Bulk SMS Marketing: A Goldmine of a Mobile Marketing Strategy
In this competitive edge, business owners are looking for a way that helps them to reach out to their customers that your competitors aren’t trying right now? Many professional experts recommend bulk SMS service. Read our post more to learn why?
With the advent of technology lot of online marketing channels is available. Most of our valuable time and manpower is wasted on the most visible channels like display ads, search-engine-optimization, social media, email, and content.
However, these amazing strategies for business presence deserve huge attention. But among from them, SMS marketing which is a most vital part of mobile marketing strategy is an equally powerful channel of professional communication & advertising.
Think about it: You usually send at least 2-3 messages every day. Even with competition apart from the chatting apps like FB messenger, Hangouts, WeChat, Whatsapp etc. People are widely enjoying benefits of Bulk SMS messaging and they still sending 350 billion text SMS per month. It is virtually accessible on every cell phone, whereas other mobile apps face problems with compatibility and internet access.
For the right small, medium and large sized business organizations, text SMS is an untapped fountain of big opportunities. Know here 5 reasons to optimize your marketing strategy with bulk SMS messaging-
1. SMS is totally permission-based
You might be heard that the mobile user or customer has to opt-in before receiving any text SMS updates from the brand or company they’re interested. This model established trust between you and your consumers. Just because people agreed to join your list, it’s safe to assume that subscribers think your updates for them are valuable.
2. SMS is mobile-oriented
Texting was especially the main feature of any mobile device, users understand its benefits and limitations. On the other hand, 65% of the web apps were built as websites first than later developed for mobile.
In other words, we can say in text SMS there is no learning curve or user-interface issues. It just works well on mobile phones.
3. SMS has a whopping open rate
According to the reports generated by MobileSquared ‘’ out of 100 more than 90% of the text messages are read by subscribers within three minutes of its delivery on mobile number. Did you ever get any kind of amazing response on email marketing campaign? Email marketing has an average open rate of 22%, 29% for tweets and 12% for Facebook posts.
As SMS is short and simple in nature, customer’s inboxes are much less saturated with marketing messages.
4. People are more willing to receive promotional SMS
As business enterprises need the right incentives to get consumer’s mobile number, many of them obtain contact numbers just offering services like SMS reminders.
According to MobileSquared experts, 54% of the Indian women are signing up to receive updates and reminders on health, sporting and spiritual organizations. So, always offer valuable things so that people are willing to share their active mobile numbers.
So, what’re you waiting for? Get started with text SMS marketing today. As people often send SMS to a friend or family member to share important information, being an owner of your company you should also opt it for any kind of business. Probably there are many bulk SMS gateway providers in India that offer the latest features in their interface to make your transactional and promotional SMS marketing campaign simpler. Even, you can also personalize your content under this technique. Potential customers are likely to be responding more to personal text messages rather than those general messages updates.
Find out the reliable SMS provider in your country and make sure their interface is packed with all features like Schedule SMS, Personalize SMS, Campaign tracking, URL shortener, Unicode etc.
Author Bio:
Hello, I am Prashant Shrivastav, Digital Marketing Expert at MsgClub® – A Leading Bulk SMS Company in India. We are helping individuals and small to enterprise level companies by providing smart solutions such as bulk SMS, voice call SMS, SMS marketing tools and many more solutions. For any query or business partnership you can contact us at [email protected].