How to Write Email Subject Lines That Always Generate Clicks

The subject line, just like any other headline, must draw the subscriber’s attention and make him/her read the email. However, not only the open rate that depends on the subject. The mailing headline indirectly has an influence on the clicks and unsubscribes number, as well as how the relationship between the company and the subscriber will develop. Here’s what to write in the subject line.

How long should the subject line be?

The longer the subject line is, the less open the letter gets. People usually open emails with subject lines of 10-20 characters most of all. These results are expected because short topics have several advantages:

✔️ They stand out in the mailbox.

✔️ They help you quickly understand what the email is about.

✔️ Displayed normally on mobile. If email clients show 60 characters of a subject line on a computer, then on a mobile device it’s only 30. At the same time, 3 out of 5 people check their mail on a smartphone.

Therefore, it’s better to make short headlines and consider not only openings but also clicks.

What about elements of the subject?

As a matter of curiosity, among the mailouts sent by U.S. email marketers, only 7% of emails contain emojis in the subject line. The reason is that not all devices display emojis correctly. Although there are examples where emojis increase open rates if used appropriately. Here are a few of them:

📝 Don’t add more than one emoji to a topic. According to Mailchimp research, the best thing is to use only one emoji at a time.

📝 Mind the subject line of your email. Use emojis only when they complete and enrich the subject line.

Capital letters and Exclamation marks

Catchwords and many exclamations have been a sure sign of spam for a long time. Over 30% of U.S. email marketing experts use only capital letters in the subject line and aren’t afraid of being blocked. With exclamation marks, their abundance still has a negative impact on both email deliver-ability and open rate.

Here’s useful advice: if you’re just going into the emailing business, it’s much better not to take risks and do without the caption. If you’ve already developed a reputation as a decent sender, try experimenting. For starters, add one or two words in capitals and track the delivery rate and the percentage of openings.

Stop words

The most popular stop words are “free, “help, “reminder”. Using the word “free” can have a negative effect on your email opening rates. The same effect extends to other words that sound like “spam”: “help” and “reminder. There are many psychological tricks you can use when offering discounts and free offers to make them more eye-catching. Generally, you don’t even need to use the word “free” for people to get the idea, so there’s no use spamming in the subject lines.

Creativity in the subject line: is it a good or bad thing?

If you describe the essence of the email in one sentence, you get a headline. That’s all. However, email marketers, in order to stand out in the inbox, often make up with creative headlines. Is this the right decision? Sean Bestor, Global Employer Brand Marketing at Whole Foods Market, decided to find out what creative headlines for subscription forms would do. Surprisingly, straightforward headlines were more effective 88% of the time.

So what are the disadvantages of the creative approach? First, there’s a chance that the reader won’t get your idea, and will just delete the email. And second, it takes more time to make up a creative headline. At the same time, it will come in handy to check the original themes on your audience from time to time. However, don’t forget to make sure they match the content of the letter.

Model of effective subject line: Tech 4U

The approach suggests planning the subject line according to four criteria:

● Usefulness;
● Uniqueness;
● Ultraspecificit;
● Urgency.

Example: “Wing in 10 new customers tomorrow when you order Instagram ads today before 6 p.m.” You’ll probably find plenty of examples of these letters in your mailbox. Or maybe you won’t.

The whole point of email subject lines

There are many methods and techniques for writing email subject lines that always generate clicks. However, there are two key criteria that any mailing subject line must meet:

➢ Relevance. When the subject does not follow the content of the letter, subscribers feel cheated. They lose trust in the company and are unlikely to read such emails in the future. Manipulation, imaginary bonuses and far-fetched intrigue will increase your open rate, but they will damage the most important thing in email marketing — the subscriber relationship.

Relevance is so important that Oracle marketer Chad White suggested introducing the concept of “opener’s remorse.” According to research, irrelevant email subject lines are the main reason for users to unsubscribe.

➢ Benefits. Why is it vital for addressees to read your letter? The answer to this question is better reflected in the subject line. This will catch the subscribers’ attention and save their time. Furthermore, this way you can additionally test the emails. If you can’t plan the topic in a way that is useful to the reader, you should work on the content.

Conclusion

Email subject lines are a marketing element that directly affects user behavior. If your headlines don’t attract subscribers, there are chances they won’t even open your emails. And there’s only one thing left to add: don’t waste a lot of time trying to think of a supertopic. The subject line is important, but the content of the email is far more important.

