10 Secrets About Social Media Experts That Nobody Will Tell You
We live in the age of social media, there’s no denying it. All of us check our news feeds at different points of our day. We are conscious of what we put up on our pages because it reflects who we are in the eyes of society, in away. It’s safe to say that it’s become an integral part of most of our lives.
The majority of us only casually use social media, however. On the deeper end of the spectrum, there exist social media veterans: those who live and breathe social media. Their livelihoods depend on it, they have a solid digital presence and thousands upon thousands of people follow their online activities.
Life as a social media expert isn’t easy, however. It’s a full-time commitment, requiring dedication and focus towards putting quality content out there over an extended period. They constantly have to think out of the box and reinvent themselves to stay relevant in the dynamic social media arena. There are a few hacks and secrets that social media aficionados employ to make their digital life smooth and streamlined. This is relatively unknown to people outside the circuit and is effectively insider information. Let’s delve into the 10 aces up the sleeve that every social media expert has:
1)Almost all of them prioritize content quality over content frequency.
If you take a closer look at the profiles of social media’s top guns, you’ll notice a pattern. They don’t post whenever and whatever they want. Their content is carefully curated, tailor-made according to their audience’s interests and current trends in social media. Why? Because the true secret to building up a following is through posting content of consistent quality. That’s how you hold your audience, and this is one of the first things people realize when they begin to pursue social media seriously.
2) Organic reach is golden.
Sure, there are plenty of tools and methods available to make sure that your content gets noticed on a wide scale. The engagement that you get from such methods is short-lived, however. Content that fares well on its own has proven time and again that it is the top preference of social media regulars. Social media experts try to let their content do the talking as far as possible, with wholesome content for their audience. Boosting posts should always be an option, not a primary method.
3) Outsourcing work isn’t a crime.
As a brand’s/person’s social media presence gets bigger, the more the work required to keep it running. The demand for good content is ever-rising. In such a scenario, people can (and do) outsource the ‘grunt’ work of the campaigns they run so that they can focus on the more creative side of things. This is especially true for famous YouTubers, who sometimes let third-party people take care of video editing on a contract basis.
4)They believe in the power of word-of-mouth.
Social media may be ruling the roost, but it still hasn’t upstaged the raw power of word-of-mouth among a community. If more people can relate to a specific message, then the people close to them will also be influenced to take it up. This explains why influencer marketing is on the rise, alongside social media marketing.
5) Social media giants subtly build a niche.
If you check, very few posts from social media experts will be random or impromptu. Through every post, they seek to build a niche and set themselves apart from the competition. Every post will be a brick in the building of their brand, and their content is carefully crafted to ensure this. Social media giants today want to offer something that no one else has because, in today’s social media environment, that is what sells in the long run.
6) For all their clout and following, they’re still human.
There’s a trend commonly observed among personal brands across the globe. As much as they use their social media to build their brand, they also give equal importance to letting their audience in on their lives. The psychology is that when you put a face on something, you create an entity that forms a personal connection with your audience. This, in turn, boosts engagement.
7) Social media is a network.
While it is important to set yourself apart from the herd and build a niche for yourself, reaching out to people whose niche aligns with yours can be beneficial towards building your following. Social media experts employ this technique to make their presence felt in their platform of choice. This applies to tie-ups with brands as well, it’s a symbiotic relationship that increases visibility for both parties involved.
8) 2 steps ahead, all the time.
The difference between a casual social media user and a dedicated one is the amount of planning that goes into their content. Social media experts know what they are going to post even a week from now. With a solid content plan, they are always in full control of their brand.
9)Plan your media around your content.
Not the other way around. If you don’t have a clear idea of WHAT you’re going to post using a particular format, it won’t perform well. Knowing how to leverage the strengths of each format according to your content is key to social media success, as most experts would tell you.
10) Creatively tie together the different platforms you use.
Social media giants regularly ensure that they have content that makes for cross-platform interactions. This brings their follower bases together and works towards building an empire of sorts, as opposed to being a one-trick pony. For example, Instagram influencers frequently involve their Facebook pages as part of their content. Similarly, many platforms can be tied together.
These are 10 secrets about social media that all the experts swear by to keep their brand in the game. In a field as dynamic as social media, it’s important to devise new strategies to stay relevant. Maybe you’ll find some strategies of your own, so dive in!
Sorav Jain is one of the leading Digital Marketers and Social Media Expert in India. He heads echoVME, one of the top Digital Marketing agencies in Chennai and Digital Scholar, a premium Digital Marketing training institute.