Digital Marketing Archives

How can Social Media Bring Traffic to Your Website?

The use of social media in brands and businesses is no longer an option, it is a must. With over 3 billion users around the globe, social media has become an essential part of growing a business. Building brand awareness, the establishment of brand among its target market and opportunities to connect with existing and future customers, create engagement and build brand loyalty are among its benefits.

But how can social media become an avenue to drive traffic to your website?

Social media platforms you can use for your business

Here are some of the different social media platforms you can try for your business. They are already tried and tested and already built a powerhouse of users under their name. They may be overused however, this does not mean that you shouldn’t give them a try.

• Instagram

This platform has been a powerhouse to several brands. With an active user of 1 billion, it is full of eye-catching visuals and inspiring creativity. It became one of the leading social media platforms for businesses when the shoppable post became available in 2018 and the emerging of Instagram stories and IG TV.

• Facebook

The platform that started it all, this social media giant has long proven its worth. No matter what your business is, Facebook has a place for you. While some may take it negatively as Facebook began suppressing organic postings, you can still leverage your brand through groups, Messenger chatbots and live videos for engagement.

• Twitter

This platform allows brands to create their voice and their persona. This may not be an avenue for everybody but certainly, businesses related to sports, entertainment, politics or marketing can flourish in this site.

• LinkedIn

A much reserved platform, LinkedIn connects B2B and professionals. Armed with the right strategy, you can build your brand in LinkedIn and have an unlimited opportunity to build connections that will be beneficial for your brand.

• Youtube

This platform allows brands and businesses to grow with video contents like tutorials, behind the scenes or walkthroughs.

• TikTok

The newest among them all but grew significantly and has already a billion downloads. This platform caters to the younger generation ages 35 and below and has been widely used over the world.

It is essential also to know the latest social media trends these days:

• Rise of stories and video content

• Dynamic and direct social ads that make consumers think you are talking to them and answering their needs

• Nano-influencers with 1,000 – 5,000 followers and are considered the authentic influencers

• Growth of private and tight-knit groups

Strategies to boost traffic to your website with social media

1. Work on your profile

Your profile in social media sets the first impression. This is probably because consumers have first known about you on social media even before they came across your website. Optimizing your profile may definitely give you brand awareness and drive a good amount of traffic on your website. Make sure your site’s URL is visible in your profile. With the right set of keywords and information, it will streamline your social media profile and website.

2. Post always

This may sound simple but consistent posting builds your reputation, grow your reach and widen your brand awareness. This builds consumer’s trust and increases your visibility to them. Check your analytics and look for the time slot where your followers are most active. Develop a regular posting habit and use social media management tools available online to help you maintain your schedule.

3. Know when your audience is active

Knowing when your audience is active, help you plan your content better. As social media platforms have an influx of users and posts move quickly, posting on the time they are active will give you more chance of visibility and you certainly know people will be able to read your content.

4. Engage with your audience

Social media has given you the power to interact with your customers and this has been one of the vital and important keys. Manage your inboxes regularly and answers questions promptly. In your answers, always direct them to your website for additional information. Try also to be as personal as you can get as customers nowadays shy away from automated replies and would want personal attention. Use call to action words like, click now, visit now, check it out now or read now.

5. Be interactive

Create social media contest, ask questions and run polls. This will have people talking about you, your product or services you offer and your website thus increasing your engagement.

6. Share contents from your website

If you have already established your brand in your social media, it will be easier for you to drive traffic to your site by sharing direct links and contents. Sharing inbound blog links will help boost your website traffic as people will want to read your blog contents.

7. Use teaser contents

Promote special deals on special events that consumers can only access through a link posted in your social media. This may be a discount or a coupon that they can use to purchase something on your website. People clamor for good deals and in any way to save their money. This will also drive sales as people would want to buy now instead of putting it on hold for some other times.

8. Work with influencers

One of the most powerful tools in building your brand is working with influencers. Nano-influencers, the newest classification, are social media personalities with only 1,000 to 5,000 followers and innovative brands are already tapping them. Their small followers give them an edge by being closer to them and thus having stronger connections. Working with influencers is cost-efficient but will give you the visibility not only on your social media platforms but to your website as well.

Conclusion

As social media strategies may take a longer time to take effect and results may not come in fast, you have to be patient and persistent. As you continue to do these suggestions, you will definitely learn the best platform for your brand, the best strategy and the niche market you want to tap.

Author’s Bio

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand

How To Increase Your Business Through Digital Marketing

Small-company individuals own it started from the digital age. They are using a vast width of choices to get your name around via email advertisements and digital marketing programs. The possibilities and mixtures will be virtually infinite. While that’s a massive benefit to this present entrepreneur, it might also be overwhelming. Listed below are several old digital advertisements and promotion strategies to get you all started.

Before dive right into, you’ll discover a couple of fundamental questions that need to be answered. Your electronic advertising program should ultimately pave the way to your long- term and – temporary small business objectives. Answer the questions before start:

Who is my audience?

Concentrate on creating client personas. They need to encircle each one of the features that you wish to get in your ideal customer, such as:

● Age
● Gender
● Geographical location
● Motivations
● Challenges
● Private interests
● Shopping preferences

Yet another valuable exercise would be to recognize the sort of customer that you don’t require and provide a wide berth to promotion content that may inadvertently attract them.

What is my ultimate aim?

Assessing your objectives before creating your electronic marketing strategy guarantees that you won’t be barking up the wrong tree. Are you currently searching to boost site traffic? Decrease cart abandonment? Build your email list, Boost average cost quantity? Create higher customer loyalty, increase brand awareness?

As you can see, one electronic approach wouldn’t hit every one of these regions, so plan accordingly. Which tools do not have? Assess the automated means you have already spent in and ascertain if they are viable, require tweaking, or ought to be retired.

