7 Digital Marketing Trends To Watch Out For In 2019

In today’s world, digital marketing can only be simply put but cannot be ignored. No sector is debating the power of effective marketing in this era. A well effectively and efficiently executed marketing trends and advertising campaign can serve the needs of any marketing business and increase the demand for the product or service that that company offers. But now times have changed and while we can see that the need for marketing is still important and still that marketing trends have changed a lot. The growth of digital technologies in the market and how rapidly they can measure are impacting every digital marketing strategies and tactics like SEO Content writing and marketing, Social media and Intent ads, etc. We all know that the digital revolution is rapidly shaping up the marketing trends and industry. Meanwhile, since the 3rd industrial revolution, digital marketing is increasing rapidly in every decade, because of technology advancement.

There are seven digital marketing trends to watch out for 2019 –

1. Artificial Intelligence
2. Chatbots
3. Content Marketing
4. Social Media
5. Podcasting
6. Video Marketing
7. Voice Search

1. Artificial Intelligence –

Artificial intelligence is rapidly revolutionizing marketing industries more. Decades of internet browsing and surfing data is left behind to analyze and understand the customer’s behavior, opportunities, and needs, etc. With the help of Artificial intelligence, the business dealer can get access to the reports at the right time. Artificial intelligence uses the Internet of Things and Machine learning processes profoundly to find out the meaningful opportunities in the available social media, internet, and customer big data. More precisely, Artificial Intelligence is a computer system that can perform specific tasks which usually requires human intelligence. AI has plentiful potential applications in the market. But in 2019, we’ll mostly see AI organized for marketing, customer service and business advertising.

2. Chatbots –

Chatbots are virtual assistants where some of the most advanced chatbots are set up by enterprise companies as virtual assistants and even digital porters. There are various latest uses for chatbots which are emerging all the time, like –

• Lead qualification
• Talent recruiting
• Knowledgebase research
• Website browsing guidance
• Shopping assistance
• Accessibility
• Self-service

Virtual assistants’ chatbots are even available for small market businesses. There are plenteously of third-party chatty AI platforms businesses can influence to meet visitors, answer their questions, solve their queries and move them further towards a purchase of their product.

3. Content Writing and its Marketing –

Content writing and its marketing is a strategic and tactic marketing approach focused on creating and distributing valuable and consistent content to attract a focused audience and eventually, to drive cost-effective and profitable customer action. The feature of content marketing is its quality which is more important as we can able to accurately identify the focused and target audiences with the help of machine learning and big data analysis. We just need to give them good quality content which should add value to the consumer.

4. Social Media Platform-

Social media platform is the basic marketing trend continues to be extremely important for marketing to build consumer societies and brand loyalty in 2019. Though, social media platform is rapidly changing the scope and also its conversion rate is getting higher. Every market should consider a social media platform for their marketing strategy in 2019, as this offers wonderful opportunities to benefit. Dealer does not have to sell everything on social media, either video or text content. Social media platform will tell every business’ brand story to their customers. So appealing customers regularly, having things right from the beginning is necessary for social media marketing.

5. Podcasting –

Podcasting is creating and distributing audio files through the internet online and it will be available for downloading to digital devices. The main advantages of podcasting are that the customers can listen anytime and anywhere. Podcasting will enormously help in brand awareness, etc.

6. Video Marketing –

Video marketing is the main digital marketing trend as through video content people are engaging with videos evermore. Social media gets more share for the video content. As a video-based platform, YouTube is the second largest search engine on the internet. Video marketing helps consumers to remember the brand and inspires sales. Live stream or online videos are a growing marketing trend on YouTube, Facebook and other video channels. Customers are appealing more with video content before making any purchasing and marketing decisions.

7. Voice Search –

Voice search is very common nowadays, users using the voice assistant to ask queries to a home assistant and smartphone devices rather than typing in search engines. Voice assistants got popular since the introduction of various smart speaker devices, like Google Home, Amazon’s Echo, etc.

Author Bio:

Deepak Sharma is the Founder and CEO of withStartups.com – A Top SEO company in Delhi for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.

7 Ways To Create a Killer Instagram Campaign For 2020

In this modern era mostly brands and business are moving towards social media platforms especially Instagram for running their business. But they actually don’t know how to use the Instagram for business purposes, they think if they use the Instagram business account they will success which is actually wrong. To become successful you need to learn about it. There are few tips we have mentioned below with complete details. These tips will help you a lot in running your business.

Upload High Quality and Unique Content

The high quality and unique content is the key behind the popularity of the Instagram post. If you are running a brand on Instagram then you should have to upload the content in different styles, don’t upload the same content again and again. The Instagram algorithm always appreciate the unique content and try to promote it to other Instagram users. For creating the content you can hire a graphic designer else if you don’t afford the designer then create the content by yourself. There are many tools and softwares are available over the Internet those are providing this facility.

Start a Live Streaming

Instagram live video is the most popular feature of the Instagram story. Instagram live streaming is one of the best tricks for getting maximum engagement and view on Instagram stories. In the live video you can host the Q&A session, you can announce upcoming events, you can let to know the people about your new products or you can review your any product. If you have more than 10k followers on your Instagram account then you can add a link to your blog in the live streaming, you have noticed many times on Instagram stories of influencers the swipe up option, yes that’s the same thing.

Do Collaboration with Influencer

Influencer is the person who has a huge amount of followers on social media. Collaborating with the influencer is the best way for gaining lots of engagement and followers on your Instagram. Actually this is a paid method for collaborating with the influencer you need to pay them. Otherwise, if you don’t have a budget, then you can buy automatic Instagram story views. According to google survey, people respond 12% more on the social media influencer as compared to a traditional celebrity. This is the best opportunity for becoming popular on Instagram in a short time.

