6 Innovative Tips that Help Your Social Media Audience Research

 

6 Innovative Tips that Help Your Social Media Audience Research

 

Are you struggling in choosing the appropriate audience using social media?

 

Statistics reveal that 14% of Americans switch their mind about an issue because of something they perceived on social media. You should research the appropriate audience for the convincing process to buy the products or services will be easy. Evolving up with an exact strategy to choose the audience will help to build a strong online presence for the brands on social media platforms.

 

Be precise when setting the goals you want to achieve. It takes time to generate traffic & increase sales on social media.

 

1. Identify Your Buyer Persona

 

At first, let’s gear up about entering into social media platforms for commercial purposes. The primary characteristics of the potential customers have to be identified to determine the perfect audience.For large brands operating across the worlds, choosing the customers from millions of people is a big deal. Building a buyer persona is an important chapter to be done in the marketing since the people are diverse. The personal approach is required to gain the attention of the customers. If your business is large and struggling to create the persona, then it requires dividing of the audience into smaller groups to build a persona profile for each. Though it requires more effort and time, the engagement would be better and you can save the time.

 

2. Research How Users Interact with Brands

 

It’s essential to understand the targeted customer’s social media inclinations. To achieve the milestone of success in social media, behavior & interaction with brands of the targeted customer is required. Referring to the famous quote “Your brand is a story unfolding across all customer touch points.” by Jonah Sachs the entrepreneur and designer. So analyzing the way the user or the targeted customer interacts with the brand is important.

 

3. Determine Your Social Media Audience Size

 

Nowadays, all social media platform has a search option used to find the target audience. Twitter has an advanced search option whereas LinkedIn allows you to search by names, email, keywords etc. Another tool used for estimating the size of the audience on Facebook is Facebook’s Business Manager. It enables you to conduct immediate market research.

 

For example, if you want to reach women in Houston between the ages of 20 to 50 who love dark chocolate cookies, Facebook Business Manager will tell you that 50,000 users match your criteria. Now you can start working with the selected audience to generate leads.

 

Another option is to begin by focusing on a narrower niche, examining different marketing strategies, and slowly showing your content to a wider audience.
Some additional tools to work with Twitter are:

 
● Followerwonk.
● TweetReach.
● Twazzup.
● Twitonomy.
 

You should also consider social media tools like Hootsuite that integrates Facebook, Twitter, Instagram, LinkedIn, YouTube, and more that enable you to maintain multiple platforms in one place.

 

4. Survey Your Customers

 

You can research the prefered audience deeply by using relevant surveys in accordance over each audience category.

 

Here are some necessary tips for creating a survey:

 
● Include puzzles that will be compelling to your audience.
● Use understandable language.
● Three to five questions that take less than 2 or 3 minutes is more than enough for a survey.
● Keep at least a couple of questions that let the audience say what they think.
● Make participation more attractive, including special bonus, discounts that drive the user to buy the products.
 

5. Research Your Audience Using Messengers

 

Despite the exponential growth of trending social messaging apps like WhatsApp, Telegram, Messenger, Viber, and WeChat, marketing specialists are not in a hurry to experiment with these platforms. According to the recent study of the buffer, only 20% of the marketers have utilised the messaging apps for marketing. You can stand ahead of the competitors by starting focusing on the messengers that allow users to have access to the brand to ask queries, buy goods & services, review etc.

 

6. Connect with Your Customers

 

Once you are done with the survey results, it’s time to leverage that knowledge to build a stronger brand presence on social media. You need to develop a well created out content plan and social media calendar, including posts for holidays, sales, special offers, and other events. Scheduling the post by analyzing the time spent by the day users is essential. Promoting your stream of business is not a straight road since the platforms & user trends are changing day-to-day. With multiple experiments, you will get the knowledge of how it works, & every new marketing campaign will achieve the success rate.

 

Conclusion:

 

Hence you might have understood how to research your social media audience. Try to implement the above-mentioned tips and achieve the success rate of your business in digital space.

 
Author Bio:
 

Fazeela is a Digital Marketing Executive at Bright Bridge Infotech and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

How To Be Creative with Your Email Campaign?

 

How To Be Creative with Your Email Campaign?

 

Email marketing is still one of the most tried and tested pillars of digital marketing, and ways to reach customers.

 

Different marketing trends have come and gone, but email marketing still stands as a steady source of traffic and conversions.

 

According to Campaign Monitor, email marketing delivers an ROI of 3,800 percent meaning about $38 are made for each $1 spent in an email campaign.

 

Drumming up inspiration for new ideas isn’t easy either, but, with the same routine, your email campaigns tend to have stale content, become flat, and the performance suffers.

