Category: Digital Marketing

7 Proven Ways to Drive Traffic to a New Website

 

7 Proven Ways to Drive Traffic to a New Website

 

Since last two decades, the nature of business has drastically changed as we can see that most of the businesses prefer online industry over the old traditional way of business.

 

Businesses now keep a budget not only for the development of their business’s website but also for its advertisement and social media promotion. After the development of the website, it’s really important to drive traffic to it. After a deep research, we have compiled the seven proven ways to drive real traffic to your website and grow your business like a champion.

 

1. Responsive and User-friendly website

 

To increase traffic and get loyal users, it is significant to keep your website up-to-date and equipped with modern features. The website should be responsive that may help users view it easily on all types of devices. To gain the search engine and the customer’s trust, your website must have the following ingredients:

 

● Necessary pages – Such as About Us, Sitemap, Contact, Privacy Policy, and Terms and Condition pages to keep all data and terms of your business/website transparent.

 

● Loading time – It takes only a couple of seconds for the viewer to switch to another website. So, the website loading speed should not be more than a few seconds.

 

● Google Analytics Tracking – You must add a Google Analytics tracking code to track and analyze your traffic.

 

● On-page SEO – To improve website rankings on the search engines, on-page SEO is must.

 

● Search Engine Submission – Submit the website to search engines such as Google and Bing.

 

2. Write Quality Content

 

Write original and unique content, the main ingredient of your website, that helps you rise on the search engines. Write informative material for users, not the search engines. Given below is the checklist for your content.

 
● Keep it to the point
● Add examples and outbound links
● 100% original content
● No duplications
● Avoid content spinners
● Explain with headings, sub-headings, and bullets
● Add statistics and figures where needed
● Add a table of content to the long articles
 

3. Answer the Relevant questions on online Forums

 

In the initial stages, forums can help you drive tons of traffic to your website. The forum is a platform where users ask questions and look for their answers. Certain forums such as Quora have huge viewership. So, if you answer the relevant questions and direct it to your website by adding a link, people won’t hesitate to visit your website.

 

You have to play smart while finding a question to answer. The best practice is to find a question that has over 1000 views and add a detailed answer. Answering a question that already has 1 to 5 answers may be beneficial.

 

4. Guest Blogging

 

Writing blogs posts as a guest, on other quality blogs, can drive ultimate traffic to your website. Try to dig deep in Google to find the blogs related to your niche and contact them, if there is any possibility for a guest post.

 

There are tons of articles on the internet where with hundreds of listed blogs that offer, free and paid, guest blogging on their sites. To get a productive response, follow the steps:

 
● Search for a relevant blog
● Contact the owner asking for a guest post in a polite and effective way, stating how your post can be beneficial for his website.
● Write a fruitful and informative post, and follow their guidelines, if any.
● Add one or two links to your website or a specific page on your website.
If the said blog has high authority, it will help you to get higher ranking on the search engines.
 

5. Social Media Appearance

 

Remember, social media is among the most powerful media platforms nowadays. Facebook alone has more than 2 billion monthly active users. You can use several social media platforms to create engagement and loyal fan following.

 

Facebook, Instagram, and Twitter can drive you tons of traffic. How to use Social Media to drive traffic? It’s not difficult. Given below are some effective ways to use social media:

 
● Create engaging posts
● Ask questions
● Offer promotions and giveaways
● Run polls
● Run paid ads on a targeted audience
● Go live
● Answer the questions asked on your social media pages
● Create informative videos about your business or products
 

6. Google AdWords and Facebook Paid Advertising

 

Google Ad Words is one of the biggest markets for advertisers that can give you instant exposure in your target market. Facebook paid ads are also among the effective ways to reach your target audience. While starting a new business, it is recommended to keep a budget for paid advertising campaigns. You can target audience based on interests, demographics, gender, age, and other aspects.

 

7. Polls, Giveaways, and Contests

 

You can do several things to create engagement. Some of them are:

 
● Ask relevant and interesting questions (On social media)
● Run polls (It can be done on your website as well as social media platforms)
● Announce giveaways on different milestones
● Offer exciting gifts
● Offer customized giveaways to the selected users
 

There are tons of other ways to create engagement and drive traffic, but you need to do some brainstorming as per your business needs.

 

Final words

 

Experts say, there are hundreds of aspects considered by the search engines to rank your websites. So, never take your online business easy, and play smart to get the desired results. A little of focused research will give you hundreds of other ideas to drive instant traffic to your website. Also, try to study web hosting, and generate the idea on how it can affect your website SEO.

 
Author Bio:
 

Pauline Jacobs is a blogger, a content writer and a freelance researcher. She has interests in contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.

5 Simple Steps To An Effective Digital Marketing Strategy

 

5 Simple Steps To An Effective Digital Marketing Strategy

 

B2B businesses in 2018 arrangement to build their interest in Email, website and social media marketing according to MarketingProfs. Enterprises are trying their best to develop their sales and lead online. So, to get higher conversion it is essential for you to pay more focus on the strategy you are using for different online marketing channel, And you must have a strong understanding of them.

