Category: Social Media Marketing

5 Simple Steps To An Effective Digital Marketing Strategy

 

5 Simple Steps To An Effective Digital Marketing Strategy

 

B2B businesses in 2018 arrangement to build their interest in Email, website and social media marketing according to MarketingProfs. Enterprises are trying their best to develop their sales and lead online. So, to get higher conversion it is essential for you to pay more focus on the strategy you are using for different online marketing channel, And you must have a strong understanding of them.

 

So, below are the best five techniques to get your online marketing strategy on the strong ground.

 

1. Understand Your Target Market

 

It is essential to move around your target audience and know their characteristics. There are number of businesses make a customer avatar or persona to dive profound into both their statistic and psycho graphic features. Neglecting what customer want for you is a solid reason behind falling of many businesses. They only focus on the product or services they develop, they take it as a fascinating and start marketing it. If you follow this without knowing your customers, then you are pursuing a losing fight to reach on top.

 

Take a gander at your present customer base if you have one. What are their key demographics? Take a survey to know more about what they want.

 

There are organizations that emphasis exclusively on target statistical surveying. If you have a good budget, put resources into this.

 

If this is another endeavor, surveying people who are in your target specialty. Then look for where they are on the internet and begin to join those groups or discussions or social media platforms.

 

2. Give them what they need

 

When you have a reasonable understanding of your target group, the 2nd step is to discover what they need and make products or services they require. When you know your market well, it’s anything but difficult to identify regions where there is execution or quality hole that you can fill.

 

3. Convey the Goods

 

When you locate a hungry group of people who are urgent for your products or services, your next step is to think how to put particular services in front of them with a convincing offer.

 

Contingent upon your business model, this includes eye to eye or physical contact, or you may have exchanges online using your site.

 

Before you can make your offer, you have to consider the expense of your product or service. You can look into your rival valuing, evaluate production and conveyance costs for the correct net revenue. You can likewise consider the psychological esteem that your merchandise give to your target showcase.

 

4. Pick the Right Promotion Method

 

There are a variety of promotional methods which can make anybody confounded. Some of the promotion methods include:

 
– Promotional Method Using Offline Path,
– Promoting in on TV,
– Facilitating or sponsoring events,
– Promotional things,
– Coupons,
– Send direct Email,
– Systems administration in the network (Meetup groups or Chamber of Commerce),
– Online Promotion Methods,
– Search engine optimization (SEO) procedures,
– Social media paths like Facebook, Twitter, Google, Instagram Pinterest, YouTube, and LinkedIn
– Email list,
– Online promotions,
– Blogging,
– Podcasting,
– Article Marketing,
– Online Events or Livecast,
– Mobile,
– Search marketing.
 
The aim here is to discover the channel that has the most incentive for your business.
 

The way to fruitful marketing regardless of what methods you utilize or products you elevate is to keep it concentrated on your prospects. Continuously begin with what they need, and work your way back to your offer from that point. If you know them well, give what they need and take them to where they can see your offers.

 

5. Build up an Effective Marketing and Communications Plan

 

When you have finished the fundamentals, you would now be able to consider how you will manage the traffic.

 

Here is the thing that you need to center around when planning your campaign:

 

What is the objective of your campaign? Would you like to construct more brand mindfulness, increment leads, and sales?

 

What is the message you need to pass on to your target showcase?

 

What communication channel would you like to utilize? What bodes well based off what you think about your target advertise?

 

What sort of media will you send? Video, infographic, messages or will you utilize a coordinated methodology?

 

Keep in mind that the achievement of your marketing communications designs depends on your capacity to create the correct message at the opportune time, conveyed correctly.

 
Author Bio:
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Content Marketing Is Dead: Create Content With UX In Mind

 

Content Marketing Is Dead: Create Content With UX In Mind

 

Depending on who you ask, content marketing is an evergreen strategy or content marketing is dead. No one is on the fence about this one. It’s either all or nothing.

 

However, take a moment to look at the results of your current content marketing strategy. Is it working? Is it worth the money you pour into crafting incredible pieces of content? If you’re honest, probably not. If the strategy so many experts say works is failing for you, what else is there?

 

It’s a question many businesses and entrepreneurs ask themselves. After all, would you keep buying the same Facebook ads if only a few users converted? Not at all. Go ahead and take a moment to mourn the death of content marketing. A new player has arrived and it’s changing the way everyone experiences content online.

 

Sea Of Endless Content

 

Did you realize there are over 2 million blog posts published daily? Why so much? Some of them are just ramblings from random people, but others are because content marketing is supposed to work. Of course, that number is just for blog posts. In a single minute, 400 hours of video are shared and Snapchat users watch nearly 7 million videos.