 

There are many tools and creative ideas you can use to get the wheels turning again, inspire, and improve your next email campaigns.

 

What follows are some creative and interactive ideas you can use in the never-ending fight to stay fresh, while keeping your audiences engaged.

 

You can pick what appeals to your own audiences and put your own spin on them.

 

1. Try new things

 

The fear of the unknown is real, especially when you’re not sure how your audience will take your new spin on email marketing.

 

However, not everyone gets it right at their first try so there’s need to iterate, improve, and adapt.

 

As long as you know your audience, and focus on each individually, you can try out new things and bring your email campaigns alive.

 

2. Observe punctuality and spark their interest

 

Bringing traffic and conversions remain the top challenges for any business. Email campaigns are driven to aid these.

 

Maintain strict schedules for your campaigns to make these more effective.

 

People tend to wait eagerly for future editions of different content types, so why not emails? Keep your content interesting and if it appeals to your audience, they’ll yearn for the next one all the time.

 

Set a date, topic, and theme, and stick to this routine. It makes your campaign seem reliable.

 
Observe punctuality and spark their interest
 

3. Animate, Animate, Animate

 

GIFs are probably one of the most popular animated tools you can use in your email campaigns. They’ve become building blocks on the web and are interactive, fun and engaging.

 

They blend anywhere, cost almost nothing, and can deliver powerful messages easily, as they draw the attention of your audiences.

 

Find GIFs that represent what you want to communicate or convey. Improve your email campaigns by designing them creatively. Recipients love to see something different all the time.

 

4. Use imagery

 

We cannot overstate the fact that a picture is worth a thousand words. But this doesn’t just mean picking any image and pasting it to your campaign.

 

Find images that work and that would perform better, then make iterations while gauging performances of the content.

 

These constant alterations ensure that you reach the best conversion rates from your email campaign.

 
Use imagery
 

5. Add social proof

 

There’s nothing like free marketing and more so from user reviews. These boost your popularity, giving users opportunities to chime in while sharing what they think.

 

Positive user reviews help spread the praise from others about your brand. You can check out social media channels like Twitter or Facebook and others to pick a few positive reviews and use them in your email campaigns.

 

This is a great way to do it as getting people to write reviews isn’t easy – not many are willing to do it.

 

6. Video

 

You cannot underestimate the power of video content.

 

Showcasing videos in your email marketing campaigns increases engagement and interest in users, helping the emails get better performance, while reaching a wider audience.

 

Embed videos but make sure they’re as easy to play as possible, by setting them up to play once readers click the play button. Videos help increase overall value and engagement metrics.

 

Conclusion

 

Email marketing is both powerful and can deliver conversions affordably. If you want better performance and results from your campaigns, don’t stay in the rut.

 

Use these and other ways to format and/or present your email content so your campaigns don’t stagnate.

 

Get innovative and deliver emails reliably to keep your audience tuned in to your brand regardless of the clutter and noise around them.

 
Author Bio:
 

Sam Zaman loves to write on technology & related stuff. Ecommerce, mobile and internet marketing equally drive her interest. Likes gardening and experimenting with new recipes. An avid reader and absolutely mad @bout donuts. She is long associated with Mofluid.

5 Tips To Create Successful Digital Transformation Business Strategies

 

5 Tips To Create Successful Digital Transformation Business Strategies

 

Digital Transformation? Have you heard it or read about it somewhere? If you are a C-Suite executive, you might surely be able to relate to it because it is one of the hottest topics under discussion among C-Suite executives these days. A survey conducted by Lopez research bright to light a startling fact that almost 60% companies agrees that their digital transformation efforts are moving at a slow pace.

 

Digital transformation is no walk in the park for any company. It requires you to move people, processes and lay the foundation for technological change while ensuring that company keeps functioning at an optimum level. Let me explain it with an example. For instance, Amazon wants to continue its domination in E-commerce space so it will have to keep on reshaping its store based on how the future of E-commerce will look like.

 

TaskQue, a task management software shared a useful article that help you keep pace with rapidly changing technology trends. The same formula also applies on all the industries so irrespective of which industry your business lies in, the more adaptive you are to change the better it for your business. As they say, “Change is the only constant.

 

Here are five sure fire tips that will help you create a winning digital transformation strategy for your business.

 

1. Focus on Delivering Personalized Experiences

 

Every user is different and has a different intent. If a thing satisfies one customer that does not mean that it will do the same for others. When you are digitally transforming your company, you need to keep that in mind. Cloud makes digital transformation easier. Apart from cloud’s ability to scale, flexibility and ability to deliver new business models, you can also use it to personalize experiences, which your users are demanding these days. With useful data and actionable insights, you can gain context that will help you personalize the experience in a way that users will love.

