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Does Bulk SMS Work in 2019? Should You Use It?

 

Does Bulk SMS Work in 2019? Should You Use It?

 

As social media plays a huge role today because it is the most popular source of entertainment and infotainment but it still does not eradicate the idea of SMS. SMS just works fine in India as people still depend on SMS for important transactional details like OTP, etc. Sometimes people get bored of social media channels and go back to reading recent or pending SMS on their mobile phones.

 

For business purposes SMS actually plays a better role than social media. As social media is huge, sometimes your message can get lost and on the other hand, if you use SMS to reach your target audience then there is a better chance for you to reach them as the SMS will display right on their screens telling all about your business making your message fruitful.

 

So yes, bulk SMS does work in 2019 and you must use it!

 

Using bulk SMS does help your business reach more people but it also comes with a limitation i.e that never send an SMS to DND numbers. Some people are not that fond of advertising and marketing messages, so they start Do not Disturb services in their mobile which blocks your bulk SMS to reach these numbers. Most people do not take up this service for their mobile phones making the path easier for you to reach out to people.

 

Bulk SMS helps you in sending a lot of messages quickly and easily through a PC. It has proven to be very fruitful in the past for marketing campaigns and has gained a lot of popularity. It is used for different campaigns today like sending greetings, party and event invitations, request a brochure, product promotions, discounts, or other purposes.

 

Here are 5 points to be considered when looking for bulk SMS services-

 

Price – It is a very important concern because of the increasing volume of traffic. Price combined with reliability and quality of service should be balanced to make the most of your bulk SMS campaign.

 

Reliability – You need to ensure the smooth running of bulk SMS service. Usual problems include- no delivery reports, message delays, no messages coming, and not setting sender ID. These should be taken care of in your bulk SMS service.

 

Scheduling – Bulk SMS should be sent at the right time and date. There are different situations you need to be vigilant of like don’t send messages in odd hours like a late night and when recipients are at work, also avoid sending a message at the last moment unless you are offering some incentive as part of your campaign, etc.

 

Attractive – The content of your bulk SMS should also be able to grab the attention of the readers. The message should be kept sweet and simple as usual, readers don’t like lengthy and boring messages. You should be able to convey your message in not more than two lines.

 

Option to send group messages – Be sure to choose bulk SMS service which has the option to select groups and contacts so that it is easier for you to send messages to a large number of people at the same time, either from contacts list or users in a specific area.

 
Author Bio
 

Deepak Sharma is the Founder & CEO of withStartups.com – A Digital Marketing Company in Gurgaon for startups. As a serial entrepreneur, Deepak has worked across sectors and countries and loves using technology to solve branding & customer acquisition problems. He is a published author and mentors too many startups.

How to Promote Your eCommerce Business?

 

How to Promote Your eCommerce Business?

 

Seeing the increasing competition in the ecommerce industry, especially after Steve Jobs released the first iPhone in the market, digital marketing for ecommerce came into the picture. It has become the only source for success in ecommerce industry. There are different digital marketing channels which when utilized, can give you positive results. All of these channels involve some great marketing strategies, that can effectively take your business up in the market and help you grow.

 

Technology is evolving at a very fast pace. As the consumer’s behaviors are also shifting by the minute, the marketers are getting distracted from every angle. The situation is such that it has become very difficult to comment about whether today’s strategies will work the next month. This problem has eventually created a challenge for the ecommerce industry.

 

But the hopes are still high on Digital marketing. Let us look at things you should focus on to promote your ecommerce business and become successful.

 

1. Understand customer behavior

 

Before you start your business, start engaging with people whom you think can be your customers. You should know who your potential buyers can be, what would be their likings & disliking, how they would look at you, etc. You can also use the power of social media marketing to connect with them and find more about their behavior.

 

Once you know your customers inside out, targeting them will become easy and effective.

 

2. Envisage your industry

 

You should have complete knowledge about your industry as new things keep adding up. Do proper research and analyze the situation. This will help you in building the right strategies for market your products.

 

3. Sense your competitors

 

To know who your competition is, is the most important part in any business journey. You get to learn about your strengths and weaknesses and let you work more hard to retain your presence in the market.

 

4. Creating a digital presence

 

Having a digital presence is the key to run your ecommerce business. A lot of factors contribute to creating one. Like your website design, responsive versions, domain name, clarity of information, simplicity with creativity, and many more. It is practically a virtual shop which is open round the clock, so you have to be more conscious about what you showcase, as it can affect your sales.

 

5. Contemplate SEO

 

SEO is the core of digital marketing. Majority of online working starts with the search engine. Optimizing website for search engine is the key in SEO. Website content is played with the right set keywords to target the goal. SEO services company deal with these services professionally. They also keep a track of changing algorithms and update the website accordingly.