By this time, you have probably already established some automated campaigns and lost cash on the resources to achieve that. It is not unusual to forget that you have got some subscription support for, for instance, email blasts. Assessing the cobwebs away and ascertain if it is still fulfilling your demands. Odds are, together with your new digital approach, you can revamp your usage of previous advertising tools and begin getting a return on your investment.

Primary Digital-marketing Channels:

1) Marketing with Email

Email communication is among the most straightforward approaches to stay before one’s customer base. Send purposeful company upgrades and promotions, and request customer testimonials, and remind a client they have left items within their online shopping cart software, etc.

Strategies for email advertising:

● Personalize using receiver’s title time suitably.

● The ideal time to ship your email is from the day or on weekends if people are not around the clock.

● Incorporate topic lines over 70 characters Long.

2) Social Networking

Having the capability to pinpoint target audience associates. Social networking provides powerful tools to strengthen your digital marketing and advertising campaigns. The drills we suggested earlier in the day play a role here.

For instance, if your perfect customer is a business professional, you will wish to concentrate on LinkedIn. Should they are millennial, and then Twitter and Instagram are more appropriate. Meet with your clientele at which they are at. For more help pinpointing the perfect social-media stations for the company, visit this article.

Try one of these Hints on the next social Networking Effort:

● Cross-promote using a Free Company.

● Host a Competition.

● Survive Facebook or Instagram Stories and Produce a Set.

● Re-post user-generated content.

● Article ‘Label a Buddy’ content comprising it into a promotion, event or holiday.

● Poll your followers.

3) Content marketing

Including valuable and relevant material along with your digital advertising platforms, increases your odds of generating organic traffic. Use videos, blogs, infographics, and white papers to entice clients for you based on internet search engine success. To learn more with your article advertising plan, take a look at this article.

Content Tip

For those who have marketing bits that have been especially successful using a digital medium, then reformat it to work across your electronic advertising stations. Give it a small refresh or correct the language, whether it’s unique to its primary usage. Still, if you have had success using a specific message, either call or promotion to activity, capitalize on it.

4) Mobile Strategy

A cell plan usually takes many shapes, based on the tools you’ve got available. It is possible to work effective mobile-marketing through interpersonal networking and also a mobile-friendly site. Or, you may make an authentic cell application. A cell application is useful as a result of customization possibilities.

Advantages of a program:

● You can send alarms.

● You Can Quickly employ a client loyalty application.

● Your emblem appears on customers’ dwelling displays always.

● Clients benefit from the simplicity of performing business point and click on trades and communications.

There are several program construction services; therefore, you should not begin learning code any time in the future! Organizations like AppsBuilder, BuildFire, and also AppyPie allow you to customize your cellular application based on your own precise needs.

5) Pay-to-Play Advertising

A lot of options here, including paid societal networking advertisements, pay-per-play music advertisements, pay per click advertisements, Google Adwords, etc.. You are essentially creating digital billboards Except with an electronic digital “billboard,” you decide that views your advertisement, where you can make the most of your ROI.

Cross-promote every one of these marketing stations to make sure clients are receiving communications at which they are most receptive. Include links to an own social networking page on each email burst, make an advertisement on social networking directed toward bringing leads and get info or drive traffic for your most recent blog post by way of a link into your most recent societal networking article.

The key to digital marketing will be to narrow your attention when casting a broad net. Sounds oxymoronic but are confident that this is simultaneously potential. What we believe is that all of your digital campaigns need to possess a particular goal using a specific audience in your mind, and you ought to be running several campaigns at one moment.

Author Bio:

Rishabh Gupta is an SEO executive at IT Company in Malaysia, where he handles all works related to SEO, SMO, PPC, Content Writing and Email Marketing.

15 Ways to Increase Website Traffic in 2019

After choosing the right product and designing the website, all that a business requires is the right way for bringing in sales towards the website. Ranging from social media marketing to traditional methods of marketing hacks, there is a great need for us to know about the steps for increasing the website traffic this year. By taking a look at some of the best steps which can help level up the traffic will be a great help. There are several things involved in the process, be it the tools for checking or the guidance from experts and more.

Search Optimization

The first step is to optimize the website for search purposes. Find the most focused keywords that can be good for the representation basis of the niche for the blog content and the stored pages. Most of the time, businesses tend to focus on just two or three keywords for each web page. There are various tools like SEO tools or Keywords everywhere that can be used for finding the right keywords of the website.

Crisp Content

One of the newest content hacks for search engine optimization is crisp and new content. There is no other better way to refresh the existing content on a timely basis, so more visitors can be garnered on the website. Outdated content can be a blunder for the web pages, so it is vital to add on freshly written content all the time. The same procedure can act as a valuable touch up to the made-over website.

Submission of website

For proper crawling and search engine optimization of websites, one should make way towards requesting the search engines for rendering index to the website, by leveling up the odds which are displayed on the result pages for similar doubts. There are different links for submitting the websites on Google, Bing, and Yahoo.

Initiate Backlinks

Yet another important step in SEO is backlinks. When there is a linking of an external site to your website, a signal is undertaken to Google about the website is reliable and holds relevance towards the clickable words. Undoubtedly, backlinks have the power to drive traffic to a maximum level, as users explore a lot during the whole procedure.

Keep an eye on the competitors

While spying the competitors, try to know about the sources available for bringing in traffic. It can help change or choose other marketing ways so that even your business can build in good traffic. If you take a look and see Google as the topmost choice, they prefer working on Google Ads and SEO. In case, Facebook is the leading website, then establish Facebook advertisements. Make sure to keenly observe the activities of competitors.

Long-Tail Keywords

Mostly, shorter keywords are the ones that show up during the keyword research analysis. However, it is highly essential for keeping a track of long-tail keywords as they lead to more opportunities and these more specific. The volume search for small keywords is less, hence resulting in lesser competition. This means it is not only better to rank for keywords that are in resemblance with the long-tail keywords, but also easier for guessing the intent of the searcher.