 

2. Keep An Eye On Behavioral Changes

 

When you are going for digitally transforming a company, you will change the process or modify it then, you expect better results from it as compared to your previously implemented processes. Don’t expect your new processes to deliver results overnight. You need to be patient and persist with the new process for a long time for it to deliver results.

 

To ensure smoother transition, you have to make sure that you keep a close eye on behavioral changes. The way the behavior of the users change will tell you whether they are happy with the new processes or dissatisfied with them. Considering the behavioral changes, you should create a simplified process that can easily be repeated.

 

3. Avoid Centralization When It Comes to Data

 

With so much data on our plates, efficient data management is at the heart of successful digital transformation. With data coming from multiple sources, universal data ocean or lake concept somewhat seems impracticable in today’s digital world. Data management challenges includes the risk of security breaches when moving data from one place to another, copying data and making sure it is in the right shape but all these can be overcome with the right tools. You don’t need to worry about centralizing your data anymore. With ERP systems and BI tools, you can easily integrate data and manage it effectively without going for data centralization.

 

4. Create New User Experiences Catering to User Expectations

 

Few years back, user experience designers used to focus more on UX design optimized for touch, app store and smaller screen. Today, things have changed dramatically, and the focus is slowly shifting towards conversational and voice-based user interfaces, digital overlays with augmented reality and virtual reality. Throw in new input methods such as pen and gesture into the mix and you have a daunting challenge on user experience designers’ hands. The best way to overcome this hurdle is to create new user experience based on user demands.

 

5. Harness the Power of Supply Chain Data

 

Companies interested in delivering a great customer experience should take advantage of supply chain data. Sadly, sales and customer service professional don’t have access to supply chain data, which is why they could not fix supply chain related problems that customers face. This may include anything from finished goods inventory, availability and transportation timelines. You can easily fix all these issues by connecting them to CRM system. This will enable the employees to deliver useful insights to customer regarding any issue they might be facing and also tell them how long it will take to resolve this issue. This can cool down and angry customer and keep them hopeful and informed.

 

Which digital transformation business strategies do you use and why? How do you digitally transform your company? Feel free to share it with us in the comments section below.

 
About Author:
 

Irfan Ak is a digital marketing manager of Branex – a Toronto web design company & a guest blogger on various websites. He helped many companies with my strategies and services. He is also has worked with various other brands and created value for them.

7 Effective Steps For Successful Social Media Utilization For Digital Marketing

7 effective steps for successful Social Media Utilization for Digital Marketing

7 Effective Steps For Successful Social Media Utilization For Digital Marketing

 

Introduction

 

The popularity of social media is not just limited to personal usage. Today social media has become one of the most important media for the business promotion. The reasons are simple and straight, SM has a huge pool of users and has far better reach than any other medium available today. It is because of the same reason that today, major companies are focusing and emphasizing on social media for their brand or product promotion.

 

Well, initially the question that was asked by business businesses was, “why should our business be on social media?”. Which is now being replaced by “How can our business grow in social media?” As vital as social media marketing is for any business to stay ahead in the curve, it equally important to understand how will you implement the strategies for the scope of better monetizing opportunities.

 

To give you a clear idea on how to use social media for improving the opportunities of generating better profit from your business, below are some steps that every business shall follow to have a broader view of the opportunities-efforts spectrum;

 

Make an audit of your current social media presence

 

Before you start planning your strategies to bring your business into social media marketing, you should first check that what’s your business’ current status on various social media platform. This will help you to understand that how much efforts you have to put to reach up to your desired level. To do so you can follow certain steps mentioned below.

 

Which you are currently active on?

 

Facebook, LinkedIn, Instagram, or Tumblr, there are many social media platforms available today where you can promote your business as a digital marketing practice. What you need to do is, you need to analyze that which social media platform shall support your strategies in most efficient manner.

 

Make a list of the platforms that you want to promote your business on and check the reach of these platforms to get the best out of your strategies.

 

Are your networks optimization friendly?

 

When you select a platform for social marketing, make sure that the particular platform is optimization friendly, especially for images, videos and photos. This shall enable you to have a better plan when you are stepping into social media marketing.

 

Which platform will offer you the desired value?

 

As discussed above, while selecting the correct medium for social media marketing, do some research that which platform shall provide you the best value of your investment. Investments can be in the terms of money, or time. So take your time and analyze that which platform shall provide you the best value of your investments.

 

Which platform will offer you the desired value?

