Top 8 Ideas for Your Email Marketing Campaign

 

Top 8 Ideas for Your Email Marketing Campaign

 

Introduction-

 

Email marketing is an important Inbound marketing channel for generating and nurturing b2c and b2b leads. One of the biggest reasons why marketers rely on email is that it is used widely and by people of all ages and professions. Research shows that in the US alone, 90.1% of people aged 15 to 65+ use email on a regular basis. It stands to reason therefore that you can reach much of your audience and build relationships with them if you make email marketing part of your lead generation campaigns.

 

Besides reaching wider audiences, email marketing delivers results cost-effectively. But whereas you may be aware of all these advantages and may indeed have been using email for lead generation, coming up with new and inspiring ideas can be difficult. Without new ideas, your campaigns will be dull and won’t inspire any clicks. To create email marketing campaigns that deliver results, you must be constantly innovative and evolve your approach to make your audience excited every time they see an email from you.

 

In this article, we will show you 8 ideas used and trusted by the best email marketing services and that will make your emails worth clicking on.

 

Top 8 ideas to revamp your email marketing campaign

 

1. Personalize your message

 

All lead generation services worth their salt will tell you that as the online space becomes more competitive, one-size-fits-all messages are quickly losing their effectiveness and are being replaced by personalized messages. Consumers too are asking for a personalized experience.

 

Personalized emails work for the following reasons:

 

• They appear tailor-made for the specific recipient, hence stand out among other promotional emails. More so, by personalizing, your audience will receive content that is right for them.

 

• They are more likely to be opened and read. According to campaign monitor, marketers who personalize their emails experience a 26% increase in open rates.

 

• Segmentation, a practice that enables personalization, results in better revenue and ROI. Research from DMA shows that participants experienced a 58% increase in revenue by segmenting and sending targeted emails.

 

But how, while marketing to thousands of people, can you make each one of your customers feel treated as an individual?

 

You can do so by making small changes to your emails such as:

 

• Instead of a generic greeting, address the recipient by name. If possible, the name should also be in the subject line.

 

• Customize content for your recipient. This is especially important when sending retargeting emails, in that your content should directly address what your prospect did when they were last online. Send them an offer for that product they looked at.

 

2. Increase engagement with video content

 

Video content has been shown to cultivate user interest and increase engagement. Even just including the word “video” in the subject can increase open rates. Experian, for instance, reported increased email open rates from 7% to 13% by mentioning “video” in the email subject. They also experienced conversion rates that were 21% higher where they included video in an email.

 

You can include video in your email using the following methods.

 
Embed video
 

Services like MailChimp and Vidyard make it possible to embed videos in an email. Embedding a video reduce the number of times your subscribers must click, giving them a more pleasant and efficient experience. This is especially the case for subscribers using mobile, where more clicks can quickly result in frustration, hence abandonment and fewer conversions.

 
Use a video thumbnail
 

A thumbnail is a video (or image) that typifies the content in your video. For your thumbnails to attract viewers, they should hint at the larger content in the video. Including a play button on a thumbnail is also a great way to attract viewers to click. Below is an example:

 
Use a video thumbnail
Image source: Vidyard
 

You can make your thumbnails more effective by customizing them to your audience.

 

Authenticity is key when you want to attract clicks. As such, invest some time in developing your own artwork instead of using stock graphics that may not relay your brand’s message effectively.

 

3. Include GIFs

 

In a bid to make your brand appear professional, you may put measures in place such as a set email template or specific wording and imagery. Unfortunately, this could result in marketing messages that are too formal, stiff and unnatural and near impossible to personalize. As you well know, personalization increases open rates, as evidenced by countless b2b marketing trends (including those mentioned above).

 

Granted, depending on your brand or audience, formal messaging formats and wording might be the only way to convey your message. But you can still stick to your messaging and use GIFs to give your emails more character. You can custom make your own GIFs with tools like Giphy, GIFmaker, imgflips among others.

 

One of the advantages of using GIFs is that they will help you to better demonstrate a point. For example, during their launch of XPS 12, DELL used a GIF in their marketing campaign to show people how the laptop easily converts into a tablet. Below were the campaign results:

 

• 6% higher email open rate

• 42% higher email click rate

• Increase in conversion by 103%

• 109% increase in revenue.

 

GIFs aren’t just useful in product launches. You can also include them in your welcome or thank you emails. A great example is this GIF by Greetabl, a company that specializes in gift cards.

 
image source reallygoodemails
Image Source reallygoodemails
 

So, next time you want to send a welcome or thankyou email to your clients, think about sending a GIF instead of plain text or image.

 

4. Improve your sales recovery strategy with cart abandonment emails

 

65% of shoppers abandon the checkout process before completing a purchase. This is known as cart abandonment and it is the very reason why you should put a lot of emphasis in improving your lead nurturing process.

 

You may not convince all cart abandoners to go back and complete checkout because not all leads ever intend to complete a transaction. However, some customers may have last minute doubts or just feel like they need to do some more research. Others may have a problem with their payment method or other technical difficulties. Such customers are highly likely to come back, but they need that extra nudge, which you can provide with cart abandonment emails.

 

Cart abandonment emails will keep you top of mind among customers that don’t convert. If you don’t engage such customers, they will forget you. While ecommerce emails have a 15% average open rate, data from SaleCycle shows that their abandonment emails attract more than double that average for multiple industries.

 

To increase the likelihood of conversion, reiterate the benefits of your offering in your email. You can also offer an incentive such as free shipping, free consultation/installation, free samples, or a buy-one-get one free offer.

 

Below is an example of a cart abandonment email below from New Pig:

 
abandonment email example. image from practical ecommerce
Image Source: practical ecommerce
 

5. Overhaul transactional emails

 

For most companies, transactional emails are just that; they serve to complete a transaction between you and the customer. But your transactional emails can be a valuable inbound marketing tool. Every email you send to an existing customer or lead represents an opportunity to connect and possibly convert. So why not use transactional emails for that!

 

Note that transactional emails are not just the email you send after a customer makes a purchase. Other transactional emails include:

 

• Welcome and thank you emails

• Account status updates e.g invoices, loyalty points, discounts

• Monthly billing updates

• Email address confirmation during a double-opt in subscription process

• Notification and reminders

• Support emails

• Error alerts

• Reengagement emails (with inactive customers)

 

Although transactional emails are automated and may not serve any marketing purposes, they are still important for the following reasons:

 

• They add a personalized touch to your brand.