 

So, below are the best five techniques to get your online marketing strategy on the strong ground.

 

1. Understand Your Target Market

 

It is essential to move around your target audience and know their characteristics. There are number of businesses make a customer avatar or persona to dive profound into both their statistic and psycho graphic features. Neglecting what customer want for you is a solid reason behind falling of many businesses. They only focus on the product or services they develop, they take it as a fascinating and start marketing it. If you follow this without knowing your customers, then you are pursuing a losing fight to reach on top.

 

Take a gander at your present customer base if you have one. What are their key demographics? Take a survey to know more about what they want.

 

There are organizations that emphasis exclusively on target statistical surveying. If you have a good budget, put resources into this.

 

If this is another endeavor, surveying people who are in your target specialty. Then look for where they are on the internet and begin to join those groups or discussions or social media platforms.

 

2. Give them what they need

 

When you have a reasonable understanding of your target group, the 2nd step is to discover what they need and make products or services they require. When you know your market well, it’s anything but difficult to identify regions where there is execution or quality hole that you can fill.

 

3. Convey the Goods

 

When you locate a hungry group of people who are urgent for your products or services, your next step is to think how to put particular services in front of them with a convincing offer.

 

Contingent upon your business model, this includes eye to eye or physical contact, or you may have exchanges online using your site.

 

Before you can make your offer, you have to consider the expense of your product or service. You can look into your rival valuing, evaluate production and conveyance costs for the correct net revenue. You can likewise consider the psychological esteem that your merchandise give to your target showcase.

 

4. Pick the Right Promotion Method

 

There are a variety of promotional methods which can make anybody confounded. Some of the promotion methods include:

 
– Promotional Method Using Offline Path,
– Promoting in on TV,
– Facilitating or sponsoring events,
– Promotional things,
– Coupons,
– Send direct Email,
– Systems administration in the network (Meetup groups or Chamber of Commerce),
– Online Promotion Methods,
– Search engine optimization (SEO) procedures,
– Social media paths like Facebook, Twitter, Google, Instagram Pinterest, YouTube, and LinkedIn
– Email list,
– Online promotions,
– Blogging,
– Podcasting,
– Article Marketing,
– Online Events or Livecast,
– Mobile,
– Search marketing.
 
The aim here is to discover the channel that has the most incentive for your business.
 

The way to fruitful marketing regardless of what methods you utilize or products you elevate is to keep it concentrated on your prospects. Continuously begin with what they need, and work your way back to your offer from that point. If you know them well, give what they need and take them to where they can see your offers.

 

5. Build up an Effective Marketing and Communications Plan

 

When you have finished the fundamentals, you would now be able to consider how you will manage the traffic.

 

Here is the thing that you need to center around when planning your campaign:

 

What is the objective of your campaign? Would you like to construct more brand mindfulness, increment leads, and sales?

 

What is the message you need to pass on to your target showcase?

 

What communication channel would you like to utilize? What bodes well based off what you think about your target advertise?

 

What sort of media will you send? Video, infographic, messages or will you utilize a coordinated methodology?

 

Keep in mind that the achievement of your marketing communications designs depends on your capacity to create the correct message at the opportune time, conveyed correctly.

 
Author Bio:
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

How You Can Generate More and Better Leads Using Quizzes

 

How You Can Generate More and Better Leads Using Quizzes

 

There is not a single day in the life of a marketer when the term ‘Lead Generation’ isn’t part of the discourse. After all, the growth and survivability of your business solely depends on the quality of leads you generate and how well you convert them.

 

Generating leads is no easy task in a competitive business ecosystem where your competitors are eyeing for the same set of customers. You may already be running an email marketing campaign and it has offered you great success so far. But you need to constantly keep adding new leads to your email list in order to ensure your marketing campaign runs on full steam. This is where online quizzes create more engagement and better scope of lead generation.

 
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Generating leads is no easy task in a competitive business ecosystem where your competitors are eyeing for the same set of customers. You may already be running an email marketing campaign and it has offered you great success so far. But you need to constantly keep adding new leads to your email list in order to ensure your marketing campaign runs on full steam. This is where online quizzes create more engagement and better scope of lead generation.

 

Quizzes are high on engagement quotient and hence they help you generate leads faster compared to other marketing strategies that you may have already explored. In fact online quizzes help businesses grow their email list by as much as 500%. You can very well sense the opportunity of growth in business and sales when you grow your email list five-fold. There are two types of online quizzes that are employed in a marketing campaign – Trivia Quizzes and Personality Quizzes. Each of these have their own advantages but most marketers prefer Personality Quizzes as they help study users’ needs and run targeted marketing campaigns.

 

Get Started With Online Quiz Maker

 

Creating and launching an online quiz doesn’t require high level of technical expertise nor does it require you to be ace in web design and development. An online quiz maker would allow you to crease quiz on a WYSIWYG (what you see is what you get) editor.