 

Traditional marketing is practically obsolete and ineffective for the shopping websites. Ecommerce websites cannot go a long way without the strategies of digital marketing. Creating a unique yet winning digital marketing strategy is pretty tricky but not impossible to achieve. All you need it an ecommerce web designing company who can cater to the growth of your business professionally.

 
Author Bio:
 

I am Ganesh Reddy. I am an author as well as an experienced SEO expert. I am working at PurpleSyntax Digital, It is a leading Digital Marketing Agency in Hyderabad. I have contributed in several blogs and websites with my powerful write-ups.

Importance of Image Editing On Social Media Marketing

 

Importance of Image Editing On Social Media Marketing

 

Social media marketing is now the most popular marketing. Social media is the most effective and fruitful of marketing in marketing places. If you choose social media marketing as your career, it may be a lot easier for you to follow. Because social media is currently the most sought after a campaign in your business. And images are the most important part or tool for social media marketing.

 

Your image has to compliment your message and basic awareness and knowledge about what you represent will help. By learning the importance of images or images editing you can achieve your desired marketing goal swiftly and effectively are you wondering how you can use images to take your marketing to a whole new level? Please keep calm and read this article, then you can easily understand the importance of image editing on social media marketing.

 

What is Social Media Marketing?

 

We may know more and something about social media marketing. Generally speaking in social media marketing we understand Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google Plus, etc sites to use for business purpose. Facebook and YouTube are much more effective and fruitful in social media marketing in the present world.

 

There are many social media marketings around the world. In particular, certain social media in certain countries are very effective. For example- YouTube, Instagram, WhatsApp, Vibo, etc social media in India are very popular. Again, Pinterest and Reddit are more popular in America. VK, StumbleUpon, and Twitter are more popular in Russia. Just like Facebook and YouTube in Bangladesh, these are very popular. Social media marketing is always effective in different people’s activities in different countries.

 

What is visual social media marketing?

 

Visual media marketing is not only about the right imagery, but rather visual social media marketing is also the practice of using images videos and other visual contents to reach your messages in your audience or clients. A one-sentence or another way it can say that, visual social media marketing is the use of any kind of imagery to communicate visually or if you will be able to use pictures or video to inform a story e or share a message.

 

Why are images so much important?

 

There are many reasons has on social media marketing images are so much an important thing. It has many reasons such as images delivery strong emotional factor and emotions have a powerful pull on us. The right image can convey a wide range of information in on a single moment in social media. People are easily bored by reading only text-based content in blog or social media.

 

Nowadays this problem has solved by images. Social media research said, Photos on Facebook get up to seven times more Likes and ten times more Shares, images are the most retweeted links on Twitter and 81 comments are made by users on images posted on Instagram every second. This research-based information and statistics prove that images are the most important and powerful tool on social media marketing.

 

There are various types of image-based online contents which can boost your social media marketing as well as your business. You can make a short, snappy video; use images and graphics; slides or a Slide Share presentation; infographics and text-based images.

 

Why image editing is needed

 

Photoshop or image editing is important for doing more attractive of any images. If you post-editing image on social media then it will get more like, comment and share than without editing an image. Image’s background removes or editing is the most important parts of image editing. If you try to remove or edit the background of an image, then you cannot it properly, if you haven’t enough knowledge.

 

That’s why you should go to the background removal service provider for editing images. There are many professional Photoshop service centers and image editing service providers online and offline. If edit your images by there, you can get better feedback on your social media marketing.

 

The importance of image editing on social media marketing

 

Before our discussion, we realize that People respond to outstanding images and that should be your key to success. Why we are emphasizing on the good quality of the image is? because posts with proper links and images are likely to improve the post efficiency by 150%.The impact of pictures on our minds is big.

 

Human will simply relate to visuals, symbols, infographics, and photos more easily than text. From other statistics, we know that Contents with relevant images average 94% more total views than articles without photos. A piece of news publishes with images gets nearly 15% more online views than a text-only news release. 60% of consumers who use online search say they prefer to contact a business whose listing includes an image. Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

 

On Facebook, if you want to establish engagement or get quick feedback, the image should be one, that people will share, discuss rather than click through to your blog.

 

If you are tactical enough, you can get some really mind-blowing results in a shorter period. Facebook, Instagram, Tumblr, Pinterest and such different blogging or social media platforms are giving emphasis and running on just one most important subject and that’s the use of pictures. Without realistic or fascinating images, a web or blog log post seems to be dry sort of a desert. Images make your timeline and blog posts appear to be more attractive and beautiful which can easily draw the attention of the mass audience.

