How Email Marketing Can Boost Sales of a Business?

 

How Email Marketing Can Boost Sales of a Business?

 

As a business owner, it can be overwhelming to choose an effective marketing strategy to invest in. Especially when you have never-ending ways to promote your business on social media, blogging sites or even publish press releases to share the news with your loyal audience. Nonetheless, according to recent studies, more and more customers are interested in receiving their marketing materials through emails, making email marketing one of the most useful and result-oriented strategies for businesses.

 

Email Marketing offers the easiest ways to boost your business even better than other channels. You can expect impressive ROI as newsletters present better options for customization than social media platforms. Moreover, there are over 3.45 email accounts out there. So, considering email marketing as a sales booster strategy can be a great idea for your business.

 

Email marketing is also a budget-friendly option than other marketing strategies. A social media ad or Google ad will cost you a few bucks or more after every click. Email marketing requires less investment than that. Moreover, you have the freedom of automating newsletter campaigns with a low budget. Therefore, email marketing seems a better option to boost your business sales. Let’s how email marketing will do that for you.

 

Email Marketing can drive your business sales. Let’s see ‘how’?

 

When it comes to set your marketing goals, you expect your emails to pay off in sales. To bring increased sales, you need to share the most relevant information about your company or brand by using emails so that customers can understand the value of your products and services. That leads to increased sales.

 

But do you know what kinds of emails can bring in the sales? One of the best ways to boost your sales via email marketing is to know the variety of emails that you can send to your customers. Let’s discuss, which types of emails can be effectively used to drive your sales. Please take a look.

 

Promotional Email

 

A promotional email is a kind of commercial broadcast that is used to offer incentives with the purpose of increasing sales and revenue of a business. And, what is the better option than enticing a customer with a great deal? The motive of email marketing is to compel customers to make a purchase. By pitching a great deal will make the customer save a few bucks. Moreover, your bottom line will get a boost. Isn’t amazing? Keep in mind, these types of emails aren’t just for great deals or 50% discount offers, they can also contain other benefits like free shipping or free product trial.

 

New-Arrivals Email

 

Encouraging your customers for repeat purchases is always an important driver of sales or revenue for any business. It is more convenient to keep existing customers than acquiring new ones. So, when you add a new product or renew your stock, spread the words via email for updating your customers. In these types of emails, you can also include a link of the product to enable the customer to buy it instantly. Many famous electronic manufacturers use such emails whenever they launch a new product in the market. Add new images of the product, send emails to the relevant audience, and keep them focused on your marketing goal which is to bring in the sales.

 

Every promotional email or new-arrival email sent by you can bring your customer a few steps closer to making a purchase. That is why sending a variety of emails is considered as the best marketing strategy. These types of emails can build a trusted relationship with your customers and improve your brand awareness – both play an important role in the buying process.

 

Keep Changing the Email Campaign Content

 

People really don’t like to check emails if they know that every email is sent for promotional purposes. You have to build trust that you are offering them something valuable. Therefore, changing your email campaign content can be a good idea.

 

If this time, you have sent a promotional content in the emails, then next time, try to replace it with product information or a newsletter. That way, your audience will receive something informational and won’t mind opening a promotional email sent by you. Keep in mind, when it comes to promotional emails, you can offer coupons or things like free delivery.

 

Your Customers Should Keep Coming Back to You

 

Opting for email marketing services can help build a lasting relationship with customers. At the end of the day, you expect to convert at least one customer into a loyal customer who will keep coming back to make a purchase. A well-planned email marketing strategy helps you transform this goal into a reality.

 

Reach out to your customers regularly with encouraging content. A regular email is just like a spontaneous meeting with your customers that leads to a purchase. To keep your customers back into the purchasing cycle, send reorder emails, ‘we miss you’ emails and emails mentioning product usage tips.

 

Always Welcome your Newly signed up Customers

 

Newly signed up customers should always be welcomes with a welcome email. This email can provide them all the information about your company and its products. It will be just like a quite introduction round when a new customer enters a local shop. This email comprises introduction details and promotional content.

 

Apart from these types of emails, testimonial emails, newsletters, industry news, and holiday emails also helps in encouraging a nurturing relationship with your customers.

 

In Conclusion

 

If you own a business, then email marketing is undoubtedly a powerful tool to drive your business growth and sales. All you need to do is to leverage the actual potential of email marketing tactics. Be it a new stock notice or review request email, you should know how to use it at the right time and with the right audience. Use relevant email marketing tools that are available in the market and start sending some highly innovative email campaigns to drive sales and revenue.

 
Author Bio
 

Ajay is an Email Marketing expert at Ads and Url. He also has a specialization in SEO. Apart from SEO and email marketing proficiency, he loves to write blogs and articles based on search engine optimization, web development, email marketing, etc.

What Are Some Elementary Things Which Can Boost Your Social Media Marketing?

 

What Are Some Elementary Things Which Can Boost Your Social Media Marketing?

 

Success in social media marketing does not come overnight, it takes a lot of research, hard work to divert or gain the traffic to your own website. It is basically sharing the content related to your brand on the internet in order to achieve marketing and sales goals. Social media proves to be the most effective platform for sharing content, videos, and updates related to your brand as it drives the maximum audience engagement. But social media marketing also does not work without a strategy. It is a little bit similar to how we organize an offline marketing campaign, as it also requires the whole planning and plotting like where the campaign should be held, for what time it should be continued. The same is the case with social media marketing campaigns or postings. Before posting even a small bit of content online a deep study should be done that whether the content is socially correct, does not pose any social incendiary and can cause any issue. But there are some elementary initiatives and dos and don’ts that should be followed while any social media marketing.

 

Let’s discuss all of them one by one to get a wider observation.

 

Spot your social competitors should be for the starters

 

Spotting your social competitors and knowing them in and out would be very beneficial for your own social media marketing. By this, you will get to know that what trending things your competitors are into and what new and different you have to do so as to come up as a different asset in all in the market. The best and the simplest way to get to know about your competitors is a Google search. Just simply note the maximum possible brands you can get through the search and the trending things they are dealing in. Also it would be best to know that who all out of all the social rivals are most active and where they are found most active. This would not be enough; you can even check their comparative performance through some readily available comparative calculators present on the internet.

 

Consumers’ reviews could be of utmost usage for your brand

 

While searching for your competitors, it would be really good if you go through the consumers’ reviews about the product it’s quality, their experiences and what are their expectations from their ideal product. It would be highly constructive for your own brand as now you can act according to consumers’ expectations.

 

Go totally authentic with your content about your product or service

 

The present century consumers are smart enough and are blessed with a wide array of options. Hence, it would be best if you are true and authentic in your content describing or endorsing your product on social media. But at the same time, the content you are posting should be creative and differentiating from your rivals’. Too much of a decorative content bring the audience into a state of confusion and may ignore your service in the first place.