• They are based on behavioral data, hence have high relevance and value to the recipient

• Since they trigger following an action, they are timed to reach and grab their target’s attention

• They help to build a bond between you and your customers because they are responding to something the customer is interested in.

• They close communication gaps and thereby make your brand look reliable

 

6. Try out different image types

 

There are many claims online that some images are more effective than others in marketing campaigns. Such claims may trigger questions such as:

 

• Should I use product images or images of people in my emails?

• Should the people be models or real clients?

• Is it better to illustrate or should I use real photographs?

 

It is a fact that some images have been shown to perform better than others. Nielsen Norman group for instance found that big “feel-good photos” that are decorative tend to be ignored, while images with real people attract more interest.

 

But while this may be the case, the only way to know which image will work best for YOUR audience is to experiment with different types. More importantly, as with any other type of content, images should portray relevant information, for them to be considered valuable.

 

Try out different types and A/B test them to find the ones that result in higher open rates.

 

7. Showcase your testimonials

 

Testimonials are your online version of “word-of-mouth”. A report by Nielsen shows that 92% of people trust their family’s and friends’ recommendations more than other forms of advertising. A well-timed testimonial sent to an abandoning customer may help to redirect such a customer back to their cart to convert. Similarly, a testimonial can allay doubts for customers in the consideration phase. As well, you can use testimonials to upsell your other products or solutions.

 

Note that whereas testimonials validate your brand and the expertise that you offer, they can work against you if they are fluffy or vague. As such,

 

• Only market your brand with testimonials that are specific and tangibly show positive impact. Customers may not always know what this looks like, so when asking for testimonials, ask your customers specific questions.

• More so, ensure the testimonials are given by real people. It’s always likely that your prospects will try to verify your customers’ existence, so any name you give should link back to a real person working in a real company.

• Lastly, tailor your testimonials to speak to your targeted demographics.

 

In your future email campaigns, integrate testimonials in emails sent throughout the buyer cycle.

 

8. Create habits

 

Consistency is an important element of successful email marketing. Without consistency, customers and any leads you are nurturing will quickly forget you and move on to another brand. Not only does your audience want you to send them he information they expect, they also want you to send it to them when they expect it. This approach works wonders for webinars, live videos and podcasts, and you can effectively use it to get your audience to look forward to your emails once they’ve come to expect them at an exact time or day.

 

Consistency creates habits, which will in turn benefit you in the following ways:

 
Boost sales
 

Say for instance that you send out a coupon every two weeks. After a few coupons, customers will start looking forward to them and prepare to take advantage of future coupons by buying more.

 
Educate Customers
 

Content is all about educating customers and quite often, it may take more than a series of emails for customers to feel comfortable with their level of knowledge. The more regularly you send content, the shorter the length of time the education process takes and the more effective the process.

 
Build relationships
 

Consistency will also keep you more in touch with prospects and existing customers, making it easier to nurture relationships with them.

 
Fulfill expectations
 

People subscribe to your emails because they want to receive them. Whenever you send them an email, you fulfill this need and when you don’t send, you disappoint your subscribers.

 
Building brand image
 

Consistency makes your brand appear professional and capable. If you don’t send emails on the expected date and time, subscribers begin to wonder about your brand’s level of professionalism and may deem you incapable of handling their business.

 

Conclusion

 

There you have it! 8 ideas that when implemented, can revolutionize how you run email campaigns. We appreciate that while they sound easy on paper, these ideas can take time and energy to implement, hence we encourage you to use b2b lead generation services where possible.

 

That said, as you implement the ideas we have discussed above, you need to ask yourself whether your email list is well segmented. This is because even with the best campaign ideas, you are unlikely to succeed if your message is not received by its intended target.

 

Additionally (and this is a bonus idea), implement a referral programme among customers with whom you have built trust so that they can spread your brand message on your behalf. In every email you send your regular customers, include a referral link and where possible, offer an incentive for referrals.

Why Insurance Industries Should Use Text Messaging Service?

 

Why Insurance Industries Should Use Text Messaging Service?

 

Text messaging is a powerful tool for many businesses and the insurance industry is one of them. It is now a proven fact that customers respond better to SMS marketing campaigns rather than emails or social media campaigning. Around 64% of consumers who get marketing offers via SMS make a purchase.

 

Text messaging is not only favorable for new clients, but it also helps to provide lucrative offers and customer service to existing clients. Moreover, text messages also offer a quick solution to customers to resolve their issues. According to a survey, around 65% of consumers hold a company in high regards if it offers services via the SMS channel.

 

Along with these factors mentioned above, SMS text messaging service also has many other benefits, especially for the insurance industry. Here are some of the ways the insurance industry can use SMS to boost their business:

 

• Quick Service

 

Texting is beneficial for events that call for immediate attention. The insurance industry has to deal with all kinds of emergency situations such as house fire, medical emergency, sudden death, accidents or an emergency during an international trip. Being in the insurance industry, you know that you need to deal with such issues immediately. If you use text messaging, you can get important information from your clients quickly and you can also keep them updated using SMS.

 

Telephones or emails can be unpractical during such emergency situations and hence text messages prove to be perfect. The client may not be able to talk on the phone due to noise in the background or email due to poor network, but the SMS facility, reaching out can be easy. SMS also allows customers to read the instructions and revert only if they want to.

 

The insurance industry also requires immediate photographs of the place or person, where the emergency has struck. Using SMS texting, one can send photos quickly via text and can also assess the damage quickly. The photos sent via SMS can be easily transferred to email or to the records of the client maintained in the company in order to have accurate details.

 

• Tips and Advice

 

The insurance industry also needs to send tips and advice in order to prevent accidents or claims to their customers. For example, a health insurance provider can send helpful advice and tips to help reduce health risks such as diet plans, exercise advice, etc. First-time mothers can be sent tips via SMS on how to handle a colicky baby or what to do when the baby has diarrhea. Similarly, a car insurance company can send helpful tips and advice such as how often to change engine oil or how to avoid car theft. Using SMS to provide clients with relevant advice not only helps them avoid insurance claims but also makes them more knowledgeable. These tips can prove easy to read while traveling or in idle time.

 

• Increase Client Base

 

Text campaigns help to grow the company’s clientele. You can advertise by offering a free ‘text for a quote’ promotion or a policy discount. This will excite your customers and also those who are not your customers and are reading about the offer. For this, you will have to include details of ‘how to opt’ on other channels such as websites, social media, newsletter, etc. SMS texts are generally more effective in attracting customers when compared to emails and phone calls.