Get Started With Online Quiz Maker

From choice of design to the number of questions, the logic at the end of the quiz and the User Interface you would be able to tailor every aspect of your quiz using an easy to use online quiz maker. You can express your creativity and ingenuity while using this tool and publish a quiz within minutes.

 

How Online Quizzes Helps You Generate Better Leads?

 

Online quizzes have become the most effective ways of generating effective generating leads for your email marketing and other marketing campaigns. Let us take a look at some of reasons behind their overwhelming popularity in lead generation –

 

• Quizzes Engage Users–

 

Imagine speaking to an audience and reading out from a piece of paper. Will you be able to engage your audience? Compare this to starting with a warm-up question at the start and asking similar question throughout your speech. The latter strategy would definitely work better and online quizzes do the same. Compared to informative articles and blogs they are more engaging and hence they create more scope of lead generation. You can use a lead form in between your quiz and users won’t mind filling it up in their hurry to continue with the quiz.

 

• Gain Insights Into Users –

 

The more you know about your users your odds of targeting them are better. This is the reason most marketers these days prefer personality quizzes as an integral part of their lead generation campaign. Using personality quizzes you will not only be able to gather leads but also gain insights on what your users expect from your brand, what are they willing to spend on and what products and services they are planning to buy in near future. When you gain such qualified leads it immediately helps you run a rewarding marketing campaign.

 

• Promote Your Brand –

 

The aim with lead generation quizzes isn’t restricted to generating leads. It can be used creatively to promote your brand in front of a larger audience. If the questions and outcomes of your personality quiz are fun-filled your users are likely to share them within their social networks. This will help your quiz reach bigger audience and create awareness around your products and services at the same time generating leads.

 

To sum up an online quiz maker holds answers to your lead generation challenge. With this tool you would be able to create engaging quiz in quick time and also generate leads faster than other strategies that you would have used so far. Choose the right online quiz maker and you would offer tons of leads to your sales team.

 
Author Bio:

Mark Gill is a writer and marketing expert. He specializes in interactive content and spends most of his time online looking out for new things and implementing the best possible solutions for his work. He constantly explores trends in content marketing and uses them to increase engagement and ensure success. He has always strived for perfection and is surely on the path to achieve it.

Content Marketing Is Dead: Create Content With UX In Mind

 

Content Marketing Is Dead: Create Content With UX In Mind

 

Depending on who you ask, content marketing is an evergreen strategy or content marketing is dead. No one is on the fence about this one. It’s either all or nothing.

 

However, take a moment to look at the results of your current content marketing strategy. Is it working? Is it worth the money you pour into crafting incredible pieces of content? If you’re honest, probably not. If the strategy so many experts say works is failing for you, what else is there?

 

It’s a question many businesses and entrepreneurs ask themselves. After all, would you keep buying the same Facebook ads if only a few users converted? Not at all. Go ahead and take a moment to mourn the death of content marketing. A new player has arrived and it’s changing the way everyone experiences content online.

 

Sea Of Endless Content

 

Did you realize there are over 2 million blog posts published daily? Why so much? Some of them are just ramblings from random people, but others are because content marketing is supposed to work. Of course, that number is just for blog posts. In a single minute, 400 hours of video are shared and Snapchat users watch nearly 7 million videos.

 

It’s no wonder content seems so meaningless anymore. When was the last time you remember truly engaging with a piece of content? This is why people just skim content. There’s too much out there to take the time to read anything. Plus, most of what you need to know is just in the headlines.

 

Marketing Content Doesn’t Appeal

 

People don’t like marketing content. It’s too pushy and isn’t exactly useful unless you’re looking for that specific product or service. Of course, businesses think it’s the most wonderful thing since binder clips replaced paper clips.

 

What businesses think doesn’t matter. It’s a harsh truth, but get used to it. Content marketing is dead because no one likes to waste their time reading an ad. It’s boring. There’s a reason Super Bowl commercials are so popular. They’re different from standard ads.

 

If you’re using content for marketing, it needs to be better than any Super Bowl ad and far more useful. It’s content that’s appealing and engaging that attracts readers to your business, not a rambling post about how great your products are.

 

Humans Aren’t Search Engines

 

Absorb this for just a moment. Humans aren’t search engines and shouldn’t be exposed to content made for search engines. People don’t think like search engines. They aren’t just looking for some keyword. They don’t care about keyword density or anything else related to SEO.

 

Skip SEO. Get it out of your mind right now! It has far too many negative connotations about keywords, headings and so on. Besides, who has time to truly study those long keyword reports all the time?

 

All humans want is content that focuses on them. This is where user experience (UX) starts to come into play. As the phrase implies, it’s about the user’s experience, not the brand’s bottom line.

 

Take the human search engine for instance. Article One Partners is comprised of over 40,000 researchers across the globe that does what Google can’t. The company gathers concrete data to specific queries. While Google works great for some things, it can’t solve all your problems.