 

Look out for good hashtags to bring more attention to the audience

 

Bringing the attention of the audience towards your content through hashtags is the best possible way. The trending hashtags drive the attention of the audience. Those hashtags should be relevant and associated with your brand also. You will definitely notice the difference in the number of audiences that will reach by using catchy trending hashtags.

 

Get the right sentiment of your audience

 

Using the right sentiment of your audience will help you gain their trust for a relatively long time. It will cause no harm to dig a little deeper into the current sentiment of people towards any product. Like for example using taglines on social media for your brand promotion. For example – “Let’s WOW your online presence”, “Ad agency by day. Invention lab by night”.

 

By proper implementation of all these elementary initiatives will bring you big results.

Tips for Advertising Your Business/Brand On Instagram

 

Tips for Advertising Your Business/Brand On Instagram

 

To get Instagram followers & to advertise your business or brand these days isn’t an easy thing. The most obvious reason behind this is the ‘fierce war of competitors’. It makes somewhat challenging for the newcomers to attain Instagram followers & to advertise business successfully.

 

Before starting your marketing efforts, here are a few basic things you must know. Let us have a look.

 

Understand your audience

 

This is critical it doesn’t matter what marketing you produce. You might be creating most beautiful Instagram content in the world, but if it doesn’t fascinate your target buyer, what’s the point?

 

Make sure to find out who your existing audience is, and consider who you’d like them to be. Since you’re using Instagram for marketing, you should consider whether they are potential buyers, or can assist you to build your brand in a roundabout way.

 

So how can you learn about your audience?

 

Try Instagram Insights

 

The tool offers some interesting insights (hence the name) into the people following and reaching your account. These include:

 

Impressions: The number of times your content was viewed

 

Reach: Total number of accounts that viewed the content

 

Website clicks: How many clicks the link of your business profile got.

 

Follower activity: How many times your followers are on Instagram daily

 

Video views: How often your video content has been viewed by viewers.

 

Saves: The number of people have saved your posts

 

Insights also may include demographic information, to help you see where your followers come from, how old they are, and their gender.

 

With this, you’ll have sufficient information about your overall Instagram audience. But what if you wish to attract new followers?

 

Use a listening tool

 

Social listening displays you conversations happening on social media. Which includes Instagram. A good listening tool will show you what people say about your brand or your business on Instagram.

 

If you’re trying to attract new Instagram users, you need to know what makes them mark. Monitor Instagram for keywords that matter to your account. That might mean hashtags you and your competitors have created, or other terms that relate specifically to your business.

 

Search for images and content styles which have proved popular, and consider producing related content.

 

What’s important is that you simply know very well what Instagram users respond well to, so you can produce winning content yourself. That makes social listening tools like Mention essential Instagram marketing software.

 

Searchable name

 

The first & foremost thing that almost everyone knows is that your name on Instagram should be relevant to the products or services you offer. It is a very bad idea to run Instagram profile with your name & market your products & services with this. It will end up with business failure.

 

One more thing which is important to mention is that the Instagram profile name must be searchable. For instance, when users need a product or service, they don’t search for the unique profile or brand names. Instead, they search with the general & short names or locations. So, it is always a good idea to choose a general, concise & clear name for your Instagram profile. A few examples here might help you; Carpet cleaners London, Web designing services NYC, SEO services Pakistan, etc.

 

Optimized description is the KEY

 

After you are done with setting up your name, you are now required to set up your profile well. Get yourself a diary & note down all the amazing ideas in your mind about writing your Instagram profile description.

 

When someone seeks your profile, the very first thing he/she going to do is read your description. While writing the Instagram profile descriptions, you must keep in mind that it has to be short, concise, plain & clear. Just try to explain all of your services shortly & benefits for the people for choosing you.

 

When the people visit your profile & seek for your description, you just have a few seconds to hold their attention & to impress them. If you successfully do this, they will surely click your website link & become lead (Adding the link to your official website in your profile description is mandatory).

 

The last but not the least thing to mention here is that you don’t need to add too many words in your profile description that it dampens your main message.

 

Adding link is necessary

 

As mentioned earlier, adding a link to your company’s official website in your bio is more mandatory than anything else. At present, people desire for instant connections. If you don’t proffer them the link, it will make them work harder& they are most likely to ignore. Just like your website, your Instagram account must also be easy to navigate for the users. Moreover, it must be simple to understand & interact with, if you want to get Instagram followers & attain leads.

 

Link comment communication

 

Once you are done with setting up your profile & everything seems okay, it’s the right time to concentrate on connecting with people. There are no fix ways to connect with people & you can adopt whatever suits you the most. However, one thing that you should keep in mind that marketing becomes successful, when you make it easier, for yourself as well as for the users.

 

Here I am going to list the two easiest ways of advertising your profile. Go to the comment section & write @profilename mention. As users click it, they will be directed to your profile. Another option is to add the same in the description of any content you post (Either photo or video). You can adapt both ways if works for you.

 

When writing captions, just keep in mind that your main agenda is to engage the users with your services, offers, etc. So, you must keep them clear & ask them to follow the link in a natural tone (rather than advertising tone). To make your link clear& actionable, you can use the terms like ‘Here is the link to follow’, ‘The link below’, or ‘Here’s the link’ etc.

 

So that was all. To advertise successfully, people usually buy Instagram followers cheap. It is a good approach to take a start & to make your profile look appealing to others. With it, continue your efforts & you will succeed for sure.

 
Author Bio
 

Genie Williams is an enthusiastic and self-reliant creative writer at Buy Instagram Followers Cheap. Her passion for writing and effective communication skills add to her credibility as a writer. In addition to writing for multiple foreign corporations, she enjoys writing poems on current social issues.

10 Secrets About Social Media Experts That Nobody Will Tell You

 

10 Secrets About Social Media Experts That Nobody Will Tell You

 

We live in the age of social media, there’s no denying it. All of us check our news feeds at different points of our day. We are conscious of what we put up on our pages because it reflects who we are in the eyes of society, in away. It’s safe to say that it’s become an integral part of most of our lives.

 

The majority of us only casually use social media, however. On the deeper end of the spectrum, there exist social media veterans: those who live and breathe social media. Their livelihoods depend on it, they have a solid digital presence and thousands upon thousands of people follow their online activities.

 

Life as a social media expert isn’t easy, however. It’s a full-time commitment, requiring dedication and focus towards putting quality content out there over an extended period. They constantly have to think out of the box and reinvent themselves to stay relevant in the dynamic social media arena. There are a few hacks and secrets that social media aficionados employ to make their digital life smooth and streamlined. This is relatively unknown to people outside the circuit and is effectively insider information. Let’s delve into the 10 aces up the sleeve that every social media expert has:

 

1)Almost all of them prioritize content quality over content frequency.