 

It’s no wonder content seems so meaningless anymore. When was the last time you remember truly engaging with a piece of content? This is why people just skim content. There’s too much out there to take the time to read anything. Plus, most of what you need to know is just in the headlines.

 

Marketing Content Doesn’t Appeal

 

People don’t like marketing content. It’s too pushy and isn’t exactly useful unless you’re looking for that specific product or service. Of course, businesses think it’s the most wonderful thing since binder clips replaced paper clips.

 

What businesses think doesn’t matter. It’s a harsh truth, but get used to it. Content marketing is dead because no one likes to waste their time reading an ad. It’s boring. There’s a reason Super Bowl commercials are so popular. They’re different from standard ads.

 

If you’re using content for marketing, it needs to be better than any Super Bowl ad and far more useful. It’s content that’s appealing and engaging that attracts readers to your business, not a rambling post about how great your products are.

 

Humans Aren’t Search Engines

 

Absorb this for just a moment. Humans aren’t search engines and shouldn’t be exposed to content made for search engines. People don’t think like search engines. They aren’t just looking for some keyword. They don’t care about keyword density or anything else related to SEO.

 

Skip SEO. Get it out of your mind right now! It has far too many negative connotations about keywords, headings and so on. Besides, who has time to truly study those long keyword reports all the time?

 

All humans want is content that focuses on them. This is where user experience (UX) starts to come into play. As the phrase implies, it’s about the user’s experience, not the brand’s bottom line.

 

Take the human search engine for instance. Article One Partners is comprised of over 40,000 researchers across the globe that does what Google can’t. The company gathers concrete data to specific queries. While Google works great for some things, it can’t solve all your problems.

 

When people read content, they want it to solve a problem or tell them something they didn’t even know they needed to know until right then. It’s the difference between content that just fills time versus content that stops time. Stop catering to search engines. If you’re crafting content with UX in mind, readers will find it. They’re much better at digging out the good from the bad than you might think.

 

The Rise Of Influencers

 

In keeping with humans wanting a more human experience with content, it’s important to cover the rising popularity of influencers. At first, a blog post might seem legitimate. It covers the basics, but wait! That’s all it does. This is sets influencers apart. They are experts in their respective fields.

 

Instead of people having to hunt down content via search engines, they follow influencers to help them find in-depth content on the topics most important to them. It’s the difference between trusting a complete stranger and your best friend. Plus, it’s all about the experience.

 

Influencers don’t just say “here’s some content, read it.” They tell their followers why to interact with. They also interact with their followers. As a result, content becomes a true experience. This is why content marketers have to go beyond content and start working alongside influencers to see their content reach the right people.

 

Influencer marketing is 11 times more effective than traditional marketing methods. That’s why 48% of marketers are increasing their budgets to focus on influencer marketing. They’re trying to help create that experience that helps set their content apart from the rest.

 

NinjaOutreach’s Twitter and Instagram influencer tools help you search for the top influencers on two of the top social networks. Instantly see the most respected influencers in any niche, no matter how popular or obscure. Of course, searching for them is only half the battle. The next part is getting them to help you out.

 

The best way is to use personalized messages, but this isn’t easy when you’re trying to contact multiple influencers. Simplify and speed up the process with personalized templates from NinjaOutreach. Not only does it make sending messages quicker, but you’re also able to fully track interactions with each message to better calculate your ROI.

 

Content Isn’t Just About Words

 

It’s not about the words you use or the frames in a video. Content marketing is dead because somewhere along the way, content lost any type of meaning. It became just words or just frames. People are better off just reading a dictionary and hoping for the best.

 

Think about the last 10 blog posts or articles you read. How much of them do you remember? Did they just seem to blend in with everything else you’ve read? Probably. If you’re lucky, one of them might have stood out.

 

Even if you pepper your text-based content with images or make your videos look like blockbuster action films, you still need meaning. If it doesn’t have the special something that makes a reader stop and go “I want to slow down and read every last word,” it’s just words and forgettable words at that.

 

Basic UX Principles For Content

 

So how do you get past traditional content marketing and create something better? While content marketing is dead, content is still useful if you do it the right way.

 

You’re not a UX designer and you don’t have to be. Most people see UX and write it off as something that’s just for web design or product design. Think about your latest blog post. Wasn’t that a product in its own right? Yes. If you answered no, take the blog post down now.

 

When you create something that your consumers will interact with, it’s a product or service. Your audience are consumers of content. Create a real product for them to consume. This means using at least the bare basic UX design principles, including:

 
• Useful – Every product must be useful.
• Usable – If a product isn’t usable, it’s useless.
• Desirable – Make people want the product.
• Findable – Products shouldn’t be overly complex.
• Accessible – Everyone should be able to use the product.
• Credible – People should trust the product.
• Valuable – Products must offer some type of value.
 