Share Your Experience

Instagram has a community of 1 billion-plus users and 500 million people using Instagram on a daily basis. This is not compulsory people come on Instagram just for watching the videos and usual Instagram posts. Millions of people are coming to Instagram for watching the informative content. For example, you have visited New York City obviously you have captured some photos and videos then must upload on your Instagram account whether your account is of different niche. Also, share your experience and mentions what things you and what things you have missed so how your audience admit it informative for them.

Tell a Story to Audience

If you want to become popular and increase your appearance on Instagram then you should need to increase your followers and engagements. Tell a story to the audience is one of the best working ways for engaging the more users. Almost every person either old or young love to listen to the story. You can tell the story or your any experience on Instagram. For this purpose, you can use the Instagram live video and when you finish the live video then share on your Instagrams story and highlights so how people who missed your live stream can watch later on Instagram story.

Be Regular and Consistent

If you want to become successful on the Instagram actually not only in Instagram, in every work you should have to be consistent in your work because the consistent person always gets the results in positive. For consistency, you just need to act yourself on Instagram and need to upload the content regularly. But it does not mean you upload the same content again and again. You should have the content of one week as a backup so how you can upload the content on a daily basis. It is the best technique for maintaining your appearance.

Upload the Relevant Content

Always upload the content which is relevant to your brand niche never divert your brand on multiple niches. For example, if you have the brand of gents jeans then you can upload the content related to men because the people will come to your account will in the search of gents product if they watch the irrelevant content on your account then it will impact the bad impression. So for avoiding these kinds of circumstances always upload the relevant content.

Top 7 Tactics To Generate More Engagement On Social Media 2019

In today’s digital world, almost all have their social media accounts and people spend most of their time on social media. Social media is not only used for entertainment but by using this one can grow your business in the world.

One can establish an online store via social media engagement tactics. Most of us who want to grow their business often fail to reach high social media engagement. At the time of engaging followers on social media try to convert them into your customers.

Not only this but you try to increase your sales, customer loyalty, and positive reviews. So, to increase your loyal customers and sales, you should know the basic Social Media Engagement Strategies.

7 Best Ways on how to increase Social Media Engagement Strategies:

Facebook and Instagram are the most famous Social Media among people. Some of the very famous brands know the importance of social media very well.

If you are not interacting with your current followers then you are missing a huge opportunity to grow your business in the digital world. But if you regularly interact with them then it will establish a good relationship with your potential customer and ultimately it will increase your sales and profits.

So, if you want to build a good relationship with your customers, then use Social Media Engagement tactics for your business. But before that let’s have a look at some Advantages of the best social media marketing strategy.

Benefits of Social Media Marketing:

Social Media Marketing consists of so many benefits that are very helpful to grow your business in today’s digital world. But from them let’s see the few of them.

• Increase sales and profits
• Improve Awareness of brand among customers
• Increased traffic of your website
• Increase the number of users
• Get more leads
• Communicate with your user easily

Social Media Engagement Strategies for 2019:

● Use Emojis for the reactions:

Generally, we use various emojis for different kinds of reactions. Instead of using textual communication use the emojis because textual appearance doesn’t come with proper meaning and tone.

You can also add feelings or expeditious to your post by using Emojis. If you share some jokes or funny lines then instead of writing comments, you can directly use laughing emojis. For share you love, you can use flowers, hearts, and smile which show a symbol of affection and friendliness.

By using this method, one can easily increase social media engagement for your brand. But while using the emojis make sure not to use more than two for single post or brand because this leads to wind up the coming ff or hard to read. You should also make sure that emojis are fit for your brands as well. So, use the proper emojis to increase social media followers.

● Use images in your posts:

Images or visual aids are one of the most powerful tools that can help to increase social media engagement. As per one study, 85% of your interaction and 35% of content sharing successfully done on Facebook by using images.

Visual aids or images easily help to increase the chance that people will learn and interact with your social media posts on FB, Twitter, and other social media. Some of the very famous social media like Instagram, Pinterest, and Snapchat already use visual aids in their storyline.

Some of the very famous brand share images of people using and enjoying their brands. This type of image is always won and push people to use the products. You can also use filters, frames, and other features to attract the audience. To provide any useful information, infographic images are the best option to share it among the audience.

● Ask for Review and Feedback:

So many people want to share their feedback and reviews about the products which they like. If you share your products among your customers, then you can ask to share reviews and feedback in the form of comments.

Another reason for the review is that it helps if your review page Facebook is distributed. If your customers are happy then they leave a positive response about your products which may be helpful to get more positive customers.

There are so many sites which are exchange positive reviews but it is strictly against the law. This is especially used when someone not used your product and writes wrong reviews. Based on the reviews and feedback you should improve your products.

SO, reviews or feedback matters a lot for any business to get more engagement on social media.

● Use more Video than Text:

As we know, images and graphics are a very good way to increase social media engagement. But on a visual platform like Instagram use eye-catching images and videos to connect more people on Instagram.

We already use images but not to forget video content because videos are helpful to change the usual content. By using videos one can increase the traffic of your site on social media.

Generally, people spend more time on the video than text. You can also record live video which is the best tool to engage more people on social media. Video is a very good option for restaurants, beauty salons, and bars. Using videos, one can easily engage more customers. So, video is the best tool for more social media engagements.

● Use Pinterest to reach your business at the next level:

Another very famous social media tool is Pinterest which is also most used nowadays to engage more people, especially for youth. Not only this but it also the second largest search engine after google.

So, first of all, let’s be clear that Pinterest is a search engine that can increase your website traffic, income, credibility, and authority. So, if you are not using this tool then you must use the best social media marketing strategy tool to engage more people on your social media.