 

If you take a closer look at the profiles of social media’s top guns, you’ll notice a pattern. They don’t post whenever and whatever they want. Their content is carefully curated, tailor-made according to their audience’s interests and current trends in social media. Why? Because the true secret to building up a following is through posting content of consistent quality. That’s how you hold your audience, and this is one of the first things people realize when they begin to pursue social media seriously.

 

2) Organic reach is golden.

 

Sure, there are plenty of tools and methods available to make sure that your content gets noticed on a wide scale. The engagement that you get from such methods is short-lived, however. Content that fares well on its own has proven time and again that it is the top preference of social media regulars. Social media experts try to let their content do the talking as far as possible, with wholesome content for their audience. Boosting posts should always be an option, not a primary method.

 

3) Outsourcing work isn’t a crime.

 

As a brand’s/person’s social media presence gets bigger, the more the work required to keep it running. The demand for good content is ever-rising. In such a scenario, people can (and do) outsource the ‘grunt’ work of the campaigns they run so that they can focus on the more creative side of things. This is especially true for famous YouTubers, who sometimes let third-party people take care of video editing on a contract basis.

 

4)They believe in the power of word-of-mouth.

 

Social media may be ruling the roost, but it still hasn’t upstaged the raw power of word-of-mouth among a community. If more people can relate to a specific message, then the people close to them will also be influenced to take it up. This explains why influencer marketing is on the rise, alongside social media marketing.

 

5) Social media giants subtly build a niche.

 

If you check, very few posts from social media experts will be random or impromptu. Through every post, they seek to build a niche and set themselves apart from the competition. Every post will be a brick in the building of their brand, and their content is carefully crafted to ensure this. Social media giants today want to offer something that no one else has because, in today’s social media environment, that is what sells in the long run.

 

6) For all their clout and following, they’re still human.

 

There’s a trend commonly observed among personal brands across the globe. As much as they use their social media to build their brand, they also give equal importance to letting their audience in on their lives. The psychology is that when you put a face on something, you create an entity that forms a personal connection with your audience. This, in turn, boosts engagement.

 

7) Social media is a network.

 

While it is important to set yourself apart from the herd and build a niche for yourself, reaching out to people whose niche aligns with yours can be beneficial towards building your following. Social media experts employ this technique to make their presence felt in their platform of choice. This applies to tie-ups with brands as well, it’s a symbiotic relationship that increases visibility for both parties involved.

 

8) 2 steps ahead, all the time.

 

The difference between a casual social media user and a dedicated one is the amount of planning that goes into their content. Social media experts know what they are going to post even a week from now. With a solid content plan, they are always in full control of their brand.

 

9)Plan your media around your content.

 

Not the other way around. If you don’t have a clear idea of WHAT you’re going to post using a particular format, it won’t perform well. Knowing how to leverage the strengths of each format according to your content is key to social media success, as most experts would tell you.

 

10) Creatively tie together the different platforms you use.

 

Social media giants regularly ensure that they have content that makes for cross-platform interactions. This brings their follower bases together and works towards building an empire of sorts, as opposed to being a one-trick pony. For example, Instagram influencers frequently involve their Facebook pages as part of their content. Similarly, many platforms can be tied together.

 

These are 10 secrets about social media that all the experts swear by to keep their brand in the game. In a field as dynamic as social media, it’s important to devise new strategies to stay relevant. Maybe you’ll find some strategies of your own, so dive in!

 
Author Bio
 
Author: Sorav Jain

Sorav Jain is one of the leading Digital Marketers and Social Media Expert in India. He heads echoVME, one of the top Digital Marketing agencies in Chennai and Digital Scholar, a premium Digital Marketing training institute.

10 Tips to Improve Your Digital Marketing Strategy

 

10 Tips to Improve Your Digital Marketing Strategy

 

In today’s digital world, no one can run the business without the internet. Internet marketing is one of the very famous marketing techniques by which one can easily connect with so many people across the world.

 

Among various internet marketing strategies, Digital Marketing is one of the most famous techniques to grow your small business around the world. By using these Top Marketing Tips one can famous their local business around the world and by using these strategies effectively one can stand at the top among their competitors.

 

As we know, the Digital Marketing Trends are increased day by day and it is a major factor for any business to survive in this digital world. Whether your business type is business to business or business to consumer, digital marketing is very important for you.

 

If you properly set-up your digital marketing strategies then you will be able to grow your business online with the highest number of conversions and revenue. To grow your business by digital marketing, there are so many strategies available. As per your business requirements, you have to select the best one.

 
1
 

Today we discuss the Best Digital Marketing Strategies for small businesses. But before that, you have to understand why digital marketing is required for your business? So, if you are looking for the same details then read below part of the blog carefully.

 

Benefits of Digital Marketing for Businesses growth:

 

Are you start your business and you don’t know the benefits of digital marketing then below we list-out some major benefits of digital marketing. So, before discussing the tips and strategies, let’s have a look at benefits.

 
● Cost-effective
● Easily reach a large number of audience
● The most powerful tool of marketing
● Effective marketing strategy
● Required less-time on promotion
 

Above are some benefits of Digital Marketing for Business. But to get these many benefits you should use effective Digital Marketing Tips Startups. So, let’s have a look at How to improve marketing skills by using digital marketing strategies.

 

Digital Marketing Tips for Beginners:

 

As a new in the digital world, you don’t know how to grow your business by using digital marketing strategies. If you are new then use below Digital Marketing Tips for Small Business. So, let’s have a look…

 
● Provide better User Experience to your user:
 

It is very important to provide a better user experience to your users. If your customers ask any queries then you should immediately respond to your customer’s query quickly with honest and helpful details. By doing this, your customers are happy and also helps to build trust in your brand.

 

It is very important that at the time of visiting your website, your users easily navigate from one page to another page. Not only navigation, but your website speeds, and better UI also matter. By, doing this search engine boosts your website ranking and traffic. So, this is one of the best SEO and digital marketing strategies for you.

 
● Use a Call-to-Action link:
 

A CTA can help to increase the customer’s connection on your website. A well-defined CTA button can be in the form of reviews, newsletters, or free quotes. So, if you use strong CTAs on your website then it may create valuable and strong leads.

 
● Update Website content regularly:
 

Content is one of the best and useful Marketing Strategies for the website. By using new or updated content will help to increase brand value as well as overall business appealing. You can also update your website’s old content with new and updated details. So, content is the most important aspect of any marketing or social media marketing strategy.

 
● Increase your visibility on your social media:
 

The trend of social media is increasing day by day and all of us use different social media platforms. So, create your company profile on various social media like Facebook, Twitter, Instagram, LinkedIn is the most affordable and effective way to reach your audience. Not only this but by using social media platforms one can easily keep in touch with your users directly. So, this is one of the best Digital Marketing on Social Media for your business.