The User Experience Honeycomb should help you remember these each time you create new content.

 
User Experience Honeycomb
 

Do your current blog posts and articles follow these basic principles? If not, this is why your content marketing strategy isn’t nearly as effective as you’d like.

 

Let’s take a moment to apply each of these to a standard blog post by asking a few questions:

 
1. Is this content useful to the reader or just to the business?
2. Is the content easy to read or is it filled with big words and jargon? Is it filled with keywords or unrelated links to products that distract the reader?
3. Is there anything about this content that’s unique? Would a reader choose this over anything other blog post?
4. Is the content difficult to consume? Are their sub-heads to break things up? Are paragraphs short and easy to read?
5. Can people consume this content on any device or screen? Is it truly accessible to everyone?
6. Does this content inspire trust? Would readers feel doubtful after reading this?
7. Does the content give readers something in return for their time? Do they feel as if they received proper value for the cost of their time?
 

Content Is Its Own Experience

 

Rollercoasters, weekend hiking trips, concert festivals and visiting new countries are experiences. However, content should be its own experience. It’s rare to find content that leaves you feeling like you just had a unique experience.

 

It doesn’t have to incredibly life changing. Maybe it could be like trying your new favorite food for the first time. The idea is to create a memorable experience. This is what UX is all about. UX design attempts to take something bland and boring and turn it into an engaging experience that keeps people coming back for more.

 

This is why some blogs never have to go viral to succeed. They just continue to create content with UX in mind. Each piece stands on its own and makes readers want to keep coming back to see what’s next.

 

Naturally, this doesn’t just apply to blog posts. The same holds true for videos, infographics, email newsletters and any other type of content you might want to create.

 

Creating An Emotional Connection

 
Emotional Connection
 

Didn’t that image make you just want to hug and squeeze the cute little penguins? Who wouldn’t! That’s the kind of emotional connection your content needs to create.

 

People are naturally emotional. You could give them facts for hours, but until you say that one thing that connects them emotionally to your product, they might never buy.

 

This is why so many articles and blog posts have an image with them. It instantly grabs attention and the reader is already forming an emotional connection before they’ve read anything more than your headline. Hence, the penguin picture. Before you even read what was below it, the image had affected you on an emotional level, even if just a little.

 

Use your content to go beyond marketing. Create that connection by appealing to their problems. Give them answers to questions that constantly plague them. By catering you content to their needs and focusing on their experience, you not only build an emotional connection, but build trust as well.

 

It’s a win-win for everyone. You’re still marketing, but instead of it feeling like an annoying telemarketer, it feels more like a friend gently suggesting a product. Which would be more effective for you?

 

Give Readers A Reason To Stay

 

Once you’ve created that emotional connection, you’re not done. A romance novel is full of emotion, but it’s the underlying plot that makes readers stay. Your content needs a plot. This goes back to the value part of UX. Your content must provide value. This doesn’t mean begging them to download a free ebook or contacting you for more information.

 

Instead, give them step-by-step guidance on how to tour Paris like a local. You might casually mention your translation app for better understanding French. Instead of just pushing the benefits, you’re giving readers true value. You’re helping them have a better vacation in Paris. Instead of just seeing the usual sites, you’re giving them an insider’s look.

 

It’s this type of content that makes readers trust your business and want to see what else you have to give them. It may take several pieces of content before they make a purchase. They may also decide to never make a purchase. However, they might just help your content go viral.

 

Understanding The Power Of Viral

 

Who hasn’t wanted their content to go viral? It’s actually easier than you might think. When you create content with UX in mind, you’re creating potentially viral content. For content to go viral, it has to engage the reader. Creating content that serves as an experience is engaging.

 

This leads to people sharing the content with others. Even if they don’t buy, the people they share it with might. Think of it as organic marketing just by following UX design principles with your content. Keep the User Experience Honeycomb with you the next time you create a blog post, article or video and you’ll see that while content marketing is dead, content itself is very much alive.

 

Excerpt: Forget everything you know about content marketing because content marketing is dead and gone. To succeed, think of the user and start creating content with UX in mind.

 
Author Bio:
eric-czerwonka-buddy-punch

Eric Czerwonka is an entrepreneur and co-founder of Buddy Punch, an employee time tracking software company founded in 2013 that provides employee management solutions for any small and large companies alike – anyone with employees from startups right to corporations and anyone with a remote team to manage.

 

In the future, Eric hopes to continue to fit each problem with the correct solution through the use of technology as well as innovation. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison.

How small business can improve website traffic fast?