 

• Enhance Customer Experience

 

SMS texting is a great way to reach the customers about issues that are important to them. Majority of the emails see the trash bin and you cannot disturb a customer by calling him at an inconvenient time. In such cases, you can inform your clients about any updates via a text message. You can also send reminders for appointments and inform them about any changes in your company’s policies. SMS messages can also be used to update personal information such as address or bank account. This is easier rather than filling out lengthy forms. SMS texting can also be used to offer tips and advice to the client and improving their customer satisfaction.

 

• Customer Surveys

 

SMS messages have a higher response rate than emails as they make it easier to get feedback from the client. Getting genuine client feedback and opinions is important for insurance companies as they have to deal with very delicate issues and frustrated customers. Poor customer service often leads to most of the customers abandoning a purchase in between. An insurance company can succeed only when they take care of their customers and provide good service. With SMS text messaging, the insurance company can understand how better to serve their clients.

 

Text messaging service provides faster and better services. SMS messages have never lessened their importance since they have been invented. If you are in the insurance industry, you should SMS messaging service to improve your business.

 
Author bio
 

Marketing Head of TXTImpact – I am Susan Raj, Marketing Head of TXTImpact provides Text Messaging products for marketing and support customers to increase your client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.

7 Digital Marketing Trends To Watch Out For In 2019

 

7 Digital Marketing Trends To Watch Out For In 2019

 

In today’s world, digital marketing can only be simply put but cannot be ignored. No sector is debating the power of effective marketing in this era. A well effectively and efficiently executed marketing trends and advertising campaign can serve the needs of any marketing business and increase the demand for the product or service that that company offers. But now times have changed and while we can see that the need for marketing is still important and still that marketing trends have changed a lot. The growth of digital technologies in the market and how rapidly they can measure are impacting every digital marketing strategies and tactics like SEO Content writing and marketing, Social media and Intent ads, etc. We all know that the digital revolution is rapidly shaping up the marketing trends and industry. Meanwhile, since the 3rd industrial revolution, digital marketing is increasing rapidly in every decade, because of technology advancement.

 

There are seven digital marketing trends to watch out for 2019 –

 
1. Artificial Intelligence
2. Chatbots
3. Content Marketing
4. Social Media
5. Podcasting
6. Video Marketing
7. Voice Search
 

1. Artificial Intelligence –

 

Artificial intelligence is rapidly revolutionizing marketing industries more. Decades of internet browsing and surfing data is left behind to analyze and understand the customer’s behavior, opportunities, and needs, etc. With the help of Artificial intelligence, the business dealer can get access to the reports at the right time. Artificial intelligence uses the Internet of Things and Machine learning processes profoundly to find out the meaningful opportunities in the available social media, internet, and customer big data. More precisely, Artificial Intelligence is a computer system that can perform specific tasks which usually requires human intelligence. AI has plentiful potential applications in the market. But in 2019, we’ll mostly see AI organized for marketing, customer service and business advertising.

 

2. Chatbots –

 

Chatbots are virtual assistants where some of the most advanced chatbots are set up by enterprise companies as virtual assistants and even digital porters. There are various latest uses for chatbots which are emerging all the time, like –

 
• Lead qualification
• Talent recruiting
• Knowledgebase research
• Website browsing guidance
• Shopping assistance
• Accessibility
• Self-service
 

Virtual assistants’ chatbots are even available for small market businesses. There are plenteously of third-party chatty AI platforms businesses can influence to meet visitors, answer their questions, solve their queries and move them further towards a purchase of their product.

 

3. Content Writing and its Marketing –

 

Content writing and its marketing is a strategic and tactic marketing approach focused on creating and distributing valuable and consistent content to attract a focused audience and eventually, to drive cost-effective and profitable customer action. The feature of content marketing is its quality which is more important as we can able to accurately identify the focused and target audiences with the help of machine learning and big data analysis. We just need to give them good quality content which should add value to the consumer.

 

4. Social Media Platform-

 

Social media platform is the basic marketing trend continues to be extremely important for marketing to build consumer societies and brand loyalty in 2019. Though, social media platform is rapidly changing the scope and also its conversion rate is getting higher. Every market should consider a social media platform for their marketing strategy in 2019, as this offers wonderful opportunities to benefit. Dealer does not have to sell everything on social media, either video or text content. Social media platform will tell every business’ brand story to their customers. So appealing customers regularly, having things right from the beginning is necessary for social media marketing.

 

5. Podcasting –

 

Podcasting is creating and distributing audio files through the internet online and it will be available for downloading to digital devices. The main advantages of podcasting are that the customers can listen anytime and anywhere. Podcasting will enormously help in brand awareness, etc.

 

6. Video Marketing –

 

Video marketing is the main digital marketing trend as through video content people are engaging with videos evermore. Social media gets more share for the video content. As a video-based platform, YouTube is the second largest search engine on the internet. Video marketing helps consumers to remember the brand and inspires sales. Live stream or online videos are a growing marketing trend on YouTube, Facebook and other video channels. Customers are appealing more with video content before making any purchasing and marketing decisions.

 

7. Voice Search –

 

Voice search is very common nowadays, users using the voice assistant to ask queries to a home assistant and smartphone devices rather than typing in search engines. Voice assistants got popular since the introduction of various smart speaker devices, like Google Home, Amazon’s Echo, etc.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A Top SEO company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

7 Ways To Create a Killer Instagram Campaign For 2020

 

7 Ways To Create a Killer Instagram Campaign For 2020

 

In this modern era mostly brands and business are moving towards social media platforms especially Instagram for running their business. But they actually don’t know how to use the Instagram for business purposes, they think if they use the Instagram business account they will success which is actually wrong. To become successful you need to learn about it. There are few tips we have mentioned below with complete details. These tips will help you a lot in running your business.

 

Upload High Quality and Unique Content

 
Upload High Quality and Unique Content
 

The high quality and unique content is the key behind the popularity of the Instagram post. If you are running a brand on Instagram then you should have to upload the content in different styles, don’t upload the same content again and again. The Instagram algorithm always appreciate the unique content and try to promote it to other Instagram users. For creating the content you can hire a graphic designer else if you don’t afford the designer then create the content by yourself. There are many tools and softwares are available over the Internet those are providing this facility.