Additions

Google’s ranking factor depends completely upon the addition of new content as well as products daily. It is regarded as the best idea for updating the website with the right content now and then. Additions are beneficial for search engine optimization also, as it gives a unique reason for the users to visit the website again and again, leading to higher ranking plus searches.

Involve Exclusionary Content

Taking the lead with exclusionary content refers to starting a blog, building a free course, development slide share presentations, webinars, podcasts, publishing relevant content on the website. Maintenance of a daily publishing system can help gather many people towards the website who can subscribe too.

Play Games and Quizzes

One of the best methods for generating a lead is to quiz around on the website that can be useful for the content marketing procedure. As per the research, there has been a great increase in the conversion rate of the website. Also, the same thing can be beneficial as the mails and data of the users can be known from the quiz answers given by the users itself. With the help of a quiz, users tend to attain shareable results, which is further marketed by them on social media and seen by great networks.

Podcasts

Well, with new beginnings and new ventures, there should be involvement of new methods. Yes! Nowadays, podcasts are trending. Every month, a large number of people are busy listening to podcasts, as they are a great source of help in different niches. Podcasts are listened by a large audience and for boosting the traffic of your website. It is the right way and method to make way with including podcasts for brand awareness, search engine optimization, and customer relationships.

Special Giveaways

If you are thinking of surprising the audience, then there can be no better way than hosting contests and giveaways for them. This system can also be the best for the e-commerce strategy. Such gestures can help in the development of audiences and giving them a reason to visit the websites again. Also, with the involvement of the users for the content, we can take that chance for promoting the website to the users in the future as well.

Medium

Medium is an online platform for publishing content where people and different brands can post or update blogs, posts with general HTML and CSS editing as well as styling. With this platform, there has been a creation of a community of publishers who can follow, promote, market or engage with each other on their posts. One can tap on the already available community and introduce his or her brand. In short, an unforgettable content journey can be experienced in it.

YouTube

There is no need to worry, as you can also increase traffic with Youtube by building Youtube ads, adding more and more links to the descriptions, or bringing various users for sharing the links on the videos. With the creation of videos and posting at least one video, a week can bring in a lot of traffic. For everyone out there, if you are busy making just the website pretty, then make sure to take care of your video channel as well.

Guest Blogging

Guest Blogging is yet another essential step for helping in increasing traffic. As we know, guest blogging can be used in two ways, one is the submission of posts on the other websites, and the other one is accepting posts from the external sources who wish to contribute. For doing the same, it is crucial to notice the websites, which are active and have many audiences, plus own great social media following. When you find one, check out their guidelines before posting a blog and then a way to go!

Facebook

Facebook is the powerhouse for the development of traffic. A lot of traffic can be garnered from Facebook groups, ads, messenger, starting a business page, social media posts and a lot more. By the combination of Facebook ads that are constantly posted on the facebook page can lead to higher chances of getting a greater audience.

Now, these steps will make you believe, “with the SEO services near me website traffic can be increased thoroughly”!

Author Bio:

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. His love for making every business reach the greatest heights in their industry made him establish his digital marketing company delivering the best local SEO services. He has got a great grip on the idea of effective SEO processes and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

Facebook Marketing: Essential Guide for Advertisers!

If you own a business and looking around, to begin with, digital marketing, the most audible advice you must have heard would be that you need to show up on Facebook. Facebook marketing is the largest social media platform with around with more than two million users around the globe.

Facebook has consistently maintained its position since 2004, and despite scandals and competition, it still fulfills as the best marketing social media marketing platforms for advertisers and marketers. Accordingly, it’s wise to spend a few minutes to learn Facebook marketing essentials.

Here you are guided from the beginning of Facebook advertisement and marketing essentials.

Set up a Facebook Page

Making a Facebook business page is the first step in the whole process. If you still do not own a Facebook business page, here you go to get one facebook.com/pages.create.

Some useful information regarding the Facebook business page

• Use your Facebook page to market wisely.

• Similar to a person’s Facebook profile, the Facebook page serves as a brand’s face for the company. A page provides users with all the necessary information they look for in a brand.

• If promoted rightly, users start liking and following your page. This means that they start seeing your posts on their feed.

• Ask your followers to check the “view post first” option. This will help your audience to get notified about updates on a priority basis. Otherwise, they are less likely to see your posts because Facebook wants businesses to boost posts by paying them for better visibility and reach.

• The Facebook business page gives you an opportunity to connect with a broader audience, while a Facebook profile allows up to 5000 friends.

• A Facebook business page also do not require a connection approval from you; however, you always secure the right to block any user.

• You would need to put an extensive yet smart effort, in the beginning, to get more likes and fan following.

Set up a Facebook Ads Manager account

Besides organic Facebook advertisement, you can invest in Facebook ads to promote your business. You can pay facebook ad management by adding a credit card at Facebook ads manager. This will allow you to create and customize your ads.

Creating your ad in Facebook Ads Manager

To share your ads on Facebook ads manager, you need a message to promote. Create impactful advertising content that may be in the form of images, text, videos, and gifs. Once you are prepared with a quality advertisement content, move towards setting choosing your ad campaign. Go for “create an Ad” option to get started and then follow these steps to create your ad.

Make sure you have the right message to promote; a message that resonates with your concept and idea. Whether you choose an image, video, or textual image, make sure it correctly reflects your brand image.

STEP 1: DETERMINE YOUR OBJECTIVE

In the first step, facebook wants to know your marketing objectives to help you get the most of your ad. You can choose your marketing objective among some of the provided options, which are: Awareness, Considerations, and Conversion. If you are in the initial stage of your business, you can opt for brand awareness while if your brand is recognised enough, you can opt for conversion to bring sales.