 

If you to succeed as a Social media marketer then you have to design images for several social media platforms as part of your marketing purposes and strategies. The different social platform has different image criteria for uploading.

 

For these reasons it can say that image editing is one of the most important things for social media marketing.

 
Author Bio:
 

Salim Ahmed is the founder of Graphic Experts India, an offshore graphic house for Photoshop Clipping Path services. Besides, he is a Photographer and Blogger. He likes to share tips and tricks on photography, photo editing, and graphic design!

Everything You Need to Know for Digital Marketing on Instagram

 

Everything You Need to Know for Digital Marketing on Instagram

 

Instagram was released in 2010 and from 2010 to 2019 there are many changes and features take place in the Instagram. There are 500 million-plus people using Instagram on a daily basis, this is proof of its popularity. Initially, Instagram was launched just for pictures sharing but it becomes the biggest marketing platform, Instagram ranked at the number for sharing photos and videos on the social media, over 25 million-plus business people have registered on the Instagram and 80% people have followed the business Instagram profiles. Instagram release many extraordinary features those are helping in marketing.

 

Reason to Use Instagram for Digital Marketing:

 

1. Massive Amount of Audience

 

Over 500 million people are using Instagram on a daily basis as you can see this is best opportunity to offer your business to a huge audience on a single platform. Most people on Instagram are the age of between 18 to 35 years, if you want to gain more sales and traffic for your business then Instagram is literally the best platform for this purpose. Instagram provides you some magnificent features those will definitely help you in your business marketing. In this matter, Gramifly will help you to gain more followers, likes and engagements.

 

2. Using of Hashtags

 
Using of Hashtags
 

When you buy anything from the brand, then you definitely want to upload on the social media platform. During publishing, you mention the brand name, product name and use of the product, what about if you mention these things in the hashtags in this way you can get an instant boost on your post and gain more traffic. This will also help you in monitoring the performance of your post.

 

3. Monitor your Competitor

 

If you are new on Instagram then in the start you don’t have any following, visitors and engagement but other on Instagram those are marketing before you, they have a huge following, visitors and engagements. If you want to increase your presence on Instagram then you need to monitor the activities of your competitors, you need to analyze how they interact with people towards their self. Instagram allows you to monitor the activities of the competitor, even you can use the hashtags of the competitor but you can’t use their

 

How to Create Instagram Business Account

 

There is a very easy way for creating the business account, just follow the steps and create your own account.

 

– First of all download the Instagram app and open it

 

– Go to sign up option and create your account with an email. We recommend you to create a separate email for business purpose.

 

– Move to settings and scroll down, there you will see the option of the switch to business click on that

 

– Upload your content regularly and follow the users on Instagram.

 

Increase your Following and Engagements on Instagram

 

1. Upload Eye Catchy Content

 

Always upload the content that is great in look and eye-catchy. Don’t upload the copied content, you can use the idea but you can’t copy the content of others. Always design the post in such a way that it will attract the user and force them to share your content. Bold and highlight the key points on the post.

 

2. Keep Your Presence Regular

 

You should maintain your regularity on Instagram, must upload your content once a day and if you are sharing your content on stories then you should need to upload your content 4 times a day. It will help to increase your brand awareness and presence on Instagram.

 

3. Live Broadcasting

 

Try to go live and talk with your people live. This tip will help you to create interaction with your audience. Wherever you go online your followers will receive notification that you come online. In live video tell your audience about your upcoming products, events or review your any product. We suggest you go live on weekends.

 
Live Broadcasting
 

4. Mention Everything in Hashtags

 

Hashtags are the best way for giving an instant boost to your post, always use trending hashtags but the hashtags must be related to your brand. If you are writing anything such as product tile, brand name, and review, etc then mention in the hashtags. The one more benefit of hashtagging is it will help you in search engine optimization.

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

These 4 Benefits You Can Get From SMS are Bound To Make Your E-commerce Business a Success

 

We can’t deny the fact that we are living in a digital world. Technologies are everywhere. Making our life lighter and offering us countless possibilities. Emerging appliances and devices from small to big such as your smartphone, laptop, and your 128-inch television.

 

Decades have passed and SMS is still here providing us the convenient way through communicating our loved ones, our friends, our colleagues. Surely, there is a big difference from sending handwritten letters and sending a text message. Well, the fact that the latter can be received a second after being sent.

 

Yes, SMS can be a major help in your business if you decide to start utilizing it. Effectively using it to boost your sales and marketing, can surely bring advantage to your business. But first, let me tell you the benefits you can get from SMS that will probably make your E-commerce business a success.

