7 Digital Marketing Trends To Watch Out For In 2019
In today’s world, digital marketing can only be simply put but cannot be ignored. No sector is debating the power of effective marketing in this era. A well effectively and efficiently executed marketing trends and advertising campaign can serve the needs of any marketing business and increase the demand for the product or service that that company offers. But now times have changed and while we can see that the need for marketing is still important and still that marketing trends have changed a lot. The growth of digital technologies in the market and how rapidly they can measure are impacting every digital marketing strategies and tactics like SEO Content writing and marketing, Social media and Intent ads, etc. We all know that the digital revolution is rapidly shaping up the marketing trends and industry. Meanwhile, since the 3rd industrial revolution, digital marketing is increasing rapidly in every decade, because of technology advancement.
There are seven digital marketing trends to watch out for 2019 –
1. Artificial Intelligence
3. Content Marketing
4. Social Media
6. Video Marketing
7. Voice Search
1. Artificial Intelligence –
Artificial intelligence is rapidly revolutionizing marketing industries more. Decades of internet browsing and surfing data is left behind to analyze and understand the customer’s behavior, opportunities, and needs, etc. With the help of Artificial intelligence, the business dealer can get access to the reports at the right time. Artificial intelligence uses the Internet of Things and Machine learning processes profoundly to find out the meaningful opportunities in the available social media, internet, and customer big data. More precisely, Artificial Intelligence is a computer system that can perform specific tasks which usually requires human intelligence. AI has plentiful potential applications in the market. But in 2019, we’ll mostly see AI organized for marketing, customer service and business advertising.
2. Chatbots –
Chatbots are virtual assistants where some of the most advanced chatbots are set up by enterprise companies as virtual assistants and even digital porters. There are various latest uses for chatbots which are emerging all the time, like –
• Lead qualification
• Talent recruiting
• Knowledgebase research
• Website browsing guidance
• Shopping assistance
Virtual assistants’ chatbots are even available for small market businesses. There are plenteously of third-party chatty AI platforms businesses can influence to meet visitors, answer their questions, solve their queries and move them further towards a purchase of their product.
3. Content Writing and its Marketing –
Content writing and its marketing is a strategic and tactic marketing approach focused on creating and distributing valuable and consistent content to attract a focused audience and eventually, to drive cost-effective and profitable customer action. The feature of content marketing is its quality which is more important as we can able to accurately identify the focused and target audiences with the help of machine learning and big data analysis. We just need to give them good quality content which should add value to the consumer.
4. Social Media Platform-
Social media platform is the basic marketing trend continues to be extremely important for marketing to build consumer societies and brand loyalty in 2019. Though, social media platform is rapidly changing the scope and also its conversion rate is getting higher. Every market should consider a social media platform for their marketing strategy in 2019, as this offers wonderful opportunities to benefit. Dealer does not have to sell everything on social media, either video or text content. Social media platform will tell every business’ brand story to their customers. So appealing customers regularly, having things right from the beginning is necessary for social media marketing.
5. Podcasting –
Podcasting is creating and distributing audio files through the internet online and it will be available for downloading to digital devices. The main advantages of podcasting are that the customers can listen anytime and anywhere. Podcasting will enormously help in brand awareness, etc.
6. Video Marketing –
Video marketing is the main digital marketing trend as through video content people are engaging with videos evermore. Social media gets more share for the video content. As a video-based platform, YouTube is the second largest search engine on the internet. Video marketing helps consumers to remember the brand and inspires sales. Live stream or online videos are a growing marketing trend on YouTube, Facebook and other video channels. Customers are appealing more with video content before making any purchasing and marketing decisions.
7. Voice Search –
Voice search is very common nowadays, users using the voice assistant to ask queries to a home assistant and smartphone devices rather than typing in search engines. Voice assistants got popular since the introduction of various smart speaker devices, like Google Home, Amazon’s Echo, etc.
Deepak Sharma is the Founder and CEO of withStartups.com – A Top SEO company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.