How small business can improve website traffic fast?

 

How small business can improve website traffic fast?

 

Sustaining your presence in the world of internet is a landscape that is essential for the business to survive. But this may seem challenging to a unit that not heavily expanded and also has a limited budget. Latest research shows that around 17% of small businesses tend to be active on digital marketing means and have adopted the SEO techniques. In other words, it means that majority of the units are missing out on opportunities of growth and survival.

 

At this point of time when you are forced to think that effective marketing is out of your budget, and is only for huge companies you just missed out on the techniques of the Search Engine Optimization and digital marketing that may turn to be your biggest investment, especially for the business that you need to expand.

 

While you are a small business, you may think that it is not possible for you to compete with the big brands, but there are various SEO techniques that you can use to improve your rankings and make your business a strong contender. Below mentioned are a few techniques to follow.

 

• Secure business listings on Google My business:

 

Google My business is one of the tools that is useful for small businesses, also it can be said that it is specially designed for local business. Getting listed on My Business by Google permits you to avail the details about your company online, like description, services, contact information and photos. Also ensure that these details of your name, address and phone number remain constant across all the online platforms.

 

• Focus on Long-Tail Search Queries:

 

Long-tail keywords tend to be more of a profitable idea for the search engine rankings of small businesses. What one can for keyword optimization is focus on specific, longer search queries that give an easy representation of the customer intending to buy the product.

 

• On page Optimization Techniques:

 

Optimizing on page has several of the components to be considered such as title tags, Meta descriptions and speed of the page. All of these factors affect the overall search engine ranking of your webpage. Ensure that every page on your website has a unique title tag and Meta description that involves presence of keywords and also delivers an accurate and informational description of the page. With the help of these, you can see that the search engine delivers the content to the correct users. Factors such as page speed are also considered by search engines such as Google while they rank the content of the webpage. If the page of the website takes much of time to load, then there are chances that user may not have enough patience to wait and watch the content on it. They will return back to the search results and continue their search on websites that quickly delivers them the answer to their question. Good loading speed will enhance the user experience and also reduce the bounce rate of your web page.

 

• Ask for reviews:

 

The technique of asking reviews is particularly useful for small businesses. Google considers the review mentioned while it ranks the website. The more the amount of positive review, the higher the rank your website or business may receive. Always ensure to encourage your customer to add reviews on your website, and also promote your product after the purchase.

 

• Link Building:

 

One way that you can choose to improve your ranking on the search engines is that you can show that you are an authority in your field. More the amount of high quality, relevant website links on your page, more is the amount of authority that your business or website may receive. In order to create more backlinks, all you need to do is create localized and relevant content and send it to the target market. This means you can write guest post, get along in local events or sent pages to the relevant directories.

 

Conclusion

 

Utilizing the techniques of Search Engine Optimization will offer you a landscape of benefits that can be availed by your business. These benefits are worth your investment. SEO will not provide instant results for your business, but what it will do is build a strong platform for expansion of your business in future.

 
Author Bio:
 

Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Social media services in ahmedabad.

7 Quick and Easy Ways To Your Social Media Following

 

7 Quick and Easy Ways To Your Social Media Following

 

Being a digital marketer is not at all easy. It’s not about putting random posts online or trying to spam your customers with useless content. It is about connecting effectively with the people and giving greater exposure to your products and services. As the internet becomes the domain of the common citizen where he/she spends most of his time, there can be no other place where you can increase the exposure of your company. It also helps to improve the image of your company and gives the interactive vibe, making customers feel that your company is much more approachable and friendly.

 

However, in order to increase your brand exposure, you need to have a good social media following. It’s not enough to amass a large number of likes on your post. The likes should have substance, that is, people should be intrigued and not just casually ignoring your content. People need to feel that this product is indeed something worth taking out the time and checking it out on in the virtual world. And for that, there are a Couple Of Tips you can follow.

