The Pillar Stone Of The Strongest Bulk SMS Marketing Service
Compared to traditional marketing medium, bulk SMS is fairly new in the marketing industry. However, if you consider the success rate of this platform, it is miles ahead from mediums like Direct Mail, Billboards & Flyers and Brochures.
Business owners from distinct industries are taking advantages of SMS platform to increase ROI and brand awareness. Thinking of utilizing this tool for your business too? Do you want to see a great return on investment from your marketing campaign?
Of course, who doesn’t, right?
However, to run a successful SMS marketing campaign you need to follow the right path of text marketing. What are those? Here’s the plan that will ensure your marketing success.
1: Get the phone number
Well, of course, to send SMS you need phone numbers. But how would you get one? You don’t have to worry a bit about this if you are working with reputed bulk SMS provider. Let them know in which area you are trying to promote your service or products, they will make sure your campaign reaches to the desired person.
2: Segment your phone list
Always remember, everyone on your contact list doesn’t have the exact same need. So, marketing and communicating to them, in the same way, will be a total failure for your campaign.
You need to divide your contact list into different categories. One thing you can do to understand your potential customer’s need by running a poll or survey.
3: Make sure SMSs are being delivered
If your customers aren’t getting the messages, what’s the point of bulk SMS campaign anyway, right? To ensure your SMSs are getting delivered, test the speed and reliability of bulk SMS service provider you want to use and make sure texts are being delivered to the opt-in customers.
4: Engage for maximum impact
The more you communicate with your consumer the more they know and like you. Connect with them in every event or occasion. Let them know you have remembered them though they have completed a purchase. Ask them for feedback or suggestion if they have successfully purchased any product or service from you already. Make them feel that you care about what they think and willing to improve and change according to their needs.
5: Track your SMS
It is necessary to keep monitoring of your SMS after you get the feedback and reviews. No marketing tool can sustain without proper analysis, you must find that in which part of SMS marketing you are earning more and in which you are losing. You can simply trace how many people have tapped in the URL or short like that you sent. You can use Analytics tool for that, it will give complete tracking, analysis and traffic reports of your SMS marketing.
6: Test, Test & Test
To know what gives you best result, you must combine tracking with testing. Test your opening sentences and words, test your call to actions button, test sending your SMS on different times on different days, test your offers, and test everything important to your overall success.
7: Be frequent
Putting your SMS in front of your potential clients frequently helps you stay at the top of their mind. And if you constantly deliver quality content, they will be looking forward to your texts. When that happens, you become a welcome guest rather of an annoying marketer.
Don’t be upset if they don’t respond to your first message. The point of using Bulk SMS is to get you to stay at the top of your potential customer’s mind. SO when they do need any product or services, your brand name will be the first to pop up in their mind.
There you have it “The pillar stone of the strongest Bulk SMS marketing service”. If you want to see your business ROI go up, implement these principles and you will see the result.
HSP Media Network – India’s No.1 Media marketing service provider company. Bulk SMS provider in India.