Did you ever get any kind of amazing response on email marketing campaign? Email marketing has an average open rate of 22%, 29% for tweets and 12% for Facebook posts.

 

As SMS is short and simple in nature, customer’s inboxes are much less saturated with marketing messages.

 

4. People are more willing to receive promotional SMS

 

As business enterprises need the right incentives to get consumer’s mobile number, many of them obtain contact numbers just offering services like SMS reminders.

 

According to MobileSquared experts, 54% of the Indian women are signing up to receive updates and reminders on health, sporting and spiritual organizations. So, always offer valuable things so that people are willing to share their active mobile numbers.

 

So, what’re you waiting for? Get started with text SMS marketing today. As people often send SMS to a friend or family member to share important information, being an owner of your company you should also opt it for any kind of business. Probably there are many bulk SMS gateway providers in India that offer the latest features in their interface to make your transactional and promotional SMS marketing campaign simpler. Even, you can also personalize your content under this technique. Potential customers are likely to be responding more to personal text messages rather than those general messages updates.

 

Find out the reliable SMS provider in your country and make sure their interface is packed with all features like Schedule SMS, Personalize SMS, Campaign tracking, URL shortener, Unicode etc.

 
Author Bio:
 

Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected].

Three Significant Social Media Trends to Watch Out for this Year

Three Significant Social Media Trends to Watch Out for this Year

 

“Social media is about the people, not about your business. Provide for the people and the people will provide for you.”-Matt Goulart

 

An online marketer that has failed to factor in the efficacy of social media in exposing your brand and content is a marketer that has failed.

 

In this time and age wherein social media dominates a majority of people’s lives, it would almost be unthinkable not to exploit the phenomenon. After all, any shrewd online marketer would take advantage of social media’s prowess and would see its utilitarian purpose in gaining a wider and more expansive customer base that would ultimately result to increased profits and revenue. However, digital marketers should know by now that trends are elastic. The popularity of these same trends is largely dependent on what its respective users would deem as useful or trendy. In other words, as marketers, you cannot rely on a single trend alone and expect it to consistently give you increased conversion rates and a marked increase in profits and revenue. Social media is constantly changing and its users are being more discriminating and selective in the trends they choose to partake in.

 

What was trendy a year ago may not necessarily be relevant today which is why your marketing strategy should also include a review on social media trends that would prove most useful to your brand, business and campaign and then refine your techniques accordingly. Today, as social media channels becoming increasingly saturated with users and various brands, the competition is a lot stiffer than ever and consequently, your viewers’ attention spans are decreasing. As an online marketer, what are you to do? Well, you need to adapt to these changes and be ready to integrate them into your strategy in the coming months.

 

Here are just some of the biggest social media trends this year has seen:

 

1.) Instagram Stories

 

When Snapchat first released a feature that allowed users to share short videos that would be long gone after 24 hours, it instantly hit with audiences. It worked so well that both Instagram and Facebook have integrated the very same feature into their own social media channels—albeit, with a little more users in Instagram than in Facebook. Considering all these, it is high time for brands to start integrating the feature into their marketing strategy and get on board with the stories feature. In any case, the feature is incredibly fun to use and view and it allows you to add filters, hashtags and texts. Furthermore, Instagram routinely updates the feature from time to time and presently, you can now ask your followers questions, conduct polls and even do a survey. Quite a multifaceted design for just one feature which brands can certainly take advantage of.

 

2.) Augmented and Virtual Reality

 

Back in the day, augmented and virtual reality were two aspects thought to be solely in the realm of gaming. However, social media channels have creatively and cleverly incorporated the technology into their platforms as well. The new Iphone’s integration of animated emojis and Pokemon GO’s latest popularity are two testaments to just how augmented reality can be ingeniously utilized. While most brands would acknowledge the feature for its massive appeal, they do not see beyond its novelty. However, there is great potential in augmented reality and the payoff for brands is rather immense. With the feature, brands and businesses would now be able to explore beyond traditional marketing and advertising ideas. With the feature, companies can now showcase their products in new ways to customers such as having them see what a certain furniture would look like in a room or how a certain piece of clothing would look like on them. Unfortunately, augmented reality might take a bit of time and money to fully implement into your marketing efforts, but it would all be worth the investment.