● Use Proper Hashtag:

A hashtag is a very popular technique of Digital marketing which helps to increase Social Media Engagement. But it is only true when you are using the right hashtags for your posts.

While using hashtags make sure that, hashtags you are using for posts are famous and actively used. If not then it is a waste of time for you and increases the post’s character limit.

● Host a Contest:

One of the most popular ways to get more engagement on your social media is contest hosting. This is the best way to get more traffic because these people have a chance to get something. By doing this, one can easily engage more users with brands or influencers on social media.

So, based on the way you execute the contest, you can boost contest For example, share photos of your brand with a hashtag that will create more traffic. Not only new followers, but you will also get new customers. Facebook and Instagram are some of the most famous social media which host contests and get more traffic for your brands.

I hope you will get some very important Tips to increase Social Media Engagement. By using these Ways to increase Social Media Engagement one get easily get more social media followers. If you like my post then share it on your social media wall with your friends. You can also comment on my blog in the below the comment box.

Author bio:

Sara jacob work at Zithas Technology as a community manager. Zithas Technology is a Web development, Mobile Application development & Digital Marketing company with more than 12 years of experience in this field. We are the best IT service providing company with an extensive team of professionals.

Know Why Social Media Marketing Is Inevitable For Any Business

A catch-all term for a group of sites yielding absolutely different social actions is social media. For example, Facebook is a site enabling all sorts of posting from short messages to stories, photos, and videos to links. While Instagram focuses on visual content.

At present, we can find that over 2.5 million people using social media and have created another virtual world. This is a vast audience for your brand rendering a major justification to why you should put effort into social media marketing.

Social media platforms are way more fruitful and potent in connecting with customers. It is helpful all over the marketing process, starting from brand awareness to boosting sales and leads along with customer support.

Not only do social networks allow you to connect with your customers but also allows customers to connect with you. It works both ways!

Some reasons why social media marketing is vital are listed here.

To build awareness

People will become buyers only if they know the brand. Consumers want to purchase from brands that are well known. Social media does the work of boosting your noticeability among a large number of viewers.

In addition to sharing content, you also have lots of possibilities to be shared too. It is not necessary that you will go viral, but you have made it simple for folks to talk about you.

It is noted that buyers that had a good experience on social media are likely to share it with their friends. Word-of-mouth influences 20-50% of purchasing decisions. Thus, when people talk about your brand or product on social media, it increases recognition, creates assurance and as a result increases the sales.

To convey dominance

People are becoming choosy and judicious about which companies they support. Before buying a service, all most every one browses it on the internet or social media.

Setting up sturdy profiles with apt content will build your brand’s domination over other akin businesses. Make sure you have an impression that is sanguine through social media, portraying your business is trustworthy, skilled, and communicative.

To show originality

No one will be interested in boring, informative and dull social media posts.

Reflect yourself in the posts. Posts should have a human touch in them and must reflect the real people behind the social profile. That’s what people want to see.

To stimulate engagement

There is constant metamorphosis going on over social platforms. Changes in trends, types of posts, and sorts of interactions; are updated continuously.

This may seem terrifying to entrepreneurs.

By exploring new ways to post, you can engage your audience. You need not be an expert, but you can always try your hand at varied approaches and ideas and learn as you go. You could post behind the scenes Instagram stories, a Q&A session through live Facebook streaming, or maybe a poll on Facebook. Eventually, you will learn what your followers prefer.

Generating content that creates conversations must be your focus. Some ways to do this are:

• Shout-outs to your partner companies
• Request feedback for your articles
• Asking open-ended questions so that the viewers can get actively involved by answering

In case, there is a negative comment, you have the chance to reply to the customer instantly. This is a golden opportunity to apologize publicly and boost the customer’s confidence in you. Even though it is a publicized reply, the exchange is very personal.

Also, if someone praises you, gratitude can be shown by drawing attention to their compliments.

To improve customer service

Social media has taken over the traditional face-to-face, calling, and emailing for customer care and help. The walls between the consumer and sellers. Individuals are turning to Facebook and Twitter for help or to get information, instead of calling the customer service lines.

Create your status as an accessible and concerned brand by immediately responding to queries on social media.

To enlarge affordably

Facebook and akin social media sites provide free profiles. Therefore, you can set up an account without incurring any charges.

Marketing can be expensive. And not every company has the budget for enormous campaigns. Unlike traditional marketing, social media can provide you with comparatively more returns for the resources you use.

The opportunity to reach a large audience and accomplish goals is provided through Facebook and Instagram ads, irrespective of the size or budget of your business.

It gives you the freedom to pay according to your preference while giving permission to access all features of the business page. The only expense will be promoting your ad or hiring a social media expert for your enterprise.

It is not only cost-effective but also time-saving. Over 84% of business owners on social platforms noticed that investing as little as 6 hours per week on social media efficiently increased their traffic, as per a report from Hubspot.

To enhance your SEO rank

Sharing on social media is effortless. And you are intensifying the probability of quality backlinks by putting up share-worthy content on your social profiles. This way, your content is not difficult to find.

Take full advantage of your business page. Use popular hashtags, optimize your page, create catchy pictures or videos, generate mysterious titles to shoot up the engagement and nurture your Search Engine Optimization (SEO).

To be aware of competitors

It is advantageous to keep track of what people are saying about your challengers.

One of the uses of this strategy would be to track complaints of your competition to reveal faults with their services which you can address to win new customers.

An apt example of this is provided below.

Uber had made an offer of free ice-cream on Fridays but failed to deliver it. People had tweeted about this a lot. In response to these messages, SkipTheDishes provided free ice-cream in exchange of signing up for an account. And this way, the people disappointed by uber turned in SkipTheDishes customers.