 

Start a Live Streaming

 

Instagram live video is the most popular feature of the Instagram story. Instagram live streaming is one of the best tricks for getting maximum engagement and view on Instagram stories. In the live video you can host the Q&A session, you can announce upcoming events, you can let to know the people about your new products or you can review your any product. If you have more than 10k followers on your Instagram account then you can add a link to your blog in the live streaming, you have noticed many times on Instagram stories of influencers the swipe up option, yes that’s the same thing.

 

Do Collaboration with Influencer

 

Influencer is the person who has a huge amount of followers on social media. Collaborating with the influencer is the best way for gaining lots of engagement and followers on your Instagram. Actually this is a paid method for collaborating with the influencer you need to pay them. Otherwise, if you don’t have a budget, then you can buy automatic Instagram story views. According to google survey, people respond 12% more on the social media influencer as compared to a traditional celebrity. This is the best opportunity for becoming popular on Instagram in a short time.

 

Share Your Experience

 

Instagram has a community of 1 billion-plus users and 500 million people using Instagram on a daily basis. This is not compulsory people come on Instagram just for watching the videos and usual Instagram posts. Millions of people are coming to Instagram for watching the informative content. For example, you have visited New York City obviously you have captured some photos and videos then must upload on your Instagram account whether your account is of different niche. Also, share your experience and mentions what things you and what things you have missed so how your audience admit it informative for them.

 

Tell a Story to Audience

 

If you want to become popular and increase your appearance on Instagram then you should need to increase your followers and engagements. Tell a story to the audience is one of the best working ways for engaging the more users. Almost every person either old or young love to listen to the story. You can tell the story or your any experience on Instagram. For this purpose, you can use the Instagram live video and when you finish the live video then share on your Instagrams story and highlights so how people who missed your live stream can watch later on Instagram story.

 

Be Regular and Consistent

 

If you want to become successful on the Instagram actually not only in Instagram, in every work you should have to be consistent in your work because the consistent person always gets the results in positive. For consistency, you just need to act yourself on Instagram and need to upload the content regularly. But it does not mean you upload the same content again and again. You should have the content of one week as a backup so how you can upload the content on a daily basis. It is the best technique for maintaining your appearance.

 

Upload the Relevant Content

 

Always upload the content which is relevant to your brand niche never divert your brand on multiple niches. For example, if you have the brand of gents jeans then you can upload the content related to men because the people will come to your account will in the search of gents product if they watch the irrelevant content on your account then it will impact the bad impression. So for avoiding these kinds of circumstances always upload the relevant content.

Top 7 Tactics To Generate More Engagement On Social Media 2019

 

Top 7 Tactics To Generate More Engagement On Social Media 2019

 

In today’s digital world, almost all have their social media accounts and people spend most of their time on social media. Social media is not only used for entertainment but by using this one can grow your business in the world.

 

One can establish an online store via social media engagement tactics. Most of us who want to grow their business often fail to reach high social media engagement. At the time of engaging followers on social media try to convert them into your customers.

 

Not only this but you try to increase your sales, customer loyalty, and positive reviews. So, to increase your loyal customers and sales, you should know the basic Social Media Engagement Strategies.

 
Top 7 Tactics To Generate More Engagement On Social Media 2019
 

7 Best Ways on how to increase Social Media Engagement Strategies:

 

Facebook and Instagram are the most famous Social Media among people. Some of the very famous brands know the importance of social media very well.

 

If you are not interacting with your current followers then you are missing a huge opportunity to grow your business in the digital world. But if you regularly interact with them then it will establish a good relationship with your potential customer and ultimately it will increase your sales and profits.

 

So, if you want to build a good relationship with your customers, then use Social Media Engagement tactics for your business. But before that let’s have a look at some Advantages of the best social media marketing strategy.

 

Benefits of Social Media Marketing:

 

Social Media Marketing consists of so many benefits that are very helpful to grow your business in today’s digital world. But from them let’s see the few of them.

 
• Increase sales and profits
• Improve Awareness of brand among customers
• Increased traffic of your website
• Increase the number of users
• Get more leads
• Communicate with your user easily
 
Social Media Engagement Strategies for 2019
 

Social Media Engagement Strategies for 2019:

 

● Use Emojis for the reactions:

 

Generally, we use various emojis for different kinds of reactions. Instead of using textual communication use the emojis because textual appearance doesn’t come with proper meaning and tone.

 

You can also add feelings or expeditious to your post by using Emojis. If you share some jokes or funny lines then instead of writing comments, you can directly use laughing emojis. For share you love, you can use flowers, hearts, and smile which show a symbol of affection and friendliness.

 

By using this method, one can easily increase social media engagement for your brand. But while using the emojis make sure not to use more than two for single post or brand because this leads to wind up the coming ff or hard to read. You should also make sure that emojis are fit for your brands as well. So, use the proper emojis to increase social media followers.

 

● Use images in your posts:

 

Images or visual aids are one of the most powerful tools that can help to increase social media engagement. As per one study, 85% of your interaction and 35% of content sharing successfully done on Facebook by using images.

 

Visual aids or images easily help to increase the chance that people will learn and interact with your social media posts on FB, Twitter, and other social media. Some of the very famous social media like Instagram, Pinterest, and Snapchat already use visual aids in their storyline.

 

Some of the very famous brand share images of people using and enjoying their brands. This type of image is always won and push people to use the products. You can also use filters, frames, and other features to attract the audience. To provide any useful information, infographic images are the best option to share it among the audience.

 

● Ask for Review and Feedback:

 

So many people want to share their feedback and reviews about the products which they like. If you share your products among your customers, then you can ask to share reviews and feedback in the form of comments.

 

Another reason for the review is that it helps if your review page Facebook is distributed. If your customers are happy then they leave a positive response about your products which may be helpful to get more positive customers.

 

There are so many sites which are exchange positive reviews but it is strictly against the law. This is especially used when someone not used your product and writes wrong reviews. Based on the reviews and feedback you should improve your products.

 

SO, reviews or feedback matters a lot for any business to get more engagement on social media.

 

● Use more Video than Text:

 

As we know, images and graphics are a very good way to increase social media engagement. But on a visual platform like Instagram use eye-catching images and videos to connect more people on Instagram.

 

We already use images but not to forget video content because videos are helpful to change the usual content. By using videos one can increase the traffic of your site on social media.

 

Generally, people spend more time on the video than text. You can also record live video which is the best tool to engage more people on social media. Video is a very good option for restaurants, beauty salons, and bars. Using videos, one can easily engage more customers. So, video is the best tool for more social media engagements.