 

How small business can improve website traffic fast?

 

Sustaining your presence in the world of internet is a landscape that is essential for the business to survive. But this may seem challenging to a unit that not heavily expanded and also has a limited budget. Latest research shows that around 17% of small businesses tend to be active on digital marketing means and have adopted the SEO techniques. In other words, it means that majority of the units are missing out on opportunities of growth and survival.

 

At this point of time when you are forced to think that effective marketing is out of your budget, and is only for huge companies you just missed out on the techniques of the Search Engine Optimization and digital marketing that may turn to be your biggest investment, especially for the business that you need to expand.

 

While you are a small business, you may think that it is not possible for you to compete with the big brands, but there are various SEO techniques that you can use to improve your rankings and make your business a strong contender. Below mentioned are a few techniques to follow.

 

• Secure business listings on Google My business:

 

Google My business is one of the tools that is useful for small businesses, also it can be said that it is specially designed for local business. Getting listed on My Business by Google permits you to avail the details about your company online, like description, services, contact information and photos. Also ensure that these details of your name, address and phone number remain constant across all the online platforms.

 

• Focus on Long-Tail Search Queries:

 

Long-tail keywords tend to be more of a profitable idea for the search engine rankings of small businesses. What one can for keyword optimization is focus on specific, longer search queries that give an easy representation of the customer intending to buy the product.

 

• On page Optimization Techniques:

 

Optimizing on page has several of the components to be considered such as title tags, Meta descriptions and speed of the page. All of these factors affect the overall search engine ranking of your webpage. Ensure that every page on your website has a unique title tag and Meta description that involves presence of keywords and also delivers an accurate and informational description of the page. With the help of these, you can see that the search engine delivers the content to the correct users. Factors such as page speed are also considered by search engines such as Google while they rank the content of the webpage. If the page of the website takes much of time to load, then there are chances that user may not have enough patience to wait and watch the content on it. They will return back to the search results and continue their search on websites that quickly delivers them the answer to their question. Good loading speed will enhance the user experience and also reduce the bounce rate of your web page.

 

• Ask for reviews:

 

The technique of asking reviews is particularly useful for small businesses. Google considers the review mentioned while it ranks the website. The more the amount of positive review, the higher the rank your website or business may receive. Always ensure to encourage your customer to add reviews on your website, and also promote your product after the purchase.

 

• Link Building:

 

One way that you can choose to improve your ranking on the search engines is that you can show that you are an authority in your field. More the amount of high quality, relevant website links on your page, more is the amount of authority that your business or website may receive. In order to create more backlinks, all you need to do is create localized and relevant content and send it to the target market. This means you can write guest post, get along in local events or sent pages to the relevant directories.

 

Conclusion

 

Utilizing the techniques of Search Engine Optimization will offer you a landscape of benefits that can be availed by your business. These benefits are worth your investment. SEO will not provide instant results for your business, but what it will do is build a strong platform for expansion of your business in future.

 
Author Bio:
 

Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Social media services in ahmedabad.

7 Quick and Easy Ways To Your Social Media Following

 

7 Quick and Easy Ways To Your Social Media Following

 

Being a digital marketer is not at all easy. It’s not about putting random posts online or trying to spam your customers with useless content. It is about connecting effectively with the people and giving greater exposure to your products and services. As the internet becomes the domain of the common citizen where he/she spends most of his time, there can be no other place where you can increase the exposure of your company. It also helps to improve the image of your company and gives the interactive vibe, making customers feel that your company is much more approachable and friendly.

 

However, in order to increase your brand exposure, you need to have a good social media following. It’s not enough to amass a large number of likes on your post. The likes should have substance, that is, people should be intrigued and not just casually ignoring your content. People need to feel that this product is indeed something worth taking out the time and checking it out on in the virtual world. And for that, there are a Couple Of Tips you can follow.

 

Here are 7 easy methods to increase your social media following and giving the exposure your brand actually deserves:-

 

1. Do proper blogging

 

Yes, you may sneer and laugh, but when your blog produces good content; people automatically tend to look up to your opinions and trust them without any afterthought. Make your reputation solid and trustworthy, so that you can publish related content and rake in the customers. Publish good well-curated blogs which increase your standards and make you an instant hit among the people.

 

2. Provide proper content

 

The level of your blogs should always be high. You cannot slip up and publish any mediocre content on your website. It will be a negative influence of the customers and increase your field of exposure.

 

3. Connect and collaborate with other digital marketing executives

 

Sometimes, getting a good social media following on your own is very difficult. But if you really want to do well, you can always look for a little help. Connect with other well-known social media influencers and do a product review together, this will bring in a larger customer base which will start to follow and look you up in their daily travels in the digital plane.