 

1. It generates leads.

 

SMS marketing is a great tool for your business as it helps generate leads resulting in greater productivity. The best thing about a text message is that they do have a higher open rate of 98% versus email. When you sent your customer a message about your products or offering them discounts and rewards, they can see it immediately. These type of marketing, where you send out coupons and discounts, can make your customer keep coming on your site.

 

Also, you can ask for feedback from your customers through SMS. On how likely they would recommend you to their friends and which areas they think you can improve.

 

2. It is affordable.

 

Sending a message doesn’t cost too much unlike any other marketing options, such as posting an ad to a site. This affordable tool is a great help for all business, especially for those who just starting out their business or for those who own small business. You can send large amounts of messages without breaking your bank. Versus any other option, it can’t be denied that SMS is incredibly cheap and is easy to use.

 

3. It has a wide audience.

 

SMS marketing can reach a wide demographic since most of the people have mobile phones in their side. It reaches everyone and it is a piece of great news because more people will know what your business is up to like having a flashing sale or a 50% discount. The wider demographic it reaches, the more popular your business will be and your sales will be higher.

 

4. Strengthens Customer Engagement

 

Using SMS can result in stronger customer engagement. It can make your customers feel that your business is accessible, that it is just one text away from their needs and inquiries. By text message, you can let your customer know about your special offers.

 

You can send your customer a message from the moment they purchase something from you to the time they received it. You can send them a thank you message for buying a product from your site. You can also use SMS for informing your customer if the product they ordered is on road for delivery and when they can expect it to be delivered.

 

Conclusion

 

SMS marketing offers benefits for you and your business, especially in e-commerce. It can boost your company’s sales, can build brand awareness and can help your business become more productive. With this marketing option being affordable, effective and easy to use, it is in your hands now to decide on your business strategies. Good luck with your business journey and I hope this article that talks about the benefits of SMS help you in achieving your success.

 
Author Bio:
 

Merryl Dusaran reaches out to agents to write their journey at Rethink, the company with a goal to set as many people as possible for impact sourcing work that pays up to 3 times the poverty line. Merryl used to be a freelance writer. She contributed articles to various niches with coffee as her colleague. Follow her on twitter @dusaranmerryl.

Top 10 Digital Marketing Tips Your Business Can’t Survive Without

 

Top 10 Digital Marketing Tips Your Business Can’t Survive Without

 

In our times, leveraging the digital platform has become a necessity for each and every business and it is safe to say that for many businesses, their survival is dependent on a good online presence. This growing need for digital marketing solutions can be seen all across India, and especially in major cities like Delhi, where many digital marketing agencies have opened.

 

It is not necessary for businesspersons to have a comprehensive understanding of digital marketing, but, for the sake of giving direction to a digital marketing agency and for analyzing their performance, it is important that they understand some of the basics.

 

If you are planning to use the digital medium for your business, these simple tips will help you to effectively manage your digital marketing activities:

 

1. Figure Out Your Online Goals

 

It is the nature of your business and the objectives that you set out to achieve that define the online needs of your business. For Example, the online needs of an e-commerce business will be very different from a business which is just using the internet for promotion purpose.

 

Before you invest in digital marketing, figure out ‘what you want to achieve’ and ‘how much you want to achieve’.

 

2. Build Your Presence

 

Creating sustainable online assets is the first step of digital marketing. These online assets include the creation of an optimized website, presence across social media channels (Facebook, Linkedin, Instagram & Twitter, etc) and presence on search engines. If you hire a Digital Marketing Agency in Delhi, an audit of your online assets is the first thing they will do.

 

Apart from that, you can also become a part of industry related forums and social media platforms. Ensure that your branding is consistent across all your online assets.

 

3. Create Brand Guidelines

 

Once you have decided to leverage online marketing for your business, it is likely that sooner or later, you will hire a digital marketing agency. Before you do that it is very important that you clearly define your brand guidelines.

 

By doing that you can ensure that the marketing work that you outsource remains consistent, and the editorial standards and tone of your online content is maintained.

 

4. Pay Attention To Content

 

The frequency, quality & utility of content that you publish online has a major influence on the performance of your online assets.

 

By posting content on a consistent basis (in form of blogs, articles etc) which are of high quality and after reading which your audience feels enriched, helps you build strong and sustainable relationships with them. Even if you have outsourced your content writing work to an agency, make sure that the quality and utility of the content is never compromised.

 

5. Use More Visual Content

 

Video is one of the most engaging and effective ways to reach out to your audience and most big brands use videos as a major portion of their digital marketing strategy.

 

Apart from video content, infographics and rich images are also often used to make a content piece more attractive and readable.