Keeping a watch on competition on social media also enables you to know when they are launching a new product, running promotions, or releasing new reports.

Easy retargeting

A majority of buyers make wishlists on online shopping sites or leave products in the cart to shop later. Such people are potential customers as they have visited your website, looked at your products and decided what they want.

Leaving products in the shopping carts could be due to various reasons but someone who has paid much heed to your company must never be ignored.

Remarketing to individuals through Facebook ads is very easy. And it will give the users a feeling that they are being paid attention to.

Share with us how social media has helped your business in the comments below!

Author Bio:

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

Best Audiobooks For Social Media Marketing For Becoming You Pro

Listening is the new reading. With individuals getting busier day by day, audiobooks are really helpful for people who are always on the go. An entrepreneur has infinite things on his agenda and to make time to read books isn’t easy.

Audiobooks really help at such times when entrepreneurs can do their work and simultaneously listen to them. Also, while commuting to work, plugging your headphones and listening to audiobooks really help beat that traffic noise and also help in making use of the time that would otherwise be wasted.

Amazon audible is one of the best ways to listen to high-quality audiobooks. Globally, people prefer Amazon audible to a large extent. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

Here’s a list of most popular audiobooks you could have a look at:

1. SEO FITNESS WORKBOOK – Jason McDonald

https://www.amazon.com/SEO-Fitness-Workbook-2018-Optimization/dp/B06XCXKCRF/

The way the information has been put up is really simple yet concise. It actually has tips and tricks which give digital marketing a whole new perspective. It’s great for beginners because it contains basics which really digs into the groundwork of SEO and Digital Marketing as a whole.

2. SOCIAL MEDIA – Marketing Blueprints

https://www.amazon.com/Passive-Income-Blueprint-Social-Marketing/dp/B07Q1K8TDG/

This book offers social media advice to those who are newbies in the field of social media marketing. The author does a great job of covering all social media platforms.

The social media platforms included are Facebook, Twitter, YouTube, Instagram, LinkedIn and Quora. Very easily written and explained, it contains facts and figures, jargons that are used in the social media world. It contains a lot of new strategies which you may not have been too familiar with.

What’s great about this book is that it leans towards brands more than influencers, this book focuses on how social media plays a great role in building brands and their online presence.

3. THE TAO OF TWITTER – Mark W Schaefer

https://www.amazon.com/Tao-Twitter-Mark-W-Schaefer-ebook/dp/B076CXSXYB/

Great for people who don’t know how to use twitter for business needs. A great 101 for people who are new to Twitter. A really super easy going book, you can listen to it anywhere and understand how Twitter has gradually become a platform for entrepreneurs and businesses to boost their revenues by using just 140 characters. Really abundant advice and anecdotal experiences, what’s interesting about this book is the personal experiences given.

4. Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/

THIS BOOK IS GOD. A complete solution for struggling entrepreneurs, this book is the real deal when it comes to marketing. The good news is these tips and tricks actually work! If you’re really skeptical about how to go about when it comes to marketing, this book actually talks about how to take your business seriously and optimally use the tools that are readily available in the industry. By the time you’re done listening, you’ll be filled with ample amount of confidence in marketing and be the boss at it.

5. The Best of Guerrilla Marketing: Guerrilla Marketing Remix – Jeannie Levinson, Jay Conrad Levinson

https://www.amazon.com/s?k=The+Best+of+Guerrilla+Marketing%3A+Guerrilla+Marketing+Remix+-+Jeannie+Levinson%2C+Jay+Conrad+Levinson&ref=nb_sb_noss

The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present the first book to deliver the best of Guerrilla Marketing.

It has amazing combinations of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. In this book, you it teaches you how to how to reframe your approach to branding, advertising, social media, networking and more ultimately, making more money, while spending less. Anyone who wants to grow his business on a low budget. This book definitely helps!

6. Unmarketing – Scott Stratten

https://www.amazon.com/UnMarketing-Second-Everything-Changed-Different/dp/B07C5DMQ7T/

Unmarketing is an ‘out of the box’ driven book with phenomenal ideas on marketing. Marketing can get boring at times. However, this book is perfect for the times when you want to engage customers and the right ones in the digital age.

It will definitely make you question your old habits and will up your standards and your outlook on marketing. We bet you’ll never want to put this book down until you completely finish it. Scott has really connected with his audience and hit the right ones.

7. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life – Rory Sutherland

https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/B07PQTT7B4/

Rory’s unconventional and amazingly curious approach has led him to discover that unusual places have the most compelling secrets to human decision-making.

For eg. What can honey bees teach us about creating a sustainable business?

How could budget airlines show us how to market a healthcare system?

Why is it better to be vaguely right than precisely wrong?

What might soccer penalty kicks teach us about the dangers of risk-aversion?

So, it’s a really interesting audiobook which is definitely going to blow your mind!

8. Hooked: How to Build Habit-Forming Products – Nir Eyal, Ryan Hoover

https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/B00HZY1N0K/

A big thumbs up, this book is voted as one of the best business books by a huge number of online readers. How do successful companies create things that really engage a great number of audience?

This book tries to give practical advice and solutions on how to fix the issue, and what may be going wrong while you’re trying to engage your customers. It’s so good that while you’re reading it, and while you’re reading it, you hope that your competition isn’t reading it.

I’m a digital worm, so I read & listen learn from different sources to increase my knowledge in digital space. Recently switched from books to audiobooks, if your just starting, option with amazon audible I has a wide rage of audiobooks and easy exchanges too. Check out my Audible detail review also audible provides free trial so if you don’t think audiobook is not your thing just cancel.

Let me know in the comments which audiobooks you have read and what you have discovered?

Author Bio:

Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks.