STEP 2: NAME YOUR CAMPAIGN

After the selection of objective, give a title to your campaign before moving on to the next step. This will help you remember about your campaign and its strategies in future to analyse and implement an improved strategy.

STEP 3: DEFINE YOUR AUDIENCE

In this step, facebook wants you to choose your audience preference among Core Audiences, Custom Audiences, and Lookalike Audiences.

Facebook has provided Core Audiences targeting options into their Ads Manager to make it easy to reach new potential customers based on location, demographics, interests, behaviours, and connection.

The “Custom Audiences” field helps you connect you with an existing audience by uploading the contact list. The “Lookalike Audiences” targeting option helps in targeting a similar audience based on your existing customers’ contacts.

For the core audience targeting option, you can customize your target audience on Facebook. Make selections wherever necessary and what you find relevant to the particular audience you want to reach and be visible.

STEP 4: EDIT AD PLACEMENTS

After the target audience selection, you need to choose where you want your ads to be displayed. You can leave this option on facebook management by selecting “Automatic placements.” Facebook will automatically select ad placement in places where your ads are likely to perform best.

You can also indicate specific areas where you want your ads to be served if you developed your ad intending to place it in a particular area such as Facebook or Instagram stories.

By default, all options are checked off. You have the option to uncheck those you do not want. When you are done with placement selections, set your budget, and now you’re ready to go set up your ad.

STEP 5: SET UP YOUR AD

You can an existing ad post or make a new ad from scratch to target your audience in this section. If you want to boost an old post, you can click on “Use Existing Post” at the top of the Ad Page & Post screen. You can share images and videos on a consistent basis on your facebook story to keep your audience updated and informed.

Author Bio:

Zubair is a digital enthusiast who loves to write on various trends, including Tech, Mobile app Development companies and Personal Development. He is a passionate blogger and loves to read and write. He currently works at AppVerticals, that offers top-notch Mobile app development services to clients across the globe.

10 Tips to Improve Your Digital Marketing Strategy

In today’s digital world, no one can run the business without the internet. Internet marketing is one of the very famous marketing techniques by which one can easily connect with so many people across the world.

Among various internet marketing strategies, Digital Marketing is one of the most famous techniques to grow your small business around the world. By using these Top Marketing Tips one can famous their local business around the world and by using these strategies effectively one can stand at the top among their competitors.

As we know, the Digital Marketing Trends are increased day by day and it is a major factor for any business to survive in this digital world. Whether your business type is business to business or business to consumer, digital marketing is very important for you.

If you properly set-up your digital marketing strategies then you will be able to grow your business online with the highest number of conversions and revenue. To grow your business by digital marketing, there are so many strategies available. As per your business requirements, you have to select the best one.

Today we discuss the Best Digital Marketing Strategies for small businesses. But before that, you have to understand why digital marketing is required for your business? So, if you are looking for the same details then read below part of the blog carefully.

Benefits of Digital Marketing for Businesses growth:

Are you start your business and you don’t know the benefits of digital marketing then below we list-out some major benefits of digital marketing. So, before discussing the tips and strategies, let’s have a look at benefits.

● Cost-effective
● Easily reach a large number of audience
● The most powerful tool of marketing
● Effective marketing strategy
● Required less-time on promotion

Above are some benefits of Digital Marketing for Business. But to get these many benefits you should use effective Digital Marketing Tips Startups. So, let’s have a look at How to improve marketing skills by using digital marketing strategies.

Digital Marketing Tips for Beginners:

As a new in the digital world, you don’t know how to grow your business by using digital marketing strategies. If you are new then use below Digital Marketing Tips for Small Business. So, let’s have a look…

● Provide better User Experience to your user:

It is very important to provide a better user experience to your users. If your customers ask any queries then you should immediately respond to your customer’s query quickly with honest and helpful details. By doing this, your customers are happy and also helps to build trust in your brand.

It is very important that at the time of visiting your website, your users easily navigate from one page to another page. Not only navigation, but your website speeds, and better UI also matter. By, doing this search engine boosts your website ranking and traffic. So, this is one of the best SEO and digital marketing strategies for you.

● Use a Call-to-Action link:

A CTA can help to increase the customer’s connection on your website. A well-defined CTA button can be in the form of reviews, newsletters, or free quotes. So, if you use strong CTAs on your website then it may create valuable and strong leads.

● Update Website content regularly:

Content is one of the best and useful Marketing Strategies for the website. By using new or updated content will help to increase brand value as well as overall business appealing. You can also update your website’s old content with new and updated details. So, content is the most important aspect of any marketing or social media marketing strategy.

● Increase your visibility on your social media:

The trend of social media is increasing day by day and all of us use different social media platforms. So, create your company profile on various social media like Facebook, Twitter, Instagram, LinkedIn is the most affordable and effective way to reach your audience. Not only this but by using social media platforms one can easily keep in touch with your users directly. So, this is one of the best Digital Marketing on Social Media for your business.

● Use SEO with SEM:

Search Engine Optimization is one of the most famous strategies to rank your website in the search console. Generally, we only use SEO techniques rather than use combine with SEM. By using both the techniques combined, one can easily rank your website in search engines. When you use both SEO and SEM techniques, you can easily promote your website and get organic search results of your website in search engines.

● Make Business Profile on Google My Business:

If you are a small business owner then it must be necessary to show and rank your local business in Google My Business Listing. By doing this, one can improve their online presence and help to increase customer search, call, and review for your company. Ultimately Google my business helps to boost your brand rank in search engines with brief details of your company.

● Know your Audience:

Generally, in today’s market place we all want to look for services near you. For that, target the area around by using specific keywords and related website content. So, by doing this one can easily rank the website in Google Search in your area. It is very easy to do by targeting the area around you by using proper keywords and content.