 

Here are 7 easy methods to increase your social media following and giving the exposure your brand actually deserves:-

 

1. Do proper blogging

 

Yes, you may sneer and laugh, but when your blog produces good content; people automatically tend to look up to your opinions and trust them without any afterthought. Make your reputation solid and trustworthy, so that you can publish related content and rake in the customers. Publish good well-curated blogs which increase your standards and make you an instant hit among the people.

 

2. Provide proper content

 

The level of your blogs should always be high. You cannot slip up and publish any mediocre content on your website. It will be a negative influence of the customers and increase your field of exposure.

 

3. Connect and collaborate with other digital marketing executives

 

Sometimes, getting a good social media following on your own is very difficult. But if you really want to do well, you can always look for a little help. Connect with other well-known social media influencers and do a product review together, this will bring in a larger customer base which will start to follow and look you up in their daily travels in the digital plane.

 

4. Use various kinds of tools to bring up your social media division

 

Your social media division will require a lot of hard work and quite some effort in order to be connected to a huge customer base. But with the improvement in technology, you can have an easier life. Starting from using live stream to connect to various kinds of feedback apps, many other tools of the internet will come in handy while increasing your social media following.

 

5. Send proper emails

 

There is no dearth of emails a company executive can send in order to secure your attention for the product. However if you want to be different, you will have to rise above the rest of them. Send good emails with proper concise content, attractive deals, intriguing offers, so that you don’t make it to the trash box in one go.

 

6. Optimize your posts

 

Share your posts and tweets in a way that they have relevance with old posts hence, successfully keeping your company in a good loop.

 

7. Start a trend or create a contest

 

People love to apply online games and contests. Take advantage of the customer base’s vanity to create a trend they will want to follow or a game they would love to join.

 
About The Author
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

6 Innovative Tips that Help Your Social Media Audience Research

 

6 Innovative Tips that Help Your Social Media Audience Research

 

Are you struggling in choosing the appropriate audience using social media?

 

Statistics reveal that 14% of Americans switch their mind about an issue because of something they perceived on social media. You should research the appropriate audience for the convincing process to buy the products or services will be easy. Evolving up with an exact strategy to choose the audience will help to build a strong online presence for the brands on social media platforms.

 

Be precise when setting the goals you want to achieve. It takes time to generate traffic & increase sales on social media.

 

1. Identify Your Buyer Persona

 

At first, let’s gear up about entering into social media platforms for commercial purposes. The primary characteristics of the potential customers have to be identified to determine the perfect audience.For large brands operating across the worlds, choosing the customers from millions of people is a big deal. Building a buyer persona is an important chapter to be done in the marketing since the people are diverse. The personal approach is required to gain the attention of the customers. If your business is large and struggling to create the persona, then it requires dividing of the audience into smaller groups to build a persona profile for each. Though it requires more effort and time, the engagement would be better and you can save the time.

 

2. Research How Users Interact with Brands

 

It’s essential to understand the targeted customer’s social media inclinations. To achieve the milestone of success in social media, behavior & interaction with brands of the targeted customer is required. Referring to the famous quote “Your brand is a story unfolding across all customer touch points.” by Jonah Sachs the entrepreneur and designer. So analyzing the way the user or the targeted customer interacts with the brand is important.

 

3. Determine Your Social Media Audience Size

 

Nowadays, all social media platform has a search option used to find the target audience. Twitter has an advanced search option whereas LinkedIn allows you to search by names, email, keywords etc. Another tool used for estimating the size of the audience on Facebook is Facebook’s Business Manager. It enables you to conduct immediate market research.

 

For example, if you want to reach women in Houston between the ages of 20 to 50 who love dark chocolate cookies, Facebook Business Manager will tell you that 50,000 users match your criteria. Now you can start working with the selected audience to generate leads.

 

Another option is to begin by focusing on a narrower niche, examining different marketing strategies, and slowly showing your content to a wider audience.
Some additional tools to work with Twitter are:

 
● Followerwonk.
● TweetReach.
● Twazzup.
● Twitonomy.
 