5 Social Media Marketing Perks and Their Advantages for You!

In this generation of the highly technological and digital era, the possibilities of marketing a business are endless. You just need to know your target audience and have consistency in your marketing strategies. Many of the best virtual assistant companies online is a testimony of how social media marketing has helped them grow and eventually succeed in the industry. The internet and social media marketing strategies that they utilize made them visible to millions of web users across the globe.

Companies that can be found on the internet advertise, promote, and execute their brand identity just by going straight to the World Wide Web. It’s really funny and actually beneficial to know that once you have created a website for your business, nothing can stop you from letting the world know that you exist, especially if you start your marketing through social media with millions of users growing each day.

Social media must be the most powerful tool a business can use to be successful, and why is that? There are so many social media platforms to choose from and applying your marketing methods. Facebook, for example, is the most popular social media platform today, and according to studies, Facebook has more users than of any religion on the face of the earth, except for Christianity, but the number of users of this social media platform is closing in on them.

There is also YouTube, Twitter, Google+, and so much more. Why are we saying this? It is to give you an idea of where to go for advertising and marketing. As a business owner, we need to look for ways on how to gain profit and have more success in the future.

Here are 5 perks and advantages of social media marketing.

Cost-effectiveness

Performing marketing methods on social media is definitely cheaper than having your brand advertised on tv commercials of having huge billboards on major highways. Posters? Flyers? Streamers? Those are the prehistoric ways of advertising, they cost a lot of money and manpower just to put up. Nowadays, with a bit of a strategy, you can have your brand be known just by joining numerous social media platforms without spending too much money, and for sure, millions of people will be noticing you.

Industry Awareness

Social media marketing is the best way for people in your chosen industry to be aware that you exist. Let’s have YouTube for example. You might want to have a video of your product or service on this platform. There are people who are specifically searching for a product on this site of which they would want to buy if found useful and great. Posting an ad on social media sites like these will eventually increase your brand awareness, because if you still didn’t know, the watch time for “YouTubers”, according to statistics is more than 250 million hours a day.

Better Search Engine Ranking

SERPs such as Google interprets the quality of your website content, credibility, and influence with its algorithms, giving you the opportunity to have higher rankings on search engines. This is why you need to have excellent content on your website because once you perform social media marketing, search engines such as Google has its eyes on you.

Creates Good Brand Image

The more you do social media marketing, the higher the odds of being noticed. Millions of people every day are on social media platforms, make no mistake, you will be noticed! A content well-made, attractive, and full of potential for buyers will lead you to a good brand image, and people will be talking about you in no time. But the reality is, you need to have an awesome product or a fantastic service that can actually give satisfaction to your customers, and when you fail to give what a customer really needs, social media will also be your downfall.

Leads

This is the most exciting perk of doing social media marketing, leads! Doing your marketing strategies online and on social media creates exceptional leads and most of the time, sales. A post you made on social media will circulate, will multiply, will be shared, will be liked, and will be your weapon in your battle with numerous competitors in the market of which has their own marketing strategies wanting to topple other competitors.

5 ideas are great, such as what we have above, but there are more that can be used to make a business grow more. Well, if you’re someone who owns a business and doesn’t have time to do social media marketing, you can always turn to social media marketing professionals and companies that are always available to help. Where can you find them? They are just a search away on your search engine, knowledgeable, helpful, and most of all well-experienced in the field of social media.

Author Bio:

Karstine Mae Sanchez is a content marketer and a dedicated virtual assistant at OkayRelax. She loves writing content on business and works management, food, and nutrition, healthy lifestyle and travel. When she is not busy, you can find her at the beach, exploring different islands, seeing beautiful waves and walking in the sand.

7 Fastest Growing Kinds Of Online Marketing

You might understand what online marketing is, but are you aware of all kinds of online advertising? There are now seven primary techniques for advertising your business or content creation services on the Internet.

Learning what every method is and how it can assist you in achieving your required crowd more effectively. So, what are these seven kinds of classifications of online marketing?

Why You Need To Use Online Marketing

Online advertising is the method of using web-based platforms to transmit a signal to prospective clients concerning the product, goods, or facilities of a brand.

For internet marketing, the approaches and strategies used include email, personal media, screen publicity, development of google engines, Google AdWords, and much more.

Marketing aims to achieve prospective clients on the network where they have the leisure to read, search, shop, and socialize Internet. New platforms for advertising and marketing developed through the broad implementation of the Internet for both company and private use.

There are also numerous advantages and difficulties associated with internet advertising, which mainly utilizes electronic media to lure, participate, and transform virtual tourists to clients.

Seven Different Types Of Online Marketing

Each of these seven Internet advertising kinds includes a variety of policies and techniques. Also, this type of internet marketing is mutually supplementary and often used jointly.

To know how they operate separately and together, we should examine the distinct kinds of Internet marketing.

Optimization of Search Engine (SEO)

Search Engine Optimization is a common and fast-growing way of web marketing. This method is about shipping via open and organic web searches.

In brief, the focus of this web marketing method is to optimize the internet contents of your blog and social media reports by using organic keywords, images, and other optimization techniques.

Social Media Marketing

Social Media Marketing is a method that uses social media tools like Facebook, Instagram, or Twitter to get exposure and sell. Organic social media advertising aims at creating a society and strengthening client interactions to promote value and allegiance.

First, you can place your brand in your niche as an agency. The validity of your brand shows by answering customers ‘ questions on social networks and encourages others to value your products or facilities.

There are several methods to promote your company by using free personal press advertising, and each system has several free advertising alternatives.

SEM and pay-per-click Advertising (PPC)

SEM and PPC techniques aim web-based users through ads and other paid google engine facilities compared to Search Engine Optimization (SEO).