 

4. Use various kinds of tools to bring up your social media division

 

Your social media division will require a lot of hard work and quite some effort in order to be connected to a huge customer base. But with the improvement in technology, you can have an easier life. Starting from using live stream to connect to various kinds of feedback apps, many other tools of the internet will come in handy while increasing your social media following.

 

5. Send proper emails

 

There is no dearth of emails a company executive can send in order to secure your attention for the product. However if you want to be different, you will have to rise above the rest of them. Send good emails with proper concise content, attractive deals, intriguing offers, so that you don’t make it to the trash box in one go.

 

6. Optimize your posts

 

Share your posts and tweets in a way that they have relevance with old posts hence, successfully keeping your company in a good loop.

 

7. Start a trend or create a contest

 

People love to apply online games and contests. Take advantage of the customer base’s vanity to create a trend they will want to follow or a game they would love to join.

 
About The Author
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

6 Innovative Tips that Help Your Social Media Audience Research

 

6 Innovative Tips that Help Your Social Media Audience Research

 

Are you struggling in choosing the appropriate audience using social media?

 

Statistics reveal that 14% of Americans switch their mind about an issue because of something they perceived on social media. You should research the appropriate audience for the convincing process to buy the products or services will be easy. Evolving up with an exact strategy to choose the audience will help to build a strong online presence for the brands on social media platforms.

 

Be precise when setting the goals you want to achieve. It takes time to generate traffic & increase sales on social media.

 

1. Identify Your Buyer Persona

 

At first, let’s gear up about entering into social media platforms for commercial purposes. The primary characteristics of the potential customers have to be identified to determine the perfect audience.For large brands operating across the worlds, choosing the customers from millions of people is a big deal. Building a buyer persona is an important chapter to be done in the marketing since the people are diverse. The personal approach is required to gain the attention of the customers. If your business is large and struggling to create the persona, then it requires dividing of the audience into smaller groups to build a persona profile for each. Though it requires more effort and time, the engagement would be better and you can save the time.

 

2. Research How Users Interact with Brands

 

It’s essential to understand the targeted customer’s social media inclinations. To achieve the milestone of success in social media, behavior & interaction with brands of the targeted customer is required. Referring to the famous quote “Your brand is a story unfolding across all customer touch points.” by Jonah Sachs the entrepreneur and designer. So analyzing the way the user or the targeted customer interacts with the brand is important.

 

3. Determine Your Social Media Audience Size

 

Nowadays, all social media platform has a search option used to find the target audience. Twitter has an advanced search option whereas LinkedIn allows you to search by names, email, keywords etc. Another tool used for estimating the size of the audience on Facebook is Facebook’s Business Manager. It enables you to conduct immediate market research.

 

For example, if you want to reach women in Houston between the ages of 20 to 50 who love dark chocolate cookies, Facebook Business Manager will tell you that 50,000 users match your criteria. Now you can start working with the selected audience to generate leads.

 

Another option is to begin by focusing on a narrower niche, examining different marketing strategies, and slowly showing your content to a wider audience.
Some additional tools to work with Twitter are:

 
● Followerwonk.
● TweetReach.
● Twazzup.
● Twitonomy.
 

You should also consider social media tools like Hootsuite that integrates Facebook, Twitter, Instagram, LinkedIn, YouTube, and more that enable you to maintain multiple platforms in one place.

 

4. Survey Your Customers

 

You can research the prefered audience deeply by using relevant surveys in accordance over each audience category.

 

Here are some necessary tips for creating a survey:

 
● Include puzzles that will be compelling to your audience.
● Use understandable language.
● Three to five questions that take less than 2 or 3 minutes is more than enough for a survey.
● Keep at least a couple of questions that let the audience say what they think.
● Make participation more attractive, including special bonus, discounts that drive the user to buy the products.
 

5. Research Your Audience Using Messengers

 

Despite the exponential growth of trending social messaging apps like WhatsApp, Telegram, Messenger, Viber, and WeChat, marketing specialists are not in a hurry to experiment with these platforms. According to the recent study of the buffer, only 20% of the marketers have utilised the messaging apps for marketing. You can stand ahead of the competitors by starting focusing on the messengers that allow users to have access to the brand to ask queries, buy goods & services, review etc.

 

6. Connect with Your Customers

 

Once you are done with the survey results, it’s time to leverage that knowledge to build a stronger brand presence on social media. You need to develop a well created out content plan and social media calendar, including posts for holidays, sales, special offers, and other events. Scheduling the post by analyzing the time spent by the day users is essential. Promoting your stream of business is not a straight road since the platforms & user trends are changing day-to-day. With multiple experiments, you will get the knowledge of how it works, & every new marketing campaign will achieve the success rate.