 

6. Research Your Competitors

 

You can learn a lot by analyzing the online activities of your competitors. It is true that you need your own unique online strategy, but analyzing your competitor can give you clarity about important aspects like popular keywords, and the nature of the content being published.

 

And by identifying ‘what they are doing well’ & ‘what they are doing badly’, you can give yourself a competitive edge.

 

7. Learn Basic Google Analytics

 

By learning some basics of Google Analytics, you’ll give yourself the ability to assess the performance of digital marketing campaigns being run for your business. Especially when you have outsourced your digital requirements to a digital marketing agency, having some knowledge of Google Analytics can prove to be really handy.

 

8. Give Importance To SEO

 

SEO is a tried and tested way to maintain the online presence of a brand or business. Despite so many innovations in this field, SEO still rules the world of digital marketing.

 

9. Monitor Your Online Reputation

 

The internet is a free and open platform, and there can sometimes be negative chatter about your company or brand on social media and other online forums.

 

However, with the help of social monitoring tools, you can observe these conversations, and in case of some negative commentary, be quick to fix those problems. Ignoring online reputation can have a derogatory effect on your brand’s reputation.

 

10. Test Different Strategies

 

The beauty of online marketing is that there are many different methods through which you can achieve your online objectives. Be it search engine marketing, social media marketing or Youtube/Video advertising etc, you have a range of options to choose from. A good digital marketing strategy generally has a perfect combination of all of these methods.

 
Author Bio:
 

Soniya Basera is an experienced blogger and currently working on bringing out the fascinating trendiest happening and marketing situation through her blogs that provide proper understanding and guidance to the readers.

7 Ways to Protect Your Online Business

 

7 Ways to Protect Your Online Business

 

Proprietors are the ones who undertake risk and are constantly involved in the process of innovation and discovering new business opportunities. The number of people entering into online business is on a rise mainly because of the alluring prospect it promises. The radius of customers for an online businessman is not fixed but can increase substantially over time. Many get inspired to go for an online business because of the immense freedom it offers with respect to the working hours, technology, the workplace, low initial capital investment and the scope of accessing the huge market across the world.

 

But in this digital era, it is of paramount importance to protect the online business as accessing the private commercial information is an easy-breezy job. Around 33% of such business faces the risk of cybercrime. Internet, being one of the basic necessities of the commercial world today there is no way it could be avoided by someone wishing to reach out to a wide range of customers. So the best option is to protect the online business from hackers in the following ways:

 

1)Using a Virtual Private Network (VPN) – Majority of the business today demands online commercial communications and transactions with the clients. VPNs help to affix an extra security level by converting data into code in order to restrict unauthenticated or unauthorized access, hiding IP address and camouflage traffic issues. A variety of VPN is available in the market characterised by a varied list of services. One should avail the one which suits his/her business need.

 

2)Convert to HTTPS – HTTPS stands for hypertext transfer protocol secure. It can be interpreted as a secure communications agreement that offers an extra level of security between the client’s web server and browser. Thus, the data conveyed is backed up by security and its privation is ensured.

 

3)Keeping site up-to-date – Unmarked applications are easy to be targeted by the fraudsters. They look for unpatched sites with the help of automated internet bot. Thus it is of unparallel urgency to keep the softwares, upgraded with the latest version of security patches. Setting all the software programs to install updates automatically is the best thing to do.

 

4)Safeguard passwords – The very first step of ensuring internet security is to set a rather tough and solid password. This ensures singular protection to the commercial data and files of a business entity. The passcode should be formed by uniquely mixing letters in uppercase and lowercase, numbers and symbols and special characters. Further setting 2-step verification while signing in is considered to enhance security.

 

5)It is important to backup important data on a regular basis – Entrepreneurs going for regular back-up strategies are likely to save themselves from the misconduct of the hackers. In case of any malicious activity, one can restore the data in no time and continue the business activity without any sort of interruption. Adopting old school practice of storing the files in a CD or a pen drive rather than in an online platform could be of help on many occasions.

 

6)Imposing a security scheme – Employers must keep an eye on what his employees are surfing or downloading. Setting restrictions on the range of employees’ accession to items not related to work is very important.

 

7)One should possess knowledge of the trend of fraud – One can be cautious of little things like the name of the email providers, email domain label and client’s previous order history. Businessmen should invest in organising training to recognise the patterns and style of hackers. Experience teaches personals to recognise specific patterns of fraudulence and helps them to be vigilant. The hackers mostly aim at high valued products as they yield maximum profit and provide such delivery address which is out of reach for verification.

 
Author Bio:
 

HSP Media Network – India’s No.1 Media Marketing service provider Company. Bulk SMS provider company.