 
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● Use SEO with SEM:
 

Search Engine Optimization is one of the most famous strategies to rank your website in the search console. Generally, we only use SEO techniques rather than use combine with SEM. By using both the techniques combined, one can easily rank your website in search engines. When you use both SEO and SEM techniques, you can easily promote your website and get organic search results of your website in search engines.

 
● Make Business Profile on Google My Business:
 

If you are a small business owner then it must be necessary to show and rank your local business in Google My Business Listing. By doing this, one can improve their online presence and help to increase customer search, call, and review for your company. Ultimately Google my business helps to boost your brand rank in search engines with brief details of your company.

 
● Know your Audience:
 

Generally, in today’s market place we all want to look for services near you. For that, target the area around by using specific keywords and related website content. So, by doing this one can easily rank the website in Google Search in your area. It is very easy to do by targeting the area around you by using proper keywords and content.

 

This technique is commonly known as Local SEO that allows you to grow your business around your cities and nearby areas. To get success in the Local SEO, you should use regional-specific keywords in your website and your business NAP i.e. Name, Address, Phone Number throughout the web. Not only this but use local link building strategies, attractive landing pages, and schema markup to get huge success in the local market.

 
● Track your Performance Online:
 

To track your performance online, one can use online Analytics or Google Analytics tools, by which you can easily focus on your digital marketing resources and budget. By using analytics tools one can get to know the source of traffic, regions, and demographics from where people visiting your website. Not only this, but you can also know which pages are working the best and which are not. So, this is one of the best tips for digital marketing for business.

 
● Build User Specific Landing Page:
 

At the time of building, the website makes sure, pages of the website are user-specific or industry-specific. For that, you need industry-specific keywords for your landing page which are relevant to your website content. Not only this but also add strong CTA on the landing page which provides very good back-links to your website with the best customer experience. So, build your landing page as per your industry requirement so that easily attract your customers.

 
● Build a Mobile-Friendly Website:
 

Nowadays almost all use Smartphones for various purposes like gaming, shopping, suffering, Appointment Booking, and many more. So, the number of mobile phone users is increasing day by day than laptop and desktop. Before launch, your website makes sure your website is mobile-friendly or not.

 

If your site does not show properly to mobile users then it decreases the page-view as well as rankings. So, if you don’t want to lose your potential clients then check your website is perfectly display on desktop, laptop, tablet, and smartphone. Therefore, keep in mind this tip to improve your digital marketing strategies.

 

I hope you will like my blog How to create a digital marketing strategy. If you start your business then these Digital Marketing Tips very helpful to grow your business around the world. You can also follow the Local SEO, by which you can spread your business in your cities or across the region.

 

So, if you like my post then share it on your social media with your friends. For any suggestions about this post using the below the comment box. We surely follow your suggestions and work on it. Thanks for reading my blog.

 
Author Bio:
 

Rosie brown is Director of digital marketing at Zithas Technology. We provide world-class social media and search marketing services and web & application development services with more than 12+ years of experience in this industry. We are the best IT service providing company with an extensive team of professionals.

How to Grow a Business With Bulk SMS Marketing

 

How to Grow a Business with Bulk SMS Marketing

 

Bulk SMS Marketing empowers customers and business as the best and affordable marketing tool. It is also the best and affordable marketing tool to grow business, apart from the normal and conventional ways of marketing. The conventional ways of marketing are much more costly and most of the MSME (Medium and Small Scale Industry) cannot afford for their business promotion. It is the only way of business marketing allows you to start with any smaller investment and reach directly to their customer or prospects. Now, this tool has changed the experience and allows everyone to get started with the new and cheaper way of business marketing. The promotional SMS has direct reach to customers so that the customer can contact for any business immediately. Now, many technologies have been introduced under this at no extra cost. The technologies and features introduced for growing business through these are:

 
1. Multi-Media SMS
2. Quick Link
3. Survey SMS
4. Split and Schedule
5. Personalize SMS
 

The Multi-Media SMS features allow you to send images, audio, and video files through the SMS Marketing. Hence, you can give more exposure to your brand and products, which definitely helps to double your leads and can grow your business in the same ratio. This feature allows you to reach directly to the customer’s mobile and you can track that the mobile number who have viewed your media SMS. These views can be your business leads and you can revert them with your proposal and services, using this you can multiply business.

 

Quick Link is the feature that allows you to send a Shorten business link with your business marketing SMS. This feature allows you to send a unique link to every mobile number along with bulk SMS and you can track those numbers who have shown interest in your product or services. This feature saves your credits and money to shorten your long URL into short because it saves your SMS content length. Using the Quick link, mobile numbers can track who has clicked your link sent through SMS content.

 

The latest feature on SMS marketing is Survey SMS. This feature allows you to create a business survey program for your product and services. Using this feature any of business promoter can make a survey through bulk SMS and can grow their business. This feature gives you the survey questionnaire answer data along with the mobile numbers. Here you can analyze or see the survey results in the platform along with the mobile numbers. Survey SMS can also be used for service feedback, political popularity checks, before any business investment in the market.

 

Split and schedule feature allows you to schedule your SMS for the whole day on a single click. Instead of spending the whole day time for a business campaign, you can just upload the campaign and set the split and time gape, this feature automatically schedules your campaign for the whole day in a few seconds. Once you make the split and schedule your campaign automatically run on your split scheduled time, this saves your SMS Marketing time.

 

The Personalize SMS sending feature allows to send a unique and personalize SMS on a single click to all uploaded numbers. It means you no need to spend time to send everyone a one-by-one SMS; you just send to all on a single push. This feature helps you to give a personal touch on your business promotion.

 

So, the latest technologies and features in is much easier and user-friendly along with, without any extra investment on your business promotion budget. It is the future tool to grow any business for your any product and services.

 
Authors Bio:
 

Pramod Chandraker has been Telecom, IT and Digital Marketing professional for 12 years. He is a Technical and IT background with a Master’s Degree in Sales and Marketing. He has worked with many companies till 2015 as a Manager to General Manager in his position. In the year 2015, he thought to empower the customers and society with his different ideas of technology developed by him. He has started a venture, Named OSDigital.in in the year 2015 and introduced the services, which he has experienced in the previous 12 years. He gives the latest features and innovative technologies to their customers and the customer also show their interest because of the unique and user-friendly technology provided by him, he also takes the customer feedback for the market challenges and make changes or redesign accordingly. This is the reason he has associated many brands with him, and brands rely on their services.