 

Conclusion:

 

Hence you might have understood how to research your social media audience. Try to implement the above-mentioned tips and achieve the success rate of your business in digital space.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing

 

When you embed a video to your content it effortlessly boosts your marketing results. While it is a proven fact that people remember things longer what they see instead of what they read. Thus, adding a video to any form of content could be a useful addition that not only helps the user remember the content for long, but it also delivers better results when it comes to SEO and overall marketing efforts. Here, you can add explainer videos related to your product & services or add another type of videos that help the user understand the message you want to convey. In this article, we have discussed 8 powerful reasons why you should use video marketing in your overall marketing efforts for better results.

 

It Engages User

 

The best part about video in the content is that it helps increase user engagement. People tend to attract towards video content more as people usually remember things longer when it comes to visuals. Here, you can create compelling explainer videos for your users and embed them in your content so that more & more people watch it for information.

 
It Engages User
 

It Reduces Bounce Rate

 

Bounce rate in simple terms is, the percentage of people who have left (or bounced) your site after entrance without clicking on any other page. As we said that people love videos & visuals. When you have compelling videos embedded in your article, people will more likely click on this as people prefer video content more as they remember it for a long time. Once someone will click on these embedded videos you will also see reduce in bounce rate significantly.

 
It Reduces Bounce Rate
 

It Increases Average Time on Page

 

Average time on page is one of the important aspects when it comes to overall ranking on search engines. With videos ranging from few seconds to few minutes, you can keep users engaged on the site, ultimately increasing the average time on page. This simple trick will help you yield better results effortlessly. Further, to create engaging videos you can use best video editor apps for instant results.

 
It Increases Average Time on Page
 

It Will Help Deliver Better SEO Results

 

What if people come to your site and bounce back without clicking on additional links or content. It is a sheer waste of marketing budget as you were not able to turn a visitor into your customer. Here, probably you have a lot of products & services that you could have offered to that visitor but once he bounced back from the page, all efforts went in vain. With compelling explainer videos, you can hold back these visitors and turn them to your customers.

 

Get Better Visibility on Search Results

 

For almost every search query Google displays search result from YouTube as well. Thus, when you have video content for your product & services or for intended keywords then there are high chances that it will be ranked high in the search results. In addition to that, YouTube being a #2 search engine in the world also offers a lot of scopes when it comes to engaging with users.

 

Increase Shares

 

When was the last time, you watched some amazing video and you didn’t share it on social media networks? Nope, Right! Well, engaging videos increases the chance of more and more shares that means more engagement with users and more promotion of your product & services. In addition to social media networks, people also share these videos on IM apps like WhatsApp, Viber etc. where you get more and more exposure effortlessly.

 
Increase Shares
 

Increase Conversion

 

People can easily connect to content furnished in the form of a video where someone is explaining the features & benefits of the product or service. They are more likely to buy that product or service as they have built an emotional connection to the product or service watching that video. Thus, video marketing also increases the conversion rate.

 

Approach Users Across Language Barrier

 

The next biggest benefit of video marketing is that it works well across different channels across language barriers. Here, the user may not understand what you have written about your product or service, but he will easily understand a message you want to convey through an effective and engaging video. Thus, it helps you broaden your reach effortlessly.

 

Conclusion

 

The best part about video marketing is that it delivers the best results in the least efforts. Here, you need to produce a quality content video that could deliver the message clearly and people will be attracted towards it with better video marketing. While there are a lot of other aspects as well when it comes to video marketing, but this is one of the best sources that yields high results. In this article, we have discussed why you should use video marketing for better results. If you know more such reasons, then feel free to comment below.

 
Author Bio:
 

Srishti Shreshth is a technical writer and a tech lover, she keeps an eye on new releases for android and iOS devices. She loves to hands on and write about gaming apps such as Windows, android and iOS apps.

7 Effective Steps For Successful Social Media Utilization For Digital Marketing

7 effective steps for successful Social Media Utilization for Digital Marketing

7 Effective Steps For Successful Social Media Utilization For Digital Marketing

 

Introduction

 

The popularity of social media is not just limited to personal usage. Today social media has become one of the most important media for the business promotion. The reasons are simple and straight, SM has a huge pool of users and has far better reach than any other medium available today. It is because of the same reason that today, major companies are focusing and emphasizing on social media for their brand or product promotion.

 

Well, initially the question that was asked by business businesses was, “why should our business be on social media?”. Which is now being replaced by “How can our business grow in social media?” As vital as social media marketing is for any business to stay ahead in the curve, it equally important to understand how will you implement the strategies for the scope of better monetizing opportunities.