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

Use a Reliable OTP SMS Gateway for Secured Business Transactions

 

The internet is one place that offers a lot of opportunities and comes with a plethora of possibilities. However, the most challenging part about using the internet especially by big and small business organizations is security. Businesses find it very difficult to secure the online privacy of their users. They store a huge amount of data on the internet including business data, user data and various other forms of confidential information. The problem here is that the majority of business websites nowadays deal with online transactions. With more and more people using the internet for buying the different products and services that they require, online transactions have become a bit tricky and difficult from the security point of view. Therefore, it makes complete sense for businesses to make use of a reliable OTP SMS Gateway for secure business transactions.

 
OTP SMS Gateway
 

OTP SMS Gateway for Securing Financial Transactions Online

 

Online financial transactions involve sending and receiving money on the internet. The process also involved the use of debit cards or credit cards where the users need to provide confidential information. With the number of online transactions increasing exponentially post the digital revolution, there is this huge pressure on businesses, financial organizations and banks to secure all their transactions against cybercriminals and hackers. Safety of the bank account data and credentials of the customers is a paramount concern for all businesses.

 
OTP SMS Authenticated
 

With the entire economy of the country heading towards becoming completely cashless, there is this increased use of different varieties of debit and credit cards for online transactions. The entire situation has speeded up the transaction procedures. It has become quite possible for individuals to send and receive money through their smartphones without any delays. Majority of the mobile banking deals make use of authentication like installing applications; logging into them with usernames and passwords along with OTP authentication for both-way verification. It is only because of these reasons that there has been a considerable increase in the search for a reliable and experienced OTP SMS gateway provider.

 

Two Factor Authentication and Its Requirement

 

It is necessary for the user to make use of his or her registered mobile number with the bank account for carrying out an online transaction. This helps in making the entire procedure more secure. Prior to any digital deal, a financial organization generally sends an OTP SMS verification code to the registered mobile number of the user for verifying the identity of the user. By using this OTP SMS verification, the procedure of digital transaction gets more seamless and faster. Two Factor Authentication which is also called Two Step Verification or 2FA is basically a security procedure where the user gives two varied authentication factors for verifying himself or herself to better protect both the user’s resources and credentials that he or she can access.

 
Two factor Authentication
 

Dual factor authentication offers a higher standard of assurance than other authentication techniques that depend on SFA or single-factor authentication. In SFA or authentication, the users need to provide just one factor which is generally a pass-code or password. 2FA procedures depend on users offering a password along with a second factor that is generally a biometric factor such as a facial scan or fingerprint or a security token.

 

Why Passwords are Not Good Enough?

 

Prior to understanding Two Factor Authentication and its necessity, it would make sense to actually understand why it is necessary to do all that you can actually do for improving the security of your online account. Nowadays, we have our lives operating on laptops and mobile devices. With the entire generation being completely dependent on such digital devices, it is no wonder that our digital accounts are fast becoming a magnet for hackers and cybercriminals. Fortunately, nowadays it has become easier for business organizations to add an extra layer of security and protection to their user accounts by going for Two Factor Authentication.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

SMPP Service – A Tool Which Adds To The Vote Bank of Politicians

 

SMPP Service – A Tool Which Adds to The Vote Bank of Politicians

 

Being the largest democracy of the world, the significance of communication in the Indian political system increases manifold. Today, text messaging is used globally by politicians to influence voters and create a win-win situation. Mass texting not only allows politicians to connect with voters but also serves as a platform to establish effective communication with party workers. Irrespective of the level and range of the election, mass texting enables a politician to reach out to millions at just the click of a button.

 

Recently, a few days before the general elections, Indian Prime Minister Shri Narendra Modi exercised text messaging campaign to get connected with the voters at large. Besides, he has also launched a missed call campaign earlier to get his tweets directly on the inbox of the people via SMS. Despite the presence of social media and other digital platforms, why the tech-savvy politicians like Shri Narendra Modi rely on SMPP Service for communicating with the audience? The answer lies in effectiveness. With more than 98% open rate within just three minutes of being received, bulk SMS is considered as the ‘most effective’ mobile marketing tool.

 
2
 

Bulk SMS, an effective tool to leverage political campaigns

 

Needless to mention that we are living in a mobile world where each marketer is trying to enter the mobile phones of the audience. As compare to emails, text messages carry much effective open & engagement rate and hence is the best way to approach voters. Politicians have the opportunity to disseminate real-time information to the voters and to the party workers, to mobilize rally & roadshows attendance, to provide a grievance redressal mechanism for the voters and to create awareness in their constituency via SMS. Given below are the few ways which suggest how a politician get the most out of bulk SMS marketing tools.

