5 Tips To Create Successful Digital Transformation Business Strategies
Digital Transformation? Have you heard it or read about it somewhere? If you are a C-Suite executive, you might surely be able to relate to it because it is one of the hottest topics under discussion among C-Suite executives these days. A survey conducted by Lopez research bright to light a startling fact that almost 60% companies agrees that their digital transformation efforts are moving at a slow pace.
Digital transformation is no walk in the park for any company. It requires you to move people, processes and lay the foundation for technological change while ensuring that company keeps functioning at an optimum level. Let me explain it with an example. For instance, Amazon wants to continue its domination in E-commerce space so it will have to keep on reshaping its store based on how the future of E-commerce will look like.
TaskQue, a task management software shared a useful article that help you keep pace with rapidly changing technology trends. The same formula also applies on all the industries so irrespective of which industry your business lies in, the more adaptive you are to change the better it for your business. As they say, “Change is the only constant.”
Here are five sure fire tips that will help you create a winning digital transformation strategy for your business.
1. Focus on Delivering Personalized Experiences
Every user is different and has a different intent. If a thing satisfies one customer that does not mean that it will do the same for others. When you are digitally transforming your company, you need to keep that in mind. Cloud makes digital transformation easier. Apart from cloud’s ability to scale, flexibility and ability to deliver new business models, you can also use it to personalize experiences, which your users are demanding these days. With useful data and actionable insights, you can gain context that will help you personalize the experience in a way that users will love.
2. Keep An Eye On Behavioral Changes
When you are going for digitally transforming a company, you will change the process or modify it then, you expect better results from it as compared to your previously implemented processes. Don’t expect your new processes to deliver results overnight. You need to be patient and persist with the new process for a long time for it to deliver results.
To ensure smoother transition, you have to make sure that you keep a close eye on behavioral changes. The way the behavior of the users change will tell you whether they are happy with the new processes or dissatisfied with them. Considering the behavioral changes, you should create a simplified process that can easily be repeated.
3. Avoid Centralization When It Comes to Data
With so much data on our plates, efficient data management is at the heart of successful digital transformation. With data coming from multiple sources, universal data ocean or lake concept somewhat seems impracticable in today’s digital world. Data management challenges includes the risk of security breaches when moving data from one place to another, copying data and making sure it is in the right shape but all these can be overcome with the right tools. You don’t need to worry about centralizing your data anymore. With ERP systems and BI tools, you can easily integrate data and manage it effectively without going for data centralization.
4. Create New User Experiences Catering to User Expectations
Few years back, user experience designers used to focus more on UX design optimized for touch, app store and smaller screen. Today, things have changed dramatically, and the focus is slowly shifting towards conversational and voice-based user interfaces, digital overlays with augmented reality and virtual reality. Throw in new input methods such as pen and gesture into the mix and you have a daunting challenge on user experience designers’ hands. The best way to overcome this hurdle is to create new user experience based on user demands.
5. Harness the Power of Supply Chain Data
Companies interested in delivering a great customer experience should take advantage of supply chain data. Sadly, sales and customer service professional don’t have access to supply chain data, which is why they could not fix supply chain related problems that customers face. This may include anything from finished goods inventory, availability and transportation timelines. You can easily fix all these issues by connecting them to CRM system. This will enable the employees to deliver useful insights to customer regarding any issue they might be facing and also tell them how long it will take to resolve this issue. This can cool down and angry customer and keep them hopeful and informed.
Which digital transformation business strategies do you use and why? How do you digitally transform your company? Feel free to share it with us in the comments section below.
Irfan Ak is a digital marketing manager of Branex – a Toronto web design company & a guest blogger on various websites. He helped many companies with my strategies and services. He is also has worked with various other brands and created value for them.