 

To give you a clear idea on how to use social media for improving the opportunities of generating better profit from your business, below are some steps that every business shall follow to have a broader view of the opportunities-efforts spectrum;

 

Make an audit of your current social media presence

 

Before you start planning your strategies to bring your business into social media marketing, you should first check that what’s your business’ current status on various social media platform. This will help you to understand that how much efforts you have to put to reach up to your desired level. To do so you can follow certain steps mentioned below.

 

Which you are currently active on?

 

Facebook, LinkedIn, Instagram, or Tumblr, there are many social media platforms available today where you can promote your business as a digital marketing practice. What you need to do is, you need to analyze that which social media platform shall support your strategies in most efficient manner.

 

Make a list of the platforms that you want to promote your business on and check the reach of these platforms to get the best out of your strategies.

 

Are your networks optimization friendly?

 

When you select a platform for social marketing, make sure that the particular platform is optimization friendly, especially for images, videos and photos. This shall enable you to have a better plan when you are stepping into social media marketing.

 

Which platform will offer you the desired value?

 

As discussed above, while selecting the correct medium for social media marketing, do some research that which platform shall provide you the best value of your investment. Investments can be in the terms of money, or time. So take your time and analyze that which platform shall provide you the best value of your investments.

 

Which platform will offer you the desired value?

 

When you are planning down your social media strategies for digital marketing, make sure you are crystal clear about the audience you want to target. While preparing the strategies, it is really important to understand what percent of your targeted audience is active on which platform. You have to identify, your customer on following parameters.

 
– Location
– Job Title
– Income
– Pain Points (that your business can solve)
– Most Used Social Network
– Age
 

Let’s be practical, it’s of no use to hire one of the best marketers if you are not sure about the genre of customers you want to target. If you do so, most likely you are bound to waste your time, resource, and most importantly, your money.

 

Make an impact with a social media statement

 
Make an impact with a social media statement
 

In the words of Dan Schawbel–“What makes you weird, makes you unique and makes you stand out.” Which means to be unique, make a unique identity for your brand on social media. Come up with some catchy statement or taglines specifically for social media platform. A statement that defines your brand and catches the eyes of the viewer. This mission statement will drive your future goals on social media platforms. Make sure that your statement marks your presence over the platform. This will impact your future social media campaigns and will help you drive more leads for your business. It is also very important that you keep the genre of the audience/customer in mind while framing the mission statement.

 

For example, you can come up with a statement like “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” This statement will represent your brand on the social media platform and will make it simpler and clearer than what you should create and what you should offer.

 

Identify the major KPIs to improve your status

 

As it is said “if you cannot measure it, you cannot improve it”, which holds true in the sector of social marketing also. How are you going to measure, whether or not your efforts are paying off? And, let us remind you, we are not talking about merely gaining more followers, we are talking about making money. In order to monitor your progress and where do you stand with your social media campaign, you should identify certain matrices that can visually represent your efforts.

 
Some such KPIs are;
 
Conversion Rate:It is defined as the ratio of the number of visitors who viewed your social media post to the number of people who landed on your website.
 
Time Spent on website:This matrix defines the total time a user stays on your website.
 
Reach:In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
 
Brand Mentions:This defines the number of times your brand name used as the keyword in your social media post.
 
Sentiment:This matrix categorized the viewer’s comments on the basis of the sentiments they are expressing. The viewer can be happy, satisfied or irate.
 
Total Shares:It is the number of shares that your post gets on various social media campaigns.
 

Curate an engaging content

 

Remember, content is the king. Be it any sort of marketing, like social media marketing, content marketing or any digital marketing medium, the prime requisite is an engaging content. Try to curate a content that engages the viewer in some sort of conversation. Ask questions, this will help you to understand your customer better. And also help you to plan your social media campaigns.

 

However, it has been observed that most of the organizations directly jump to this step, which again takes their efforts to vain. The best practice is to follow the above-mentioned steps i.e, know your customers, make a mission statement, identify the KPIs and then finally then create the content for your viewers.

 

Well, now here’s the fun part, when you are aware of the genre you are targeting, and a crystal clear idea about what you will pitching in your content, armed with this information you can actually connect with your viewers and engage them with your content. So what actually falls under the category of “CONTENT”? below are some examples:

 
– Images
– Videos
– Blog posts
– Newsletters
– Info graphics
– eBooks
– Testimonials
 

The list can go on and never end, however, make sure that the form of content you’re curating, it matches and aligns with the mission statement you created. Or, in simple words, the content should reflect the ideas and services you willing to offer. Keep this in mind that content is the fuel that keeps the social media marketing for any brand up and running. So it’s really important to have a quality and engaging content.