 

Create a rapport (special bond) with the voters

 

Text messaging is more personal in nature and allows a person to complete the communication with his/her convenience. Unlike calls, bulk SMS gives a person an opportunity to read and reply to the messages anytime as per his/her own convenience. It further allows you to establish quality communication directly with your voters. You can send them personalized messages on birthdays, anniversaries, etc. to create en rapport with them. Text message gives you a platform to share your vision & opinion with voters on the things that matter most on a personal channel.

 

Keep supporters in the loop

 

Text messaging enables you to stay connected with your supporters/party workers. Keep your supporters informed with the campaign developments. Send them alerts of rallies, booth level or assembly level meetings, events updates, etc. via SMS. All the important announcements can also be communicated instantly to workers via text message. In this way by establishing an instant and smooth communication with your supporters, you can leverage your campaign to get good results.

 

Give your voters a grievances redressal mechanism

 

The peculiarity of text messages is that it doesn’t require any extra installation or even an internet connection. Text messaging application is inbuilt and available in all of the mobile devices. You can use text messaging as a grievances redressal mechanism where the constituents can send their problems and grievances via SMS. Once you take an action to solve their problems or grievances you can also message them about the actions undertaken by you. In this way, a warm personal communication with the voters will certainly increase your credibility as a politician.

 

Make the most of your election campaign

 

Allow your voters to message you about what kind of development and governance they want? What are their expectations with their elected representative? Which are the major problems of their booth they want to address first? A survey including the above questions can be conducted before elections and the feedback can be used to draw the effective political campaign. During elections, text messaging can be used not only to make an appeal to the public for using their voting rights but to motivate the party workers as well.

 

The advanced applications of the text messaging tools, like URL shortener, allows you to send the link of your website and landing page along with the SMS. The multi-utility tool further allows you to track your campaign by providing you the details of the persons who have clicked the link. In this way, politicians have an opportunity to establish effective communication with voters and supporters at large.

 
Author Bio:
 

Myself Deepak Sharma, a writer, and a translator. I am passionate to write original & quality content in both the English as well as in the Hindi language. I have an experience of more than 7 years in writing blogs, articles, guest posts, promotional content, etc. in both English & Hindi languages. I also write creative content for various social media platforms. I have launched my own bilingual fortnightly newspaper “Must Read” in the capacity of publisher and editor. I am determined to give my readers a delightful and worthwhile reading experience. I am in association with Msgclub to provide them miscellaneous content on digital marketing & other services. Thank you.

All You Need to Know About Facebook Algorithm Updates 2019

 

All You Need to Know About Facebook Algorithm Updates 2019

 

Changes in the algorithm of Facebook are a common occurrence but it brings a big shift in online way of doing business as it requires digital marketing experts to adjust how the posts are promoted and seen by its user base. There are many digital marketing factors like creating quality content, appealing visual graphics and latest information sharing on facebook to get huge engagement and to plan all these resources you need a digital marketing agency. However, the changes made in 2019 were far more significant than the previous one. It actually made the marketers to doubt their ability to reach the target audience.

 

The marketers are also worried about the ability of the businesses to work with influencers in the platform. The change in the algorithm shifted the content from business posts to more family and friends. So, have you updated with Facebook’s Algorithm yet? If not, here are some ways you can do it.

 

1. Understand the key changes

 

The Facebook algorithm is broken down in four major components- inventory, signals, predictions, and the overall score. Signals are the area that you need to take care of the content of your business. Social Signals in Facebook include the average time spent by the customer on the particular content. So it tracks how many have seen your content, how many likes and comments it got and how often it was shared on the timeline of users. Thus, in order to blench with the latest algorithm change, it is important that you make content that is more family friendly.

 

2. Top ranking factors

 

When it comes to how content is perceived do Facebook by the users, we consider four factors.

 

✓ Comments

 

If your post does not attract many comments and likes, it is most likely to vanish from the timeline of the users. Hence if the content is intriguing and attracts a lot of comments, it will surely make an appearance over the timelines of many users. That is why you must have seen Big Brands try to create content that instantly catches the eyes and compels the users to comment on it.

 

✓ Sharing

 

Just like the comments over the content, sharing of that content is equally important. Whatever post you make, in order to gain popularity you should always convince the viewers to share it further. This is the most organic method of promotion just like the word of mouth promotion.

 

✓ Reaction

 

The ability to fetch the right kind of reaction to your content is not only important but also very much in the trend. If you fail to get a positive reaction from the public, it is going to take your company further south. So invest a little time and share the right kind of content on the website.