This technique is commonly known as Local SEO that allows you to grow your business around your cities and nearby areas. To get success in the Local SEO, you should use regional-specific keywords in your website and your business NAP i.e. Name, Address, Phone Number throughout the web. Not only this but use local link building strategies, attractive landing pages, and schema markup to get huge success in the local market.

● Track your Performance Online:

To track your performance online, one can use online Analytics or Google Analytics tools, by which you can easily focus on your digital marketing resources and budget. By using analytics tools one can get to know the source of traffic, regions, and demographics from where people visiting your website. Not only this, but you can also know which pages are working the best and which are not. So, this is one of the best tips for digital marketing for business.

● Build User Specific Landing Page:

At the time of building, the website makes sure, pages of the website are user-specific or industry-specific. For that, you need industry-specific keywords for your landing page which are relevant to your website content. Not only this but also add strong CTA on the landing page which provides very good back-links to your website with the best customer experience. So, build your landing page as per your industry requirement so that easily attract your customers.

● Build a Mobile-Friendly Website:

Nowadays almost all use Smartphones for various purposes like gaming, shopping, suffering, Appointment Booking, and many more. So, the number of mobile phone users is increasing day by day than laptop and desktop. Before launch, your website makes sure your website is mobile-friendly or not.

If your site does not show properly to mobile users then it decreases the page-view as well as rankings. So, if you don’t want to lose your potential clients then check your website is perfectly display on desktop, laptop, tablet, and smartphone. Therefore, keep in mind this tip to improve your digital marketing strategies.

I hope you will like my blog How to create a digital marketing strategy. If you start your business then these Digital Marketing Tips very helpful to grow your business around the world. You can also follow the Local SEO, by which you can spread your business in your cities or across the region.

So, if you like my post then share it on your social media with your friends. For any suggestions about this post using the below the comment box. We surely follow your suggestions and work on it. Thanks for reading my blog.

Author Bio:

Rosie brown is Director of digital marketing at Zithas Technology. We provide world-class social media and search marketing services and web & application development services with more than 12+ years of experience in this industry. We are the best IT service providing company with an extensive team of professionals.

Why a Digital Marketing Agency Is Better Than a Freelancer?

Businesses have started to adopt online advertising to unleash the benefits of the low-cost marketing method with a wider reach and a higher return on investment. And it is truly necessary to be present online for business growth.

For a company that has still not made use of this advertising method and thinking of adopting it, a general question is “Whom should I hire?”. There is often confusion between hiring a freelancer or a digital marketing firm.

Hiring a freelancer may seem cheaper at first glance, but it may give unexpected products. Wisely quoted by the late Rolls-Royce founder, “The quality will remain when the price is forgotten” explains that the expenses only for some time. The outcomes must be focused on.

Because once the quality degrades, so will the reputation. And this cannot be undone.

In this article, you will learn how a digital marketing company will give you long-term benefits. Explaining why you must choose a team rather than a single expert.

Let us dive into the discussion.

Quality of work is better

An agency is made up of a group of experts in the subject field. When a company hires its employees, it makes sure that the best talents are employed. Only professionals with proper training are hired.

For a specific job, a certain level of experience is required to filter out the amateurs. In the case of a freelancer, there is no guarantee for this as the person is self-employed. There is no necessary qualification for a freelancing individual because they are themselves the employers.

Moreover, the company will be well equipped with professionals specialized in different fields giving a broader view of the marketing plan. There is an internal quality control between the staff.

When you work with an agency, they will have assigned a specific person to coordinate with you. Discussing the ideas with you, giving you updates on the progress of the finished products, the results and your views on the process all without stopping their work.

Based on the data they gather a customized plan can be fabricated for you. Showing you as unique. In addition to this, they can do the research for you, reaching you out to the ones in need at the right place, at the right time and in the best possible way.

In the other case, the freelancer is only a single shoulder with too much workload, allowing almost no time margin for discussions.

Experience and Knowledge

When a group of experienced professionals with more than ample amount of knowledge work for you, good results are assured. Agencies are acquainted with teamwork and so they can coordinate better with the clients too.

A freelancer may not be used to such co-working methods. When you work with a single person, the expertise is limited. Whereas in the other scenario, you get more than one expert in different fields needed for digital marketing. Combined efforts of these people will make the work speedier, finer and leave very little chances for revisions.

Workers in an agency can attend conferences or seminars to enhance their skills because there are other team-mates who can cover the work. So they will be parallel with the latest updates in the industry. Thus, solving problems more effectively. Most freelancers do not have this liberty.

The questions can be better answered when the service provider keeps learning the trends continuously.

Work Distribution

More clients to handle for a single person. This is the scenario for a freelancer. Meaning more workload on a single shoulder. Excessive responsibilities for the same deadline may result in a quality drop.

This workload gets distributed among the team members in a marketing firm. So the quality remains untouched even if there is more than one client.

If the self-employer falls sick or is unable to work for any unforeseen circumstances, your digital marketing will be stagnant. Hindering your progress. You will have to immediately search for a substitution. Which is not at all easy.

It is handle-able in an agency because there are other employees that can take care if one person is not present. This way your marketing growth remains unhindered.

Assurance and Reliability

If you hand the work to self-employed personnel, you will have to constantly reach them asking for the work progress. The individual has no team-support so they do not have the time to talk to you frequently.

A company, on the other hand, has a project manager assigned to keep the team working and keep you informed. This gives you a systematic service. Reducing a good amount of your worries.

A free agent will be highly specified. But digital marketing consists of various factors like SEO, content marketing, social media management, graphic designing. There can not be a single person who is well acquainted with all the skills.

In this situation, you will have to appoint different people yourself. This is a tedious task that is time-consuming as well as expensive too. A digital agency already has a team with professionals to take care of each and every department, saving your time and money.

Cost-efficient in the long run

A freelancer knows their worth. They won’t shy in negotiating high budgets. So even if you only hire a single person, do not expect the price to be cheaper. Also considering that you might have to appoint different purposes for the same digital campaign.