The primary way to use this technique is to create keyword ads using Google Adwords that can assist you in getting the required keyword. Naturally, on separate sites, there are also google motors and advertising businesses offering various kinds of assistance.

This way, advertisers can customize policies in a far less moment than SEO to reach particular clients. Just note that if you’re not cautious, this type of marketing can cost you much more than anticipated.

Content Marketing

Content advertising is an advertising strategy that builds upon the creation and distribution of precious and meaningful and coherent contents. It enables a clearly defined crowd to capture and maintain–and eventually fuel rentable client activities.

Companies should use content marketing strategies to inform consumers, providing customers who in turn, award us with their company and allegiance with coherent and useful data.

Whatever sort of advertising you do, information advertising should not be something distinct but should be a component of your approach. In all types of marketing, including personal internet Marketing, SEO, PPC, inbound advertising, and product policy, quality information is included.

Email Marketing

Since the start of the Internet, there have been phone marketing. This marketing technique enables you to reach your target group more quickly. Imagine how many individuals can be reached by emailing everyone in your shortlist with a straightforward newsletter or publicity.

Many firms ship custom mail to their customers and create their brand more efficiently and cheaply. You can do something which is just as effective or easier than leaflets and plastic coupons instead of investing cash on real products.

You can provide your customers in just a couple of minutes with updates, exciting news, reminders, etc. You can also print, direct mail and even flyers with these email newsletters. Send personalized messages that appear realistic and portray your company as you want when you use the correct instruments.

Affiliate Marketing

Affiliate or Associate marketing is the method of winning a grant by encouraging products of other individuals or companies. You discover your favorite item, promote it to others, and get profit for each purchase you create.

Affiliate Marketing is an excellent means of promoting other organizations and getting something worthwhile in return for your work. If you choose to, you can also offset individual companies for the promotion of your goods and facilities.

An excellent instance is to find an item, to promote it, and to receive a reward for every purchase which you cause.

How To Be An Excellent Online Marketer

Learn how to use the information. You must understand how to become a researcher so that you do more than regurgitate figures.

The issue is that the environment moves so quickly that individual marketers are fragile in the ankles when evaluating the information. But it is necessary to analyze. It is seldom to discover a marketer who only by figures knows and survives.

If you’re not a man of figures, it’s all right. Recognize at least the significance of numerical development and revision of policies. New software and applications are continually emerging. Some recycle the same characteristics, but others innovate.

A successful digital marketer understands how to grow their toolbox continuously with new technological instruments to enhance management and result management.

Takeaway

Remember that knowledge of your crowd and how to include them are before everything else. You may have a long list of abilities to possess, but improving digital marketing is no sprint. First, give priority to what is most important to you. Set objectives and start to work. Only to begin operating on it today is to become a stronger digital marketer.

Author Bio:

Chrizzy Adams is a prolific writer who aims to produce informative and relatable pieces of work for different content creation services. She also has several articles that can be read online for people who prefer to access information quickly. Today, Adams continues to publish her works online and has no plans on stopping.

What Are The Benefits Of Social Media Marketing?

Brand Visibility and its recognition is the most important thing for a Business to be successful. On average, about 80% of the Social Media Influencers are helping the Small Business people and Entrepreneurs for running their business efficiently. Social Media Marketing helps in creating the brand value and the cost for advertising is also less.

Here are some of the advantages of Social Media marketing:

1. Increased Brand Recognition

Instagram is all about Visual and graphic contents about all niches. Brand recognition is an important factor for a successful Business. Using the right strategy will gain more recognition for your Brand. One of the best strategies is to post the Quality content with the best pictures will gain more Brand awareness.

2. More Traffic Is Obtained

To generate more traffic, you have to post engaging and content, which would make you more popular. Be creative while creating your posts so that it will get the attention of many Instagram users. Taking professional photos will help you in getting more number of potential customers.

3. Get More Conversion Rate

When you have a Business account and you have products to promote it, then Instagram is the best platform to get more customers quickly. Use contests and giveaways and promote your Brand and the products consistently. Posting frequently and being engaged with the Instagram audience will get you more customers. You could get the conversion rate also more when you have a number of audience and followers who are interested in your product through your posts.

4. More Brand Credibility

When you are using your business account, use the Instagram analytics to find what your audience is interested in. Content marketing is one of the best methods used for creating more credibility for your Brand. Responding to your customer and getting feedback from them would help to improve your posts and also the authority of your Brand.

5. Easy Promotion Of Your Products

Promote your products efficiently through marketing on Instagram by creating a community for your niche. Create more reputation for your Business by making your product more visible to many users. Creating more Brand value can gain you more customers and not only on Instagram when you promote your content on other social.

6. Staying In The Competition

When you use the right strategy, you will be able to stay in the competition. Analyze your competitors and get to know the ideas of what other social Media Marketers are posting on their profile. Being an active Instagram user will bring more Followers and more social presence for your profile.

7. Cost-effective Strategy

Promoting your product on Instagram and other Social Media platform will reduce your time and your effort. When you have accounts on all Social Media platforms, try supporting them to get the expected results. Commenting and responding to the users will get you more Followers and improves Brand loyalty. Advertising on Instagram in less time saving and cost-effective method.

8. Boosting Your Products

Instagram is the best way to boost the revenue of the products by encouraging the user to connect with your Brand. Social Media Marketing helps in building a relationship between your Brand and your Customers. Instagram Ads is also the best way to boost the revenue for your products. Communicate with your audience and also increase the exposure of your product.

9. Connect With Influencers Of The Same Niche

When you connect with the Influencers of the same niche, you will get many audience and followers for your profile. Influencers who are the same niche help you grow your business by creating attractive and engaging posts. Collaborating with the Influencers can build your community and reach new audiences.