 

● Use Pinterest to reach your business at the next level:

 

Another very famous social media tool is Pinterest which is also most used nowadays to engage more people, especially for youth. Not only this but it also the second largest search engine after google.

 

So, first of all, let’s be clear that Pinterest is a search engine that can increase your website traffic, income, credibility, and authority. So, if you are not using this tool then you must use the best social media marketing strategy tool to engage more people on your social media.

 

● Use Proper Hashtag:

 

A hashtag is a very popular technique of Digital marketing which helps to increase Social Media Engagement. But it is only true when you are using the right hashtags for your posts.

 

While using hashtags make sure that, hashtags you are using for posts are famous and actively used. If not then it is a waste of time for you and increases the post’s character limit.

 

● Host a Contest:

 

One of the most popular ways to get more engagement on your social media is contest hosting. This is the best way to get more traffic because these people have a chance to get something. By doing this, one can easily engage more users with brands or influencers on social media.

 

So, based on the way you execute the contest, you can boost contest For example, share photos of your brand with a hashtag that will create more traffic. Not only new followers, but you will also get new customers. Facebook and Instagram are some of the most famous social media which host contests and get more traffic for your brands.

 

I hope you will get some very important Tips to increase Social Media Engagement. By using these Ways to increase Social Media Engagement one get easily get more social media followers. If you like my post then share it on your social media wall with your friends. You can also comment on my blog in the below the comment box.

 
Author bio:
 

Sara jacob work at Zithas Technology as a community manager. Zithas Technology is a Web development, Mobile Application development & Digital Marketing company with more than 12 years of experience in this field. We are the best IT service providing company with an extensive team of professionals.

Know Why Social Media Marketing Is Inevitable For Any Business

 

Know Why Social Media Marketing Is Inevitable For Any Business

 

A catch-all term for a group of sites yielding absolutely different social actions is social media. For example, Facebook is a site enabling all sorts of posting from short messages to stories, photos, and videos to links. While Instagram focuses on visual content.

 

At present, we can find that over 2.5 million people using social media and have created another virtual world. This is a vast audience for your brand rendering a major justification to why you should put effort into social media marketing.

 

Social media platforms are way more fruitful and potent in connecting with customers. It is helpful all over the marketing process, starting from brand awareness to boosting sales and leads along with customer support.

 

Not only do social networks allow you to connect with your customers but also allows customers to connect with you. It works both ways!

 

Some reasons why social media marketing is vital are listed here.

 

To build awareness

 

People will become buyers only if they know the brand. Consumers want to purchase from brands that are well known. Social media does the work of boosting your noticeability among a large number of viewers.

 

In addition to sharing content, you also have lots of possibilities to be shared too. It is not necessary that you will go viral, but you have made it simple for folks to talk about you.

 

It is noted that buyers that had a good experience on social media are likely to share it with their friends. Word-of-mouth influences 20-50% of purchasing decisions. Thus, when people talk about your brand or product on social media, it increases recognition, creates assurance and as a result increases the sales.

 

To convey dominance

 

People are becoming choosy and judicious about which companies they support. Before buying a service, all most every one browses it on the internet or social media.

 

Setting up sturdy profiles with apt content will build your brand’s domination over other akin businesses. Make sure you have an impression that is sanguine through social media, portraying your business is trustworthy, skilled, and communicative.

 

To show originality

 

No one will be interested in boring, informative and dull social media posts.

 

Reflect yourself in the posts. Posts should have a human touch in them and must reflect the real people behind the social profile. That’s what people want to see.

 

To stimulate engagement

 

There is constant metamorphosis going on over social platforms. Changes in trends, types of posts, and sorts of interactions; are updated continuously.

 

This may seem terrifying to entrepreneurs.

 

By exploring new ways to post, you can engage your audience. You need not be an expert, but you can always try your hand at varied approaches and ideas and learn as you go. You could post behind the scenes Instagram stories, a Q&A session through live Facebook streaming, or maybe a poll on Facebook. Eventually, you will learn what your followers prefer.

 

Generating content that creates conversations must be your focus. Some ways to do this are:

 
• Shout-outs to your partner companies
• Request feedback for your articles
• Asking open-ended questions so that the viewers can get actively involved by answering
 

In case, there is a negative comment, you have the chance to reply to the customer instantly. This is a golden opportunity to apologize publicly and boost the customer’s confidence in you. Even though it is a publicized reply, the exchange is very personal.

 

Also, if someone praises you, gratitude can be shown by drawing attention to their compliments.

 

To improve customer service

 

Social media has taken over the traditional face-to-face, calling, and emailing for customer care and help. The walls between the consumer and sellers. Individuals are turning to Facebook and Twitter for help or to get information, instead of calling the customer service lines.

 

Create your status as an accessible and concerned brand by immediately responding to queries on social media.

 

To enlarge affordably

 

Facebook and akin social media sites provide free profiles. Therefore, you can set up an account without incurring any charges.

 

Marketing can be expensive. And not every company has the budget for enormous campaigns. Unlike traditional marketing, social media can provide you with comparatively more returns for the resources you use.

 

The opportunity to reach a large audience and accomplish goals is provided through Facebook and Instagram ads, irrespective of the size or budget of your business.

 

It gives you the freedom to pay according to your preference while giving permission to access all features of the business page. The only expense will be promoting your ad or hiring a social media expert for your enterprise.

 

It is not only cost-effective but also time-saving. Over 84% of business owners on social platforms noticed that investing as little as 6 hours per week on social media efficiently increased their traffic, as per a report from Hubspot.

 

To enhance your SEO rank

 

Sharing on social media is effortless. And you are intensifying the probability of quality backlinks by putting up share-worthy content on your social profiles. This way, your content is not difficult to find.

 

Take full advantage of your business page. Use popular hashtags, optimize your page, create catchy pictures or videos, generate mysterious titles to shoot up the engagement and nurture your Search Engine Optimization (SEO).

 

To be aware of competitors

 

It is advantageous to keep track of what people are saying about your challengers.

 

One of the uses of this strategy would be to track complaints of your competition to reveal faults with their services which you can address to win new customers.

 

An apt example of this is provided below.

 
To be aware of competitors
 

Uber had made an offer of free ice-cream on Fridays but failed to deliver it. People had tweeted about this a lot. In response to these messages, SkipTheDishes provided free ice-cream in exchange of signing up for an account. And this way, the people disappointed by uber turned in SkipTheDishes customers.

