Tag: SEO

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

● Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

● Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

● Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

● On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

● Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

7 Most Outstanding Local SEO Tools To Improve Your Ranking

7 Most Outstanding Local SEO Tools To Improve Your Ranking

 

In simple words, Local SEO is the tactic of search engine optimization, which helps websites to appear in Google’s top search results in a particular location or area. If implemented properly, it helps companies to beat the competition & earn plenty of business opportunities every day, week, month & year. If you seriously consider changes in the mobile use for Internet search, local SEO is something that should be taken seriously particularly when your bread and butter comes from a specific area.

 

If you perform all the activities of local SEO manually, then it will take lots of time to optimize websites and obtain the desired results. Therefore, SEO professionals look for handy tools to automate their SEO activities and increase their productivity. So, we have listed the top 7 outstanding tools for local SEO:

 

1. Placeable

 

It is one of the best SEO tools for all those digital marketing professionals who are involved in the SEO work. With its help, you can easily automate the process of updating your location data without requiring any human intervention. It also enables you to make improvements in your content and get it published automatically on your landing pages.

 

2. Whitespark Local Citation Finder

 

It is an all-inclusive local listing management tools that deserve your attention. Apart from this, this tool automatically suggests you about the places where you should list your business to complement the local SEO practices and gain more business opportunities.

 

This amazing tool has a number of features, such as discover create link opportunities, monitor local search rankings by the city, options to get customer feedback and online reviews and many more. By using this tool, you can easily beat the competition and win the game of local SEO.

 

3. Google Voice

 

To attract the maximum amount of quality web traffic seems to be the main purpose of SEO. But, always keep in mind that business success is not measured only by traffic. You need to have a solid plan to turn visitors into premium customers. If your business involves frequent phone calls to potential customers, then you must be knowing how important it is always to be in touch.

 

With the help of Google Voice service, customers will be able to reach at your products and services via a single number. This tool will combine all available lines, allowing you can listen to voice messages and call abroad at low rates.

 

4. Google Alerts

 

For most people, the benefits of this tool are not immediately clear. The possibilities of Google Alerts become available when you become totally familiar with the service. It gives you important notifications about your competitors. Based on specific settings, you will have automatic notifications about competitors and launch local SEO activities accordingly.

 

5. Google Trends

 

It is a fairly effective tool for all digital marketing professionals. Google Trends provides them an opportunity to learn about popular topics. Apart from this, with the help of “Actual Queries”, you can enter into the search an arbitrary keyword or topic name and see how they are performing. If you have a blog for social networking websites, using Google Trends, you can easily find out what’s happening in the social media world and do SMO for your local business accordingly.

 

6. Google My Business

 

Always keep in mind that local SEO is becoming a serious business all around the world. Especially, small companies that are focused on the local audience simply need to build a reliable strategy for website promotion. The starting point of this strategy is most often the My Business tool- wherein a description and other information about the company is added so that potential customers can easily find out everything they need: time of work, address, and telephone numbers.

 

As per a data, 50% of users who access sites from mobile devices go to the stores of these companies on the same day and make transactions if they are satisfied with the offered products. As a business owner, you must always keep in mind that Adding business information to Google My Business is not a guarantee of high traffic to your site or offline store. It only helps users to find you both online and offline easily.

 

7. YouTube

 

If you want to get speedy success in local SEO, it is very important to create and distribute video. Using YouTube as the main video marketing resource has many advantages as YouTube has the largest user base among all video sharing services. Apart from this, popular videos on YouTube is often ranked high in Google search results.

 

So, when struggling to push your site to the top of the rankings, your YouTube videos can be a helping hand for you. With this approach, you know that you can show your content to a whole audience of people who are interested in what you want to say.

 

Final Words

 

When you perform local SEO for your brand and expect more business opportunities from a specific location, you need to use certain tools. Some of them are mentioned here below. Go through them and use any tool as per your need.

 
Author Bio:
 

Robert Sumner works as a writer for Media Fortress, an SEO Agency in Australia offering cost effective custom web designing and Digital Marketing services in Australia. He is a web addict and spends too much time in front of the computer. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos. For more blogs you can follow him on Facebook, and Twitter.