Tag: Video Marketing

YouTube Video Strategy: How to Grow a Business with YouTube

 

YouTube Video Strategy: How to Grow a Business with YouTube

 

Are you looking for ways to get your products or services in front of as many people as possible, that too without breaking the bank? All this you can do via YouTube. For an entrepreneur marketing your services online by creating a YouTube channel has been on the rise over the past few years, it’s growing ever more popular and accessible for brands.

 

For a successful content marketing video content is the secret, YouTube basically, home of online video for regular customers and marketing professionals. After all, YouTube has become the second largest search engine.

 

No doubt, YouTube is nowadays essential for business, especially for marketing. In this blog, we will discuss how you can grow your business through YouTube and how you make your content be found quickly and engaged thoroughly.

 

Ways to create a YouTube Strategy:

 

– Set Your Goal and Build Your YouTube Brand Channel:

 

Define your goal first, what is your video is all about, and for whom? Your YouTube channel will spin out your brand’s stories to the people. Make compelling titles, no matter how good your video looks if no one clicks on your video title it’s useless. It is important to optimize your video titles to bring in viewers.

 

– Creating Perfect YouTube Titles:

 

Search for the right keyword, Google crawlers will get to know about your video through keywords. Keywords also tell viewers what they can expect from your video.

 

Keep the length of the video title about 60 characters. That’s an ideal title length limit and it should not exceed beyond that. The viewers should see the title at a glance. Also, keep the title clear yet descriptive, it shouldn’t force viewers to figure it out.

 

– Tell Viewers the Reason to Watch Your Video:

 

The viewers are investing their time to view your content. They should know how your video will benefit them. You can come up with identifying the central idea of your video. By using useful resources such as the SEO Ranking keyword suggestion tool that helps you pick your keyword. Also, optimize your title and description so that you’ll get ensure you’re on the right track.

 

Keep checking out what is trending on YouTube or check the videos that are currently ranking on that topic to make sure you are going in the right way.

 

– Creating Perfect YouTube Thumbnail:

 

YouTube thumbnails are the most crucial aspect to leverage potential views to your video and make them click to enjoy. Thumbnail is one of the biggest deciding factors whether or not to click to watch the particular video.

 

Thumbnail is the first disclosed image when browsing YouTube videos so, it should be eye-catching. Effective and attractive thumbnail make users click the video right away also, it helps understand viewer what your video is all about.

 

Make an eye-catching YouTube thumbnail and tell your brand story through it. Ideally, your video title and thumbnail should complement each other.

 

Tips to create the best YouTube thumbnail:

 

1. Include title text to deliver the context of your video

 

2. Choose the best font style

 

3. Go with the complementary colors for the background

 

4. Use relevant image, include an image of the face or make eye contact with the viewer

 

5. Optimize the thumbnail for different devices

 

– Try to Limit Video to Under 5 Minutes:

 

Focus on the total watch time of your video if you want to get the most out of it. According to the survey, the duration of the majority of the YouTube video is about 5 minutes. People always need a good reason to be interested in your video so you can experiment with the video length to figure out what is working best for the engagement.

 

1. Keep your video informative and short

 

2. Optimize your video length and keep it under 5 minutes

 

3. Try to create high-quality content in every video

 

– Include Call-to-Action (CTA) to Your YouTube Video:

 

While creating and editing an ad on YouTube you can add a CTA overlay. Call-to-action direct users to the website you specify as your landing URL and appear alongside the heading. The CTA should be up to 10 characters including spaces.

 

The headline of the CTA promotes your product or services and the primary line of the text next to your video ad. That should be up to 15 characters including spaces.

 

– Promote Your YouTube Video Via Social Media:

 

If you want to grow your YouTube Channel take the help of social media marketing. Share your latest video on different social media platforms and also keep yourself active in various social communities and groups online.

 

Each social media platform having different culture so you need to figure out which one is best and giving you profit or a number of views and in which platform you are getting appreciation.

 
Final Thought:
 

To grow your business via YouTube you need to be active, consistent, and start experimenting and keep on learning what works best for your YouTube channel to grow. Staying true to your brand or business is crucial and you should keep on monitoring any changes and need to see how your video is influencing your audience’s behavior.