 

3.) Live Streaming

 

Live streaming has been around for quite a while, but the concept did not fully take off until Facebook chose to incorporate the very same feature into its social media platform. Resultantly, how people use them has evolved. As smartphone softwares advance, live streaming videos become more accessible to an even wider audience. As an online marketer, you should try to capitalize on the trend while it is still in its incipiency and you might find that you would revel in the kind of organic reach it can engender.

 

Whether you are doubling your marketing efforts or refining your online marketing tecniques, as a digital agency in Cebu or elsewhere, having an idea of the top social media trends should be one of your primary concerns. Doing so would help you create a more effective strategy that would ultimately prove useful and pivotal to your marketing campaign.

 
About Author:
 

Janice Jaramillo is a twenty something who loves to write on various topics. She is currently associated with Optimind Technology Solutions. She also likes to travel around the world to meet new people and gain new experiences.

How To Find Out The Best SMS Service In India?

How To Find Out The Best SMS Service In India?

 

SMS messaging is very helpful in sending information about coupons, current events, and special deals to customers. It’s a very convenient idea to reach the market and grow an audience. There’re various text message marketing service providers to help your business meet targets. These can send personalized messages to your customers to enhance the brand appeal. However, it pays to have ideas on how to find out the best SMS service in India. Consider the ideas below.

 

Reliability is key

 

The primary objective of contacting a reliable SMS service provider is to increase the success of your SMS marketing. The best SMS service provider should offer a reliable and secure platform with guaranteed high uptime level. this means you can always use their services at your convenience. The best SMS company should offer about 99 percent uptime. This ensures sending your messages any day or time of day.

 

Timely delivery of messages

 

Just like in any other form of communication, timing is key. Delivery of your messages should be done with minimal delays and free from impediments. Ensure to find an SMS service provider with a direct relationship with quality carriers. The right company should have a partnership with local and global tier one carriers. This will ensure a higher possible percentage of your messages are delivered successfully.

 

Scalability

 

Regardless of how many messages you’re to send, choose the best bulk SMS provider in India who is scalable. This means the service provider has the capacity to accommodate the future needs of your business. It comes with working with businesses regardless of size and number of messages to send. Working with a scalable service provider eliminates the need to look for a new company as your needs evolve. The right agency should handle various requirements including:

 
– SMS campaigns
– SMS marketing
– Shortcodes
– Missed call alerts
 

Accessibility to customer service and support

 

A credible and professional SMS company must have a special customer service team. This should be accessible whenever you need their assistance. This will be very helpful in case you have burning issues to address or need to troubleshoot an issue. Choose a company with various options through which you can contact their technical team for assistance. These should be clearly visible on the company website. The various ways to contact the service provider might include:

 
– Social media profiles
– Instant chat
– Telephone numbers
– E-mail
 

Convenient payment options

 

Today, traditional bank transfer is not the only option for business transactions. Ensure to work with a company with a variety of online payment options. These might include Master card and Visa card to ensure you choose an option convenient for you. The various payment options offer different benefits and shortfalls.

 

Compliance with TRAI regulations

 

The Telecom Regulatory Authority of India (TRAI) has guidelines regulating sending bulk SMS in the country. Therefore, ensure to work with a service provider who complies with such regulations. It will protect you from getting into the bad books of the law. The TRAI regulations are always updated to guide operators of bulk SMS service. Areas regulated by TRAI include:

 
– Transactional SMS
– Broadcasting to classified categories
– Promotional SMS
– Sending time
– Sender name
 

Industry experience

 

Before entrusting your requirements to any SMS service provider, ensure to evaluate their experience in the industry. This regards a check on how many customers they have and the number of years in the industry. Additionally, ensure to find out that the company works in your sector. A service provider who covers s a variety of sectors is your best bet just in case your business diversifies in the future.

 

Integration

 

Finally, the right company should have a platform with easy integration with your current customer relationship management software. Additionally, the platform should easily match with your loyalty programs, applications, and infrastructure. Such a platform will save you from a headache to enhance the effectiveness of your SMS transactional and Promotional Bulk SMS.

 

Bottom line

 

Evaluating SMS service providers might seem overwhelming but it will prove beneficial in the long run. Ensure to have a checklist when evaluating service providers to enable your business benefit endlessly from this innovative communication tool.