10. Efficient Targeting Of The Potential Customers

Instagram contains many niches and when you frequently post about your theme and your niche, you would be able to get your potential customers. Create your Hashtag or use the existing trending Hashtag to make your product get more visibility. When you post frequently, you will be able to target more potential customers. Instagram and other Social Media platforms could be used for generating more revenue by getting more potential customers.

Conclusion:

Through Social Media Marketing, you could increase brand awareness and gain more traffic for your website. Brand visibility and recognition are obtained and Brand loyalty is built. Effective Social Media Marketing helps you connect with other Influencers. Easier to get more potential customers and also the best way to improve user engagement. Conversion rate is improved with less effort and time.

Author Bio:

Clara is a passionate content Writer and curious about some of the niches of Social Media platforms and also writes about Health & Fitness Bikes. She is an Enthusiastic writer for TwitRounds.

Effective Social Media Strategies For Your Startup

A startup is a newly established business. They generally offer services that have fresh and innovative ideas and less offered in the market.

We hear through the media about startups regularly. For a decade (2008-2018), there has been a dramatic rise in the number of startups from 7000 to 50,000. The graphs of their numbers are increasing drastically each year.

You might have come across many startups who gained fame and success in a very short time period but eventually died out of business in a while. Wondering why? It is because they did not plan their marketing (social media marketing to be specific) strategies smartly.

The tough part of any commerce is not creating an article, but it is to convince people to buy it from you.

Building brand awareness is a critical part of a business blueprint. Social media can aid this nimbly.

Social media users are rising steeply all over the globe giving your business line potential to being seen by more people as compared to old-school marketing.

The above graph prepared from the data obtained from statista.com depicts a steep rise of social media users across the globe in less than 10 years’ time. Many studies from highly authorized surveys have reported this increase.

Marketers have various goals that they want to achieve through different media. According to the previous year’s survey, brand awareness is the goal of the majority of social media marketers.

Trades that have acquired popularity are frequently brought up in conversations. They become big players in decision-making procedures.

How do you blossom on social media users’ feeds rather than being just some page they scroll past and ignore?

Here are some guidelines.

Perform market research

Collecting information about the requirements and taste of the consumers is defined as market research.

Do ample analysis of your market and the consumers. Remember to do this with reference to social media behaviors.

Determine your competitors and learn about top companies in your field. Be updated on their strategies (there is a reason they are ahead).

Perform an intensive study on your target audience and learn about their needs and purchasing patterns. For this you can make use of the following factors:

● The geographic location of your target market
● Online behavior of the audience
● How much time they spend on the internet
● When there is the highest activity on social media

Discover platforms your target audience is using

You need to choose a social platform based on your niche along with the target market. It is not at all advisable to be present on all sites.

After all, a wise person said, “Jack of all trades, master of none” – meaning someone who tries his hand at everything can never ace in any department.

It is a good practice to have a better grasp over posting on a couple of valuable social media sites rather than having a little knowledge about several sites. Multiply over favorable platforms. Because powerful presence on two platforms is recommended over being present moderately on four.

Research by Pew Research Centre has made evident that 68% of adults in the United States alone were using Facebook. Among them, 78% of the youngsters of the age group 18-25 years are on Instagram, whereas 45% make use of Twitter.

Post on relevant platforms keeping in mind your consumers. For example, if you are a fashion boutique, posting pictures on Instagram would be more efficient over LinkedIn posts. For this purpose, Instagram would be a better choice – giving you more followers, shares, and likes.

Facebook is a platform that is used by almost all sorts of people. And so being active on it will be beneficial for all the niches, ranging from restaurants and boutiques to business-consulting firms.

Use the same logo and username for every platform

The brand name and logo are tools to identify the company. In the same way, profile picture and username on social media is the identity of the page.

You wouldn’t want to go over the hassles to type tons of related words in the search bar of Facebook, Instagram, LinkedIn, and Twitter for the same brand. Similarly, your target audience will not take much effort to keep on searching for you using related keywords.

It is a tried and tested method with successful results to use the same name and logo on all your social media profiles. This way, it will be easier to find and follow you.

In contrast to this, using dissimilar usernames or profile pictures will confuse the audience and they will give up on the thought of searching and following.

Set up a brand message

Taglines along with the brand logo are very important for the audience to know the vision and goals of the enterprise.

It is a misconception to many business persons that only famous brands can have their taglines.

If you’re thinking in the same way, that is not true. Just like McDonald’s tagline: “I’m lovin’ it”, you can have one of your own.

To prepare your message, you first of all need to find out what message you want to deliver. Whether you want to tell how great your product is or how your startup is adding value to society.

Here the exploration of the target audience will help. Construct your message based on the target audience. And try to communicate with them in a language that they find easier to understand.

Posting patterns must be consistent

The posting pattern is made up of subcategories like time, message, platform, along with the type of content.

Uploading posts at the same time, every week is beneficial. You have done analysis on when your users are most active. So, post the content when your users are active to make it reach them directly.

Putting up posts just anytime will do you no good. On the contrary, posting when there is most activity will boost the views on your post.

Generate your posting forte. It could be funny memes, polls, sarcasm, puns, questions, and other kinds of interesting stuff.

A picture is way more effective than a thousand words. Haven’t you heard this a lot?

So choose to create content that is visually appealing, unique and pleasing. Use lesser words. Because the lesser the text, the higher will be the engagement. No one wants to read essays.

Look at this tweet from Old Spice and how Taco Bell has an even funnier come back to it.

This makes it believable that not only pictures but also phrases and puns can be interesting. You just need to stand out and bring something up that will grab attention.

Human-centric posts and social engagement

Human-centric posts refer to avoiding the use of technical language so that the layman can understand the information that you are providing.