How to Grow a Facebook Group With Facebook Ads

 

How to Grow a Facebook Group With Facebook Ads

 

Joining a Facebook group is seen as a giant commitment. Most Facebook users are already members of a minimum of one group and knowledge abundant activity there, and a lot of significantly, what proportion of their time it may occupy.

 

People are protecting of their time, thus before they’ll be a part of, they have to take care they’ll like membership in your group. That’s not a simple obstacle to beat with only one ad.

 

It’s abundant easier to convert somebody that connection your group is price their time if they’ve already interacted together with your business on Facebook. thus rather than causing prospects straight to your Facebook group, advertise your Facebook page and so invite those page likes to affix your group. Social is the use of social media platforms to attach along with your audience to create your whole, increase sales, and drive website traffic. By Facebook, we can connect a large number of audience and increase sales and drive website traffic.

 

● Create a Facebook Page Likes Campaign

 

A Facebook Page Likes campaign is that the original Facebook campaign kind. Once Facebook 1st supplemental advertising capabilities to the platform, generating page likes was all you may do.

 

Now Page Likes campaigns are seldom used, with sensible reason. Page likes aren’t nearly as valuable as they want to be with Facebook’s shrunken organic reach. Except for building Facebook teams, Page Likes campaigns work sort of a charm.

 

The first step is to move to Ads Manager and click on the inexperienced +Create button to make a brand new Facebook campaign. within the window that pops up, provide your campaign a reputation and choose Page Likes from the list of campaign objectives.

 
Create a Facebook Page Likes Campaign
 

Next, provide your ad set and ad a reputation (or skip for later) and click on the Save to Draft button.

 

You’re then taken to the Campaign level of your new Facebook Page Likes campaign. You don’t create any edits here however you will wish to show on Campaign Budget optimization.

 
Campaign Budget Optimization
 

Next, provide your ad set and ad a reputation (or skip for later) and click on the Save to Draft button.

 

You’re then taken to the Campaign level of your new Facebook Page Likes campaign. You don’t create any edits here however you will wish to show on Campaign Budget optimisation.

 

Campaign Budget optimization a comparatively new Facebook advertising feature that enables Facebook to optimize your budget at the Campaign level. In alternative words, Facebook can distribute your campaign budget across completely different ad sets inside that campaign per their performance.

 

I recommend turning this selection on if you would like to check over one targeting option.

 

● Choose Your Facebook Audience Targeting

 

Campaign Budget optimization may be a comparatively new Facebook advertising feature that enables Facebook to optimize your budget at the Campaign level. In alternative words, Facebook can distribute your campaign budget across completely different ad sets inside that campaign per their performance.

 

I recommend turning this selection on if you would like to check over one targeting option. Keep in mind that you simply want to focus on persons you wish in your Facebook group with this Page Likes campaign. Your audience ought to include persons that have the potential to become user and customers. Therefore, if you use on a neighborhood basis, target persons in your native space. Likewise, enter applicable age and gender data.

 

Pro Tip: once it involves Page Likes campaigns, I’ve found that the larger the audience, the better. Native businesses shouldn’t add any elaborate targeting criteria as a result of which will build their audience too little. Simply add your location and basic demographic targeting criteria.

 

National or international businesses will afford to be a small amount a lot of specific, however, doesn’t exaggerate it. Choose the interest targeting choices that have broad charm and embody tons of individuals.

 

To optimize this Facebook cluster growth strategy, you wish your price per page wish to be as low as doable. Giant audiences assist you to attain that.

 

Once you’ve outlined your audience, scroll down to the location and improvement & Delivery sections.

 
3
 

Fortunately, Facebook Page Likes campaigns are easy. You’ll solely run ads for this campaign sort on the Facebook news feed placement, therefore stick to Automatic Placements. And also the improvement & Delivery settings are fastened, therefore you’ll move to the Ad level.

 

● Create Your Facebook Page Likes Ad

 

Fortunately Facebook Page Likes ads are straightforward as way as Facebook advertising goes. They encompass a picture, headline; news feed link description, primary text, and a call-to-action button sort of a ton of Facebook ads. However, in contrast to alternative Facebook campaign sorts, 3 of these choices are mounted.

 

Facebook uses your page name as your headline and therefore the regarding the section of your page because of the news feed link description. If you haven’t updated regarding section during a whereas or it doesn’t give the correct data about your business, I like to recommend defrayment a few minutes to change it.

 
Ben Heath
 

The call-to-action button is about to love Page and conjointly can’t be modified. This is often to assist you to generate as several pages like as doable. Here’s Associate in nursing example of a Page Likes ad:

 

The two components of a Facebook Page Likes ad that you simply have management over are the first text and image. For the first text, I’ve found that it’s the best to cover only one sentence that describes what somebody can get out of feeling your page.

 

In the ad higher than, the copy is “Learn how to use Facebook Ads to get low-value leads and sales.” I often publish Facebook advertising-related content on my page and if persons like my page, they’re additional probably to visualize it.

 

Think about the benefits that your prospects can gain from feeling your page. What is going to learn? However, will they be entertained? Then cover that info in a very short sentence.

 

You also got to select a picture. This can be the trickiest half. For the most effective results, choose a picture that’s relevant to your business and can grab people’s attention.

 

Ticking each box within the Facebook advertising world isn’t perpetually simple. As you’ll see on top of, I went with an image of myself sitting at a table with my English springer sporting dog puppy, Buddy, next to me.

 

Yes, it’s gimmicky, however, it works. One thing out of place sort of a dog sitting on a table is sure to attract attention. And since I feature pal in my videos from time to time, it’s not too out of place.

 

Pro Tip: have a good time along with your ad image. you wish your prospects to follow your page, therefore, your ad has to show some temperament. take a look at some choices and see what works. You’ll quickly optimize for very cheap value per page like. Otherwise, we can take help from the Facebook marketing company. Digital media marketing company work on social account for increasing traffic on social account.

 

● Run Your Facebook Page Likes Campaign

 

Once you’ve finished making your ad, check through your campaign to create certain you haven’t created any mistakes or designated the incorrect settings, and publish it. Facebook sometimes takes around half-hour to review new ads and provided your ads don’t violate Facebook’s public policies, they’ll begin running.

 

While it is tough, I like to recommend that you just leave the campaign to run a number of days whereas it’s within the learning section. Then you’ll be able to decide the results and build applicable changes. Remember, you would like to optimize for the bottom price per page as a result of that may translate to a lower cost per new Facebook group member.

 

It’s tough to return up with a target price per page as a result of it depends on the situation you’re advertising in and your business. However, I’d say that a mean price per page like below $0.50 within the U.S. may be an affordable goal.

 

● Invite Your Page Likes to add Your Facebook Group

 
Invite Your Page Likes to add Your Facebook Group
 

As your Page Likes campaign generates new likes, you’ll need to ask these individuals to affix your group as before long as attainable.