You should also consider social media tools like Hootsuite that integrates Facebook, Twitter, Instagram, LinkedIn, YouTube, and more that enable you to maintain multiple platforms in one place.

 

4. Survey Your Customers

 

You can research the prefered audience deeply by using relevant surveys in accordance over each audience category.

 

Here are some necessary tips for creating a survey:

 
● Include puzzles that will be compelling to your audience.
● Use understandable language.
● Three to five questions that take less than 2 or 3 minutes is more than enough for a survey.
● Keep at least a couple of questions that let the audience say what they think.
● Make participation more attractive, including special bonus, discounts that drive the user to buy the products.
 

5. Research Your Audience Using Messengers

 

Despite the exponential growth of trending social messaging apps like WhatsApp, Telegram, Messenger, Viber, and WeChat, marketing specialists are not in a hurry to experiment with these platforms. According to the recent study of the buffer, only 20% of the marketers have utilised the messaging apps for marketing. You can stand ahead of the competitors by starting focusing on the messengers that allow users to have access to the brand to ask queries, buy goods & services, review etc.

 

6. Connect with Your Customers

 

Once you are done with the survey results, it’s time to leverage that knowledge to build a stronger brand presence on social media. You need to develop a well created out content plan and social media calendar, including posts for holidays, sales, special offers, and other events. Scheduling the post by analyzing the time spent by the day users is essential. Promoting your stream of business is not a straight road since the platforms & user trends are changing day-to-day. With multiple experiments, you will get the knowledge of how it works, & every new marketing campaign will achieve the success rate.

 

Conclusion:

 

Hence you might have understood how to research your social media audience. Try to implement the above-mentioned tips and achieve the success rate of your business in digital space.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing

 

When you embed a video to your content it effortlessly boosts your marketing results. While it is a proven fact that people remember things longer what they see instead of what they read. Thus, adding a video to any form of content could be a useful addition that not only helps the user remember the content for long, but it also delivers better results when it comes to SEO and overall marketing efforts. Here, you can add explainer videos related to your product & services or add another type of videos that help the user understand the message you want to convey. In this article, we have discussed 8 powerful reasons why you should use video marketing in your overall marketing efforts for better results.

 

It Engages User

 

The best part about video in the content is that it helps increase user engagement. People tend to attract towards video content more as people usually remember things longer when it comes to visuals. Here, you can create compelling explainer videos for your users and embed them in your content so that more & more people watch it for information.

 
It Engages User
 

It Reduces Bounce Rate

 

Bounce rate in simple terms is, the percentage of people who have left (or bounced) your site after entrance without clicking on any other page. As we said that people love videos & visuals. When you have compelling videos embedded in your article, people will more likely click on this as people prefer video content more as they remember it for a long time. Once someone will click on these embedded videos you will also see reduce in bounce rate significantly.

 
It Reduces Bounce Rate
 

It Increases Average Time on Page

 

Average time on page is one of the important aspects when it comes to overall ranking on search engines. With videos ranging from few seconds to few minutes, you can keep users engaged on the site, ultimately increasing the average time on page. This simple trick will help you yield better results effortlessly. Further, to create engaging videos you can use best video editor apps for instant results.

 
It Increases Average Time on Page
 

It Will Help Deliver Better SEO Results

 

What if people come to your site and bounce back without clicking on additional links or content. It is a sheer waste of marketing budget as you were not able to turn a visitor into your customer. Here, probably you have a lot of products & services that you could have offered to that visitor but once he bounced back from the page, all efforts went in vain. With compelling explainer videos, you can hold back these visitors and turn them to your customers.

 

Get Better Visibility on Search Results

 

For almost every search query Google displays search result from YouTube as well. Thus, when you have video content for your product & services or for intended keywords then there are high chances that it will be ranked high in the search results. In addition to that, YouTube being a #2 search engine in the world also offers a lot of scopes when it comes to engaging with users.