Your post should not look like something generated by a bot. Before you upload the post, ask yourself, “Does this sound like it’s made by a bot?”. Well, if not, go ahead and hit the post button right away.

You need to build a personal bonding with your followers. They want much more than just promos and links.

Make relations rather than followers. Connect with users at a humane level.

Don’t be idle on social media. Reply regularly as soon as possible to the comments and messages from followers. Answer their queries. Or take the conversion further by asking interactive questions.

Initiating polls, petitions, and challenges will help you go viral. By this method give away incentives or ask people to re-post. This will encourage a sense of proud and value in the viewers.

Taco Bell carried out one such petition which went viral.

It has got tweeted a hell lot of times and has been favorited by more than 2000 people!

In case, you get negative feedback do not rush it. Be patient and positively try to rectify the problem. Take the discussion to personal chat.

Improvise customer service through social media.

Marketing on social media is more complicated than it may seem.

Now that you have some tips for planning your strategy, it will be much easier for you to handle it!

Author Bio:

Anshu is a digital marketing associate at Thrillax Private Limited. Thrillax is one of the new but experienced Digital marketing agencies. She has spent most of her time investigating and drafting social media case-studies and marketing campaigns. She has issued blogs and articles on online marketing, search engine optimization and social media trends and hashtags. In her free time, she likes reading books and listening to sales & marketing podcasts.

Importance of Image Editing On Social Media Marketing

Social media marketing is now the most popular marketing. Social media is the most effective and fruitful of marketing in marketing places. If you choose social media marketing as your career, it may be a lot easier for you to follow. Because social media is currently the most sought after a campaign in your business. And images are the most important part or tool for social media marketing.

Your image has to compliment your message and basic awareness and knowledge about what you represent will help. By learning the importance of images or images editing you can achieve your desired marketing goal swiftly and effectively are you wondering how you can use images to take your marketing to a whole new level? Please keep calm and read this article, then you can easily understand the importance of image editing on social media marketing.

What is Social Media Marketing?

We may know more and something about social media marketing. Generally speaking in social media marketing we understand Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google Plus, etc sites to use for business purpose. Facebook and YouTube are much more effective and fruitful in social media marketing in the present world.

There are many social media marketings around the world. In particular, certain social media in certain countries are very effective. For example- YouTube, Instagram, WhatsApp, Vibo, etc social media in India are very popular. Again, Pinterest and Reddit are more popular in America. VK, StumbleUpon, and Twitter are more popular in Russia. Just like Facebook and YouTube in Bangladesh, these are very popular. Social media marketing is always effective in different people’s activities in different countries.

What is visual social media marketing?

Visual media marketing is not only about the right imagery, but rather visual social media marketing is also the practice of using images videos and other visual contents to reach your messages in your audience or clients. A one-sentence or another way it can say that, visual social media marketing is the use of any kind of imagery to communicate visually or if you will be able to use pictures or video to inform a story e or share a message.

Why are images so much important?

There are many reasons has on social media marketing images are so much an important thing. It has many reasons such as images delivery strong emotional factor and emotions have a powerful pull on us. The right image can convey a wide range of information in on a single moment in social media. People are easily bored by reading only text-based content in blog or social media.

Nowadays this problem has solved by images. Social media research said, Photos on Facebook get up to seven times more Likes and ten times more Shares, images are the most retweeted links on Twitter and 81 comments are made by users on images posted on Instagram every second. This research-based information and statistics prove that images are the most important and powerful tool on social media marketing.

There are various types of image-based online contents which can boost your social media marketing as well as your business. You can make a short, snappy video; use images and graphics; slides or a Slide Share presentation; infographics and text-based images.

Why image editing is needed

Photoshop or image editing is important for doing more attractive of any images. If you post-editing image on social media then it will get more like, comment and share than without editing an image. Image’s background removes or editing is the most important parts of image editing. If you try to remove or edit the background of an image, then you cannot it properly, if you haven’t enough knowledge.

That’s why you should go to the background removal service provider for editing images. There are many professional Photoshop service centers and image editing service providers online and offline. If edit your images by there, you can get better feedback on your social media marketing.

The importance of image editing on social media marketing

Before our discussion, we realize that People respond to outstanding images and that should be your key to success. Why we are emphasizing on the good quality of the image is? because posts with proper links and images are likely to improve the post efficiency by 150%.The impact of pictures on our minds is big.

Human will simply relate to visuals, symbols, infographics, and photos more easily than text. From other statistics, we know that Contents with relevant images average 94% more total views than articles without photos. A piece of news publishes with images gets nearly 15% more online views than a text-only news release. 60% of consumers who use online search say they prefer to contact a business whose listing includes an image. Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

On Facebook, if you want to establish engagement or get quick feedback, the image should be one, that people will share, discuss rather than click through to your blog.

If you are tactical enough, you can get some really mind-blowing results in a shorter period. Facebook, Instagram, Tumblr, Pinterest and such different blogging or social media platforms are giving emphasis and running on just one most important subject and that’s the use of pictures. Without realistic or fascinating images, a web or blog log post seems to be dry sort of a desert. Images make your timeline and blog posts appear to be more attractive and beautiful which can easily draw the attention of the mass audience.

If you to succeed as a Social media marketer then you have to design images for several social media platforms as part of your marketing purposes and strategies. The different social platform has different image criteria for uploading.

For these reasons it can say that image editing is one of the most important things for social media marketing.

Author Bio:

Salim Ahmed is the founder of Graphic Experts India, an offshore graphic house for Photoshop Clipping Path services. Besides, he is a Photographer and Blogger. He likes to share tips and tricks on photography, photo editing, and graphic design!

Category: Social Media Marketing

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