 

Make an investment in social media management tool

 

To boost your marketing campaigns, it always a plus to make some investments in some of the social media management tools. These tools can help the marketers to boost the productivity of the websites and scale the efforts in a much simpler manner. Also, these tools help you to align the social media strategies with the content calendar. Such tools allow to you schedule your posts in accordance with the mission statement you curated and services you shall be offering to the client.

 

Track it, analyze it and optimize it

 

This is the most important step to have a successful social media marketing strategy. Even the best marketers in the social media marketing sector rely on error and trial method. It might seem quite basic but, tracking the derived results, analyzing the data utilized and making tweaks in the efforts to get optimize it accordingly is highly crucial.

 

Every above-mentioned step should be reanalyzed and re-evaluated once you’ve derived results from them. Make some changes if you are not getting the desired results and re-do the steps and have a successful social media marketing campaign.

 

Author’s take

 

A social media marketing strategy is not a onetime thing. It requires constant work, constant tweaks if any come up. So, at last, we would suggest that, get out there, create a social media strategy, start tracking the results, and start optimizing as you grow in social media platforms.

Author’s Bio

Nick Piolotto is a software engineer and content writer who enjoy creative copyrighting in digital marketing and software development. He is writer by the day and reader by night.

Why Social Media Marketing Is Significant for Your Business

 

Why Social Media Marketing Is Significant for Your Business

 

Social Media has become one of the most used platforms across the world. People use the platform for being in connection with the outer world. With this, they also maintain business relationships as well as keep up with their relatives. But, the sector that gets benefited immensely is the business sector. As we all know that a large group of persons remain active on the social media and promoting one’s website or business on the same can be the best option. You can clearly promote your products and services effectively through the medium. By this, you can safely promote your business and make people aware about the same. So, we can say that marketing through social media has become a need and most of the businessmen are getting benefited by it. Let us now go through some of the why social media is crucial for your business:c
 

Improved brand awareness:

 

Social media makes it easier for the marketers to receive a chance to enhance their brand awareness. By marketing online, they craft an easier way to introduce their brand to the people. Having a social media page for your brand will certainly help you to earn maximum profit. Use it to market your product and see the difference.

 

Cost-effective:

 

Social media is one of the most cost-effective ways to market your business. If, in case, you decide to use paid advertising on social media, always begin small to watch what you should expect. This will help you to attain a greater return on investment and hold a big budget for other business & marketing payments. By just investing a little time and money, you can elevate your conversion rates & get a return on investment on the money you invested at first.

 

Engage with customers:

 

Through this medium, you can engage with the customers in a better way. The more you communicate with the audience, the more opportunities you have for conversion. Set up a two-way communication with the audience so their requirements are known and their interest is provided easily. Communication with the customers is one of the ways to win their attention and convey them the brand message. Thus, the brand will reach more audience in real terms and gets itself established without any annoyance.

 

Healthier customer satisfaction:

 

Social Media plays an important role in maintaining customer satisfaction. Communication and networking are essential for attaining the best results and for this maintaining the balance is important. A brand that values its clienteles, takes the time to compose a personal message, which is perceived naturally in a positive light. Use the medium to frame a stronger relationship.

 

Marketplace Awareness:

 

With a positive interaction with the customers, you can frame a strong marketplace awareness amongst them. Finding what are their needs and requirements is the most important part of a business. So, by going through the activities of the customers on your profile, you can see customer’s interests and opinions better. With Social Media Marketing, you can have a better understanding of the customers and their specific needs. Once you attain a big following, use some tools to examine other demographics of your customers.

 

Increased Traffic:

 

With the assistance of the social media platforms, you will likely to attain the best traffic. Social media is a big platform where the customers get in touch with your website and if they like it, they keep on visiting the same. High-quality content is always welcome and if you work on improving your content, you will surely receive the best. All in all, the more quality content you share, the more traffic you will produce while making conversion chances.

 

Conclusion:

 

There is no denying that “Social Media marketing” has many advantages for established brands. By regularly updating the social media strategy, you can fetch customer satisfaction more. Competition is on the rise, so do not let your competitors take your customers away. The earlier you begin to follow a correct strategy, the more you will grow. So, whenever you are planning to begin working for the steady growth of your business, do not forget marketing through the best social media tools and tactics. Be aware and make a mark amongst the customers present!

 

 

    Author Bio:

 

I am a Social media expert and have an interest in writing blogs on the current and advanced topics. With this, I want to enhance my knowledge of the social media trends to educate the customers. I wish to work for Megicbyte Solutions, an eminent seo services company in Noida, Gurgaon, Delhi India that delivers the optimum SEO services with the help of their professionals.