 

When people read content, they want it to solve a problem or tell them something they didn’t even know they needed to know until right then. It’s the difference between content that just fills time versus content that stops time. Stop catering to search engines. If you’re crafting content with UX in mind, readers will find it. They’re much better at digging out the good from the bad than you might think.

 

The Rise Of Influencers

 

In keeping with humans wanting a more human experience with content, it’s important to cover the rising popularity of influencers. At first, a blog post might seem legitimate. It covers the basics, but wait! That’s all it does. This is sets influencers apart. They are experts in their respective fields.

 

Instead of people having to hunt down content via search engines, they follow influencers to help them find in-depth content on the topics most important to them. It’s the difference between trusting a complete stranger and your best friend. Plus, it’s all about the experience.

 

Influencers don’t just say “here’s some content, read it.” They tell their followers why to interact with. They also interact with their followers. As a result, content becomes a true experience. This is why content marketers have to go beyond content and start working alongside influencers to see their content reach the right people.

 

Influencer marketing is 11 times more effective than traditional marketing methods. That’s why 48% of marketers are increasing their budgets to focus on influencer marketing. They’re trying to help create that experience that helps set their content apart from the rest.

 

NinjaOutreach’s Twitter and Instagram influencer tools help you search for the top influencers on two of the top social networks. Instantly see the most respected influencers in any niche, no matter how popular or obscure. Of course, searching for them is only half the battle. The next part is getting them to help you out.

 

The best way is to use personalized messages, but this isn’t easy when you’re trying to contact multiple influencers. Simplify and speed up the process with personalized templates from NinjaOutreach. Not only does it make sending messages quicker, but you’re also able to fully track interactions with each message to better calculate your ROI.

 

Content Isn’t Just About Words

 

It’s not about the words you use or the frames in a video. Content marketing is dead because somewhere along the way, content lost any type of meaning. It became just words or just frames. People are better off just reading a dictionary and hoping for the best.

 

Think about the last 10 blog posts or articles you read. How much of them do you remember? Did they just seem to blend in with everything else you’ve read? Probably. If you’re lucky, one of them might have stood out.

 

Even if you pepper your text-based content with images or make your videos look like blockbuster action films, you still need meaning. If it doesn’t have the special something that makes a reader stop and go “I want to slow down and read every last word,” it’s just words and forgettable words at that.

 

Basic UX Principles For Content

 

So how do you get past traditional content marketing and create something better? While content marketing is dead, content is still useful if you do it the right way.

 

You’re not a UX designer and you don’t have to be. Most people see UX and write it off as something that’s just for web design or product design. Think about your latest blog post. Wasn’t that a product in its own right? Yes. If you answered no, take the blog post down now.

 

When you create something that your consumers will interact with, it’s a product or service. Your audience are consumers of content. Create a real product for them to consume. This means using at least the bare basic UX design principles, including:

 
• Useful – Every product must be useful.
• Usable – If a product isn’t usable, it’s useless.
• Desirable – Make people want the product.
• Findable – Products shouldn’t be overly complex.
• Accessible – Everyone should be able to use the product.
• Credible – People should trust the product.
• Valuable – Products must offer some type of value.
 

The User Experience Honeycomb should help you remember these each time you create new content.

 
User Experience Honeycomb
 

Do your current blog posts and articles follow these basic principles? If not, this is why your content marketing strategy isn’t nearly as effective as you’d like.

 

Let’s take a moment to apply each of these to a standard blog post by asking a few questions:

 
1. Is this content useful to the reader or just to the business?
2. Is the content easy to read or is it filled with big words and jargon? Is it filled with keywords or unrelated links to products that distract the reader?
3. Is there anything about this content that’s unique? Would a reader choose this over anything other blog post?
4. Is the content difficult to consume? Are their sub-heads to break things up? Are paragraphs short and easy to read?
5. Can people consume this content on any device or screen? Is it truly accessible to everyone?
6. Does this content inspire trust? Would readers feel doubtful after reading this?
7. Does the content give readers something in return for their time? Do they feel as if they received proper value for the cost of their time?
 

Content Is Its Own Experience

 

Rollercoasters, weekend hiking trips, concert festivals and visiting new countries are experiences. However, content should be its own experience. It’s rare to find content that leaves you feeling like you just had a unique experience.

 

It doesn’t have to incredibly life changing. Maybe it could be like trying your new favorite food for the first time. The idea is to create a memorable experience. This is what UX is all about. UX design attempts to take something bland and boring and turn it into an engaging experience that keeps people coming back for more.

 

This is why some blogs never have to go viral to succeed. They just continue to create content with UX in mind. Each piece stands on its own and makes readers want to keep coming back to see what’s next.

 

Naturally, this doesn’t just apply to blog posts. The same holds true for videos, infographics, email newsletters and any other type of content you might want to create.

 

Creating An Emotional Connection

 
Emotional Connection
 

Didn’t that image make you just want to hug and squeeze the cute little penguins? Who wouldn’t! That’s the kind of emotional connection your content needs to create.