Hence, considering an agency would be more cost-efficient as you will get a whole team for your budget allowance. You will be paying for a full-facility package instead of multiple services separately.

Summary

A famous proverb will help you in making your choice: “Many hands make the load lighter”. It is easier for an agency to support your business with the needed manpower at a single place. There are more minds working on a single project. So, the process will be speedy.

There will be different perspectives and so it can be good in many aspects.

With a freelancer, there is more of juggling between different projects without group support. When there are many responsibilities on a single shoulder, it is hard to prioritize. Quality is compromised as work increases.

The person can snap out if it ends up being too much work. You would be horrified if the person quits. Leaving you hanging and helpless. This can happen. But an agency can take care of it without you having to worry.

You might not even notice the crisis here.

Hand-over your digital marketing worries to an agency so that you can better focus on other aspects of your business.

Share your views in the comments section below.

Author Bio:

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

7 Digital Marketing Trends To Watch Out For In 2019

In today’s world, digital marketing can only be simply put but cannot be ignored. No sector is debating the power of effective marketing in this era. A well effectively and efficiently executed marketing trends and advertising campaign can serve the needs of any marketing business and increase the demand for the product or service that that company offers. But now times have changed and while we can see that the need for marketing is still important and still that marketing trends have changed a lot. The growth of digital technologies in the market and how rapidly they can measure are impacting every digital marketing strategies and tactics like SEO Content writing and marketing, Social media and Intent ads, etc. We all know that the digital revolution is rapidly shaping up the marketing trends and industry. Meanwhile, since the 3rd industrial revolution, digital marketing is increasing rapidly in every decade, because of technology advancement.

There are seven digital marketing trends to watch out for 2019 –

1. Artificial Intelligence
2. Chatbots
3. Content Marketing
4. Social Media
5. Podcasting
6. Video Marketing
7. Voice Search

1. Artificial Intelligence –

Artificial intelligence is rapidly revolutionizing marketing industries more. Decades of internet browsing and surfing data is left behind to analyze and understand the customer’s behavior, opportunities, and needs, etc. With the help of Artificial intelligence, the business dealer can get access to the reports at the right time. Artificial intelligence uses the Internet of Things and Machine learning processes profoundly to find out the meaningful opportunities in the available social media, internet, and customer big data. More precisely, Artificial Intelligence is a computer system that can perform specific tasks which usually requires human intelligence. AI has plentiful potential applications in the market. But in 2019, we’ll mostly see AI organized for marketing, customer service and business advertising.

2. Chatbots –

Chatbots are virtual assistants where some of the most advanced chatbots are set up by enterprise companies as virtual assistants and even digital porters. There are various latest uses for chatbots which are emerging all the time, like –

• Lead qualification
• Talent recruiting
• Knowledgebase research
• Website browsing guidance
• Shopping assistance
• Accessibility
• Self-service

Virtual assistants’ chatbots are even available for small market businesses. There are plenteously of third-party chatty AI platforms businesses can influence to meet visitors, answer their questions, solve their queries and move them further towards a purchase of their product.

3. Content Writing and its Marketing –

Content writing and its marketing is a strategic and tactic marketing approach focused on creating and distributing valuable and consistent content to attract a focused audience and eventually, to drive cost-effective and profitable customer action. The feature of content marketing is its quality which is more important as we can able to accurately identify the focused and target audiences with the help of machine learning and big data analysis. We just need to give them good quality content which should add value to the consumer.

4. Social Media Platform-

Social media platform is the basic marketing trend continues to be extremely important for marketing to build consumer societies and brand loyalty in 2019. Though, social media platform is rapidly changing the scope and also its conversion rate is getting higher. Every market should consider a social media platform for their marketing strategy in 2019, as this offers wonderful opportunities to benefit. Dealer does not have to sell everything on social media, either video or text content. Social media platform will tell every business’ brand story to their customers. So appealing customers regularly, having things right from the beginning is necessary for social media marketing.

5. Podcasting –

Podcasting is creating and distributing audio files through the internet online and it will be available for downloading to digital devices. The main advantages of podcasting are that the customers can listen anytime and anywhere. Podcasting will enormously help in brand awareness, etc.

6. Video Marketing –

Video marketing is the main digital marketing trend as through video content people are engaging with videos evermore. Social media gets more share for the video content. As a video-based platform, YouTube is the second largest search engine on the internet. Video marketing helps consumers to remember the brand and inspires sales. Live stream or online videos are a growing marketing trend on YouTube, Facebook and other video channels. Customers are appealing more with video content before making any purchasing and marketing decisions.

7. Voice Search –

Voice search is very common nowadays, users using the voice assistant to ask queries to a home assistant and smartphone devices rather than typing in search engines. Voice assistants got popular since the introduction of various smart speaker devices, like Google Home, Amazon’s Echo, etc.

Author Bio:

Deepak Sharma is the Founder and CEO of withStartups.com – A Top SEO company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

5 Social Media Marketing Perks and Their Advantages for You!

In this generation of the highly technological and digital era, the possibilities of marketing a business are endless. You just need to know your target audience and have consistency in your marketing strategies. Many of the best virtual assistant companies online is a testimony of how social media marketing has helped them grow and eventually succeed in the industry. The internet and social media marketing strategies that they utilize made them visible to millions of web users across the globe.

Companies that can be found on the internet advertise, promote, and execute their brand identity just by going straight to the World Wide Web. It’s really funny and actually beneficial to know that once you have created a website for your business, nothing can stop you from letting the world know that you exist, especially if you start your marketing through social media with millions of users growing each day.

Social media must be the most powerful tool a business can use to be successful, and why is that? There are so many social media platforms to choose from and applying your marketing methods. Facebook, for example, is the most popular social media platform today, and according to studies, Facebook has more users than of any religion on the face of the earth, except for Christianity, but the number of users of this social media platform is closing in on them.