Litmus research confirms this: 42% of subscribers look at the sender first when deciding whether to open the email. Addressees associate the sender’s name with the quality of the mailouts. Remember, the first place is quality content with care for the recipients, the second is the choice of email subject line.

Author Bio:

Isabelle Jordan is a business and marketing journalist at Ekta Traveling insurance company. She writes for different news portals and thematic blogs that helps her stay at the heart of the travel and insurance news. Isabelle knows everything and more about travel insurance. Click here to read about all the details of the medical insurance policy for traveling abroad.

Why Is Email Security Important For Business Enterprises?

Email security is still a major concern for many enterprises around the world. If technology has resulted in advanced security systems, it has also resulted in advanced methods of hacking and phishing attacks.

Existing solutions for email security are not working as effectively as they should be. That is the reason why there has been an increase of 130% phishing attacks in the last two years. The latest phishing attack was carried out in 2019 (this year) against the two giants in the industry, Google and Facebook.

A legitimate vendor was impersonated by the attackers, and they could successfully dupe the organization’s tens of millions of dollars before they even got a hint of the scam. This tells us that no enterprise is safe from a phishing attack.

Despite as many email security systems and anti-phishing software systems being available in the market, enterprises are falling prey to phishing attacks. Brand forgery emails, spear-phishing attacks, or zero-day threats are slipping through the cracks in the security system. Attackers are smart and capable enough to bypass the security features and dupe the users. Phishing is now an organized crime where a team of phishers target an enterprise and breach the security layers until they are successful in duping the employees.

By the time enterprises realize the fraud; the phishers would have fled the scene and covered their tracks with ease. Aggressive marketing has made any email security systems popular. But very few of them are being able to hold the fort against the continuous phishing attacks. There is a strong need to have an anti-phishing software that works as well as it is marketed by the companies.

Before we understand How to Block Phishing Emails, let us see what questions we can ask an email security system provider about the software, and how the questions will help enterprises realize the importance of having a proper anti-phishing software in place.

1. Does the email security system educate the users/ employees about the phishing attacks?

a. If having anti-phishing software is important, educating employees and making them aware of various types of phishing attacks is also equally important.

b. Many of the traditional email security systems do not educate users. Apart from providing a vague ‘spam’ remark with the email, there is no much detail available for the users to understand why the email is fraudulent.

c. When the anti-phishing software offers users with a reason for detecting the email as spam and also provides them with an option to know about the threat, employees will be able to realize and identify the differences in genuine and fake emails gradually.

2. Can suspicious emails be directly reported?

a. What can be easier than being able to report a suspicious with a single click? When employees can report an email through the banner that popups with the email, we can be assured that almost all the fraudulent emails will be reported.

b. If the list of reported emails are automatically updated on a dashboard for the admins to keep track of the phishing attacks, will it not be convenient in assessing the performance of the anti-phishing software?

c. Enterprises can also understand the extent to which their business is being saved from various phishing attacks.

3. What kind of technology does the email security system utilize to prevent and block phishing emails?

a. The technology adopted by the anti-phishing software will determine the extent to which it can be successful in preventing phishing attacks.

b. Using advanced technology such as computer vision to read the hidden malicious code in the emails, finding behavioral patterns of employees, identifying empty logos and detecting the minute changes in the domain names using machine learning are some of the ways in which the latest anti-phishing software can detect the phishing emails.

c. Artificial intelligence plays a major role in ensuring that the anti-phishing software can assess the cadence of messages to determine if they are fake or genuine.

4. To what extent can the email security system be deployed and scaled in the enterprise?

a. When an email security system requires additional plug-ins or add-ins, the software may not work effectively if any of the plug-ins have an error.

b. The anti-phishing software should be able to cover an unlimited number of computers, desktops, laptops, and mobile devices of employees.

c. The software should also be scalable, allowing businesses to use it across their enterprise with the same efficiency.

d. Being able to be integrated with various email systems, providing email protection in any location are some crucial aspects that need to be considered.

Enterprises will need to do some research before they select an anti-phishing software for their email systems.

Author Bio:

David Neeble is a freelance writer who can actually answer yes to the question, And from that, you make a living? In his 10 years as a professional writer, He had worked in proposal management, grant writing, and content creation.

Tag: email