 

People are naturally emotional. You could give them facts for hours, but until you say that one thing that connects them emotionally to your product, they might never buy.

 

This is why so many articles and blog posts have an image with them. It instantly grabs attention and the reader is already forming an emotional connection before they’ve read anything more than your headline. Hence, the penguin picture. Before you even read what was below it, the image had affected you on an emotional level, even if just a little.

 

Use your content to go beyond marketing. Create that connection by appealing to their problems. Give them answers to questions that constantly plague them. By catering you content to their needs and focusing on their experience, you not only build an emotional connection, but build trust as well.

 

It’s a win-win for everyone. You’re still marketing, but instead of it feeling like an annoying telemarketer, it feels more like a friend gently suggesting a product. Which would be more effective for you?

 

Give Readers A Reason To Stay

 

Once you’ve created that emotional connection, you’re not done. A romance novel is full of emotion, but it’s the underlying plot that makes readers stay. Your content needs a plot. This goes back to the value part of UX. Your content must provide value. This doesn’t mean begging them to download a free ebook or contacting you for more information.

 

Instead, give them step-by-step guidance on how to tour Paris like a local. You might casually mention your translation app for better understanding French. Instead of just pushing the benefits, you’re giving readers true value. You’re helping them have a better vacation in Paris. Instead of just seeing the usual sites, you’re giving them an insider’s look.

 

It’s this type of content that makes readers trust your business and want to see what else you have to give them. It may take several pieces of content before they make a purchase. They may also decide to never make a purchase. However, they might just help your content go viral.

 

Understanding The Power Of Viral

 

Who hasn’t wanted their content to go viral? It’s actually easier than you might think. When you create content with UX in mind, you’re creating potentially viral content. For content to go viral, it has to engage the reader. Creating content that serves as an experience is engaging.

 

This leads to people sharing the content with others. Even if they don’t buy, the people they share it with might. Think of it as organic marketing just by following UX design principles with your content. Keep the User Experience Honeycomb with you the next time you create a blog post, article or video and you’ll see that while content marketing is dead, content itself is very much alive.

 

Excerpt: Forget everything you know about content marketing because content marketing is dead and gone. To succeed, think of the user and start creating content with UX in mind.

 
Author Bio:
eric-czerwonka-buddy-punch

Eric Czerwonka is an entrepreneur and co-founder of Buddy Punch, an employee time tracking software company founded in 2013 that provides employee management solutions for any small and large companies alike – anyone with employees from startups right to corporations and anyone with a remote team to manage.

 

In the future, Eric hopes to continue to fit each problem with the correct solution through the use of technology as well as innovation. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison.

How small business can improve website traffic fast?

 

How small business can improve website traffic fast?

 

Sustaining your presence in the world of internet is a landscape that is essential for the business to survive. But this may seem challenging to a unit that not heavily expanded and also has a limited budget. Latest research shows that around 17% of small businesses tend to be active on digital marketing means and have adopted the SEO techniques. In other words, it means that majority of the units are missing out on opportunities of growth and survival.

 

At this point of time when you are forced to think that effective marketing is out of your budget, and is only for huge companies you just missed out on the techniques of the Search Engine Optimization and digital marketing that may turn to be your biggest investment, especially for the business that you need to expand.

 

While you are a small business, you may think that it is not possible for you to compete with the big brands, but there are various SEO techniques that you can use to improve your rankings and make your business a strong contender. Below mentioned are a few techniques to follow.

 

• Secure business listings on Google My business:

 

Google My business is one of the tools that is useful for small businesses, also it can be said that it is specially designed for local business. Getting listed on My Business by Google permits you to avail the details about your company online, like description, services, contact information and photos. Also ensure that these details of your name, address and phone number remain constant across all the online platforms.

 

• Focus on Long-Tail Search Queries:

 

Long-tail keywords tend to be more of a profitable idea for the search engine rankings of small businesses. What one can for keyword optimization is focus on specific, longer search queries that give an easy representation of the customer intending to buy the product.

 

• On page Optimization Techniques:

 

Optimizing on page has several of the components to be considered such as title tags, Meta descriptions and speed of the page. All of these factors affect the overall search engine ranking of your webpage. Ensure that every page on your website has a unique title tag and Meta description that involves presence of keywords and also delivers an accurate and informational description of the page. With the help of these, you can see that the search engine delivers the content to the correct users. Factors such as page speed are also considered by search engines such as Google while they rank the content of the webpage. If the page of the website takes much of time to load, then there are chances that user may not have enough patience to wait and watch the content on it. They will return back to the search results and continue their search on websites that quickly delivers them the answer to their question. Good loading speed will enhance the user experience and also reduce the bounce rate of your web page.

 

• Ask for reviews:

 

The technique of asking reviews is particularly useful for small businesses. Google considers the review mentioned while it ranks the website. The more the amount of positive review, the higher the rank your website or business may receive. Always ensure to encourage your customer to add reviews on your website, and also promote your product after the purchase.