 

Inviting somebody World Health Organization likes your page to affix your Facebook group is easy. Navigate to your cluster and on the right-hand facet, search for the Invite Members section Here you’ll enter the name of someone or page and invite them specifically. Or click the Invite Member buttons within the instructed Members section.

 

The persons Facebook suggests as members are people who have recently likable and interacted together with your page. Solely 3 instructed members are shown within the screenshot higher than however, you’ll click the See additional button to reveal loads more.

 

Facebook doesn’t appear to possess fastened rules for the way several invitations you’ll send. I’m sometimes ready to send regarding fifty invitations per day. Not everybody can settle for that invite, however, at that rate, you’ll still build an oversized Facebook group very quickly.

 
Author Bio:
 

Yashraj serves as a Digital Marketer in the leading WordPress development Company named Techno Software and there he handles all works related to SEO, SMO, PPC, SME, Content Writing, and Email Marketing Works. He uses to publish his articles on Medium.com. His personal blog is yashraj.home.blog.

Why a Digital Marketing Agency Is Better Than a Freelancer?

 

Why a Digital Marketing Agency Is Better Than a Freelancer?

 

Businesses have started to adopt online advertising to unleash the benefits of the low-cost marketing method with a wider reach and a higher return on investment. And it is truly necessary to be present online for business growth.

 

For a company that has still not made use of this advertising method and thinking of adopting it, a general question is “Whom should I hire?”. There is often confusion between hiring a freelancer or a digital marketing firm.

 

Hiring a freelancer may seem cheaper at first glance, but it may give unexpected products. Wisely quoted by the late Rolls-Royce founder, “The quality will remain when the price is forgotten” explains that the expenses only for some time. The outcomes must be focused on.

 

Because once the quality degrades, so will the reputation. And this cannot be undone.

 

In this article, you will learn how a digital marketing company will give you long-term benefits. Explaining why you must choose a team rather than a single expert.

 
Let us dive into the discussion.
 

Quality of work is better

 

An agency is made up of a group of experts in the subject field. When a company hires its employees, it makes sure that the best talents are employed. Only professionals with proper training are hired.

 

For a specific job, a certain level of experience is required to filter out the amateurs. In the case of a freelancer, there is no guarantee for this as the person is self-employed. There is no necessary qualification for a freelancing individual because they are themselves the employers.

 

Moreover, the company will be well equipped with professionals specialized in different fields giving a broader view of the marketing plan. There is an internal quality control between the staff.

 

When you work with an agency, they will have assigned a specific person to coordinate with you. Discussing the ideas with you, giving you updates on the progress of the finished products, the results and your views on the process all without stopping their work.

 

Based on the data they gather a customized plan can be fabricated for you. Showing you as unique. In addition to this, they can do the research for you, reaching you out to the ones in need at the right place, at the right time and in the best possible way.

 

In the other case, the freelancer is only a single shoulder with too much workload, allowing almost no time margin for discussions.

 

Experience and Knowledge

 

When a group of experienced professionals with more than ample amount of knowledge work for you, good results are assured. Agencies are acquainted with teamwork and so they can coordinate better with the clients too.

 

A freelancer may not be used to such co-working methods. When you work with a single person, the expertise is limited. Whereas in the other scenario, you get more than one expert in different fields needed for digital marketing. Combined efforts of these people will make the work speedier, finer and leave very little chances for revisions.

 

Workers in an agency can attend conferences or seminars to enhance their skills because there are other team-mates who can cover the work. So they will be parallel with the latest updates in the industry. Thus, solving problems more effectively. Most freelancers do not have this liberty.

 

The questions can be better answered when the service provider keeps learning the trends continuously.

 

Work Distribution

 

More clients to handle for a single person. This is the scenario for a freelancer. Meaning more workload on a single shoulder. Excessive responsibilities for the same deadline may result in a quality drop.

 

This workload gets distributed among the team members in a marketing firm. So the quality remains untouched even if there is more than one client.

 

If the self-employer falls sick or is unable to work for any unforeseen circumstances, your digital marketing will be stagnant. Hindering your progress. You will have to immediately search for a substitution. Which is not at all easy.

 

It is handle-able in an agency because there are other employees that can take care if one person is not present. This way your marketing growth remains unhindered.

 

Assurance and Reliability

 

If you hand the work to self-employed personnel, you will have to constantly reach them asking for the work progress. The individual has no team-support so they do not have the time to talk to you frequently.

 

A company, on the other hand, has a project manager assigned to keep the team working and keep you informed. This gives you a systematic service. Reducing a good amount of your worries.

 

A free agent will be highly specified. But digital marketing consists of various factors like SEO, content marketing, social media management, graphic designing. There can not be a single person who is well acquainted with all the skills.

 

In this situation, you will have to appoint different people yourself. This is a tedious task that is time-consuming as well as expensive too. A digital agency already has a team with professionals to take care of each and every department, saving your time and money.

 

Cost-efficient in the long run

 

A freelancer knows their worth. They won’t shy in negotiating high budgets. So even if you only hire a single person, do not expect the price to be cheaper. Also considering that you might have to appoint different purposes for the same digital campaign.

 

Hence, considering an agency would be more cost-efficient as you will get a whole team for your budget allowance. You will be paying for a full-facility package instead of multiple services separately.

 

Summary

 

A famous proverb will help you in making your choice: “Many hands make the load lighter”. It is easier for an agency to support your business with the needed manpower at a single place. There are more minds working on a single project. So, the process will be speedy.

 

There will be different perspectives and so it can be good in many aspects.

 

With a freelancer, there is more of juggling between different projects without group support. When there are many responsibilities on a single shoulder, it is hard to prioritize. Quality is compromised as work increases.

 

The person can snap out if it ends up being too much work. You would be horrified if the person quits. Leaving you hanging and helpless. This can happen. But an agency can take care of it without you having to worry.

 

You might not even notice the crisis here.

 

Hand-over your digital marketing worries to an agency so that you can better focus on other aspects of your business.

 

Share your views in the comments section below.

 
Author Bio:
 

Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.

Top 8 Ideas for Your Email Marketing Campaign

 

Top 8 Ideas for Your Email Marketing Campaign

 

Introduction-

 

Email marketing is an important Inbound marketing channel for generating and nurturing b2c and b2b leads. One of the biggest reasons why marketers rely on email is that it is used widely and by people of all ages and professions. Research shows that in the US alone, 90.1% of people aged 15 to 65+ use email on a regular basis. It stands to reason therefore that you can reach much of your audience and build relationships with them if you make email marketing part of your lead generation campaigns.