 

Increase Shares

 

When was the last time, you watched some amazing video and you didn’t share it on social media networks? Nope, Right! Well, engaging videos increases the chance of more and more shares that means more engagement with users and more promotion of your product & services. In addition to social media networks, people also share these videos on IM apps like WhatsApp, Viber etc. where you get more and more exposure effortlessly.

 
Increase Shares
 

Increase Conversion

 

People can easily connect to content furnished in the form of a video where someone is explaining the features & benefits of the product or service. They are more likely to buy that product or service as they have built an emotional connection to the product or service watching that video. Thus, video marketing also increases the conversion rate.

 

Approach Users Across Language Barrier

 

The next biggest benefit of video marketing is that it works well across different channels across language barriers. Here, the user may not understand what you have written about your product or service, but he will easily understand a message you want to convey through an effective and engaging video. Thus, it helps you broaden your reach effortlessly.

 

Conclusion

 

The best part about video marketing is that it delivers the best results in the least efforts. Here, you need to produce a quality content video that could deliver the message clearly and people will be attracted towards it with better video marketing. While there are a lot of other aspects as well when it comes to video marketing, but this is one of the best sources that yields high results. In this article, we have discussed why you should use video marketing for better results. If you know more such reasons, then feel free to comment below.

 
Author Bio:
 

Srishti Shreshth is a technical writer and a tech lover, she keeps an eye on new releases for android and iOS devices. She loves to hands on and write about gaming apps such as Windows, android and iOS apps.

7 Effective Steps For Successful Social Media Utilization For Digital Marketing

7 effective steps for successful Social Media Utilization for Digital Marketing

7 Effective Steps For Successful Social Media Utilization For Digital Marketing

 

Introduction

 

The popularity of social media is not just limited to personal usage. Today social media has become one of the most important media for the business promotion. The reasons are simple and straight, SM has a huge pool of users and has far better reach than any other medium available today. It is because of the same reason that today, major companies are focusing and emphasizing on social media for their brand or product promotion.

 

Well, initially the question that was asked by business businesses was, “why should our business be on social media?”. Which is now being replaced by “How can our business grow in social media?” As vital as social media marketing is for any business to stay ahead in the curve, it equally important to understand how will you implement the strategies for the scope of better monetizing opportunities.

 

To give you a clear idea on how to use social media for improving the opportunities of generating better profit from your business, below are some steps that every business shall follow to have a broader view of the opportunities-efforts spectrum;

 

Make an audit of your current social media presence

 

Before you start planning your strategies to bring your business into social media marketing, you should first check that what’s your business’ current status on various social media platform. This will help you to understand that how much efforts you have to put to reach up to your desired level. To do so you can follow certain steps mentioned below.

 

Which you are currently active on?

 

Facebook, LinkedIn, Instagram, or Tumblr, there are many social media platforms available today where you can promote your business as a digital marketing practice. What you need to do is, you need to analyze that which social media platform shall support your strategies in most efficient manner.

 

Make a list of the platforms that you want to promote your business on and check the reach of these platforms to get the best out of your strategies.

 

Are your networks optimization friendly?

 

When you select a platform for social marketing, make sure that the particular platform is optimization friendly, especially for images, videos and photos. This shall enable you to have a better plan when you are stepping into social media marketing.

 

Which platform will offer you the desired value?

 

As discussed above, while selecting the correct medium for social media marketing, do some research that which platform shall provide you the best value of your investment. Investments can be in the terms of money, or time. So take your time and analyze that which platform shall provide you the best value of your investments.

 

Which platform will offer you the desired value?

 

When you are planning down your social media strategies for digital marketing, make sure you are crystal clear about the audience you want to target. While preparing the strategies, it is really important to understand what percent of your targeted audience is active on which platform. You have to identify, your customer on following parameters.