 

Keeping a watch on competition on social media also enables you to know when they are launching a new product, running promotions, or releasing new reports.

 

Easy retargeting

 

A majority of buyers make wishlists on online shopping sites or leave products in the cart to shop later. Such people are potential customers as they have visited your website, looked at your products and decided what they want.

 

Leaving products in the shopping carts could be due to various reasons but someone who has paid much heed to your company must never be ignored.

 

Remarketing to individuals through Facebook ads is very easy. And it will give the users a feeling that they are being paid attention to.

 

Share with us how social media has helped your business in the comments below!

 
Author Bio:
 

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

New Ways To Find Instagram Business Hashtags

 

New Ways To Find Instagram Business Hashtags

 

“Hashtags are like road signs that direct your prospective people to your profile”

 

In this article, you will come to know the new ways to find business hashtags for the Instagram profile. Hashtags are designed to help and allow you to be a part of the online market and make you more visible. Hashtags are considered as Google Keywords for one to discover him. Analyzing how to find Instagram hashtags to gain more reaches and get introduced to more Instagram users. If you are worried about the chemistry of hashtags, do not worry I am here to help to come off this confusion.

 

How many hashtags can be used?

 

Up to 30 hashtags can be used on Instagram on each post and it highly recommended to use all 30 hashtags. It might seem like a lot, but it’s good to use more tags. The more hashtags you use the more eyeballs you get. It’s a great idea to use accurate hashtags to approach authentic followers.

 

Find Hashtags for Authentic Followers.

 

Be careful while choosing your hashtags because that must be specific to your business and image and make sure you attract authentic followers and ideal audience. You must be aware of some hashtags that attract spammers and images that are not associated with your business or photo.

 

The easiest way to get rid of this problem, you must verify every hashtag that it must be secure for you and your business because of one wrong hashtag and affect all your other hashtags.

 

What are Spammy Hashtags?

 

The best culprits that are a magnet for spammers are hashtags such as #instagood, #happy, #love and #followme to name a little. This kind of hashtags should be eliminated if you don’t desire to be spammed to lose with loads of smiley faces[a], or “follow me for free followers” comments. You can easily figure out the hashtags to avoid as they will have over 100,000,000 posts on them. Checking how many photos are posted on a specific hashtag not just helps you filter out the spammy ones, but also allows you to find those less important to mid-range hashtags which will help you stand out.

 

How to figure out the density of Hashtags?

 

Before using a hashtag, figure out how many posts have been uploaded on them. For this purpose, simply type the hashtag in the search bar of Instagram and your result will appear. The number of posts on a hashtag could be found in this way.

 

Never use a hashtag before verifying it properly as it can be a time-wasting act. As I mentioned above you should use up to 30 hashtags, so all hashtags used should be verified.

 

What’s a good ‘Hashtag Density’?

 

Let’s talk about the hashtag density. What should be the hashtag density, if you are wondering then here is the answer. If you have figured out the hashtag density by search process and verified every hashtag, then it’s time to get the accurate hashtag density.

 

Try not to use the hashtags having less than 500,000 posts in them as this hashtag would not be much beneficial for you.

 

Choose the hashtags that have 500,000 or more posts on them as these types of hangtags are usually trending around Instagram right now. They can surely help you catch more eyeballs and get more impressions.

 

Let’s consider you took a photo of the beach in Dubai. Your photo will have so many chances of getting placed in the top 9 photos if you use the hashtag #dubaibeach. No matter if the hashtag has the posts under 100,000. But it will work for you. Keep on niching & you’ll get yourself in the top position in some time.

 

How Can I Find Hashtag for a specific niche?

 

Let’s find some genuine and original people to discover you and your business as we know what to avoid and what to do.

 

For this purpose, you can use Instagram itself. Click on the magnifying glass on your Instagram screen, type in the relevant hashtag for your niche and the results will appear. All the hashtags relevant to your niche and search will be suggested by Instagram. You can find some appropriate tags for your niche by scrolling down the list of tags that are suggested.

 

You can repeat this process for every hashtag. Every time you place a hashtag, a new set of hashtags will be shown in the suggestion bar.

 

Be Specific!

 

Now let’s get a bit more clever with the hashtags. Let’s say you’re a fashion hairdresser, you’d be very tempted to use the hashtag ‘fashion’. But at over 350,000,000 visits on Instagram, you know your photo will be viewed for all of a crack-second on the front page for #fashion. Rather, we can get tactical and position down a bit according to your company and the photograph you are posting.

 

Make use of a hashtag #zomato on any food or drink photos.

 

Make use of hashtag #coffeeshots for photos of your coffee.

 

Make use of a hashtag #travelandlife on travel photography.

 

Make use of the hashtag #flashesofdelight on any pretty, pastel and feminine type photos.

 

Make use of the hashtag #HuffPostIDo to wedding photos.

 

Make use of the hashtag #wakeupandmakeup on photos featuring makeup.

 

Need some other great ideas?

 

Check out any of the Instagram accounts operated by your favorite magazines or websites inside your specific market. There are lots of who will feature photos that fit their style. All the details on what hashtag to use are usually in the bio part of their Instagram page.

 

Apart from this process of searching and using hashtags, you can Buy Instagram Followers UK to become visible to more audiences in very less time. It would also be an effective and efficient way of getting genuine and active Instagram followers. Follow the ideas given in this article and it will help you for sure.

Best Audiobooks For Social Media Marketing For Becoming You Pro

 

Best Audiobooks For Social Media Marketing For Becoming You Pro

 

Listening is the new reading. With individuals getting busier day by day, audiobooks are really helpful for people who are always on the go. An entrepreneur has infinite things on his agenda and to make time to read books isn’t easy.

 

Audiobooks really help at such times when entrepreneurs can do their work and simultaneously listen to them. Also, while commuting to work, plugging your headphones and listening to audiobooks really help beat that traffic noise and also help in making use of the time that would otherwise be wasted.

 

Amazon audible is one of the best ways to listen to high-quality audiobooks. Globally, people prefer Amazon audible to a large extent. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

 

Here’s a list of most popular audiobooks you could have a look at:

 

1. SEO FITNESS WORKBOOK – Jason McDonald

 
SEO FITNESS WORKBOOK - Jason McDonald

https://www.amazon.com/SEO-Fitness-Workbook-2018-Optimization/dp/B06XCXKCRF/

 

The way the information has been put up is really simple yet concise. It actually has tips and tricks which give digital marketing a whole new perspective. It’s great for beginners because it contains basics which really digs into the groundwork of SEO and Digital Marketing as a whole.