 

✓ Engagement

 

Audience engagement is the key and this is actually a step above the sharing element. If your content is shared further and manages to get many likes and comments, your original post will bump up in the Facebook news feed. Thus, allowing more people to watch your content.

 

3. How the algorithm does actually affect marketers?

 

This is one of the important things that you need to understand if you are a marketer. The whole article is written on the crux of this main topic. SEO and digital marketing Services have made almost every company come online.

 

And one of the most popular mediums after Google is Facebook. Now almost all the brands irrespective of their industry, try their luck over Facebook. Some succeed while some fail. So what are the successful company different? They are using the right kind of content and targeting the right people over the platform. If you wish to gain traction on the post then you have to share the posts targeted to specific people, along with the potential customers. There are different ways to use digital marketing tools for different types of industries.

 

✓ Education sector

 

This industry has become one of the most competitive and sophisticated industries. All of this can be credited to just digital marketing and its tools. Many companies that are focussed only on the online dissemination of education are using the tools of digital marketing to target the audience. The main reason if the overwhelming usage is that this provides the industry a very cost-effective promotion. They can extract excellent results with very small investments and can use organic features like SEO, mobile marketing, and email marketing.

 

Not only the cost, but it also increases brand awareness. Many companies like Udemy and Up Grad which are purely online, have gained popularity due to digital marketing practices. Also, with more brand awareness, the conversion rates due to online promotion are usually higher than the physical means in the case of this industry. This helps in creating a positive presence and also allows potential customers to engage with satisfied customers.

 

✓ Real estate

 

One of the safest investments in the world is in Real Estate, most customers feel real estate is a physical sales transaction. However, just like many industries, this one is also dependant on online platforms. The industry transacts the products that require a lot of research and customers tend to engage in time taking process before making the final purchase. Thus, the companies are moving from the brick and mortar to make an online presence to ease the workflow and customer acquisitions simple and to make this online set up you may require a Digital Marketing Agency which will help you understand how a digital marketing agency can grow your business online. Many companies like magic bricks, 99acres are operating through online platforms only.

 

The digital marketing tools have made the industry even more lucrative for businessmen who wish to start the business with lesser investment. This is just the right platform where they can reach the right customers at the lowest possible cost. Most useful tools for the real estate industry will be Blogging, Pay per click, Social media marketing, SEO and email marketing. Many businesses have shared their success stories of how they were able to increase the revenues by 30% after using digital marketing tools.

 

✓ Healthcare industry

 

Searching for healthcare services online is the third most popular activity. I think this one line says enough of why the healthcare industry is shifting online. Now the reason why digital marketing is gaining momentum in the healthcare industry is due to the fact that the people are not looking for the reason for their problem but also for the solutions. Promarketo helps with digital marketing services for healthcare institutions like hospitals, doctors, and consultants to promote their valuable solutions to the patiemts.

 

Thus the healthcare industry can leverage the full advantage of this by developing a mobile marketing campaign and content marketing. For the healthcare industry, content marketing is the most beneficial tool.

 

Most of the people searching online want more information, so they will be readily available to engage in blog posts and big articles. There are many companies that are also engaging in social media marketing by using the digital word of mouth feature. This simply means joining the potential customers to satisfied customers to build trust and brand loyalty among the people. Use the statistical data by the entrusted digital marketing campaigns for hospitals and doctors, to know what people want an deliver the same service.

 

✓ Retail industry

 

This industry we are already aware of and how huge is its presence over the online platform. The online retail industry has grown manifolds during the last 5 years.

 

The direct contact with the customers has made the companies work better and also bring necessary changes in their business operations.

 

4. Solutions to adjust to the Facebook algorithm

 

There are ways you can adjust to the changes made in the algorithm of Facebook rather making any serious change. Here are some tips you can follow:

 

✓ Try to create more conversational activity over your post.

 

When people talk, the post tends to get more popularity. Because of this simple reason you might show up on the top of the page. So you can create the buzz by posting some current affair over which people can share their views or simply post a discount offer or services where the customers get bound to reply. However, make sure that you don’t use negative publicity to gain attraction from people. It will result in the worst repercussions than a good response.

 

✓ Try to make use of Facebook groups.

 

There are about a billion Facebook groups from where you actually get the information of the potential customers. Join two or more such group where you can discuss the business and see for yourself the change in the level of engagement. The main reason for improved engagement is the people you are contacting actually care about the content you are sharing.
So this is all about you can channel the digital marketing tools and adjust to the changes made in the algorithm of Facebook. There are various Digital Marketing Companies and tools available online that can help you take your business to the zenith.

 

Good luck!

 

https://promarketo.com/new-facebook-algorithm-update-2019/