 
– Location
– Job Title
– Income
– Pain Points (that your business can solve)
– Most Used Social Network
– Age
 

Let’s be practical, it’s of no use to hire one of the best marketers if you are not sure about the genre of customers you want to target. If you do so, most likely you are bound to waste your time, resource, and most importantly, your money.

 

Make an impact with a social media statement

 
Make an impact with a social media statement
 

In the words of Dan Schawbel–“What makes you weird, makes you unique and makes you stand out.” Which means to be unique, make a unique identity for your brand on social media. Come up with some catchy statement or taglines specifically for social media platform. A statement that defines your brand and catches the eyes of the viewer. This mission statement will drive your future goals on social media platforms. Make sure that your statement marks your presence over the platform. This will impact your future social media campaigns and will help you drive more leads for your business. It is also very important that you keep the genre of the audience/customer in mind while framing the mission statement.

 

For example, you can come up with a statement like “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” This statement will represent your brand on the social media platform and will make it simpler and clearer than what you should create and what you should offer.

 

Identify the major KPIs to improve your status

 

As it is said “if you cannot measure it, you cannot improve it”, which holds true in the sector of social marketing also. How are you going to measure, whether or not your efforts are paying off? And, let us remind you, we are not talking about merely gaining more followers, we are talking about making money. In order to monitor your progress and where do you stand with your social media campaign, you should identify certain matrices that can visually represent your efforts.

 
Some such KPIs are;
 
Conversion Rate:It is defined as the ratio of the number of visitors who viewed your social media post to the number of people who landed on your website.
 
Time Spent on website:This matrix defines the total time a user stays on your website.
 
Reach:In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
 
Brand Mentions:This defines the number of times your brand name used as the keyword in your social media post.
 
Sentiment:This matrix categorized the viewer’s comments on the basis of the sentiments they are expressing. The viewer can be happy, satisfied or irate.
 
Total Shares:It is the number of shares that your post gets on various social media campaigns.
 

Curate an engaging content

 

Remember, content is the king. Be it any sort of marketing, like social media marketing, content marketing or any digital marketing medium, the prime requisite is an engaging content. Try to curate a content that engages the viewer in some sort of conversation. Ask questions, this will help you to understand your customer better. And also help you to plan your social media campaigns.

 

However, it has been observed that most of the organizations directly jump to this step, which again takes their efforts to vain. The best practice is to follow the above-mentioned steps i.e, know your customers, make a mission statement, identify the KPIs and then finally then create the content for your viewers.

 

Well, now here’s the fun part, when you are aware of the genre you are targeting, and a crystal clear idea about what you will pitching in your content, armed with this information you can actually connect with your viewers and engage them with your content. So what actually falls under the category of “CONTENT”? below are some examples:

 
– Images
– Videos
– Blog posts
– Newsletters
– Info graphics
– eBooks
– Testimonials
 

The list can go on and never end, however, make sure that the form of content you’re curating, it matches and aligns with the mission statement you created. Or, in simple words, the content should reflect the ideas and services you willing to offer. Keep this in mind that content is the fuel that keeps the social media marketing for any brand up and running. So it’s really important to have a quality and engaging content.

 

Make an investment in social media management tool

 

To boost your marketing campaigns, it always a plus to make some investments in some of the social media management tools. These tools can help the marketers to boost the productivity of the websites and scale the efforts in a much simpler manner. Also, these tools help you to align the social media strategies with the content calendar. Such tools allow to you schedule your posts in accordance with the mission statement you curated and services you shall be offering to the client.

 

Track it, analyze it and optimize it

 

This is the most important step to have a successful social media marketing strategy. Even the best marketers in the social media marketing sector rely on error and trial method. It might seem quite basic but, tracking the derived results, analyzing the data utilized and making tweaks in the efforts to get optimize it accordingly is highly crucial.

