YouTube Video Strategy: How to Grow a Business with YouTube
Are you looking for ways to get your products or services in front of as many people as possible, that too without breaking the bank? All this you can do via YouTube. For an entrepreneur marketing your services online by creating a YouTube channel has been on the rise over the past few years, it’s growing ever more popular and accessible for brands.
For a successful content marketing video content is the secret, YouTube basically, home of online video for regular customers and marketing professionals. After all, YouTube has become the second largest search engine.
No doubt, YouTube is nowadays essential for business, especially for marketing. In this blog, we will discuss how you can grow your business through YouTube and how you make your content be found quickly and engaged thoroughly.
Ways to create a YouTube Strategy:
– Set Your Goal and Build Your YouTube Brand Channel:
Define your goal first, what is your video is all about, and for whom? Your YouTube channel will spin out your brand’s stories to the people. Make compelling titles, no matter how good your video looks if no one clicks on your video title it’s useless. It is important to optimize your video titles to bring in viewers.
– Creating Perfect YouTube Titles:
Search for the right keyword, Google crawlers will get to know about your video through keywords. Keywords also tell viewers what they can expect from your video.
Keep the length of the video title about 60 characters. That’s an ideal title length limit and it should not exceed beyond that. The viewers should see the title at a glance. Also, keep the title clear yet descriptive, it shouldn’t force viewers to figure it out.
– Tell Viewers the Reason to Watch Your Video:
The viewers are investing their time to view your content. They should know how your video will benefit them. You can come up with identifying the central idea of your video. By using useful resources such as the SEO Ranking keyword suggestion tool that helps you pick your keyword. Also, optimize your title and description so that you’ll get ensure you’re on the right track.
Keep checking out what is trending on YouTube or check the videos that are currently ranking on that topic to make sure you are going in the right way.
– Creating Perfect YouTube Thumbnail:
YouTube thumbnails are the most crucial aspect to leverage potential views to your video and make them click to enjoy. Thumbnail is one of the biggest deciding factors whether or not to click to watch the particular video.
Thumbnail is the first disclosed image when browsing YouTube videos so, it should be eye-catching. Effective and attractive thumbnail make users click the video right away also, it helps understand viewer what your video is all about.
Make an eye-catching YouTube thumbnail and tell your brand story through it. Ideally, your video title and thumbnail should complement each other.
Tips to create the best YouTube thumbnail:
1. Include title text to deliver the context of your video
2. Choose the best font style
3. Go with the complementary colors for the background
4. Use relevant image, include an image of the face or make eye contact with the viewer
5. Optimize the thumbnail for different devices
– Try to Limit Video to Under 5 Minutes:
Focus on the total watch time of your video if you want to get the most out of it. According to the survey, the duration of the majority of the YouTube video is about 5 minutes. People always need a good reason to be interested in your video so you can experiment with the video length to figure out what is working best for the engagement.
1. Keep your video informative and short
2. Optimize your video length and keep it under 5 minutes
3. Try to create high-quality content in every video
– Include Call-to-Action (CTA) to Your YouTube Video:
While creating and editing an ad on YouTube you can add a CTA overlay. Call-to-action direct users to the website you specify as your landing URL and appear alongside the heading. The CTA should be up to 10 characters including spaces.
The headline of the CTA promotes your product or services and the primary line of the text next to your video ad. That should be up to 15 characters including spaces.
– Promote Your YouTube Video Via Social Media:
If you want to grow your YouTube Channel take the help of social media marketing. Share your latest video on different social media platforms and also keep yourself active in various social communities and groups online.
Each social media platform having different culture so you need to figure out which one is best and giving you profit or a number of views and in which platform you are getting appreciation.
To grow your business via YouTube you need to be active, consistent, and start experimenting and keep on learning what works best for your YouTube channel to grow. Staying true to your brand or business is crucial and you should keep on monitoring any changes and need to see how your video is influencing your audience’s behavior.
Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones. His experience, passion, and knowledge has paved the way for the fastest growing Digital Marketing Company, Ahmedabad – Cubic Digital