 

• Link Building:

 

One way that you can choose to improve your ranking on the search engines is that you can show that you are an authority in your field. More the amount of high quality, relevant website links on your page, more is the amount of authority that your business or website may receive. In order to create more backlinks, all you need to do is create localized and relevant content and send it to the target market. This means you can write guest post, get along in local events or sent pages to the relevant directories.

 

Conclusion

 

Utilizing the techniques of Search Engine Optimization will offer you a landscape of benefits that can be availed by your business. These benefits are worth your investment. SEO will not provide instant results for your business, but what it will do is build a strong platform for expansion of your business in future.

 
Author Bio:
 

Sweety Sorathiya is part of Digital marketing team at GR Imagine working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Social media services in ahmedabad.

7 Quick and Easy Ways To Your Social Media Following

 

7 Quick and Easy Ways To Your Social Media Following

 

Being a digital marketer is not at all easy. It’s not about putting random posts online or trying to spam your customers with useless content. It is about connecting effectively with the people and giving greater exposure to your products and services. As the internet becomes the domain of the common citizen where he/she spends most of his time, there can be no other place where you can increase the exposure of your company. It also helps to improve the image of your company and gives the interactive vibe, making customers feel that your company is much more approachable and friendly.

 

However, in order to increase your brand exposure, you need to have a good social media following. It’s not enough to amass a large number of likes on your post. The likes should have substance, that is, people should be intrigued and not just casually ignoring your content. People need to feel that this product is indeed something worth taking out the time and checking it out on in the virtual world. And for that, there are a Couple Of Tips you can follow.

 

Here are 7 easy methods to increase your social media following and giving the exposure your brand actually deserves:-

 

1. Do proper blogging

 

Yes, you may sneer and laugh, but when your blog produces good content; people automatically tend to look up to your opinions and trust them without any afterthought. Make your reputation solid and trustworthy, so that you can publish related content and rake in the customers. Publish good well-curated blogs which increase your standards and make you an instant hit among the people.

 

2. Provide proper content

 

The level of your blogs should always be high. You cannot slip up and publish any mediocre content on your website. It will be a negative influence of the customers and increase your field of exposure.

 

3. Connect and collaborate with other digital marketing executives

 

Sometimes, getting a good social media following on your own is very difficult. But if you really want to do well, you can always look for a little help. Connect with other well-known social media influencers and do a product review together, this will bring in a larger customer base which will start to follow and look you up in their daily travels in the digital plane.

 

4. Use various kinds of tools to bring up your social media division

 

Your social media division will require a lot of hard work and quite some effort in order to be connected to a huge customer base. But with the improvement in technology, you can have an easier life. Starting from using live stream to connect to various kinds of feedback apps, many other tools of the internet will come in handy while increasing your social media following.

 

5. Send proper emails

 

There is no dearth of emails a company executive can send in order to secure your attention for the product. However if you want to be different, you will have to rise above the rest of them. Send good emails with proper concise content, attractive deals, intriguing offers, so that you don’t make it to the trash box in one go.

 

6. Optimize your posts

 

Share your posts and tweets in a way that they have relevance with old posts hence, successfully keeping your company in a good loop.

 

7. Start a trend or create a contest

 

People love to apply online games and contests. Take advantage of the customer base’s vanity to create a trend they will want to follow or a game they would love to join.

 
About The Author
 

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Social Media Agency Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

6 Innovative Tips that Help Your Social Media Audience Research

 

6 Innovative Tips that Help Your Social Media Audience Research

 

Are you struggling in choosing the appropriate audience using social media?

 

Statistics reveal that 14% of Americans switch their mind about an issue because of something they perceived on social media. You should research the appropriate audience for the convincing process to buy the products or services will be easy. Evolving up with an exact strategy to choose the audience will help to build a strong online presence for the brands on social media platforms.

 

Be precise when setting the goals you want to achieve. It takes time to generate traffic & increase sales on social media.

 

1. Identify Your Buyer Persona

 

At first, let’s gear up about entering into social media platforms for commercial purposes. The primary characteristics of the potential customers have to be identified to determine the perfect audience.For large brands operating across the worlds, choosing the customers from millions of people is a big deal. Building a buyer persona is an important chapter to be done in the marketing since the people are diverse. The personal approach is required to gain the attention of the customers. If your business is large and struggling to create the persona, then it requires dividing of the audience into smaller groups to build a persona profile for each. Though it requires more effort and time, the engagement would be better and you can save the time.

 

2. Research How Users Interact with Brands

 

It’s essential to understand the targeted customer’s social media inclinations. To achieve the milestone of success in social media, behavior & interaction with brands of the targeted customer is required. Referring to the famous quote “Your brand is a story unfolding across all customer touch points.” by Jonah Sachs the entrepreneur and designer. So analyzing the way the user or the targeted customer interacts with the brand is important.