 

2. SOCIAL MEDIA – Marketing Blueprints

 
SOCIAL MEDIA - Marketing Blueprints

https://www.amazon.com/Passive-Income-Blueprint-Social-Marketing/dp/B07Q1K8TDG/

 

This book offers social media advice to those who are newbies in the field of social media marketing. The author does a great job of covering all social media platforms.

 

The social media platforms included are Facebook, Twitter, YouTube, Instagram, LinkedIn and Quora. Very easily written and explained, it contains facts and figures, jargons that are used in the social media world. It contains a lot of new strategies which you may not have been too familiar with.

 

What’s great about this book is that it leans towards brands more than influencers, this book focuses on how social media plays a great role in building brands and their online presence.

 

3. THE TAO OF TWITTER – Mark W Schaefer

 
THE TAO OF TWITTER - Mark W Schaefer

https://www.amazon.com/Tao-Twitter-Mark-W-Schaefer-ebook/dp/B076CXSXYB/

 

Great for people who don’t know how to use twitter for business needs. A great 101 for people who are new to Twitter. A really super easy going book, you can listen to it anywhere and understand how Twitter has gradually become a platform for entrepreneurs and businesses to boost their revenues by using just 140 characters. Really abundant advice and anecdotal experiences, what’s interesting about this book is the personal experiences given.

 

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller

 
Building a StoryBrand Clarify Your Message So Customers Will Listen - Donald Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/

 

THIS BOOK IS GOD. A complete solution for struggling entrepreneurs, this book is the real deal when it comes to marketing. The good news is these tips and tricks actually work! If you’re really skeptical about how to go about when it comes to marketing, this book actually talks about how to take your business seriously and optimally use the tools that are readily available in the industry. By the time you’re done listening, you’ll be filled with ample amount of confidence in marketing and be the boss at it.

 

5. The Best of Guerrilla Marketing: Guerrilla Marketing Remix – Jeannie Levinson, Jay Conrad Levinson

 
The Best of Guerrilla Marketing Guerrilla Marketing Remix - Jeannie Levinson, Jay Conrad Levinson

https://www.amazon.com/s?k=The+Best+of+Guerrilla+Marketing%3A+Guerrilla+Marketing+Remix+-+Jeannie+Levinson%2C+Jay+Conrad+Levinson&ref=nb_sb_noss

 

The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present the first book to deliver the best of Guerrilla Marketing.

 

It has amazing combinations of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. In this book, you it teaches you how to how to reframe your approach to branding, advertising, social media, networking and more ultimately, making more money, while spending less. Anyone who wants to grow his business on a low budget. This book definitely helps!

 

6. Unmarketing – Scott Stratten

 
Unmarketing - Scott Stratten

https://www.amazon.com/UnMarketing-Second-Everything-Changed-Different/dp/B07C5DMQ7T/

 

Unmarketing is an ‘out of the box’ driven book with phenomenal ideas on marketing. Marketing can get boring at times. However, this book is perfect for the times when you want to engage customers and the right ones in the digital age.

 

It will definitely make you question your old habits and will up your standards and your outlook on marketing. We bet you’ll never want to put this book down until you completely finish it. Scott has really connected with his audience and hit the right ones.

 

7. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life – Rory Sutherland

 
Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life - Rory Sutherland

https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/B07PQTT7B4/

 

Rory’s unconventional and amazingly curious approach has led him to discover that unusual places have the most compelling secrets to human decision-making.

 

For eg. What can honey bees teach us about creating a sustainable business?

 

How could budget airlines show us how to market a healthcare system?

 

Why is it better to be vaguely right than precisely wrong?

 

What might soccer penalty kicks teach us about the dangers of risk-aversion?

 

So, it’s a really interesting audiobook which is definitely going to blow your mind!

 

8. Hooked: How to Build Habit-Forming Products – Nir Eyal, Ryan Hoover

 
Hooked How to Build Habit-Forming Products - Nir Eyal, Ryan Hoover

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/

 

A big thumbs up, this book is voted as one of the best business books by a huge number of online readers. How do successful companies create things that really engage a great number of audience?

 

This book tries to give practical advice and solutions on how to fix the issue, and what may be going wrong while you’re trying to engage your customers. It’s so good that while you’re reading it, and while you’re reading it, you hope that your competition isn’t reading it.

 

I’m a digital worm, so I read & listen learn from different sources to increase my knowledge in digital space. Recently switched from books to audiobooks, if your just starting, option with amazon audible I has a wide rage of audiobooks and easy exchanges too. Check out my Audible detail review also audible provides free trial so if you don’t think audiobook is not your thing just cancel.

 

Let me know in the comments which audiobooks you have read and what you have discovered?

 
Author Bio:
 

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks.

5 Social Media Marketing Perks and Their Advantages for You!

 

5 Social Media Marketing Perks and Their Advantages for You!

 

In this generation of the highly technological and digital era, the possibilities of marketing a business are endless. You just need to know your target audience and have consistency in your marketing strategies. Many of the best virtual assistant companies online is a testimony of how social media marketing has helped them grow and eventually succeed in the industry. The internet and social media marketing strategies that they utilize made them visible to millions of web users across the globe.

 

Companies that can be found on the internet advertise, promote, and execute their brand identity just by going straight to the World Wide Web. It’s really funny and actually beneficial to know that once you have created a website for your business, nothing can stop you from letting the world know that you exist, especially if you start your marketing through social media with millions of users growing each day.

 

Social media must be the most powerful tool a business can use to be successful, and why is that? There are so many social media platforms to choose from and applying your marketing methods. Facebook, for example, is the most popular social media platform today, and according to studies, Facebook has more users than of any religion on the face of the earth, except for Christianity, but the number of users of this social media platform is closing in on them.

 

There is also YouTube, Twitter, Google+, and so much more. Why are we saying this? It is to give you an idea of where to go for advertising and marketing. As a business owner, we need to look for ways on how to gain profit and have more success in the future.

 

Here are 5 perks and advantages of social media marketing.

 

Cost-effectiveness

 

Performing marketing methods on social media is definitely cheaper than having your brand advertised on tv commercials of having huge billboards on major highways. Posters? Flyers? Streamers? Those are the prehistoric ways of advertising, they cost a lot of money and manpower just to put up. Nowadays, with a bit of a strategy, you can have your brand be known just by joining numerous social media platforms without spending too much money, and for sure, millions of people will be noticing you.