 

Every above-mentioned step should be reanalyzed and re-evaluated once you’ve derived results from them. Make some changes if you are not getting the desired results and re-do the steps and have a successful social media marketing campaign.

 

Author’s take

 

A social media marketing strategy is not a onetime thing. It requires constant work, constant tweaks if any come up. So, at last, we would suggest that, get out there, create a social media strategy, start tracking the results, and start optimizing as you grow in social media platforms.

Author’s Bio

Nick Piolotto is a software engineer and content writer who enjoy creative copyrighting in digital marketing and software development. He is writer by the day and reader by night.

Why Social Media Marketing Is Significant for Your Business

 

Why Social Media Marketing Is Significant for Your Business

 

Social Media has become one of the most used platforms across the world. People use the platform for being in connection with the outer world. With this, they also maintain business relationships as well as keep up with their relatives. But, the sector that gets benefited immensely is the business sector. As we all know that a large group of persons remain active on the social media and promoting one’s website or business on the same can be the best option. You can clearly promote your products and services effectively through the medium. By this, you can safely promote your business and make people aware about the same. So, we can say that marketing through social media has become a need and most of the businessmen are getting benefited by it. Let us now go through some of the why social media is crucial for your business:c
 

Improved brand awareness:

 

Social media makes it easier for the marketers to receive a chance to enhance their brand awareness. By marketing online, they craft an easier way to introduce their brand to the people. Having a social media page for your brand will certainly help you to earn maximum profit. Use it to market your product and see the difference.

 

Cost-effective:

 

Social media is one of the most cost-effective ways to market your business. If, in case, you decide to use paid advertising on social media, always begin small to watch what you should expect. This will help you to attain a greater return on investment and hold a big budget for other business & marketing payments. By just investing a little time and money, you can elevate your conversion rates & get a return on investment on the money you invested at first.

 

Engage with customers:

 

Through this medium, you can engage with the customers in a better way. The more you communicate with the audience, the more opportunities you have for conversion. Set up a two-way communication with the audience so their requirements are known and their interest is provided easily. Communication with the customers is one of the ways to win their attention and convey them the brand message. Thus, the brand will reach more audience in real terms and gets itself established without any annoyance.

 

Healthier customer satisfaction:

 

Social Media plays an important role in maintaining customer satisfaction. Communication and networking are essential for attaining the best results and for this maintaining the balance is important. A brand that values its clienteles, takes the time to compose a personal message, which is perceived naturally in a positive light. Use the medium to frame a stronger relationship.

 

Marketplace Awareness:

 

With a positive interaction with the customers, you can frame a strong marketplace awareness amongst them. Finding what are their needs and requirements is the most important part of a business. So, by going through the activities of the customers on your profile, you can see customer’s interests and opinions better. With Social Media Marketing, you can have a better understanding of the customers and their specific needs. Once you attain a big following, use some tools to examine other demographics of your customers.

 

Increased Traffic:

 

With the assistance of the social media platforms, you will likely to attain the best traffic. Social media is a big platform where the customers get in touch with your website and if they like it, they keep on visiting the same. High-quality content is always welcome and if you work on improving your content, you will surely receive the best. All in all, the more quality content you share, the more traffic you will produce while making conversion chances.

 

Conclusion:

 

There is no denying that “Social Media marketing” has many advantages for established brands. By regularly updating the social media strategy, you can fetch customer satisfaction more. Competition is on the rise, so do not let your competitors take your customers away. The earlier you begin to follow a correct strategy, the more you will grow. So, whenever you are planning to begin working for the steady growth of your business, do not forget marketing through the best social media tools and tactics. Be aware and make a mark amongst the customers present!

 


 

    Author Bio:

 

I am a Social media expert and have an interest in writing blogs on the current and advanced topics. With this, I want to enhance my knowledge of the social media trends to educate the customers. I wish to work for Megicbyte Solutions, an eminent seo services company in Noida, Gurgaon, Delhi India that delivers the optimum SEO services with the help of their professionals.