 

Besides reaching wider audiences, email marketing delivers results cost-effectively. But whereas you may be aware of all these advantages and may indeed have been using email for lead generation, coming up with new and inspiring ideas can be difficult. Without new ideas, your campaigns will be dull and won’t inspire any clicks. To create email marketing campaigns that deliver results, you must be constantly innovative and evolve your approach to make your audience excited every time they see an email from you.

 

In this article, we will show you 8 ideas used and trusted by the best email marketing services and that will make your emails worth clicking on.

 

Top 8 ideas to revamp your email marketing campaign

 

1. Personalize your message

 

All lead generation services worth their salt will tell you that as the online space becomes more competitive, one-size-fits-all messages are quickly losing their effectiveness and are being replaced by personalized messages. Consumers too are asking for a personalized experience.

 

Personalized emails work for the following reasons:

 

• They appear tailor-made for the specific recipient, hence stand out among other promotional emails. More so, by personalizing, your audience will receive content that is right for them.

 

• They are more likely to be opened and read. According to campaign monitor, marketers who personalize their emails experience a 26% increase in open rates.

 

• Segmentation, a practice that enables personalization, results in better revenue and ROI. Research from DMA shows that participants experienced a 58% increase in revenue by segmenting and sending targeted emails.

 

But how, while marketing to thousands of people, can you make each one of your customers feel treated as an individual?

 

You can do so by making small changes to your emails such as:

 

• Instead of a generic greeting, address the recipient by name. If possible, the name should also be in the subject line.

 

• Customize content for your recipient. This is especially important when sending retargeting emails, in that your content should directly address what your prospect did when they were last online. Send them an offer for that product they looked at.

 

2. Increase engagement with video content

 

Video content has been shown to cultivate user interest and increase engagement. Even just including the word “video” in the subject can increase open rates. Experian, for instance, reported increased email open rates from 7% to 13% by mentioning “video” in the email subject. They also experienced conversion rates that were 21% higher where they included video in an email.

 

You can include video in your email using the following methods.

 
Embed video
 

Services like MailChimp and Vidyard make it possible to embed videos in an email. Embedding a video reduce the number of times your subscribers must click, giving them a more pleasant and efficient experience. This is especially the case for subscribers using mobile, where more clicks can quickly result in frustration, hence abandonment and fewer conversions.

 
Use a video thumbnail
 

A thumbnail is a video (or image) that typifies the content in your video. For your thumbnails to attract viewers, they should hint at the larger content in the video. Including a play button on a thumbnail is also a great way to attract viewers to click. Below is an example:

 
Use a video thumbnail
Image source: Vidyard
 

You can make your thumbnails more effective by customizing them to your audience.

 

Authenticity is key when you want to attract clicks. As such, invest some time in developing your own artwork instead of using stock graphics that may not relay your brand’s message effectively.

 

3. Include GIFs

 

In a bid to make your brand appear professional, you may put measures in place such as a set email template or specific wording and imagery. Unfortunately, this could result in marketing messages that are too formal, stiff and unnatural and near impossible to personalize. As you well know, personalization increases open rates, as evidenced by countless b2b marketing trends (including those mentioned above).

 

Granted, depending on your brand or audience, formal messaging formats and wording might be the only way to convey your message. But you can still stick to your messaging and use GIFs to give your emails more character. You can custom make your own GIFs with tools like Giphy, GIFmaker, imgflips among others.

 

One of the advantages of using GIFs is that they will help you to better demonstrate a point. For example, during their launch of XPS 12, DELL used a GIF in their marketing campaign to show people how the laptop easily converts into a tablet. Below were the campaign results:

 

• 6% higher email open rate

• 42% higher email click rate

• Increase in conversion by 103%

• 109% increase in revenue.

 

GIFs aren’t just useful in product launches. You can also include them in your welcome or thank you emails. A great example is this GIF by Greetabl, a company that specializes in gift cards.

 
image source reallygoodemails
Image Source reallygoodemails
 

So, next time you want to send a welcome or thankyou email to your clients, think about sending a GIF instead of plain text or image.

 

4. Improve your sales recovery strategy with cart abandonment emails

 

65% of shoppers abandon the checkout process before completing a purchase. This is known as cart abandonment and it is the very reason why you should put a lot of emphasis in improving your lead nurturing process.

 

You may not convince all cart abandoners to go back and complete checkout because not all leads ever intend to complete a transaction. However, some customers may have last minute doubts or just feel like they need to do some more research. Others may have a problem with their payment method or other technical difficulties. Such customers are highly likely to come back, but they need that extra nudge, which you can provide with cart abandonment emails.

 

Cart abandonment emails will keep you top of mind among customers that don’t convert. If you don’t engage such customers, they will forget you. While ecommerce emails have a 15% average open rate, data from SaleCycle shows that their abandonment emails attract more than double that average for multiple industries.

 

To increase the likelihood of conversion, reiterate the benefits of your offering in your email. You can also offer an incentive such as free shipping, free consultation/installation, free samples, or a buy-one-get one free offer.

 

Below is an example of a cart abandonment email below from New Pig:

 
abandonment email example. image from practical ecommerce
Image Source: practical ecommerce
 

5. Overhaul transactional emails

 

For most companies, transactional emails are just that; they serve to complete a transaction between you and the customer. But your transactional emails can be a valuable inbound marketing tool. Every email you send to an existing customer or lead represents an opportunity to connect and possibly convert. So why not use transactional emails for that!

 

Note that transactional emails are not just the email you send after a customer makes a purchase. Other transactional emails include:

 

• Welcome and thank you emails

• Account status updates e.g invoices, loyalty points, discounts

• Monthly billing updates

• Email address confirmation during a double-opt in subscription process

• Notification and reminders

• Support emails

• Error alerts

• Reengagement emails (with inactive customers)

 

Although transactional emails are automated and may not serve any marketing purposes, they are still important for the following reasons:

 

• They add a personalized touch to your brand.

• They are based on behavioral data, hence have high relevance and value to the recipient

• Since they trigger following an action, they are timed to reach and grab their target’s attention

• They help to build a bond between you and your customers because they are responding to something the customer is interested in.

• They close communication gaps and thereby make your brand look reliable

 

6. Try out different image types

 

There are many claims online that some images are more effective than others in marketing campaigns. Such claims may trigger questions such as:

 

• Should I use product images or images of people in my emails?

• Should the people be models or real clients?

• Is it better to illustrate or should I use real photographs?

 

It is a fact that some images have been shown to perform better than others. Nielsen Norman group for instance found that big “feel-good photos” that are decorative tend to be ignored, while images with real people attract more interest.

 

But while this may be the case, the only way to know which image will work best for YOUR audience is to experiment with different types. More importantly, as with any other type of content, images should portray relevant information, for them to be considered valuable.

 

Try out different types and A/B test them to find the ones that result in higher open rates.

