7 Essentials to Stand Out with a Mobile Content Marketing Strategy
Mobile phones and people have become inseparable and from there comes the need to pay extra attention to mobile content. Responsive design has become essential because every website owner is aware of how important it is to adapt the website to mobiles. But what about the content you produce?
Content is another important aspect which should be created specifically for mobile phones if you want the best results. If you are ready to improve your mobile content and get noticed, you need to know these seven essentials.
1. Know your audience
You need to tailor the content you create depending on who is your target audience.
Think about their age, economic status, gender, location, etc.
This will determine every further step and how you’ll approach the mobile content marketing.
For example, if your target audience is teenagers, your content will focus more on visuals, short copy, and trending topics. On the other hand, if your target audience is mature, working people, you should provide credible and backed up information, with enticing headlines, and valid copy.
2. Use an attention-grabbing headline
When we are scrolling on your phone, the type of headlines which attract our attention are the short, effective ones.
A powerful headline is a must have if you want to get readers to take a further look into your content. If you don’t provide something that will spark their interest, you won’t even have the opportunity to amaze them with content.
Also, think about what your target audience would like to see, for example, it is not the same if you’re composing a headline for 20-somethings or 40-somethings. Young people respond best to short, mysterious, and bombastic headlines while adults and older people want more straightforward and informative headlines.
3. Add visuals
It is all about aesthetics these days. Platforms such as Instagram and Pinterest has changed the internet priorities. It is enough to say that Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices.
Informative content is still important but what people also want is (putting it in plain words) something pretty.
This calls for adding images and videos.
You don’t have to have a lot of visuals. It all depends on the type of content you are creating, but a few images which will add something extra are essential.
4. Adapt the images and videos
Users spend on average 69% of their media time on smartphones. That is why when adding visuals, you need to make sure that they are appropriate for your mobile design.
The images you include need to fit the screen and change size depending on the screen rotation. In addition, it is important that they load quickly.
Bold colors and minimalistic images tend to be the best choice for mobile users.
For videos, pay attention that you don’t have auto-play with the sound set on because no one wants to be the star of the show when their phone starts screaming on the bus.
These simple hacks will make a world of difference for your users.
5. Front load the content
Unlike the computer screen which shows us a lot of information as soon as we enter a page, mobile phones show less space.
This means that you don’t have a chance to interest your users with several paragraphs.
Front loading the content which you find most interesting is an important step if you want to stand out and grab users’ attention.
The first few sentences are deal-breakers.
This can be challenging because it puts a lot of pressure on that initial writing. If you need some help, try to find editing service reviews and get someone to help you out with perfecting the beginning of your content.
If you don’t grab the readers’ attention right away, you won’t get a chance to repair the damage.
6. Format the content
Mobile content needs to be easily scannable and readability always needs to be on point.
Most of the times users just skim the content first and then decide whether they want to know more about it.
Long paragraphs and an unclear copy will instantly repel the readers.
Here are a few things you should focus on when formatting the content for mobile users:
• Short paragraphs (2-3 sentences max)
• Bulleted lists
• Brief headings
• Brief subheadings
• Bolded words (if applicable)
7. Localize content
Whether you run a blog or you are a business owner, your local community is the one you should target first. The reason why is that their attention can be the easiest one to get.
No one can become an instant wonder of the world. Therefore, prepare your mobile content to cater to the needs of locals.
One of the strategies you can apply is to use Google Alerts to find out which are the trending topics in your region.
You can also use local keywords to improve visibility and get their attention.
Lastly, don’t forget to use Google Maps if you run a business. Up to 50% of consumers gather store location and other info through mobile search.
You can even use a GPS enabled the app to increase engagement with your customers.
Just focus on connecting your content to the local community and providing them with easy to reach location information.
Some final thoughts
Effective mobile content marketing strategy can bring you many benefits such as growing traffic, conversion, and driving offline actions. It just needs to be adapted to the needs of the users.
With these seven essentials, you’ll be ready to have a strong start and improve your mobile content strategy in no time. In order to fully improve, make sure that you measure the number of visitors and have all the information on what is working and what needs to be changed.