 
Author bio:
 

Bhavesh Goswami is the founder of Cubic Digital. Be it digital marketing, web designing, or development he has honed all the areas in the last 15 years. He is known as a technical geek by his client for helping them promote their business effectively and a fitness freak by his loved ones. His experience, passion, and knowledge has paved the way for the fastest growing Digital Marketing Company, Ahmedabad – Cubic Digital

8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing

 

When you embed a video to your content it effortlessly boosts your marketing results. While it is a proven fact that people remember things longer what they see instead of what they read. Thus, adding a video to any form of content could be a useful addition that not only helps the user remember the content for long, but it also delivers better results when it comes to SEO and overall marketing efforts. Here, you can add explainer videos related to your product & services or add another type of videos that help the user understand the message you want to convey. In this article, we have discussed 8 powerful reasons why you should use video marketing in your overall marketing efforts for better results.

 

It Engages User

 

The best part about video in the content is that it helps increase user engagement. People tend to attract towards video content more as people usually remember things longer when it comes to visuals. Here, you can create compelling explainer videos for your users and embed them in your content so that more & more people watch it for information.

 
It Engages User
 

It Reduces Bounce Rate

 

Bounce rate in simple terms is, the percentage of people who have left (or bounced) your site after entrance without clicking on any other page. As we said that people love videos & visuals. When you have compelling videos embedded in your article, people will more likely click on this as people prefer video content more as they remember it for a long time. Once someone will click on these embedded videos you will also see reduce in bounce rate significantly.

 
It Reduces Bounce Rate
 

It Increases Average Time on Page

 

Average time on page is one of the important aspects when it comes to overall ranking on search engines. With videos ranging from few seconds to few minutes, you can keep users engaged on the site, ultimately increasing the average time on page. This simple trick will help you yield better results effortlessly. Further, to create engaging videos you can use best video editor apps for instant results.

 
It Increases Average Time on Page
 

It Will Help Deliver Better SEO Results

 

What if people come to your site and bounce back without clicking on additional links or content. It is a sheer waste of marketing budget as you were not able to turn a visitor into your customer. Here, probably you have a lot of products & services that you could have offered to that visitor but once he bounced back from the page, all efforts went in vain. With compelling explainer videos, you can hold back these visitors and turn them to your customers.

 

Get Better Visibility on Search Results

 

For almost every search query Google displays search result from YouTube as well. Thus, when you have video content for your product & services or for intended keywords then there are high chances that it will be ranked high in the search results. In addition to that, YouTube being a #2 search engine in the world also offers a lot of scopes when it comes to engaging with users.

 

Increase Shares

 

When was the last time, you watched some amazing video and you didn’t share it on social media networks? Nope, Right! Well, engaging videos increases the chance of more and more shares that means more engagement with users and more promotion of your product & services. In addition to social media networks, people also share these videos on IM apps like WhatsApp, Viber etc. where you get more and more exposure effortlessly.

 
Increase Shares
 

Increase Conversion

 

People can easily connect to content furnished in the form of a video where someone is explaining the features & benefits of the product or service. They are more likely to buy that product or service as they have built an emotional connection to the product or service watching that video. Thus, video marketing also increases the conversion rate.

 

Approach Users Across Language Barrier

 

The next biggest benefit of video marketing is that it works well across different channels across language barriers. Here, the user may not understand what you have written about your product or service, but he will easily understand a message you want to convey through an effective and engaging video. Thus, it helps you broaden your reach effortlessly.

 

Conclusion

 

The best part about video marketing is that it delivers the best results in the least efforts. Here, you need to produce a quality content video that could deliver the message clearly and people will be attracted towards it with better video marketing. While there are a lot of other aspects as well when it comes to video marketing, but this is one of the best sources that yields high results. In this article, we have discussed why you should use video marketing for better results. If you know more such reasons, then feel free to comment below.

 
Author Bio:
 

Srishti Shreshth is a technical writer and a tech lover, she keeps an eye on new releases for android and iOS devices. She loves to hands on and write about gaming apps such as Windows, android and iOS apps.