There is also YouTube, Twitter, Google+, and so much more. Why are we saying this? It is to give you an idea of where to go for advertising and marketing. As a business owner, we need to look for ways on how to gain profit and have more success in the future.

Here are 5 perks and advantages of social media marketing.

Cost-effectiveness

Performing marketing methods on social media is definitely cheaper than having your brand advertised on tv commercials of having huge billboards on major highways. Posters? Flyers? Streamers? Those are the prehistoric ways of advertising, they cost a lot of money and manpower just to put up. Nowadays, with a bit of a strategy, you can have your brand be known just by joining numerous social media platforms without spending too much money, and for sure, millions of people will be noticing you.

Industry Awareness

Social media marketing is the best way for people in your chosen industry to be aware that you exist. Let’s have YouTube for example. You might want to have a video of your product or service on this platform. There are people who are specifically searching for a product on this site of which they would want to buy if found useful and great. Posting an ad on social media sites like these will eventually increase your brand awareness, because if you still didn’t know, the watch time for “YouTubers”, according to statistics is more than 250 million hours a day.

Better Search Engine Ranking

SERPs such as Google interprets the quality of your website content, credibility, and influence with its algorithms, giving you the opportunity to have higher rankings on search engines. This is why you need to have excellent content on your website because once you perform social media marketing, search engines such as Google has its eyes on you.

Creates Good Brand Image

The more you do social media marketing, the higher the odds of being noticed. Millions of people every day are on social media platforms, make no mistake, you will be noticed! A content well-made, attractive, and full of potential for buyers will lead you to a good brand image, and people will be talking about you in no time. But the reality is, you need to have an awesome product or a fantastic service that can actually give satisfaction to your customers, and when you fail to give what a customer really needs, social media will also be your downfall.

Leads

This is the most exciting perk of doing social media marketing, leads! Doing your marketing strategies online and on social media creates exceptional leads and most of the time, sales. A post you made on social media will circulate, will multiply, will be shared, will be liked, and will be your weapon in your battle with numerous competitors in the market of which has their own marketing strategies wanting to topple other competitors.

5 ideas are great, such as what we have above, but there are more that can be used to make a business grow more. Well, if you’re someone who owns a business and doesn’t have time to do social media marketing, you can always turn to social media marketing professionals and companies that are always available to help. Where can you find them? They are just a search away on your search engine, knowledgeable, helpful, and most of all well-experienced in the field of social media.

Author Bio:

Karstine Mae Sanchez is a content marketer and a dedicated virtual assistant at OkayRelax. She loves writing content on business and works management, food, and nutrition, healthy lifestyle and travel. When she is not busy, you can find her at the beach, exploring different islands, seeing beautiful waves and walking in the sand.

7 Fastest Growing Kinds Of Online Marketing

You might understand what online marketing is, but are you aware of all kinds of online advertising? There are now seven primary techniques for advertising your business or content creation services on the Internet.

Learning what every method is and how it can assist you in achieving your required crowd more effectively. So, what are these seven kinds of classifications of online marketing?

Why You Need To Use Online Marketing

Online advertising is the method of using web-based platforms to transmit a signal to prospective clients concerning the product, goods, or facilities of a brand.

For internet marketing, the approaches and strategies used include email, personal media, screen publicity, development of google engines, Google AdWords, and much more.

Marketing aims to achieve prospective clients on the network where they have the leisure to read, search, shop, and socialize Internet. New platforms for advertising and marketing developed through the broad implementation of the Internet for both company and private use.

There are also numerous advantages and difficulties associated with internet advertising, which mainly utilizes electronic media to lure, participate, and transform virtual tourists to clients.

Seven Different Types Of Online Marketing

Each of these seven Internet advertising kinds includes a variety of policies and techniques. Also, this type of internet marketing is mutually supplementary and often used jointly.

To know how they operate separately and together, we should examine the distinct kinds of Internet marketing.

Optimization of Search Engine (SEO)

Search Engine Optimization is a common and fast-growing way of web marketing. This method is about shipping via open and organic web searches.

In brief, the focus of this web marketing method is to optimize the internet contents of your blog and social media reports by using organic keywords, images, and other optimization techniques.

Social Media Marketing

Social Media Marketing is a method that uses social media tools like Facebook, Instagram, or Twitter to get exposure and sell. Organic social media advertising aims at creating a society and strengthening client interactions to promote value and allegiance.

First, you can place your brand in your niche as an agency. The validity of your brand shows by answering customers ‘ questions on social networks and encourages others to value your products or facilities.

There are several methods to promote your company by using free personal press advertising, and each system has several free advertising alternatives.

SEM and pay-per-click Advertising (PPC)

SEM and PPC techniques aim web-based users through ads and other paid google engine facilities compared to Search Engine Optimization (SEO).

The primary way to use this technique is to create keyword ads using Google Adwords that can assist you in getting the required keyword. Naturally, on separate sites, there are also google motors and advertising businesses offering various kinds of assistance.

This way, advertisers can customize policies in a far less moment than SEO to reach particular clients. Just note that if you’re not cautious, this type of marketing can cost you much more than anticipated.

Content Marketing

Content advertising is an advertising strategy that builds upon the creation and distribution of precious and meaningful and coherent contents. It enables a clearly defined crowd to capture and maintain–and eventually fuel rentable client activities.

Companies should use content marketing strategies to inform consumers, providing customers who in turn, award us with their company and allegiance with coherent and useful data.

Whatever sort of advertising you do, information advertising should not be something distinct but should be a component of your approach. In all types of marketing, including personal internet Marketing, SEO, PPC, inbound advertising, and product policy, quality information is included.

Email Marketing

Since the start of the Internet, there have been phone marketing. This marketing technique enables you to reach your target group more quickly. Imagine how many individuals can be reached by emailing everyone in your shortlist with a straightforward newsletter or publicity.