 

7. Showcase your testimonials

 

Testimonials are your online version of “word-of-mouth”. A report by Nielsen shows that 92% of people trust their family’s and friends’ recommendations more than other forms of advertising. A well-timed testimonial sent to an abandoning customer may help to redirect such a customer back to their cart to convert. Similarly, a testimonial can allay doubts for customers in the consideration phase. As well, you can use testimonials to upsell your other products or solutions.

 

Note that whereas testimonials validate your brand and the expertise that you offer, they can work against you if they are fluffy or vague. As such,

 

• Only market your brand with testimonials that are specific and tangibly show positive impact. Customers may not always know what this looks like, so when asking for testimonials, ask your customers specific questions.

• More so, ensure the testimonials are given by real people. It’s always likely that your prospects will try to verify your customers’ existence, so any name you give should link back to a real person working in a real company.

• Lastly, tailor your testimonials to speak to your targeted demographics.

 

In your future email campaigns, integrate testimonials in emails sent throughout the buyer cycle.

 

8. Create habits

 

Consistency is an important element of successful email marketing. Without consistency, customers and any leads you are nurturing will quickly forget you and move on to another brand. Not only does your audience want you to send them he information they expect, they also want you to send it to them when they expect it. This approach works wonders for webinars, live videos and podcasts, and you can effectively use it to get your audience to look forward to your emails once they’ve come to expect them at an exact time or day.

 

Consistency creates habits, which will in turn benefit you in the following ways:

 
Boost sales
 

Say for instance that you send out a coupon every two weeks. After a few coupons, customers will start looking forward to them and prepare to take advantage of future coupons by buying more.

 
Educate Customers
 

Content is all about educating customers and quite often, it may take more than a series of emails for customers to feel comfortable with their level of knowledge. The more regularly you send content, the shorter the length of time the education process takes and the more effective the process.

 
Build relationships
 

Consistency will also keep you more in touch with prospects and existing customers, making it easier to nurture relationships with them.

 
Fulfill expectations
 

People subscribe to your emails because they want to receive them. Whenever you send them an email, you fulfill this need and when you don’t send, you disappoint your subscribers.

 
Building brand image
 

Consistency makes your brand appear professional and capable. If you don’t send emails on the expected date and time, subscribers begin to wonder about your brand’s level of professionalism and may deem you incapable of handling their business.

 

Conclusion

 

There you have it! 8 ideas that when implemented, can revolutionize how you run email campaigns. We appreciate that while they sound easy on paper, these ideas can take time and energy to implement, hence we encourage you to use b2b lead generation services where possible.

 

That said, as you implement the ideas we have discussed above, you need to ask yourself whether your email list is well segmented. This is because even with the best campaign ideas, you are unlikely to succeed if your message is not received by its intended target.

 

Additionally (and this is a bonus idea), implement a referral programme among customers with whom you have built trust so that they can spread your brand message on your behalf. In every email you send your regular customers, include a referral link and where possible, offer an incentive for referrals.

Why Insurance Industries Should Use Text Messaging Service?

 

Why Insurance Industries Should Use Text Messaging Service?

 

Text messaging is a powerful tool for many businesses and the insurance industry is one of them. It is now a proven fact that customers respond better to SMS marketing campaigns rather than emails or social media campaigning. Around 64% of consumers who get marketing offers via SMS make a purchase.

 

Text messaging is not only favorable for new clients, but it also helps to provide lucrative offers and customer service to existing clients. Moreover, text messages also offer a quick solution to customers to resolve their issues. According to a survey, around 65% of consumers hold a company in high regards if it offers services via the SMS channel.

 

Along with these factors mentioned above, SMS text messaging service also has many other benefits, especially for the insurance industry. Here are some of the ways the insurance industry can use SMS to boost their business:

 

• Quick Service

 

Texting is beneficial for events that call for immediate attention. The insurance industry has to deal with all kinds of emergency situations such as house fire, medical emergency, sudden death, accidents or an emergency during an international trip. Being in the insurance industry, you know that you need to deal with such issues immediately. If you use text messaging, you can get important information from your clients quickly and you can also keep them updated using SMS.

 

Telephones or emails can be unpractical during such emergency situations and hence text messages prove to be perfect. The client may not be able to talk on the phone due to noise in the background or email due to poor network, but the SMS facility, reaching out can be easy. SMS also allows customers to read the instructions and revert only if they want to.

 

The insurance industry also requires immediate photographs of the place or person, where the emergency has struck. Using SMS texting, one can send photos quickly via text and can also assess the damage quickly. The photos sent via SMS can be easily transferred to email or to the records of the client maintained in the company in order to have accurate details.

 

• Tips and Advice

 

The insurance industry also needs to send tips and advice in order to prevent accidents or claims to their customers. For example, a health insurance provider can send helpful advice and tips to help reduce health risks such as diet plans, exercise advice, etc. First-time mothers can be sent tips via SMS on how to handle a colicky baby or what to do when the baby has diarrhea. Similarly, a car insurance company can send helpful tips and advice such as how often to change engine oil or how to avoid car theft. Using SMS to provide clients with relevant advice not only helps them avoid insurance claims but also makes them more knowledgeable. These tips can prove easy to read while traveling or in idle time.

 

• Increase Client Base

 

Text campaigns help to grow the company’s clientele. You can advertise by offering a free ‘text for a quote’ promotion or a policy discount. This will excite your customers and also those who are not your customers and are reading about the offer. For this, you will have to include details of ‘how to opt’ on other channels such as websites, social media, newsletter, etc. SMS texts are generally more effective in attracting customers when compared to emails and phone calls.

 

• Enhance Customer Experience

 

SMS texting is a great way to reach the customers about issues that are important to them. Majority of the emails see the trash bin and you cannot disturb a customer by calling him at an inconvenient time. In such cases, you can inform your clients about any updates via a text message. You can also send reminders for appointments and inform them about any changes in your company’s policies. SMS messages can also be used to update personal information such as address or bank account. This is easier rather than filling out lengthy forms. SMS texting can also be used to offer tips and advice to the client and improving their customer satisfaction.

 

• Customer Surveys

 

SMS messages have a higher response rate than emails as they make it easier to get feedback from the client. Getting genuine client feedback and opinions is important for insurance companies as they have to deal with very delicate issues and frustrated customers. Poor customer service often leads to most of the customers abandoning a purchase in between. An insurance company can succeed only when they take care of their customers and provide good service. With SMS text messaging, the insurance company can understand how better to serve their clients.

 

Text messaging service provides faster and better services. SMS messages have never lessened their importance since they have been invented. If you are in the insurance industry, you should SMS messaging service to improve your business.

 
Author bio
 

Marketing Head of TXTImpact – I am Susan Raj, Marketing Head of TXTImpact provides Text Messaging products for marketing and support customers to increase your client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.