 

3. Determine Your Social Media Audience Size

 

Nowadays, all social media platform has a search option used to find the target audience. Twitter has an advanced search option whereas LinkedIn allows you to search by names, email, keywords etc. Another tool used for estimating the size of the audience on Facebook is Facebook’s Business Manager. It enables you to conduct immediate market research.

 

For example, if you want to reach women in Houston between the ages of 20 to 50 who love dark chocolate cookies, Facebook Business Manager will tell you that 50,000 users match your criteria. Now you can start working with the selected audience to generate leads.

 

Another option is to begin by focusing on a narrower niche, examining different marketing strategies, and slowly showing your content to a wider audience.
Some additional tools to work with Twitter are:

 
● Followerwonk.
● TweetReach.
● Twazzup.
● Twitonomy.
 

You should also consider social media tools like Hootsuite that integrates Facebook, Twitter, Instagram, LinkedIn, YouTube, and more that enable you to maintain multiple platforms in one place.

 

4. Survey Your Customers

 

You can research the prefered audience deeply by using relevant surveys in accordance over each audience category.

 

Here are some necessary tips for creating a survey:

 
● Include puzzles that will be compelling to your audience.
● Use understandable language.
● Three to five questions that take less than 2 or 3 minutes is more than enough for a survey.
● Keep at least a couple of questions that let the audience say what they think.
● Make participation more attractive, including special bonus, discounts that drive the user to buy the products.
 

5. Research Your Audience Using Messengers

 

Despite the exponential growth of trending social messaging apps like WhatsApp, Telegram, Messenger, Viber, and WeChat, marketing specialists are not in a hurry to experiment with these platforms. According to the recent study of the buffer, only 20% of the marketers have utilised the messaging apps for marketing. You can stand ahead of the competitors by starting focusing on the messengers that allow users to have access to the brand to ask queries, buy goods & services, review etc.

 

6. Connect with Your Customers

 

Once you are done with the survey results, it’s time to leverage that knowledge to build a stronger brand presence on social media. You need to develop a well created out content plan and social media calendar, including posts for holidays, sales, special offers, and other events. Scheduling the post by analyzing the time spent by the day users is essential. Promoting your stream of business is not a straight road since the platforms & user trends are changing day-to-day. With multiple experiments, you will get the knowledge of how it works, & every new marketing campaign will achieve the success rate.

 

Conclusion:

 

Hence you might have understood how to research your social media audience. Try to implement the above-mentioned tips and achieve the success rate of your business in digital space.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

How To Be Creative with Your Email Campaign?

 

How To Be Creative with Your Email Campaign?

 

Email marketing is still one of the most tried and tested pillars of digital marketing, and ways to reach customers.

 

Different marketing trends have come and gone, but email marketing still stands as a steady source of traffic and conversions.

 

According to Campaign Monitor, email marketing delivers an ROI of 3,800 percent meaning about $38 are made for each $1 spent in an email campaign.

 

Drumming up inspiration for new ideas isn’t easy either, but, with the same routine, your email campaigns tend to have stale content, become flat, and the performance suffers.

 

There are many tools and creative ideas you can use to get the wheels turning again, inspire, and improve your next email campaigns.

 

What follows are some creative and interactive ideas you can use in the never-ending fight to stay fresh, while keeping your audiences engaged.

 

You can pick what appeals to your own audiences and put your own spin on them.

 

1. Try new things

 

The fear of the unknown is real, especially when you’re not sure how your audience will take your new spin on email marketing.

 

However, not everyone gets it right at their first try so there’s need to iterate, improve, and adapt.

 

As long as you know your audience, and focus on each individually, you can try out new things and bring your email campaigns alive.

 

2. Observe punctuality and spark their interest

 

Bringing traffic and conversions remain the top challenges for any business. Email campaigns are driven to aid these.

 

Maintain strict schedules for your campaigns to make these more effective.

 

People tend to wait eagerly for future editions of different content types, so why not emails? Keep your content interesting and if it appeals to your audience, they’ll yearn for the next one all the time.

 

Set a date, topic, and theme, and stick to this routine. It makes your campaign seem reliable.

 
Observe punctuality and spark their interest
 

3. Animate, Animate, Animate

 

GIFs are probably one of the most popular animated tools you can use in your email campaigns. They’ve become building blocks on the web and are interactive, fun and engaging.

 

They blend anywhere, cost almost nothing, and can deliver powerful messages easily, as they draw the attention of your audiences.

 

Find GIFs that represent what you want to communicate or convey. Improve your email campaigns by designing them creatively. Recipients love to see something different all the time.

 

4. Use imagery

 

We cannot overstate the fact that a picture is worth a thousand words. But this doesn’t just mean picking any image and pasting it to your campaign.

 

Find images that work and that would perform better, then make iterations while gauging performances of the content.

 

These constant alterations ensure that you reach the best conversion rates from your email campaign.

 
Use imagery
 

5. Add social proof

 

There’s nothing like free marketing and more so from user reviews. These boost your popularity, giving users opportunities to chime in while sharing what they think.