Many firms ship custom mail to their customers and create their brand more efficiently and cheaply. You can do something which is just as effective or easier than leaflets and plastic coupons instead of investing cash on real products.

You can provide your customers in just a couple of minutes with updates, exciting news, reminders, etc. You can also print, direct mail and even flyers with these email newsletters. Send personalized messages that appear realistic and portray your company as you want when you use the correct instruments.

Affiliate Marketing

Affiliate or Associate marketing is the method of winning a grant by encouraging products of other individuals or companies. You discover your favorite item, promote it to others, and get profit for each purchase you create.

Affiliate Marketing is an excellent means of promoting other organizations and getting something worthwhile in return for your work. If you choose to, you can also offset individual companies for the promotion of your goods and facilities.

An excellent instance is to find an item, to promote it, and to receive a reward for every purchase which you cause.

How To Be An Excellent Online Marketer

Learn how to use the information. You must understand how to become a researcher so that you do more than regurgitate figures.

The issue is that the environment moves so quickly that individual marketers are fragile in the ankles when evaluating the information. But it is necessary to analyze. It is seldom to discover a marketer who only by figures knows and survives.

If you’re not a man of figures, it’s all right. Recognize at least the significance of numerical development and revision of policies. New software and applications are continually emerging. Some recycle the same characteristics, but others innovate.

A successful digital marketer understands how to grow their toolbox continuously with new technological instruments to enhance management and result management.

Takeaway

Remember that knowledge of your crowd and how to include them are before everything else. You may have a long list of abilities to possess, but improving digital marketing is no sprint. First, give priority to what is most important to you. Set objectives and start to work. Only to begin operating on it today is to become a stronger digital marketer.

Author Bio:

Chrizzy Adams is a prolific writer who aims to produce informative and relatable pieces of work for different content creation services. She also has several articles that can be read online for people who prefer to access information quickly. Today, Adams continues to publish her works online and has no plans on stopping.

What Are The Benefits Of Social Media Marketing?

Brand Visibility and its recognition is the most important thing for a Business to be successful. On average, about 80% of the Social Media Influencers are helping the Small Business people and Entrepreneurs for running their business efficiently. Social Media Marketing helps in creating the brand value and the cost for advertising is also less.

Here are some of the advantages of Social Media marketing:

1. Increased Brand Recognition

Instagram is all about Visual and graphic contents about all niches. Brand recognition is an important factor for a successful Business. Using the right strategy will gain more recognition for your Brand. One of the best strategies is to post the Quality content with the best pictures will gain more Brand awareness.

2. More Traffic Is Obtained

To generate more traffic, you have to post engaging and content, which would make you more popular. Be creative while creating your posts so that it will get the attention of many Instagram users. Taking professional photos will help you in getting more number of potential customers.

3. Get More Conversion Rate

When you have a Business account and you have products to promote it, then Instagram is the best platform to get more customers quickly. Use contests and giveaways and promote your Brand and the products consistently. Posting frequently and being engaged with the Instagram audience will get you more customers. You could get the conversion rate also more when you have a number of audience and followers who are interested in your product through your posts.

4. More Brand Credibility

When you are using your business account, use the Instagram analytics to find what your audience is interested in. Content marketing is one of the best methods used for creating more credibility for your Brand. Responding to your customer and getting feedback from them would help to improve your posts and also the authority of your Brand.

5. Easy Promotion Of Your Products

Promote your products efficiently through marketing on Instagram by creating a community for your niche. Create more reputation for your Business by making your product more visible to many users. Creating more Brand value can gain you more customers and not only on Instagram when you promote your content on other social.

6. Staying In The Competition

When you use the right strategy, you will be able to stay in the competition. Analyze your competitors and get to know the ideas of what other social Media Marketers are posting on their profile. Being an active Instagram user will bring more Followers and more social presence for your profile.

7. Cost-effective Strategy

Promoting your product on Instagram and other Social Media platform will reduce your time and your effort. When you have accounts on all Social Media platforms, try supporting them to get the expected results. Commenting and responding to the users will get you more Followers and improves Brand loyalty. Advertising on Instagram in less time saving and cost-effective method.

8. Boosting Your Products

Instagram is the best way to boost the revenue of the products by encouraging the user to connect with your Brand. Social Media Marketing helps in building a relationship between your Brand and your Customers. Instagram Ads is also the best way to boost the revenue for your products. Communicate with your audience and also increase the exposure of your product.

9. Connect With Influencers Of The Same Niche

When you connect with the Influencers of the same niche, you will get many audience and followers for your profile. Influencers who are the same niche help you grow your business by creating attractive and engaging posts. Collaborating with the Influencers can build your community and reach new audiences.

10. Efficient Targeting Of The Potential Customers

Instagram contains many niches and when you frequently post about your theme and your niche, you would be able to get your potential customers. Create your Hashtag or use the existing trending Hashtag to make your product get more visibility. When you post frequently, you will be able to target more potential customers. Instagram and other Social Media platforms could be used for generating more revenue by getting more potential customers.

Conclusion:

Through Social Media Marketing, you could increase brand awareness and gain more traffic for your website. Brand visibility and recognition are obtained and Brand loyalty is built. Effective Social Media Marketing helps you connect with other Influencers. Easier to get more potential customers and also the best way to improve user engagement. Conversion rate is improved with less effort and time.

Author Bio:

Clara is a passionate content Writer and curious about some of the niches of Social Media platforms and also writes about Health & Fitness Bikes. She is an Enthusiastic writer for TwitRounds.

Tag: Digital Marketing

10 Tips to Improve Your Digital Marketing Strategy

10 Tips to Improve Your Digital Marketing Strategy

Benefits of Digital Marketing for Businesses growth:

Digital Marketing Tips for Beginners:

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