 

Industry Awareness

 

Social media marketing is the best way for people in your chosen industry to be aware that you exist. Let’s have YouTube for example. You might want to have a video of your product or service on this platform. There are people who are specifically searching for a product on this site of which they would want to buy if found useful and great. Posting an ad on social media sites like these will eventually increase your brand awareness, because if you still didn’t know, the watch time for “YouTubers”, according to statistics is more than 250 million hours a day.

 

Better Search Engine Ranking

 

SERPs such as Google interprets the quality of your website content, credibility, and influence with its algorithms, giving you the opportunity to have higher rankings on search engines. This is why you need to have excellent content on your website because once you perform social media marketing, search engines such as Google has its eyes on you.

 

Creates Good Brand Image

 

The more you do social media marketing, the higher the odds of being noticed. Millions of people every day are on social media platforms, make no mistake, you will be noticed! A content well-made, attractive, and full of potential for buyers will lead you to a good brand image, and people will be talking about you in no time. But the reality is, you need to have an awesome product or a fantastic service that can actually give satisfaction to your customers, and when you fail to give what a customer really needs, social media will also be your downfall.

 

Leads

 

This is the most exciting perk of doing social media marketing, leads! Doing your marketing strategies online and on social media creates exceptional leads and most of the time, sales. A post you made on social media will circulate, will multiply, will be shared, will be liked, and will be your weapon in your battle with numerous competitors in the market of which has their own marketing strategies wanting to topple other competitors.

 

5 ideas are great, such as what we have above, but there are more that can be used to make a business grow more. Well, if you’re someone who owns a business and doesn’t have time to do social media marketing, you can always turn to social media marketing professionals and companies that are always available to help. Where can you find them? They are just a search away on your search engine, knowledgeable, helpful, and most of all well-experienced in the field of social media.

 
Author Bio:
 

Karstine Mae Sanchez is a content marketer and a dedicated virtual assistant at OkayRelax. She loves writing content on business and works management, food, and nutrition, healthy lifestyle and travel. When she is not busy, you can find her at the beach, exploring different islands, seeing beautiful waves and walking in the sand.

How to Find Long-Tail Keywords and Rank for Them

 

How to Find Long-Tail Keywords and Rank for Them

 

What are the Long-tail keyword:

 

Long-tail keywords are the keywords that are used in the search queries by the people over the internet. More specifically long-tail keywords generally have more keywords and reside at the long tail region of keywords vs search per month graph, which is shown below.

 

So from the graph, we can observe that some specific keywords attract all the attention of people and people mostly use those keywords only for a maximum of their searches. For example, if a person wants to buy a book online then he or she will be very specific about the keywords to use as the title of the book, author of the book. So, in this case, you have to use these keywords along with few others so that the search engine chooses your site over the others.

 

But there is a myth that generally keywords consisting of more than 2-3 words resides at the long-tail of the above curve. I am here to bust your myth and make you understand about this matter in detail.

 

The effectiveness of long-tail keywords also depends on the topic that is being searched on the web. For example:

 

Case 1: people generally use the two keywords “rental cars” to search for rental cars available in their locality instead of “rental cars at ABC lane for 500 bucks only”. So if you use the later as your keyword to get traffic on your website then I will get little attention and lesser traffic. But, the first keyword will attract more traffic.

 

Case 2: people generally search for “how to change electric fuse” rather than “change fuse”. Here you can see that people will opt for the link which will have the keywords from the first quoted line.

 

So, from above it is clear that traffic on your website doesn’t depend on whether you are using long keywords on not, rather it depends on the topic that you are working on. From here we can categorize the long-tail keywords in two groups.

 

Long-tail of broad topics:

 

In this section comes the search queries which have few high volume search terms and large variation can be observed in the keywords. A good example will be the search query “how to boot pc”. These keywords will have large volume i.e. these keywords are used in a large number of searches and you can also see that people will be searching for the same thing yet use different keywords i.e. there is a large variety of keywords. In this case, to achieve search engine optimization you have to use the most weighted keywords, in this case, it will be “boot” and “pc”. In this way, your website will be ranked in a good position due to the use of weighted keywords as well as other keywords which also tend to bring some extra traffic to your website and grow your business. But, in the case of a broad topic, there are lots of sites which use the same keywords to attract traffic and they all get a nearly equal amount of traffic. So, using weighted keywords in case of broad topics doesn’t cause much change in the rank of your website. So, you can focus on other features of your website to make it more user-friendly and search engine optimized to rank up. Now how to find the perfect keywords for your website for any broad topic you choose to work on. You have to choose the keywords for your website then you go on any online site to see the traffic received by sites according to the keywords they use. Site Explorer is a good option to search the traffic received by the keywords you choose. There you can look at the sites and the keywords they use to get ranked in the top 5. You can also check the most used keywords and finally, you should check for the traffic they receive daily.

 

Topical long-tail keywords:

 

These are the keywords that are about specific topics and only specific keywords are needed to search the web. These keywords belong to the topics that are not a part of any big topic. For example “keyword eating” is not related to any broad topic so less traffic is already expected at the website related to this topic. Now the broad topics and keywords related to those are eliminated, here you need to focus on the long-tail keywords and their selection as in this case the competition with the other websites is going to be high. So, to rank up you need to use long-tail keywords to attract more traffic. In this region as the keywords don’t have much weight so you have to rely on the cumulative effect of each keyword. Now, you can select your topic and individual keywords and use modifiers with those keywords to attract more traffic. For example, your website is selling rubber bands. So, again you can go to site explorer and search for modifiers that can be used with your keywords. Another way to attract traffic towards your website whose topic is not part of a broad topic is to create FAQ links at the end of your well-established website. Sometimes people become curious and may go to the website. Though it is an optional case. So in the case of topical long-tail keywords, it is necessary to use proper and right keywords to attract traffic to your website.

 

Let us sum up all the things that we discussed. For broad topics, you must use more weighted keywords to attract much more traffic and in topical long-tail keywords, the keywords are less weighted and the sites are also less popular and not a part of a broad topic. So, use the above-detailed tips and get ready to start your work and earn some fortune. Good luck for the journey ahead.

 
Author Bio:
 

Deepak Sharma is the Founder and CEO of withStartups.com – A SEO Company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.