Why a Digital Marketing Agency Is Better Than a Freelancer?
Businesses have started to adopt online advertising to unleash the benefits of the low-cost marketing method with a wider reach and a higher return on investment. And it is truly necessary to be present online for business growth.
For a company that has still not made use of this advertising method and thinking of adopting it, a general question is “Whom should I hire?”. There is often confusion between hiring a freelancer or a digital marketing firm.
Hiring a freelancer may seem cheaper at first glance, but it may give unexpected products. Wisely quoted by the late Rolls-Royce founder, “The quality will remain when the price is forgotten” explains that the expenses only for some time. The outcomes must be focused on.
Because once the quality degrades, so will the reputation. And this cannot be undone.
In this article, you will learn how a digital marketing company will give you long-term benefits. Explaining why you must choose a team rather than a single expert.
Let us dive into the discussion.
Quality of work is better
An agency is made up of a group of experts in the subject field. When a company hires its employees, it makes sure that the best talents are employed. Only professionals with proper training are hired.
For a specific job, a certain level of experience is required to filter out the amateurs. In the case of a freelancer, there is no guarantee for this as the person is self-employed. There is no necessary qualification for a freelancing individual because they are themselves the employers.
Moreover, the company will be well equipped with professionals specialized in different fields giving a broader view of the marketing plan. There is an internal quality control between the staff.
When you work with an agency, they will have assigned a specific person to coordinate with you. Discussing the ideas with you, giving you updates on the progress of the finished products, the results and your views on the process all without stopping their work.
Based on the data they gather a customized plan can be fabricated for you. Showing you as unique. In addition to this, they can do the research for you, reaching you out to the ones in need at the right place, at the right time and in the best possible way.
In the other case, the freelancer is only a single shoulder with too much workload, allowing almost no time margin for discussions.
Experience and Knowledge
When a group of experienced professionals with more than ample amount of knowledge work for you, good results are assured. Agencies are acquainted with teamwork and so they can coordinate better with the clients too.
A freelancer may not be used to such co-working methods. When you work with a single person, the expertise is limited. Whereas in the other scenario, you get more than one expert in different fields needed for digital marketing. Combined efforts of these people will make the work speedier, finer and leave very little chances for revisions.
Workers in an agency can attend conferences or seminars to enhance their skills because there are other team-mates who can cover the work. So they will be parallel with the latest updates in the industry. Thus, solving problems more effectively. Most freelancers do not have this liberty.
The questions can be better answered when the service provider keeps learning the trends continuously.
More clients to handle for a single person. This is the scenario for a freelancer. Meaning more workload on a single shoulder. Excessive responsibilities for the same deadline may result in a quality drop.
This workload gets distributed among the team members in a marketing firm. So the quality remains untouched even if there is more than one client.
If the self-employer falls sick or is unable to work for any unforeseen circumstances, your digital marketing will be stagnant. Hindering your progress. You will have to immediately search for a substitution. Which is not at all easy.
It is handle-able in an agency because there are other employees that can take care if one person is not present. This way your marketing growth remains unhindered.
Assurance and Reliability
If you hand the work to self-employed personnel, you will have to constantly reach them asking for the work progress. The individual has no team-support so they do not have the time to talk to you frequently.
A company, on the other hand, has a project manager assigned to keep the team working and keep you informed. This gives you a systematic service. Reducing a good amount of your worries.
A free agent will be highly specified. But digital marketing consists of various factors like SEO, content marketing, social media management, graphic designing. There can not be a single person who is well acquainted with all the skills.
In this situation, you will have to appoint different people yourself. This is a tedious task that is time-consuming as well as expensive too. A digital agency already has a team with professionals to take care of each and every department, saving your time and money.
Cost-efficient in the long run
A freelancer knows their worth. They won’t shy in negotiating high budgets. So even if you only hire a single person, do not expect the price to be cheaper. Also considering that you might have to appoint different purposes for the same digital campaign.
Hence, considering an agency would be more cost-efficient as you will get a whole team for your budget allowance. You will be paying for a full-facility package instead of multiple services separately.
A famous proverb will help you in making your choice: “Many hands make the load lighter”. It is easier for an agency to support your business with the needed manpower at a single place. There are more minds working on a single project. So, the process will be speedy.
There will be different perspectives and so it can be good in many aspects.
With a freelancer, there is more of juggling between different projects without group support. When there are many responsibilities on a single shoulder, it is hard to prioritize. Quality is compromised as work increases.
The person can snap out if it ends up being too much work. You would be horrified if the person quits. Leaving you hanging and helpless. This can happen. But an agency can take care of it without you having to worry.
You might not even notice the crisis here.
Hand-over your digital marketing worries to an agency so that you can better focus on other aspects of your business.
Share your views in the comments section below.
Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.