 

Positive user reviews help spread the praise from others about your brand. You can check out social media channels like Twitter or Facebook and others to pick a few positive reviews and use them in your email campaigns.

 

This is a great way to do it as getting people to write reviews isn’t easy – not many are willing to do it.

 

6. Video

 

You cannot underestimate the power of video content.

 

Showcasing videos in your email marketing campaigns increases engagement and interest in users, helping the emails get better performance, while reaching a wider audience.

 

Embed videos but make sure they’re as easy to play as possible, by setting them up to play once readers click the play button. Videos help increase overall value and engagement metrics.

 

Conclusion

 

Email marketing is both powerful and can deliver conversions affordably. If you want better performance and results from your campaigns, don’t stay in the rut.

 

Use these and other ways to format and/or present your email content so your campaigns don’t stagnate.

 

Get innovative and deliver emails reliably to keep your audience tuned in to your brand regardless of the clutter and noise around them.

 
Author Bio:
 

Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts. She is long associated with Mofluid.

5 Tips To Create Successful Digital Transformation Business Strategies

 

5 Tips To Create Successful Digital Transformation Business Strategies

 

Digital Transformation? Have you heard it or read about it somewhere? If you are a C-Suite executive, you might surely be able to relate to it because it is one of the hottest topics under discussion among C-Suite executives these days. A survey conducted by Lopez research bright to light a startling fact that almost 60% companies agrees that their digital transformation efforts are moving at a slow pace.

 

Digital transformation is no walk in the park for any company. It requires you to move people, processes and lay the foundation for technological change while ensuring that company keeps functioning at an optimum level. Let me explain it with an example. For instance, Amazon wants to continue its domination in E-commerce space so it will have to keep on reshaping its store based on how the future of E-commerce will look like.

 

TaskQue, a task management software shared a useful article that help you keep pace with rapidly changing technology trends. The same formula also applies on all the industries so irrespective of which industry your business lies in, the more adaptive you are to change the better it for your business. As they say, “Change is the only constant.”

 

Here are five sure fire tips that will help you create a winning digital transformation strategy for your business.

 

1. Focus on Delivering Personalized Experiences

 

Every user is different and has a different intent. If a thing satisfies one customer that does not mean that it will do the same for others. When you are digitally transforming your company, you need to keep that in mind. Cloud makes digital transformation easier. Apart from cloud’s ability to scale, flexibility and ability to deliver new business models, you can also use it to personalize experiences, which your users are demanding these days. With useful data and actionable insights, you can gain context that will help you personalize the experience in a way that users will love.

 

2. Keep An Eye On Behavioral Changes

 

When you are going for digitally transforming a company, you will change the process or modify it then, you expect better results from it as compared to your previously implemented processes. Don’t expect your new processes to deliver results overnight. You need to be patient and persist with the new process for a long time for it to deliver results.

 

To ensure smoother transition, you have to make sure that you keep a close eye on behavioral changes. The way the behavior of the users change will tell you whether they are happy with the new processes or dissatisfied with them. Considering the behavioral changes, you should create a simplified process that can easily be repeated.

 

3. Avoid Centralization When It Comes to Data

 

With so much data on our plates, efficient data management is at the heart of successful digital transformation. With data coming from multiple sources, universal data ocean or lake concept somewhat seems impracticable in today’s digital world. Data management challenges includes the risk of security breaches when moving data from one place to another, copying data and making sure it is in the right shape but all these can be overcome with the right tools. You don’t need to worry about centralizing your data anymore. With ERP systems and BI tools, you can easily integrate data and manage it effectively without going for data centralization.

 

4. Create New User Experiences Catering to User Expectations

 

Few years back, user experience designers used to focus more on UX design optimized for touch, app store and smaller screen. Today, things have changed dramatically, and the focus is slowly shifting towards conversational and voice-based user interfaces, digital overlays with augmented reality and virtual reality. Throw in new input methods such as pen and gesture into the mix and you have a daunting challenge on user experience designers’ hands. The best way to overcome this hurdle is to create new user experience based on user demands.

 

5. Harness the Power of Supply Chain Data

 

Companies interested in delivering a great customer experience should take advantage of supply chain data. Sadly, sales and customer service professional don’t have access to supply chain data, which is why they could not fix supply chain related problems that customers face. This may include anything from finished goods inventory, availability and transportation timelines. You can easily fix all these issues by connecting them to CRM system. This will enable the employees to deliver useful insights to customer regarding any issue they might be facing and also tell them how long it will take to resolve this issue. This can cool down and angry customer and keep them hopeful and informed.

 

Which digital transformation business strategies do you use and why? How do you digitally transform your company? Feel free to share it with us in the comments section below.

 
About Author:
 

Irfan Ak is a digital marketing manager of Branex – a Toronto web design company & a guest blogger on various websites. He helped many companies with my strategies and services. He is also has worked with various other brands and created value for them.