 

When you are planning down your social media strategies for digital marketing, make sure you are crystal clear about the audience you want to target. While preparing the strategies, it is really important to understand what percent of your targeted audience is active on which platform. You have to identify, your customer on following parameters.

 
– Location
– Job Title
– Income
– Pain Points (that your business can solve)
– Most Used Social Network
– Age
 

Let’s be practical, it’s of no use to hire one of the best marketers if you are not sure about the genre of customers you want to target. If you do so, most likely you are bound to waste your time, resource, and most importantly, your money.

 

Make an impact with a social media statement

 
Make an impact with a social media statement
 

In the words of Dan Schawbel–“What makes you weird, makes you unique and makes you stand out.” Which means to be unique, make a unique identity for your brand on social media. Come up with some catchy statement or taglines specifically for social media platform. A statement that defines your brand and catches the eyes of the viewer. This mission statement will drive your future goals on social media platforms. Make sure that your statement marks your presence over the platform. This will impact your future social media campaigns and will help you drive more leads for your business. It is also very important that you keep the genre of the audience/customer in mind while framing the mission statement.

 

For example, you can come up with a statement like “to use social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” This statement will represent your brand on the social media platform and will make it simpler and clearer than what you should create and what you should offer.

 

Identify the major KPIs to improve your status

 

As it is said “if you cannot measure it, you cannot improve it”, which holds true in the sector of social marketing also. How are you going to measure, whether or not your efforts are paying off? And, let us remind you, we are not talking about merely gaining more followers, we are talking about making money. In order to monitor your progress and where do you stand with your social media campaign, you should identify certain matrices that can visually represent your efforts.

 
Some such KPIs are;
 
Conversion Rate:It is defined as the ratio of the number of visitors who viewed your social media post to the number of people who landed on your website.
 
Time Spent on website:This matrix defines the total time a user stays on your website.
 
Reach:In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.
 
Brand Mentions:This defines the number of times your brand name used as the keyword in your social media post.
 
Sentiment:This matrix categorized the viewer’s comments on the basis of the sentiments they are expressing. The viewer can be happy, satisfied or irate.
 
Total Shares:It is the number of shares that your post gets on various social media campaigns.
 

Curate an engaging content

 

Remember, content is the king. Be it any sort of marketing, like social media marketing, content marketing or any digital marketing medium, the prime requisite is an engaging content. Try to curate a content that engages the viewer in some sort of conversation. Ask questions, this will help you to understand your customer better. And also help you to plan your social media campaigns.

 

However, it has been observed that most of the organizations directly jump to this step, which again takes their efforts to vain. The best practice is to follow the above-mentioned steps i.e, know your customers, make a mission statement, identify the KPIs and then finally then create the content for your viewers.

 

Well, now here’s the fun part, when you are aware of the genre you are targeting, and a crystal clear idea about what you will pitching in your content, armed with this information you can actually connect with your viewers and engage them with your content. So what actually falls under the category of “CONTENT”? below are some examples:

 
– Images
– Videos
– Blog posts
– Newsletters
– Info graphics
– eBooks
– Testimonials
 

The list can go on and never end, however, make sure that the form of content you’re curating, it matches and aligns with the mission statement you created. Or, in simple words, the content should reflect the ideas and services you willing to offer. Keep this in mind that content is the fuel that keeps the social media marketing for any brand up and running. So it’s really important to have a quality and engaging content.

 

Make an investment in social media management tool

 

To boost your marketing campaigns, it always a plus to make some investments in some of the social media management tools. These tools can help the marketers to boost the productivity of the websites and scale the efforts in a much simpler manner. Also, these tools help you to align the social media strategies with the content calendar. Such tools allow to you schedule your posts in accordance with the mission statement you curated and services you shall be offering to the client.

 

Track it, analyze it and optimize it

 

This is the most important step to have a successful social media marketing strategy. Even the best marketers in the social media marketing sector rely on error and trial method. It might seem quite basic but, tracking the derived results, analyzing the data utilized and making tweaks in the efforts to get optimize it accordingly is highly crucial.

 

Every above-mentioned step should be reanalyzed and re-evaluated once you’ve derived results from them. Make some changes if you are not getting the desired results and re-do the steps and have a successful social media marketing campaign.

 

Author’s take

 

A social media marketing strategy is not a onetime thing. It requires constant work, constant tweaks if any come up. So, at last, we would suggest that, get out there, create a social media strategy, start tracking the results, and start optimizing as you grow in social media platforms.

Author’s Bio

Nick Piolotto is a software engineer and content writer who enjoy creative copyrighting in digital marketing and software development. He is writer by the day and reader by night.